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Kura Sushi USA, Inc.
7/9/2024
Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Kurosushi USA Fiscal Third Quarter 2024 earnings conference call. At this time, all participants have been placed in a listen-only mode, and the lines will be open for your questions following the presentation. Please note that this call is being recorded. On the call today, we have Hajime Jime Uba, President and Chief Executive Officer, Jeff Uts, P Financial Officer, and Benjamin Ported, SVP Investor Relations and Systems Development. And now I would like to turn the call over to Mr. Porton.
Thank you, operator. Good afternoon, everyone, and thank you all for joining. By now, everyone should have access to our Fiscal Third Quarter 2024 earnings release. It can be found at .kurosushi.com in the Investor Relations section. The copy of the earnings release has also been included in the AK we submitted to the SEC. Before we begin our formal remarks, I need to remind everyone that part of our discussion today will include forward-looking statements as defined under the Private Security Litigation Form Act of 1995. These forward-looking statements are not guaranteed to future performance, and therefore, you should not put undue reliance on them. These statements are also subject to numerous risks and uncertainties that could cause the actual results to differ materially from what we expect. We refer all of you to our SEC filings for a more detailed discussion of the risks that could impact our future operating results in financial condition. Also during today's call, we will discuss certain non-GAAP financial measures, which can be useful in evaluating our performance. The presentation of this additional information should not be considered in isolation, nor is the substitute for results prepared in accordance with GAAP. In the reconciliations, the comparable GAAP measures are available in our earnings release. With that out of the way, I would like to turn the call over to Jimmy.
Thanks, Ben, and thank you to everyone for joining us today. As we mentioned in our previous announcement, sales in the fiscal third quarter did not meet our expectations. This sales decline, which began mid-April, was sudden and unexpected, and I'm proud of the efforts that our team members have made, allowing us to maintain a restaurant-level profit margin of just 20% despite sales leverage. We believe the current heroines are macro-driven and transitory, but with the difficulty in predicting the duration of macroeconomic shift, we believe the most prudent course of action is to portion ourselves to be able to continue to deliver strong financial results and uninterrupted progress on our core strategic goals of at least 20% annual unit growth, the leverage, and operational excellence regardless of the broader economic environment. While the third quarter results were unexpected, nothing has changed about Cura Sushi's tremendous potential. Total sales for the fiscal third quarter was $63.1 million, representing comparable sales growth of .6% and traffic growth of 0.3%. We believe the confederation over the prior quarter was driven by the overall macro environment and the consumer sentiment, particularly in California, as well as a degree of cannibalization as we execute our planned strategy of infilling existing markets. The impact of cannibalization we have seen was not unexpected and is a necessary result of infilling, and we expect financial benefits from infilling synergies. At the same time, we continue to take a thoughtful approach with infills for the purpose of managing their impact on comparable sales. As we exit the current macro environment, we expect to return to delivering to political comparable sales through the ongoing incorporation of new learnings into our site selection process in combination with the balancing of infill ratios for our pipeline. As context for the softness in California, in past earnings calls, we have mentioned our expectations that the first act would be a tailwind for us, as which pressures would prompt more aggressive pricing among competitors and highlight the value that Kurosushi offers. What we have seen instead is a general perception that restaurants as a category have become expensive, introducing industry-wide pressures regardless of a given restaurant's relative value. Despite this shift in consumer behavior, I'm pleased that we were able to maintain both political comparable sales and traffic for the quarter. Turning to restaurant level expenses, our cost of goods sold improved by 80 basis points to .2% as a result of ongoing supply chain efforts. Labor as a percentage of sales increased from the prior year quarters, .2% to 32.3%, largely due to sales leverage, increased the pre-opening labor cost and wage increases. Other cost rose by 190 basis points to .4% due to sales leverage, general inflation, and an increase in pre-opening expenses. To offset increased cost, we took 1% pricing in May and .7% in July for current effective pricing of approximately 4%. Additionally, we believe we have opportunities for better cost management in the near future through incremental operational efficiencies in our labor. We also expect to achieve meaningful reductions in pre-opening expenses, primarily labor and travel costs associated with management trainees by taking advantage of the opportunities created by infilling existing markets. I'm very proud that we were able to continue to leverage our G&A year over year in spite of lower than expected sales. Third quarter G&A as a percentage of sales was 14%, which is a 20 basis point improvement year over year. As I mentioned earlier, continued G&A leverage regardless of macro pressures is a major priority. We believe regional leverage opportunities in infilled markets will play a very meaningful role in our cost management and G&A reduction strategies. In fiscal 25, we plan to continue our unit growth rate of at least 20%, but also expect that we will be able to manage these new restaurants with our existing area management team. Additionally, as we plan to open several new restaurants in existing markets in fiscal 25, this will allow us to draw on the talent pool developed by local restaurants and meaningfully reduce our third party recruiting agency fees. Moving on to development, we opened four units in the fiscal third quarter, Waterford Lakes, Florida, Atlanta, Georgia, Scottsdale, New York, and Roseville, California. Subsequent to quarter end, we opened a restaurant in Lake Grove, New York, marking the 14th unit of our fiscal year and the high end of our new unit guidance range for FY24. We currently have six units under construction positioning us for strong start to fiscal 25. Turning to tech initiatives, I'm pleased to announce that we have completed the rollout of our smartphone mobile ordering system and the in-store testing towards the additional feature that allows guests to earn big-rubble prices with side menu items is on track to begin shortly. The Sushi slider is undergoing US certification and we are making improvements to robotic dishwasher in preparation for the final mass production model. I'm exceptionally pleased to be able to announce some new technologies today. We are currently working with Japan to implement a reservation feature for our quarter first time. This is a massive upgrade from our current remote check-in system, giving guests far more control over their dining experience. Our long wait times are harder for our guests when they decided to dine with us and we believe this removes the hurdle. With this system, guests can identify the business times and avoid them by making reservations outside of peak demand, which we believe is a traffic opportunity, particularly on weekends. This technology is accompanied by an automated seating system, reducing the workload of our -of-house employees. These new features are top priority and we are pushing to load them out as quickly as possible. It is unfortunate that macro environment has weakened, but consumer confidence always bounce back. We continue to regularly set new guest survey records and so we know that our guests are cooler as much as they always have. As restaurant visitation habits normalize, we know that guests will put us at the top of their list because of the exceptional value we have always offered. In the meantime, we are focused on driving incremental operational efficiencies at our restaurants and reducing other costs so that we can continue to post strong unit-level economics and leverage in a way regardless of the overall macro environment. These improvements will carry over as consumer strength returns, and we are tremendously excited to see the new heights we'll be able to achieve as a result. I would like to close by expressing my gratitude to each of our team members for their tireless efforts at our restaurants and our support center. Thank you. Yes, Alton, it's your turn to discuss our financial results and liquidity.
Thanks, Jimmy. For the third quarter, total sales were $63.1 million, as compared to $49.2 million in the prior year period. Comparable restaurant sales performance compared to the prior year period was positive 0.6 percent, with regional comps of positive 7.3 percent in our West Coast markets, as compared to 8.7 percent in the prior quarter, and negative 3.9 percent in our Southwest market, as compared to flat in the prior quarter. Comp pressures in the Southwest were expected due to the openings of Webster and Ulysses, while California's deceleration was completely unexpected. Turning to costs, food and beverage costs as a percentage of sales were 29.2 percent, compared to 30 percent in the prior year quarter, largely due to pricing and supply chain initiatives. Labor and related costs as a percentage of sales were 32.3 percent, as compared to 29.2 percent in the prior year quarter. This increase was largely due to sales due leverage, increased training costs associated with new store openings, and wage increases. Occupancy and related expenses as a percentage of sales were 6.8 percent, as compared to the prior year quarters, 7.2 percent. Depreciation and amortization expenses as a percentage of sales increased to 5 percent, compared to the prior year quarters, 4 percent, largely due to additional newly opened units, as well as the accelerated depreciation of assets being replaced due to planned remodels. Other costs as a percentage of sales increased to 14.4 percent, compared to 12.5 percent in the prior year quarter, due mainly to pre-opening costs associated with a greater number of store openings, as well as general cost inflation. General and administrative expenses as a percentage of sales decreased to 14 percent, compared to 14.2 percent in the prior year quarter, due to sales leverage, which is partially offset by incremental public company costs associated with our first year of SOX 404B compliance, and recruiting and travel costs associated with new unit openings. Note also that the current quarter G&A expense includes a litigation accrual of $0.6 million. Operating loss was $1.2 million, compared to operating income of $1.3 million in the prior year quarter. Income tax expense was $60,000, compared to $41,000 in the prior year quarter. Net loss was $0.6 million, or five cents per share, compared to net income of $1.7 million, or 16 cents per share in the prior year quarter. Adjusted net income was $4,000, or zero cents per share, compared to adjusted net income of $1.7 million, or 16 cents per share in the prior year quarter. Restaurant level operating profit as a percentage of sales was 20 percent, compared to 23.5 percent in the prior year quarter. Adjusted EBITDA was $4.5 million, compared to $5.1 million in the prior year quarter. Turning now to our cash and liquidity, at the end of the fiscal third quarter, we had $59.4 million in cash and cash equivalents, and no debt. And lastly, I'd like to update and reaffirm the following guidance for fiscal year 2024. We now expect total sales to be between $235 and $237 million. Our new unit opening guidance is 14 units, with average net capital expenditures per unit of approximately $2.4 million. And we continue to expect general and administrative expenses as a percentage of sales to be between 14 and 14.5 percent, excluding litigation accruals.
With that, I will turn it back over to Jimmy.
Thanks,
Jeff.
This
concludes
our prepared remarks. We are now happy to answer any questions you have. Operator, please open the line for questions. As a reminder, during the Q&A session, I may answer in Japanese before my response is translated into English. Thank you for your attention.
Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star key. One moment, please, while we poll for questions. Thank you. Our first question comes from the line of Jeffrey Bernstein with Barclays. Please proceed with your question.
Thank you very much. A couple of questions. The first one is on the comp trends. I believe last quarter you guys had talked about strong momentum and you were happy with March. I think you mentioned you were very happy with the early days of April. Yet clearly, Jimmy, you mentioned that the full Fiscal 3Q was disappointing. I think you guys have talked about, at least in the pre-announcement, that it was really California, which I think you said earlier was totally unexpected. I'm just wondering if you can maybe walk through the cadence of trends through the quarter when you saw a severe change in trend and your outlook on how you can perhaps turn that around if there's anything you can proactively pursue to maybe reverse the California trend versus just riding out as you talked about the consumer sentiment challenges and then how to follow up.
Thank you for your first question. Please allow me to speak in Japanese again. That's definitely Jeff's point. As we said, we were very happy with the early days of April earnings call. So, I think I've explained the reason why the update of April guidance and the big gap data were made. The big thing is that during the early days of April earnings call, we were very happy with the rise in sales. That was the big reason. I'll give you a little bit more information.
Jeff, this has been great to speak with you. In terms of the April earnings call, we had been very bullish in our projections as our sales results up until that point have been extremely strong. So, I'm sure you've noticed that there's a pretty meaningful difference in the guidance that we've provided in the pre-release in today's opening remarks versus the prior quarter. So, we'd like to provide some context for that. While we generally don't take a habit of providing monthly comps, just in order to illustrate the point that we're trying to make, we're providing some special context this time. But just to give you an idea of where we were coming from at the April earnings call, which was in the first half of that month, our March comps system-wide had been .3% and our California comps had been 14.1%. And so, looking at that versus where we were for the quarter, you can see how different our outlook would have been in the early weeks of April versus the time that we gave our pre-release.
So, based on the strong results of March, we've added seasonality to the previous 7 comps and added the new comps that we're going to open. And in addition, this time around, we've been very supportive of the May Dragon Balls and the August One Piece comps. We haven't released the One Piece yet, but we were very supportive of them. We've even been able to get them to the top. And so, the April earnings call has become a success decline. There are many complicated things, but this is the biggest reason for the decline. David, you guys can go.
In terms of the overall, or how we arrived to the guidance for the prior quarter, we were looking at our March trends. We were looking at historical seasonality. We had opened new units. We were extremely excited for Dragon Ball at that point. And we were excited for the August promotion of One Piece as well. So, all those things put together made us very bullish about our annual revenue expectations. And as we entered the latter half of April, once we saw the sales deceleration, that was sort of like a sucker punch for us.
Before
we get into our strategies for driving sales, just wanted to sort of put a bow on this topic. But on the note of comps, as you might have guessed based off of our revenue guidance for the year, our key for comp expectations, and again, this isn't something that we'll be giving out on a forward basis. It's really just given the unusual circumstances for this particular earnings call. But our expectations are negative mid-single digits or negative high single digit comps. That being said, as Timmy mentioned in the opening remarks, we are laser focused on delivering our core goals, which would be continuing to leverage GNA, continuing to deliver restaurant-level operating profit margins above 20%, and continuing to maintain our unit growth rate of 20%, or at least 20%. And so, once we started to see the sales deceleration in April, we took on a litany of cost management measures. And that's one of the reasons that we were able to continue to maintain the restaurant-level operating profit margin of 20% in Q3, in spite of the sales deceleration. And now that those efforts are really in full swing, we expect opportunities in Q4 and Q1 as well. On the note of driving sales, we actually rehired our first CEO of marketing in April, the time he just happened to coincide. He's been very hard at work. Our approach right now is, we don't think it makes sense to aggressively discount or make massive investments in media buys and try to get home grand slams. The approach is really to be hitting out on consistent cost-effective basis.
In terms of
messaging, one of the main things that we're really pushing is showcasing the value that we offer. And so, we've always served real crap. Our California rules have 100% real crap. But as of April, we'll be serving 100% Canadian snow crap. Oh, I'm sorry, as of August. And so, we're really excited about the meaningful step up in the crap quality. We're also going to be serving larger portions of our toro starting in fiscal 25. And so, just showing the core value that we offer at the really high-quality ingredients that we serve is a renewed focus for our messaging.
And then,
in terms of other cell drivers, as we mentioned, we are very focused on the tech pipeline as well. We've completed the rollout of smartphone ordering for all of our restaurants. We are currently just about to start testing for the ability for guests to order prizes through the side menu, which previously you could only order prizes for a sushi place. And we're introducing the reservation system for the first time. Up until now, we've only had a remote check-in program. We didn't have any control over the actual time of dining. And so, this is a massive step up in terms of, you know, just the guest experience. I mean, even for myself, when I think about going to Cura, I think about, do I want to wait in line? And I don't think that's a problem that most other restaurants have to deal with, which, you know, being able to address this, I think, is a very meaningful lever for us to pull. But the reason that we're going into such detail is really we just want to be as clear as we can that we are aggressively managing costs. And we're being very prudent in our approach to driving sales. We're not taking aggressive discounting or anything that's going to result in just short-term gains. The focus is to, you know, improve product or to add incremental technologies, things that will continue to serve us well, regardless of the macro environment, you know, things that will stay with us as things improve.
And to
close the message, as mentioned in the opening remarks, we can't predict how long macro pressures will last. And so we think the most prudent is to prepare for the long term. And that's what we're doing. We know that by taking these, the steps that we've been doing, that's what we're doing. to continue to leverage G&A, continue to deliver restaurant-level operating profit bar instead of as strong as ever. And we know that, you know, while we can't control the macro environment, we can control our offering. We know that guests like sushi, and people just don't make sushi at home. And so eventually people will want to go out and eat sushi. And we just need to be the restaurant that they immediately think of when they think about where do we want
to go eat sushi. Understood. And just to clarify, I appreciate all the color. When it sounds like in March you were running a .3% comp for the full quarter, it was modestly positive. But seemingly, I guess, April and May were negative. And the fact that we're now in July, it seems like you're guiding for the full fiscal fourth quarter down mid to high single digit, despite what looks like easier comparison. So this one, can you share maybe what the April and May and June comp or any incremental color just so we could see the directional trend that the comps took after that positive 7.3 in March?
Yeah, we don't want to get into the habit of breaking out monthly comps. But just as Jimmy mentioned earlier, we've given you the first month, Mark, we've given you the full quarter so you can get an idea of just how meaningfully different the remaining quarters were. And we provided our expectations for our single
comps. Understood. Okay, and my follow-up is just on the Unicorrel set of things. Can you, are there any learnings perhaps in terms of markets where you think you might have reached penetration, whether it's possible that in some of the California markets, there is a component of the softness that's due to maybe reaching some level of penetration? And maybe you could just clarify what you said about fiscal 25. I think you said something about your mix of new versus existing markets. I didn't catch that fully, so I was hoping to just clarify the unit outlook and any thoughts around penetration. Thank you.
So to give you some color, the reason we're talking about the mix of new and existing markets, obviously, we have a single unit market and we open up the second unit in that market, that's going to be a comp pressure because it will catalyze to some degree the sales of that first restaurant much more than the impact of say the ninth restaurant in a given market will to the first eight. And so by being mindful of the split between new and existing markets as well as the nature of the existing markets, whether they're single unit markets or relatively more mature markets, those are just things that we need to keep in mind from a comp perspective to balance things overall. For fiscal 25, we've got a blend of about 40, 60, new to existing, which is higher in terms of new markets than we have this year. That being said, it's, you know, these things have long lead times. So fiscal 26 will have even more ability to reflect the things that we've learned. In terms of penetration for any of these markets, I don't think we've reached penetration for any of these markets. It's just, we've learned certain things. So for instance, one would be, you know, our expectation before is that 30 minutes is sufficient in terms of minimizing catalyzation. But what we've learned is that for some of our restaurants, we've got their drive 45 minutes very consistently. And so those are the kinds of things that we're learning and that we're applying to our pipeline. It's really, everything is specific to each unit and specific to each market.
Every time we learn.
Appreciate
all the color. Thank you very much.
Thank you.
Thank you. Our next question comes from the line of John Tower with Citi. Please proceed with your question.
Great. Thanks for taking the questions. Maybe I'll get back to the commentary. I appreciate the color you provided in the West and California, but can you speak to the rest of the country as well? Obviously, you've got a good amount of stores outside of California and the Southwest. I'm just curious how those stores perform during the period.
Looking at our confidence and again, looking at considering how rapidly we've grown, the sheer number of markets we've been opening up in a lot of our, a lot of the units that are in non-California, non-Texas regions that are within the confidence, which is after they've been open for 18 months, they're now seeing the second unit in their market or the third unit in their market. So obviously, they're going to be seeing headwinds from, you know, an infilling perspective that's just not the case for California or Texas in terms of magnitude. And so there's that. The other is, you know, the macro environment, it's not limited to California. It's something that we're seeing across the system. But ex those factors, they're performing exactly as we expected. We're really pleased with, you know, the confidence as well as the neutral roadings.
Okay. Maybe then go into the cannibalization point that you talked about. I can't recall it being brought up in previous calls. So I'm just curious if you can give us some color on what's the magnitude of cannibalization that you're seeing and, you know, how long does that traditionally last for your stores? Are we talking about something where it's a drag for six months, 12 months beyond that? I'm just curious. Write some color around that.
So the reason that
we're bringing this up for the first time, or, you know, really getting into it for the first time is, well, cannibalization has always been a factor. And it's been roughly approximately the same in terms of magnitude as a comp head. When we've always been able to offset that with our strong California performance. And with California just not being there to support the overall comps in April and May, we're, you see the impact of the single unit markets becoming second and third unit markets, which is, you know, completely within our expectations. It's just, it just hasn't been a necessary topic of discussion because the strong overall system-wide comps.
And then the
other factor would be, you know, of the 14 units that we've opened this year, 10 of them are in existing markets. And so that's many more units in existing markets than we've had in prior years. Even with that, you know, we posted positive comps in the first half of the year. So it just, it didn't bear mentioning. It's, you know, it's just part of any growing company. But again, with California not performing to our expectations and be free, we felt it was necessary to give it, you know, a more holistic look into the reasons for the comp under performance relative to our expectations.
Okay. So no color on the magnitude of the drag.
Well, so the magnitude of the drag, it's really hard to just, because it's specific to every unit, right? The impact of what a single unit market going to two unit markets is going to be different than, you know, another restaurant in California where it's going to be the 20th unit. So just saying that there's like X impact per restaurant, the map, it just doesn't work like that.
Okay. Then maybe just jump into just what happened during the quarter itself. You know, what are you using to determine that this is more of a macro issue rather than a category of company specific issue? I mean, we can look at the same data you're probably looking at when it comes to go down across more of the lower income cohorts. But that seemed like other brands that cater a little bit more to the wealthier consumer have been doing relatively well, at least in the high frequency data we can look at. So I'm just curious, you know, how are you able to disaggregate the difference between macro versus micro or category?
So in terms of whether this is more of a restaurant industry wide versus a, you know, subsector issue, I think a little greater clarity on that just as earnings calls continue to trickle out over the course of the, you know, the rain or the summer, we tend to be among the first. And so there's limited context there. But you know, the reasons that we think that this is a macro factor versus something that is Cura or Sishi specific, we look at all of our data, we have reams and reams of customer data, all the guest surveys for us are as strong as ever, if not stronger in some locations. Social media mentions remain very, very robust and just value perception is very strong as well. The pricing that we've taken is modest, you know, low single digits, our food quality remains very high, portioning is exactly the same or, you know, the guest experience is the same. So nothing has changed. And so we have no reason to think that, you know, over a matter of weeks, suddenly people's appetite for Cura would change, that just doesn't make any sense.
Okay, thank you. And then just maybe the last one in terms of the balance of the year, I know you're very much focused on and in the 25, working on the cost side of the equation, trying to make sure that that's balanced with the sales. Can you talk about the plan promotions that you have? Like, does that stunt any opportunity to kind of push some of the promos that you had lined up? I know there was one that was due to come out in this fiscal fourth quarter. Is that going to stay on, you know, as planned or do you plan on shifting that?
You mean the
one piece collaboration?
Yes.
Yeah, no, that's still on track for that. That'll be rolling out August 1st.
Yeah,
in terms of our comments earlier, the main point that we were trying to get across is that we weren't going to be trying something new and massive as a Hail Mary. We weren't going to be gambling, you know, millions of dollars on advertising. It's just not our approach. Our approach is really to focus on, you know, things that are as cost effective as possible, whether they're, you know, the bread and butter things we've done in the past or new opportunities that the VP of marketing has brought to us. We think that we can deliver superior results with a comparable spend.
Got it. Thank you very much for taking the questions.
Thank you. Our next question comes from the line of Jeremy Hablan with Craig Callum. Please proceed with your question.
Thanks for taking the questions. I wanted to ask just another one on the same store sales, just to get an appreciation for some of the regional performance. So I think you said in March, California was up 14.1. I don't think you gave us a Southwest market performance for that month, but I think that would be helpful. And then just wanted to understand, you know, in terms of the guidance here for your fourth quarter of down mid single to down high single, you know, what's the magnitude of change in those regional markets? Because, you know, your call out really has been in California. And I don't know if that means that the primary change is California and the Southwest markets kind of bumping along at a similar level. Or if you've seen, you know, degradation kind of across regions.
So
to answer your first question, the Southwest region
comps were more to 1.8%. And then
in terms of our expectations for Q4 comps, it's not that we expect sales decelerations relative to what we see in Q3. It's that we have a relatively harder comparison that we're lapping with we bear bears, which is, if you recall, if you were to our previous earnings calls, was a very big surprise hit for us and one of the more successful collaborations that we've had. And then the other would be the three most recent restaurants that we've opened are existing markets. And so they would also have an impact on cannibalization. But again, you know, in terms of giving the guidance of negative mid to high single digits, it doesn't imply anything, any worsening. It's just basically a run rate expectation of what we've seen to date, keeping in mind the comparisons and, you know, factors, the other comp factors.
Got it. And then just some of the some of your restaurant peers have been a bit more aggressive in pricing, particularly in the California market, you know, with the change in wage laws on April 1. You know, just an understanding of how you're thinking about, do you feel like there's a lot more price sensitivity, you know, in terms of some companies that like you target higher education customer base, you know, that have been able to price, you know, a bit more aggressively to help offset some of the, you know, the wage pressure. But you guys have also, you know, spoken to your value proposition and the fact that you guys are, you know, let's say somewhere in the 30 to 50 percent lower, you know, price point versus your sushi peers. You know, is that a consideration of being maybe a bit more aggressive, particularly in that market?
So, Jeremy, thanks for asking this question. This is obviously a massive topic of discussion, really an ongoing discussion within the company. But at the end of the day, we do think that maintaining the value proposition of Kura Sushi is extremely important. Not just, you know, now when people are going for discount wars, but really for the long term halt of the company. And the competitiveness that you mentioned, the 30 to 50 percent, us being 30 to 50 percent cheaper than sushi peers, that didn't happen overnight. That was through 10, 15 years of, you know, just constant effort to keep pricing down while introducing additional, you know, efforts on our end to drive the same level of margin. So the pricing that we've taken right now that we're running to be approximately four percent, we think that that is appropriate in terms of the pricing that we need to be able to maintain the same levels of profitability that we delivered in past years. So it would be that four percent pricing in combination with the operational pre-mining that is rolling out across our system, as well as the tech pipeline that we have. That's a unique opportunity to Kura. And so we're trying to, we're taking advantage of that as much as possible in terms of not needing to take as much price, continuing to be a very strong value and making sure that our brand identity remains intact.
And then
for your other question, I think everybody is more price sensitive. I mean, this is kind of a silly analogy, but Jimmy, Jeff and I, we were all talking and we, you know, we've changed our habits as well. So at this point, I think everybody.
Understood. Last one quick for me. Your unit development pipeline has been exceptional. You know, in execution has been exceptional. I think six under construction puts you on a pretty strong pace as you get started here towards FY 25. Has any of the same store sales performance impacted at all your unit development plans? You know, I think as we look at not only what you had the six that you noted the have under construction, but I think you have, you know, lease agreements and or site selection on a significantly larger batch, you know, one that may suggest that your unit growth in absolute terms would be a bit higher in FY 25. But you know, any color you might be able to share on that would be greatly appreciated.
I'm so high
level in terms of current, you know, current sales or since same store sales, that hasn't impacted our growth appetite at all. We believe that white space potential remains just as strong as ever and that our growth prospects are extremely strong. And so nothing has changed in terms of our appetite. What has changed is we're very grateful to have a very, very strong development team and they have an extremely robust pipeline. And so we've been able to apply our learnings over the last year, you know, especially the things that we've learned over the last quarters in terms of determining which units we'd like to include in our pipeline and which ones don't make the cut. And so this year, you know, the cannibalization impact is greater focused than in past years. As we mentioned before, given the difficulty to predict how long the macro environment continues, obviously, we're going to be doing everything in our power to continue to produce strong results. But if, you know, things were to worsen dramatically, that might put a hiccup in the growth plan. But right now, there's nothing that would indicate that. We remain very, very excited about the fiscal 25 pipeline, which we will give you, you know, an update in our Q1 or Q4 call when we give our formal guidance as we've done every year. And Jeremy's job, I just wanted to add to that, what's really important to us is keeping with the promises that we've made to our shareholder base. And one of those, as you know, is to maintain a 20% unit level growth per year. And that's what we continue to plan to do. Not only just 20% unit level growth, but the other promises that we've made to maintain a 20% restaurant level operating profit and have significant GNA leverage. And that's very important to us as a management team to make certain that we keep those promises that we've made, certainly since I've been with the company. So that's what we're going to continue to do. Great.
Thanks for all the color. Appreciate it and best wishes. Thank you. Thank you. Thank you.
Thank you. As a reminder, please press star one to ask a question at this time. Our next question comes from the line of Todd Brooks with the Benchmark Company. Please proceed with your question.
Hey, thanks for taking my questions here. Just wondering, you talked about the price increase that you took in July, 1.7%. Was that across all regions or because the consumer largely didn't kind of differentiate between concepts that took price and didn't take price, but they started voting with their feet in California and stopped going out altogether. Is the pricing more loaded in the California market since you did not take any earlier in the year?
Generally speaking,
it was system wide. The adjustments we would make for California would do the minimum wage increases that happen on July 1st, which is something that we've done every year. So maybe there's a little bit more in California, but it wouldn't be related to what you just mentioned. It would just be the same as always in terms of offsetting minimum wage.
So
just to recap our historical pricing approach, it's always been very, very consistently. We'll take pricing on in January and July because there are statutory wage increases in January and July. We'll take just enough to offset that. This year for the May pricing event, there's just, there's labor inflation beyond our expectations and there was inflation relating to other costs. So we took that 1% offset those incremental inflationary costs. Todd, both of the price increases we took, the one in May and the one in July, were, it's a blended number across the whole system based on our existing Minimix. So it doesn't necessarily mean it's .7% across the board.
Okay, fair enough. Thanks, Jeff. Secondly, I wonder if we can talk about average check trends or what mixed trends were in the quarter. I know mix has been a challenge. We thought maybe with some strength in Dragon Ball, it might help mix pull up. Can we talk about what price mix ran in the quarter?
Yeah, so price mix actually, it improves quarter or quarter. Price mix in total, it was negative 0.3 with pricing of about .4% and mix of negative 3.7%. But that is a meaningful improvement over the prior quarter when price mix was negative 3% where we had prices 3% and mix of negative 6%. And so that, you know, that we are not seeing mixed pressures. We're actually seeing mixed tailwinds. Anybody who looked at a year ago, our mix was down almost 10%. Right, so it's a very meaningful improvement.
Okay, and is that, if we look across, and I know everybody's trying to parse the quarter and trends there, did mix stay relatively steady? Did consumers, the ones that were coming out, were they still spending largely in the same way as far as number of plays, but also the side menu and attachments there?
Yeah, there were many major changes worth calling out in April or May. So,
the
thing that we've seen is not so much spending management, just more frequency management, unfortunately.
Okay,
and then the final one for me, I know we're a little ways out, but we're starting to get over half a year of experience with the new loyalty program under our belts here. In past discussions, it's iterative. You've got to build the data set before you can really start to lever it. As you're looking towards what you can do with the tool to stimulate frequency, what you can better do maybe in specific markets with segmentation if you need to attack weakness in a market like California, and then maybe using the tool to better tie in or incent people against some of the IP partnerships. Where are we in that journey that we start to look at loyalty as being a frequency driver going forward? Thanks.
Yeah, so it's just exactly as you mentioned. We see it as a massive opportunity. So, in the last call, I've mentioned that rewards members visit about 1.3 times a month, very, very frequent. And so, as an example, a very simple opportunity to just get a segment are rewards members see which ones haven't been visiting in 90 days and try to convert them back into active rewards members and get that 1.3 times monthly visit. That's a pretty simple idea. The execution is a little bit trickier, and those are the kinds of things that we're working out right now. I don't envy our VP of Marketing, who has a lot on his plate. He's very busy, but we work closely together, and leveraging the opportunity of the rewards program is very much a point of focus. I don't want to be premature in our announcements, but we do have big news coming about the rewards program.
Okay, fair enough. Thanks, Ben. Thank
you. Our next question comes from the line of Matt Curtis with William Blair. Please proceed with your question.
Hi, good evening. So, with regard to the mid-single digit to high single digit negative comp run rate so far in the fourth quarter, just to be clear, have you seen trends actually already stabilized in this range or not? And then, when you look back at the comp slowdown in April, is there anything in terms of day parts, demographics, or days of the week that stick out to you as having been important drivers?
Yeah, we haven't seen too much change in day part, and in terms of what we've seen to date, in terms of sales trends, we haven't seen any major changes.
And
just in terms of the compact wins for Q4, we've opened four units since April, and all four are in existing markets, and so those are obviously compact wins. And also, Matt, thinking about on the first part of your question about days, we have Friday lunch seems to be a little bit challenging if you had to pick out any day of the week, but that's consistent with many articles I've been reading that the industry is seeing a lot of people not going out to lunch on Friday and Thursdays become more of a bigger day to go out, but that's really the only thing that I can think of that we've seen in terms of a particular day.
Okay, got it, thanks for that. And then, despite the comp slowdown, it seems like new units are still performing well. Maybe you can just give us an update on how the class of 2022 and 2023 have been doing recently in terms of unit productivity.
Looking at,
I guess, the momentum out of the eight for each vintage, overall the performance for fiscal 2024, the class of fiscal 2024, we're very pleased with, and we think it's largely in line with what we've seen with fiscal 2022 and 2023. The major factor being that the first unit in a given market is always going to be meaningfully more successful than the subsequent restaurant. I mean, it's just, you get that massive hype, you get very long or very crazy lines, big honeymoons, which you just don't get with, you know, as you infill that market. And so, this year we had 10 infills versus four new markets, you know, versus past years where the majority of the units were in new markets. And so, just in terms of the first year out of the eight spring, we don't have the honeymoons tailwinds as much this year, but overall they're performing exactly the expectations. Fiscal 2022 and 2023 remain very strong. The variance in performance again would just, it would depend on an infill if there's, you know, it is a really just depends on if there's an infill. So, I think you're pretty, you know, pretty much back in the future this year, the two stores that are probably the most important in terms of our overall story, that would be Kansas City and Columbus, Ohio. They're, you know, of course, they're new markets, but they're not, they're also not immediately obvious sushi markets, but they're fantastic. We love them. The rent is lower. The cost of doing business is lower. So, not only are they very popular, they're very profitable. And again, because they're not obvious sushi markets, the success there is really, it's not just demonstrated our portability, which every single one of our openings has done, but it's really given us that much more flexibility in terms of what we can, what we think of as being an extremely productive restaurant. And that learning has already, you know, been incorporated. It's part of our pipeline for fiscal 25, and it gives us, that is the reason we have confidence in terms of being able to manage the mix in pipeline between new and existing to make sure that we can continue consistently having positive costs.
Okay, great. Thanks very much. Thank you.
Thank you. Our next question comes from the line of George Kelly with Ross Capital Partners. Please proceed with your question.
Hi everyone. Thanks for taking the questions. So, first I wanted to start on the cost side. I was hoping you could be a little more specific just about where you found savings. I think you gave a few examples on that in your prepared remarks, but if you could just expand on that, both on with respect to GNA and on a four-wall basis.
Before
we go into the specifics of the cost management efforts that we've been making, we just wanted to sort of provide a level, you know, make sure that we're all on the same page in terms of the understanding of labor. One thing is we've always seen labor and costs as a combined line item. We don't see necessarily labor going up or down as indicative of performance, of our performance, just because that can shift materially based off of the geographies that we've been opening in. So, over the last few years, we've gone from just, you know, two to three units on the East Coast to having many more units on the East Coast, which are obviously a more expensive market than, say, Texas. And so, labor costs going up is not a surprise. The other factor would just be for fiscal 24, you know, we aren't surprised that the year to date has elevated labor relative to fiscal 23, just given the sheer number of pre-opening, the sheer number of store openings and the pre-opening labor costs. And then, George, on the GNA side, we're continuing to execute really well there as we have in the last couple years. We continue to have people think strategically about hires, thinking about contracts that we have. It's really the basics of what we've been doing, and we haven't changed anything on the GNA side. And I think that you can see that significant leverage that we had. I did mention there was a $600,000 litigation of coal in there as well, and the numbers still leverage. So, we're hitting on a lot of cylinders when it comes to the GNA side. We're just going to continue to do that. So, yeah, sorry. In terms of the restaurant level opportunities, just to give a couple that we're the most excited about, since we saw the acceleration in April, this has really been a core effort among the executive team. The one thing that we've been able to do is streamline the -of-house operation. So, right now, historically, for NAPE stations, we are able to streamline that into three, which gets you a head-cab reduction. And what's really so great about this operational streamlining is, unlike our tech pipelines, it isn't reliant on hardware. It isn't reliant on software, and it's not reliant on certification. And so, there's nothing that we have to wait for. We just have to figure out the process, which we have. And so, we're rolling the top system wide and expect it to be a standard part of our operational approach by some point in time. And so, we're really excited about that. Looking to fiscal 25, as Jimmy mentioned in the opening remarks, we've had a catalyzation from infill. We also have compensatory benefits. And so, one example would be, for infill markets, you don't need to bring people in. You can use the internal promotions from the existing restaurant to staff the leadership of the new restaurant. And so, the pre-opening costs associated with an infill are meaningfully lower than the pre-opening costs associated with the new market. And so, that will be a very meaningful tailwind in terms of pre-opening labor costs, which obviously falls into the overall labor line.
On
top of that, we have all of the tech initiatives. We've just mentioned both what we've recently implemented, as well as the ones that are coming up. And so, both in terms of the data that Jeff just discussed and the restaurant level market, we're very, very confident in our ability to continue leveraging and continuing to maintain 20% restaurant level operating top margins.
Okay, understood. And then just one last quick one. Ben, I think you mentioned putting in reservation systems. What does it look like if you've tested it? And how much inventory do you plan to make available to reservations?
So, yeah, this is going to be really tricky and going to occupy most of my thinking hours for the next couple months. But this is a system that's already in place in Japan. And so, it's rigorously tested from a tech perspective. That being said, working out the inventory of available seats, just the overall operations, that's going to be the harder part. We have members of the current Japan IT team actually coming next week specifically to work on this. It's a really, really high priority. And it is my personal responsibility to be able to give you a meaningful update on the next call. So,
please look forward to that.
Yeah, one of the other reasons that we're so excited about the reservation system, besides it being a feature that I personally would love as a guest, like the operational streamlining, this isn't something that requires big hardware changes where certain restaurants can't do it. It doesn't require a certification process where we can't put a firm timeline on something because it's out of our control. This is really something that is within our power, something that we're working on actively and we see as a meaningful lever. And so, that is, for me, that's a huge part of my focus and I will be providing updates on that.
Understood. Thank you.
Thank you. There are no further questions at this time. I would like to conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation.