Lancaster Colony Corporation

Good morning. My name is Michelle, and I will be your conference call facilitator today. At this time, I would like to welcome everyone to the Lancaster Colony Corporation fiscal year 2021 second quarter conference call. Conducting today's call will be Dave Szczynski, President and CEO, and Tom Pickett, CFO. All lines have been placed on mute to prevent any background noise. after the speakers have completed their prepared remarks there will be a question and answer session if you would like to ask a question during this time simply press star then the number one on your telephone keypad and questions will be taken in the order that they are received if you would like to withdraw your question please press the pound key thank you Now, I would like to begin the conference call. Here is Dave Gnabczyk, Vice President of Investor Relations for Lancaster Colony Corporation. Please go ahead.

Thank you, Michelle. Good morning, everyone, and thank you for joining us today for Lancaster Colony's fiscal year 2021 second quarter conference call. Our discussion this morning may include forward-looking statements which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to a number of risks and uncertainties that could cause actual results to differ materially, and the company undertakes no obligation to update these statements based upon subsequent events. A detailed discussion of these risks and uncertainties is contained in the company's filings with the SEC. Also note that the audio replay of this call will be archived and available at our company's website, LancasterColony.com, later this afternoon. For today's call, Dave Susinski, our president and CEO, will begin with a business update and highlights for the quarter. Tom Figgott, our CFO, will then provide an overview of the financial results. Dave will then share some comments regarding our current outlook and strategy. At the conclusion of our prepared remarks, we'll be happy to respond to any of your questions. Once again, we appreciate your participation this morning. I'll now turn the call over to Lancaster County's president and CEO, Dave Susinski. Dave?

Thanks Dale and good morning everyone. It's a pleasure to be here with you today as we review our second quarter results for fiscal year 2021. I'd like to begin by extending a sincere and heartfelt thank you to the entire Lancaster Colony team for all their contributions and sacrifices during the past quarter. Despite the uncertainty and obstacles that the pandemic imposed upon our business, we are very pleased to report record sales and gross profit. Throughout the pandemic, we've remained steadfast that our mission is fixed. First, to provide for the health, safety, and welfare of our teammates. And second, to ensure that we continue to play our role in our country's vital food supply chain. In our fiscal second quarter, which ended December 31st, consolidated net sales grew 5.6% to a second quarter record $375 million. Net sales in a retail segment grew 19.5%, while net sales in our food service segment declined 9.7%. Excluding Omni baking sales, consolidated net sales increased 7.3%, and food service net sales declined 6.8%. Retail net sales benefited from higher demand as the impact of the pandemic drove higher at-home food consumption. The success of our licensing program also continued to drive retail sales growth with Olive Garden dressings, Chick-fil-A sauces, and Buffalo Wild Wings sauces noted contributors. Per IRI, key highlights for the quarter included the following. Sales of Marsetti refrigerated salad dressings grew 12.3%. New York Bakery frozen garlic bread grew 16.9%. Branded croutons advanced 21.9%. Sister Schubert's frozen dinner rolls increased 11.8%, and all garden dressings grew a very strong 61.3%. Chick-fil-A sauces and single-bottle Buffalo Wild Wing sauces, which we introduced last spring, continued to perform very well, adding over four percentage points to our retail segment's Q2 sales growth. The regional rollout of Chick-fil-A sauces continued as planned during the quarter as we expanded distribution beyond the state of Florida with the addition of retailers in Georgia, Alabama, Mississippi, and Louisiana. IRI data for the four new states indicate that initial velocity is very strong. In Florida, where we introduced Chick-fil-A sauces to the retail market with a pilot test last March, recent IRI data shows that trial and repeat purchases are extremely favorable with cumulative household penetration of 11.1% and a repeat rate of 50.6%. In our food service segment, sales to national count QSR and pizza chain customers remained a source of strength and represented over 60% of our total food service sales in the quarter. Recent NPD CREST data shows that our revenue trends in QSR are pacing ahead of the QSR segment average. The same data indicates that our sales in the full service segment are in line with the industry average. we continue to pursue growth opportunities with many of our national account customers on a range of new sauces, dressings, and spreads. Separately, we're also pursuing opportunities in other market segments, including the home meal kit market, where we've enjoyed some recent success. Despite higher manufacturing costs related to the impacts of COVID-19, gross profit grew 7% to a second quarter record $106.8 million. This was driven by the strength of our retail segment. As with prior quarters, we continue to follow protocols and guidelines provided by government health authorities. We also continue to make the necessary investments to promote safe operations at all of our plants and distribution centers. I'll now turn the call over to Tom Pigott, our CFO, for his commentary on our second quarter financial results. Tom?

Thanks, Dave. Overall, the results for the quarter exceeded our expectations. The stronger revenue growth in the retail segment offset the higher costs we incurred due to the impact of COVID-19, allowing the company to drive improved bottom line performance. Second quarter consolidated net sales increased 5.6% to $375 million. Excluding Omni baking sales of $900,000 in the current year quarter and $6.3 million in the prior year quarter, consolidated net sales increased by 7.3%. As you recall, Omni banking sales were attributed to a temporary agreement. The supply agreement ended on October 31, 2020, as planned. Consolidated gross profit increased $7 million, or 7%, to $106.8 million, and margins expanded by 40 basis points. The growth was driven by higher sales and reduced trade spending in the retail segment. Items partially offsetting this favorability were higher manufacturing costs, including costs related to the impact of COVID-19 as well as increased commodity and distribution cost inflation. The COVID-19 related items included about $4 million in incremental frontline worker pay and other hard costs of about $1 million for shift separations, expenditures for personal protective equipment, and sick leave expenses. We also incurred incremental soft costs totaling an estimated $3 million. These costs were driven by increased demand and mixed changes related to COVID-19. More specifically, these expenses included increased overtime pay, higher internal freight and distribution costs, and utilization of some less efficient production lines to help meet demand. We continue to make these investments to ensure the safe operation of our facilities while servicing the demand shifts across our business. Selling general administrative expenses increased $2.5 million, or 5.5%, driven by higher spending for project descent, partially offset by reduced spending on consumer promotions for the quarter. Consolidated operating income increased $4.5 million, or 8.4%, to $58.6 million. The key driver of the operating income growth for the quarter was a strong top-line performance of the retail segment and the resulting gross profit improvements. Our effective tax rate was 23.8% this quarter versus a tax rate of 21% in the second quarter of fiscal 20. We estimate the tax rate for the remainder of the fiscal year to be 24%. Second quarter diluted earnings per share increased 4 cents to $1.62. The increase was driven by the underlying performance of the business, offset by the investment we were making in Project Ascent, the increase in our effective tax rate, and lower interest income on our cash holdings. The Project Ascent investment reduced EPS growth by $0.09 per share. With regard to capital expenditures, second quarter payments for property additions totaled $15.1 million. For fiscal year 21, we're forecasting total capital expenditures between $105 and $125 million. This investment includes the spend related to the recently approved expansion project at our Horse Cave, Kentucky facility. This expansion will allow us to meet the fast-growing demand for our dressing and sauce products. The total cost for the expansion is estimated at approximately $130 million, with expenditures of approximately $30 million planned for this fiscal year. In addition to investing in our business, we also return funds to shareholders. Our quarterly cash dividend paid on December 31st was 75 cents a share, a 7% increase from the prior year amount. Our long-standing streak of annual dividend increases reached 58 years in December. Even with these investments we're making and increased dividend payments, our financial position remains very strong as we finish the quarter debt-free with $216 million of cash on the balance sheet. So to wrap up my commentary, this quarter featured strong growth in our retail segment and solid execution of our strategies across the business. We continue to monitor and adjust to the impacts of the COVID-19 outbreak while investing in the longer-term potential of the business. I will now turn it back over to Dave for his closing remarks. Thank you.

Thanks, Tom. As we look ahead, Lancaster Colony will continue to leverage the combined strength of our team, our operating strategy, and our balance sheet in support of the three simple pillars of our growth plan. To accelerate core business growth, to simplify our supply chain, to reduce our cost and grow our margins, and to identify and execute complementary M&A to grow our core. In our fiscal third quarter, we expect net sales to benefit from continued growth from our licensing program and frozen bread products. We remain very bullish regarding the future of Chick-fil-A sauces for our business. Shipments to retailers in Texas will start next week with distribution to 10 more states from Oklahoma to the Mid-Atlantic set to begin later this month. We expect to reach national distribution of Chick-fil-A sauces by the end of the fiscal year. The impacts of COVID-19 will remain a headwind for our manufacturing costs in our fiscal third quarter, while commodities and trade expenses are projected to become increasingly inflationary. We expect our ongoing cost savings program and net price realization efforts to help offset these higher costs. Our ERP initiative, Project Ascent, is progressing as planned. Earlier this month, we successfully executed Wave 0, a limited launch of SAP, which included one factory, as well as our corporate-wide master data. Thanks to the creativity and perseverance of the Project Ascent team, we remain on track for the larger Wave 1 launch to commence early in fiscal 2022. Specific to our supply chain strategy, as Tom mentioned, we are making a significant investment in production capacity to address the increasing demand for our dressing and sauce products. Here again, thanks to the creativity and perseverance of the supply chain team, groundbreaking for this important project took place last month with a target completion timeframe in the first quarter of fiscal year 2023. In closing, I would once again like to thank the entire Lancaster Colony team for all that they have done and continue to do to fulfill our mission despite all of the unprecedented challenges imposed by the pandemic. This concludes our prepared remarks for today and we'd be happy to answer any questions you may have. Michelle, I'll turn it over to you.

At this time, as a reminder, if anybody would like to ask a question, please press star 1 on your telephone keypad Your first question comes from Ryan Bell from Consumer Edge. Your line is open.

Good morning, everyone. Good morning. The robust growth that you're seeing in retail has been providing an offset to trends that you've seen in food service. Would you like to talk a little bit more about your assumptions for what food service will look like when it's returning to growth? And how do you think about the balancing act now between food service returning to growth and some of the wind coming out of the retail sales growth story as there's less at-home consumption?

Sure. Well, if I may, maybe I'd start with a little context just in terms of the trends that we're seeing in the broader category than our business for both retail and food services. And maybe I'll start with retail first. If you look at all edible categories for all outlets during the handful of, let's say, probably the last four months, they're averaging, this would be our business and everybody else's in the universe out there, being up about 12.3%. If you look at our business, this is Lancaster Colony, for all of our outlets, we're averaging up about 19%. So this is consumption, sort of a pull through the business. What I will share with you is in about five to six weeks, we're going to begin to lap the very first of the effects of the coronavirus from last year. Now, if we pivot and we look at the food service business, and in this case, instead of IRI, we look at MPD press data, what we're seeing is that the entire restaurant universe, this is 71 or 72 of the largest chains, are running in transaction totals down roughly 9% for that same period of time. QSRs are down in transactions more like 7.5%. Mid-scale is down probably more like 35% and casual is down more like 30%. If you look at our business here again, As I shared in my commentary, we're outperforming the food service averages as well. Now, your bigger question that you asked is, so how do we think about this from a forecasting perspective? And honestly, this is a pretty difficult exercise just because the uncertainty surrounding the pandemic. What we do know is we're going to begin to lap the impacts of COVID. And we can see on the calendar when that's going to be. Like I said, that's probably about six weeks out. And it's going to be most severe in those first couple of weeks where we lap this stock up that took place in categories. And then you'll see it begin to sort of slow back down and normalize. And the offset is true in food service. You know, as far as sort of how we're predicting things, you know, internally, we're trying a lot to the availability of the vaccine. Our inside planning hypothesis is as that vaccine becomes more widespread, as people are able to circulate more broadly, we will see restaurants, particularly in urban areas, open up more and people return to work and see traffic resume. It's really difficult for those of us inside the company to guess. You know, we're seeing... Just being transparent with you, we think that we're going to be living with the effects of the COVID pandemic at least through the end of this fiscal year and into the early part of the next.

That was very detailed and helpful. And when we're thinking about some of the incremental costs that you've been having to bear as a result of COVID, I think you said it was the $3 million in soft costs, $1 million in hard costs. As you're looking out to a point where a critical percentage of your employees do get vaccinated, what type of that, what percentage of that cost or what is the size of that cost that ends up getting removed on a permanent basis? And we've heard some firms providing financial incentives to their employees to get vaccinated. If you guys are doing that, would you be able to touch on the magnitude of that one-off cost?

Sure. Well, why don't we, maybe there's two parts to the question. There's the what and then the how we're going to address it. And for the what, why don't I turn it over to Tom, let Tom dimensionalize the COVID cost in the period, and then maybe I'll talk briefly about how we're thinking about it on a go-forward basis. So, Tom, I'll turn it over to you.

Yes, thanks, Dave. So the components of the quarter, we had $4 million in HERO pay and another million dollars in shift separations in the PPE. That's what we call the hard cost. And that's really, you know, I'll let Dave talk to the outlook on that, but those are really specific COVID costs. And then we have another $3 million in what we call our soft costs. And the way to think about those costs, those are really costs we're incurring because the network wasn't necessarily set up for this mixed shift. So we're having to run less efficient lines, more overtime to keep up with it, the demand shift that we had. And in there, you know, you've got increased overtime, unfavorable plant mix, transportation to move product around the network. So the total COVID impact is a five hard, three soft. So I'll stop there and then let Dave share about, you know, how we're thinking about the outlook.

Yeah. Thanks, Tom. So you guys are probably aware of this, so bear with me. The vaccine is being driven, the strategy really in two tiers. First is the availability, which is a function of what's happening at the federal level. And then each unique state is responsible for putting in place their implementation plan. So as we think about our 16 factories that operate in nine states, it's likely to be somewhat different between what we see in California and what we might see in New Jersey, where we have an important co-packer, or what we might see in Ohio. What I can share with you is we had an opportunity to talk to the governor yesterday here in Ohio, Governor DeWine. And he walked us through how he's thinking through his implementation plans. And essentially, what he and his team are focused on are frontline health care workers in hospital settings and then moving to nursing homes where we had, tragically, a number of deaths just given the concentration of an older population here that live in resident nursing homes. So he's made it a priority to work through those. And now what he's starting to expand out to our other frontline workers and teachers and then work down just straight across the range, age-related vaccines. So I think the plan was he indicated to expand it to people that are 65 and above starting next week. So if you think about our employee population, given that it tends to be younger and healthier, whether it's in the state of Ohio or in other states, our view is we're probably still a ways down the line in terms of when we can expect to see it. What we have begun to do internally, though, is we early on in the pandemic engaged a pulmonologist and critical care physician. And along with this physician, we've developed a series of educational emails that we've been sending out to our employees to educate them about what is the vaccine? What are the side effects? Why should we feel that it's safe? for use, et cetera, et cetera. So we've begun that education process. And the second thing that we're in the process of doing is planning how we can incentivize people to get the shot. And we're leaning towards creating a financial incentive of sorts for our employees rather than something that's punitive. We feel much better about just a positive financial incentive for their safety and well-being. And we're working through that and we'll probably be announcing something I would guess in the next handful of months as we start to get line of sight to when we would expect to see the vaccine. So if you sort of then come back, that brings me back to where I started and maybe in the earlier comments that we think for all intents and purposes that we're going to have to be ready to deal with some of the challenging impacts of the pandemic without the vaccine through at least the third quarter and looking into the fourth quarter.

Thanks. That was very helpful. And I think one last one for me. As you've commented on and as we've been seeing in the regional and state IRI data, the Chick-fil-A products are doing very well in retail. Can you speak about how this has helped maybe facilitate conversations with other potential food service partnerships to bring products to retail?

Yeah, no, it's... It's a great question, and it's true. I think not only has the Chick-fil-A proposition catalyzed incremental conversations, but I would ladder back to the fact that if you look at Olive Garden, which is a five-plus-year overnight success. In the most recent period, it was up actually 61%, which is eye-popping for a very big business. But I think you put the success of an Olive Garden proposition together with Buffalo Wild Wings and Chick-fil-A, what we're seeing is that with passing days, more and more of our food service partners are reaching out just to have early discussions about the suitability and fit of a licensed program. And what I'm particularly proud of in these cases is that these are not a zero-sum game, that when we structure these appropriately, it's a big win for our food service partners in terms of building branding and awareness. It's also an important source of incremental revenue as they're seeing the traffic in their core business impacted. And, obviously, it's a chance for us to grow with them. So they're just a great proposition, and, you know, we're just trying to be deliberate. As we get the calls, we sit down in good faith with the new partners and just try to decide, you know, is it truly going to be a good long-term fit for everybody or not.

Great. Thanks for the call. That's it for me.

Okay. Thank you. Thank you.

Thanks, Ryan.

And your next question will come from Brian Holland from D.A. Davidson and Company. Your line is open.

Good morning, gentlemen. Good morning, Brian. Good morning. So just curious, you provided a few metrics there on Chick-fil-A penetration repeats. Just curious, whether you want to go that way or look at it from a velocity standpoint, can you give us any context for how Chick-fil-A is performing versus its relevant competitors in some of those markets, maybe whether it's in top quartile or whatever, versus your peers?

Sure. No, happy to, Brian. And maybe starting with our penetration and repeat rate, This is early, so the most comprehensive source of data that we have is in Florida. When we look at that data, it's performing at and ahead of our own Olive Garden business, which has been sort of a benchmark that we've been tracking all along. so that that gives us you know comfort that it's most certainly in line with our expectations maybe with you know some room beyond that as well um but you know given that we're so early in this we're a little bit hesitant to get out over our skis um and really to commit to more right um velocity is another way to look at it and the velocity of the item has been really strong um it's been up there in the top of the um of the condiments and sauces category the top quartile The only reason why we're a little bit hesitant on looking at just velocity is that we want to be careful that we're not overestimating the novelty effect of this. If somebody buys it once, they love it, but they don't come back, right? That's why we're looking at trial, we're looking at repeat, and we're looking at velocity. But we can triangulate on all three of those metrics, and it's all very favorable across the board.

That's helpful. Thanks. And then if I could move to the horse cave facility, you know, that sounds like, that feels like a substantial investment. That's, you know, not something that's done for, you know, $25 million of revenue or something like that. I'm wondering what, I mean, can you give us any perspective as to The revenue opportunity that could come out of that facility and how you're thinking about it, I think you said it comes online in 2023 is the expectation? Correct.

Yeah. So, you know, first things first, essentially it's going to double the number of square footage or number of square feet that we have at that facility. Now, that's not the only facility we have, but it's our largest. It's our flagship. And it's essentially going to double that. What I would point to also, Ryan, is that this particular build isn't just going to include bottling lines, but it's going to include kitchens and then capacity for both food service and retail. If you remember about a year ago, before the onset of the pandemic, we had announced plans for an expansion At Horse Cave, a little bit smaller project just to keep up with the growth of Chick-fil-A, right, particularly kitchen capacity and then hacia capacity. Those are the cups, you know, if you go to the restaurant and you get Chick-fil-A sauce or Polynesian sauce or one of the other ones. and so that was in flight we backed away from that then we re-scoped the project to include that plus bottling capacity so you know it is a it's a substantial investment it's our biggest in terms of dollars that we've made um but i i would prefer not to necessarily try to extrapolate for you you know how far the future is going to take us we feel like it'll it'll comfortably provide capacity based on our growth for probably the next four to five years with the co-packers that we have in place.

Understood. You mentioned meal kits, Dave, briefly in your prepared remarks. Forgive my ignorance, but what are you doing there in that space?

Oh, it's a great question. So a number of the different meal kit companies have sauces for different protein builds. And the other thing that they're offering are salads of various sorts. And we've been working on both proprietary sauces for their protein builds, but also just proprietary or our own branded salad dressings for their meal kits.

Got it. Last one for me. So, Dave, perhaps the widest divergence, I think, of opinion is between the CPG industry and the investment community is the subject of pricing, right? The market is often skeptical companies can sufficiently pass on higher costs when they need to pull that lever. So as we watch the commodities market today and contemplate whether food can manage an inflationary basket, I guess the backdrop really unlike anything we've ever seen, I would love to get your big picture perspective on, you know, how food companies like yourself are going to try to manage that and maybe level of confidence that you can get it through what you need.

Yeah, well, you know, Brian, I would say for the industry, it's an executional imperative. If you look at it right now, I think we're in for a period of sustained inflation. It remains to be seen, you know, how strong that inflation is, but we're seeing it across our entire basket of commodities. We're seeing it in soybeans. We're seeing it in weed. We're seeing it in the other segments as well. We've seen the inflation in the transportation space and packaging. And, um, know as you guys on the call can all appreciate there's been so much money pumped into the economy that we feel like it's just inevitable that we're going to see inflation which brings me back to the fact that you know for us at lancaster colony and for that matter our other peer companies we're going to need to figure out how we can you know pull together the insights and justifiably and appropriately pass on these costs because we need to I don't believe there's a path for us in the sector to cut cost to prosperity. Cost discipline needs to be an important part of what we do, but I think it becomes problematic if you can't at least just pass on the raw inflation that you're seeing.

That's it for me. Thank you. Of course. Thanks, Brian.

Again, if anyone has a question, please press star 1 on your telephone keypad. Your next question comes from Todd Brooks from CL King & Associates. Your line is open.

Hey, good morning, everybody. Congrats on the quarter. Oh, thanks, Don. Good morning. If we could maybe start on the gross margin side and the strong performance that we saw in the quarter. You've highlighted a lot of different puts and takes. So you've talked about the inflationary sides of the business. Mm-hmm. We've had a mixed change in real growth in retail. There's obviously the undertones of continued cost saves and your net price realization gains. Can we walk through the puts and takes that drove the gross margin performance in the quarter? Of course. Tom, why don't I turn that one over to you and let you take that?

Sure. So as I mentioned, the quarter exceeded our expectations, and I think obviously the key driver for us As you compare it to Q1's performances, we had stronger growth in the retail segment, and that really enabled us to drive better gross profit performance. We also – I would say second on the list were the trade reductions that we did in the face of higher demand. We did – ladder back the trade spending, and that helped margins, that helped the revenue growth in the retail segment as well as the margins. Commodities and the cost savings programs weren't as big a driver this quarter. Certainly, we do expect commodity inflation to accelerate, and as we get into a post-COVID environment, you could expect to see a bigger impact of our cost savings programs And certainly the COVID costs I've outlined for you. So those were the key items, the things that we're keenly focused in on. As Dave mentioned, we do expect going forward more commodity inflation going forward. So we're certainly going to have to look at different ways to offset that as you get into the second half. And we've got a good effort in terms of identifying opportunities and then executing against them.

That's great. That's helpful. Thank you. And then secondly, with the growth that you're seeing with existing programs, I just wanted to spend a few minutes talking strategically about how you're managing that growth. Are there opportunities that you're not necessarily delaying, but maybe not pursuing as aggressively, either with additional food service partners or maybe with some of the newer distribution channels like drug and dollar as you're managing the strong growth that you've got with the new product rollouts in retail?

Tom, I'll take maybe a first shot at that. It's a good question. As we've seen the strong demand and you look at Olive Garden, it's a case in point, right? Mature business, great brand, seeing 61% growth in consumption and sales in the period. What that is forcing us to do, obviously, is continue to work hard just to make sure that we have available capacity. The way that we're managing that is by pulling back on trade promotions in various categories. As Tom mentioned in his comments, we also need the choice to pull back on Some of our advertising internally, we felt that it didn't make sense to advertise the fire extinguishers when we're in the middle of a sale. People are buying the fire extinguishers. We don't need to advertise them. And it's a compounding problem. The more we advertise those And if we don't meet service requirements for our customers, we incur penalties, right? So it's sort of a double whammy. So we have shown sales in terms of promotion activities and marketing. Obviously, we mentioned in earlier calls how we're working with co-packers. And so as we sort of round our way out of COVID and we see things start to normalize, we would expect to resume levels of marketing spend, put back in place profitable promotion strategies. But one of the other things we can start to do is get more aggressive with just expansion into other channels, which we just tapped the brakes on a little bit as well, because we just didn't want to get ourselves in a situation where, because of our own actions, we're driving service issues, disappointing our customers, and incurring penalties and fines for that poor service.

That's great. And then a final question, if I may. If you think about... the trial that a lot of your brands and retail saw during pantry loading and then just the elevated demand that we've seen during the pandemic. Um, if you, you talk about, okay, we're pulling back on some trade promotions and advertising, but what does your data show as far as new to brand customers? How were you able to activate them? How have they been from a repeat standpoint? And as we're thinking about lapping, um, some of the tougher compares during pantry load. How important are these new customers that you've been able to retain in being able to successfully lap that?

Thank you. Yeah, it's a great question. And what I will tell you is our retail team has narrowed their marketing focus on that problem specifically to take those new triers and to get them to try again and to try again and so far we've seen a fair amount of success doing that so we've taken and focused a lot on the tools in retail that will allow us to do specifically that and we're optimistic that we're going to be able to hang on to some of those consumers What we're going to see, and this is industry-wide, is sort of maybe what's called a regression to the mean, where people begin to go back to their normal patterns in terms of that when they eat away from home and what they're eating at home. And we know inevitably we're going to see the number of occasions in the home start to revert back to the mean. Our hope in that process is even though the number of occasions go down, we can hold on to a disproportionate share of those new triers in those occasions.

Okay, great. I have one more final one.

Yeah, just to add, as Dave mentioned, as we get further into the year, we do expect to restore spending in both the trade line and the consumer line to try to continue to maintain those customers in the fold.

Okay, great. And just a final comment. When I look at the segment operating margins for the retail north of 27% in the quarter, a tremendous result. Can we talk how much is kind of mixed with the licensed products working in versus this lower promotional level that we're seeing? Because like you said, they're buying the fire extinguishers anyways.

Right. So Tom, why don't I let you take a shot at that?

Sure, yeah. So the mix was certainly the overall growth in the vol mix performance was the key driver of that margin expansion. The trade spending was secondary to that. So those were your key items. And as we said before, the licensing program, which was a good part of the growth the retail segment achieved, those products are – at or above the overall margins of the segment. So that's going to be the key driver. And as we progress into the back half, as Dave mentioned, as we expand the Chick-fil-A sauce, we expect that to continue to be a tailwind for us as we start to hit the more difficult comps towards the end of Q3 and then Q4.

Okay, great. Thank you all. Yes, and that may be just a point worth hitting again as we think about sort of our outlook across Q3 and into Q4 as we begin to lap the impacts of COVID that's going to create a natural headwind in our retail business. But at the same time that that's happening, as you heard in my comments, we're shipping into Texas tomorrow, or not tomorrow, but this week, excuse me, and then next week, we're going to begin shipping into a handful of more states. I think it's 10 more states in the mid-Atlantic, Oklahoma, and sort of going sweeping back towards the east. We're going to stay in that posture until we build out distribution. And then around the beginning of the fourth quarter, begin to expand through the remainder of the United States, up into the northeast and the far west. It's those activities that we think as we lap the effects of COVID in retail is going to allow us to continue to outperform.

I have no further questions. Thank you. I now turn the call over to Mr. Sosinski for closing remarks.

All right, Michelle, thank you. And thank you, everyone, for participating this morning. We look forward to sharing our third quarter results with you in early May. Have a great rest of the day.

Thank you everyone. This will conclude today's conference call. You may now disconnect.