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2/4/2025
will be your conference call facilitator today. At this time, I would like to welcome everyone to the Lancaster Colony Corporation Fiscal Year 2025 Second Quarter Conference Call. Conducting today's call will be Dave Susinski, President and CEO, and Tom Piggott, CFO. All lines have been placed on mute to prevent any background noise. After the speakers have completed their prepared remarks, there will be a question and answer period. If you would like to ask a question during this time, simply press star one one on your telephone keypad. If you would like to withdraw your question, press star one one again. Thank you. And now to begin the conference call, here is Del Konopcic, Vice President of Corporate Finance and Investor Relations for Lancaster Colony Corporation.
Good morning, everyone, and thank you for joining us today for Lancaster Colony's fiscal year 2025 second quarter conference call. Our discussion this morning may include forward-looking statements which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to a number of risks and uncertainties that could cause actual results to differ materially, and the company undertakes no obligation to update these statements based upon subsequent events. A detailed discussion of these risks and uncertainties is contained in the company's filings with the SEC. Also note that the audio replay of this call will be archived and available at our company's website, lancasterconnelly.com, later this afternoon. For today's call, Dave Szczesinski, our president and CEO, will begin with a business update and highlights for the quarter. Tom Piggott, our CFO, will then provide an overview of the financial results. Dave will then share some comments regarding our current strategy and outlook. At the conclusion of our prepared remarks, we'll be happy to respond to any of your questions. Once again, we appreciate your participation this morning, and I'll turn the call over to Lancaster Colony's President and CEO, Dave Szczesinski. Dave?
Thanks, Dale, and good morning, everyone. It's a pleasure to be here with you today as we review our second quarter results for fiscal year 2025. In our fiscal second quarter, which ended December 31st, we reported record highs for net sales, gross profit, and operating income. Consolidated net sales increased 4.8% to $509 million. Gross profit improved 9.3% to $133 million. And operating income grew 15.1% to $76 million. In our retail segment, net sales increased 6.3%, driven by volume growth from both our licensing program and our own brands. In licensing, we saw very strong consumer demand for the recently introduced Texas Roadhouse dinner rolls, along with solid contributions from Buffalo Wild Wing sauces, Subway sauces, and Olive Garden dressings. I'm also pleased to share that our Marsetti-branded caramel dips and refrigerated dressings also performed well. Excluding the perimeter of the store bakery lines we exited last March, retail segment net sales increased 8.4%, and retail segment volume, measured in pound shift, grew 7.4%. Circona scanner data for the quarter ending December 31st showed strong performance for several of our licensed items and core brands. In the frozen dinner roll category, our own sister Schubert's brand and our licensed Texas Roadhouse brand combined to grow 15.9%, resulting in a market share increase of 440 basis points to a category leading 60.8%. In the produce dressing category, our Marzetti brand grew sales 1.4% and increased market share about 30 basis points. Sales of our Marzetti brand produce dips advanced 2%, with a market share gain of 110 basis points. In the frozen garlic bread category, our New York bakery brand grew sales 2.8%, adding 40 basis points of market share, resulting in a category-leading share of 41.7%. In the shelf-stable sauces and condiments category, Buffalo Wild Wing sauces were up over 11%, and Chick-fil-A sauce sales grew 1.1%. In the shelf-stable dressings category, sales of Olive Garden dressings were up 3.3%, further improving their market share in the shelf-stable dressing category. It's worth noting that it's been more than a decade now since we formed our license agreement with Darden and Olive Garden restaurants to sell their eponymous salad dressings. Since those early days, we've expanded this amazing brand from one SKU in the club channel to a growing multi-SKU, multi-channel brand platform with over $160 million of scanner sales. I believe the long-term performance of this brand and others such as Chick-fil-A, Buffalo Wild Wings, and most recently, Texas Roadhouse is a testament to the strength, the potential, and the enduring consumer relevance of our licensing program. In the food service segment, net sales grew 3% led by higher demand from several of our core national chain restaurant accounts and increased sales for our branded food service products. Food service segment volume measured in pounds shipped advanced 1.5%. Finally, we are pleased to report record second quarter gross profit of $133 million. When compared to last year's second quarter, gross profit margin improved 110 basis points to 26.1%. The $11 million increase in gross profit was driven by the higher sales volumes, more favorable sales mix, the positive impacts of our ongoing cost savings initiatives, and some modest cost deflation. Our focus on supply chain productivity, value engineering, and revenue management all remain core elements to further improve our margins and financial performance. I'll now turn the call over to Tom Piggott, our CFO, for his commentary on our second quarter results. Tom?
Thanks, Dave. Overall, the results for the quarter exceeded our expectations. The company delivered strong top and bottom line results. Second quarter consolidated net sales increased by 4.8%. to $509.3 million. Breaking down the revenue performance, higher volume in product mix contributed 580 basis points of core growth. This growth was partially offset by the exit of our perimeter of the store bakery product lines, which reduced revenue by 110 basis points. A slightly higher level of net pricing makes up the balance. Consolidated gross profit increased by $11.3 million, or 9.3%, versus the prior year quarter to $132.8 million. And gross margin expanded by 110 basis points. The gross profit growth was driven by higher volumes in favorable sales mix, our cost savings initiatives, and some modest cost deflation. Selling general and administrative expenses increased $1.4 million, or 2.5%. The increase reflects $1.6 million for integration costs for the planned acquisition of the Atlanta-based manufacturing facility we recently announced. These costs are primarily comprised of IT and legal expenses. Consolidated operating income increased $9.9 million, or 15.1%, driven by the gross profit improvement partially offset by the integration costs I mentioned. Excluding the acquisition integration costs, operating income grew by $11.5 million or 17.5%. During the quarter, the company chose to transfer its remaining legacy pension plan assets and liabilities to a third party. This transfer effectively terminated the company's pension plans. It's important to note that these plans were frozen and relate to plant operations that were closed many years ago. The plan's participants will either continue to receive their benefits from the third-party insurance company or elected to take a lump sum benefit payment in December of 2024. As a result of the termination, the company recorded a $14 million non-cash pension settlement charge to recognize all the unremitized costs associated with the plants. Our tax rate for the quarter was 22.5% versus 23.4% in the prior year quarter. We estimate our tax rate for the remainder of fiscal 25 to be 23%. Second quarter diluted earnings per share decreased 9 cents or 4.8% to $1.78 as the growth in operating income was offset by the pension settlement charge. This charge reduced the EPS by 39 cents per share. In addition, The acquisition integration costs reduce EPS by $0.05 per share. With regard to capital expenditures, our payments for property additions total $28.7 million for the fiscal year-to-date period. For fiscal 25, we are forecasting total capital expenditures of $70 to $80 million. We continue to invest in both cost savings projects and other manufacturing improvements. as well as the planned acquisition of the Atlanta-based manufacturing facility. In addition to investing in our business, we also return funds to shareholders. Our quarterly cash dividend of 95 cents per share, paid on December 31st, represented a 6% increase from the prior year's amount. Our enduring streak of annual dividend increases stands at 62 years. Our financial position remains strong with a debt-free balance sheet and $203.1 million in cash. We expect to deploy $75 million toward the purchase of the Atlanta manufacturing facility. We also will spend an additional $10 million in capital expenditures on the facility, which is included in the fiscal 25 forecast I provided. To wrap up my commentary, our second quarter results reflected strong top-line growth improved gross margin performance, and double-digit operating income growth. In addition, we're continuing to make investments to support further growth and cost savings. I will now turn it back over to Dave for his closing remarks. Thank you.
Thanks, Tom. As we look ahead, Lancaster Colony will continue to leverage the combined strength of our team, our operating strategy, and our balance sheet in support of the three simple pillars of our growth plan. to one, accelerate core business growth, two, simplify our supply chain to reduce our cost and grow our margins, and three, to expand our core with focused M&A and strategic licensing. Looking ahead to our fiscal third quarter and the remainder of the fiscal year, we anticipate retail segment sales will continue to benefit from our expanded licensing program and growth from investments and innovation for our own brands. We are very excited to share that beginning this spring, we'll be expanding distribution for Chick-fil-A sauces into the strategic club channel. On the food service side of the business, we anticipate continued growth from select customers in our mix of national chain accounts along with ongoing contributions from our branded food service products. We anticipate external factors including U.S. economic performance and consumer behavior will continue to impact demand for the food service industry overall. With respect to input cost in aggregate, we do not anticipate significant impact from commodity cost inflation or deflation in the remainder of the year. Before I conclude, I would like to comment briefly on the pending acquisition of the Atlanta-based sauce and dressing facility that we announced last November. We remain on track to complete this transaction during this current quarter, which ends March 31st. The facility is an important strategic addition to our manufacturing network that will benefit our core sauce and dressing operations through improved operational efficiency, incremental capacity, and closer proximity to certain core customers, all the while enhancing our manufacturing network from a business continuity standpoint. We evaluated several strategic scenarios to support the continued growth of our sauce and dressing operations and identified this opportunity as the most practical and cost-effective solution for our long-term business needs. We very much look forward to welcoming the plant's employees to our Marsetti team. In closing, I'd like to thank the entire Lancaster Colony team for all their hard work this past quarter and their ongoing commitment to our business. This concludes our prepared remarks for today, and we'd be happy to answer any questions you might have. Operator?
Thank you. And as a reminder, to ask a question, press star 1-1 on your telephone keypad. One moment for our first question, please. And it comes from the line of Jim Salera with Stevens. Please proceed.
Hey, good morning, Dave. Morning, Tom. Thanks for taking our question.
Hey, Jim. Good morning. Morning, Jim.
I wanted to start off with the performance at retail because really strong results, certainly ahead of our expectations. And you mentioned some of the drivers there on the license side of the business. Could you just give us a little more detail as to which of the license products you called out had the biggest impact? And then if I could maybe tag on a part two to that question, with the expansion of Chick-fil-A into Club and then no more laps from the perimeter exits, Is it fair to say that retail sales should kind of continue to accelerate as the year moves on?
Yeah. Well, give us a chance, and we'll hit both of those questions in sequence. First, what was it that impacted the current quarter, then what our outlook is? But as pertains to retail and licensing in particular, what I would tell you, it was a combination of different brands. First, it's the introduction of the Texas Roadhouse Rolls, which are available today only in And if you look at scanner sales, that accounted for an important component of that growth. The second is Buffalo Wild Wing sauces. This is an item that's been around now about six years. It was up about 12% in terms of pounds. So it had a really good period as well. And then both Olive Garden and Chick-fil-A sauces continued to grow as well. But I think that's sort of the ranking and sequence of how these things contributed to to the period. Then what I would also shift focus to is even our own core brands continue to perform relatively well in terms of pound growth. Our New York Bakery in terms of consumption pound sales were up 3.8 percent. Our Marzetti produce dressing was up 4 percent. We had a really good season for caramel dip. And Sister Schubert continue to grow as well. And what you don't see in Sister Schubert is we made the decision to exit a channel that created a bit of a headwind on that because the margins were low. But we were able to overcome that, still deliver some incremental growth and improve our margin profile. So I think net-net, it was balanced between licensing and our own brands with licensing growing a little bit more. Now, your second question is an important one. How do we think about the outlook? You know, we're bullish about our new product pipeline. We're continued to be optimistic about how our core brands are holding up. So, you know, we're looking at probably mid to low single digit growth, just depending on how things play out with consumers. But certainly, we're pleased with how things are going.
Great. And then maybe if I could just sneak in a question on food service.
By the way, that's all pound driven, just so you know. There's no assumption in pricing on that.
Okay, great. That's helpful. On food service, you mentioned the core national accounts being the drivers there. I know in QSR in particular, there's been a lot of focus on value-centric messaging, price points versus LTOs and flavor extensions. Do you have any sense in the conversations you're having with your food service partners if we're going to see kind of a return to the more experiential focus messaging as the consumer gets a little bit better as the year progresses?
In the conversations that we're having with them, they continue to be somewhat circumspect. I don't think they're expecting a miracle recovery. I think generally the consensus is that the summer was probably going to be the low point, and then we're going to see modest sequential improvement as we push forward. If you look at our most recent results, the business was up three points. It was a point and a half of volume. It was a point and a half of pricing that gets you to that 3%. If you look at our specific mix of customers, obviously Chick-fil-A is continuing to contribute to our pound growth because of new store openings and their execution. But we have a range of other very important customers that are winning in this environment, one of which is Domino's, which is playing in value in Pizza QSR, and we're winning effectively with them. As far as their positioning, their menus going forward, if PAS is prologue, Jim, what we typically see is that they focus on value until they – and it brings more traffic back into the restaurant, but it really doesn't help them with margins. and it doesn't help with their franchisee's profitability overall. So I think what I would expect to see is certainly not a more intense focus on value. You may begin to see that start to wean down a little bit more and just more focus on delivering great food.
Awesome. I appreciate all the detail, guys. I'll hop back in the queue. Thanks, Jim.
Thank you. Our next question comes from the line of Alton Stump with Loop Capital. Please proceed.
Great. Thank you. Good morning, and I appreciate you taking my questions. You know, David and Tom, I guess, you know, I want to ask about Texas Roadhouse. Obviously, you know, of course, you know, the first introduction was of the sauces, and then, you know, us came out shortly thereafter, you know, mid last year, you know, with the frozen dinner rolls. It sounds like the dinner rolls for them have become an even bigger issue. business than your sauces. One, is that accurate? And two, you know, how much of, you know, a surprise has it been given the fact that, you know, once again, that that was a secondary offering that came after you, you know, first introduced our sauces last year?
Yeah, it's a great question, Alton. You know what I would tell you, and I know you're very familiar with the restaurant space and you visited Texas Roadhouse. And for anybody like you that has, you know, those rolls are iconic. That's one of the reasons that people visit those restaurants. And one of the teams that we're pleased about and our partners at Texas Roadhouse are pleased about is that we've done a really nice job of really mirroring the taste of that role that's available in the restaurant. So we've got it so far into Walmart, 4,000 of their stores, and it's performing exceptionally well. If you look at the scanner data sales, when we can keep it in stock, it's running somewhere between a million and a half per week. So it's really performing well. But I think it goes back to the lesson that we've learned with Olive Garden, with Buffalo Wild Wings, and with Chick-fil-A. When you can take an iconic product from a strong restaurant property with a loyal following, there's just a lot of consumer upside for those products in retail. And I think we're going to continue to see that story unfold. You know, our plans on this product are to, as we bring online more capacity, which we're having to do, to begin to roll it out into all of retail, first in four states, and then early into our next fiscal year to actually launch it across all channels in all stores. Not Club, but all channels in retail en masse. And then we'll revisit Club at some point in the future. But this is, it's been an exciting development. It's exceeded our expectation. enough so that we've had to actually take one of our bakery plants and add not just one, two more shifts to keep up with the demand.
Got it. Great. Well, that's some very helpful comments. Thanks for that, Dave. And then I just want to question, you know, on the food service side, you know, kind of back to the last question about restaurant space. And, you know, clearly, you know, everybody's trying to, you know, if they can, you know, to get traffic back. You know, there's been a lot of pricing, you know, of course, across the restaurant industry the last couple of years that, you know, have, you know, primarily driven their comp growth. That's now, you know, all but gone away. So given that environment where you're going to have a lot of focus on, you know, new products, collaborations, I would think that would fit well into what you guys do with your partners, you know, whether it is developing new sauces and or, you know, and or similar items. You know, how much of a benefit do you think that could be to you, you know, as you kind of look forward you know, at the course of calendar 25 if we do indeed see an increased focus from your major QSR customers on, you know, particularly new products that drive traffic?
Yeah. So, you know, our outlook for the industry is that it's probably, and this is traffic, not sales, but traffic alone, is that it's likely to continue down, let's say, one or two points. our view on our business and food services that will be flattish. So we believe that based on this composition of customers, we'll be able to overcome those trends. To the degree to which the consumer gets stronger and traffic improves in restaurants, I'm fully confident that we'll be able to enjoy that and we'll be able to give you guys an indication that sales would trend back into the low to mid single-digit range. But for now, predicated on the macro economic outlook, I think we're holding fast at sort of flattish on this business, but poised to recover when the industry recovers.
Okay. Thanks so much, Dave. I appreciate it. I'll hop back into the queue.
Thank you.
Thank you. Our next question comes from the line of Brian Holland with DA Davidson. Please proceed.
Thanks. Good morning and congratulations on the strong results. If I could just maybe just quickly on the gross margin and specifically the input cost outlook, obviously I think you called out modest deflation in the quarter, if I have that right. Just extrapolating that out forward, because I think that's obviously an improvement maybe from where we've been. So just as we tease that out over the second half of the year, what's your view on how that dynamic shakes out?
Yeah. Hi, Brian. This is Tom. Thank you. So you're right. We did have a little bit of deflation that was a bit of a tailwind for this quarter's results. As we look at the second half, we're projecting more flattish on commodity costs. We don't expect to have that tailwind that we experienced this quarter. And really what's behind that is, and I'm sure you've read about it, we've seen a lot of inflation in terms of eggs prices, and that's a key input cost for us. But we're getting the benefit from lower soybean oil and grain costs. So when you net it all together, we're looking at a flat outlook for the second half.
Thank you. That's helpful. And forgive me to the extent that this may have been addressed and I missed it. With the new facility in Atlanta, maybe just sort of discern between, you know, this opens up more revenue capacity, you know, implying that demand has increased, there's more innovation opportunities, et cetera, et cetera, versus strategic optionality, kind of looking at your manufacturing network. So, the first one's probably to some extent self-explanatory, but on the second one, you know, do we think about margins? the ability of this plant to expand your margins over time, the, you know, picking up some more cost synergies through optimization, et cetera. And maybe just kind of I appreciate you probably wouldn't want to quantify that, but maybe just timeline for when we might just might start to see those benefits flow through.
Sure. So why don't I I'll address the first part of the question and then let Tom expand on margins. The first part, as we said in our commentary up front, we expect to close this quarter. Really what this plan is going to afford us is several things. It's going to give us a capacity to make products that are both cooked and non-cooked. Just to give you a background, things like barbecue sauce and Honey mustard require cooking, whereas things like a ranch dressing, for example, don't. You're just mixing ingredients and then packaging on those. So this plant importantly provides us both cooked and non-cooked, which gives us a lot of options to play both in sauces and in dressings. And then as far as their particular packaging abilities, they have a high-speed packaging line. They have dip capacity down there as well. And then they have a range of different food service manufacturing platforms that we're going to be able to use. Over time, what you can expect to see us do is to begin to put in some of our system-specific product packaging platforms. For example, Haccia, which we use for Chick-fil-A. They're not a supplier today. You can expect in due course for us to put that down there, and it'll provide a a benefit for both us and for Chick-fil-A by way of where it's located. So I would say the single biggest thing that it gives us, Brian, is a great mix of cooked and non-cooked, a range of different packaging platforms, and it's in a highly cost-effective location for us in terms of proximity to customers. Now, what I'll let Tom talk to is then how does this sort of feather into our outlook on things like margins and things like that in due course. I'll turn it over to you, Tom.
Thanks, Dave. From a top-line basis, as we look at our long-term growth algorithm, we've said we're going to continue to grow in the low-mid single digits. This facility allows us to continue to grow without an additional greenfield option. It supports our growth over the next five years as we've modeled it out, which is a very efficient use of capital for us. Turning now into the margins, what I would caution is that the first quarter to, as we get into that facility and start to ramp it up, we do expect a modest headwind as we have some unabsorbed overheads that will be incurring. But over time, as you get into fiscal 26, we do expect to see some nice margin accretion from this business. As you mentioned, we're probably not ready to quantify the specifics on that, but it's projected to provide nice growth and margin accretion for us. The one thing I want to make sure we highlight for you, and we mentioned this in the initial release in the 8 is that for a period of time we're going to be manufacturing products for the seller of the facility. So we'll be picking up some of their business, and we agreed to do that to facilitate the transaction. We'll be splitting out that revenue separately. We don't expect it to have a significant profit impact, but we'll want you to take that out because we view it as non-core and short-term in nature. so um overall we we feel very good about this this acquisition and we expect it to have a nice return for our shareholders and as we get further in we'll share more with you thanks tom and dave that's very helpful maybe just last question just um because i i probably left some things incomplete in that first question um with respect to input costs
Good color there, thinking about the balance of the year, specific to input costs. But if we broaden that out and talk about gross margin, I would presume that throughput benefits on the volume was the primary driver of the gross margin expansion into Q. And if we expect volumes to sustain, then margins should be higher over the second half of the year. I just want to clarify and separate that point from the fact that input costs would be closer to flat. Tom, if you could help there.
Yeah, I think as we look at the second half, we do expect our cost savings initiatives to contribute further to our margin growth, why we won't have the commodity tailwind. So as we look at it, you know, we expect to be able to grow our margins in the second half at similar levels to the first half, maybe in the 50 to 100 basis point range. as we get greater cost savings initiatives. And the only headwind that could be an impactor to that is the integration of the Atlanta manufacturing facility, the ramp up, and how that all goes. But certainly we'll give you those impacts as they occur.
Fantastic. Leave it there. Thanks.
Thank you. And as a reminder, to ask a question, simply press star 11 on your telephone keypad. Our next question is from Scott Marks with Jefferies. Please proceed.
Hey, good morning, guys. Thanks so much for taking the question. Yeah, I just want to follow up on some of the conversation there on the gross margin side. You know, my numbers are correct. The gross margin that you guys put up in Q2 is the best in four years that it's been obviously going through the cost inflation cycle and everything else that's happened over the past few years. I know you spoke to some of the drivers of why that's the case, but wondering if you could maybe give a little bit more detail about kind of the journey that you've been on and how you got to this, you know, 26% level and kind of how you think, you know, you can sustain it moving forward.
Yeah. So maybe I'll start with a little bit of context. You know, one of the features of COVID for our business in particular is that we had 20% inflation two years in a row. And as you might imagine, Scott, that math is our costs go up to 20% and we pass it on dollar for dollar into our pricing, i.e. our sales. But that in and of itself drove several hundred basis points of margin compression in the early part of COVID. And then what you've seen in the period thereafter, is you've seen us, you know, we've been able to hold on to pricing as we've seen a little bit of deflation. And Tom has talked about that. But the other thing that's happened is a lot of the noise in the business is behind us. Our ERP implementation is behind us. The construction of the horse cave facility is behind us. And we have a team now that's just really focused on good end-to-end execution and productivity. And we're getting back to more of the ordinary course. So as Tom pointed out, as we think about the outlook going forward, we don't expect some big tailwind from commodities. If we get it great, then you can expect to see that reflected in margin. But our view is we're going to be able to build on the trends that you see sequentially because of just going back to our roots of driving productivity, manufacturing and conversion productivity at the front and the back of our lines, procurement productivity, and supply chain and logistics. excuse me, transportation and logistics productivity. So we have a big catalog of initiatives that the team is running. They're doing a very nice job, and I have every confidence that you'll see that continue to improve. So we don't think, you know, just to put a fine point on it, that that was a one-off. Clearly, it was a high watermark, but we expect to continue to build on every one of the quarters going forward.
Appreciate that. Thank you. And next question for me, I know you've You call that some of the drivers of top line retail volume strength, including some of the licensed brands. You call that some of the Marzetti products, some of the New York brand products. Obviously, licensed products you're introducing under Space Subway, Texas Roadhouse items more recently. but wondering if you can talk about why the improvement in some of the Lancaster-owned brands, if you will. So he spoke to some of the Marzetti dips and the New York brand products. Just wondering if you could speak to some of those trends and what you think the main drivers are.
Well, I think we'll hit them each one at a time. In the case of our New York-Texas toast, our garlic bread proposition is doing well, but we also launched a value side of our breadsticks that can So good core performance plus breadsticks is what's providing the tailwind on New York. And then I think our gluten-free item is small, but it's providing incrementally to that as well. If you look at Sister Schubert, great execution in the holiday season, which is vital on this brand. And then I would add to that that our sweet rolls are doing well. that business if you look at our Marsetti our classics proposition has continued to perform well and over the last let's call it year we've restaged simply and that part of the portfolio has been performing better within Marsetti dressings and dips we had a particularly good caramel season when we can get that product with our our key customers Walmart Kroger and the others out early in the season and merchandise near apples, it just performs well. And this is one of those years where our retailers were willing to really work with us. They got it out early, and it really performed well for us. So really, it's kind of a mix of, in some cases, the right SKUs, like the value pack on sticks, and in other cases, it's just good retail execution by the selling organizations. Just good, solid fundamentals.
Got it. And then one last one for me. You know, one of the things I don't think I've heard you speak much about is promotional activity. And obviously across the food landscape, that's been kind of a hot-button topic. Just wondering if you can kind of share your perspective on what's happening, you know, in the promotional environment, maybe what you're hearing from retailers and maybe why that's not really applicable to some of your products.
Yeah, so if you unpack our trade spending, one of the things that we talked to you about is that we took up our level of trade spending in the back half of last year retail modestly, and that we intended to keep it up in the first and second quarter. We were going to take the overall spending rate and sort of level load it. So it's going to be a little bit higher in the first and second quarter, and then marginally lower in the third and fourth quarter. So our trade spending rate was modestly, I don't know, Tom, 100 basis points or something, maybe if higher in the period. But as it pertains to promotions, you know, what I would focus your attention on, Scott, is I just recently went through all of our updated elasticities with our retail team. And what we're finding is that heavy trade spending isn't really driving the incrementality that we would have expected. So as we think about trade spending going forward, we're going to be somewhat cautious about it. There are certain products where it seems to work better than others. If we can get feature and display, particularly on things like our licensed sauces, get it on an end cap, it really helps us drive household penetration and performance. But we don't think that it's a lever that we're going to want to lean into in this environment outside of very point-specific activities.
Understood. Thanks so much. I'll pass it on.
Thank you. Our next question comes from the line of Andrew Wolf with CL King. Please proceed.
Thanks. Good morning. Congratulations on a really good-looking quarter. I'd like to ask about the few questions on the Texas Roadhouse dinner rolls. I think you've said right now it's still only at Walmart. Correct. Can you talk about, you know, is that being featured there? Is that just sort of in their frozen aisle and just its movement is not being kind of promoted in any special way? And secondly, do you have any view yet from their data or your outgoing shipping data, however you look at it, about repeat sales from similar customers or if it's still sort of in the trial phase?
Yeah, so we'll hit those questions in sequence, Andrew. So first, just as context, it's one single SKU that is available right now at Walmart only. And we were able to work with Walmart in this case to co-develop this idea. So we afforded them a small period of exclusivity while we built capacity to launch it into the rest of retail. But that one SKU at retail is not being featured. It's not getting incremental display. It did get a fair amount of viral support by way of social media once it became aware that the product was out there. And it's just pulling right off of the shelf. So there's really nothing incremental being done in terms of marketing and promotion to facilitate this. I think I mentioned the sales. When we can keep it in stock, it's usually somewhere between a million and a million and a half per week. As we launch it into full retail, I would expect to see those numbers at Walmart start to pull down as it becomes available at other places. Now, your last question about repeat is a really, really important question. And what we're seeing is the repeat on this item is actually quite high. The purchase cycle is actually somewhere in the range of like 13 days. So in many cases, we're seeing people come back twice a month to buy this item, which in a frozen category is faster than anything that I've seen. Sister Schubert tends to be a heavy holiday item and maybe a Sunday dinner item, where this item is the everyday item. If we look at it today, it's been the number one item available in frozen bread, and when you measure it across all of frozen, just the velocity of the items, it's a performing also. I think that the more we see of this, the more we believe that it's a great tasting item that we think has long-term legs, so we're excited to share with you as we bring online that capacity, how it continues to perform in the marketplace, and importantly, how we take the platform of Texas Roadhouse and expand it into more SKUs and more channels and help this brand and this channel achieve all of its full potential.
Got it. So the ACV outlook sounds quite promising, I would imagine. Yes. Can you just speak to the exclusivity period, or is that a trade secret?
Beginning, no secrets here. Beginning in April, we'll begin to ship it into four states into all channels, so it'll be MULO. And then really beginning in August, once we're fully in capacity, we'll begin to ship it to the rest of retail markets. And then predicated on performance, we'll be evaluating incremental skews and then also channels like club and things like that.
Got it. Just two quick housekeeping, if I can. On the pension plan retirements, is there an ongoing kind of cost savings that was running through the P&L?
We will get a modest savings in terms of fees. and administrative costs from that exit. And the amortization of those losses will stop. So modest P&L benefit going forward.
Okay. Thank you.
Thank you so much. And as a reminder, to ask a question, simply press star 1-1 to get in the queue. All right, I don't see any further questions in the queue. I would like to turn the call back to Mr. Sosinski for his concluding comments.
Thanks, operator, and thank you, everybody, for participating today. Before we wind up the call, I wanted to make just a couple of comments about all of the emerging discourse that's taking place out in the industry about Make America Healthy Again. and particularly the focus on big food. And in moments like this, we believe it's important to ground ourselves on really key facts. And first, as our tagline, the better food company implies, we have and we always will comply with all state and federal food regulations. As a specialty food manufacturer's business has historically focused on supplying leading restaurants and competing in niche retail categories, Very few of our products contain many of the chemical ingredients of concern that are receiving attention today. And then I want to assure you that to the degree to which any of our ingredients, those which are receiving some scrutiny today or anything else for that matter, come under scrutiny, we have every confidence that our industry-leading culinary R&D team will enable us to adapt to meet consumer needs and continue to grow a big, strong, and relevant food company to supply our critical restaurant partners as well as consumers in the categories in which we compete. So a lot of interesting times in the food industry these days, and I just want to assure you guys that are following us that we are keeping track of this discourse and we're plotting a strategy to ensure that We always serve safe food and relevant food and meet the needs of all of our stakeholders. So that ends our call today and our comments. We look forward to being with you guys in a few months where we go over our Q3 results. We hope you guys have a great rest of the day.
And thank you, everyone, for participating in today's conference. And you may now disconnect.