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LIZHI INC.
11/30/2021
Hello, ladies and gentlemen. Thank you for standing by for Li Zhiying's third quarter 2021 earnings conference call. At this time, all participants are in the listen-only mode. After management's remarks, there will be a question and answer session. Today's conference call is being recorded. I will now turn the call over to your host, Effie Kang, Head of Capital Markets for the company. Please go ahead.
Thank you very much. Hello everyone and welcome to Li Zhi Inc's third quarter 2021 earnings conference call. We released our financial and operating results via newswire services earlier today and they are available online. Participants on today's call will include our founder and CEO, Mr. Marco Lai, and our COO, Mr. Zhe Longli, and our acting CFO, Ms. Chen Fanglu. Management will begin with prepared remarks, and the call will conclude with a Q&A session. As a reminder, this conference is being recorded. In addition, our enhanced highlights presentation and the webcast replay of this conference call will be available on the IR section of our website at ir.linzhi.fm. Before we continue, please note that today's discussions will contain forward-looking statements made under the Safe Harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements typically contain words such as may, will, expect, target, estimate, intend, believe, potential, continue, or other similar expressions. Forward-looking statements involving heavy risks and uncertainties. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, many of which factors are beyond our control. The company, its affiliates, advisors, representatives, and underwriters do not undertake any obligation to update this forward-looking information, except as required under the applicable law. Please also note that Li Zhi's earnings press release and this conference call include discussions of unaudited GAAP financial measures as well as unaudited non-GAAP financial measures. Please refer to Li Zhi's uninspired release for reconciliation of unaudited non-GAAP measures to unaudited GAAP measures. I will now turn the call over to our founder and CEO, Mr. Marco Lai. Please go ahead.
Hello, everyone. Thank you for joining us today. I will share our third quarter business overview and future development strategy. Then our CEO, Mr. Zerlong Li, will provide more details on the operation of each business line. Overall, in the third quarter of 2021, Yizhi continues to strive to build a competitive global audio and video ecosystem. In the third quarter, the overall mobile end average number of active users is 58,900,000, and the average total number of paid users is 48,500,000. Our experience with users is the core. The construction of a deepening community ecosystem We strive to promote the growth of the scale of audio and video entertainment business, strengthen the establishment and growth of user relationships, and set up for the growth of business. We are very happy to see that in the third quarter, the average number of monthly and monthly users of audio and video entertainment business has increased by 21% to 9,170,000. In terms of commercialization, we set the target of commercialization of audio and video entertainment business With the effective operation strategy of the team, our income in the third quarter increased by 40% to 5.05 billion yuan. The total total income in the first three quarters of 2021 has exceeded our total income in the whole year of 2020. While revenue growth, our overall net profit rate has also continued to increase to 30% compared to the same period last year,
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