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6/1/2021
Ladies and gentlemen, thank you for standing by and welcome to the Listing FinTech First Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen-only mode. I must advise you that this conference is being recorded today. And I'd like to hand the conference over to your first speaker today, Mr. Tony Hung, Senior Director of Capital Markets. Thank you, and please go ahead, sir.
Thank you, operator. Hello, everyone, and welcome to Lushin's First Quarter 2021 Earnings Conference Call. The company's results were issued earlier today and are posted online. Joining me today on the call are Mr. Jay Hsiao, our Founder Chairman and Chief Executive Officer, Mr. Craig Zhen, our Chief Financial Officer, Mr. Yang Chao, our Vice President, Ms. Beryl Heap, our Senior Financial Director, and other members of our team. For today's agenda, Mr. Hsiao will provide an overview of our recent performance and highlights, Mr. Zinn will discuss our core results, and Mr. Chao will discuss our credit performance. Before we continue, I refer you to our safe harbor statement in the earnings press release, which applies to this call as we will make forward-looking statements. Also, please note that this call includes discussions of certain non-GAAP financial measures. Please refer to our earnings release, which contains a reconciliation of non-GAAP measures to the most directly comparable GAAP measures. Finally, please note that unless otherwise stated, All figures mentioned during this conference call are in Lemming B. I will now turn the call over to our CEO, Mr. Xiao, whom I will translate for.
Hello, everyone. I am very happy to tell you that we have once again achieved a high-speed growth in this quarter. China has become the world's largest consumer market. The new consumer strategy allows us to grasp this growth trend and better acquire more quality customers. In the first quarter, the implementation of this strategy effectively promoted the growth of the number of users and the size of the business. In the first quarter, the number of new users increased by 14 million. In seven consecutive quarters, the number of users increased by more than 10 million, and the number of users increased by zero. As of the end of the quarter, the number of new users reached 13.2 billion, which increased by 56.5%. The number of new users increased by 30.3 million, which increased by 46.5%. In the quarter, the number of new active users increased by 1.8 million, which increased by 88%.
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