Niu Technologies

Ladies and gentlemen, thank you for standing by. Welcome to New Technologies' fourth quarter 2024 earnings release conference call. At this time, all participants are in the listen-only mode. Later, we will conduct a question and answer session. Instructions will be given at that time. Please be advised that today's conference is being recorded. If you have any objections, you may disconnect at this time. I would like now to turn the conference over to Crystal Lee, Investor Relations Manager of New Technologies. Ms. Lee, please go ahead.

Thank you, operator. Hello, everyone. Welcome to today's conference call to discuss new technologies resolved for the fourth quarter and four years 2024. The earnings press release, corporate presentation, and financial spreadsheets have been posted on our investor relations website. This call is being webcast from our company's RFS as well, and a replay of the call will be available soon. Please note, today's discussion will contain forward-looking statements made under the safe harbor provision of the U.S. Private Security Litigation Reform Act of 1995. Forward-looking statements involve risks, uncertainties, assumptions, and other factors. The company's actual results may be materially different from those expressed today. Further information regarding the risks factors included in the company's public feelings with the Security and Exchange Commission. The company does not assume any obligation to update any forward-looking statement except as required by law. Our early press release and this call include discussion of certain non-GAAP financial measures and press release contain a definition of non-GAAP financial measures and reconciliation of GAAP to non-GAAP financial results. On the call with me today are our CEO, Dr. Yan Li, and CFO, Ms. Bian Zhou. Now let me turn the call over to CEO Yan.

Thank you, Crystal. Hello, everyone. Thank you for joining us today. So in the fourth quarter of 2024, we'll achieve a total sales volume of 226,600 units, marking a significant 65% year-over-year growth. Behind this strong performance was 65% year-over-year increase in sales volume in China, reaching 182,000 units, and a 64% year-over-year growth in overseas. with 44,000 units sold. Total revenue for the fourth quarter was RMB 819 million, reflecting a 71% increase compared with same period last year. Those results close out the financial year for 2024 on a strong note. For the full year, we recorded a total sales volume of 924,000 units, representing a 30% year-over-year increase. Total revenue for the year reached RMB 3.29 billion, up 24% from 2023. This rebound in growth underscores the effectiveness of our strategic initiatives. Throughout 2024, we remain focused on expanding our product offerings, strengthening sales channels, and broadening our market reach. Our return on growth trajectory is a testament on all those efforts. As we build on this momentum, we remain committed to refine our strategy to achieve ambitious targets and adapt to evolving market dynamics. So taking a closer look at our performance in China, sales volume reached 182,000 units in this quarter. Our focused product portfolio emphasized our technology innovation, expanded sales channel, and the targeted market initiatives were key drivers for this strong domestic performance. For the entire year of 2024, we remain laser-focused in refining our signature product lineup, emphasizing our core N, M, and U series. while also introduced the new F-Series as a key addition. We expanded our best-seller strategy, further strengthening our leadership in the mid- to high-end segments with robust and competitive product portfolios. Beyond innovation, we took an extra step to prioritize product safety by subjecting our models to rigorous testing standards. New became the first brand in the market to receive a five-star safety certification from China Merchant Vehicle Research Institute. In 2024, we continue to elevate our legacy of N-Series, reinforcing our status as New's most recognized and best-seller product line across multiple market segments. At the premium end, we introduced the NX and NXT series, the most powerful and high-performance two-wheeler New has ever produced. Built on the shared platform, the NX and NXT incorporate our most advanced smart riding technologies, including the dual-channel ABS, a full-color TFT display with screen-measuring navigation, millimeter wavelength radar, and adaptive traction control, setting a new standard for performance and safety. Within this lineup, the NX Hyper stands as a flagship model engineered from racing enthusiasts, featuring a motor with a peak output of 29 kilowatts, a top speed of 135 kilometers per hour, and a state-of-the-art suspension braking system. delivering exceptional rider experience. With the top performance of NX, it's also built with riding safety in mind. The NX is the first electric motorcycle in China to earn a five-star safety certification. Beyond the high-performance NX and NXT series, we also expanded the N-series lineup earlier this year with the launch of N-Play and N-T-Play. Those stylish and compact models quickly gained popularity among young riders for their affordability and trend-driving design. The N-Play electric motorcycle and N-T-Play electric bicycle retain the iconic N-series look while incorporating smart features such as keyless ignition, TCS traction control, and push assist, significantly enhancing riders' convenience and safety. With those additions, The N-Series now stands from lightweight electric bicycles to high-performance motorcycles, making it new the most diverse and best-selling product line. In 2024, the N-Series alone accounted for 39% of our total sales volume in China, a substantial increase from just 5% in 2023, demonstrating a strong market demand and effectiveness of our focused product strategy. Besides N-Series, we also built a success On top of our M models, we have further strengthened our M series by launching an upgraded version of our classic model. In 2024, we introduced the new MT as an evolution of the M series with a fresh and trans-focused upgrade design for the Gen Z users. Returning the classic M series design language, the MT introduced new color options, enhanced the rider comfort and smart features. Its lightweight and compact frame make it ideal for female riders and first-time users. And the last signature series we focused on upgrading is our U Series. We launched two core products during 2024, the U Max and U1E. The U Max is a product designed for young riders who seek a blend of style, comfort, and high performance. With the larger form factor, U Max enhances visual appeal and riding comfort. It boosts the impressive 160-kilometer range and boosts driving modes for rapid acceleration. The UYE is our first female-focused scooter, which upgraded with new color schemes, ergonomic improvement in handle and seat positions, and easy-to-use smart functionalities, and also option to include a baby seat among its accessories. Now, besides the NMU series, in 2024, we further expand our core lineup with the launch of FX motorcycles, which has quickly become a recognizable and stylish alternative alongside our classic Halo Life NMU series. The FX series embodies a sporty design featuring eagle-eyed headlights and intricate design details, adding sophistication and bold presence to its line art. The FX Pro version leading in performance equipped with 45mAh batteries, a 1500W motor, a top speed of 55km per hour, and an impressive range of 130km. The FX series is also debuted as part of a co-branding initiative with Game for Peace, one of China's top mobile gaming with 70 million MAUs. This collaboration introduced a limited edition model inspired by the gaming providing fans and writers with unique blind of style performance and the cultural relevance. The co-branded FX series strengthens the news position in pop culture, expanding brand awareness and engagement among younger writers. Now, by focusing in our core series and the strategic launch product tailored to specific customers' needs, we have reinforced our leadership in urban mobility. The market-strong receptionist models underscore effectiveness of our focused product strategy driving both volume growth and brand recognition. In 2024, our core product series, the NM-UNF accounted for 87% of our total sales volume in China. Now looking forward in 2025, we remain committed in our focused product strategy, enhance our core new product series while ensuring a broader market coverage to meet the diverse needs of riders. We have exciting new product in pipeline, incorporating innovations and key upgrades to adapt the evolving market dynamics and specific user demands. Now, alongside with our product strategy, our commitment to develop cutting edge technology is also reflected in the significant investment and progress we have made. In 2024, we're focused on enhancing the writing technology, including key features such as dual channel ABS, screen measure navigation, millimeter wave radar, full-color TFT display with magic wheel, all of which has been well received by our users. In 2025, we are further advancing rider intelligence with focus on three core pillars, the seamless riding experience, the AR smart control and assistance, and the smart ecosystems. Those innovations will redefine the riding experience, bringing new level intelligence, safety, and connectivity to our scooters. To create a more seamless and intuitive interaction between riders and scooters, we plan to smart hardware advancement that prioritizes personalization, convenience, and intelligence, such as building high-definition touch screens with integrated operating systems. Our AR-driven riding assistance enhances responsiveness and adaptability, such as voice and gesture-based control. And last but not least, our smart ecosystem broadens the functionality of our new product through partnerships with third-party ecosystems. Alongside our product technology advancement, we have made significant strides in expanding our sales channels, ensuring our products reach a broader consumer base. With a strong focus on penetrating the previously underrepresented market in China, we have strategically expanded our retail footprint. In 2024, we successfully opened approximately 900 new stores, leveraging the momentum from our new product launches and refreshed brand positioning. Among those 900 stores, around 50% of them opened in the Tier 3 CDs, representing our effort in expanding the lower-tier CDs. Now, with the regain channel momentum, in 2025, we plan to open another 1,000 to 1,500 stores, further strengthening our market presence. As our sales channel expansion accelerates, we expect to see a direct impact on sales volume growth in the coming quarters. Now in 2024, we focused our marketing effort on targeting premium consumers and Gen Z riders, further solidifying news brand presence through a key product launches, strategic IP collaboration, and extensive social media outreach. Though the initiative has strengthened brand recognition, in August we received an official certification from an authorized market research institute recognizing you as the leading global brand in premium smart electric two-wheelers. To mark the launch of NX Hyper, we debuted it with a series of high-profile ride tests, including the China's first track standard test drive event for electric two-wheelers. Held in Beijing, this event attracted over 100 media professionals, industry experts, and influencers, providing an unparalleled first-time experience of NX Hyper's exceptional performance. By setting a new performance benchmark within the electric motorcycle segment, NX Hyper has reinforced its premium brand positioning. To broaden our brand influence and deepen our connection with Gen Z consumers, We leverage high-impact IP collaborations, including esports partnerships, active participation in animation exhibitions, and a series of offline campus events across 130-plus universities. One of our most significant collaborations was with Game of Peace, a top mobile game with 70 million MAUs. Through this partnership, Mew introduced two co-branded scooters featuring a game-inspired theme, and a limited edition design seamlessly blended the digital entertainment with the real-world writing experience. In 2024, we'll also implement a matrix marketing approach to enhance the brand communication and digital engagement. Our strategy integrates news-owned original brand content across the four official brand accounts, the original customized content with 40-plus localized accounts, and the store-level self-operated content across 3,000-plus store accounts creating a scalable and highly effective social media matrix. This multi-tiered strategy has generated over 20 billion views, marking a 5x increase compared to our 2023 effort. Now turning into the overseas market, the overseas market witnessed a substantial 64% growth in sales volume in Q4 and reaching a 52% volume growth in the full year of 2024. This year's news overseas segment demonstrated strong growth, driven by strategic market expansion and operational optimization. We continue to develop our two core product lines, electric two-wheelers and micro-mobilities, while strengthening our foundation in product innovation, operations, and brand positioning. In the electric two-wheeler segment, we leverage our cutting-edge technology and unique design products, adapting them to local market needs. A key focus in 2024 was establishing direct distribution operation in our core markets, such as Germany, Italy, France, and the United States. We laid the foundation for direct distribution by setting up local entities, hiring team, onboarding partners, and developing a localized sales network. With the infrastructure in place, we expand our sales network to over 120 active dealers by year end, and the plan to double this number by first half of 2025. Our electric two-wheeler product line-up in 2024 also spent daily commuting electric mopeds to high-speed and high-performance electric motorcycles. In Q4 2024, we showcased our key electric motorcycles at ECMA in Milan, Italy, reinforced our presence in the premium electric motorcycle space. As part of the product expansion strategy, we launched the NX series, the international version of NX premium motorcycle, and the F-Series, the global adaptation of our F-Series. Both product lines were well received in the key market, generating industry attention and strong pre-orders. We also upgraded our off-road motorcycle XQi3 with the OTA upgrade, a boost power to 10.6 kilowatts, improved acceleration, and reached a top speed of 80 kilometers per hour. Our XQi3 has also received the Prestige IF Design Awards 2025, making another legendary new product. Now for the micro mobility market in 2024, we prioritize expanding retail channels in key markets, strengthening our sales network and market presence. The expansion drew a significant volume growth. Our retail footprint now includes 800-plus stores in Best Buy, 160 stores in Walmart, and 1,000 stores in Kohl's, and 200 stores in Media Mart in Germany, and full coverage in Expert. We ensure wide accessibility with greater brand visibility across major global retail chains. However, on the micromobility market, we faced a significant headwind in 2024 due to the US tariff increase on the China export, which rose from 0% to 25% last year on the key micromobility product. The sudden cost surge eroded margins, leading to a negative growth margin on our product shipped from China to the US for the large part of the year in 2024. To mitigate those challenges, we initiated setting up production of US version of kick scooters and micro mobility product in Southeast Asia, starting the second half of Q4, second half of 2024. Now in January 2025, we successfully shipped our first South Asia local manufacturing units to United States, marking a crucial step towards supply chain optimization. Now looking forward, we remain highly optimistic about the China market and overseas market. Now for the China market, building on the strong foundation established in 2024, on the product side over the past year, we refocused our product portfolio around our core MMU and F-Series, reinforcing our leadership in key market segments. Our smart technology advancement has also shown early signs of success with strong traction from customers and a clear roadmap for further innovations in 2025. We're also standardizing our key product platforms, which will improve the R&D process and also reduce the BOM cost. This will help us to improve the growth margin in the China market, which already reflected the early success in Q1 2025. technology advancement and standardized platform has also prepared us well to roll out two new series for 2025 in china one to address the new electric bicycle standard in china and the one to address the premium motorcycles on the sales channel in china we have also regained the channel momentum as we added around 900 stores in 2024 for the first time in the last three years We're in the process of rolling out the new VI upgrade for our retail stores, which will be implemented for the 1,000 and 1,500 new stores targeted this year. Now, lastly, with the new product rollout of the China expansion, we also plan to increase our branding and marketing effort significantly in 2025 in China, targeting a broader range of consumer segments, both online and offline. We plan to ride this momentum, gaining a key social media platform in 2024 and triple our online exposures in 2025. We have observed early signs in fast growth in Q1 this year, with our retail sales year-to-date increased by 50% plus. We plan to continue to ride this growth momentum for the rest of the year. Now, for the overseas market in 2025, we expect our strategic effort to drive tangible growth across key markets. The electric two-wheeler segment is poised for a strong rebound, with our initial operation setup completed and a well-established local sales network now in place. All the key products are already built in ECMA 2024 and receive well-response from dealers and consumers. The upgraded XQi3 will also provide additional growth catalysts for the uproar motorcycle market. The 120 existing dealers and additional 100-plus new dealers will help to drive the retail growth. For the micro-mobility market, we have reached a solid retail coverage in the key countries by the end of 2024. This will provide a solid foundation for the baseline growth for 2025. In addition, we expect to enter new retailers in the key markets, such as Italy, France, and the United States. While the key school market has faced short-term challenges due to the increased tariffs, Our supply chain adjustments are now fully implemented, positioning us to restore profitability and drive sustainable growth in the coming quarters. Now, with those initiatives in place, we expect to reach 1.3 million to 1.6 million unit sales for the year of 2025. With that, let me turn the call to Fionn.