OptimizeRx Corporation

William Vivo. He is joined by Company Chief Financial Officer, Ed Selmack, President and Chief Strategy Officer, Miriam Paramore, Chief Commercial Officer, Stephen Silvestro, Executive Vice President of Finance and Accounting, Doug Baker, General Counsel and Chief Compliance Officer, Marian Odense-Ford, and Senior Vice President of Corporate Finance, Andrew DeSilva. Before we conclude the earnings call, I'll provide some important cautions regarding the forward-looking statements made by management during today's call. I would like to remind everyone that today's call is being recorded and will be made available for replay via webcast only. Instructions are included in today's press release and in the investor section of the company website. Now, I'd like to turn the call over to OptimizeRx CEO, William Vivo. Sir, please go ahead.

Thank you, Operator. Hello, everyone, and thank you for joining us today. As you've already witnessed from our performance, it's been an incredibly exciting year for our team. That includes all members of our company, clients, and all of you who are invested in this rewarding journey we're on to continue improving patient care and adherence through technology. I'd like to begin today's call highlighting OptimizeRx's most valuable assets, our people, the team, We've continued to invest in our people, adding to our ranks some of the best in the industry to continue driving strategic scalability and sustainable growth. As you know from our recent announcement, Ed Stelmach recently joined us as our new CFO and COO. Ed comes to us with extensive financial and operational experience at multiple public pharmaceutical companies, implementing strategic initiatives, helping to grow business lines and specialty medications, which is OptimizeRx's core focus. We're also very happy that Doug Baker remains on with us as Executive Vice President of Finance and Account. This transition is a testament to Doug's steady guidance through our first phase of significant growth, which has positioned us with a strong foundation to build atop our accelerating momentum. Along those lines, we've recently welcomed Andy De Silva as Senior Vice President of Corporate Finance. Andy has over a decade of equity research and capital markets experience and a solid track record as a top industry analyst. He is focused on supporting our strategic growth and capital markets initiatives. The continuity of our personnel is one of the most important elements in managing the acceleration, growth, and industry adoption of our business while playing a pivotal role in the fulfillment of our mission, which is to create a more informed, and empowered healthcare community by developing new technology solutions that help people start and stay on life-impacting therapies. And it is this convergence between team, technology, and point of care which is the driver of Optimizarets' success and revenue growth. Revenue this quarter grew 53%. the additional members of the team that we have brought on in recent quarters, we are positioning ourselves for a second strong phase of growth. To date, we remain disciplined with regards to our operating strategy and continue to focus on closing the deals at hand through the remainder of the year. With 182 live brands on our platform, up from 140 in Q2, we continue to contribute to our customers' performance with an updated average ROI of 13 to 1. As we've mentioned before, this is measured by a third party. That's $13 our clients make back for every dollar they spend on the OptimizeRx platform. We've also continued to enhance our technology and expand our network, particularly in core growth specialties, and recently signed a new partner that materially expanded our oncology and hematology reach to the majority of the U.S. specialists. We can say without question that 2020 and 2021 have been pivotal periods that have accelerated our technology's enhancement and the platform's adoption, which has been driven through the creation of innovative best-in-class technology solutions for life sciences at the point of care. And despite tracking ahead of internal expectations, we're still in the very early innings of the industry's digital transformation and their increased adoption of innovative technologies that improve patient outcomes and provide strong ROIs. According to the e-marketer and Fierce Pharma, healthcare and pharma's digital ad spend alone was $9.5 billion in 2020. This really speaks to just how much white space there is in the industry for us, and it is a creed that we've made the strategic decision to opportunistically expand our team with numerous high quality professionals across the entire organization. We believe the ability to attract individuals of this caliber in a very tight labor environment is a testament to the magnitude of our market opportunity, as well as our positioning within the industry. Since I joined the company, I can honestly say I've never been more confident in our ability to capitalize on our mission statement and market opportunities. When taken together, we've recently increased our focus on building OptimizeRx's infrastructure for well beyond the next 12 months. While 2022 is already shaping up to be another record year, many of the new additions to our team have been put in place to position us for growth in 2023 and even more so in 2024 and beyond. as we're seeing a rapid paradigm shift in where spending is being allocated that provides our company with significant long-term growth opportunity. When I think back to when we re-founded OptimizeRx in 2016, we decided to build upon the success of our financial messaging solution to unlock the intrinsic and undervalued worth of our unique network of electronic health record partners. With that as a strong foundation, we have evolved what was once one product into a sophisticated multi-channel technology platform connecting our clients to the majority of the U.S. healthcare providers and millions of patients. Our newer mission became clear to leverage the power and unparalleled connectivity and reach of our growing network to connect physicians and patients with the tools and resources that empower them to manage care and ultimately their health. The results we continue delivering attest to how invaluable the connectivity of our proprietary network has proven to be to our clients. While we've given extraordinary growth since our refounding, another point of reference that I'm extremely proud of is how quickly we were able to successfully diversify our top line as financial messaging went from nearly all our revenue to approximately 25% as of the last quarter, despite showing consistent growth. Beyond successfully unifying a fragmented universe of EHRs, we have also expanded the reach of our network to various other digital touchpoints along the care journey. As shifts in technology and digital adoption continue transforming the healthcare industry, our technology platform can seamlessly adapt to the rapidly evolving care journey. In thinking about how OptimizeRx came to be, three major underlying healthcare trends have fueled our strategy. product and solution development, and also our evolution as a company. They are, one, virtualization of both patient and pharma sales rep engagement, two, the personalization of patient care in order to improve patient outcomes, and three, the segmentation of data to enable better patient identification while helping to expedite therapy initiation. Our technology platform has proven to be in synchrony with each of these shifts, and yet we continue pushing the limits, etching out a new frontier of how technology can be leveraged to bridge time gaps in connectivity and information to achieve better patient outcomes. Over the past year, we've made major strides helping our clients achieve great success in data segmentation through our real-world evidence solution. What sets us apart is our innovative approach. We're applying predictive analytics to critical data in real time. allowing us to design custom algorithms that enable our clients to proactively support physicians as they work to identify patients who qualify for their therapy and navigate patient access complexities. That, in turn, translates to getting patients started on therapy sooner and increasing their chances of positive outcomes while also contributing to life sciences commercial success. While still very early, we keep beating the drum of our RWE solution because it has all the characteristics of becoming a game changer for the entire healthcare continuum and, of course, for the company and our shareholders. Our solutions, individually and as a whole, have been purpose-built to solve complex connectivity and communication challenges for our clients. And we firmly believe that RWE will be critical to the success of many brands across many indications, particularly specialty medications. For example, it's worth calling attention to oncology, which is the fastest growing therapy with a projected $153 billion in sales by fiscal 2026. Our pipeline is now comprised of about 20% oncology. But beyond oncology, there are many indications across specialty therapies that require complex decision-making processes that support to identify eligible patients, select the appropriate course of therapy, and ultimately empower people to obtain and stay on therapy. This means physicians are looking for much more as they can as quickly as they can get it during critical and time-sensitive points in the care journey in order to provide patients with the best treatment plans. This is a big responsibility, which is why we spend so much time listening and collaborating with our customers. keeping up to date on research and trends among patients and providers in order not only to meet but stay ahead of the curve of the future needs of our clients. That is why and how we are continuously evolving our technology and product mix to enable engagement among our stakeholders at critical junctures throughout the patient care journey. The strategic integration of our care-focused technology across the points of care is is what allows us to generate sustained repeat revenue from brands that we service. So as you can tell from our oncology example, growing our revenue has been in lockstep with listening to our clients' needs to support their commercial brand strategies. Our personalized approach is what has allowed us to remain sticky, embedded, strategic partners to our pharma clients. Although we're still very early stage, In our corporate journey, it's important for us to continue to take stock of the transformation that OptimizerX has experienced these last few years, especially as we gain critical mass and continue to expand beyond our origins. We also have a strong war chest and are able to act nimbly to capitalize on opportunistic and creative strategic initiatives that complement our platform and growth strategy. Our corporate profile is certainly evolving, as is our commercial team strategy, and this is something that we will continue to ramp up over time. In the near term, the corporate planning process for 2022 has begun, and we look forward to continued growth and innovation across solutions, partnerships, and strategies. As Ed will delve into the quarter, I want to remind everyone on the call that we remain cash flow positive from operations for the first nine months of fiscal 2021. Customer traction continues to be strong, and our clients are seeing an average ROI of 13 to 1, with some clients experiencing much higher. With that, I'd like to turn the call over to our CFO, Ed Selma, who will walk us through the financial details for Q3. Ed?

Thanks, Will, and good afternoon, everyone. As with all of our calls, a press release was issued with results of our third quarter ended September 30, 2021. Copies are available for viewing and may be downloaded from the investor relations section of our website. We also filed our 10Q today. Turning to our financial results for the third quarter period ended September 30th, 2021. Our reported revenue for the period was 16.1 million, an increase of 53% over the 10.5 billion from the same period in 2020. The increased revenue resulted from growth in sales across all of our solutions. Gross margin for the quarters likely decreased from 57% in the year-ago period to 56% in the current period. This is the result of solution mix. In general, there has been an increase in the percentage of activity going through our higher cost channels compared to a year ago. This was offset by the launch of our RWE solution. Our RWE solution includes a much higher percentage of program design, which carries a higher margin than the delivery of actual messages. We expect our gross margin to remain relatively constant for the balance of the year. Operating expenses increased to approximately $9 million in the third quarter of fiscal year 2021, as compared to approximately $6.2 million in the same year-ago period. The increase in operating expenses related to salaries, wages, and benefits, and other human resource-related costs is due to the expansion of our team to support future growth. By the end of September, we have hired 32 new people this year, largely in areas focused on increasing revenue. This increase is partly offset by the decrease in contractors and consultants, as we have brought functions in-house that were previously outsourced. As we have demonstrated over the last five years, we are very good at knowing when to spend on people who will drive growth, support the service our clients and partners require, and be in the market with innovative solutions to solve significant problems. We delivered net income of $40,000 in the third quarter of fiscal 2021, as compared to a net loss of approximately $300,000 during the same period in 2020. For further details, you can refer to the MD&A section of our published tent here. Overall, the net income for third quarter of 2021 and decreased loss for the nine-month period resulted in the increased margin generated by our higher revenues, partially offset by the increased operating expenses. On a non-GAAP basis, net income for the third quarter of 2021 was approximately $1.6 million, or $0.09 per basic and fully diluted share, as compared to non-GAAP net income of approximately $1.1 million, or $0.07 per basic and fully diluted share, in the same year-ago period. Now, turning to our balance sheet. Cash and cash equivalents totaled $85 million as of September 30, 2021. as compared to 83.9 million as of June 30th, 2021. We do not anticipate the need to raise additional capital in the short or long term for operating purposes or to fund our organic growth plans. We're focused on growing our revenue and partner network. However, as a company in the market that is active with merger and acquisition activity, we may have opportunities such as for acquisitions or strategic partner relationships which may require additional capital. We will assess those opportunities as they arise with a view of maximizing shareholder value. This wraps up the discussion of our financial results, and now I'd like to turn the call back over to Will. Will?

Thanks, Ed. I just want to say that it's an honor and a huge responsibility for our team at OptimizeRx to play such a critical role in connecting healthcare stakeholders by leveraging technology in innovative ways. We believe that our technology platform and solutions are not just significant for our clients' ROI, but meaningful to stakeholders affected by our platform on an everyday basis, including providers and patients. We are committed to remaining true partners to our clients continuing to evolve and mature our solutions to drive commercial performance over the medium and long term in line with the major digitization paradigm shift across healthcare. We're also fortunate that our business continues to operate outside current macro headwinds that are impacting the labor market and the supply chains in many industries, which positions us to maintain a strong growth trajectory in Q4 21 and into 2022. With that, we'd like to open the call to your questions. Operator?

Thank you. If you wish to ask a question, please press star 1 on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star 2. If you're on a speakerphone, please pick up the handset to ask your question. Your first question comes from Ryan Daniels with William Blair. Please go ahead.

Yeah, good evening. This is Jared Hoffman for Orion. Thanks for taking the questions, and congrats on another good growth quarter. Just wanted to ask one, you know, just around any updates you can share on the size of the pipeline at this point. You know, curious if there's any color you can share, either on the number of enterprise deals in the pipe, you know, anything around ACV or the sort of close or win rate in the quarter. Thanks.

Hey, Jared. Thanks. Thanks for calling in. Yeah, obviously still early in Q4 in the RFP process, but let me hand it over to Steve Sylvester, our Chief Commercial Officer, who emcees that entire effort. Steve?

Thanks, Will. Hey, Jared, how are you? Thanks for the question. So the pipelines had continued growth. As you know, we share a pipeline that's a rolling 18-month pipeline, but we did see growth from 140 to 218, which was very encouraging through the period. in spite of the execution. So we continue to execute well and the pipeline continues to grow. Close rate we've seen is consistent between that 35 and 50 that we've been seeing throughout the year and parts of last year. And then on the enterprise side, obviously, you know, we announced we closed an additional 11 deals. So it continues to be a focus of both the commercial team as well as the product team. And you heard Will say earlier a really healthy 13 to 1 ROI. that is being driven by the increase in enterprise engagements where we've got multiple solutions on the platform helping provide better outcomes on the patient side and ultimately better results for our clients.

Got it. Yeah, thanks for that. And maybe can you just clarify, I think I heard you, did you say the pipeline is at 218 now and it's up from 140? Did I hear that right?

That's correct.

Okay. Yeah, we, Jared, it was about 100, Jared, it was 140 million as of last year this time. So, it's up to 280, about 50% increase year-over-year.

Perfect. No, that makes sense. That, yeah, thanks for that caller. And then if I may, I just want to sneak in another follow-up here. And Will, I think you touched a couple times in the prepared remarks about some of the hiring that you guys have done on the operational front. So just two quick ones on that theme. First, I would appreciate any commentary you can share just about your own internal efforts sort of around culture to help make OPRX an attractive place to bring in talent. Obviously, we're hearing from a lot of companies in this space about challenges with hiring, and some companies are having issues filling positions and things like that. So we just would love to hear any sort of effort that you guys have done internally to help bring in that talent And then secondly, related to that point, you know, should we expect to see a little bit of an uptick still in Q4 from an OpEx standpoint? Are there still more hires to go? Just trying to get a sense of how to think about sort of a good run rate, you know, when we think about 2022 at this point.

Yeah, Jared, so culture, it's an art, not a science, right? And we've really been focused on it since we refounded this company six years ago. And it's based on a couple principles. One, everyone's an owner, and so if you want to be here, it's going to take a ton of work. Early days, you get to work harder and be paid less, and if it works, it'll work out. Boy, has it worked out for a lot of us. So I think what you find is that we attract people from other people's networks because everyone here is an owner in the business. And I think that makes a material difference. Okay, so that's sort of a foundational issue that we started early and we've been consistent with that. The second is, you know, in our industry, we're the fastest growing company. So that will attract people who are competitive and, you know, like to be where people are winning. And so you put a network with that combination. And then, you know, we've really, I'm not a micromanager in any way. We've brought on leaders who could, I mean, many of them could just take my job if they needed to, if the company needed to. And as a result, they hire leaders. Leaders always hire leaders. And so we've got a real leader culture going on here. And as we talked about in this market where, you know, there are a lot of options. There are hundreds of new public companies that are trying to become companies, grabbing people. We have not had an issue. As a matter of fact, we've had to be selective, and I think that will show a really big impact in the out years. Relative to Q4, I think you've seen our new state. It's remarkable, but obviously I've spoken to a lot of investors over the last six months. Almost all of them have said, If you're so early and the opportunity is so big, don't hold back on people, particularly on the commercial side. So we will continue to do that. Obviously, as you actually execute against that, you've got to make sure you're servicing it. The good news is we still have a technology platform that's highly leverageable. We're just making sure as we get into this second wave of growth that we referenced, we've got the right team in place and We really feel like we do. So Q4 is mostly focused on getting the year closed and prepping for another great year.

Got it. Thanks, Will. Appreciate all the color, and I'll hop back in the queue.

Thanks, Jared.

Your next question comes from Sean Dodge with RBC Capital Markets.

Thanks. Good afternoon, and congratulations on another great quarter. Maybe to start, Steve, the new enterprise deals you referenced, you said closed 11 more of those during the quarter. Can you share what the annual contract value is of just those 11? You had, I think, 57 million of those signed coming into the quarter. Where do you stand now?

Hey, Sean, thanks for the question. Glad to report the ACV has gone up from 1.1 previously reported to 1.3 as an average ACV on these agreements. So we're starting to, you know, we're continuing to trend in the right direction on the enterprise deals.

Okay. And then I guess as we look ahead to the fourth quarter, is there anything you can give us around the visibility you have right now when it comes to the buy-ups? I know last year it seems like it was a little bit of an unusual year when it came to that type of activity. Yeah. Do you have good visibility on that yet? Is there anything you're seeing that would point to this being another unusual year? Maybe you could just give us some sense of how you see that kind of unfolding as we kind of enter December here.

Yeah, happy to cover it. It's still early on the buy-ups. I think usually, you know, the buy-ups for the business typically will start mid-November and happen, at least discussions will start mid-November, and they typically happen in December. we're starting to get some early indicators that we will have buy-ups, but still too early to get a read on what the buy-ups will look like for the full year.

Okay, great. And then maybe just a quick last one here. You said gross margins probably pretty range around pretty flat over the remainder of the year. If we go back to the real-world evidence capabilities, can you give us a sense of the incremental margins on that when those are built into a solution? I imagine the only cost you've got there is what you're paying for the third-party data, so it seems like margins on those can be pretty high. I guess margins flat for the rest of the year, but as we start to enter 22, does the inclusion of more real-world evidence, does that help kind of give you another lever on gross margins?

Yeah, Sean. So, you know, the RWD solution still entails the delivery of a message, right? And we have a solid rev share with our partners on that. Any kind of architectural work does not. And, again, we're early days on that. I believe over time it will have a, you know, anywhere from a 1% to 2% improvement on an annual basis. It could be higher, but remember this is – This is using the network to deliver a message. We're just doing it using AI. So it still has a rough share. Just some of the setup revenue is higher margin revenue for us.

Okay. That's very helpful. Thanks, and congratulations again.

Thanks, Sean.

Your next question comes from Eric Martinuzzi with Lake Street.

Hey, congrats on the revenue. If I had one thing to pick at in Q3, though, it would be on the expense side. And I know you guys don't give guidance, but I misfired by about a million bucks. Can you give me either, Ed or Will, the headcount exiting June and then the headcount exiting September?

Hey, Eric. Yeah, so I'm going to pass that one over to Andy. He's been covering that for us.

Yeah, so we saw OPEX increase roughly 17.3% or $1.3 million sequential. And that's really driven again by increased hiring that took place during the year. So on a net basis, we added 16 new employees from the start of the second quarter until the end of the third quarter. And that accounted for, when taking into account stock-based comp, roughly 62% of the overall increase in OpEx. The other parts of the SG&A that increased were really tied to T&E. We opened up for travel, and also part of that was tied to increased office-related expenses as we brought in new hires. So if you're looking at how we think about the fourth quarter, excluding stock-based compensation, I would figure that you're looking somewhere between $700,000 to $1 million in increased OPEX, and that's really going to be the fully baked-in impact of new hires during the third quarter, and then some of the additional hires that we made in the fourth quarter, which includes Ed.

Okay, and then the... You said start of second to end of third. What was our head count, either end of September or end of October? What's the latest head count?

It was probably, yeah, it was like 86 to 93 or something like that, yeah.

Yeah.

Yeah, Eric, I think, you know, a good data point to think about as you're thinking about that increase is, our revenue per head is, you know, it's up there with the top 20 technology companies. So, um, we, we really looked at it. Obviously we're hiring for growth, not for maintenance. So, uh, we, we opportunistically took advantage of the market, our position in the market, the culture we have, and we're able to bring on just some spectacular people. So really excited about that. And, um, I feel like the, uh, the investors will too as we continue to build in the out years.

Okay. I'm going to run with 93 since I undershot last time. I'll try and be a little more conservative this time. So that was backward looking. I wanted to focus on Q4. I know one of the prior callers had some questions regarding buy-ups for Q4. I was going to come at it a little bit differently. You know, a year ago, we saw about nearly $6 million step up between Q3 revenue and Q4 revenue. You know, year-to-date, your growth has been terrific. You're running at 52% year-on-year, but obviously the comps get a little bit tougher here with Q4. So just directionally, from a $16 million base in Q3, you're – Looking at a 21 million consensus number for Q4, is that in the ballpark with what we would expect given what happened last year and given the demand now?

You know, like Steve said, it's a little early to predict buy-ups, but I'd say just based on our core business, we feel really good about the business where it is and where it will deliver. You know, the Last year was just strange, right? No one knew the year was going to hit us the way it did in terms of our clients. This year going in, they planned for it, although no one planned for it to be as disruptive this late year. So, you know, if I put all that together, I'm going to say there's probably excess budget out there, but too early to call it, Eric, but we feel good with just the core business by itself.

Okay. And then lastly, and maybe this is for Steve, but I'm curious, you know, I don't have a great track record of understanding sort of the sales cycle around real-world evidence versus an affordability sales cycle. Does it come out in an RFP form factor? You know, the difference between a financial messaging sales cycle and a real-world evidence sales cycle, is there a lot to talk about there, or is it kind of... Pretty similar.

Hey, Eric. Good to hear your voice. Thanks, Will. It's a little bit of a faster sales cycle, Eric. It's not dependent on RFP, but it is a little bit longer of an execution cycle because of the modeling that takes place at the initial, you know, at the onset of the program launch. So the speed to revenue is roughly the same, even though the sales cycle is a little bit shorter. because you do have to architect the solution before implementing it.

Okay. And then the manpower ads that we've talked about here in Q3, are you guys, is that manpower expense for an RWE, is that part of a cost of revenue? Is that on the OPEX side? Is that part of the OPEX ramp?

Yeah, that would be part of the OPEX. Do you want me to take that? Yeah, go ahead.

Yeah, the majority of that will be in SG&A.

Gotcha. Okay. Thanks for taking my questions, and good luck in Q4.

Thanks, Eric.

Once again, if you wish to ask a question, please press star 1 on your telephone and wait for your name to be announced. Your next question comes from Mark Weisenberg with B Reilly Securities.

Thank you. Good afternoon. As the data landscape continues to evolve, I'm wondering if you could talk about the company's ability to incorporate both structured and unstructured data and how you link the multiple data sets to provide insight for your stakeholders.

Yeah. Hey, Mark. Good to hear you. It's interesting. When we first started realizing the value of this platform, we really didn't Drive a lot of the decisions with data, right? It was the ability to connect it addressed a huge challenge for our clients and we had a great network of partners, but as we've grown and invested in the business and organized all the transactions we facilitated over the years and then obviously brought in great people and it all comes down to great people and with different perspectives within the health world, it was clear that we could use data on lots of fronts. One, to build business cases for our clients. Two, to measure return on investment for the clients. And then as we really got sophisticated, and I'm going to hand it over to Steve because he's been the architect with a few other people on this, is we could actually see a way of using data to enable a real-time assessment action at point of care, which has never been able to be done, and very powerful. And I'm going to ask Steve also just to answer your question a little bit, you know, continue what I'm saying, but also give a specific example in oncology, which I think will be meaningful to the group.

Hey, Mark. Thanks, Will. Yeah, I think it's an excellent question, Mark, and super astute. I think what we're trying to do now is leverage the interoperability that we've created between these disparate data ecosystems to be able to help physicians identify earlier on patients that would qualify for a therapy, and then obviously we have the tools already in place to help onboard those patients with affordability and adherence and all the other stuff that we've traditionally done in the oncology arena specifically. We've got a program running for triple negative breast cancer that is an ill-defined indication. So there's no code inside of most of these systems that would identify a patient as a triple negative breast cancer patient. And so we've worked with a manufacturing partner to be able to create a criteria and algorithms to be able to search the ecosystem of patients to help find those patients. and then notify the physician that they've got a potential patient that would qualify for those therapies. The algorithms and the rigor that they have in the platform allows us to essentially surf that network or ecosystem of data at an individual patient level, which is unique, and then take an action immediately with the physician to aid the physician in helping the patient. And I think that's what we're most excited about. In the case of this specific therapy, it's a six to 12 month improvement in the patient's overall survival, which is a massively meaningful achievement in the life of a cancer patient. So it's something we're really passionate about, very proud of. Definitely more to come, Mark, but early days look really exciting.

Very helpful, thank you. Two more from me. What percent of the brands that you're currently working with do you think are ideal for your real-world offering? And then within the pipeline, can you provide any insight into what percentage are looking to leverage the real-world evidence? And how can you proactively expand that universe?

Yeah, so... It's a good question. Obviously, we've got a lot of brands we've looked at. We obviously segment them before we even go after them. So first off, all our brands are highly relevant, all have significant marketing budgets and meet real needs of patients. Secondly, it's really critical that there's a clear... ability to find an additional prescriber or, as Steve just described, bring a patient to the surface of that position. And, you know, I would normally not say all our brands, but given the pandemic and the amount of disruption that has happened with just the connectivity between the manufacturers and HCPs and patients, There really isn't a brand that doesn't need help finding and highlighting these things. Doctors are busy. They're on their computers. They're dislocated. People are wearing masks. It's chaotic. So I really think we've got the ability to bring it in. Now, at scope and scale, they're all relative. Some are not complex and some are very complex. But Steve, you want to add anything to that? It feels like there is a role a little bit for RWE and everything, but they're obviously different levels.

Yeah, well, I think that's exactly right. Mark, I think as you think about the curation of our pipeline and some of the stuff we've already said sort of openly around the 20% of it being oncology and a good portion of it moving towards specialty, Ultimately, what that means is that there are higher degrees of complexity in both identifying the patient as well as onboarding them, getting them on the right therapy, and then driving adherence to make sure that you get a proper outcome. And so all of those complexities lend themselves to a real-world evidence inculcation in the program. And so I think, as Will said, we wouldn't say it's every single program. But the vast majority of the programs that we're looking at, and as we continue on focusing more on specialty and oncology, I think you'll continue to see that RWE follow suit because it's necessary to drive the ROI that the clients will be looking for. And more importantly, it's necessary to be able to help find the correct patients, which is the biggest challenge, right? It's the clocking of it. especially in oncology where every minute counts to help the patient.

Sure, very helpful caller. And then just the final one, as we're moving through the Delta surge, I'm wondering if your discussions with customers and their allocation of resources between digital and more legacy channels has changed at all. And then along those lines, Ed, before coming to OptimizeRx, you were on the other side of the table at a life sciences company. So I'm wondering how your perception of the company's changed now that you're able to see behind the curtain. Thank you.

Yeah, actually, I'm going to pass that whole set of questions over to Ed. I think he has a really fresh perspective. I can't speak to Otsuka, but I think in the market he can. And then, yeah, let him speak for himself. Ed, it's all yours.

Yeah, thank you. Thank you. Hi, Mark. How are you? Yeah, I would say, generally speaking... Over the last two years, there's been quite a shift in how pharma actually engages in the commercial space as well as R&D and enterprise level. The first thing, digital is no longer just an innovation play. It's really a new way of doing business. And from my perspective, I think that's kind of going to be here to stay for the long term. Secondly, pharma typically carves out a strong core capability for itself where it can really win. Technology, historically, has not been that area. So in my view, as we move forward with the digital adoption and acceleration of that adoption, I think pharma is going to partner up with those who are more capable of providing that kind of service and that kind of technological insight to drive their operating model forward. And third, I would say scale is going to matter. As time goes by, pharma, as you can imagine, doesn't have the ability to buy technology and digital capabilities in small bits and pieces. It's going to want to go to a one-stop shop where it can buy a lot of capabilities without having to spread itself thin. So those companies that can scale in this space are going to be long-term winners, I think, in this new way of doing business. And as far as my perception is concerned, I would say all of my expectations have so far been met or exceeded. I think it's a really innovative company with a very interesting competitive position that is going to be quite attractive for pharma as this new operating model emerges.

Hopefully that answers your question. Thank you for that. It does. Thank you. You're out on a good quarter. Thanks, Mark. Thanks, Ted.

We are showing no further questions at this time. I will now hand back for closing remarks.

Well, thank you, everyone, and we look forward to seeing you in our next earnings call. I'll be talking to many of you through the investor conferences inside of Q4. Stay tuned, and we appreciate your time and belief in us as a team. Take care.

That does conclude our conference for today. Thank you for participating. You may now disconnect.