Kidpik Corp.

Q3 2021 Earnings Conference Call

12/21/2021

spk03: Ladies and gentlemen, thank you for standing by and welcome to Kid Pick Corporation's third quarter 2021 earnings conference call. Today's call will be conducted by the company's chief executive officer, Ezra Dabar, and its chief financial officer, Adir Kasav. Before I turn the call over to Mr. Ezra Dabar, I'd like to read you the company's abbreviated safe harbor statement. I'd like to remind you that statements made in this conference call concerning future revenues, results from operations, financial position, markets, economic conditions, product releases, partnerships, and any other statements that may be construed as a prediction of future performance or events are forward-looking statements, which may involve known and unknown risks and uncertainties and other factors, which may cause actual results to differ materially from those expressed or implied by such statements. Non-GAAP results will also be discussed on the call. The company believes the presentation of non-GAAP information provides a useful supplementary data concerning the company's ongoing operations and is provided for informational purposes only. With that said, I'll turn the call over to Mr. Devar Ezra.
spk02: Thank you, John. We are happy to welcome everyone to our first conference call as a public company. We thank you for your trust and for your interest. We will start by reviewing some financial and operating highlights, followed by financial review, which Adir will take us through, and we will then open the call for Q&A. Moshe Daba, my son, who is our Chief Technology Officer, is also available for any questions you may have. From a financial highlight perspective, Q3 revenue was $5.6 million, an increase of 20.3%. On a nine-month basis, revenue was $16.6 million, an increase of 49.5% over the same period last year. Driving those results are sales from our new Boy Subscription Box Collection, which we launched last year in June of 2020, a continued increase in our girl subscription box business, and to a lesser extent, our new toddler box collection that we launched earlier this year at the end of March 2021. Recurring subscription revenue was $14.2 million, or 85.5% of our total revenue for the nine-month period compared to with 9.7 million or 87.7% in the previous period. This past November, we successfully completed an upsized 18 million IPO and went public on NASDAQ. I'd like to take a moment to thank our team for this big milestone achievement, thank our professional consultants for their direction and help, NASDAQ for welcoming us, and many of you, our new shareholders, for trusting in us. We look forward to achieving our growth objectives by leveraging our merchandising expertise, the technology we have built, and the knowledge our team has gained over the past five years in the rapidly growing subscription industry and the massive children's apparel market. For context, 2021 revenue in the U.S. children's apparel market alone is projected to reach nearly $50 billion. Subscription is one of the fastest-growing industries, and we believe we here at KidPick have the potential to be the leader in the kids' clothing subscription space. Our management team has a track record of fast growth, specifically in the children's apparel market. As you may know, key members of the Key Pick team took the children's play stores public in 1997 and grew the chain from $150 million to over $2 billion in revenue in a period of just 10 years. As you can imagine, it was a wonderful and exhilarating write-up. Together, we have more than 150 plus years of collective experience in children's wear, controlling and building our own in-house brands across design, merchandising, procurement, specialty retail, brand building, e-commerce, and marketing. We believe this gives us a strong competitive advantage to drive growth and maximize sales. The IPO has strengthened our balance sheet, giving us the ability to take KidPick to the next level and drive shareholder value. We look forward to growing vertically by increasing our subscriber base and horizontally by introducing new apparel categories and other kids' products. Looking at the vertical subscriber growth, While we have been negatively impacted in our subscriber base this fourth quarter due to iOS privacy changes, we have put a strategy in place to optimize the performance of our social channels, Facebook, Instagram, TikTok, YouTube, Pinterest, and Snapchat. To offset the iOS privacy challenge, we are implementing an organic growth strategy. With this strategy, Our goal is to leverage our most important asset, our customers, by enlisting and encouraging our customers to be advocates of the KitPik brand. Customers will share their experience with KitPik and be rewarded with credit for referrals acquired through their social channels. This program will be integrated with our proprietary Refer-A-Friend technology platform. In addition, We plan to scale our influencer ambassador program in which we partner with fashion and lifestyle influencers to promote the Kid Pick brand, and in return, they can earn an affiliate commission on referrals. Brand partnership is another vehicle we are looking to expand. We have partnered with Lego and Disney in the past, and are planning to grow our partnership with with other non-competitive subscription box companies to drive traffic to our website and build brand awareness. On the horizontal growth front, we're looking to expand our product offering beginning in the second half of 2022 by introducing Husky and Slim collections and adding newborn sizes 12 and 18 months to our service. Lastly, We are building our own KidPic brand. This gives us the opportunity to expand beyond subscription by selling our brand through other channels. At this time, we intend to focus on growing our own website e-commerce sales and increasing KidPic sales on the Amazon platform. Taken together, our performance in Q3 and our IPO in November resulted from the hard work and dedication of our team over the last five years. Since our inception in 2016, we have successfully launched subscription-based children's apparel lines, standing on the shoulders of decades of experience growing revenue and brands in the children's apparel industry. With a bolstered balance sheet, channel strategy, and our proven proprietary technology to support scale. We are excited about the future of KitBic. With that, I will turn the call over to Adir. Adir?
spk01: Thank you, Ezra. As Ezra mentioned, Q3 net sales increased by 20.3% to 5.6 million compared to 4.6 million in the third quarter of 2020. The increase in revenue was primarily driven by our new merchandise offerings of boys' collections beginning in June 2020, an increase in girls' collections, and increase in Tudor collection, which will launch in March 2021. Looking at Q3 revenue by channel, subscriptions increased by 18.2% to 4.7 million. Amazon sales increased by 17.2% to 569K. And online website sales increased by 96% to 259K. Turning to Q3 revenue by product line, girls apparel increased by 6.3% to $4.2 million. Boys apparel increased by 60.4% to $1.1 million. Toodler revenue was $273,000. Shifting to nine month results, nine month revenue increased by 49.5% year over year to 16.6 million. Looking at nine month revenue by channel, subscriptions increased by 45.8% to 14.2 million. Amazon sales increased by 77.9% to 1.9 million. and online website sales increased by 69.1% to 506K. Turning to nine-month revenue by product line. Girls apparel increased by 21.9% to 12.6 million. Boys apparel increased by 376% to 3.3 million. Toodler revenue was $574K and was only launched in March 2021. Moving to nine-month revenue by subscription. Active subscriptions or recurring boxes increased by 55.7% to $11.5 million. New subscriptions for the first boxes increased by 14.9% to 2.7 million. Total subscriptions increased by 45.8% to 14.2 million. That represents 85.5% of total revenue. Turning to gross margin. Gross margin was 58.2% compared to 59.3% in the third quarter of 2020. Nine-month gross margin was 59.8% compared to 58.9% last year. Shipped items. increased by 18.9% of 559K compared to 470K in the third quarter of 2020. Nine-month shipped items were approximately 1.7 million compared to 1.1 million last year, an increase of 47.5%. Average keep rate for the third quarter was 68.8% compared to 68.2%. Nine months average keep rate was 68.5% compared to 67 last year. On the bottom line, net loss was approximately 1.2 million or a loss of 22 cents per share. compared to approximately a loss of 1 million or a loss of 26 cents per share in the third quarter of 2020. Nine months net loss was approximately 4 million or a loss of 77 cents per share compared to 2.9 million or a loss of 78 cents per share last year. Now, To balance sheet and cash flow. Cash and cash equivalent at the end of the third quarter was approximately 205K compared to 133K at the end of 2020. After quarter end, KitPick completed an IPO issuing about 2.1 million shares at a public offering price of $8.5 per share. resulting in aggregate gross proceeds of $18 million and net proceeds of approximately $16.1 million. Line of credit at the end of the third quarter totaled $3.2 million, compared to $2 million at the end of the fiscal year 2020. In November 2021, we paid in full the outstanding $3.2 million line of credit. Net cash used in operating activities increased to $5.6 million for the 39 weeks this year, compared to $2.4 million for cash used during the 39 weeks last year. With that, I will turn back to the operator for Q&A. Operator?
spk03: Thank you. Ladies and gentlemen, the floor is now open for questions. If you have any questions or comments, Please indicate so by pressing star 1 on your touchtone phone. Pressing star 2 will remove you from the queue should your question be answered. And lastly, while posing your question, please pick up your handset if listening on speakerphone to provide optimum sound quality. Please hold while we poll for questions. And the first question is coming from Eddie Riley from EF Hutton. Eddie, your line is live.
spk00: Hey, guys. Congrats on the IPO. Just wondering if you could talk a little bit about what's been driving keep rate up over the last year or so?
spk02: Yeah. Our keep rate has been basically going up from about 60% I think about a year or two ago to 68% this past quarter. Mainly driven by basically our proven proprietary technology. Our algorithm is working well. It's a proof that our algorithm is working well. And our merchant teams puts together wonderful merchandise. We are all about outfits. So as you may know, within each box, well, there's seven items. We deliver three mix-and-match outfits complete from head to toe, including shoes. And, you know, that experience, that good-looking fashion, complete... that we send to our girls and boys is together was the personalization that our algorithm drives is what gives us this, we believe, to be a quite high keep rate.
spk00: Gotcha, gotcha. And are you expecting that to continue to increase with more users on the platform?
spk02: we continue to improve our algorithm. We continue to learn what people are sending back and why and how we could set in a better box going forward. Uh, you know, it's going to inch up, not in big increments, but we believe that that will continue to go up. And it's important for you to note that keep rate is so important to us because the cost of returns and handling, is also substantially reduced as the keep rate goes up. So it's something we are very focused on. And yes, we would like to see it north of 70%, but that's where it is now. And we hope to continue to see it increase. But again, I would say don't expect it to be in small increments.
spk00: Gotcha. Okay. I was wondering if you'd give us some color on customer acquisition costs and how they've been trending as you've expanded into new marketing channels. Have you seen that it's been getting cheaper to acquire customers as you've expanded into new channels?
spk02: Yeah, I wish you could say it's getting cheaper. As you may know, iOS 14 is taking the industry to some extent upside down. So, as I mentioned before, we have seen, you know, fourth quarter subscriptions somewhat down, and we've seen some increases in our cost per acquisition. It's a challenge, none like any other challenge that we have encountered in our business lifetime, which we believe will overcome. It's just a question of time. As I mentioned, we're looking forward to really be very focused on organic growth, basically ground up, underground up, as well as making sure that maximizing and optimizing the social channels that we work in. But it's been somewhat more expensive and somewhat more difficult in view of the new IRS privacy situation. Okay, got it. Thank you, guys.
spk00: Appreciate it.
spk03: Once again, if there are any remaining questions or comments, please indicate so by pressing star 1 on your touchtone phone.
spk04: Once again, that's star 1 if you have a question or a comment.
spk03: Okay, we have a follow-up from Eddie Riley. Eddie, your line's live.
spk00: Hey, guys. Sorry, I forgot to ask about this. You mentioned that you paid down the line of credit with some of the proceeds from the IPO. Are you guys virtually debt-free right now? Did you use the proceeds to pay off some of the loan or the short-term debts and maybe the advances payable?
spk01: I do. Yes. So we paid just the line of credit, the $3.2 million, and we paid a small portion of a short-term debt of $400,000 from the $1.3 million that it's outstanding as of the end of the quarter. Okay, great.
spk02: Thank you. And as it relates to the advance that we had outstanding, you know, the interest already was paid on that. So I think we're just about finished with it as well. So I would say that we're almost at that point today.
spk04: Okay.
spk03: Once again, if there are any final questions or comments, please indicate so now by pressing star 1 on your touchtone phone. Okay. It appears we have no further questions in queue. I'd like to turn the floor back to management for any closing remarks.
spk02: Thank you. Thank you, John, again. So thanks everyone for joining us today, uh, for your interest, for your participation. Um, if you have any additional questions, uh, feel free to contact us through, uh, the contact and the press release James or through our website. And, uh, We look forward to a future together. Thank you.
spk03: Thank you, ladies and gentlemen. This concludes today's conference call. You may disconnect your phone lines at this time and have a wonderful day. Thank you for your participation.
spk02: Thank you. Thank you.
Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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