Pixelworks, Inc.

as long as our chip was on the phone, that would demonstrate certain performance enhancements that otherwise you could not unlock unless you targeted that SDK. That's sort of what we're talking about. So the gaming manufacturers would still have to engage and want to optimize their game towards the SDK that would interface to our visual processor. But it would be much easier for them to do that versus if we engage with the gaming ecosystem, the game engine developers. What was your last question?

What was your last question? Sure, that just reminds me of NVIDIA's position in AMD, so it's not interesting. The last question was separate, really. Things like Disney Plus and Paramount Plus, is that driving some of your more bullish comments on things like True Cut and the mobile ramp?

Partly. Clearly the money is flowing towards large streaming service providers that also are the largest spenders of content creation. But just the money flow itself is not what's making us optimistic. What's also making us optimistic is the companies that run these large platforms. have finally become aware, acutely aware, of the problems. If you go look, usually when a technology provider comes out, they're trying to solve a problem. And we were trying to solve several problems with Truecut. In some cases, one of our challenges early on was getting these content creators to recognize that this was an acute problem. What's making us optimistic is as larger flat panel screens go out and the amount of content being consumed on these flat panel screens dramatically increases, the problems that we've been trying to educate the market on have become very apparent. And so the people that we're engaged with on trying to demonstrate the value proposition of TrueCut clearly get it now. They get the problem we're trying to solve, and they acknowledge our tools solve the problem.