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Rocky Brands, Inc.
4/28/2026
Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brand's first quarter 2026 earnings conference call. At this time, all participants are in a listen-only mode. While in the presentation, we will conduct a question and answer session. Instructions will be provided at that time for you to queue up for questions. If anyone has any difficulties hearing the conference, please press star zero for operator assistance at any time. I would like to remind everyone that this conference is being recorded, and we'll now turn the conference over to Brendan Frey of ICR.
Thank you, and thanks to everyone joining us today. Before we begin, please note that today's session, including the Q&A period, may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks, and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports follow Securities and Exchange Commission, including our 10-K for the year ended December 31, 2025. I now turn the conference over to Jason Brooks, Chief Executive Officer of Rocky Brands.
Jason? Thank you, Brendan. With me on today's call is Tom Robertson, our Chief Operating and Chief Financial Officer. After our prepared remarks, we will take your questions. We are pleased to report a solid start to 2026 as we sustained a strong sales momentum we experienced in the back half of last year. Q1 sales increased 9% following the 9% increase we achieved in the fourth quarter of 2025. Our performance was driven by legacy styles and compelling new product introductions in key categories that fueled robust D2C growth and improving wholesale trends. The extended winter weather across much of the eastern United States provided a favorable backdrop for our cold weather offerings, while our spring collections gained traction as the quarter progressed. What's particularly encouraging is the quality of our growth. We are seeing consistent full price selling with key brick and mortar accounts, as well as a digital partners and especially on our own branded websites. Our strategic focus on expanding distribution, introducing compelling new products at key price points, and leveraging technology platforms like the BOA continues to resonate with our retailers and our consumers. Tom will go through the financials in detail shortly, but from a profitability standpoint, Q1 was in line with our expectations. The year-over-year change in gross and operating margins was driven primarily by higher tariffs. which was expected and included in our outlook for this year. The good news is that the headwind from higher tariffs starts to lessen in the second quarter, which along with our current top line momentum gives us a clear line of sight for returning gross margins to 40% range and delivering meaningful earnings growth in the second half of the year. Let me walk you through our first quarter brand performances. Extra Tough started 2026 with exceptional momentum, delivering high teen growth over last year as all channels contributed to the brand's strong performance. U.S. wholesale was up low double digits, while our e-commerce business continued its impressive trajectory from Q4, posting substantial growth. Marketplace sales also gained momentum throughout the quarter. Our product mix reflected both the strength of our core offerings and successful new introductions. The 15-inch Legacy Boot, our Ankle Deck Boot, and the Ankle Deck Boot Sport in key colors like Duck Camo and Olive remain top sellers. We're particularly pleased with the reception of our Spring 2026 line, which was highlighted by the brown ADB Sport and the men's black Deep Storm ADB. and our highly anticipated Kids TUS Cruisers collection. Distribution gains were broad-based across big-box sporting goods retailers, outdoor-focused key accounts, specialty lifestyle independents, and western-focused partners. Our well-established marine channel also delivered solid results to the start of the year. This diverse channel strength, combined with a compelling product innovation, positions Extra Tough for continued success through 2026. Muck delivered its best first quarter in over three years, posting high team growth versus last year. This outstanding performance reflected strength across all channels, wholesale, e-commerce, marketplace, and international. as the brand capitalized on favorable weather conditions and strong product availability. Extended winter weather across most of the United States drove exceptional demand for our Arctic collections, which became the biggest contributor to the brand's growth in both men's and women's collections. Our marketing team effectively leveraged social media and digital advertising to capitalize on these favorable weather patterns through February and early March. Equally important was our focus on maintaining strong inventory positions on our core, chore, and chore steel styles, which continued to perform well across multiple channels. A major highlight was early delivery and reception of our new Rainscape spring collection, which contributed meaningfully to the brand's growth in the quarter. From a channel perspective, our hardware business grew significantly, driven by continued partnership expanses with a national hardware retailer. Also of note, the sporting goods channel showed meaningful improvements after several challenging quarters. as MUC regained shelf space from competitors for our legacy Arctic styles. Durango delivered a solid start to the year with single-digit growth driven by consistent field account momentum throughout the quarter. We saw particularly strong performance in Texas, where the Hispanic market segment showed meaningful improvement over last year with double-digit increases. Florida and Georgia also posted strong double-digit gains. fueled by demand for our Rebel, Rebel Work, and our new Shiloh collection. A highlight in our key account business was exceptional growth with a major Western retailer, which increased over 30% for the quarter. This was driven by exclusive styles and successful expansion into new categories, including the Shiloh and our Women's Crush Fashion Series. The March delivery of exciting spring products, including category extensions in the Shiloh and Crush updates, and our new Workhorse work collection provided additional momentum heading into the second quarter. Georgia Boot faced a challenging January but rebounded strongly in February and March, both of which exceeded prior year sales. While the quarter finished with a slight single-digit decline versus last year, This was primarily time-driven, as several meaningful wholesale orders booked in late March carried into April, positioning us well for the current quarter. Adding to our optimism for Georgia is the continued strength of the brand's digital channels, as both e-commerce and marketplace were both up healthy double digits in Q1, and that momentum has carried into early part of Q2. Product innovation continues to drive Georgia boot success. Our carbon flex wedge collection remains one of the brand's most successful launches, performing exceptionally well across both field and key accounts. Notably, the BOA-equipped version has quickly become a top-performing item in the overall line, and we will continue to expand the BOA technology across future assortments. Additionally, our new core 37 farm and ranch assortment was among the top performing introductions for fall 2026 and begin shipping this quarter, delivering strong value at a key price point across multiple categories. Rocky work outdoor and Western started 2026 with a positive result as wholesale sales continue strengthening through greater inline product sales, versus last year's off-price focus. The outdoor segments growth was highlighted by increased programs with key upper Midwest retailers and a prominent Midwest online retailer who began featuring Rocky again after several years. We also saw solid sales with independent retailers carrying our deep line of insulated and waterproof footwear. New spring deliveries and replenishment orders for our new Western collection are pivotal in reviving a category that has been challenged in recent periods. Our new ride LTE series of Western work boots introduced late in Q4 has been a hit with retailers. We are already receiving significant replenishment orders from partners who brought the product in before the end of the year. In work, we continue to gain strength with key industry footwear suppliers across Texas and the Northeast, along with prominent mid-tier footwear retailers. Technology leadership remains a key differentiator. Our premium Ramshorn BOA composition tow product showed mid-teen growth and has quickly become one of the leading boots in the industry safety tow market. Commercial military and public service delivered a solid start to 2026, posting low single-digit growth over the prior period. This performance represents continued positive momentum from our strong Q4 2025 finish and marks a significant improvement in trajectory compared to the beginning of last year. The commercial military segment led the way with high single-digit growth, driven by the exceptional performance with Army and Air Force Exchange services, which posted strong double-digit increases. The Navy Exchange also had a phenomenal quarter with significant growth fueled by our S2V steel-toe boots. Our S2V collection continues to be a growth driver for the division. With the Predator S2V and related styles performing exceptionally well, across both field and key accounts. Turning to our B2B Lehigh business, it continued its strong momentum from Q4, growing high single digits versus the first quarter of last year. This performance was driven by continued success and new customer acquisition, a direct result of a strategic structural changes we've made to our sales force. We are also seeing positive trends in subsidy utilization and average subsidy dollars as companies work to provide consistent product assortments for their employees, despite rising costs. While we are monitoring potential impacts from the tariff uncertainty and fuel costs later in the year, the effect on Q1 was minimal, and the overall health of the business remains very strong. Finally, our partnership with Volet Eyewear continues to strengthen and deliver results with accounts that committed in Q4 2025 now onboarding and rescinding their subsidies for 2026. The response to this prescription safety eyewear program remains very positive and is generating meaningful incremental sales as an extension of our managed PPE programs. To reiterate, We are pleased with our first quarter performance, and we are encouraged by the sell-in and sell-out trends we are seeing across the brand portfolio. We look forward to getting past these tough tariff comparisons so our bottom-line results better reflect the strength of our business and the benefits of our operating model. With that, I will turn it over to Tom to review the financials. Tom?
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