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Operator
accessories online, making us the only power sports company with such an extensive inventory selection and online capabilities for buying, selling, financing, and handling service needs, as well as purchasing parts and merchandise. Our list of functionality enhancements goes on and on, and we are committed to providing our customers with the best possible experience through innovative technology. Fourth, we remain focused on initiatives that create better experiences for our customers in-store and online. We are proud of the diverse best in class selection of brands at our retail locations and continue to add new and exciting offerings from around the world, thereby expanding this unparalleled selection to our existing location. We continue to test iPad selling and many other showroom enhancements. It is important that the experience online and offline is a great one. If the customer is within any reasonable distance of our current location, we will do everything possible to create a showroom visitor. However, long-term, we intend to bring down the geographic boundaries with continuous improvements to our online capabilities as consumer behavior continues to march towards simple online commerce. Fifth, we are focused on increasing market share through both organic and acquisition growth. As we mentioned in our Q4 commentary, we acquired a very exciting dealership in Tallahassee during the quarter. Since merging the location into our portfolio, we elevated that location's productivity dramatically and couldn't be more excited about that and future addition. We continue to see ample M&A opportunities, but for the time being, our capital allocation priority is in reducing debt and maintaining strong liquidity due to the uncertainties that remain in the world economy. We look forward to opportunities in the latter half of 2023 and beyond and would expect more favorable acquisition pricing. We see the continued implementation of our fulfillment strategy on the organic side as a long-term game changer. Fulfillment not only drives bricks and mortar efficiencies in sales and service, but also sets the foundation and infrastructure for the ultimate objective of pure online sales. Our fulfillment strategy will improve sell-through and efficiencies in our sales and service departments, which we expect will then increase revenue and, most of all, improve the customer experience. We are slowing most initiatives due to the uncertainties discussed, but have not modified the business plan. We have made prudent moves since June of 2022 to just slow the timing and spend around facilities, new business, and real estate ventures, but have not slowed our technology plans at this point. If we are the long-term winner in this space, it will revolve around our technology. We certainly would be much further along on initiatives such as fulfillment, centralization, and others. But simply put, what might have happened this year might have to wait until 2024. We have built flexibility into all we do, recognizing that some plans may underperform our expectations while others will exceed them. It's the way it works when you're doing things that haven't been done before in a legacy business like Power Sports. With our focus on lifetime value of customers, the future of power sports is ours to own. The focus is execution at this point, and as consumer demand evolves, we are determined to be the forefront of that change. Bottom line, our long-term plan is to be the leading destination for all things power sports by providing the best-in-class customer experience with clear focus on the lifetime value of our customers. We are proud of our team's hard work and remain fully committed to our objective of a completely self-funded business model for growth and increased market share far into the future. The current environment has slowed our progress, but our plan is nimble enough to get back on the throttle when things improve, and they always do. With that, I'll hand the call over to Blake to walk through our first quarter 2023 financial and outlook in more detail.
Blake
Thank you, Marshall, and good morning, everyone. As Marshall detailed, we remain focused on our key priorities for 2023 and continue to take proactive measures that will benefit our financials throughout the remainder of the year and beyond. As we navigate this dynamic environment, my team is managing our balance sheet and P&L to ensure our plan for self-funding is achieved. Now, I will begin with a review of our first quarter financial results, followed by our outlook. Beginning with first quarter units, we sold 17,336 total units, comprising 10,436 new units and 6,900 used units, both down 1.9% sequentially in the power sports segment. As we mentioned last quarter, we took a strategic approach to decrease our purchase of used inventory. This decision was made because the normalization of new inventory happened faster than anticipated. and the data from late September indicated a greater decline in the value of used vehicles compared to earlier quarters. While we recently started to increase our used inventory acquisition, as to date, our used inventory is reduced nearly 40% from the peak in October, and we don't anticipate returning to the peak prior year used inventory levels. The new-to-use ratio for Q1 was 1.5 to 1, in line with the prior quarters. Our focus remains on both new and used products, which helps us maintain our status as a good OEM partner, supporting the brands we represent. As a reminder, we maintain a competitive advantage with our cash offer tool and our ability to quickly and effectively source used inventory, moving it to where it is most needed. We continue to closely monitor day supply, and we strive to maintain significantly more used inventory than was held prior to the Ride Now Rumble On merger. This level of used inventory allows us to show the customer a much larger and broader array of models than any of our competitors and provides additional lower cost options for those credit challenge consumers. Total revenue in the first quarter was 346.3 million, in line with our expectations. Revenue from finance and insurance declined 1.4% sequentially, as that revenue stream typically mirrors units sold. while parts, accessories, and service sales decreased 9.5% sequentially due to a mixed reduction of UTV and ATV units, driving lower-priced parts and accessories per unit sold. Total gross profit for the first quarter was $91 million, down 2% sequentially. The decline in gross profit was due to slight consumer finance tightening, as well as a 15% reduction in the profitable side-by-side category, partially offset by an increase in on-road motorcycles. Total GPU was 5,349 compared to 5,420 in the prior quarter. In the quarter, GPU was pressured as we worked through our used inventory overhang brought on by the 2022 supply imbalances in new and used units. As I mentioned, we have right-sized our used inventory and have begun acquiring fresh used products, which will benefit GPU going forward. We saw improvements in March, as March GPU was 14% higher than the combined January and February average. What is also encouraging is that April GPU was slightly above March, inching us closer to our $5,700 second half of the year target GPU. Moving to operating expenses. Since I was promoted to CFO in late January of this year, my overarching focus is on expense control. There is always a natural lag from the time you cut an expense to the visible results, but we are now starting to see the results, which will aggressively ramp up in Q2 through Q4. As we previously mentioned, we implemented a strategy to reduce 15 million of expenses and are now identifying additional cost-cutting opportunities. Our goal is to reduce SG&A by eliminating inefficiencies and waste without cutting into the sales muscle of the business. We know that we can't simply expense our way to our EBITDA target, but it remains a key component to its achievement. Total SG&A expenses in Q1 were $87 million, down $5 million or 5% sequentially. Within SG&A, total stock-based compensation was approximately 2.9 million, up from 2.1 million in the fourth quarter of 2022. Adjusted net income was a loss of 16.9 million, and adjusted diluted earnings per share was a loss of $1.04. I will give some additional color on our expense breakdown for the quarter. Total compensation increased 1% sequentially. primarily due to strategic headcount additions in key sales and service roles in anticipation of the spring selling season, as well as targeted increases in select corporate positions that will drastically decrease our utilization of higher cost professional services in the second half of 2023. Professional fees were 64% lower sequentially. We also saw a slight decrease in G&A expenses compared to the prior quarter. Additionally, we are seeing some increased wages from inflationary pressures and labor market competition. Starting in Q2, we are implementing our plan to reduce annualized expenses by an additional 10 to 15 million. Subject to change, expense buckets include reductions in, number one, compensation achieved through a hiring freeze and a small workforce reduction in non-revenue generating positions. Number two, employee benefits which were obtained through our annual renewal. Number three, professional fees as we replace vital outside services with our own internal workforce. These expense reductions will be partially offset by increases in facility and legal fees. Additionally, we have targeted other opportunities to further reduce expenses as the market dictates. Adjusted EBITDA was 10.7 million in the first quarter, down 43% from the fourth quarter of 2022. driven by continued margin compression on new and used units and the usual lag effect from SG&A reductions. GPU has normalized from the peak pandemic record, which was driven at the time by extremely favorable supply and demand economics. As I mentioned previously, we believe the severe margin compression we experienced from November through February was partly self-inflicted with the aggressive buying of used inventory into Q3 of 2022. just as new inventory unexpectedly came rushing back. As I mentioned, we are seeing positive signs of increased GPU in March and April. March EBITDA alone represented over 100% of total EBITDA for Q1. Additionally, similar results to March were experienced in April. Turning to the balance sheet and cash flow, at the end of the quarter, we had $51.8 million in unrestricted cash and a $75 million used floor plan facility with JP Morgan with unused capacity of 50 million. We also had 30 million of unfinanced equity in our used inventory, which combined with unrestricted cash provides roughly 80 million of available liquidity that can be used to fund the business as outlined in our plan. As we mentioned last quarter, we have signed a letter of engagement with JP Morgan to review our balance sheet initiatives and options. We continue to work closely with JPMorgan so that we are ready to go to the rating agencies and credit markets when they open back up for business. We remain focused on profitability and cash generation for the remainder of 2023 as we scale our business and service our debt. Moreover, as Marshall mentioned, we have identified additional non-core assets which we are actively working on that will allow for the payment of an additional 60 to 70 million in principal debt over the course of 2023 without impacting our operating cash flow. Now, let me provide more details on our outlook for 2023. For the full year, we reiterate our guidance of total company power sports and transportation revenue within the range of 1.4 billion to 1.6 billion, compared to power sports and transportation revenue of 1.46 billion in 2022. We continue to ramp up toward our target GPU of approximately 5,700, which we anticipate achieving in the second half of 2023, compared to 6,159 in the prior year 2022. We continue to expect adjusted EBITDA of $95 million to $105 million for 2023, driven by gross margin pressure offset by SG&A reductions. We remain comfortable with this guidance range as we believe we have the flexibility to offset any shortfalls with further reductions in expenses as needed. We maintain a strong relationship with our lender and we are fully compliant with our financial debt covenants and plan to remain so. I will now pass the call back to Marshall for closing remarks before we open the call for questions.
Operator
Thank you, Blake. To close out, as you know, there's a lot of noise out there right now, and we are doing our best to navigate through the challenging environment and deliver strong results to drive long-term shareholder value. We remain fully committed to our business plan and the five pillars of our strategy. There is no change in our plan, and we are marching forward with a relentless focus on execution. I want to take a moment to recognize and thank the incredible team at RumbleOn. We are fortunate to have such a talented and dedicated group of individuals working together towards our shared goals.
Blake
With that, I will open it up for questions.
Marshall
Thank you. Ladies and gentlemen, we will now be conducting the question and answer session. If you would like to ask a question, please press Start in 1 on your telephone keypad. A confirmation turn will indicate that your line is in the question queue. You may press star 2 to leave the question queue. We ask that you please limit your questions to one and one follow-up. For participants making use of speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from Eric Wald of P. Reilly.
Eric Wald
Thank you. Good morning. So two questions, one follow up, I guess. One, can you just give more color on the timing and kind of details around the fulfillments that are opening in Bristol? I guess a couple of sub questions. When will that be open to the public? How large of a market do you envision for that center that you haven't tapped before? How quickly can you source inventory for the location? Will it be new and used? And is that included in guidance?
Blake
Okay. Well, you've added a lot of questions in there, Eric, but good morning. Good morning, Robert.
Operator
Yeah, good question. I kept my comments to a light roar this morning compared, since we already spoke to everybody 60 days ago, there wasn't a whole lot for me to comment on. Good question. Um, as far as the Bristol market, um, the Bristol market is intriguing for a whole lot of reasons. Uh, number one, there's approximately 90 million people within a 250 mile circle of that location. It's about 30 months on the 95, about 30 miles north of, uh, downtown Philadelphia and about 30 minutes from the tunnel. Uh, so we think the access is pretty incredible. Our wholesale distribution partner is two and a half miles away with their Philadelphia facility. And so we're super excited about it. We are in, the facility is pretty much complete with the retrofit, like within days. And we are in the process of hiring and training for that facility. Obviously we'll start small and manage costs accordingly. But I think just the two main things of being Getting access into that northeast, which is where we buy a large percentage and always have of our vehicles direct from consumers. They're high quality vehicles because up there, because of the weather, they're all kept in the garage and they're a much better quality vehicle than those, say, that come out of the southeast. As far as it is not included in our guidance, we've mentioned that in past calls. So I think when we look at our guidance and we look at just the EBITDA for the month of March and again in April, I think certainly you can walk to the 100 million. We think that some of these opportunities along with additional expense reductions that we've outlined that we've already identified that we will be implementing that don't affect our retail business, we're comfortable with the guidance.
Eric Wald
Got it. Just one last piece on that one. It is going to be new and used, correct?
Operator
Well, yes, it has some new representation, but mostly secondary lines, just because we made the determination to not go out and buy existing franchises. Now, that isn't to say we wouldn't, but right now, today, the important part is to improve our gross profit opportunities with regards to pre-owned by getting our product closer to the processing of those products. This facility will have the most reconditioning capability of any facility we have in our entire group.
Eric Wald
Got it. Perfect. My follow-up question, I know the person had a lot, but you said inventories are down unused 40% from where they were at the peak in October, still down from kind of where they were in 2019. where do you expect the inventories to be by the end of the year for power sports and kind of what's, what's an optimal level that you'd want to operate on kind of a going forward basis relative to a sales?
Operator
Well, new should move around a little more than new from a day supply perspective, just because of the way that these vehicles are built and delivered from the manufacturers. So they they'll bounce up and down on the used. Our target today is about 90 days supply, which is extremely manageable. from a depreciation perspective. As you know, power sports don't have nearly the depreciation such as automobiles, but it makes it extremely manageable. I would say that we overshot our target. Our business was probably better than we anticipated on the used side. And the inventory at year end will be tied directly to day supply. We have the opportunity to turn on and off the throttle. uh, as we, as we see fit. So we are back in the business of buying, um, certainly not as aggressive as we were in the very early days, because keep in mind the stores, a lot of the stores that we acquired didn't have any used inventory to speak of, especially on the freedom group. So, um, you know, we're, we, we were, we were backfilling very aggressively. Um, and you know, we've reached the benefits of that early on, but obviously with the events starting in June, um, We continued on a good day supply. In fact, I think going through third quarter, we were around 75 to 80 days, fairly standard. This is something I personally watch on a daily basis. And I think that it jumped up just like overnight. And primarily, that was because of the shock of what was going on with gas prices and everything else. I think some of that has normalized. Again, as I said in my comments, Eric, There's no lack of demand here, but you can clearly see from our ASP being higher with less side-by-side business, which is typical at this time of the year, which is our higher-priced units, we still actually outperformed on an ASP basis with less unit sales. So clearly the pressure, which is always the same, right? And where does it pressure the most? It pressures on the low end of the used market because that's where the low end buyer, that's where that 650 credit score is laying. There has been no change. A 700 credit score can buy anything he wanted six months ago and he can still buy anything he wants. But make no mistake about it in that lower price unit with any type of credit challenge, it doesn't mean that they don't have credit available to them. It's just the cost of that credit could be significantly different, which would make it unaffordable for that particular consumer. Long answer, sorry.
Blake
Thanks, Marshall. Appreciate it. You bet.
Marshall
Thank you. The next question comes from Michael Baker of D.A. Davidson.
Michael Baker
All right. Thanks, guys. I wanted to ask you about what you're seeing competitively. In particular, we know that one of your suppliers has launched an online website which, at least on the surface, looks similar to yours. They've ramped to about 65,000 units available. How do you see that competition and what else are you seeing in terms of competition both online and in physical locations?
Operator
Good morning, Michael. Great question. I think getting some clarity out there would be helpful. This is a listing site, no different than HD1, no different than CycleTrader and so forth. I think it's a smart move by Polaris to be able to leverage the used business and provide leads for their dealers, which we are their largest dealer. So we welcome the opportunity. We do not see it a competition at all. Keep in mind, these are purely lead gen. These are not transactional websites. We are a transaction company. So my position, unlike possibly some of the OEMs' comments in the past, my position is every dealer should have his vehicles listed on every possible website that creates any type of ROI. The Internet, as much as we hate it, on one hand is not a winner-take-all media you want to be in front of everybody with your good so you know the fact that people can now go to Polaris calm and be able to see all the used product that their dealers have available for sale we think it's the opportunity for additional sales and we welcome it and I think you know you and I've talked Michael about our relationship with Polaris you know we we just think they're super proactive we were well aware this was coming and under no circumstances do we see anything from a competitive nature whatsoever.
Michael Baker
Okay, makes sense. Let's see, by way of follow-up, let me ask about the ramp that you're seeing in March and April. When you say ramp, we know that this should normally be a seasonal ramp this time of year. Is this ramp above and beyond that? In other words, is March and April better than expected? Are you seeing growth on a year-over-year basis, just Just more color on the improvement that you've seen in the last few months.
Operator
Yeah, I think that, you know, I think I've been pretty transparent with all of you that November, December, January, and February, not only are they typically our slowest months, but they were significantly impacted. And all of the disruption that was out there, et cetera, you know, with the consumer certainly pressured us. We seem to feel a little normalization. We were very encouraged with the March numbers. As Blake pointed out, you know, if February would have continued anywhere near, excuse me, if March would have continued anywhere near February, we would have had a completely different message today, and it would have been more of a, you know, a dramatic reversal of the plan, at least from the timing perspective, and a dramatic cut in expense. I, you know, as you guys heard, The ones that know me know I'm an optimist in all regards, but experience would tell me in the past that while we think we might still be in problem waters, we might be coming out of them faster than we think, and we just want to make sure that we're nimble enough to be able to take advantage of that situation, and I believe we are. Every time that we've been through this, and I've been through this, and our team, all of our team, Blake, myself, and others have had lots of experience in, you know, 08, 09, and various other downturns. And I just continue to tell everybody that, you know, the worst mistake we can make is overreact. We have to be prudent. We have to manage cash. We have to do all those things, of course, and we have to manage expenses. Adjustments to SG&A, by the way, and I know you didn't answer the question, but You know, amendments to SG&A should always be an ongoing process of any company. I think times like this just make you scrutinize it a little bit more. And I've never been in a company that didn't have some opportunities to be able to make improvements in that regard. I think Blake has done a fantastic job of identifying those, and most importantly, executing the plan around it and getting support from the team members. Ramp of GPU for March and April, that was extremely encouraging because it wasn't mix-driven from our perspective. It was really across the board and in all departments. So that looks good. And to your point, March and April, you know, March usually is the start of the spring market. But if you look at our sales, you know, we've had – I think you've actually asked a question in the past, Mike, about – pre-COVID versus post-COVID. The way we're looking at it and the things that we are watching on a daily basis is we're using 2019 as the proxy and saying a different type of proxy, mind you, than the other one we're talking about. But when we do the comparisons internally, we're looking at 2019 as the last full year of pre-COVID financial data. And we're matching that up to accomplishments in 2023 based on our plan. And all those financials are public. And I would urge you to dive in those because in our proxy, we will be covering some of that stuff. And I would tell you that we're very encouraged with what we see. Inventory's down, sales up dramatically from past performance pre-COVID. So that's it.
Blake
Thanks for all the call.
Marshall
You bet. Thank you. The next question comes from Seth Mersham of Wedbush Securities.
Seth Mersham
Thanks a lot and good morning. Given your priority around the balance sheet this year, I was hoping to ask a couple of balance sheet questions. First, what was the leverage ratio as calculated under your debt covenant at the end of the first quarter?
Blake
Roughly 3.5.
Seth
Got it. And what's your expectation for the end of the second quarter?
Blake
To be below 3.75. Got it.
Seth Mersham
Okay. That's helpful. And in terms of the principal debt pay down that you referenced, how big a priority is that? Are you in the process of selling $60 million worth of non-core assets? or is that an option that you are still considering?
Blake
No, that is fairly certain.
Operator
We have deployed third-party representatives in that regard, and I would say in the very near term, you should hear probably the first of those moves. So those are eminent from our perspective, but we don't want to We don't want to announce it and tell the fat lady things, right?
Seth Mersham
Got it. Okay. And that's incorporated into that expectation to be under 3.75 at the end of the second quarter?
Operator
Correct. Obviously, the only covenant that we have to live within right now that we have to watch very closely is that debt covenant. And I think we've got a very, very reasonable plan to make sure we maintain that. I think, Seth, that you certainly know that the current challenge in that regard purely relates to dropping off. It's operated on a trailing 12, and we have a very, very strong first and second quarter of 2022 that are falling off. And so that added another element of challenge, but we think we have it well under control.
Seth Mersham
Got it. That's helpful. And then lastly, regarding the broader environment, the improvement that you're expecting, within that expectation, what are you anticipating from a credit availability standpoint or cost of credit standpoint for your customers? Do you expect it to tighten further and restrict your ability to drive sales?
Operator
Yeah, I mentioned in a call, obviously, We don't guess on this. We involve communications with our top lenders. Blake just had a conversation in the last couple of days with our largest non-captive lender, which does a lot of our used business for sure. Their comment is they don't see any tightening as far as eliminating the availability of credit. Where the tightening is is in the low end of the market and subprime primarily. And it isn't that the customer can't get financed. It's just he might have been a tier four, and now he's a tier five. And that tier five drives two different things. Either we have to lower the price of the unit, which affects our GPU, and even with that, maybe the customer with that higher interest rate can't afford the payment. So that's where the pressure comes in. But I think where our encouragement comes from, Seth, really revolves around traffic, right? I think sometimes people confuse a softening of sales or whatever directly related to the customer not having the desire. We are not seeing a desire issue. We're seeing just some minor pressure with regards to consumer financing. You would know better on what to expect in that regard. But we don't see any further deterioration. And from the people that we do business with, they've assured us that they By the way, it's not across all lenders. There are captive lenders that are every bit as aggressive today as they were. As you can see, it's been fairly minimal in our results.
Blake
One more point on that, Seth. One of the interesting things that our large lenders are telling us is they're starting to see some pullback at maybe the local level with credit unions and banks. which is actually driving more business to the larger lenders, despite them tightening slightly, they're getting more business. And they don't see any pullback on their side.
Operator
Yeah, I think the last thing I would say, Seth, in that one is, you know, the lenders that are probably most effective are the middleman guys that, you know, borrow from the markets and have a markup and pass it through in consumer credit and manage those portfolios. The majority of our credit is more captive nature with the likes of, you know, Harley-Davidson Financial Services, Yamaha, Polaris, and so forth.
Seth
Thank you so much for the call.
Blake
Thank you.
Marshall
Ladies and gentlemen, we have reached the end of our question and answer session. I would now like to turn the conference back over to Marshall Jethron for closing remarks.
Operator
Well, thank you all for joining today. As always, we always appreciate it. We'll look forward to the follow-up call the next two days. And obviously, we're very approachable, both Blake and I, so any further questions, please feel free to reach out to Will and Don at any time, and we'll schedule a conversation. So have a great day. I appreciate you being an investor, and enjoy your time. Thanks. Bye-bye.
Marshall
Thank you. Ladies and gentlemen, this concludes today's conference. Thank you for attending, and you may now disconnect your line.
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