Roku, Inc.

capitalize on the shift. That's the best news. Over the past couple of years, we've focused on building our programmatic capabilities, and that investment is absolutely paying off. In an environment like this that demands agility and programmatic advertising is gaining share because, I think, Corey, most of all, it offers the flexibility and performance that advertisers need, and that enables them to launch their campaigns quickly and adjust in real time. In the near term, we expect some of the high-touch guaranteed business to be delayed or possibly scaled back in favor of more flexible, non-guaranteed programmatic buys. But this trend really aligns well with Roku's strategic direction and our focus on programmatic excellence.

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