3/4/2025

speaker
Operator
Conference Call Moderator

Good afternoon and welcome to the Raw Stores fourth quarter and fiscal 2024 earnings release conference call. The call will begin with prepared comments by management followed by a question and answer session. If anyone should require operator assistance, please press star zero on your telephone keypad. Before we get started, on behalf of Raw Stores, I would like to note that the comments made on this call will contain forward-looking statements regarding expectations about future growth and financial results, including sales and earnings forecasts, new store openings, and other matters that are based on the company's current forecast of aspects of its future business. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from historical performance or current expectations. Risk factors are included in today's press release, and the company's fiscal 2023 form 10-K and fiscal 2024 form 10-Qs and 8-Ks on file with the SEC. And now I'd like to turn the call over to Connie Cao, Group Vice President of Investor Relations.

speaker
Connie Cao
Group Vice President of Investor Relations

Thank you, John, and thank you, everyone, for joining our fourth quarter earnings call today. I have the great pleasure of introducing Jim Conroy, our newly appointed Chief Executive Officer who joined us in December. Jim?

speaker
Jim Conroy
Chief Executive Officer

Thank you, Connie, and good afternoon. Also joining me on our call today are Michael Hartshorn, Group President and Chief Operating Officer, and Adam Orvos, Executive Vice President and Chief Financial Officer. I would like to begin my remarks by expressing my appreciation to my predecessor, Barbara Rentler. Our two-month overlap was an invaluable transition period for me as I was able to immerse myself in the company while Barbara led the day-to-day operations of the business. I am grateful she will continue to serve as a strategic advisor And I look forward to building on the foundation that she has created and the company's long history of success. Now let's turn to the fourth quarter results. As noted in today's press release, fourth quarter sales and earnings results were at the high end of our expectations. Sales were driven by our customers' positive responses to the improved assortments of quality branded bargains, coupled with strong execution by the store and supply chain teams during the critical holiday selling seasons. Earnings per share for the 13 weeks ended February 1st, 2025 were $1.79 compared with $1.82 per share for the 14 weeks ended February 3rd, 2024. Net income for the period was $587 million versus $610 million last year. Sales for the fourth quarter of 2024 were $5.9 billion with a comparable store sales gain of 3% on top of a robust 7% gain in the same period last year. For the 2024 fiscal year, earnings per share were $6.32, up from $5.56 for the 53 weeks ended February 3, 2024. Net income for fiscal 2024 rose to $2.1 billion compared to $1.9 billion last year. Total sales for the year increased to $21.1 billion, up from $20.4 billion in the prior year period. Comparable store sales for the 52 weeks ended February 1st, 2025 grew 3% versus a 5% gain in fiscal 2023. Both the fourth quarter and full year results included a one-time benefit to earnings equivalent to approximately 14 cents per share related to the sale of a pack-away facility. Additionally, as a reminder, prior year sales and earnings results for the 2023 fourth quarter and fiscal year included approximately $308 million in sales and a $0.20 earnings per share benefit from the 53rd week. Fourth quarter operating margin of 12.4% was flat to last year as the gain from the sale of the pack-away facility was offset by planned declines in merchandise margin and unfavorable timing of pack-away related costs. The sale of the facility contributed about 105 basis points to this year's fourth quarter operating margin, while the 53rd week benefited the prior year's period by about 80 basis points. Let's turn now to additional details on our fourth quarter results. For the holiday selling season, cosmetics and children's were the best performing merchandise areas while geographically the Pacific Northwest and Texas were the strongest regions. Similar to the prior quarter, DD's discounts posted healthy sales gains as the chain's value and fashion offerings resonated with shoppers. We are especially encouraged by the ongoing improved performance of DD's in our newer markets and expect to begin rebuilding our pipeline there for expanded growth in the near future. At the end of the year, consolidated inventories were up 12%, mainly due to higher planned pack-away levels. On an average store basis, inventories were up 2%. Pack-away represented 41% of total inventories compared to 40% last year. Regarding our store expansion program, we added 75 new Ross Dress for Less stores and 14 DDs discounts during the year. Inclusive of 12 closures, we ended the year with 2,186 stores, including 1,831 Ross Dress for Less and 355 Bebe's Discounts locations. As noted in today's release, during the recently completed fourth quarter, 1.7 million shares were repurchased for a total price of $262 million. For fiscal 2024, a total of 7.3 million shares of common stock were repurchased for an aggregate purchase price of $1.05 billion. These purchases were made pursuant to the two-year $2.1 billion program announced in March 2024. We expect to complete the $1.05 billion remaining under this authorization in fiscal 2025. Our board also recently approved a 10% increase in our quarterly cash dividend to $0.405 per share to be payable on March 31, 2025 to stockholders of record as of March 18, 2025. We ended the year with $4.7 billion of cash after funding the growth and capital needs of our business. As a result, our ongoing share buyback and increased dividend programs reflect our longstanding commitment to return excess cash to our shareholders. Now Adam will provide further details on our fourth quarter results and additional color on our outlook for fiscal 2025.

speaker
Adam Orvos
Executive Vice President and Chief Financial Officer

Thank you, Jim. As previously mentioned, comparable store sales rose 3% for the quarter generated by both higher traffic and average size of the basket. Fourth quarter operating margin of 12.4% was flat to last year and included a 105 basis point benefit from the facility sale. Cost of goods sold deleveraged by 80 basis points in the quarter. Merchandise margin declined by 85 basis points as planned due to the increased mix of quality branded assortments. Occupancy deleveraged by 45 basis points as we anniversary the extra week last year. Distribution costs were flat as unfavorable timing of pack-away related costs offset improved productivity. Domestic freight leveraged by 30 basis points while buying improved by 20 basis points mainly due to lower incentives. SDNA for the period leveraged by 80 basis points, primarily due to the facility sale. Now let's discuss our outlook for fiscal 2025, starting with the first quarter. While we were pleased with our 2024 results, including the holiday selling period, sales trends began softening later in January and into February. We believe that a combination of unseasonable weather and heightened volatility in the macroeconomic and geopolitical environments has negatively impacted customer traffic. Given the lack of visibility we have on these external factors, we believe it is prudent to take a cautious approach in forecasting our business, especially as we start the year. As a result, we expect comparable store sales for the 13 weeks ending may 3rd 2025 to be down three percent to flat in earnings per share of a dollar 33 to a dollar 47 versus a dollar 46 last year the operating statement assumptions that support our first quarter guidance include the following total sales are planned to be down one percent to up three percent versus last year's first quarter if same store sales perform in line with our plan Operating margin for the first quarter is expected to be in the range of 11.4% to 12.1% compared to 12.2% last year. The expected decrease mainly reflects our forecast for sales deleverage and unfavorable timing of pack-away related costs. Merchandise margin is also expected to be down slightly in the first quarter. We plan to add 19 new stores consisting of 16 Roths and three DDs discounts during the period. Net interest income is estimated to be $35 million. Our tax rate is expected to be approximately 24 to 25%, and weighted average diluted shares outstanding are forecast to be about 328 million. Turning to our full year guidance assumptions for 2025. For the 52 weeks ending January 31st, 2026, and while we hope to do better, we are planning same-store sales to be down 1% to up 2%. Based on these assumptions, fiscal 2025 earnings per share are projected to be $5.95 to $6.55, compared to $6.32 for fiscal 2024. As previously mentioned, last year's results included a per share benefit of 14 cents from the facility sale. Total sales are planned to be up one to up 5% for the year. If same store sales perform in line with our plan, operating margin for the full year is expected to be in the range of 11.5 to 12.2% compared to 12.2% in 2024, which benefited by 30 basis points from the facility sale. Excluding this one-time gain, our operating margin forecast reflects sales deleverage and higher distribution costs, as well as lower incentive compensation expenses as we anniversary higher incentive costs in 2024. In addition, we expect merchandise margin to be relatively neutral for fiscal 2025. For 2025, we expect to open approximately 90 new locations comprised of about 80 Ross and 10 DeeDees. These openings do not include our plans to close or relocate about 10 to 15 older stores. Net interest income is estimated to be $127 million. Depreciation and amortization expense includes of stock-based amortization. are forecasted to be about $690 million for the year. The tax rate is projected to be about 24 to 25%, and weighted average diluted shares outstanding are expected to be around 325 million. In addition, capital expenditures for 2025 are planned to be approximately $855 million as we make further investments in our stores, supply chain, merchant processes to support our long-term growth and to increase efficiencies throughout the business. Now I'll turn the call back to Jim for closing comments.

speaker
Jim Conroy
Chief Executive Officer

Thank you, Adam. As Adam mentioned, we have seen softer business as we transitioned out of the fourth quarter and into the first quarter. While there are always opportunities for us to improve our execution, We believe the softness we are currently seeing is primarily due to macro pressures impacting consumer confidence, resulting in a pullback in discretionary spending. That said, we believe that some of the recent challenges we are seeing could be transitory in nature. Additionally, we anticipate that the volatile external environment will result in more opportunities for closed-air merchandise and could set us up well to deliver even greater values on branded goods in future quarters. Turning to the broader business, as I reflect on my observations over the past few months, I believe that the brand and merchandising strategies that we have in place for both Roths and DVs are the right ones, and I do not foresee making significant changes to those strategies in the near future. In addition, we have a flexible business model that positions us well to navigate through the current uncertainty, and we will continue to focus on the strong execution of our key initiatives. In closing, I would like to thank the more than 100,000 associates throughout the company for their hard work and dedication and for delivering such solid fourth quarter and annual results in 2024. At this point, we would like to open the call and respond to any questions that you may have.

speaker
Operator
Conference Call Moderator

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate that your line is in the queue. You may press star two to remove yourself from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. We ask that you please limit yourself to one question and one follow-up thank you. One moment please while we poll for questions. And the first question comes from the line of Matthew Boss with JP Morgan. Please proceed with your question.

speaker
Matthew Boss
Analyst, JP Morgan

Great, thanks, and welcome back, Jim.

speaker
Operator
Conference Call Moderator

Thank you.

speaker
Matthew Boss
Analyst, JP Morgan

So, Jim, maybe could you elaborate on your top strategic priorities, any areas that you believe may require any level of structural change relative to opportunities you see to amplify market share in the near to intermediate term? And just on that near term, Jim, and I know how much you like to get into the details, could you speak to trends maybe that you've seen in parts of the country with less weather impact or initiatives in place to drive comp improvement as the year progresses?

speaker
Jim Conroy
Chief Executive Officer

Sure. On the first piece, you know, I've inherited a brand strategy for Ross and a sort of analogous customer strategy for DeeDee's. And while I've only had about three months to sort of evaluate it, they've all seemed extremely sound and very much worth continuing to pursue. So my focus early on really is to learn the off-price model, get immersed in the business. And as I think about ongoing changes, they'll be more sort of evolutionary in nature and nothing sort of abrupt or hard left turn or hard right turn. That said, when I evaluate the company, I think from a merchandising standpoint, it's second to none, world-class merchandising team. The store's organization is extremely efficient and operationally very sound. We probably have some opportunity to enhance our store environment and shopping experience. And then from a marketing standpoint, I'd say it's probably the least developed muscle and least invested in part of the business, so probably some opportunity to put the brand on a pedestal a bit more and to amplify our messaging in the marketplace to some degree. But I would expect sort of continuing on of the overarching strategies for the two brands. In terms of the more color commentary across the country and different parts of the business, For the quarter, we had just really nice broad-based strength both geographically and across merchandise categories. Some categories were standout winners. We called out children's and cosmetics, but virtually all businesses and nearly all geographies were also pretty strong. I think that probably covers both of your questions, Matt. Did I miss anything?

speaker
Matthew Boss
Analyst, JP Morgan

Just maybe on the quarter to date, anything in areas of the country where the weather has been more conducive and just to give maybe some confidence on what you're seeing that's more transitory relative to potentially anything that's changed.

speaker
Jim Conroy
Chief Executive Officer

Yeah, certainly the weather impacted areas saw more of a decline in business. That said, we did see an inflection point down as we got into February and that seem to get sequentially better throughout the month. Part of that, we believe, is consumer confidence. Part of that, we believe, is weather-induced, both of which we think will be sort of a transitory shock to the system that created a bit of a pause for the consumer, and we have seen them already start to re-engage. So as you can imagine, embedded in our guidance is the business that's behind us. and what we expect to see for the balance of the quarter. Great color.

speaker
Matthew Boss
Analyst, JP Morgan

Best of luck. Welcome back.

speaker
Operator
Conference Call Moderator

Thank you. And the next question comes from the line of Paul Lejouet with Citigroup. Please proceed with your question.

speaker
Paul Lejouet
Analyst, Citigroup

Hey, thanks, Jim. Welcome. Can you talk a little bit about the go deeper into state performance or regional performance in 4Q and in which regions or states drove the the slowdown that you saw thus far in February, and also I'm curious if there's any evidence that new immigration policy might be hurting sales in some way.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Paul, it's Michael. In the quarter, as we said in the commentary, the Pacific Northwest and Texas were the top performing regions for other larger markets, California and Florida. were relatively in line with the chain. Your second question, I assume, was on immigration policy. What I'd say is we serve a very broad segment of the population. From an ethnic perspective, as you know, we over index to the Hispanic customer versus the general population. We'll have to wait and see how the macroeconomic environment. And as you say, the immigration policy impacts this important customer for us longer term. As Jim said, we believe the initial shock value of the recent policy actions could dissipate over time while we continue to provide great values and support the communities we serve.

speaker
Paul Lejouet
Analyst, Citigroup

Thanks. And then just one follow-up. As you think about the comp guidance for F-25, how are you thinking about traffic versus transactions, and maybe just, again, back to the slowdown, is that a transaction or average ticket sort of slowdown?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

We don't plan the business on traffic or transactions. What's happened over the past couple of years is the comp has been driven by both. What we've seen recently is more traffic-related, which points to some of the external volatility that everyone is seeing.

speaker
Unnamed Analyst
Analyst

Thank you. Good luck. Thanks, Paul. Thanks, Paul.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Mark Altschwager with Baird. Please proceed with your question.

speaker
Mark Altschwager
Analyst, Baird

Good afternoon. Thanks for taking my question. Just first, with respect to the guide, I believe you said merchandise margins are expected to be relatively neutral for the year. What's the takeaway there just with respect to the merchandising strategy and striking the right balance of value in the assortment? Is that still an area of investment and headwind offset by other factors? And then separately, just any comments on changes you're seeing in the buying environment post-holiday, wondering if this consumer choppiness to start the year is yielding some better buying opportunities? Thank you.

speaker
Adam Orvos
Executive Vice President and Chief Financial Officer

Mark, on the first piece, this is Adam. On merchandise margin, you know, I think we voiced throughout 2024, that was kind of our investment year, right, where we kind of wanted to change the penetration of our branded goods. And we feel like we accomplished that by year end. I think 2025 is going to be about, you know, learning, listening to what the customer is telling us, and we'll certainly react accordingly. But that's That's why we feel like merchandise margin this year, we're kind of giving that neutral guide, and that's what's embedded for the year.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

In just the first quarter, we did build some impact of the tariff that we know thus far, which were the goods in transit when the initial tariffs were announced. Beyond that, we haven't included any impact, but merchandise margin is relatively neutral for the year in our guidance.

speaker
Jim Conroy
Chief Executive Officer

This is Jim. On the second part of your question, relative to are we starting to see more closeout opportunities, absolutely. As we've seen some softness across mainstream retailers and more store closures and just sort of a disrupted supply chain, we're being very opportunistic in picking up these opportunities. for closed-out product, and we think that bodes well for adding some more excitement to the stores going forward and for buying margin of creative goods going forward. So in this sort of off-priced industry that we're in, we tend to benefit from sort of a dislocation of the overarching retail market.

speaker
Unnamed Analyst
Analyst

That's great. Thank you.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Lorraine Hutchinson with Bank of America. Please proceed with your question.

speaker
Lorraine Hutchinson

Hi, thanks. Good afternoon. Jim, when I hear words like enhancing the store environment and developing the marketing muscle, I see dollar signs. Do you foresee a step up in investment in the store fleet and marketing expense, or do you think that you can accomplish this under the confines of the existing margin structure?

speaker
Jim Conroy
Chief Executive Officer

At first, I thought your dollar signs were enhanced comp sales dollars. I suppose you're talking more about the expense side.

speaker
Paul Lejouet
Analyst, Citigroup

It was.

speaker
Jim Conroy
Chief Executive Officer

Yeah, of course. We need to be sort of prudent and responsible with that. And I think we can either do it from a cost-neutral standpoint, or we would need to be able to prove sort of an ROI on any additional spending. So it's very early days to kind of get ahead of myself as to what we'll be doing differently. But I would expect that we'll find some dollars to invest in both those areas over time. Incidentally, the company has been investing in upgrading the fleet over the last few years as well. I think we'll be continuing that going forward and perhaps trying to scrape some dollars together to enhance our marketing program a bit.

speaker
Unnamed Analyst
Analyst

Thank you.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Michael Benetti with Evercore ISI. Please proceed.

speaker
Michael Benetti
Analyst, Evercore ISI

Hey, guys. Jim, nice to meet you. Welcome to Ross. And congrats on moving on to your next adventure. Could you, I guess, as we look at and kind of take out your first quarter guidance, it looks like second quarter through fourth quarter same-store sales allows for comps to be flatter, you know, maybe just a touch negative in the back nine of the year. Could you just help us think about what you're baking in at the low end versus the high end, which is, I think, closer to two and a half or three, as you think through the scenarios for the back half of the year? And then, you know, Adam, are there any, as we think about the merchandise margin being neutral for the year, does that include an opportunity for you to be leveraging the better brand strategy by the second half of the year, or do you think the second half of the year is still in listen and learn mode?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Michael, on the comp trends for the year, obviously we guided, you know, we would typically come out with two to three comp. Obviously we lowered the guidance based on what we saw very early in the year and widened the guidance. So the variance between the first quarter and the rest of the year, we have comps, you know, fairly neutral through Q2, Q3, and Q4 to get to the down one to plus two.

speaker
Adam Orvos
Executive Vice President and Chief Financial Officer

Yeah, Michael, this is Adam. On the second piece on the merge margin, right, there's a lot of moving parts. We thought entering the branded strategy that over time we'd be buying better, right, as we become more important to those brands and we cultivate new but expanded relationships. So that's a piece of it. Obviously, doing a lot of work on tariffs, we've talked about that, and then shrinks and other variable rewards. We're kind of guiding that flattish this year. External environment still feel like is very tough, but felt like the actions that we continue to take, but also stepped up at the end of last year, we think will make that a prudent guide for the year. So those are kind of the puts and takes of how we think about merchandise margin, the balance of the year.

speaker
Michael Benetti
Analyst, Evercore ISI

Did I miss it? Did you give shrink for fourth quarter and for 2024?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

On shrink, we actually take our physical inventory in the third quarter, and we trued it up then. Okay, no changes for you. Yeah, it didn't change our forecast. We ended relatively flat to 2023.

speaker
Unnamed Analyst
Analyst

Okay, thanks, guys.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Brooke Roach with Goldman Sachs. Please proceed with your question.

speaker
Brooke Roach

Good afternoon, and thank you for taking our question. I was hoping you could dig into the performance of DD's discounts. It sounds like you're seeing some good results there, such that you're willing to rebuild the pipeline of store growth in the future. Is DD seeing the same slowdown that the rest of Ross Stores is seeing? And how would you describe demographic changes as we've entered 1Q to date. What drives your confidence in DDs on a go-forward basis?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Sure, Brooke. DDs posted healthy sales gains that were above Ross, not only for Q4, but throughout 2024. And we feel really good about the fashion and value offerings that we've been able to upgrade at DDs. It's resonating very well with the customers. We're especially encouraged If you recall, we slowed down or stopped our real estate program in newer markets. And we're encouraged by the ongoing improved performance, which has been ongoing for a little over a year now. And we are going to start rebuilding that pipeline for expanded growth in the near future, although it does take some time to get the pipeline started again. And I suspect you'll see increased growth into 26. Though performing well, DD saw a similar change in trend as Ross in January-February time frame.

speaker
Brooke Roach

Great. Thanks so much. Best of luck going forward.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Thank you.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Chuck Grom with Gordon Haskett. Please proceed with your question.

speaker
Chuck Grom

Hey, good afternoon. Thanks. Just still pretty early in earnings here, but one takeaway is that inventory levels appear much heavier, say, at Target today. I guess how are you thinking about that from a potential headwind on the promotional front if we see more aggressive promotions later in the quarter? And then on category performance in the quarter, can you just double-click on apparel and footwear in addition to cosmetics and beauty? It sounds like generally things were good, but can you just double-click on that? Thanks.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

On inventory levels, we actually feel good about the levels that we're currently at. We ended the year with average store inventories up about 2%. We had planned our pack-away higher versus last year because last year at this time we used the pack-away merchandise to fuel our robust 7% gain in the fourth quarter. So the increase at the end of the year was planned against last year.

speaker
Jim Conroy
Chief Executive Officer

And in terms of merchandise classifications, overall non-apparel businesses did better than apparel and footwear. We talked about the strength in children's. The footwear business was comp eroding for us for the fourth quarter.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Alex Straton with Morgan Stanley. Please proceed with your question.

speaker
Alex Straton
Analyst, Morgan Stanley

perfect thanks so much can you just go through what what guidance assumes as it relates to freight just seems like that might be a source of pressure for all off pricers this year and then separately the supply chain and merchant processes focus you highlighted within the capex guide can you just elaborate on what you're doing there exactly or if there are any changes relative to 2024. thanks so much

speaker
Michael Hartshorn
Group President and Chief Operating Officer

On freight, we typically, our freight contracts are May-June timeframe, so during the first part of the year, we're still operating under the current contracts. That said, we currently expect domestic freight to be a headwind in Q1 and the full year. Obviously, that's based on fuel and what happens with fuel over the year, and right now it's favorable versus last year, but that could change. On the ocean freight, you know, that market has changed pretty dramatically in the last six months. There was a lot of buildup in congestion. Spot rates were very high. That has since come down, so we'll wait and see how our contract renewal happens in May.

speaker
Adam Orvos
Executive Vice President and Chief Financial Officer

And Alex, I think the second part of your question was on CapEx. What we got it to was $855 million for 2025. Most of that step up from 2024 is in supply chain. So we will open our eighth facility this year, but the costs are really driven by our ninth facility. which will open up two to three years from now, but do most of that construction in 2025.

speaker
Alex Straton
Analyst, Morgan Stanley

And then on that piece of the merchant processes, what exactly are you guys changing there or I guess investing in there?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Most of the investments that are happening in the merchant organization is around really two things. The upfront process, we're putting in new tools for the merchants that will make it much easier from purchase order to completion of buy, and we're also investing in enterprise-wide data that will allow the entire organization, but most specifically the merchants, to have a better view of the business at any point in time.

speaker
Alex Straton
Analyst, Morgan Stanley

Great. Thanks so much.

speaker
Operator
Conference Call Moderator

Thank you. And the next question comes from the line of Adrian Yee with Barclays. Please proceed with your question.

speaker
Adrian Yee
Analyst, Barclays

Thank you very much. I'm going to go back to, I think you mentioned doing work on the tariffs. Can you remind us what your direct sourcing exposure is? I know it's pretty de minimis from China, Canada, and Mexico. And then how are you handling, or how did you handle in the last tariff cycle, kind of the negotiating power? It would seem... that you can certainly push back more so than other business models. And then my follow-up questions on the branded product. Given that the merchant margins are flat, are we anniversarying the penetration of branded, and are you seeing ATV higher driven by the new branded product? Thank you.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

On the tariff, we don't disclose the actual percentage of the direct tariff, but it is a small portion. our business obviously we're continuing to monitor the day-to-day changes in the tariff policy Mexico and Canada are very small portion very de minimis part of our overall business clearly our focus will be maintaining the price umbrella versus traditional retailer and offer the best values to the customer we certainly wouldn't be on the forefront of raising prices for us disruptions like this as Jim mentioned could be beneficial to our price and as there'll be more closeout opportunities down the road and I think Adrian on the on the branded question in terms of mix of assortment we feel like

speaker
Adam Orvos
Executive Vice President and Chief Financial Officer

we are at that inflection point and have now an anniversary last year on that. Your question about AUR also, again, as Michael said, we don't plan the business that way going forward, but looking back in fourth quarter, we did have a slight increase in AUR, just how the business mixed out with some of those better branded goods as part of the assortment.

speaker
Adrian Yee
Analyst, Barclays

Great. Thank you so much. Best of luck.

speaker
Adam Orvos
Executive Vice President and Chief Financial Officer

Thank you.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Anisha Sherman with Bernstein. Please proceed with your question.

speaker
Anisha Sherman
Analyst, Bernstein

Thank you so much. Jim, I want to ask your view about the store opening strategy as you talked about earlier on the call. Some of your competitors are talking about moving into more rural areas, moving into different sized boxes, smaller urban boxes. Do you see opportunities for different store formats for your Ross and DeeDees? And for the stores that have opened in newer states like Michigan, like New York the last couple of years, Can you comment on the performance of those? And I also have a quick follow-up on Adrian's question on the branded strategy. Are you seeing an inflection in comp related to that strategy as part of what you had planned? Are you seeing an actual uptick in comp on some of these categories and divisions where you've upped the brandedness in the category? Thank you.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Anisha, I'll walk through the real estate strategy first. We believe we have plenty of growth with the existing concept. Dee Dee's is 18,000 to 20,000 square foot stores. Ross is 23,000 to 25,000 square foot footprint. We see the real estate landscape. We have a healthy pipeline. While there's high volume, not a high volume of new development, we continue to see store closures from bankruptcies. or downsizing of existing store fleets that we've been able to take advantage of. As you mentioned, about 30 percent of our openings are in newer markets. I think it's too early to talk about New York and Michigan. We're pleased with the results thus far. Overall, though, over the portfolio, our new store productivity has not changed. It was 60 to 65 percent. of an average store last year, and we expect it to be about that level in 2025.

speaker
Jim Conroy
Chief Executive Officer

And on the second piece of your question on the branded strategy, we feel good about the branded strategy, right? We just delivered, I say we, I just showed up, but the company just delivered four consecutive quarters of positive comps driven by bulk traffic and basket size. The branded strategy, while perhaps it's a little bit more important in certain categories, was really a store-wide strategy. So to see the whole company perform well and have that performance be across merchandise categories and, again, traffic and ticket. In terms of specific categories, we have seen some nice sequential improvement in the ladies' business from the third quarter into the fourth quarter. And the fourth quarter is really the first time we had hit the percentage of our business targets that we wanted to hit from a branding standpoint. So overall, I think it's a solid strategy. I think we're executing pretty well. Certainly, we have opportunities to improve it and tweak it going forward. And the team is working on that now. But I think it's starting to pay some nice dividends.

speaker
Operator
Conference Call Moderator

And ladies and gentlemen, as a reminder, we ask that you please limit yourself to one question and one follow-up so we can get through everyone in the queue. Thank you. The next question comes from the line of Ike Borachow with Wells Fargo. Please proceed with your question.

speaker
Ike Borachow
Analyst, Wells Fargo

Hey, good afternoon. Nice to meet you, Jim. I think, Michael, I have a clarification and then a question for you. The clarification is I think you said – In one of your answers, fuel is favorable to last year, but a headwind to one Q in fiscal year margin. Did you mean tailwind or did I not follow that correctly?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Should have been tailwind.

speaker
Ike Borachow
Analyst, Wells Fargo

Tailwind, okay. Great. And then, Michael, I'll be the fourth person to try to get this question in view. But I guess when you look at the business, you know, the slowdown that you're seeing quarter to date, clearly dynamic environment, but... How much of the slowdown would you call weather-related versus potentially something in the customer demographic? Or just more directly, have you seen any notable softness in the Hispanic consumer quarter? I know you have to wait to see more and get more information, but I know you guys probably have data and look at the store based on zip code. So I just know that we get asked that question a lot. I'm curious if you have anything to share.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

You know from history we don't love talking about inter-quarter trends. I will say, though, at this time of year, it is extremely difficult to parse out specific impacts of weather versus tax refunds. Tax refunds this year have caught up, but early on they were delayed by half a week or a week. And then also trying to parse out external factors. So we did see, as Jim said, as weather improved, we did see an improvement in the trend. So we'll have to wait to see all the way through the first quarter to understand the real impact of each of those.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Marnie Shapiro with the Retail Tracker. Please proceed with your question.

speaker
Marnie Shapiro
Analyst, Retail Tracker

Okay, guys. Congrats on a great quarter. And I thought for a minute between, you know, our Jim Uess CEO and our new CFO, we almost didn't have any mics on a Ross Storrs conference call. And my decades of following you guys, there's always been a mic. So can we just talk a little bit?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Are you trying to get rid of me?

speaker
Marnie Shapiro
Analyst, Retail Tracker

No. You can't leave. I think, isn't it in the board somewhere, the board packet? There has to be a mic involved. So can we just touch a little bit back onto the advertising question? Because Ross has never been a big advertising company. Is it a shift to invest more there? Or how you advertise? Would you consider loyalty programs? Are you thinking about social media? You have a somewhat decent following, at least on Instagram. I'm just kind of curious what your thoughts are around the marketing.

speaker
Jim Conroy
Chief Executive Officer

Here, I think it's a little early to give some real specifics there. We probably have the ability to invest some more money there, and we probably have an ability to sort of perfect our messaging a little. I guess what I'd ask is just some patience as I get my arms around the team, we onboard a new ad agency, etc., we'll be able to share a little bit more about our plan as we go forward throughout the year.

speaker
Marnie Shapiro
Analyst, Retail Tracker

Fair enough. And can you guys quantify at all any impact from the fires in L.A. to your business, and have you seen it rebound since then?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Overall, obviously we saw an impact when it happened, and it impacted our consumers, our associates. It's very devastating, but minimal impact to the quarter, and we have seen it rebound since.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of John Kernan with TD Cowen. Please proceed with your question.

speaker
John Kernan
Analyst, TD Cowen

Good afternoon. Thanks for taking my question. Welcome, Jim. Thanks, John. So I think just you've been asked this question on a lot of calls, but I guess looking back at the margin structure of the business pre-COVID, whatever time period you want to look at, to now, the biggest difference is the SG&A rate has risen. where do you see opportunities to potentially leverage SG&A going forward? Obviously, there's a certain level of comps that would generate that, but are there specific expenses and line items within SG&A that you see under your control that you could bring down as a percent of sales over time?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

The change, I'll be the historian here, the change between pre-COVID and post-COVID is And SG&A is primarily a store-related cost driven by minimum wage increases. We're continuously looking for opportunities to be more efficient in the store without impacting the customer experience. But going forward, the leverage point for SG&A is about a 3% comp every year.

speaker
Unnamed Analyst
Analyst

Got it. Thank you. Thanks, John.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Dana Telsey with the Telsey Advisory Group. Please proceed with your question.

speaker
Dana Telsey
Analyst, Telsey Advisory Group

Hi, good afternoon, everyone, and welcome, Jim. Jim, as you think about your time and accomplishments at Boot Barn, from those accomplishments there in that chain, what do you bring to Ross stores that you think can be impactful to the business model, given it is a different merchandising and buying strategy? And just a quick follow-up.

speaker
Jim Conroy
Chief Executive Officer

Sure. Now, there's a lot of differences. Certainly, the off-price buying model is completely different than what I'm used to. There are some similarities, right? Our core customer is roughly the same income, roughly the same age, roughly the same ethnic diversity. Boot Barn skewed a little bit more male, and Ross, of course, skews a little bit more female. I guess my goal is if I look at the transformation of Boot Barn over a 12-year period, We slowly made progress on different things like store environment and marketing, and perhaps there's some similarities here. But I think it's also important to recognize sort of as the CEO, my number one, two, and three priorities are to sort of pull the team together and establish a go-forward strategy and have us all sort of rowing in the same direction. And I feel very fortunate that I've gotten... brought into the business. I feel great about the reception from the management team. I think we're already a very cohesive management team. I feel great about the talent that surrounds me. I have two very strong chief merchants, one over Ross and one over DeeDee's. We have the ongoing support of Barbara from a merchandising standpoint. And so if I were to try to draw a parallel to what I hope to bring here that perhaps helped Boot Barn be successful is just to kind of get the entire team pointing in the same direction and working collaboratively and to build on the success that Barbara has left behind for me.

speaker
Dana Telsey
Analyst, Telsey Advisory Group

Thank you. And then just on the topic of tariffs, from the last time there were tariffs, can you just remind us, What did the business do to react to those tariffs? What changed in terms of pricing? And does this time, how is it different or the same? Thank you.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

I think overall, it will be the same. How did we react? We negotiated costs. We mixed the business where we needed to differently. And in some cases, we did raise prices. And I think it'll be a mix of all of those, but we'll be partly dependent, especially on the price front, what the market, how the market responds.

speaker
Jim Conroy
Chief Executive Officer

Yeah. As you'd imagine what we're meeting on this, you know, if not daily, extremely frequently with a ever changing landscape, fortunately for the team, um, it's not their first rodeo, right? They've seen this before. And, uh, I think we have some good strategies in place to sort of mitigate any potential downside, but also to maximize the opportunities that might come our way based on the disruption to the supply chain.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Jay Sol with UBS. Please proceed with your question.

speaker
Jay Sol
Analyst, UBS

Great, thank you. I know this has been asked in a similar way before, but if you could just let us know if – You need any improvement in the comp trend to get to the negative 3% comp guide at the low end of the guide for Q1? And then secondly, just on the fact that there's a 300 basis point difference between the low end and the high end of the comp range, what's the reason for the wider range than normal? Is there less visibility now? If you could just sort of provide a little more color on that, that would be helpful. Thank you.

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Sure. On the wider comp range, it is absolutely driven by visibility entering the year. What we said on the comp trend is we have seen an improvement, and we've built since early February, and since weather has improved, and we've built that into the first quarter guidance.

speaker
Unnamed Analyst
Analyst

So are you saying that you built continued improvement into the guidance is what you're saying? Correct. Got it. Okay. Thank you so much. Thanks, Jay.

speaker
Operator
Conference Call Moderator

And the next question comes from the line of Christina Katai with Deutsche Bank. Please proceed with your question.

speaker
Christina Katai
Analyst, Deutsche Bank

Hi, good afternoon and welcome, Jim. So as you think about the improvement in some of your businesses like Ladies Apparel, you noted a nice improvement into the fourth quarter from 3Q. Can you touch on what are the areas within that are driving that? I think you spoke to the branded strategy being one of them. Do you think that can continue in 2025? And just how would you rate the performance relative to where you'd like it to be?

speaker
Jim Conroy
Chief Executive Officer

I would say the team has made some really nice progress. We've achieved the sort of levels of brands that we were hoping to achieve from a target standpoint. I think the content of the assortment was good through the holiday period, and it kind of played out in the comp line. In terms of more specificity under that, of course, if you go through the different classifications, you'll see a different trend line between MISI Sportswear and active and juniors, et cetera. So there's always places for us to make some ongoing improvements. And I think the team is on top of them. I've been sitting through the assortment planning meetings as we look forward for the spring and fall season. I really like the strategies they have in place and the direction they're taking the assortment.

speaker
Christina Katai
Analyst, Deutsche Bank

Great. Thank you so much.

speaker
Operator
Conference Call Moderator

And our final question comes from the line of Laura Champine with Loop Capital Markets. Please proceed with your question.

speaker
Laura Champine
Analyst, Loop Capital Markets

Thanks for taking my question. It's a follow-up to all the discussion about your full-year comp guide, which you've explained is wider than normal, lower than normal given the trend. As you look to improve the comp trend in coming quarters, can you get there just from improved weather, or do you need market share to accelerate or the macro to improve?

speaker
Michael Hartshorn
Group President and Chief Operating Officer

Well, the improved weather will obviously help, but The macro backdrop, there's a lot dependent on that. We're not sure if what we're seeing now is shock value of all the volatility in the market or in fact the underlying trend will improve. The good news in off-price is we can operate well in a number of environments as other Others around us struggle in a tough macroeconomic environment. That means more closeouts for us, which means our ability to get them and pass that on to the consumer with better values. If you go back in history, even in tough macroeconomic times, you have to go back to the 2008, 2009 levels. We've been able to navigate in the off-price environment fairly well.

speaker
Laura Champine
Analyst, Loop Capital Markets

Understood. Thank you.

speaker
Operator
Conference Call Moderator

And ladies and gentlemen, at this time, we have reached the end of the question and answer session. And now I'd like to turn the floor back over to Jim Conroy for any closing remarks.

speaker
Jim Conroy
Chief Executive Officer

Sure. Thank you for joining us on our call today. We look forward to speaking with you on our next earnings call. Take care.

speaker
Operator
Conference Call Moderator

And thank you. This does conclude today's teleconference. We thank you for your participation. You may disconnect your lines at this time.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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