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Operator
Welcome to Rumble Inc. Fourth Quarter 2023 Earnings Call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note this conference is being recorded. I will now turn the conference over to Shannon Devine, Investor Relations. Thank you. You may begin.
spk00
Thank you, Operator. I'm here today with Chris Pawlowski, founder, chairman, and CEO of Rumble, Brandon Alexandroff, the CFO, and Tyler Hughes, the COO. A press release detailing our fourth quarter and full year 2023 results was released today and available on the investor relations section of our company website. Before we begin the formal presentation, I would like to remind everyone that statements made on the call and webcast may include predictions, estimates, or other information that might be considered forward-looking. All forward-looking statements are made only as of the date of this webcast, and should be considered in conjunction with the cautionary statements in our earnings release and the risk factors included in our filings with the SEC. Future company updates will be available via press releases and company updates via the company's identified social media channels. I will now turn the call over to Rumble's founder, chairman, and CEO, Chris Pawlowski.
Chris Pawlowski
Thank you, Shannon. To start, I want to talk about 2023, our building year as a company. In addition to successfully diversifying our content library with several key signings across sports, comedy, and entertainment, we were relentlessly focused on delivering on our product commitments. Let me recap this extraordinary year for our world-class product and engineering teams. First, we completely transformed the user experience on Rumble.com, launching a fully redesigned user interface across all major viewing platforms. while integrating our premium subscription service, Locals.com, to offer more robust monetization opportunities for creators. Second, we acquired Colin in May of last year, which gave rise to the beta launch of our new patent-pending live streaming tool, Rumble Studio, which is an incredible product that will lay the foundation for future monetization. Third, we built and launched Rumble Advertising Center, which we often call Rack. I'm excited to say within the last 90 days, Rack began deploying pre-roll video ads across our mobile apps while we are also expanding our inventory by onboarding other publishers to the network. Fourth, on top of all this, we built the infrastructure necessary to support Rumble.com, laying the foundation for Rumble Cloud, which we publicly launched just two weeks ago. a completely revamped user interface and integration of a major video platform, a novel live streaming tool, an advertising network, and a cloud all in one year. Today, what we have is a beautiful business with four top-of-the-line products. Our team has worked tirelessly around the clock to build the products and services our audience desires. And I'm not only in awe of these products, but the team behind the colossal effort. What we have built is essentially a mini Google. And when you look at how long it took Google to build their offerings and the capital investment required, it really puts everything into perspective. Google purchased DoubleClick for $3 billion. This compares to the Rumble Advertising Center. Google purchased YouTube for $1.65 billion back in 2006, which compares to the Rumble video platform. Google has also invested billions into Google Cloud, which compares to our Rumble Cloud. And by the way, we did all of this with fewer than 250 people. In terms of our expansion into the cloud business, it's important to understand why our business was so well positioned to launch our cloud offering. Since day one, we have not relied on third-party cloud platforms. We've built and subsequently scaled our core video platform, Rumble.com, on bare metal since 2013. It really hit me when Parler got shut down, especially because big tech platforms had more violations than Parler did. But Parler was the only company that had severe consequences. The gatekeeper in this case was the cloud provider, Amazon AWS, who ultimately turned off the lights. Parler had no recourse and had no options to get back online. We realized that building Rumble's infrastructure was existential to our business, so we decided to do it in 2021. This undertaking allowed us to build the full stack, which not only allowed us to protect our business, but also enabled us to enjoy the favorable long-term economics of running our own infrastructure and avoiding being locked in to the unfair pricing of the incumbent hyperscalers. This infrastructure serves as the backbone that powers Rumble.com and has laid the technical foundation for Rumble Cloud. While building our own infrastructure was critical to protect Rumble, it also presented an incredible opportunity to leverage the size of Rumble.com and build out a cloud offering at scale to address a market saturated by customer pain points related to vendor lock-in strategies, unfair pricing, mistrust with data and privacy, complexity, and the acts of censorship. With the launch of RumbleCloud to the public earlier this month, the market now has an exciting new option from a cloud provider who is, first, devoted to protecting a free and open internet and will not turn off the lights for any kind of subjective and arbitrary reasoning. Second, built on the latest generation hardware capable of delivering top network speeds and quality. And third, disrupting the market with our pricing strategy. Our vision is to provide the most predictable pricing to the market so businesses can regain control of their IT spend. Just as Rumble has taken market share from YouTube, we plan for Rumble Cloud to do the exact same in the cloud market, going after the excess profits and revenues at the infrastructure layer, currently cornered by big tech. We are running on the singular highway of the free and open Internet, and it's an uncancellable highway. When big tech goes down, we remain untouched. This position secures Rumble, and by natural extension, our ecosystem of users, creators, advertisers, subscribers, publishers, cloud partners, and shareholders in a massive way while protecting the data independence of businesses. We are offering an opportunity to all companies. To support our go-to-market strategy in the mid-market and enterprise space, we recently announced partnerships with Kinship, a premier leader in managed IT services and solutions with 7,000 employees, allowing Rumble to meaningfully scale and accelerate our go-to-market approach, and ACP Creative IT, strengthening our focus on North America while expanding our offering with a wider range of complementary services and solutions using the cloud infrastructure. While we launch the high-performance compute tiers with dedicated vCPUs, we will expand our offering to include lower-cost tiers with shared vCPUs, which will better serve developers and small businesses. As with all of our products, we will iterate as the market demands, but at this moment, we feel that the medium to large enterprise customers is where significant opportunity exists. Although purchasing decisions for these companies can take time, we are encouraged by the aforementioned partnerships with Kinship and ACP Creative IT and the entry level of interest among mid-market and enterprise prospects. Today, the focus of the company is transitioning from building the products to generating revenue. Now that our products are in full production, we anticipate seeing sequential revenue growth beginning in the second quarter, which much of this revenue growth weighted towards the back half of 2024 as our monetization products begin to ramp. In particular, our confidence in this outlook is bolstered by the strong results we are experiencing in RAC throughout the month of March. The Rumble way begins with the right assets and products. Over the last two years, we have held our core audience of 40 million plus MAUs. And with this audience, we are able to hit our future revenue goals. To this point, it should be noted that our fourth quarter benefited from an outperformance in MAUs due to high-profile sporting events, such as street league skateboarding, which did extremely well, pushing MAUs to $67 million for the quarter. Due to the nature of one-off sporting events, this trend did not continue into the first quarter to date. Today, we have the right products and core offerings fully positioned to scale and start generating incremental revenues. We have the audience to monetize with the appropriate products. And keep in mind, we did this with fewer than 250 team members while ending the year with north of $200 million in cash on our balance sheet. We are competing against big tech on all fronts with the most dedicated team in an enviable market position to drive revenue. I'm the most driven and most excited I ever have been. The team is also incredibly motivated, and I look forward to updating you as our amazing progress continues. With that, I'll turn over the call to our CFO, Brandon Alexandrov.
Brandon Alexandrov
Thanks, Chris. I'll now take you through our fourth quarter and full-year financials at a very high level before turning the call over to the operator for Q&A. For the full year of 2023, we reported revenues of $81 million, an increase of 106% when compared to $39.4 million in 2022. For the fourth quarter, we reported revenues of $20.4 million, This compares to 20 million for Q4 2022. The 2023 fourth quarter revenue reflects an increase in other services revenue of 3.5 million, offset by a decrease in advertising revenue of 3.1 million. The increase in other services revenue was driven mainly by subscriptions, content licensing, tipping features, and provision of one-time content. Cost of services was 39.5 million for the quarter, compared to 23.5 million for the fourth quarter of 2022, due to an increase in programming and content costs of $14 million and an increase in hosting expenses and other service costs of $2 million. For the full year, cost of services increased by $102.4 million to $146.2 million due to an increase in programming and content costs of $98.9 million, hosting expenses of $2.7 million, and other service costs of $0.8 million. Moving to our cash position, We ended the year with $219.5 million in cash, cash equivalents and marketable securities, compared to $267 million as of September 30th, 2023. We are sitting on sufficient cash to meet our ongoing capital needs. With our monetization assets coming online late in the first quarter, we are transitioning from manual processes with a small number of creators to automated processes that scale more easily and therefore yield more predictable revenue generation. First quarter revenues still largely reflect this volatility, and as a result, will be down slightly from the fourth quarter. However, with the benefits of improved automation, we expect to see a sequential quarterly increase in revenues beginning in the second quarter. Specifically, this anticipated increase in revenues is supported by our experience with RAC throughout the month of March. Before I conclude, I want to reiterate what I stated on our third quarter earnings call. With our revenue engines coming online, and our guaranteed creator commitments set to significantly decrease during 2024 and 2025, we continue to move materially towards break-even in 2025. That concludes my prepared remarks. Before I turn the call over to the operator, I invite you all to join Chris this evening at 7 p.m. Eastern time for an exclusive post-earnings interview with Matt Kors to be streamed live on the Matt Kors Rumble channel. I will now turn the call over to the operator to open up the line for questions.
Operator
Thank you. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. And for a participant choosing speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question is from Jason. Helstein with Oppenheimer & Company, please proceed.
Jason
Thanks, everybody. So I'll ask several questions, and I'll go back in the queue, and depending if there are other questions, I can ask them more. So maybe just talk about the drivers of the lower, just some of the engagement drivers in the fourth quarter. So as far as maybe weaker minutes, was most of that YouTube-related? or did some of that have to do with just less premium content from your paid creators? I'll just do them one at a time.
Chris Pawlowski
Hey, Jason, this is Chris Pavlovsky. With respect to the uploaded hours, that definitely had an impact when YouTube cut off the auto sync that we disclosed back in January, I think it was. So that definitely had an impact on hours uploaded. With respect to the estimated bandwidth consumption, minutes watched based on bandwidth consumption, Um, you'll notice that, uh, in the, if you remember in Q3, we've been migrating over to our CDN. Um, we continued that migration in the fourth quarter and that also had an impact. And if you recall the, the, uh, that's an estimate based on bandwidth consumption. So the CDN had a, had an impact on that. Um, and also in addition to that, the, we, our MEUs were really strong based off of, uh, uh, one-off sporting events, such as the Street League skateboarding, that did extremely well in the fourth quarter, in December, in specific.
Jason
Okay. So, yeah, so the focus should be more MAU than minutes, just given some of those factors. And then you beat our gross profit estimate by a nice amount, even on lower revenue, which would suggest, like, you know, you manage content costs pretty well in the quarter. I mean, just maybe, you know, Brandon, can you talk a little bit about that? I mean... how much of it you were able to manage it versus, you know, you just had less content that had minimum guarantees and just, you know, just to talk about the dynamics from gross profit and the quarter thing.
Brandon Alexandrov
Yeah, sure. So just as a reminder of what the components are of cost of services, there's three main components. So the first one is the revenue share that we give to the creator. So for advertising, we share 60% of the revenue to the creator. So that's one component of cost of services. The second component, which at the moment is the largest component, are the guaranteed contracts that we're giving to those creators. And so as we scale, we expect those to decline over time. And the third component of cost of services, which is the smallest amount, relates to network hosting costs. So, yeah, I mean, we're continuing, as we said, to focus on those minimum guarantee contracts. And as they come off of contracts, The plan is that we don't have to renew those because as the monetization tools start kicking in, the creators will actually start earning that 60% ad revenue, and we don't have to extend those contracts.
Jason
And then I'll do one more and go back in the queue. So, again, maybe give us an update on reducing creator guarantees later in 24, and you've talked about meaningful progress towards breakeven in 25, so just given that EBITDA, I think, was better, EBITDA and cash burn was better than I think we were looking for in the quarter. Just how should we think about, I guess, those metrics for the rest of this year? And, you know, are you willing to say if you're targeting positive EBITDA in 2025?
Brandon Alexandrov
Yeah, I mean, our plan is to move materially towards breakeven in 2025. And as I said, it's coming from two main reasons. Number one, we're turning on the monetization engine, so that's going to start kicking in. You'll see sequential growth starting in the second quarter of this year. So the revenue starts kicking in, and then those minimum guarantee costs start declining through the rest of 24 and into 25, which allows us to get towards break-even in 2025.
spk10
Okay, I'll go back in the queue. Thanks.
Operator
Our next question is from Tom Forte with Maxim Group. Please proceed.
Tom Forte
Great, thanks, Chris and team. Congrats on the quarter and year. Like Jason, I have several. I'm going to ask three, and then I'll get back in the queue as well, and I'll go one at a time. So the first question I had was, Reddit's off to a very impressive start as a public company. Chris, I was wondering how you see the mission of Rumble as similar to Reddit and how you think it's different.
Chris Pawlowski
Yeah, so Reddit's a – It's been around for a very long time. When I look at Reddit and I compare it to Rumble, in a way, it started a lot, I would say, 10 years ago. One of the original founders was a lot in common in terms of free speech and freedom of expression. But I think that's changed a lot as the business has changed over the last decade. But one of the things that kind of stick out to me with Reddit is that I think they did like, was it $400 million in R&D, whereas with Rumble, our R&D spend and building the cloud and building the Rumble advertising center and building the video platform really kind of stands out in terms of what our team is capable of doing versus what a company that's been around for several decades almost now has been doing. So I see there's heavy contrast there, and I'm very prideful about that. and what we've done with the size team that we've done and the amount of capital needed to get it done in comparison to Reddit.
Tom Forte
Great. And then my second question is, historically, you've experienced spikes in usage and engagement on your platform during elections. How should investors think about the potential for that to occur again this year with the upcoming presidential election?
Chris Pawlowski
Yeah, so... I think that what we saw in the 2022 midterms was a good picture of what we can see in 2024. Obviously, this is a presidential, so it's going to be different. And how that shapes out to be remains to be seen. But definitely, the major difference here between 2022 and 2024 is that in 2022, our product was lacking. It needed a lot of changes, a lot of updates, a lot of upgrades. We are now there. So what excites me about this year is that we have a real opportunity to capture that growth, and hopefully I'm very confident that we're going to be able to not only capture it but be able to keep it and be able to really grow subsequent to that. So I think that's the major difference. We have a solid product now. The video product has really come a long way, and we're really looking forward to taking advantage of this election year into the future years.
Tom Forte
Great. So one more and then I'll get back in the queue. So RFK Jr. is running as an independent for president and it's on your platform. How's he done on Rumble? And can you provide an update on left-wing independent and influencers outside of politics joining and using Rumble?
Chris Pawlowski
Yeah. So we recently announced that RFK, not only is he an account on Rumble where he's live streaming, he just live streamed his event yesterday where he announced his VP and but he also has become a cloud customer using our cloud. So that's been an important development. With respect to expanding content into different areas that are not political, in this quarter, in the first quarter of 2024, we closed a partnership with Barstool Sports, which was a very important one in the sports category. And what I liked most about that partnership with Dave Portnoy was is that he was more interested in taking equity in Rumble and really believing in the mission than taking more cash. So the deal is mostly equity and some cash. And on the equity side, it's not material on the share issuance side of things.
Dave Portnoy
Great. I'll get back in the queue.
Operator
We now have a follow-up from Jason from Oppenheimer. Please proceed.
Jason
Thanks. A few more. So maybe just on Barstool, I mean, obviously there's a lot of content on the platform, but could we actually see the Barstool Distribution Partnership as a potential driver of engagement? I don't know, like, you know, in second quarter or just, you know, you have a lot of content and while it's quality content, it just, you know, it doesn't move the needle. Just could you get some perspective, like, Should we expect a bump on that distribution deal?
Chris Pawlowski
Hi, Jason. So with respect to Barstool, what we did see in January versus over February is they definitely grew on the platform and pushed more viewers. In terms of providing guidance on them specifically, I can't do that. But generally speaking, what we're trying to do here is is really kind of build the Rumble sports category in a way that kind of really allows and keeps the sports users onto the platform for longer. And that was kind of the strategy with politics. As you grow the political side, there's one creator that someone might watch, they find another creator, and it's all kind of within the same area. The same thing we kind of see with sports. You bring in a massive sporting event like Power Slap or... or street league skateboarding. And you kind of want to keep them, you kind of want to know that you want the user to know that they're all there. They can also find barstool and they can find 75 different podcasts that barstool might do. So I call that drifting into different categories a little bit and different types of content, but that's kind of the reason why we, we, we wanted barstool onto the platform on the platform to really kind of broaden that sports category. But like, As a whole, the amount of content and all the different verticals, I don't see a single creator, well, in a sense, moving the needle in any significant way, although we did see Street League Skateboarding in the fourth quarter really kind of move the needle in December. So it could happen, but hard to say.
Jason
Okay. And then just on RAC, I mean, obviously there's always risks in any business, but, I mean, just given where you are with the product development and, It sounds like the numbers you've seen in March. I mean, is that what's ultimately driving your confidence in the second quarter revenue ramp, just that, like, RAC is out and you've actually seen kind of numbers now that it's, you know, in full execution?
Chris Pawlowski
Yeah, that's right. RAC is doing a lot of different things now that we weren't doing in the fourth quarter of last year. We're really... adding a lot of publishers and bringing a lot more inventory. We have websites like the Drudge Report testing rack. We have Breitbart testing rack. We have countless different publishers now testing rack. You also have Rumble, which is starting to open up pre-roll inventory within the app, and that's bringing inventory in. So we're seeing kind of like the perfect storm of inventory really kind of adding in, and we see a very good path. when it comes to being able to add inventory into this system, both through Rumble and publishers. And we see a lot of open ground there. And just also on the flip side, we see the advertiser growth happening too. As we bring in more advertisers into the system, we're not seeing the drop-off on the CPM that one might expect. We're seeing our CPMs are holding as we add inventory, which means we're going to continue to add inventory. And we've really seen a clear picture here in the last couple of months. And in particular, March is really strengthening our confidence on RAC right now.
Jason
And the last question is, Brandon, we noticed there was an acquisition North River in the 10K, just a little color there.
Brandon Alexandrov
Yeah, that's the components of RAC, basically. So there's some technology and human capital. It's a company that we acquired, and that's the foundation for us building out RAC.
spk09
Okay, thank you.
Operator
Our next question is a follow-up from Tom with Maxim Group. Please proceed.
Tom Forte
Great. So last three for me. TrueSocial D-SPAC was one of your first cloud computing enterprise customers. Does the D-SPAC have any positive implications for Rumble, especially your cloud computing effort?
Chris Pawlowski
Hi, Tom. This is Chris. So, yes, I think that, you know, the D-SPAC is a great development for Truth Social. It puts a lot of capital in their bank and allows them to grow the platform now. So them being one of our largest companies, tenants on the Rumble Cloud and the first major one to come onto Rumble Cloud, that's pretty exciting for us that they have the capital now to grow and do what they need to do to take True Social to the next level. So as a long-term client and also as an advertising partner where we're monetizing them, they're one of our first publishers as well. This is a very positive development for us that we're very excited about internally.
Tom Forte
Excellent. All right, so then this one, Chris, you're going to have to indulge me. I know you've talked a lot about sports content, but I'm still in disbelief that Mike Tyson is going to fight Jake Paul in a live stream on Netflix. The whole thing there, I think, is just crazy. But that said, you've done real well in the past with sports content. Can you provide an update on your sports-related content, including its popularity?
Chris Pawlowski
Yes, so we saw an incredibly successful event from Street League Skateboarding that kind of surprised us all in the fourth quarter in December. Typically, we didn't see Street League Skateboarding kind of move the needle for us in any way, but they definitely moved the needle in Q4, December, with their latest event. And on the other sporting, we also have Nitro Rally Cross Racing and then we also have Power Slap that's exclusive. What we're seeing with Power Slap is that we're seeing a very good trajectory on the Power Slap front as well. The last event that we had was a Super Bowl weekend where we had people from like Travis Scott to Charles Barkley and to many, many, even iShowSpeed and Kai Sanat show up. So we had a lot of influencers come to that event, really push the event to new levels. So we're seeing some nice trajectory also on PowerSlap. So in terms of sports and then obviously attaching Barstool on, the Rumble Sports category is doing quite well at this point and has some good trajectory, especially with the most recent events that it's had.
Tom Forte
Great. All right, so last one for me, and thanks again for taking all my questions. So, wanted an updated thoughts on antitrust regulation, including laws being considered in Canada. Was wondering what impact, if any, there'd be for Rumble if TikTok was banned from U.S. app stores. And lastly, would you benefit if Apple had to lower its take rate for its app store?
Chris Pawlowski
I'll start with the take rate, absolutely. You know, for rants and tipping within... it was in the app, that would be very helpful to have a lower percentage there. With respect to TikTok, we obviously put that letter out publicly. We're very interested in being a technology partner in any consortium that goes forward with TikTok. We want to be part of that conversation. I do believe that companies like Google... and, uh, Meta are, would have antitrust concerns. So you, they can't be part of that in my opinion. And the only company out there that has the experience in video and the experience in managing a video platform, and even the experience in working on recommendation engines and algorithms for video, um, the one that it comes to mind is Rumble. So obviously we feel like there's a, there's opportunity there with, uh, with TikTok if, uh, something happens in terms of divestiture, we'd love to be part of a consortium on that. And the third thing, if I remember correctly, you're mentioning antitrust in Canada. We're concerned, but nothing decided yet.
spk12
Thank you, Chris. Thanks for taking my questions.
Jason
Thank you, Tom.
Operator
That is the end of our question and answer session. We will conclude today's conference. Thank you for your participation. You may now disconnect. Thank you. you Thank you. you Thank you. Thank you. Thank you. Greetings. Welcome to Rumble, Inc., fourth quarter 2023 earnings call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note this conference is being recorded. I will now turn the conference over to Shannon Devine, Investor Relations. Thank you. You may begin.
spk00
Thank you, Operator. I'm here today with Chris Pawlowski, founder, chairman, and CEO of Rumble, Brandon Alexandroff, the CFO, and Tyler Hughes, the COO. A press release detailing our fourth quarter and full year 2023 results was released today and available on the investor relations section of our company website. Before we begin the formal presentation, I would like to remind everyone that statements made on the call and webcast may include predictions, estimates, or other information that might be considered forward-looking. All forward-looking statements are made only as of the date of this webcast, and should be considered in conjunction with the cautionary statements in our earnings release and the risk factors included in our filings with the SEC. Future company updates will be available via press releases and company updates via the company's identified social media channels. I will now turn the call over to Rumble's founder, chairman, and CEO, Chris Pawlowski.
Chris Pawlowski
Thank you, Shannon. To start, I want to talk about 2023, our building year as a company. In addition to successfully diversifying our content library with several key signings across sports, comedy, and entertainment, we were relentlessly focused on delivering on our product commitments. Let me recap this extraordinary year for our world-class product and engineering teams. First, we completely transformed the user experience on Rumble.com, launching a fully redesigned user interface across all major viewing platforms. while integrating our premium subscription service locals.com to offer more robust monetization opportunities for creators. Second, we acquired Colin in May of last year, which gave rise to the beta launch of our new patent-pending live streaming tool, Rumble Studio, which is an incredible product that will lay the foundation for future monetization. Third, we built and launched Rumble Advertising Center, which we often call Rack. I'm excited to say within the last 90 days, Rack began deploying pre-roll video ads across our mobile apps while we are also expanding our inventory by onboarding other publishers to the network. Fourth, on top of all this, we built the infrastructure necessary to support Rumble.com, laying the foundation for Rumble Cloud, which we publicly launched just two weeks ago. a completely revamped user interface and integration of a major video platform, a novel live streaming tool, an advertising network, and a cloud all in one year. Today, what we have is a beautiful business with four top-of-the-line products. Our team has worked tirelessly around the clock to build the products and services our audience desires. And I'm not only in awe of these products, but the team behind the colossal effort. What we have built is essentially a mini Google. And when you look at how long it took Google to build their offerings and the capital investment required, it really puts everything into perspective. Google purchased DoubleClick for $3 billion. This compares to the Rumble Advertising Center. Google purchased YouTube for $1.65 billion back in 2006, which compares to the Rumble video platform. Google has also invested billions into Google Cloud, which compares to our Rumble Cloud. And by the way, we did all of this with fewer than 250 people. In terms of our expansion into the cloud business, it's important to understand why our business was so well positioned to launch our cloud offering. Since day one, we have not relied on third-party cloud platforms. We've built and subsequently scaled our core video platform, Rumble.com, on bare metal since 2013. It really hit me when Parler got shut down, especially because big tech platforms had more violations than Parler did. But Parler was the only company that had severe consequences. The gatekeeper in this case was the cloud provider, Amazon AWS, who ultimately turned off the lights. Parler had no recourse and had no options to get back online. We realized that building Rumble's infrastructure was existential to our business, so we decided to do it in 2021. This undertaking allowed us to build the full stack, which not only allowed us to protect our business, but also enabled us to enjoy the favorable long-term economics of running our own infrastructure and avoiding being locked in to the unfair pricing of the incumbent hyperscalers. This infrastructure serves as the backbone that powers Rumble.com and has laid the technical foundation for Rumble Cloud. While building our own infrastructure was critical to protect Rumble, it also presented an incredible opportunity to leverage the size of Rumble.com and build out a cloud offering at scale to address a market saturated by customer pain points related to vendor lock-in strategies, unfair pricing, mistrust with data and privacy, complexity, and the acts of censorship. With the launch of RumbleCloud to the public earlier this month, the market now has an exciting new option from a cloud provider who is, first, devoted to protecting a free and open internet and will not turn off the lights for any kind of subjective and arbitrary reasoning. Second, built on the latest generation hardware capable of delivering top network speeds and quality. And third, disrupting the market with our pricing strategy. Our vision is to provide the most predictable pricing to the market so businesses can regain control of their IT spend. Just as Rumble has taken market share from YouTube, we plan for Rumble Cloud to do the exact same in the cloud market, going after the excess profits and revenues at the infrastructure layer, currently cornered by big tech. We are running on the singular highway of the free and open Internet, and it's an uncancellable highway. When big tech goes down, we remain untouched. This position secures Rumble, and by natural extension, our ecosystem of users, creators, advertisers, subscribers, publishers, cloud partners, and shareholders in a massive way while protecting the data independence of businesses. We are offering an opportunity to all companies. To support our go-to-market strategy in the mid-market and enterprise space, we recently announced partnerships with Kinship, a premier leader in managed IT services and solutions with 7,000 employees, allowing Rumble to meaningfully scale and accelerate our go-to-market approach, and ACP Creative IT, strengthening our focus on North America while expanding our offering with a wider range of complementary services and solutions using the cloud infrastructure. While we launch the high-performance compute tiers with dedicated vCPUs, we will expand our offering to include lower-cost tiers with shared vCPUs, which will better serve developers and small businesses. As with all of our products, we will iterate as the market demands, but at this moment, we feel that the medium to large enterprise customers is where significant opportunity exists. Although purchasing decisions for these companies can take time, we are encouraged by the aforementioned partnerships with Kinship and ACP Creative IT and the entry level of interest among mid-market and enterprise prospects. Today, the focus of the company is transitioning from building the products to generating revenue. Now that our products are in full production, we anticipate seeing sequential revenue growth beginning in the second quarter, which much of this revenue growth weighted towards the back half of 2024 as our monetization products begin to ramp. In particular, our confidence in this outlook is bolstered by the strong results we are experiencing in RAC throughout the month of March. The Rumble way begins with the right assets and products. Over the last two years, we have held our core audience of 40 million plus MAUs. And with this audience, we are able to hit our future revenue goals. To this point, it should be noted that our fourth quarter benefited from an outperformance in MAUs due to high-profile sporting events, such as Street League Skateboarding, which did extremely well, pushing MAUs to $67 million for the quarter. Due to the nature of one-off sporting events, this trend did not continue into the first quarter to date. Today, we have the right products and core offerings fully positioned to scale and start generating incremental revenues. We have the audience to monetize with the appropriate products. And keep in mind, we did this with fewer than 250 team members while ending the year with north of $200 million in cash on our balance sheet. We are competing against big tech on all fronts with the most dedicated team in an enviable market position to drive revenue. I'm the most driven and most excited I ever have been. The team is also incredibly motivated, and I look forward to updating you as our amazing progress continues. With that, I'll turn over the call to our CFO, Brandon Alexandrov.
Brandon Alexandrov
Thanks, Chris. I'll now take you through our fourth quarter and full-year financials at a very high level before turning the call over to the operator for Q&A. For the full year of 2023, we reported revenues of $81 million, an increase of 106% when compared to $39.4 million in 2022. For the fourth quarter, we reported revenues of $20.4 million, This compares to 20 million for Q4 2022. The 2023 fourth quarter revenue reflects an increase in other services revenue of 3.5 million, offset by a decrease in advertising revenue of 3.1 million. The increase in other services revenue was driven mainly by subscriptions, content licensing, tipping features, and provision of one-time content. Cost of services was 39.5 million for the quarter, compared to 23.5 million for the fourth quarter of 2022, due to an increase in programming and content costs of $14 million and an increase in hosting expenses and other service costs of $2 million. For the full year, cost of services increased by $102.4 million to $146.2 million due to an increase in programming and content costs of $98.9 million, hosting expenses of $2.7 million, and other service costs of $0.8 million. Moving to our cash position, We ended the year with $219.5 million in cash, cash equivalents and marketable securities, compared to $267 million as of September 30th, 2023. We are sitting on sufficient cash to meet our ongoing capital needs. With our monetization assets coming online late in the first quarter, we are transitioning from manual processes with a small number of creators to automated processes that scale more easily and therefore yield more predictable revenue generation. First quarter revenues still largely reflect this volatility, and as a result, will be down slightly from the fourth quarter. However, with the benefits of improved automation, we expect to see a sequential quarterly increase in revenues beginning in the second quarter. Specifically, this anticipated increase in revenues is supported by our experience with RAC throughout the month of March. Before I conclude, I want to reiterate what I stated on our third quarter earnings call. With our revenue engines coming online, and our guaranteed creator commitments set to significantly decrease during 2024 and 2025, we continue to move materially towards break-even in 2025. That concludes my prepared remarks. Before I turn the call over to the operator, I invite you all to join Chris this evening at 7 p.m. Eastern time for an exclusive post-earnings interview with Matt Kors to be streamed live on the Matt Kors Rumble channel. I will now turn the call over to the operator to open up the line for questions.
Operator
Thank you. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. And for a participant choosing speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question is from Jason. Helstein with Oppenheimer and Company, please proceed.
Jason
Thanks, everybody. So I'll ask several questions, and I'll go back in the queue. And depending if there are other questions, I can ask them more. So maybe just talk about the drivers of the lower, just some of the engagement drivers in the fourth quarter. So as far as maybe weaker minutes, was most of that YouTube related? or did some of that have to do with just less premium content from your paid creators? I'll just do them one at a time.
Chris Pawlowski
Hey, Jason, this is Chris Pavlovsky. With respect to the uploaded hours, that definitely had an impact when YouTube cut off the auto sync that we disclosed back in January, I think it was. So that definitely had an impact on hours uploaded. With respect to the estimated bandwidth consumption, minutes watched based on bandwidth consumption, Um, you'll notice that, uh, in the, if you remember in Q3, we've been migrating over to our CDN. Um, we continued that migration in the fourth quarter and that also had an impact. And if you recall the, the, uh, that's an estimate based on bandwidth consumption. So the CDN had a, had an impact on that. Um, and also in addition to that, the, we, our MEUs were really strong based off of, uh, uh, one-off sporting events, such as the Street League Skateboarding, that did extremely well in the fourth quarter, in December, in specific.
Jason
Okay. So, yeah, so the focus should be more MAU than minutes, just given some of those factors. And then you beat our gross profit estimate by a nice amount, even on lower revenue, which would suggest, like, you know, you manage content costs pretty well in the quarter. I mean, just maybe, you know, Brandon, can you talk a little bit about that? I mean... how much of it you were able to manage it versus, you know, you just had less content that had minimum guarantees and just, you know, just to talk about the dynamics on gross profit on the quarter thing.
Brandon Alexandrov
Yeah, sure. So just as a reminder of what the components are of cost of services, there's three main components. So the first one is the revenue share that we give to the creator. So for advertising, we share 60% of the revenue to the creator. So that's one component of cost of services. The second component, which at the moment is the largest component, are the guaranteed contracts that we're giving to those creators. And so as we scale, we expect those to decline over time. And the third component of cost of services, which is the smallest amount, relates to network hosting costs. So, yeah, I mean, we're continuing, as we said, to focus on those minimum guarantee contracts. And as they come off of contract, The plan is that we don't have to renew those because as the monetization tools start kicking in, the creators will actually start earning that 60% ad revenue, and we don't have to extend those contracts.
Jason
And then I'll do one more and go back in the queue. So again, maybe give us an update on reducing creator guarantees later in 24, and you've talked about meaningful progress towards breakeven in 25. So just given that EBITDA, I think, was better, EBITDA and cash burn was better than I think we were looking for in the quarter. Just how should we think about, I guess, those metrics for the rest of this year? And, you know, are you willing to say if you're targeting positive EBITDA in 2025?
Brandon Alexandrov
Yeah, I mean, our plan is to move materially towards breakeven in 2025. And as I said, it's coming from two main reasons. Number one, we're turning on the monetization engine, so that's going to start kicking in. You'll see sequential growth starting in the second quarter of this year. So the revenue starts kicking in, and then those minimum guarantee costs start declining through the rest of 24 and into 25, which allows us to get towards break-even in 2025.
spk10
Okay, I'll go back in the queue. Thanks.
Operator
Our next question is from Tom Forte with Maxim Group. Please proceed.
Tom Forte
Great, thanks, Chris and team. Congrats on the quarter and year. Like Jason, I have several. I'm going to ask three, and then I'll get back in the queue as well, and I'll go one at a time. So the first question I had was, Reddit's off to a very impressive start as a public company. Chris, I was wondering how you see the mission of Rumble as similar to Reddit and how you think it's different.
Chris Pawlowski
Yeah, so Reddit's a – It's been around for a very long time. When I look at Reddit and I compare it to Rumble, in a way, it started a lot, I would say, 10 years ago. One of the original founders was a lot in common in terms of free speech and freedom of expression. But I think that's changed a lot as the business has changed over the last decade. But one of the things that kind of stick out to me with Reddit is that I think they did like, was it $400 million in R&D, whereas with Rumble, our R&D spend and building the cloud and building the Rumble advertising center and building the video platform really kind of stands out in terms of what our team is capable of doing versus what a company that's been around for several decades almost now has been doing. So I see there's heavy contrast there, and I'm very prideful about that. and what we've done with the size team that we've done and the amount of capital needed to get it done in comparison to Reddit.
Tom Forte
Great. And then my second question is, historically, you've experienced spikes in usage and engagement on your platform during elections. How should investors think about the potential for that to occur again this year with the upcoming presidential election?
Chris Pawlowski
Yeah. I think that what we saw in the 2022 midterms was a good picture of what we can see in 2024. Obviously, this is a presidential, so it's going to be different. And how that shapes out to be remains to be seen. But definitely, the major difference here between 2022 and 2024 is that in 2022, our product was lacking. It needed a lot of changes, a lot of updates, a lot of upgrades. We are now there. So what excites me about this year is that we have a real opportunity to capture that growth, and hopefully I'm very confident that we're going to be able to not only capture it but be able to keep it and be able to really grow subsequent to that. So I think that's the major difference. We have a solid product now. The video product has really come a long way, and we're really looking forward to taking advantage of this election year into the future years.
Tom Forte
Great. So one more and then I'll get back in the queue. So RFK Jr. is running as an independent for president and it's on your platform. How's he done on Rumble? And can you provide an update on left-wing independent and influencers outside of politics joining and using Rumble?
Chris Pawlowski
Yeah. So we recently announced that RFK, not only is he an account on Rumble where he's live streaming, he just live streamed his event yesterday where he announced his VP and but he also has become a cloud customer using our cloud. So that's been an important development. With respect to expanding content into different areas that are not political, in this quarter, in the first quarter of 2024, we closed a partnership with Barstool Sports, which was a very important one in the sports category. And what I liked most about that partnership with Dave Portnoy is that he was more interested in taking equity in Rumble and really believing in the mission than taking more cash. So the deal is mostly equity and some cash. And on the equity side, it's not material on the share issuance side of things.
Dave Portnoy
Great. I'll get back in the queue.
Operator
We now have a follow-up from Jason from Oppenheimer. Please proceed.
Jason
Thanks. A few more. So maybe just on Barstool, I mean, obviously there's a lot of content on the platform. Like, could we actually see the Barstool Distribution Partnership as a potential driver of engagement? I don't know. Like, you know, in second quarter or just, you know, you have a lot of content and while it's quality content, it just, you know, it doesn't move the needle. Just could you get some perspective, like, Should we expect a bump on that distribution deal?
Chris Pawlowski
Hi, Jason. So with respect to Barstool, what we did see in January versus over February is they definitely grew on the platform and pushed more viewers. In terms of providing guidance on them specifically, I can't do that. But generally speaking, what we're trying to do here is is really kind of build the Rumble Sports category in a way that kind of really allows and keeps the sports users onto the platform for longer. And that was kind of the strategy with politics. As you grow the political side, there's one creator that someone might watch, they find another creator, and it's all kind of within the same area. The same thing we kind of see with sports. You bring in a massive sporting event like Power Slap or... or street league skateboarding. And you kind of want to keep them, you kind of want to know that you want the user to know that they're all there. They can also find barstool and they can find 75 different podcasts that barstool might do. So I call that drifting into different categories a little bit and different types of content, but that's kind of the reason why we, we, we wanted barstool onto the platform on the platform to really kind of broaden that sports category. But like, As a whole, the amount of content and all the different verticals, I don't see a single creator, well, in a sense, moving the needle in any significant way, although we did see Street League Skateboarding in the fourth quarter really kind of move the needle in December. So it could happen, but hard to say.
Jason
Okay. And then just on RAC, I mean, obviously there's always risks in any business, but, I mean, just given where you are with the product development and, It sounds like the numbers you've seen in March. I mean, is that what's ultimately driving your confidence in the second quarter revenue ramp, just that, like, RAC is out and you've actually seen kind of numbers now that it's, you know, in full execution?
Chris Pawlowski
Yeah, that's right. RAC is doing a lot of different things now that we weren't doing in the fourth quarter of last year. We're really – adding a lot of publishers and bringing a lot more inventory. We have websites like the Drudge Report testing rack. We have Breitbart testing rack. We have countless different publishers now testing rack. You also have Rumble, which is starting to open up pre-roll inventory within the app, and that's bringing inventory in. So we're seeing kind of like the perfect storm of inventory really kind of adding in, and we see a very good path. when it comes to being able to add inventory into this system, both through Rumble and publishers. And we see a lot of open ground there. And just also on the flip side, we see the advertiser growth happening too. As we bring in more advertisers into the system, we're not seeing the drop-off on the CPM that one might expect. We're seeing our CPMs are holding as we add inventory, which means we're going to continue to add inventory. And we've really seen a clear picture here in the last couple of months. And in particular, March is really strengthening our confidence on RAC right now.
Jason
And the last question is, Brandon, we noticed there was an acquisition North River in the 10K, just a little color there.
Brandon Alexandrov
Yeah, that's the components of RAC, basically. So there's some technology and human capital It's a company that we acquired, and that's the foundation for us building out RAC.
spk09
Okay, thank you.
Operator
Our next question is a follow-up from Tom with Maxim Group. Please proceed.
Tom Forte
Great, so last three for me. TrueSocial de-SPACed and was one of your first cloud computing enterprise customers. Does the de-SPACing have any positive implications for Rumble, especially your cloud computing efforts?
Chris Pawlowski
Hi Tom, this is Chris. So yes, I think that the D-SPAC is a great development for Truth Social. It puts a lot of capital in their bank and allows them to grow the platform now. So them being one of our largest tenants on the Rumble Cloud and the first major one to come onto Rumble Cloud, you know, that's pretty exciting for us that they have the capital now to grow and do what they need to do to take Truth Social to the next level. So as a long-term client and also as an advertising partner where we're monetizing them, they're one of our first publishers as well. This is a very positive development for us that we're very excited about internally.
Tom Forte
Excellent. All right. So then this one, Chris, you're going to have to indulge me. I know you've talked a lot about sports content. But I'm still in disbelief that Mike Tyson is going to fight Jake Paul in a live stream on Netflix. The whole thing there, I think, is just crazy. But that said, you've done real well in the past with sports content. Can you provide an update on your sports-related content, including its popularity?
Chris Pawlowski
Yes, so we saw an incredibly successful event from Street League Skateboarding that kind of surprised us all in the fourth quarter in December. Typically, we didn't see Street League Skateboarding kind of move the needle for us in any way, but they definitely moved the needle in Q4, December, with their latest event. And on the other sporting, we also have Nitro Rally Cross Racing and then we also have Power Slap that's exclusive. What we're seeing with Power Slap is that we're seeing a very good trajectory on the Power Slap front as well. The last event that we had was a Super Bowl weekend where we had people from like Travis Scott to Charles Barkley and to many, many, even I Show Speed and Kai Sanat show up. So we had a lot of influencers come to that event, really push the event to new levels. So we're seeing some nice trajectory also in PowerSlap. So in terms of sports and then obviously attaching Barstool on, the Rumble Sports category is doing quite well at this point and has some good trajectory, especially with the most recent events that it's had.
Tom Forte
Great. All right, so last one for me, and thanks again for taking all my questions. So, wanted an updated thoughts on antitrust regulation, including laws being considered in Canada. Was wondering what impact, if any, there'd be for Rumble if TikTok was banned from U.S. app stores. And lastly, would you benefit if Apple had to lower its take rate for its app store?
Chris Pawlowski
I'll start with the take rate, absolutely. You know, for rants and tipping within... Within the app, that would be very helpful to have a lower percentage there. With respect to TikTok, we obviously put that letter out publicly. We're very interested in being a technology partner in any consortium that goes forward with TikTok. We want to be part of that conversation. I do believe that companies like Google... and, uh, Meta are, would have antitrust concerns. So you, they can't be part of that in my opinion. And the only company out there that has the experience in video and the experience in managing a video platform, and even the experience in working on recommendation engines and algorithms for video, um, the one that it comes to mind is Rumble. So obviously we feel like there's a, there's opportunity there with, uh, with TikTok if, uh, something happens in terms of divestiture, we'd love to be part of a consortium on that. And the third thing, if I remember correctly, you're mentioning antitrust in Canada. We're concerned, but nothing decided yet.
spk12
Thank you, Chris. Thanks for taking my questions.
Jason
Thank you, Tom.
Operator
That is the end of our question and answer session. We will conclude today's conference. Thank you for your participation. You may now disconnect.
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