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comScore, Inc.
11/4/2025
Good day and thank you for standing by. Welcome to the Comscore third quarter 2025 financial results conference call. At this time, all participants are all in the listening only mode. After the speaker's presentation, we will have a question and answer session. To ask a question during the session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference call is being recorded. I would like to hand over the conference call to our first speaker, Kevin Burns, Executive Vice President for Business Operations. Please go ahead.
Thank you, Operator. Before we begin our prepared remarks, I'd like to remind all of you that the following discussion contains forward-looking statements. These forward-looking statements include comments about our plans, expectations, and prospects, and are based on our view as of today, November 4th, 2025. Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. These risks and uncertainties include those outlined in our 10-K, 10-Q, and other filings with the SEC, which you can find on our website or at www.sec.gov. We disclaim any duty or obligation to update our forward-looking statements to reflect new information after today's call. We will be discussing non-GAAP measures during this call, for which we have provided reconciliations in today's press release and on our website. Please note that we will be referring to slides on this call, which are also available on our website, www.comscore.com, under Investor Relations, Events and Presentations. I'll now turn the call over to ComScore's Chief Executive Officer, John Carpenter.
John? Good evening, and thank you for joining us. For the third quarter, we generated just under $89 million in revenues, slightly up year over year and driven by continued solid double-digit growth in key strategic areas of our business. For starters, we delivered another strong print in local with double-digit growth that continues to highlight our product strength in measuring audiences, at a hyper-local level across platforms. Second, and despite a shift in strategy from a large retail media client, we delivered 20% year-over-year growth in cross-platform. Absent this shift, which we believe is unrelated to our product but does have a second-half impact on the revenue, our cross-platform business was up 35% in the quarter and demonstrates that clients across the media industry are turning to us for our suite of cross-platform audience planning, and measurement capabilities. These cross-platform capabilities are fueled by our unmatched data integrations across CTV, social, traditional TV, and digital, which when coupled with our intellectual property, enables us to deliver high-quality, differentiated cross-platform results for our clients. At our core, our goal is to enable cross-platform performance for our clients. We do that by giving them the measurement data, audience intelligence, and privacy-forward solutions they need to plan, target, and execute effective ad campaigns that deliver the outcomes that their businesses demand. In other cases, our solutions help clients articulate the unique audiences that are engaging with specific pieces of content at the show and episode level and allow for more effective packaging, planning, and monetization of content to advertisers. With our staggering data footprint, Comscore is measuring the audiences that matter most to help our clients get the performance and outcomes that matter to their businesses. And we do this with solutions like Comscore Content Measurement, which gives advertisers and media owners a unified view of audience behavior across screens in a way that they've never had before, letting them understand reach and engagement across content without duplication. We've built CCM in close collaboration with leading publishers, broadcasters, and agencies to directly address the industry's biggest unmet needs in content measurement and planning, delivering the transparency and comparability that the market has been asking for. Comscore Content Measurement solves one of the industry's most persistent and longstanding problems, fragmented measurement, and positions Comscore as the company that can finally bridge linear and digital truthfully, and at scale. CCM launched earlier this year, and we've already seen a number of clients leaning in, signing long-term contracts, which is a strong endorsement of this innovative solution, which we continue to see accelerate. The next step with this offering is something that we just launched in beta, measuring deduplicated exclusive and overlapping reach for specific programs and episodes. Program and episode level clarity takes the top level view of audience behavior that CCM provided at launch down to a granular view of what audiences are actually engaging with. Clients can now see where attention spikes or fades across individual shows, seasons, or movies, helping ground decisions for buyers and sellers with trusted independent data measuring real viewer behavior. For content owners, it provides the evidence base to greenlight new seasons, renew deals, and better price and package content for advertisers, distributors, and licensing partners, ultimately driving incremental revenue opportunities. And for advertisers and agencies, it informs smarter media planning by showing exactly which programs and episodes attract their target audiences. Comscore is uniquely positioned to deliver these granular insights combining our unparalleled data assets, partner relationships, and independence to bring a new level of precision and transparency to content measurement. The quick progress that our team has made in building out impactful features like this in our content measurement product is especially exciting because it's tangible evidence that the transformation we've been undertaking has been successful. Before I hand it over to Mary Margaret, And as we previously disclosed in September, we announced an agreement that the company had reached with its preferred shareholders that once voted on and approved by our shareholders has a number of features that we believe are beneficial to our common stockholders. Among other benefits, the agreement includes the elimination of more than $18 million in annual preferred dividends. the cancellation of a $47 million special dividend obligation, a reduction in our overall board size and in the number of preferred designees on our board, and the exchange of more than $80 million in preferred stock for common stock at a significant premium to the 90-day trading price as of our signing in September. These benefits, along with other changes outlined in our proxy filing, bring us a lot closer to a united stockholder base with better alignment of interests between preferred and common stockholders. In addition, this arrangement, if approved, gives us greater financial flexibility to invest in our products and technology to help drive growth. We encourage our shareholders to vote in favor of this transaction and look forward to updating you all on our 2026 outlook when we get back together in the early part of next year. With that, why don't I hand it to Mary Margaret for further details on Q3 and our end of year outlook.
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