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comScore, Inc.
3/17/2026
Good day, everyone, and welcome to Comscore fourth quarter 2025 financial results. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To participate, you will need to press star 1-1 on your telephone. You will then hear a message advising your hand is raised. To withdraw your question, simply press star 1-1 again. Please note, this conference is being recorded. Now, I would like to turn the call over to Mr. Kevin Burns, EVP of Business Operations. Please go ahead.
Thank you, operator. Before we begin our prepared remarks, I'd like to remind all of you the following discussion contains forward-looking statements. These forward-looking statements include comments about our plans, expectations, and prospects, and are based on our view as of today, March 17th, 2026. Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. These risks and uncertainties include those outlined in our 10-K, 10-Q, and other filings with the SEC, which you can find on our website or at www.sec.gov. We disclaim any duty or obligation to update our forward-looking statements to reflect new information after today's call. We will be discussing non-GAAP measures during this call, for which we've provided reconciliations in today's press release and on our website. Please note that we will be referring to slides on this call, which are also available on our website, www.comscore.com, under Investor Relations, Events, and Presentations. I'll now turn the call over to ComScore's Chief Executive Officer, John Carpenter. John?
Good evening, and thank you for joining us. 2025 was a solid year with meaningful progress as we further developed our leading cross-platform capabilities, all to achieve our objective of becoming the industry standard for modern measurement. Revenue for the full year was just over $357 million, and adjusted EBITDA came in at $42 million, both ahead of 2024 performance. This was driven by 24% growth in our cross-platform solutions, along with double-digit growth in our local TV offerings. Throughout the year, we had a number of important wins. One that I want to highlight is the launch of CCM, our cross-platform content measurement capability. CCM gives clients a more complete picture of the audience for any piece of content, whether it was viewed on linear TV, CTV, or a mobile device, all at the title level. Some of the largest broadcasters and technology companies in the world have already signed on, and we believe we're just scratching the surface. We've also deepened our relationships with the largest media companies, those that command the vast majority of ad dollars. Our cross-platform measurement solutions help drive nearly 25% year-over-year growth across key technology clients. Additionally, our local business continued to execute at a high level, anchoring our cross-platform capability while delivering significant value to our broadcast network and agency partners, contributing to double-digit year-over-year growth. Beyond our commercial execution, we made meaningful progress simplifying our capital structure. At year end, we closed the pivotal recapitalization with our preferred shareholders. The transaction eliminated $18 million in annual dividends, a $47 million special dividend obligation, and our preferred holders also converted roughly $80 million in preferred shares into common shares at an attractive premium. And we were able to reduce the size of our board. streamlining both costs and governance. This was an important first step, and we remain focused on continuing to simplify our business and strengthen our balance sheet as we move through 2026. I am proud of how our team's executed in 2025, and I'm excited about building on that momentum. But before I talk about where we're going, it's worth grounding everyone in where we've been. ComScore has always led with innovation, We were the first company to make digital audiences measurable at scale. While others are only now figuring out how to combine big data and panels, Comscore pioneered that work more than a decade ago. We also led the industry's shift to big data TV audience measurement, giving us over 10 years of experience delivering stable measurement that reflects how people actually watch television. That history matters because it speaks to what Comscore does when the industry is at an inflection point, and we're at one right now. The media landscape has fundamentally changed. Attention is fragmenting across AI-driven environments. Platforms continue to wall off their data. And creators across social platforms now command audience share that rivals traditional media. These shifts create a real challenge for advertisers, and they expose the limits of legacy measurement approaches. Our response is clear. Become the defining standard for modern measurement. That means building a fully integrated flywheel, connecting our offerings across planning, activation, buying, and measurement with common metrics across the board. When our products work together, our clients can navigate this complexity with confidence rather than confusion. CCM is a clear example of this action. It allows advertisers to evaluate audiences for social creators alongside ad-supported connected television and linear TV and to plan true cross-platform campaigns from a single unified view. This is the flywheel capability that we're building. I look forward to sharing more. Looking ahead, we're also bringing forward innovation in AI measurement, an area that is only going to grow in importance for our clients. The early work here includes measuring which sources, LLMs, and AI search tools are citing, how these tools are changing the way consumers discover brands and products, and perhaps most importantly, how they're changing the way consumers make purchase decisions. What differentiates CompScore is how we get this data. Our unique digital panel assets allow us to directly observe millions of AI search and AI chatbot interactions every single month. When we provide clients with single insights into how these tools are reshaping their businesses, it's based on real observed behavior, not just assumptions. CCM, AI measurement, connected product flywheel, our work in these areas is evidence that we're delivering, all in service of one goal, Establishing COM score is the standard for modern measurement. We look forward to sharing more about our progress and strategy with you throughout 2026. Now I'll turn it over to Mary Margaret to take you through our 2025 results.
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