Shoe Station Group, Inc.

in the company's SEC filings and today's earnings press release. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of today's date. The company disclaims any obligation to update any of the risk factors or to publicly announce any revisions to the forward-looking statements discussed on today's conference call or contained in today's press release to reflect future events or developments. I will now turn the conference over to Mr. Mark Worden President and CEO of Shoot Carnival, for opening remarks. Mr. Worden, you may begin.

Good morning, everyone, and thank you for joining us today for Shoot Carnival's second quarter 2025 earnings conference call. Joining me on today's call are Patrick Edwards, Chief Financial Officer, and Tanya Gordon, Chief Merchandising Officer. Our second quarter results demonstrate meaningful progress on our corporate strategy. We beat earnings consensus by over 20%, and expanded gross margins 270 basis points to 38.8%, our strongest Q2 margin in years. Our rebounder strategy is exceeding targets. EPS declined year over year from our planned rebounder investments, as expected, but margins expanded faster than planned, driving our strong earnings beat for the quarter. Since our last call, we've completed our back-to-school season, the period that defines our year. Fiscal August represents less than 8% of our days, but drives approximately 25% of our annual profits. As we moved into back-to-school in August, we achieved a significant milestone. The company returned a positive comparable sales growth for this must-win period. Shoe Station grew sales high single digits and expanded margins. SHU Carnival delivered positive children's category comp sales growth and margin growth. Rogan's expanded both comparable sales and margins. Every banner stepped up when it mattered most. Let me walk through what drove these results and why it matters for our future. Three strategic decisions shaped our quarter and back to school success. First, We prioritized margin dollars over pursuing lower quality, lower profit sales. Second, we invested in inventory depth to improve availability for back to school. Third, we continued investing in our rebanner program despite market uncertainty. These choices are paying off. Q2 gross margins reached 38.8%. That 270 basis point expansion came from disciplined pricing, improved mix, and better inventory availability, not from deep discounting. The rebounder strategy contribution was significant. SHU Station outperformed SHU Carnival by over 10% on merchandise sales during Q2 and back to school. Beyond top line sales gains, we're seeing a shift in demographics from Carnival's sub $30,000 household towards Shoe Station's over $50,000 range. This evolution in customer mix is driving improved economics across the portfolio and reducing the corporation's exposure to economic downturns. These new Shoe Station households shop differently. They purchase premium brands and build higher priced baskets. The result, product margins expanded 280 basis points at Shoe Station in Q2 plus fiscal August versus the prior year. Carnival and Rogan's both expanded margins too, but the new customer buying higher priced premium brands at Shoe Station is the big strategic win to highlight. All of this delivered 70 cents in EPS, beating expectations and giving us the confidence to raise our annual profit guidance range today. Turning to back to school. August was our first real test of shoe station at scale, and we passed convincingly. We ran one campaign idea across three banners with ruthless simplicity. We have the brands families want at prices that make sense. Heavy digital, strategic social, surgical television, and rebanner markets. The fiscal August numbers were strong. SHU Station grew comparable sales high single digits overall, driven by the children's category growing sales high singles with margin expansion, and the adult athletics category growing sales in the low 20s, also with margin growth. Notably, SHU Carnival delivered positive children's comp sales and margin growth for fiscal August back to school also. despite a challenging environment for the lower-income customer. Each banner contributed differently during back-to-school. Station attracted new, higher-income shoppers. Carnival competed effectively without sacrificing economics. Rogan started its rebannering efforts towards shoe station and migration toward the more accretive pricing strategy. Based on encouraging sales growth results during the Rogan's rebanner start, we extended the campaign into fall. Now let me review the latest details on our rebanner rollout progress, because this is where our strategy becomes reality. We acquired Shoe Station's 21 stores at the end of 2021. We entered fiscal 2025 with double the store count since the acquisition with 42 shoe station stores, approximately 10% of our fleet. Through relentless execution, we're now at 87 shoe station stores, approximately 20% of the company. By the end of fiscal 2025, we'll operate 145 shoe station stores, approximately one-third of our entire fleet. By back-to-school 2026, we'll surpass 215 stores, 51% of the current fleet at Shoe Station. That's the tipping point where growth begins to overtake decline, and we become a different company. The performance gap is developing as we anticipated. Shoe Station rebounder sales are up 8% year-to-date through August, while Carnival comps declined high singles. The SHU Station rebanners are generating product margins 270 basis points above prior year through August year-to-date. Importantly, we are growing sales with the more affluent target we aim to attract to SHU Station, with sales now growing in the core demographic of over $50,000 household income. SHU Station's back-to-school taught us valuable lessons. We won in athletics. We expanded margins across categories. We sharply grew our children's category penetration. But despite the growth achieved, we left sales on the table in the children's category. Too conservative on depth, not prominent enough in key store areas. Valuable insights captured. Now we know how to grow the children's category even higher next back to school. Rogan's continues to exceed expectations. August sales and product margin growth surpassed the metrics we set. Our response was decisive. Finished the rebounder process at all Rogan's locations to SHU Station this year. The station model works. The economics are proven. Wisconsin becomes our next SHU Station stronghold to expand from. Let me address SHU Carnival directly, as transparency here is important. Carnival's Q2 comps declined high single digits. though we saw sequential improvement from Q1 and sharp improvement at quarter end as back to school began. August showed further progress delivering low single digit climbs with growth in children's categories and solid athletic performance. The sub $30,000 income consumer faces ongoing pressure. While we could pursue more aggressive promotions to drive traffic, We believe maintaining margin discipline is the right long-term decision versus propping up this customer segment we are strategically shifting away from. We're managing the Carnival banner as a cash generator during our transition to SHU Station. Over each upcoming quarter, Carnival's percentage of our portfolio declines systematically. By Back to School 2026, it will represent less than 49% of our company. This deliberate shift reduces our exposure to a more volatile consumer segment while we diversify our customer base by building our premium banner. Our financial position gives us advantages many competitors do not have. As of fiscal August end, cash and securities are up double digits year over year at nearly $150 million. Debt is zero. While others navigate covenants and credit lines, we invest from strength. We are investing approximately $25 million this year in our rebanner strategy with an expected two to three year ROI payback, a strong payback model, and currently our highest profit return for our cash flow. We continue to evaluate acquisitions in a disciplined fashion. Our aim is to elevate our customer demographics, expand into new markets, and do so at a fair valuation. As announced after the Q1 call, I asked Kerry Jackson to return to my executive leadership team. Kerry's 35 years with the company and over 25 years as our CFO is a great asset to have back at my side. I'm excited about this extra horsepower supporting our strategic growth initiatives. On inventory, yes, we're heavy. This is strategy reflecting the macroeconomic volatility, not accident. Our intentional inventory investment delivered sharply improved in-stock rates on key items during back-to-school versus last year. When demand spiked in August, we captured it and drove sales growth with accretive margins. That availability at a lower cost basis was a key element that drove our margin expansion and our Q2 earnings beat. We expect to normalize inventory levels in 2026 with completion timing dependent on tariff and supply chain clarity. But understand this, with our balance sheet and our margin profile carrying extra inventory, that selling profitably is a luxury problem. We'd rather have it and sell it than miss the sale entirely. Looking forward, our confidence is building on multiple fronts. Our rebanner strategy is delivering strong sales and margin growth. Gross profit margins are robust and on pace to exceed our high side guidance given current trends. We tighten sales guidance to reflect stations and Rogan's growth and Carnival's reality. Overall, we raised our annual EPS guidance range to reflect the Q2 profit beat and fiscal August comp growth results. Importantly, We can see the inflection point approaching. When station hits 51% of our fleet next year, the math flips. Station growth begins to overtake carnival decline. Median income customers overtake deep discount shoppers as our core. I'll now turn the call over to Patrick to walk through the detailed financials and updated outlook. Patrick?

Thank you, Mark. Good morning, everyone. Let me provide additional detail on our second quarter and back to school financial performance and our updated fiscal 2025 outlook. Starting with our Q2 and August sales results. Second quarter net sales were $306.4 million compared to $332.7 million in the prior year. The 7.9% change reflects our strategic focus on higher margin business as we transform our customer mix and banner portfolio. Our 7.5% comparable store sales decline includes approximately 100 basis points of impact from the 20 re-banners we completed this quarter. The divergent performance by banner in the quarter reinforces our re-banner strategy. SHU station sales grew 1.6% with essentially flat comparable store sales. Through August year to date, station re-banner comps are now up high single digits. In Q2, Shoe Carnival sales declined 10.1% as we maintained pricing discipline despite pressure on the low-income consumer. Shoe Carnival's high singles comp decline in the quarter was the main driver of our overall comparable store sale decrease. Rogan's delivered approximately 20 million in net sales in line with our integration plans. Let me now provide some additional color on our performance by major footwear category during August, our highest-stake month of the year. Total company comparable growth was achieved with mid-singles growth in children's and low singles growth in athletics. Shoe Station far outperformed the total company, achieving high singles growth in children's and low 20s growth in men's and women's athletics. Total company men's and women's non-athletics decline low singles, reflecting the strong athletic cycle we are in, with Station also in the low singles outperforming Carnival. Now moving on to gross profit. Our gross profit margin of 38.8% represents a 270 basis point expansion versus last year. Let me break this down. Merchandise margins improved 390 basis points driven by three factors. disciplined pricing strategy across all banners, favorable mix shift as shoe station grows, and strategic inventory investments that improved in-stock rates. This more than offset 120 basis points of deleverage in buying, distribution, and occupancy costs. SG&A expenses were 93.6 million, or 30.6% of sales, compared to 27.1% last year. Approximately 200 basis points of this increase relates to our rebanner investments with the remainder due to deleverage partially offset by discipline cost management. Our effective tax rate in the quarter was 25.9% versus 26.3% last year. Net income was 19.2 million or 70 cents per diluted share compared to 22.6 million or 82 cents last year. Our Q2 2025 earnings included 21 cents of rebanner investments and otherwise exceeded the prior year by 9 cents. Turning to our balance sheet and cash flow, we ended the quarter with $91.9 million in cash and marketable securities, up from $84.5 million last year. Following our strong August performance, cash and securities exceeded $148 million of over 10% versus prior year, and we continue to operate debt-free. Inventory at quarter end was $449 million, up 5% versus last year. This strategic investment delivered the product availability that drove our margin expansion and positive comps during back to school. Year to date, capital expenditures total $24.4 million, with approximately $20 million funding our 44 rebanner conversions. Let me provide more detail on our rebanner economics. The 21-cent second quarter EPS impact includes store closure costs, four to six weeks of lost sales during conversion, additional depreciation, customer acquisition costs, and grand opening expenses. Year-to-date, we've absorbed 36 cents of EPS impact. We now expect approximately 70 cents for the full year or about $25 million in operating income impact. Given the margin increases and high single-digit comp lifts we are achieving, these investments are a compelling use of our resources. Now turning to our updated fiscal 2025 outlook. Based on our second quarter outperformance and positive August momentum, we are raising several key metrics. Net sales guidance is now 1.12 to 1.15 billion, tightened from our previous range. This implies significant sequential improvement in the back half, with comparable store sales improving from down high single digits in Q2 to down low single digits in the back half of the year. This improvement reflects a growing shoe station mix and strong event period performance, including August positive comparable sales. We're raising the EPS guidance range from $1.70 to $2.10 increasing the low end by 10 cents. This reflects our Q2B and confidence in sustained margin expansion. The wide EPS range reflects macro uncertainty and expected traffic volatility outside key selling periods. Gross profit margin guidance increases 150 basis points to 36.5% to 37.5%, reflecting the structural margin improvement from rebanners and discipline pricing. SG&A is expected to be $355 to $360 million, including the increased rebanner investment. Capital expenditures are expected to be $45 to $55 million, with $30 to $35 million for rebanners. For the third quarter specifically, we expect net sales of $290 to $300 million and EPS of $0.50 to 55 cents. In closing, we are successfully evolving our business mix toward higher margin categories and customers. Our rebanner investments are generating strong returns, and our balance sheet provides the flexibility to execute our rebanner strategy while remaining opportunistic on acquisitions. I'll now turn it back over to Mark for closing remarks.