LendingTree, Inc.

Good afternoon, ladies and gentlemen, and welcome to the LendingTree, Inc. fourth quarter conference call. At this time, all participants are on a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will follow at that time. If anyone should require assistance during the conference call, please press star, then zero on your touchtone phone. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr. Trent Ziegler. VP of Investor Relations, please go ahead.

Great, thank you. And thanks to everybody for joining the call this morning to discuss LendingTree's fourth quarter 2020 financial results. On the call with me this morning are Doug Levda, LendingTree's chairman and CEO, and J.D. Moriarty, chief financial officer. As a reminder, once again, we posted a detailed letter to shareholders on our Investor Relations website. earlier this morning, and with that, we will keep our prepared remarks relatively brief and spend the bulk of our time addressing your questions. Before I hand the call over, I also want to remind everyone that during today's call, we may discuss LendingTree's expectations for future performance. Any forward-looking statements are subject to risk and uncertainties, and LendingTree's actual results could differ materially from the views expressed today. Many but not all of the risks we face are described in LendingTree's periodic reports filed with the SEC. We will also discuss a variety of non-GAAP measures on the call today, and I refer you to today's press release and shareholder letter, both available on our website at investors.lendingtree.com for the comparable GAAP measures, definitions, and full reconciliations of non-GAAP measures to GAAP. And with that, I will turn it to Doug.

Thanks, Trent, and thank you, everyone, for joining our call. Before we get into questions, I'd like to spend a few minutes giving you my perspective on the business and a few of the reasons why I'm increasingly encouraged by our prospects as we've successfully navigated the challenges of the past year and we enter 2021 with positive momentum and clear focus on our strategic priorities. 2020 was a year unlike any other. The pandemic wrought havoc on public health and safety. It brought massive unemployment and economic strain, in part countered by unprecedented fiscal and monetary policy. While we've seen far-reaching changes in the way people live, work, consume, and manage their money, the past has also prevented many challenges, and it has created great opportunity. Despite headwinds in certain continuous areas or aspects of our business in 2020, we were able to maintain a healthy and productive workforce along with a strong balance sheet, sustained positive cash flows, thanks to our diversified portfolio of businesses. Because of that, we were able to remain focused on execution, serving our customers and our partners without losing sight of our broader strategic objectives around innovation and scale. Our fourth quarter's results reflect increasing momentum, at strength in our home and insurance segments combined with sustained recovery in consumer through its sequential growth in both revenue and adjusted EBITDA during what is typically a seasonally slower quarter. As we head into 2021 and the world begins to return to normal, as we all hope, we are focused on a broad range of strategic objectives across each and every one of our business segments that all serve to accomplish the greater objective of growing, engaging, and delighting our customers while serving our partners in a more integrated and automated fashion. We look forward to highlighting those initiatives and our continued momentum as the year unfolds. And with that, we'd love to take your questions.

Ladies and gentlemen, if you have a question at this time, please press the star and the number one key on your touch-tone telephone. If your question has been answered or you wish to remove yourself from the queue, please press the pound key. The first question is from the line of Yosef Squally with Truist Securities. Please go ahead.

Great. Thank you very much, and good morning, folks. So a couple questions. Maybe, Doug, just stepping back and looking at the competitive front, just curious to know how you think about competition, particularly in the auto insurance, home loan industries, et cetera, and maybe how you think about competitors like Credit Karma now that they're part of Intuit and what advantages you guys see yourself having as competition ramps up from a larger scale. scale players. And then JD, I know you guys are obviously not guiding to 2021, but can you maybe just flesh out for us the biggest areas of investment you're planning for this year? Because if I look at your margin guide for Q1, it looks like it's much lower than you guys have posted in a few years. So maybe if you can just flesh that out for us, that would be terrific. Thanks, guys.

Perfect. So on competition, we are obviously very, very mindful, and we always want to be winning even if the market's growing. We don't want to just take credit for tailwinds. A couple that obviously talk about the one that you focused on, Credit Karma, we think we are at least now. The good news is now everybody's seeing numbers. And I think it's safe to say they're about our size. And I think it's safe to say we're more diversified and they're more concentrated. And so we feel really solid in our position there. Now, will they have a great product and will we have a great product? We hope ours is better. We think ours is. We think our brand name is exceedingly strong. And there's a lot of things going on in that area that will expand in products, even from just loans and alerts, as you've seen. And it'll go beyond free credit scores into cash management and how you're doing budgeting, which we've done already. So I was honestly really happy to see our pacing versus them. Um, and the first time they had public numbers, the other one that I would say that just moved to another subject would be ever quote, which now we've got, obviously they're a public company and a tie, you know, in the past few quarters from what we've done, they've, they're a little bigger than us. We're a little bigger than them. Um, and, but, but I can tell you as our, as our companies, I think now biggest shareholder, um, I am thrilled with where they're going and the things that they're doing and expanding the agency business, expanding new lines of insurance and their integration with my lending tree. That's all really coming together. So I think unless you're a diversified product set in FinTech, it's going to be really hard to compete with a company that is more diversified across loans, insurance, um, and all the partnerships we've gotten investing, et cetera, et cetera. So it's just beginning there. JD, you want to take the next? Yeah, sure.

Um, thank you. So they're both good questions. So let me just expand a little bit on the competitive landscape because when you talk about auto insurance specifically relative to ever quote, and obviously they've been public since the middle of 18, um, We have businesses that on a revenue scale basis, as Doug points out, we kind of trade quarters on who's bigger. We do enjoy better VM margins generally. We also do admittedly have a little bit more dependence on SEM, and we're diversifying that. As with all of our acquisitions, the strategy has been acquire a really good business and make it better through diversification of marketing channels. And so within our Quilt Wizard business, which is our insurance business, that's exactly what we're doing. And that's not the only diversification going on. We're actually expanding our agent business. We're expanding our Medicare business. And so I think as 21 goes on, you're going to see us continue the diversification within insurance, and we're going to take a very good business and make it even better through diversification. So when you ask the question about investments, that's absolutely one of the areas where you're going to see us invest. And so that will tie into the next answer as it relates to margin. We certainly, as Doug points out, now, interestingly, we have some public competitors out there, Karma being one of them. We see what they're doing in, for instance, auto insurance, and they've talked about some of those initiatives. That's not new information to us. It's just newly public information. So the strategy is not new. tremendously different. When we think about insurance and specifically auto insurance, we look to whatever quote is doing. We look to a couple other players in the space, and we think we're a real leader in that space. We know we're a real leader in that space. So we're really happy with the diversification efforts in insurance specifically, and we see some great growth areas. I mentioned agency and Medicare specifically, but that's what you're going to see throughout 2021. As it relates to the margin question that you asked about investments, recognize that our guide is informed not just by investments that will go on throughout the year, but I think what's going on in Q1 specifically is really mixed. And one of the things that we make an effort to do since we run a diversified portfolio of businesses is let them all operate independently with regard to strategy in the moment. So right now in mortgage, as you've seen from us time and again, there's a great opportunity to drive VMD growth, but that VMD is going to come at probably lower VMM percentages as we enjoy great revenue growth. That's happening at the same time as we are rebuilding certain of our consumer businesses. So we highlighted pretty exceptional percentage growth in credit card, in the fourth quarter, and we expect some of that growth to continue in the first quarter as we rebuild that business. But I made the point on the last call that that card business may not contribute at all to the bottom line as we rebuild it. And so recognize that you've got a mortgage business where you're getting incremental revenue growth at lower percentage margin, a card business that we're rebuilding at a very modest margin because that's the right strategy for the business at the time. So it's really mixed, but it's also our desire to let each business do the right thing strategically to grow. And so, you know, as you look at that card business, I need to remind everybody, in 2019, that was a $212 million business for us. And it was down at the trough 85%. And we are growing it back, but at small margins initially. And we're really happy with the progress in Q4. But as we pencil that out in Q1, that contribution is going to be very modest. And when you combine that with the trend in mortgage, you can understand the guide. So that's really what's going on with Q1. There are a number of investments we're going to make throughout the year. We're really happy about the strategic plan for all of the businesses, my lending tree included. But in terms of in terms of the margin in the Q1 guide, that's really the influence. Okay.

Very helpful. Thank you both.

Your next question is from the line of Jed Kelly with Oppenheimer. Please go ahead.

Great. Thanks for taking my question. Two, if I may. One, just circling back on my lending tree, I think at your analyst day in 2019, you admitted that's the key to sort of expanding your terminal margins. So just Where are we with the My Lending Tree strategy, and how do you see driving increased consumer engagement? Is there any way to take advantage of sort of some of the enthusiasm we've seen with retail investing? And then just on the home segment, J.D., you said it's expected to accelerate in one queue. I mean, how should we see that trending throughout the balance of the year?

So I'll take My Lending Tree first on a – From a product standpoint, we feel very, very, very good. From a strategic standpoint, we also feel very good. And the reason is it's just like how LendingTree diversified. And when we were 90% mortgage and 10% every other loan type, as we brought in other loan types, those not only add to the individual like credit card business or the personal loans business, it adds to the overall on my lending tree, the same thing is happening. So while we don't have the largest source of revenue for my lending tree users, which is personal loans, because during the pandemic, Appropriately so, people took their stimulus money, paid down their balances, and so they weren't necessarily shopping for credit cards and personal loans. Totally fine, but we're seeing members do well, we're seeing engagement do well, and we see a lot of new products that we can slot in there. So we're looking at a number of individual product apps that could be folded into something even more broader. Everything from identity theft, obviously credit repair, and we think that is a powerful source in that base as we can help improve people's credit, that even if interest rates rise, which they will, that we can refinance people as they move up the credit sector. So I'm very happy with where that's going right now.

Jed, part of your – so, Jed, part of – there are kind of two parts to the MyLendingTree question, right? One is, are we happy with the progress on the product? The answer to that is yes, absolutely. When we look back, however, at 2020, our strategy for signups for driving members to MyLendingTree has been dependent on personal loans, as Doug points out. And when personal loans goes backwards – you know, our new signups is going to flag. We're happy with the fourth quarter signups, right? That's a pretty meaningful jump from 15.7 to 16.6, and certainly the most meaningful jump that we've had. Now, how is that happening in an environment where personal loans are still weak? You've heard us talk about syndicating our platform and working with partners, and we've mentioned H&R Block, and there are many other partners, actually, There are other partners that are on board and some that are in the pipeline, but effectively what we're talking about is the syndication of MyLendingTree and managed marketplaces. And right now, between H&R Block and one other key partner, we've driven 1.5 million new signups. So that strategy that we've been talking about for well over a year is starting to bear fruit, which we're really excited about. Then there's got to be the engagement of the product, and we talked about Plaid and the Plaid integration, and we've got to drive people to connect their accounts there. But the product is unquestionably much, much better than it was a year ago, and we're really excited about the new features that we'll add this year. So we actually look at the growth in signups in Q4 amid an environment that was tough for personal loans. That's a real bright spot for MyLTIC. and I think it suggests that that strategy of syndicating the platform is a good one. In terms of your question around mortgage, we've made a real effort to make sure that people understand the mortgage cycle for our mortgage lenders and our mortgage cycle, right, and that earlier in 2020 when there was tons of organic volume, that's a tough environment for us when lenders are flush with organic volume. Well, as the year has progressed – our services have been more dearly valued, and you see that in our RPLs. Hard to say what inning we're in. Obviously, we're very mindful of this increase in rates, which is going to make the value proposition of a refinance a bit more challenging. Right now, we're certainly seeing a good RPL environment, and we need to work with our lenders to make sure that our leads convert. And that's really what's been going on under the hood. We've talked about different products, that lenders can choose from and exclusive matches and the like. Those are all intended to drive conversion. And that's the subtle thing that's been going on within our home business that we're really excited about because we think our product is just working better for our lenders, certainly better than it was in the last cycle where it was kind of one product that you could either succeed with or not. We think we've really evolved our home product specifically to So hard to call the cycle, but we're certainly seeing that there's, you know, as we've talked about in the past, as the refi cycle progresses for our lenders, we tend to lag that a bit, and you're seeing our outperformance right now. So that was evident in Q4, and as we said, it's accelerating here in Q1, which is great to see.

Thank you. And all I would add there is – As people have heard in the past, in a refi boom lending tree or low-rate interest rate environment in mortgage, lending tree will tend to underperform because lenders don't need us. Because of the product changes and all the stuff on the hood that JD said, talked about, we've been able to dramatically increase lender capacities. And we have strong indications that their needs and their volume is going to stick. In addition to that, you've now got new mortgage companies who are springing up. And the first place they're calling to get volume is us. And we've also talked to other even startups who are trying to build any brand new thing inside of mortgage. And their biggest problem is you've got to get customers to trust you. We've already got them. So we can now lean into marketing at lower percentages, but we maximize the dollars. And now with knowing also the My Lending Tree LTVs, we can not only be marketing against the payoff today, but we can be marketing as we know it in terms of the payoff tomorrow. And whether tomorrow is a day, a month, a quarter, or six months, we've now got the ability to do that.

Your next question is from the line of Steven Sheldon with William Dillard. Please go ahead.

Good morning. Thanks. I wanted to follow up on my lending tree. Clearly great sequential member growth. Monetization there has been lower for the last three quarters, I can guess, and almost entirely from the pullback in personal loans. As you think about this year, 2022, potentially into 2023, is stronger monetization there highly dependent upon personal loans recovering or with some of the added member touch points? product integration? Is better monetization there becoming much less dependent upon personal loans? Could we be hitting that point over the next couple of years?

So the short answer is definitely not going to be dependent on personal loans. We're working on some new I don't want to say features, but even consumer experiences like inside of mortgage and inside of purchase mortgage, inside of more longer-term alerts that we can give to people. So the answer is we're definitely not going to be dependent on personal loans. Personal loans happens to be the easiest thing, right, that you can say to a consumer, you've got a bunch of credit card debt. And we can tell you right now, we can consolidate that. You're paying this percent interest. You're going to pay a lot less over here. Consolidate, get it done, right? Like that's an easy thing to do. And as I said, during COVID, a lot of consumers did that on their own, did that on their own. Seven years ago, none of us would ever have been talking about personal loans because it was sort of this, It was something that was done by sort of subprime finance companies. Anytime people are providing financing, we're going to provide a market for it. And so we're right there. And so while my lending-free revenue in the cycle we've seen is dependent on personal loans, With everything else and the conversion and the after application touch points, the engagement is very, very good, and I'm happy with it. I wish everybody in America had a MyLendingTree account, and someday we're going to get there because it will just tell you when to save money across every financial institution in the United States across insurance and lending. Clearly, we're not there, but we're definitely on the line. JD?

Yeah, let me, Stephen, let me give you a good example. So, I mean, the answer to your question is no. As you look out to 21, 22, later in 21 and 22, the dependence on personal loans should reduce fairly significantly. But one of the things that we're focused on, Obviously, we want each of our businesses to drive new sign-ups. That's one thing. But we're really focused on making sure that we can actually have the consumer have a really good experience within MyLT and across our products. So there are some foundational things you have to build first. So one big question we often get is insurance integration. And that's not just driving sign-ups, but that's saying, okay, here's somebody who's in market in this great insurance platform that we have. What are we doing to make that work with MyLT? Well, the agency initiative that we have within insurance, when we talked in our shareholder letter about the app, the in-auto dealer app, well, the agency technology is the key to that. So we have built this technology for the agency that supports the dealership app. But guess what it also supports? The ability to show a rate within MyLT and any other cross-sell opportunities. And being able to show a rate is really important. So as we build out that agency within insurance, it will not only help diversify our insurance business, which is wonderful, but it supports the cross-sell opportunity. It supports the integration with myLT. And so we're really happy with that. When does that manifest itself in terms of results? Probably the timeline that you're talking about later, 21, 22, in terms of myLT results. But I think if we're sitting here a year from now talking about myLT, that dependence on personal loans is quite a bit lower. And you should see, actually, insurance – and card and other businesses far better integrated with my own team, which will be awesome. And obviously, as you point out, that should actually really help our natural marketing profile.

And JD hit on the B2B aspects of this a little bit. The co-branded with other partners is definitely working, and that will work not only with lending. It also works with insurance companies. The auto dealer app, for example, while it's only in a few auto dealers, it is having great impact. And when we look at the unit economics and the future of that, if it works at three auto dealers, it will work at 300. And there are things coming behind that. And that auto dealer app, for example, can give instant quoting with fully bindable quotes for auto insurance that we will – we're much more integrated on LendingDream, but those types of products can now migrate across everything else we have as we build out our ecosystem.

Great. Appreciate all the color. Thanks. Thanks, Stephen.

Your next question is from the line of John Campbell with Stevens. Please go ahead.

Hey, guys. Good morning. Hey, John. Hey, I know this is probably impossible to directly piece out, but JD or Doug, I'm just curious about your bigger picture thoughts around stimulus and how much that might be playing a factor kind of in the pace of recovery and consumer.

So I alluded to it before. I think it's definitely having a major impact on we've got lenders ready to lend and we've got consumers that aren't necessarily in the numbers they were before needing or wanting to borrow. And as much as that might, uh, not have our EBITDA higher in a year from a company that's trying to help, uh, that our mission is really to help consumers get their help, everybody get their finances right. Um, and, That's okay. So I'm fine with it. If people are paying down debt because the government's giving them free money, that's certainly better than borrowing it from a credit card company if that hurts our business for a few months. That's fine because it's going to put them in a position where they now can become homeowners, they can start small businesses, and they can engage with us in much more valuable products in the future.

Yeah, John, I guess I would just say, you know, it's really the stimulus is, if it helps people get through, wonderful. But the uncertainty around it is what we need to get past for our partners, right? So let's talk about each business. If you're a credit card issuer and you're looking at credit card balances, but you're trying to assess the impact on the consumer and how credit worthy are they, right? That influences how aggressive you're going to be in growing credit card new card issuance, right? And so we're definitely seeing a number of our credit card issuers. We have, I think, two now back to pre-COVID underwriting standards, okay? So they obviously pulled back quite a bit, but we're now seeing finally a couple of them get back to the same underwriting standard. That's great. We're starting to see in credit card better offers, better product, right? So instead of 12-month balance transfer, it's 18 months. And so more inducement for the consumer. So we're seeing a little bit more aggressive behavior on the part of the credit card issuer, which is great to see and certainly a sign of confidence. In personal loans, as we point out, if people don't have credit card balances, they're not going to have as much desire for a personal loan, and the stimulus obviously has definitely impacted that business. Interestingly, in In small business, which had a great fourth quarter that we were very happy with, we definitely see the PPP impact. What we see is a lot of small businesses inquiring about loans, but the conversion rates impacted by the uncertainty of PPP. So what are they going to get from the government impacts the follow-through of a small business owner to proceed with a non-PPP loan because they don't know what's going to be available to them. So I think the common ground on each of these is really a little bit of uncertainty. Personal loans are a little bit different. Every lender who was on the network pre-COVID is back on. I think we disclosed that last quarter. We were thrilled with that. But really, personal loans are a little bit unique just because there's not as much consumer desire for that product right now, given the stimulus. So it's certainly having an impact, but as Doug points out, if it's helping our consumers get through this, that's going to be great for us long term.

Okay, that's great, Keller. A quick follow-up here on the brand sense. I think last year, if I recall correctly, you guys had some committed spend, and then obviously a portion of it was kind of, you know, you were able to flex. But just curious for this year if you guys have kind of earmarked a particular level of spend, and if so, how much of that is fully committed versus truly bearable?

Yeah, so we kind of went into this year assuming it would be similar to last, but we've taken steps so that we can flex it higher based on how certain businesses trend. And so you might see us later in the year stepping that up. It certainly stepped up a little bit quarter on quarter here in the first quarter relative to the fourth, reflective of our business. But as the year progresses, you might see us step that up a little bit.

Okay. And the only thing I would add to that is we are always going to deliver or we're always going to do our best to deliver profits to our shareholders. And if we've got opportunities to invest for the future that are truly investments, not just spending money, but that, you know, JD Moriarty or somebody from our finance team says, yes, let's go spend this much money on this above and beyond what we were thinking about because we're seeing new numbers and it's going to have a return. We're going to do it and we're going to tell you about it.

Makes sense. Thanks, guys. Thanks, Jen.

Your next question is from the line of Melissa Waddell with JP Morgan. Please go ahead.

Good morning, guys. Thanks for taking my questions today. Wanted to focus on consumers as well. I'm trying to reconcile some of the comments you've made about I think it's particularly in part with having sort of a lower margin on that business as part-issuers come back into the space. I'm trying to reconcile that with actually what was a pretty strong margin in the consumer category as a whole in 4Q. So I'm wondering what sort of offsetting areas of strength there were in that segment. And then I guess a second question would be around the partnership with Westlake. and sort of understanding that better, how that differs from current offerings and auto, and how we should think about that scaling. Thank you.

J.D., you want to take that?

Yeah, absolutely. So, Melissa, overall, the consumer category does carry high margin because it also includes our – of our big businesses, our personal loan business is our highest margin business. So that business normally is weak in the fourth quarter relative to the third, right, because typically people run up credit card balances in the fourth quarter, and then it's strong in the first quarter, okay? So that seasonality did not play out, and actually personal loan was modestly bigger in the fourth quarter than it was in the third. And card obviously grew. Now, the card business, as we look at each of our businesses, and we've been doing this since, you know, on a daily basis in light of COVID, one of the nice things about our model is obviously when the revenue opportunity goes down, so does our cost structure. And so we've watched each of our businesses, and you saw that in our mortgage business, for instance, in the second and third quarter when that margin expanded. Well, the card business is the only business that had days in 2020 where it actually lost money. where the cost to deliver volume to our card issuers exceeded the revenue opportunity. And so as payouts compressed in card, that was a tougher business to manage. Now, it wasn't losing money on a daily basis, but I'd say every kind of fifth day throughout 2020, it would seem to have a day where it might lose a little bit of money. And recognize that with card, it's a month-to-month business. And as issuers want to profile new cards and we get certain payouts for those cards and we learn about those for the month ahead and what their goals are, we're trying to meet their volume goals. And the cost environment has been high. We've had to, in the fourth quarter, we've got competitors in-card, who are driving that cost up. Now, I would say that we are probably – I mentioned that a couple issuers are back to pre-COVID levels with respect to underwriting. That's the first sign. If their underwriting criteria is back, that's great. What should follow from there is enthusiasm to grow. And when the RPLs – or, pardon me, when their payouts, I should say, move up a little bit, and when we get, I'd say, a couple more, one or two more issuers who want to grow, that should flip, meaning that the revenue opportunity will exceed the cost environment. We are strategically deciding to grow that business right now, meeting volume targets for issuers to take more of their market share as the months proceed, and recognizing that it might be a break-even proposition in the card business as we try to build it back. So with any one issuer, we're saying to them, okay, in January, how much of your spend can we get? Okay, great. Maybe we did that at a break-even level for us in January. What can we do in February? Can we grow it? That's the strategy. And when the network gets a little bit more robust, we'll start to be a profitable business there. But CARD specifically is going to drag on margin in Q1. relative to what consumer is typically. The personal loan business continues to enjoy pretty good margin profile. We just need revenue growth there. So it's really a mix of businesses. Now, the other thing I would point out – oh, sorry, go ahead, Doug. Oh, go ahead. No, you. Sorry. Go ahead. Yeah, no. I mean, if you look at those businesses, that's card, personal loan. Small business was very strong in the fourth quarter, but we're preparing for that, you know, that card business is going to grow with modest contribution. Sorry, go ahead.

All right. Yeah, the only other thing I would add to sort of the conundrum of why you can have like the comments and card and then still have very good margins and consumer, it goes back to in my lending tree. Even with consumer balance sheets being better, we can get a lot of quote-unquote free or already paid for transactions that are happening later in their engagement with us. So that's the longer-term My LendingTree strategy, which is why you're seeing consumer margins a little bit higher, but you're also not seeing us then yet saying, come to LendingTree and get a personal loan. That would be a direct thing around personal loans And as those economics work, we improve those. But in the meantime, you still have a lot of my lending tree traffic that is fed from all of those other loan types coming through. And that's what's enabling us to be able to still say, as you said, let's grow the credit card business. If our lenders are paying us enough money that we can go market, great. We're certainly not going to lose money, but if we make a dollar, it's better than losing a dollar. And we're going to get signups and lifetime value and more customers in the front door engaging with us. That's the plan.

Your next question is from the line of Rob Wilhack with Autumus Research. Please go ahead.

Morning, guys. I wanted to follow up on my LT and engagement there. Wondering if you can share any additional color around usage and interactions. Are my LT users interacting with the platform more and more? And if so, how fast is that increasing?

J.D., do you want to give, like, numbers and then I'll hit overall? Sure. Because there's definitely signs of goodness in there. Yeah.

And it's not all perfect. The biggest thing, Rob, is really this Plaid integration, getting people to become connected accounts. So of those who are connecting their accounts, and the real thing that we've got to drive this year is that. What's the call to action to get somebody to connect their accounts with Plaid? We're seeing their engagement up almost 30%. So that's great. And then we're seeing revenue per active user as a result of that connected account. That's up 20%. So, you know, strategically we want to drive people to engage their accounts. That's really important to us. But the monthly active users, we've got to get them to connect accounts. We think that's really the driver strategically throughout the year. Okay. We don't have a new set of, like, public metrics that we're going out with, but that strategy is certainly working, and we're really happy to see that.

And then the reason for that is if we can get you to connect your accounts, we have more opportunities to give you alerts. So the more we know about you, the more we can tell you how to save money. And we have to get consumers to sort of take that next step. So the beautiful thing about our business model is we can drive you in to say, come get a mortgage, come get a personal loan, come get a credit card, comparison shop for this. And we can also say, get a free credit score if you want. We can say, get identity theft insurance. And we can say, get it all together. So we've got many different marketable opportunities, but ultimately we want you to, whether you engage with, whether you complete that first transaction or not, we want to make sure that we've got an account for you so that we can engage with you over other transactions. And that is starting to grip.

Got it. That's really helpful. Just to follow up, you've talked in the past about expanding the product set and the offering on the asset side of the consumer balance sheet, but also today you've highlighted a lot of current investment in existing businesses. So where does that asset side of the consumer balance sheet rank as a priority for you guys and just any updated thoughts you might have on the opportunity there?

So right on deposits, our deposits business is obviously not doing great because deposit rates are low right now. So it doesn't make sense to say, hey, deposit here versus there. However, longer term, I think the trends there are very good. J.D., do you want to add on?

Yeah. I mean, right now, if you think about the asset side for us, Rob, it's It started with deposits. That's a modest business at this point. We've talked about two things around investments. One is, you know, obviously we've got an ownership stake in Stash and we will continue to evolve how we partner with them. We're happy with some of the partnerships thus far, but they haven't yet manifested themselves in opportunities for MyLT customers. That's a little bit more complicated, but over time we think there will be the opportunity to offer investment products to the MyLT base through that partnership, which will be great. We also have, and we've talked about this, you know, a business around investments. And so we've been developing content around investments. We're in the early stages of it, but we actually have partners who are engaging with us. And in the fourth quarter, we had a small amount of revenue in that investments vertical. So think about that as providing customer acquisition services for the RIA channel. Okay, so that will be a growing business at LendingTree over time as well. But we're early days, but we think it's important, and we think it is something that's a natural extension of our business. But that's the way to think about it is kind of there's the stash, which is, you know, a product for a first-time person to save and invest. That's a specific product, and we'll partner with them for that. And then kind of the marketplace experience for the registered investment advisor community. And we've talked about that. That's not a new opportunity, but we think it's a very natural extension of what we do.

And I would just add on by saying the Stash integration is going very well, both us helping monetize their users and their investment product helping us or our users get engaged. The Autos product, while it's today insurance, could very quickly go into helping you buy a car, which is also obviously an asset. the overall cash flow analysis that we're doing on my wedding tree will get very strong into savings. And then as JD pointed out, the RIA business, we think that for a certain segment of customers, they should be using a robo-advisor. For another set of customers, they can be working with somebody at you know, a different, a very high end. And for the middle, there's a lot of people who want registered investment advisors to help them through retirement. They get very good earnings from those accounts. And it's a brand new channel for us that is early stages showing very, very good signs of life.

That's great. Thank you, guys.

Thank you. You're nice. Your next question is from the line of Jamie Friedman with Shoshana. Please go ahead.

Hi, good morning, guys. So you mentioned in the second page of the shareholder letter that the strength that you saw, I'm trying to find it here, the trend that is persisting into the new year in terms of the strength that you saw earlier I was hoping you could just elaborate on what it is that you may have seen quarter to date.

I believe you're – yeah, I believe you're referring to the mortgage segment.

Is that – So let's see.

Sorry.

Yeah. The home segment. Sorry, J.D. Let me – Oh, yeah, it's home. Sorry. It's in the second paragraph. So it says, as previously discussed, much of the fourth quarter out performance is driven by strength in the home segment. I'm sorry. It's specific to home. Yep.

Yeah. So it's, listen, it's specific to home. It's played out as we expected it would. Right. And we've talked about that, that the effectively as the year 2020 progressed with rates and organic volume in the beginning of the year, we knew that there would be more desire for our services as the year progressed. And we knew that we would be able to drive revenue per lead, right? So, you know, as increased capacity, as we say, among our lenders, we expanded capacity. And when we expand capacity, what do we see? We see increase in RPL, okay? So our mortgage revenue per lead was up 35% over the prior year, and then volume was up 15%. So how are we getting there, right? That's year-over-year growth in the business of 51%. That has continued in the first quarter, and we're really happy with the performance. And so that's the mortgage cycle. I think we evolved the product over the last year, and we came into this cycle well-prepared for it, and we're trying to make the most of it and work with our partners to be a more critical partner. So as I said before, hard to say where we are in that cycle. We've obviously seen Rates tick up recently. That will make it a little bit harder for our lenders if they continue to be higher. But we, you know, what it does in the short run is obviously make our services that much more valuable.

Okay. And if I could just follow up with one on CARD. I know a lot of the questions are focused on CARD. But are we generally in a – balance transfer environment, or are we more in a rewards-driven environment? How would you characterize what's going on right now?

Yeah, I think what you will see as card issuers come to the fore is more of a balance transfer focus. Having said that, credit card balances themselves are not high at the moment, right? But they can make a lot of money on that product when they grow to expand their portfolios. Now, the reward programs have been probably challenged a bit because of the absence of travel, right? So much of that is travel-centric. Having said that, I would expect that when people get back to more normalized travel, let's all hope that the card issuers will be focused on reward cards. So it's sort of hard to say right now, Jamie. We're principally focused on helping them grow again. and underwriting criteria and product. So we're starting to see, as I mentioned before, the balance transfer card that moves from 12 months to 18 months with zero interest. That's the beginning of we want to grow cards. That's what we need to see. That's the anecdotal sign of a desire to grow. And I think it will probably beat balance transfer at the outset. Got it.

I'll drop back in the queue. Thank you. Thank you.

And your final question is from the line of Kunal Madukar with Deutsche Bank. Please go ahead.

Hi. Thanks for squeezing me in. One, you know, longer term, bigger picture, I want to understand where you stand in the competitive landscape, like, you know, for marketing spend from financial services firms. You know, most of them have been spending online for the longest time. You've been around for the past, you know, over 20, almost 25 years. So it's not as if there is lack of awareness. So how do you get a bigger share of the advertising spend from the financial services firms? And then second, you know, and this is something more from personal experience is I see a lot of like lending tree ads all the time, wherever I go online, you know, and, and, Uh, you know, and most of them are basically about refinancing, but I just refiled, uh, you know, I just refiled and I refiled through lending tree. So you should know that I'm no longer in the market for refi. Why am I still getting those ads?

Uh, so, uh, so let me, so here's why. Um, and let me tell you how the advertising works and you're sort of experiencing there in the short run. the marketplace. So, um, our ads will, let's take online and offline a little bit separately. So, um, in the online space we are, because of our economics and because of the long tail of all those lenders, um, those ads pay off, um, and they're, You're seeing there generalized ads, not necessarily targeted because you're a prior LendingTree customer. They're more general, and we do them because they work. And right now, they'd be more refi-focused because that's what our lenders demand. And then when they're not demanding that, you would see those general ads to something Hopefully what you would also be seeing, in addition to ads on the Internet, is that now that you're a customer and you've refied through us, you should be getting hopefully more targeted alerts and less of that. I will tell you that the ability to know a customer who's already there and then not – show them either more highly targeted ads. So, for example, you could go all the way to saying, hey, you don't need to see this ad to refinance because we always know you're a refinance customer, but you might be interested in this. It gets a little sort of creepy, and so we don't necessarily go there. So current customers will see ads. across the Internet, and they definitely work. So that's how that works. Does that make sense?

I'll take your word for it. So, Kunal, it's JD. Let me just – the only thing I would expand on there, and there's another part to your question as well, so I'll maybe address that. We just – we're constantly trying to develop channels, and I think what you're reflecting is – when you're seeing display ads. Well, we've seen great success in display over the last year, and we certainly wish that all of our channels become more personalized. We're principally focused on making sure that the MyLT experience is more personalized, right? So there we should have more control over showing you an ad than we're going to necessarily in display. Display is going to be a function of most often of what you're reading when you see it, right? So that's just the display channel, and we've seen great success there. We try to grow every channel as the year goes on, and that's what you're seeing is our – when you see us have more presence in display, it means that it's working, as Doug points out. Now, again, not as personalized as we'd like. We have longer-term goals. That's one of them. The other question you asked is how do we get – bigger, more committed spend from partners. And over time, that should be one of our great opportunities given our diversification. And we have certain partners where they are structuring themselves, certain big bank partners, where they're structuring themselves to be more holistic and more comprehensive, right? So they want to talk about deposits combined with mortgage, you know, combined with personal loans. But they're few and far between. We're trying to drive them there, but they tend to have You know, people who are responsible for customer acquisition by product, they tend, our partners tend to be more siloed. So we try to drive change and we try to get to more committed spend, but it's just, you know, you have to have organizational change on the partner side to get there. We also tend to have partners who exceed in one product more than another, right? But the biggest opportunity exists within those big financial institution partners and And actually, if you look at our company five years ago to today, what you'd find is the top 10 customer base is a much healthier base than it was five years ago. Five years ago in our top 10 customer base, you would have seen some non-bank mortgage originators that the average investor has never heard of. And today, everybody's pretty much a brand name investor. financial institution, whether it's an insurance carrier or a credit card issuer, or, you know, obviously the rockets and loan depots of the world that are newly public. So, you know, we've certainly seen our top 10 customers become bigger, more stable organizations over time. And the next leg of that should be the ability to drive to more holistic relationships with them.

And, and the only thing I would add is among those big customers, you know, you're going to see those companies, whether they're banks, mortgage companies, you're seeing more of that, credit card companies, et cetera, if they're advertising both online and offline, that is both it'll raise our marketing costs because they want to build their brands too. And we also see that when they do that, it helps their conversion rates on lending. just like when we're doing brand advertising on TV, it helps us inside of Google. So if we're the search engine for money, we're going to have, you know, some companies that are going to be more, I'll say, reliant in a negative way on LendingTree called Partnered, and you're going to have companies where we're in their business and and they're also going to do their own advertising. And generally what we hear from the mortgage side right now, because of the improvements in product that JD talked about and we've talked about in the past, we've got a lot of capacity from lenders, and we just need to be able to deliver it to them. And so you're seeing more marketing because we're marketing into that demand that they've got from us.

Good. Thanks. Thanks. Thank you.

And I'm showing no further questions at this time. I would like to turn the conference back to Doug for closing remarks.

Um, so just a couple of closing thoughts, um, and these are all coming from your, uh, questions and just reflections as we've had this call. Um, I am thrilled with how our team has come through COVID during this past year. Um, We have had ups and we've had downs and we've had people working very, very hard and we've come out at a better company. We've come out at leaner. We've come out with much more understanding of the right ways to do things and that we're a company that's on a continuous improvement cycle. Second thing I would say, the core businesses are solid. whether you can run every individual loan type, you can add on my lending tree, everything is solid. Some will do better in times, and some will do worse in times, and that is merely the supply and demand economics of what's going on. Expect to see us continue to hopefully deliver And also invest because at the end of the day, you don't end up with 10 marketplaces in any industry. You end up with one or two. Next thing I would say, which is somewhat boring, but it's really impactful, is that throughout this last year and throughout the planning process we went through and the processes that we have laid in place, I think that we are now at a place where we've got the team and the processes, the brand, and the capabilities to scale this company to a much larger company, and we intend to do that. And then the last thing I would say to you all is always please know, particularly now that Liberty Media is not our largest shareholder. that I'm always talking to you as a CEO, and I'm also talking to you as a shareholder who has my entire net worth in this, basically, and has a passion to succeed. And more importantly than me, every single employee at LendingTree sees the mission the same way. So you've got 1,200 fired up shareholders who are waking up every day trying to not only increase the value of our enterprise, but to do it the right way by helping consumers save them money and by helping our partners build big and enduring businesses around them. And I am really happy with where we are. So thank you all very much for your time. Thank you for your attention to our company. And we look forward to talking to you soon.

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation and have a wonderful day. You may all disconnect.