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ServiceTitan, Inc.
1/13/2025
Thank you for standing by and welcome to Service Titans third quarter 2025 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question and answer session. To ask a question during the session, you will need to press star 1-1 on your telephone. To remove yourself from the queue, you may press star 1-1 again. I would now like to hand the call over to Jason Reckle. Vice President, Investor Relations. Please, go ahead.
Thank you, Operator. Welcome, everyone, to Service Titan's first-ever public company earnings call. We're here to discuss our Q3 FY25 results announced in our press release issued after the market closed today. We've also released an investor presentation, which can be found on our website. With me are Service Titan's co-founder and CEO, Aram Adessian, co-founder and president, Vahe Kazilian, and CFO, Dave Sherry. Today's call will contain forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact could be deemed to be forward-looking. These include, among others, statements concerning our expected future financial performance, including our outlook and business plans and objectives, as well as our product roadmap, long-term targets, and goals. These statements reflect our views as of today only, and should not be relied upon as representing our views at any subsequent date, and we do not undertake any duty to update these statements. Forward-looking statements address matters that are subject to risks and uncertainties that could cause actual results to differ materially. Actual results could differ materially from those contemplated by our forward-looking statements. Reported results should not be considered an indication of future performance. Please take a look at our filings with the SEC for a discussion of the factors that could cause our actual results to differ including our final prospectus filed on December 12th, 2024. As a reminder, we previously disclosed certain preliminary fiscal third quarter operating results under the recent development section of our final prospectus dated December 12th, 2024. Today, we are providing the final fiscal third quarter financial results and our guidance for the fourth quarter and full fiscal year. During the call, we'll discuss non-GAAP financial measures which are not prepared in accordance with generally accepted accounting principles. Definitions of these non-GAAP financial measures, along with reconciliations to our GAAP financial measures, are included in our third quarter earnings release, which we have filed with the SEC and is available on our website at investors.servicetitan.com. These non-GAAP financial measures are not intended to serve as a substitute for our GAAP results. And with that, let me turn the call over to Ara. Ara?
Thank you, Jason. I'd like to begin today by extending our sympathy to the Titans, the customers, and the communities that have been impacted by the devastating wildfires in the LA area. Our hearts are with you all during this saddening crisis, and we are here to support you all as we forge ahead together. And thank you all for joining us for our first earnings call. Since we just met with you a month ago on our roadshow, our goal today is to reinforce the key points we shared with you and to begin to establish a public company operating rhythm. We are grateful for the time you've all invested in getting to know our business. Our goal is to be good stewards of capital as we build what hopefully becomes a generational company and the operating system for the trades. Our December IPO was an important milestone for both our business as well as for the trades. And it marked just how far we've come together. Our ideal, however, was never the destination. And in fact, it's just the beginning of a new era for Service Titan, for our customers, and for the trades. Because the only thing more exciting to me than how far we've come is just how much further we have yet to go. We are obsessed with this industry because we grew up in it. It's in our DNA. We grew up watching our dads put hours and hours into building their trades businesses and struggled to see the financial success we thought they deserved. They sacrificed so much to give us a brighter future. And so we built Service Titan to solve the problems that they faced. And thankfully today, our dads are no longer our only customers. And on our IPO Roadshow, we shared our aspirations to build a generational company. and why we believe we have the five underlying drivers required to enable this journey. I'd like to remind you of these drivers today. First, our market opportunity is large and durable. Second, we're the leader in the market. Third, our competitive moat gets deeper every day. Fourth, we have many vectors to grow our business with a plan in place for each. And fifth, we target a long-term business model to grow efficiently and become highly profitable over time. So let's first talk about our market opportunity. We estimate that end customers spend roughly $1.5 trillion annually on services in the trades in the US and Canada alone. And on your way home today, I'd like to encourage you to pay attention to just how many trades vehicles you see on the road. This industry is ubiquitous, it's essential, and the jobs these men and women in the trades complete every day are immediate, are preventative, or non-discretionary in nature. People simply do not go without air conditioning in the scorching heat, or heat in the freezing cold, or without plumbing. So even in difficult times, the trades keep our society running. We executed consistently well against the backdrop of this healthy market during Q3, and we're working hard to execute against the estimated $13 billion of addressable revenue opportunity in front of us today. The second and third underlying drivers are our market leadership position and the widening moat around Service Titan, each based on the fact that we power our customers' entire business end-to-end across nearly every key workflow. We are essential to the success of our customers' businesses, and our business is built around maximizing their success. Our software optimizes our customers' business across their entire funnel to help them increase revenue and profits. This makes us mission critical, and the transformational customer outcomes we help deliver attract new customers so that they can better compete in the market. This expands the customer footprint upon which we can offer our integrated portfolio of pro products to further expand effective earn rate and net dollar retention. This is a powerful flywheel that extends our leadership position, it deepens our moat, and it strengthens our ability to deliver future customer value. Our obsession with making customers successful, our position as part of the trades, and our visibility into the full workflow of our customers have positioned us to continue to grow. Now, before I turn it over to my better half of work to talk about our fourth driver, our growth sectors, I want to step back to thank our customers and our team. We are in the position that we are in today because of our customers' trust and partnership, because of the transformation ROI that we are able to deliver for them, and because of the team that works tirelessly every day to make sure that this happens. We won't stop until we've helped every contractor transform their business with service titan. Vahe.
Thanks, Ara. I am deeply saddened by the devastating fires throughout many of our communities in Southern California over the past week. My thoughts are with everyone affected in ways big and small. We're part of the fabric of Glendale, and we will support our Titans, our customers, and our surrounding communities to pull through together. We're only now building relationships with our new public stakeholders, but you need to understand that our commitment to our people and our customers is ingrained in who we are. We are focused on delivering ROI to our customers because it's the right thing to do and the core of our growth engine. As we deliver value to customers, we help them grow, driving more subscription and FinTech revenue, we earn the right to sell more products, and we attract new customers eager to benefit from the ROI that our platform delivers. We have a proven track record of doing exactly this. We've gone from serving small residential plumbing businesses with just our core platform to now supporting more than 10 trades, both residential and commercial, and empowering many of the largest private equity-backed customers in the market. We offer 10 pro and FinTech add-on products that our customers value, which increases our effective earn rate. This is why, as we look ahead, we have conviction in our ability to execute our growth strategy to become the standard in all the trades we serve. It's simple. We want to bring as much GTV onto our platform as possible. By bringing more value to our customers and helping them grow and succeed through higher utilization of our platform and more pro and FinTech products, we realize a larger effective earn rate of that GTP. The breadth of our platform gives us a significant advantage for two reasons. First, we have visibility into our customers' entire workflow. We know their largest challenges and can then work to deliver solutions with high ROI over time. And because our pro products are a more sophisticated version of what is already offered in our core, The cross-sell motion is far more natural for us and for our customers because we help them get stronger in an area we're already solving for today. The benefits of these advantages extend into new trades, where we can have success both more efficiently and more quickly over time, as evidenced by the traction we are seeing in commercial and roofing today. Speaking of pro products, we launched our two latest at Pantheon during Q3, SalesPro and Contact Center Pro. Sales Pro was born from customer demand to proactively improve the technician selling experience. Contact Center Pro was born from demand to consolidate, automate, and improve efficiency of the entire customer service experience. The foundation for both of these new Pro products enhances the capabilities we already deliver to customers today and leads to substantial improvements in customer ROI. For these reasons, we have seen very strong early traction. Rather than draw a line around a particular type of software application, we've drawn a line around our customer. We've always built solutions to real problems for our customers and for the trades. I'm excited to share our progress with you moving forward. And with that, let me turn it to Dave to talk about our financials. Dave?
Thanks, Vahe. I'll echo each of your sympathies for those impacted by the virus here in Southern California. Our thoughts are with you. Today, I'm planning to reinforce our guiding financial principles run through Q3 financial results in detail, and provide guidance for Q4 and the full fiscal year ending January 31st, 2025. We're running this business for a marathon, not a sprint. Our goal is to durably compound revenue growth over many years and expand margins at the same time, growing earnings faster than revenue. Our long-term non-GAAP operating margin target is 25%, and our path to that target will be driven by a focus on incremental operating margins, meaning how much of every incremental dollar revenue turns into incremental non-GAAP operating profit. We believe the best proxy for long-term profitability is incremental margins. And as such, we will manage the business to deliver 25% non-GAAP incremental margins. Let's use this year's guidance as an example of how we operate the business. Based on the midpoint of full-year fiscal 2025 guidance, we expect fiscal 2025 revenue of $762.6 million and non-GAAP operating profit of $21.9 million. That's an increase of $148 million of revenue and $39 million of non-GAAP operating income. Thus, we expect incremental operating margins of just over 26%. As we've discussed, the shape of our incremental operating margins will be different next year as we absorb the cost of becoming a public company. Beyond FY26, our goal will be to deliver incremental margins consistent with our long-term operating margin target of 25%. We believe the output of this philosophy will result in sustainable long-term growth and margin expansion. Our Q3 results were above the midpoint of our preliminary financial range previously provided, powered by the success and expansion of our customers. Subscription revenue modestly accelerated, led by steady execution and early strength of our new pro products. Usage revenue also performed well. We've delivered consistent execution on our incremental margin framework through fiscal 25 to date. Q3 total revenue was $199.3 million of over 24% year-over-year. Q3 subscription revenue was $145.3 million of 27% year-over-year. Usage revenue was $45.9 million of 23% year-over-year. And total platform revenue, the sum of subscription and usage revenue, were 26% year-over-year. As a reminder, our core and pro product revenue is principally monetized via subscription while usage revenue is principally fintech revenue recognized on a net basis. Professional services revenue was up 8.1 million during the quarter, a decline of 4% year-over-year. Q3 gross transaction volume, or GTV, was $17.8 billion, up 20% year-over-year. Net dollar retention was greater than 110% during the quarter. As a reminder, we expect to report GTV every quarter, net dollar retention in a range every quarter, and both gross dollar retention and total active customer count annually. Q3 non-GAAP platform gross margin was 77.1%, an improvement of 30 basis points year-over-year, and total non-GAAP gross margin was 70.4%, up 90 basis points year-over-year. As a reminder, we invest in professional services to make customers successful on our platform. We think about professional services losses as customer acquisition costs in the service of maximizing long-term customer value. Q3 non-GAAP operating income was $1.6 million, leading to a non-GAAP operating margin of almost 1%. an improvement of 350 basis points year-over-year. Free cash flow was $10.6 million, up from negative $6.2 million for the prior year third quarter. As we look forward, you should expect modest leverage from gross margin and sales and marketing as percentage of sales. You should expect minimal R&D leverage over the next several years as we prioritize a series of product S-curves to support durable growth. In the near term, you should expect high incremental G&A costs as we absorb the cost of becoming a public company, but expect G&A leverage thereafter. We ended Q3 with $134 million in cash and cash equivalents, compared with $173 million in debt. After the end of Q3, we successfully completed our initial public offering, including the full execution of the underwriter's option to purchase additional shares, which generated $672 million in cash, net of fees. This allowed us to retire our class of non-convertible preferred stock for $311 million and add $361 million in cash to our balance sheet. Optimizing our capital structure and transitioning into a net cash position puts our business in a financial position of strength moving forward. Shifting to guidance, as Aram mentioned earlier, our goal today is to reinforce the key investment points that we share with you on our roadshow and establish an operating cadence with you as a public company. For the fourth quarter, we expect total revenue in the range of $199 to $201 million. representing growth of approximately 24% year over year. We expect to generate non-GAAP operating income in the range of $3 to $4 million. For the full year fiscal 2025, we expect total revenue in the range of $761.6 million to $763.6 million, representing growth of approximately 24% year over year. We expect to generate non-GAAP operating income in the range of $21.4 to $22.4 million. The business performed well during Q3. We see this performance as evidence that our strategy to become the operating system for the trades is working, which has positioned us for long-term durable growth. With that, I'll turn the call back to the operator for Q&A. Operator?
Thank you. As a reminder, to ask a question, you will need to press star 1-1 on your telephone. To remove yourself from the queue, you may press star 1-1 again. We ask that you please limit yourself to one question and one follow-up to allow everyone the opportunity to participate. Please stand by while we compile the Q&A roster. Our first question comes from the line of Kash Rangan of Goldman Sachs. Your question, please, Kash.
Thank you very much, Josh. It's such a pleasure to connect with you guys. Congratulations on your first quarter as a public company. Congrats on the results. And I do share your sympathies with all those affected in Southern California. So join you with that. One for you, when you look at the commercial opportunity versus residential, can you give us some milestone markers from a product perspective? Maybe Vahe can jump in here as well as to what are the things you're looking for in the commercial version of the product to unlock that massive town that's even larger than residential and the go-to-market, if you will, strategy that you'll be employing in the upcoming fiscal year to help unlock commercial. That's it for me. Thank you so much. Thank you, Cash. We appreciate the kind words and always appreciate the partnership. So when it comes to commercial, there's basically four key things. There's the customer acquisition portion, the pre-sales piece. There's the cash collection cycle. There's construction. And then there's the pro product and broader attached story. And so we feel really good about where we're at today on the first two. We've made a ton of progress there and we're really excited happy with the traction we're getting on that front. This year, the primary focus is on construction. That's where we feel it's more important, most important for us to close the gap this year in order to really put us in a position to becoming the market standard. And then after that is the pro product story, where, as you would imagine, on the residential side is much more mature than it is on the commercial side.
And so that's what our priorities are today. Thank you very much and congrats.
Okay, thank you. Our next question comes from the line of Josh Baer of Morgan Stanley. Your line is open, Josh.
Great, thanks for the question and congrats on the IPO. One sort of strategic question and one on the numbers. Just hoping you could comment on what you're seeing around consolidation trends, private equity roll-up. and standardizing on Service Titan, what you're seeing today and how you're thinking about those trends continuing in the future.
Thank you, Josh. Great question. Again, thank you for the partnership. We've seen a lot of consolidation in the past several years. We continue to see consolidation. For us, they happen to be some of our best customers, best partners. there is the strongest product fit and customer need in this segment because they have both the enterprise needs of things like multi-location management, role of reporting, centralized security, et cetera, et cetera, as well as the trade-specific workflow needs. They help us by accelerating our own customer acquisition as they buy other companies and onboard them onto Service Titan. They tend to be great operators, so they grow quickly. And that means more licensing and GTV on our platform. They have a high appetite for our pro products. They have low churn. And then they become lighthouse customers for us. In many cases, they actually help us move into new markets through their partnership. So that is actually how we entered roofing, is through a partnership with one of our largest consolidators in plumbing and HVAC who launched the consolidation in roofing. And so all in all, they tend to be great customers and partners, and we continue to see the consolidation trend.
Great, thank you. And follow-up for Dave. Assuming that there's some conservatism in Q4 revenue guidance, it doesn't take much to see how that will show an acceleration in 90 days after you report. What would be causing that acceleration at this point, both on a year-over-year basis, quarter-over-quarter basis?
Thanks, Josh. Great question. A couple of things. With regard to guidance, our overall approach is to establish a consistent track record review all as a public company. With respect to growth rates, as a reminder, in early Q4 of last fiscal year, we disposed of an asset that was generating single-digit millions of dollars of revenue. That's been a headwind over the last four quarters in year-over-year growth. That headwind will no longer be there in Q4 and beyond. Finally, with regards to what's driving the guidance in Q4, There are two offsetting factors. First is the seasonal sequential decline we generally see in GTV and usage revenue in Q4 consistent with prior years. And second is given the momentum we've seen in subscription revenue over the last couple quarters, we do expect sequential increases there. In total, our guidance calls for a small sequential increase in Q3 as we expect subscription increase to be larger than the decline usage revenue. Important to note, we are not trying to be here in a place where we massively over-perform. What we're trying to do is create a consistent operating cadence with you all.
Got it. Thank you.
Thank you. Our next question comes from the line of Michael Turin of Wells Fargo Securities. Please go ahead, Michael.
Hey, afternoon. Thanks for taking the question and hope you're all staying safe down in SoCal. You mentioned the focus on durable growth. We see growth rates holding in quite consistent over the past several quarters. Maybe help frame the drivers of that more consistent growth profile, the control you have there. And when we think about the mix between new logos and expansion where the priorities lie for the company currently. Thanks.
I think this is Dave here. Thanks for the question. In terms of the durability of what we've seen the last four quarters, I think we've seen pretty consistent year-over-year growth rate in subscription revenue the last four quarters between 26% and 27%. This is a mix of both new and existing. To the extent that we see overperformance in any given quarter, it's likely to be a result of faster expansion with our existing customers, given the pipeline we see of new customers. Or if you want to comment anything on the new customer versus existing customer mix we've seen?
Yeah, the growth we see from the install base and from new business, it's historically been relatively balanced. And that held true in Q3. We had healthy new business activity as well as healthy existing customer upsell. And it is not overly weighted to one or the other. The mix can often vary depending on the size of new customer lands. We just talked about the consolidation and how that benefits us too. But it's a healthy mix of both.
Thanks. Maybe just as a follow-up on the net retention rate you provided, greater than 110%. I think Dave mentioned you'll give us a range on a quarterly basis going forward. Is that 110% a target level you'd expect to execute above for the foreseeable future, or maybe just help level set what we should expect from that metric in a normalized environment on a go-forward basis? Thanks.
Absolutely. First of all, I think Our net dollar attention story certainly begins with gross dollar attention. As we've talked about quite a bit, we benefit from having high gross dollar attention, north of 95% for the 10 quarters preceding our IPO. When we look at net dollar attention, the biggest expansion, despite the hardest part of our story being onboarding, happens in the first two years of a customer being on the platform. When we look beyond the first two-year cohorts, what we see is net dollar attention roughly in the range of 110%. It's for that reason we picked this range. of 110%, to be honest.
Thank you.
Thank you. Our next question comes from the line of Tyler Radke of Citi. Please go ahead, Tyler.
Yeah, thanks for taking the question and congrats on the IPO and first earnings call here. So you talked about some success with some of the new pro products that you launched at Pantheon Marketing and Call Center. Just wondering if you could dimensionalize the success you're seeing in pro products. What milestones are you tracking in terms of sign-ups or contribution to deals you're seeing? Just any more detail you could share on some of those new products.
Yeah, as we noted, we're excited about the incremental ROI that our Pro products create for our customers, including our latest Pro products, Sales Pro and Contact Center Pro. We are pleased with the customer enthusiasm and the early progress for both of these products. They're pacing well relative to other Pro products at this stage. But it's still quite early. We see a big opportunity for both of these products, and so we're very much focused on that big opportunity in the long run. But based on what we're seeing so far.
Great. And then a follow-up. We'd love just to hear your updated conversations you're having with customers here over the last few weeks with the inauguration set up. And obviously there's some puts and takes with every new administration, but maybe if you could just kind of go through what you're hearing both on the optimist front, you know, in terms of pro-business policies, but then also potentially some concerns around immigration policies and how that could impact your customers.
Yeah, great question. I am not hearing concerns from customers. This is a large market, very durable one. And it's done well across all kinds of economic situations and administrations. Let's remember the market is largely non-discretionary. 75% of the work performed in the trade is immediate. It's non-discretionary. It's got to get done when your plumbing doesn't work or your air conditioning goes down in the middle of summer. And we do not consider any administration or potential policy changes to be a risk factor for the business. Our customers and their employees, they're highly skilled. They're highly trained technicians who are in customer zones.
Thank you. Thank you. Our next question comes from the line of DJ Hines. Up Canaccord Genuity. Your line is open, DJ.
Hey, good evening, guys. I'll also pass along my congrats. It's been great to see the IPO success. Aura, just given it's topical, when we see natural disasters like this, whether it's fires in Southern California or hurricanes or whatever it may be, can you just talk about the impact on your business and maybe parse that out? kind of immediate term and intermediate term. I suspect maybe it's kind of different impacts as times pass, but I'd be curious to get any color there.
Hey, DJ, it's Dave here. I will say that, you know, it's still too early to tell what we think the impact here will be. I think that what we've seen historically is what we expect here, which is we don't think they'll have a material impact either in the short term or the long term. Our GTV is spread quite significantly geographically, and so we don't expect it to be a big impact. And, you know, our focus today is on how we can help rebuild the community that we're a part of. We don't expect to be a big impact short or long term. Okay.
And then, Dave, while I have you, maybe a follow-up.
You know, given we're still all getting acquainted with the business model, I was hoping maybe you could talk about any fiscal Q4 free cash flow expectations and anything we should be paying attention to there.
Yeah, sure. I think that, you know, Obviously, Q3 free cash flow was a fair bit ahead of operating income. I think that's driven by a couple factors. First, of course, we beat a non-GAAP operating income. Second, CapEx is lower than it was in the prior year. And third is working capital, which was quite in our favor in Q3. Part of that has to do with bonuses, which we will expect to give back in Q1. To answer your question specifically on Q4, I do expect us to be operating free cash flow positive. roughly in line or a touch ahead of what we have in operating guidance in the court.
Perfect. Thank you guys for the call. Congrats. Thanks for the question, DJ.
Thank you. Our next question comes from the line of Dylan Becker of William Blair. Please go ahead, Dylan.
Hey, gentlemen. I'll echo my congrats and thoughts for everyone in the SoCal area here. Maybe, Ara, starting with you, You guys are sitting on a trove of data. I think it's something like 110 million projects that have run through the platform. I guess we're wondering how customers and services businesses are thinking about leaning into operational context. What opportunities maybe does that provide from a predictive or proactive perspective? And what are the implications of driving kind of resiliency into business models and improving economic outcomes for businesses as a function of that?
Thank you so much, Dylan. Fantastic question. I think it might almost seem ironic that such big opportunities for data and AI, some of the biggest happen to be in the trades, and we happen to be big beneficiaries of this. As you mentioned, we have the largest data asset, and so we are able to glean a lot of insights. But more importantly than just the data is the fact that we are the end-to-end workflow. for our customers, the system of record. And so we're able to turn those insights into outcomes for them automatically, which means they automatically get ROI from that data. And that's what drives the appetite for them to buy products for us. And so for us, the AI story actually is not hype. It's a reality. We already have three AI products. Dispatch Pro matches the right technician to the right job to increase our customers' revenue and to decrease drive time and cost. Ads Optimizer optimizes ad spend towards the most profitable campaigns to increase our customers' revenue and to lower their cost per lead. And then we talked a little bit about Sales Pro. Sales Pro records the conversation between the technician and the end customer to help coach technicians to provide a better customer experience to increase close rates to increase average tickets which makes contractors more money and so when these products help our customers make more money they're more than happy to pay us for those products and we think this is just the beginning our customers have a big appetite for us to continue automating their business and making it more efficient. That's been the direct ask from them to me and Vahe. And these three products are the first innings of what we hope to do.
Okay, great. That's helpful. And it's a good segue maybe to a second question for Vahe here. As you align kind of that value proposition with the platform build out around customer success, how are you thinking about the extent of being able to leverage that partnership or that customer value towards kind of that incremental adoption that you're seeing with some of those newer SKUs and be stacking those S-curves at a faster cadence as a function of kind of the compounded value you've been able to build out over time.
Sorry, can you just restate the question? I'm not sure I follow up.
Sure, yeah. So being able to kind of leverage that value case, how that fuels your product innovation roadmap and how that kind of drives that incremental early stage adoption, you called out kind of sales pro and contact center pro. So that historical kind of ROI cadence, enabling the faster stacking of some of those earlier S-curves across new markets and pro SKUs, if that makes sense.
Got it, got it. Okay, thank you. So, you know, one of the key benefits that we have with this regard is we're kind of the scorekeeper for our customers. And that becomes very important because we have a closed loop visibility from beginning to end. And that includes the impact that our products make on our customers' businesses. And so what we're able to do is, first and foremost, optimize how we build the product and how we evolve it based on the results that our customers see, which has a huge impact on the quality of the products we have. Secondly, we're able to make sure that our customers perceive the value that we're able to generate, which obviously becomes very important from a decision-making perspective and so forth. And so this virtuous cycle, we think, is a big part of what gives us the right to win within this domain and why we think that there's still a pretty deep well of additional SKUs that we're going to continue to be able to build, in addition to being able to use AI and the data to evolve the existing SKUs we already have, including the core.
Okay, great. Thanks, guys. Appreciate it. And congrats again. Thank you.
Thank you. Our next question comes from the line of Jason Salino of KeyBank Capital Markets. Please go ahead, Jason.
Great. Thanks for taking my question. Nice to hear from everyone. And yes, I want to echo my sympathies for everyone in the LA area. I did want to ask about take rate or earn rate. This is a big focus and growth driver. Obviously, there are puts and takes dependent on which trades you enter and how quickly, but when we think about commercial, do those take rates differ materially from the residential side? Really just trying to understand if you see the same type of payments adoption with commercial customers. Thanks.
Yeah, great question. The drivers on take rates are the pro-attached, the fintech-attached, and pricing, and certainly all three increase with product maturity in a given market segment. So in segments where we are a new entrant, these three are naturally lower, and in segments where we are the market standard, these three are higher, and hence, our focus on improving product maturity in each segment and becoming a market standard in each segment where we currently aren't the standard. And so we've seen very good traction on the commercial side by the objective measures that are known to us with a number of customers or GTV on the platform. We are the leader in commercial, but our goal ultimately is to be more than just the leader. We want to be the market standard, and we have seen when we become the market standard, all the drivers improve. Va had laid out the priorities on the commercial side from the very beginning when we wanted to enter commercial. It was the four priorities we laid out, pre-sales, cash collections, project workflows for commercial companies who have meaningful construction portions of their business, and then the pro tab. So we prioritized one and two and got those done. We're in the middle of number three. And then once we're done with number three, the next area of focus will be augmenting the pro products to solve the needs of the commercial-specific workflows within those pro products.
Okay. Excellent. And then maybe just a quick follow-up on competition. What does the competitive set look like on the commercial side? Is it even more DIY or competitive? just help us understand since we're all relatively new to the trades here.
It's roughly very similar to the competitive set on the residential side, typically four categories. One would be the more legacy players where, for example, trades business owners or their relatives in the past build some kind of software for these trades businesses because nothing existed at the time. And while these are great products and we have a lot of respect for them because they ultimately have the same mission of serving the hardworking contractors, you can imagine we've invested a lot in the latest and greatest technologies that give the incredible capabilities we've talked about in the past. And so that is why we win against that set. The second would be the point solutions. And the reason why we win that set is typically because these trades businesses While their businesses are very sophisticated, they don't want to spend all this time, money, figuring out how to integrate things, and more importantly, then customize all these point solutions to fit their workflows. And so they'd rather buy from us. The third would be the horizontal players. And while they're great at the enterprise capabilities that a lot of large customers need, our trade-specific workflows are why we win. against this set. And then the last would be the down market players. And in this case, because we don't really serve the down market, we really appreciate that there are other software options that really focus on down market and help these contractors grow. And then at some point, they typically decide to upgrade the service side. Perfect. Thanks, Aaron.
Thank you. Our next question comes from the line of Scott Berg of Needham & Company. Please go ahead, Scott.
Hi, everyone. Really nice quarter here. First quarter out of the gates. Two for me. First one is to start with Ara. We talked about the five growth drivers of the business. Number four was the many vectors to grow. I guess out of those vectors, Which one are you most excited for maybe in near term for the business?
I'll take that one. This is I. You know, as I think about going into Q4, we had our annual user conference, Pantheon, during Q3, and our team executed well with new customers and new pro products. This led into our initial industry offering to celebrate the trade in our business, and we're in a good position of strength looking into Q4.
I think on the growth vector side, we continue to remain focused on improving product maturity in the segments that we have recently entered, where our goal in all segments we choose to compete in is to become the market standard. And hence why the continued focus, despite the great traction that we've seen on commercial, the continued focus on becoming the market standard, same with roofing that we recently entered into. And then second, the continued focus on the pro products because our growth algorithm is number one, get as much ETD onto the platform as possible. And then number two, continue to deliver so much value and so much ROI to our customers that we continue to earn a deeper partnership with them. And so excitement on both fronts, on the market segments and on the pro products.
Got it. Very helpful. And then... It's your fiscal fourth quarter. There's roughly three weeks left. You're pretty much through. My guess is you're planning for how you think about fiscal 26. I know you're not guiding for fiscal 26 at all, but as you think about the growth investments in the business next year, whether it's on the R&D side or go-to-market, Should we expect 26 to look a lot like 25, or is there a new initiative or two that would be vastly different there that we should consider as we start looking at our models? Thank you.
Yeah, I mean, I think what we've articulated will remain true. We see the incremental investment goal right now feels that the most opportune place to put it is in Part 8, and therefore I would not expect much operating leverage there. The operating leverage is probably going to come from sales and marketing or cost of revenue. In the next year, I would likely expect some negative operating leverage in G&A. If you think about what our P&L looks like, because of the cost coming from a public company, I expect a little bit of negative operating leverage there. In terms of priorities, it remains the same that Ari just articulated, a big push on Com+, or commercial, excuse me, and a big push on pro products. I don't think that you should expect a significant change to our strategy or our P&L. The key thing that we talked about a bunch of times is of folks on incremental margins in the year to come. Again, we don't think we'll hit the 25% target next year as we absorb the cost of becoming a public company, but we do focus a lot there, and the incremental dollar that is above our target there will probably .
Excellent. Next quarter again. Congrats, everyone.
Thank you. Thank you. Our next question comes from the line of Terry Tillman of Truist Securities. Your question, please, Terry.
Yeah, thanks. Hi, Ara, Vahe, Dave, and Jason. Congrats from me as well on the IPO. And sorry for the background noise. I'm at the airport. And also my thoughts are also with all those affected by the fires in California. So I have a question and then a follow-up. In terms of Marketing Pro, as we've done our due diligence talking to customers, it seems like that has a really high attach rate or a very good attach rate. Do you have any sense on your next potential product breakout, whether it's – You know, there is something that's kind of next in line that could have more size and scale, or are they all pretty balanced? And I know you love all your products just like you love all your children, but I'm just kind of curious if there's something that's next to maybe get to that inflection point like Marketing Pro and then add a follow-up.
Well, Terry, first of all, thank you. I love how you think. One of the things we love about this business is just how many opportunities there are and how under every rock is another opportunity. Certainly we've seen, we're very pleased with what we've seen with Marketing Pro. And remember, Marketing Pro, there are actually multiple capabilities on there. There's the email marketing automation. There's the reputation management. There's the ads optimizer. There's direct mail, et cetera. And for now, similar to the last question, we have so much running room in the existing market segments that we are pursuing and so much running room uh in the existing pro products that we have especially with the addition of sales pro and contact center pro that we are firmly focused on these priorities we prefer a model where we stay focused we believe focus drives much better execution and thus much better results But when the time comes where we successfully execute against what we have currently on our plate, we look forward to that day where we can sit down and, again, think through all the remaining opportunities and prioritize them and pick what's on top of that priority stack. And what we love is the customer intimacy in this business where Vahe and I and so many others are constantly on the phone with customers, we're constantly in their businesses. We have very good visibility into what their future needs are.
And the one thing I'll add on that is what we announced at Pantheon with our commercial CRM product, which will effectively be the commercial analog for Marketing Pro. And so that's going to be a big part of that fourth part of the commercial story of maturing our pro product that we're very set.
That's great to hear. And I guess, Dave, a follow-up question for you is, I'm just curious, where are you in the maturation of these larger consolidator or PE-backed customer transactions? I mean, is there a normal cadence and predictability to those? And, you know, I think you talked about authority brands recently, which seems like a pretty big opportunity. How does the timing work in terms of the revenue recognition and rollout? Is it a couple years, year and a half, et cetera? Thank you.
Sure. So I think there's two questions in there. The first is on the consolidation trends. I feel like we've seen a fair bit of consolidation that Aura mentioned. We still feel like there's room to grow. And these are some of our best customers where our product market fit is highest. And so we are excited about that trend continuing. With regards to large customers like Authority Brands and others, it depends on the contract. My contract, what I'll say is that they typically have a rollout site by site. It's rarely done more than We try to get a year, but I think it depends on the contract. In the case of authority grants, we're excited about the early progress and getting them live. Thank you.
Thank you. Our next question comes from the line of Brent Breslin of Piper Sandler. Your line is open, Brent.
Hi, guys. This is Hannah Rudolph on for Brent. Our thoughts and sympathies are with those in the SoCal area, and we hope you and your loved ones are staying safe during this difficult time. Thanks for taking my question. Just one here. So it's good to hear the momentum you're seeing with your two newest pro products you announced at Pantheon. I understand the ROI that you're driving there, but how do you think about consistently incentivizing pro product adoption when you're landing end-to-end?
Great question. So when we talk about landing end-to-end, we are talking about landing end-to-end with our core product because our core product is so wide and handles everything from call booking to scheduling to dispatching to a little bit of marketing to inventory, payroll, et cetera. And so think of the core product as offering, say, a very meaningful level of sophistication across all those different workflows. And then think about our pro products as offering the highest level of capability and sophistication in any one of those workflows. So marketing pro for the highest level of capability and marketing sales pro for the highest level of capability in selling dispatch pro for the highest level of capability in dispatching. We typically land customers only through the core product. And so then we have a long runway for attaching pro products thereafter.
And the strategy fundamentally is about realizing the ROI that underwrote the original buying decision within the core. That's typically the most important predictor of whether or not we'll have success with the pro product story. So our plan is always to make sure that the customer gets first and foremost what they bought with the core.
deliver that success and then earn the right to go talk about pro products than anything else.
Super helpful. Thank you.
Thank you. Our final question comes from the line of Yung Kim of Loop Capital Markets. Your question, please, Yung.
Okay, great. First, congrats on a successful IPO and also very, Congrats on a very concise prepared remark, especially for your first earnings call. My question, just following up on a couple of questions on the overall consolidation trend, just at a high level, if you can share with us some thoughts on how that is changing your sales cycle and the efficiency of that sales cycle. And what are you seeing in terms of the overall monetization or take rate of those verticals that are going through the consolidation wave?
Yeah, great question, Jan. We believe that great businesses will continue to move onto Service Titan in order to better compete in their markets. So we actually prefer to land customers on their own timeline as opposed to try and do unnatural things to accelerate this process, which would typically involve just more sales and marketing spend or discounted ARPUs or a less than great commitment. to the implementation process. So those sales cycles on the largest consolidators can vary. For some that know a lot about Service Titan already and have had exposure through some of their portfolio companies or in another market, that sales cycle can be quite quick. And for others where they may have invested many years and many millions into, you know, for example, a homegrown system, that sales cycle can be quite longer. So there's great variance in those sales cycles. And then the other part of your question, I think, was about the attached story. As I said, what we have seen is that the consolidators typically have the highest appetite for the pro product attached story simply because they're very sophisticated operators. They want the highest level of capability across every workflow. They want it in marketing. They want them scheduling and dispatching and how they sell and how they do everything. And I think, yeah, I spend a lot of time on the phone and often in person with our largest customers. And the big focus is on streamlining every part of their business as much as possible. And they see that, in many cases, the best way to do that is by making sure that utilization and adoption of service type is as high as possible. So we work with them directly to identify all the things they might not be using and share why it's so compelling to use it on service type.
Okay, great. I have a quick product question. One of the best attended sessions at Pantheon, at least from my observation, was the session on CONVACs. If you can update us on how that business is trending and is that Convex business helping you with your push into commercial?
So we're very happy with the progress that we're seeing on the Convex side, both in terms of its performance with its current product. But personally, I'm even more excited about the opportunities and locks for the future, particularly with the marriage between the Convex data set and the Service Titan data set. It effectively allows us to build a pre-populated CRM. And so that's the vision of where we're dragging it towards. And what's also been super helpful is Convex's stellar reputation with some of the biggest and best players within the commercial industry and the ability to have access to those customers in terms of getting insights into where value creation opportunities exist and just understanding how we can serve them better. And so we couldn't be more thrilled with the partnership and continue to see a lot of leg room within that part of the business.
Okay, great. Thanks for the update.
Thank you, ladies and gentlemen. That does conclude Service Titan's third quarter 2025 earnings conference call. Thank you for participating. You may now disconnect.