The Trade Desk, Inc.

an effect on what we describe as growth in CTV versus video or otherwise, when the content is almost the same. It's just a device. And so creating distinction between premium content and devices can sometimes muddy the waters in the numbers, which is not ever what we intend to do. We're simply just trying to show the value of premium content. We know that that trend overall is very good irrespective of what devices they're used on. And in fact, even if you look at it on a device basis, the trends are also very good. So the small changes that you're describing, I honestly don't spend that much time thinking about it.

Yeah. And Mark, this is Laura. I would just add that video does continue to increase. We just don't break out the exact percentages.

Cool. Thanks, Mark. Next question, John.