Vacasa, Inc.

Q4 2023 Earnings Conference Call

2/28/2024

speaker
Operator
morning my name is Demi and I will be your conference operator today as this time I would like to welcome everyone to the Casa fourth quarter 2023 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speakers remarks there will be a question and answer session. If you would like to ask a question during this time simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question again press the star one. I would now like to turn the conference over to Jay Jansko Vice President Investor Relations. Please go ahead.
speaker
Demi
Good afternoon everyone and thank you for joining us for today's call. I'm pleased to be joined today by As a reminder the content of today's call is the property of the Casa and may not be reproduced or transcribed without our written consent. We have posted a shareholder letter on investor relations section of our website at .vacasa.com that will be referenced by our speakers. Comments made during the conference call and in our shareholder letter contain forward looking statements. Such statements include those about future expectations, beliefs, plans, projections, strategies, targets, estimates, objectives, events, conditions, and financial performance including guidance for future period results. We caution you that various risks and uncertainties could cause actual results to differ materially from those in our forward-looking statements. For additional information concerning these risks and uncertainties please read the forward-looking statement section in the shareholder letter we issued earlier today and the forward-looking statements and risk factor section in our guidelines with the Securities and Exchange Commission. During this call we may refer to various non-GAAP financial measures. Information regarding our non-GAAP financial results including a reconciliation of our non-GAAP results to the most directly comparable GAAP financial measures may be found in our shareholder letter. These non-GAAP measures should be considered in addition to our GAAP results and are intended to supplement but not substitute for performance measures calculated in accordance with GAAP. And now I will turn the call over to Rob Graver. Rob? Thanks
speaker
Rob Graver
Jay. Good afternoon everyone and thank you for joining us. I'll begin today with a recap on 2023 and then turn to how we positioning the CASA in 2024 and beyond. I'll then hand the call to Bruce to review financial results. Before that I wanted to note that today we shared with our team that we decided to reduce our headcount impacting around 320 people representing about 5% of our workforce. Decisions like this are always difficult and this was no exception. As we have shared before we are on a path to transform the CASA to become a more efficient high-performing organization, one dedicated to the service of our owners, our guests, and the people who serve them. On that path to transformation 2023 was a pivotal year for the company. We concentrated on building a better more efficient business against the dynamic macroeconomic and industry environment. We sharpened our organic sales engine, accelerated product delivery, and improved our cost structure. This allowed us to deliver an adjusted EBITDA profitable year despite double-digit declines in gross booking value per home across the industry on a -on-year basis. 2023 had its challenges and we made a great deal of progress in the business. Yet 2024 is off to a difficult start and it remains much more to accomplish in an industry environment that remains challenging. In 2023 we made it our mission to focus on improving the owner experience. We visited local markets and examined how we care for homes and destinations across the country. We surveyed and listened to homeowners and analyzed our internal processes. We delivered a number of new technology tools to make our value proposition to homeowners stronger than ever. In previous calls we've discussed the home care dashboard, like the clean to SMS tool and clean inspection tool. We believe these products are significantly improving the homeowner experience as reflected in owner feedback we've received since implementation. In the fourth quarter we also launched our homeowner communication tool allowing owners to interact with our teams directly to our mobile apps and owner portals. We also introduced our proprietary market rates comparison tool, which gives our owners insights into how we price stays at their homes and allows them to model certain criteria to see how changes might impact their revenue. As a result of these initiatives and our team's relentless efforts on our homeowner experience, our homeowner satisfaction scores improved steadily through the second half of the year. So we are seeing positive trends in homeowner satisfaction, but we have not yet turned the corner on churn. Some aspects of churn are an industry phenomenon, but many are in our control. Improving the homeowner experience, including how we care for their guests, is central to those efforts, and homeowner retention will remain a critical priority throughout 2024. A few words about how we performed against the four critical priorities I shared with you all last year, which were improving execution in local markets and customer support functions, unlocking the potential of the individual sales approach, developing the right technology products, and prioritizing our business needs to drive profitable growth. We spent last year improving how we support and operate in our local markets. We implemented new processes enabled by technology, created efficiencies without sacrificing the service level excellence our homeowners and guests expect. For example, midway through 2023, we began rolling out our new field scheduling system. This tool is designed to optimize one of our most time-consuming and expensive tasks, physical visits to homes. The effectiveness of this tool helped drive our highest guest reviews for the year in Q4, and our highest cleanliness and net promoter scores of 2023 across all major channels, all while driving efficiencies that led to -over-year cost savings in Q4, including a 7% reduction in the cost of revenue per night sold and a 13% reduction in operations and support expense. Turning to our sales efforts, entering 2023, we moved away from the portfolio acquisition approach toward our individual approach with the goal of improving our ability to consistently and sustainably add desirable homes to our platform over the long term. As part of the shift in strategy, we implemented a number of initiatives to streamline our organic sales processes and productivity and strengthen our team. We restructured the sales organization to drive more efficiency, emphasizing organic, sustainable home growth. We also redesigned sales incentive plans to better align performance and results, and improved our tools and systems to drive efficiencies in our sales enablement processes and owner and home onboarding, among other initiatives. Fraction on these initiatives helped drive three consecutive quarters of -over-year improvement in sales productivity to end 2023. We continue to add functionality to our technology platform, prioritizing investments that generate measurable efficiencies in our operations and deliver a better experience for homeowners and guests. In addition to the homeowner communications, market rates comparison, and field scheduling tools launched in 2023, during Q4 we made several other technology-driven improvements. We significantly upgraded our connectivity to Airbnb, enabling us to place critical information for guests directly into the Airbnb app, such as reservation confirmations, trip updates, and departure instructions. This has reduced the number of calls to our guest experience center and helped drive higher guest satisfaction scores. We expanded, and are ramping, the number of channels through which we offer our homes. We're also offering curated inventory on some of those channels to target different types of guests and provide incremental revenue opportunities for our owners. We also continue to introduce artificial intelligence tools that improve productivity. The most recent launch in Q4 has greatly reduced the time we spend processing guest reviews. This allows us to more quickly identify a review that requires an immediate action versus a positive review that may require a simple acknowledgement and thank you. Finally, over the course of 2023, we drove cost efficiencies across the business while carefully managing expense spend, culminating in full year adjusted EBITDA profitability that exceeded our guidance despite lower -over-year revenue. We made it clear that 2023 would be a transition year for Picasa, a year to reset, improve the organization, and position the business for the long term. 2024 will be a year of continued transformation to maintain momentum and capitalize on the improvements of 2023. As I mentioned before, 2024 is off to a difficult start. Increased supply in the market as well as softening demand is resulting in continued bookings variability. We are watching those dynamics very closely. However, the current conditions are creating uncertainty as we look forward. Therefore, it is as important as ever to sharpen our focus on execution, zero-at defects, and raise the tempo on the top initiatives that are going to take Picasa to the next stage on our journey. Without dynamic as context, I'd like to outline the strategic priorities that are driving our decision-making for 2024. We will continue to focus on improving and aligning Picasa's product and technology capabilities for our owners, our guests, and the people who take care of them. We believe leveraging technology will support a superior experience for, and value to, homeowners and guests, while also making our operations more efficient. The team is already hard at work on a number of impactful new developments, which I look forward to sharing with you over the coming quarters. Picasa will also be putting a renewed focus into optimizing our service offerings and where we allocate resources. Adding desirable homes to our platform while minimizing churn is at the foundation of our long-term growth strategy, with the individual sales approach as the primary driver of that growth. However, against the backdrop of a persistently dynamic industry environment coming off the highs of 2021 and 2022, as well as our continued efforts to prioritize profitability,
speaker
Jay
we will
speaker
Rob Graver
be very intentional with how we allocate resources across the business to drive long-term growth. We intend to prioritize investments in and allocate resources to creating or further leveraging tools to attract and retain homeowners and to explore additional service offerings and ways to monetize our platform. We will be revisiting our progress and strategy here in coming quarters. And finally, while we are focused on our long-term growth opportunities, we are continuing to execute on improving operational effectiveness and efficiencies across the organization. We made significant progress in this area in 2023, driving an over $50 million improvement in the adjusted EBITDA -over-year, primarily driven by reduced expenses and driving efficiencies throughout our business. We will be laser-focused on this throughout 2024 and beyond as a foundational principle of our culture at Picasa. In closing, we made a lot of progress in 2023, particularly given the headwinds we encountered throughout the year, and there is more work to do in a challenging environment. But I believe we are making the right strategic decisions to allow the business to reach its full potential, and I am focused on continuing this phase of Picasa's journey. I'll now turn the call over to Bruce to discuss financials.
speaker
Bruce
Bruce? Thanks, Rob. Unless noted otherwise, I will be comparing our fourth quarter results to the fourth quarter of 2022, and I'll be referencing the operating expense lines, excluding the impact of stock-based compensation, restructuring costs, and business combination costs, which you can find outlined in our shareholder letter. We finished 2023 with approximately 42,000 homes, down 5% -over-year, reflecting the churn dynamic that we and the broader industry have been experiencing over the past few quarters. For the fourth quarter, gross booking value, which is the combination of nights sold and gross booking value per night sold, was $337 million, down 19% -over-year. Nights sold were $1.1 million in the fourth quarter, down 5% -over-year. Gross booking value per night sold was $309 in the fourth quarter, down 15% -over-year. Throughout 2023, we've discussed the -over-year declines in average gross booking value per home, as the industry normalizes off of the record highs from the past few years. And we saw this dynamic play out again in the fourth quarter. As a reminder, there's a strong correlation between nights sold and gross booking value per night sold, and it's difficult to look at either in isolation. Our revenue management algorithms and data team constantly evaluate the trade-off between price and occupancy, and the mix of nights sold and gross booking value per night sold with the goal of optimizing homeowner income. Revenue, which consists primarily of our commission on the rents we generate for homeowners, the fees we collect from guests, and revenue from home care solutions provided directly to our homeowners, was $177 million in the fourth quarter, down 19% -over-year. For the full year 2023, gross booking value was $2.3 billion, down 10% -over-year, primarily due to lower guest demand as traveler demand for domestic non-urban vacation rentals normalizes from the highs of 2021 and 2022. This drove revenue of $1.1 billion for the full year 2023, down 6% -over-year, in line with our expectations. Now turning to expenses. Cost of revenue was 58% of revenue in the fourth quarter versus 53% of revenue in the same period last year. Operations and support expense was 33% of revenue in the fourth quarter versus 30% of revenue in the same period last year. These two expense lines primarily consist of our local market and customer support costs. While cost of revenue and operations and support expense as a percentage of revenue were up on a -over-year basis in Q4, we decreased cost of revenue dollars by 12% -over-year, and operations and support expense dollars by 13% -over-year, while homes on the platform and nights sold both declined 5%. Our fourth quarter results are a strong example of the progress we are making in operating our local markets in a more efficient manner. We continue to demonstrate operating discipline in our central operations where we achieved another quarter of -over-year operating expense leverage in the fourth quarter. This represents four consecutive quarters of -over-year reductions in our three other operating expense lines as we continue to drive efficiency gains across our organization. Specifically, on a -over-year basis for Q4, technology and development expense declined 5%, sales and marketing expense declined 18%, and general and administrative expenses declined 15%. Adjusted EBITDA was negative $55 million for the fourth quarter compared to negative $49 million in the same period last year. However, we achieved full year 2023 adjusted EBITDA of $24 million, ahead of our expectations shared last quarter and our first full year of adjusted EBITDA profitability on scale. Despite revenue declines of $70 million in 2023 versus 2022, adjusted EBITDA increased over $50 million in the same period. While there is more to do, I believe our ability to drive profitability gains despite the dynamic industry backdrop speaks to the progress the team is making in advancing our operating discipline. Now turning to 2024. As we detailed throughout 2023 and Rob reiterated in his remarks, we've made significant progress in establishing a foundation for Picasa's long-term success. We've improved our operating discipline across the board and have better control of our expense structure in order to position the business for long-term profitable growth and free cashflow generation. However, as Rob noted, 2024 is off to a difficult start. The short-term rental industry continues to adjust to softening demand for domestic non-urban vacation rentals as well as increases in supply of short-term rental units. As a result, we are experiencing continued bookings variability and our expectation for average gross booking value per home continues to be challenged, at least in the first half of 2024. This creates significant uncertainty around our view of the coming year. Given these dynamics and their impact on bookings variability, average gross bookings per home as well as continued elevated churn, there are a wide range of potential outcomes for 2024. As a result, we do not plan to provide guidance for 2024 until we have better visibility into how this plays out. However, we intend to continue to aggressively manage our cost structure and to prioritize adjusted EBITDA profitability as well as positive free cashflow generation. We'll keep you posted in the coming quarters on how these dynamics are playing out and our progress against them. With that,
speaker
Rob
Rob and I will take your questions. Operator, please open up the lines.
speaker
Rob
The floor is now open for
speaker
Operator
your questions. To ask a question this time, please press star, then the number one on your telephone keypad. You'll be provided the opportunity to ask one question and one further follow-up question. We'll pause for just a moment to compile the Q&A roster.
speaker
Rob
Your first question comes
speaker
Operator
from the line of Jed Kelly with Oppenheimer. Your line is open.
speaker
Jed Kelly
Great. Thanks for taking my questions. I realize the reason not behind giving guidance. Can you sort of just give us some trends on the way January and February were? I know it was, I think, January, Tougas and industry people is the toughest cop. So can you kind of give us a sense of that? Then just on the softening demand in the opening comments, do you think that's more macro driven or is that still the pattern of travel normalizing it? Then I have a follow-up.
speaker
Rob Graver
Terrific. Hey, Jed. Good to hear from you. So I'll share a few thoughts on the overall environment that we're seeing and kind of try to share a few thoughts on the demand side as well. So recall that for about a year, maybe more than a year now, we've been talking about the changes that we've been observing in the consumer booking kind of dynamic. And that's been affecting both gross bookings value per night sold and the number of nights sold. And that's coming off of two record years in 2021 and 2022. So look, I think there are a combination of factors that are at play here. I think that there is still a dynamic where there is a shift back to urban and international travel. Others have referenced that. I think consumers are returning to the office or if they're not, they're certainly returning to kind of a more normal dynamic in their own lives where they're not working remotely for an extended period of time. I think there's also some potential concerns on the macro side. I think when you think about the work that the Fed has been doing on taming inflation, those things in the short run I think are terrific. In the long run, they're terrific. In the short run, they can put some pressure on the customer spending dynamic. So we'll see how all of that plays out. I think in addition to that, I would say that we are seeing continued double digit increases year over year in supply in our markets. And that has an impact on the demand per home that you see play out. So when you think about those factors at play, I think those are some of the drivers that we're watching closely when we think about the bookings pace that we're seeing at the start of 2024. It's a volatile environment. There's some of the dynamics we've alluded to on the weakness at the close end of the booking curve that we're observing and navigating. So when we think about how we're adapting and working through this environment, this is something that we've been seeing for a little while. We're in the process of understanding these new patterns. We're using that as sort of another motivation to really think about first how to operate efficiently and then second how to maximize the income for our homeowners. There's a lot of work that we're doing on those fronts. And I think that we've shown our ability to navigate some of those challenges. For example, in the fourth quarter with the cost of revenue per night and operations and support expense coming down on a -over-year basis. So we're working hard to adapt to these changes. We did that in 2023. We have to do it again in 2024. There's not really a blueprint here, but it reinforces that focus on execution and the tactics, which is really an important driver of our performance in the long run. So as I think about it, consumer demand is going to ebb and flow in our vertical and vertical direction. It's going to be driven by preference shifts within travel or a broader economic environment. But we think we're focused on the right things by focusing on our local market operations, being nimble, being thoughtful, variable-izing our costs, and then staying very focused on navigating on our front foot the changes in demand. Your other question on demand was?
speaker
Jed Kelly
Just on the monthly trends, if you could share anything like January, February, and then January, the toughest cop.
speaker
Rob Graver
Yeah, we're not going to parse the monthly dynamics of JED. We're clearly watching it. It's difficult for us to call that out, especially. I think we're trying to be as open as we can about what it is that we're observing. I think you've seen us do that before. I think that there's a lot of industry data sources that are suggesting that it is the dynamics or something that the broad market are seeing. I think that it's probably all of the same drivers.
speaker
Jed Kelly
Got it. Then, just as a follow-up, Saul, you gave 42,000 homes. Are you planning to give that metric quarterly? Is that kind of a sign that churn is maybe stabilizing a little bit? Thanks. Yeah. Hi,
speaker
Bruce
JED. This is Bruce. Thanks for the question. I'll take the first part of that, and then maybe Rob can talk to the churn dynamic. The short answer to your question is yes. We do plan on disclosing that on a quarterly basis just for the simple reason that, number one, it's an important financial metric for us. We think just as a matter of transparency for investors, I think that's important to disclose. We are going to be doing that on an ongoing basis. In terms of the churn dynamic, maybe Rob can talk through our progress there, what we're doing to try to get that more under control.
speaker
Rob Graver
Yeah, JED. Look, I'm sure the reality is it's not where we want it to be. There's a dynamic here that is still settling across the industry. We're focused on the key things that we hear from owners. We've shared those with you before on homeowner communications and on rates and revenue. I would say that we've been investing, we've been focusing our work, and we've seen some of these leading indicators move in the right direction, but we've not yet seen the end result, which is churn, move to where we want it to be. On the drivers, the focus on the homeowner experience that you've heard us talk about has led directly to steadily improving owner NPS, which has always been a key leading indicator for us. Again, we haven't seen it turn that corner, but it's been a big area of focus for us. The market rates comparison tool that we alluded to is something that we had launched in a beta form. We've been listening to owners and updating it, and it really gives owners more insight into how we are pricing stays in their home, what the forward curves look like. It allows them to model some different criteria on changes that might impact their revenue. This is for us a very -to-day execution-driven thing. We're seeing, as we've shared, improvements month over month over month in guest scores in owner NPS. We think that there's a dynamic that others are having to deal with, but at the same time we're focused on what's in our control and what we can do to drive that. On the dynamics that are in the industry overall, I'm sure that owners that are on the same side are frustrated when they see bookings come off their home, what their home experience during the record highs in 2021 and 2022. In some cases, we think that there may be an aspect of people trying to find revenue that may not be there, but it's on us to be sure that we're managing and then delivering those results and helping them understand the market as best we possibly can.
speaker
Jay
Thank
speaker
Rob
you. Our next question
speaker
Operator
comes from the line of Lee Horowitz with Dutch Bank. Your line is open.
speaker
Lee Horowitz
Hi, this is Ishan Onfardly. Thanks for taking our question. So on pricing, pricing has continued to trend down, but they still remain meaningfully above 2019 levels. So do we have to walk back to 2019 levels before the pricing finds a button or it could stabilize in between somewhere from 2019 and where it's now? And what's your expectation around that time? And I will follow up.
speaker
Bruce
Yeah, Ishan, I can take that question. I would just say, look, average gross booking value did decline year over year. We noted approximately 19% in the fourth quarter. And gross booking value per night sold accounted for the majority of that decline. And we talked about, as you'll see when we file our 10K, you saw our home count decline about 5%. And look, we think this is an industry issue, not just a BACASA issue, as Rob talked about. This decline is not catching us by surprise. We are working it. We think our revenue management team is doing a nice job kind of adapting to this. I'm not going to get into a guide situation to talk about specifically exactly where it's going to stabilize. We hope it stabilizes soon. But we are just focused on controlling what we can, controlling our cost structure, optimizing rental income for our homeowners as we can. That's our focus.
speaker
Lee Horowitz
And then thank you for that. And then just a follow up. Occupancy has been trending down as we thought throughout 2023. Well, that should be inversely related to the pricing. So can you help us understand why do you think you're not getting the benefit of pricing going down? That should actually be translating into better occupancy rates.
speaker
Bruce
Sure, I can try to take that as well. So look, night sold did decline. We showed you that metric. Night sold was down about 5% year over year. This is really a function of the number of homes on our platform and the rate at which we need to price those to sell those through. This implies our nights sold per home. That was relatively unchanged year over year in the fourth quarter. We had bet our home count was down about 5%, leading to a 5% decrease in the report of night sold. You can see the trend we've been talking about for a while. This just played out again in the fourth quarter. It is declining year over year from kind of the record levels in 21 and 22. Remember, we are constantly adjusting prices in real time to try to find that optimal mix between night sold, gross booking value per night sold. Again, the goal is to maximize gross booking value for homeowners, and that's what we're focused on.
speaker
Lee Horowitz
Thank
speaker
Rob
you so much.
speaker
Rob
Next question comes
speaker
Operator
from the line of Doug and JPMorgan. Your line is open.
speaker
spk11
This is Payone for Doug. Thanks for taking the questions. I have two as well. When you're looking out at the macro conditions and looking into the first half of this year, is this pre-expecting incremental headwinds or is this something more of a normalization of the trends that you saw in the past half of 2023 and you just need to cycle through it before seeing macro conditions normalize and start to grow again? I was curious if it's incremental headwinds that you're expecting or is it more of a normalization and cycling through?
speaker
Rob Graver
Yeah, look, it's a great question. As we said, we really don't feel like it's appropriate to share a guide or a read on the forward view here, but I would just go back through a couple of the drivers here. We've been talking about volatility, especially in the short end of the booking curve, and is that customers that are delaying decisions, deferring decisions, the dynamic of normalizing of length of stay, customers picking alternatives, whether it's hotels or as we've called out before, exploring other destinations. We don't know. It's too early for us to call something on what those drivers are, but as we said, we're watching it very closely.
speaker
spk11
Got it. And as a follow-up, looking back to 2023, you guys were able to expand margins pretty nicely despite the top line headwinds. So in 2024, do you feel like incremental margin gains are possible or is the objective more about preserving the margins that you have and setting yourself up for a future goal?
speaker
Bruce
Yeah, I can try to answer that. If you look at Q4 and then full year, we definitely were focused on, we said we were going to get to adjusted EBITDA profitability. We did that. We were able to deliver that despite a pretty substantial decline in revenue. This -over-year improvement, this is just a result of better efficiency across the business. Every expense category was down. Rob and I and the management team were very focused on that. I think it's important to also note we did that without sacrificing customer service and guest service level. That was also very important to us. So there will be steps forward and steps back. We're very committed to this path. I will tell you this is a top priority for us. Rob and I are going to continue and the management team are going to continue prioritizing adjusted EBITDA profitability moving forward.
speaker
Rob Graver
I would just add to that that if you look at what we are able to deliver, those efficiencies are coming with better performance across a range of different operating metrics. The guest experience has improved as we move through the year. The owner experience has improved as we move through the year. Those things are important for us as we are driving these efficiencies in the business to remain, to become more effective as we are driving these changes in the business. It's a typical needle and thread, but that's what we are focused on and we have some early
speaker
Jay
promising signs of that. Got it. Thank you.
speaker
Rob
Next question
speaker
Operator
comes
speaker
Rob
from the line of Ben
speaker
Operator
Miller with Goldman Sachs. Your line is open.
speaker
spk06
Thanks so much for taking the questions. Maybe two if I can. I'm curious just your thoughts on the broader competitive environment and how you're performing relative to other property managers that are also managing through the current environment. Then second, just on the local ops piece of the workforce reduction, is that a function of the demand environment or is that because of the efficiencies that you're seeing through some of the automation tools that you've been implementing over the past year or so? Thanks so much.
speaker
Rob Graver
Why don't I start and then Bruce can chime in. I think when we look at the competitive environment, I think first of all, we think that we look at a number of the industry benchmarks. We think that our competitors, our homeowners are seeing the same things that we're seeing in terms of the demand environment. So we feel like this is going to be an environment where being on your front foot when it comes to revenue management, being very focused on the owner experience and the guest experience and making sure that your teams are able to take care of our guests when they show up, that's going to be tremendously important. Everybody is going to be focused on those same dynamics. We're just trying to move as much resource, as much focus, as much of our time and attention to those topics as we can. When it comes to local operations, that was a very small portion of the actions that we took today. A lot of that was the result of being able to be more efficient in terms of some of the investments that we've made. Bruce, I don't know if you had any other thoughts on that as well.
speaker
Jay
Thank you.
speaker
Rob
Our
speaker
Operator
next question comes from the line of Bernie McTernan with Nidam and Company. Your line is open.
speaker
Bernie McTernan
Great. Thank you for taking the questions. Maybe just to start the discussion on churn, but Rob, you mentioned that there was double digit supply growth in your markets. I was just wondering what you're seeing from the gross ad side and if you're capturing your fair share of gross ads and if not some of the plans, maybe rectify that.
speaker
Rob Graver
Yeah, happy to talk about that. We're definitely seeing supply growth. It's unclear if that's going to continue as we move through the year, but it certainly is something that impacts pricing if supply is increasing faster than demand over the median term. When it comes to our home growth, there's puts and takes to home growth. In terms of adding homes, that really depends on the progress that we are able to make and what we've made in optimizing our individual or organic sales approach. This is something where we try to be a lot more thoughtful than every quarter to try to be a lot more thoughtful here. We have shared with you, we've had a bias toward improving productivity and also a bias that if we choose between growth and profitability, we're going to have a bias toward profitability. I think the other dynamic on home growth for us is really setting your own churn and we've seen that continue to be elevated. We've seen a number of the leading indicators that we watch move in the right direction and to do that steadily, but we've not yet seen that show up in the results when it comes to churn and that's the driver on home growth and gross ads for us.
speaker
Bernie McTernan
Got it. Then just like a lot of the discussion on efficiency and it seems like you guys are using a lot of technology to solve some of those issues. Do you think it was just maybe an area of underinvestment before or just trying to think about what any you could be in in terms of using technology to drive efficiencies here?
speaker
Rob Graver
It's hard for me to say. The business has been operating on a strategy of building technology and a platform to help operate this business more and more effectively and more and more scalably for a long time. When I joined the team, I saw an opportunity to try to align that work much more tightly with the business needs, with the teams on the ground and really to do that as well as increase the pace of delivery. Oftentimes, you can see very large projects that can shift all at once. We've adopted a mindset that is much more focused on delivering something every week, every other week and then constantly iterating on it to try to make it better, to try to make it more efficient. I think aligning the work that we're doing better with our teams, the teams actually on the ground with the needs of our owners and our guests has probably been the biggest driver of that change.
speaker
Nick Jones
Got it. Thank you.
speaker
Rob
Next question
speaker
Operator
comes from the line of Nick Jones with JMP Securities. Your line is open.
speaker
Nick Jones
Thanks for taking the questions. I guess as you kind of lay out a preference to preserving profitability versus maybe trying to drive growth, could you maybe kind of help us understand how much more wood to chop there is and kind of cutting costs given the wide range of outcomes that I guess could happen in 2024?
speaker
Bruce
Yeah, I can just start on that. I mean, I would say we're not going to, again, give any kind of a guide on 2024. What I will tell you is Rob and I are watching the environment very carefully. We're going to see how kind of the bookings environment shapes up, how our summer peak season looks. We are very committed and it is a top priority for us. We will prioritize adjusted EBITDA profitability even if that's at the expense of top line, just a top priority for Rob and I.
speaker
Nick Jones
Got it. Maybe a follow-up on a prior question. If there's growth in your markets that suggests there's kind of incremental downward pressure on pricing, is that kind of a fundamental problem with churn? Can you combat that if supply is growing that ostensibly is pricing folks out and making it harder to maybe pay the fees? Is that a fair way to kind of understand the situation in some of the markets where you kind of need supply to stabilize?
speaker
Rob
So, I'm not sure I followed all
speaker
Rob Graver
the questions I made, so I'll have to jump in if you want to guide me back to it. Generally speaking, we are, as we've shared, when we think about churn, we think about it as broken down into the key components of what we can deliver better. That's been around managing the communication dynamic with our owners better. That's not about sending more emails. It's about ensuring we're delivering an experience where they understand what's going on with their home. We're able to resolve questions that they have, respond to issues, and those are all of the areas where we've made investments that make us more efficient and we're seeing that show up in our owner NPS figures week after week and month after month. But we haven't seen it yet kind of turn that corner in the overall dynamic
speaker
Jay
on churn. Got it. Thank you.
speaker
Rob
Our last question comes from the line of Justin Patterson with KeyBank.
speaker
Operator
Your line is open.
speaker
spk09
Great. Thank you. This is Sergio on for Justin. Curious on the four key priorities that you highlighted in the investor letter for 23. Anything you would call out as performing better than expectations or when looking ahead to 24, you're excited there that you can continue the momentum going?
speaker
Rob
Yeah, look, I think I'll
speaker
Rob Graver
start. I'd certainly invite Bruce to jump in here as well. When I think about our four priorities, I've been really, it's hard to pick between them. I think we've made a lot of progress. But I think improving our execution in local markets and in our customer support functions is something that I think our team is very proud of. It really is a company-wide effort to orient ourselves toward our owners, toward our guests, toward that moment when a guest shows up and opens the door and starts their experience in our home. And it can be easy to get distracted by all of the other things that have to go on in running a business. But I think where we have put more of our focus into that local market, that moment of truth, if you will, for our guests and for our owners, that's where I think we've seen some really great progress and some great traction. And that also makes us more efficient as a company. And that's a really good dynamic for us to have now and to take forward into 2024. When I look forward to the coming year and our priorities here, I think it's going to be that focus on optimizing our service offerings and where we allocate our resources. And that's not just about being more efficient as a company. It really is about continuing that thread of being a better partner to our owners, a better host to our guests, because that ultimately is what's going to drive a better experience for our owners. We think that's the key in the long run to lower insurance and increasing retention and also making
speaker
Rob
us more efficient as a company.
speaker
spk09
Great. And if I could ask a second, maybe a follow up on the product pipeline. Just generally, how are you feeling about the product pipeline? It sounds like we should expect the same level of velocity of product releases as we've seen in recent quarters. So is that right? And I think it's more of a combination of all these products building on top of each other that are reaching to these efficiencies and better outcomes for both homeowners and consumers. But I'm curious if there is any one or two products you would highlight that you guys are really excited about?
speaker
Rob Graver
Yeah, I think for me, I think that the pace is exactly right. I think there's something about velocity, but it's not just the velocity of shipping a thousand things once. It's about shipping a hundred things ten times. And that is, I think, a real focus for us. I think we've seen that kind of velocity. I think it's also how well aligned that is with the business. And that's clearly an area. I think we've highlighted a few things that we have shipped. I think we look forward to sharing a few more things that are in development right now and further extensions of the things that we built. So we're excited about that. We'll be looking to share more as we move through
speaker
Jay
the year this year.
speaker
Rob
There are no further questions at this time. Mr. Rob Graeber,
speaker
Operator
I turn the call back over to you.
speaker
Rob Graver
Terrific. Thanks again for joining the call today and for interest in BACASA. I especially want to thank our homeowners, our guests, and everyone at BACASA who worked so hard to take care of them. It's really their focus and dedication that drove our results in 2023 and into the future. And I look forward to keeping updated on our progress
speaker
Rob
in the coming quarters.
speaker
Rob
This concludes today's conference call. You may now disconnect.
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