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spk02: Greetings and welcome to the Summit Wireless Technologies third quarter 2021 financial results conference call. At this time, all participants are in a listen-only mode. A brief question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Kirsten Chapman. Thank you, Kirsten. You may begin.
spk00: Thank you, Paul. Good morning, everyone. I'd like to welcome you to the Summit Wireless Technologies third quarter 2021 financial results call. With us today are Summit Wireless CEO and President Brett Moyer and CFO George Oliva. Before I turn the call to Brett, I'd like to remind everyone of the safe harbor statement referenced in the SEC filings. The Private Securities Litigation Reform Act of 1995 provides a safe harbor of certain forward-looking statements, including statements made during the course of today's call. Statements contained herein that are not based on current or historical facts are forward-looking in nature and constitute forward-looking statements within the meaning of the Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements reflect the company's expectations about its future operating results, performance, and opportunities. These forward-looking statements are based on information currently available to the company and are subject to a number of risks and uncertainties and other factors, including current macroeconomic uncertainties associated with the COVID-19 pandemic, our inability to predict or measure supply chain disruptions resulting from the COVID-19 pandemic and other drivers, our ability to predict the timing of design wins entering production and the potential future revenue associated with our design wins, our growth rate, Our ability to predict the customer demand for our existing and future products and to secure adequate manufacturing capacity. Consumer demand conditions affecting our customers and markets. Our ability to hire, retain, and motivate employees. The effect of competition, including price competition. Technological, regulatory, and legal developments. and developments in the economy and financial markets and others that could cause the company's actual results, performance, and prospects and opportunities to differ materially from those expressed in or implied by the forward-looking statements. For a more detailed discussion of some of the ongoing risks and uncertainties of the company's business, I'll refer you to the company's various SEC filings. Now it is my pleasure to turn the call over to Summit CEO, Brett Moyer. Please go ahead, Brett.
spk09: Thank you, Kirsten, and good morning, ladies and gentlemen. I appreciate you taking the time out of the middle of your day to join our earnings call. Two quick slides just for anybody that may be new, right? Summit is two organizations. In the Summit wireless side, we develop IP ASIC chips that handle multi-channels wireless audio. Primarily, you see those being sold into speakers, some TV companies right now. and we have an association called WISA whose function is to make sure that when a signal is sent to a speaker or from a speaker or from a TV to a speaker, there's a clean standard on how that signal should go out and how the signal should be received, and you get interoperability for the consumer. So technically, WISA manages that standard, but from a consumer's perspective, the WISA brand is a logo that the consumer knows this TV works with that product, these speakers work with that transmitter. So when Summit sells a module and a speaker is certified, each speaker will have one of our modules in it. That'll make it WISA certified, and that's our revenue model today. Some exciting news since the last call. Last week, Rolling Stones called the Platinum Milan 5.1 best home theater system. And that's pretty interesting when you think it's only $8.99 of all the systems Rolling Stones tested. So you'll see that obviously show up in Christmas ads. We were able to engage with the two leading HTMI executives that launched HTMI back in the day. So one was Eric Omgren, and one is Steve Benuti. One ran the HDMI organization, and one ran all the IP licensing. So we brought them on to help drive our next generation of technology as we roll that out. And then a series of product launches from our customers, like LG, Hisense, Toshiba, Harman, Bang & Olufsen, Hanson, But really, I think the biggest step on this list, besides the HDMI guys helping us, is when we last talked, we had just opened up the Amazon WISA storefront. And today, we now have five stores that are open and two coming shortly. So now there are seven WISA stores. Not all stores have the same WISA product. It depends what products are handled by each retailer and e-tailer. But it does mean that we're continuing to drive that ecosystem being built out. From a consumer education traffic perspective, we still expect to see 2 million people, plus or minus, come through our websites, which allows us to drive analytics around them, whether they visited us once, twice, three times, whether they've been on the sites a long time, a short time. And we believe there's high value in those analytics both for our brand customers and our retailers. And we're going to talk a little bit more about that. Revenue is expected to grow 160%. This is slightly lower than our last call as we've had a couple customers enter redesign projects of existing products so they could design out products. parts that are unavailable or super long lead times. So those will ship in the first half of next year is what we anticipate. All right. Just briefly, if you think about what did Rolling Stones just nominate? Best Home Theater System, $899. So for that $899, you get true spatial sound in the front of the room, right? You got a left speaker, center speaker, right speaker, not a little sound bar. You've got rear speakers. You've got a subwoofer. Now you compare that $899 versus an $800 soundbar from Sony Sonos Bose and many others actually. It's a pretty big market segment now for a soundbar with $1,300. We think Weiss is ideally enabling great spatial immersive audio for the consumer with simplicity of setup and lower prices. So that's our model. You can see This picture with that logo and probably some promotional pricing around it, you'll see out in the digital media world. But this is powerful for WISA itself, right? So this lets us go out and talk about a WISA system that's been nominated by Rolling Stones as the best out there. But then it lets consumers come into the WISA ecosystem and think about do they want this one or the next one or the enclave ones or the Bang & Olufsen ones or whatever their audio preference is, right? So great award. You'll be seeing this floating around the digital world. Now, if you remember a couple slides back, we talked about spatial audio, and we've talked about spatial audio for several years in that slide. But what we're seeing is the industry rapidly coming around to our perspective of spatial audio is important. It just can't come from a sound bar. You can use algorithms to simulate it in a sound bar, but there's nothing like using spatial audio algorithms on multiple speakers. And in the Verge, which is a tech rag, you can see Apple, Verizon, Netflix, Amazon. All these articles came out in the last 30, 45 days. So we're pretty excited about the fact that we're moving to a new technology that And the industry is coming around to spatial audio matters. Whether you're listening to music, watching movies, that experience is important. And, yes, algorithms will help it in a sound bar or a small stereo speaker system. But algorithms will do a whole lot more if you've got four, six, eight speakers floating around that room. Now, we will continue to expand in our industry. next few calls around our next generation. But our vision is that spatial audio is relevant, is relevant in every room of the house. It can be driven from a phone. You don't need an expensive closed system to run it, right? So Weiss has an open system. You put it on any brand you want. That's our vision, as opposed to Sonos or Apple that have closed architectures, right? Three growth drivers still are the same. If you've been here before, SoundSend, LaWiseAway, headed to 2 million target visitors, and we've got seven national retailers supporting stores, and, of course, our next generation of technology. Quickly, we're going to jump right over this, but SoundSend is performing its role. It's given speaker companies the confidence that there's a cost-affordable transmitter for WISA-certified speakers, and it's given consumers the confidence to know that If they bought, say, a Klipsch hub that's probably now five years old that didn't have Atmos back then, they can go out and keep those great speakers, but buy a sound set that does have Atmos. The voice-to-wave, headed to two million. We think this has broad reach across the industry. It lets the brands expose their products. It gives consumers the opportunity to think about spatial audio Immersive audio and who's shipping what type of products and it lets us create analytics around the marketing for remarketing and resellers to target products to to close sales When we talk about the analytics Yeah, you're going to see why so ads you can see there's lots of the landing pages. You've seen this one before there's generally a good better best selection between brands or bundles and But what we're able to get is demographics, geography, who's shopping, who's spending a lot of time in our sites. And then this allows us to go back and remarket both as a Platinum Audio brand, but more important to us as an industry leader, right? So with those analytics, one of these retailers and WISA are currently running joint ads, co-sponsored financially to WISA. use the consumer analytics that we have from the wave, and remarket their WISA products to those consumers. We like the initial results, and we'll continue to expand that. Again, on the right side of this slide, if you think about our positioning on Platin, so make sure there's an entry level for the consumer that competes aggressively against the soundbar. But I got to tell you, we had a director of the company by the Enclave Pro, He said it's killer audio, which we've been saying for years. So that entry level and midstream level, those are really great value audio experiences for the money. All right. This current generation of technology we think is directly applicable to the soundbar market. We think there's going to be about 42 million soundbars sold next year worldwide. Anybody can run the math, but 5% of those soundbars getting converted into audio a home theater WISA-certified system would drive us to $100 million in revenue. That's not what we'll get next year, but to our team, this is a very concrete SAM that we can go out and market around, market against, and deliver revenue for our customers and investors.
spk06: All right.
spk09: Gen 2. Briefly, We think we are getting close to announcing a solution next year. We think it has a vastly larger market than 42 million soundbars. It covers hundreds of millions of smart TVs and cell phones and smart speakers and tablets. So we're excited about where we are technically and looking forward to a launch next year. So supporting that launch, you've got Eric and Steve. I talked about them up front early in the call. These are two guys that have been there, done that. So you combine those with the existing summit team and our technology, and we think we're starting to make great investments for a significant launch. And now I'd like to turn it over to George for financial review.
spk07: Thank you, Brett. So Q3 2021 revenue exceeded $1.8 million for the quarter. That's an increase of 198% compared to the same quarter in 2020. The gross margin was 28 points. That's up nearly 10 points over Q3 in 2020. Our OPEX was approximately $3.4 million, which included $400K of non-cash expenses, primarily stock compensation expense and a small amount of depreciation. That compared to $3.1 million, including $700K of non-cash expenses in Q3 2020. The loss for the quarter is $2.1 million. That reflects a benefit of nearly $900K relating to the forgiveness of the PPP loan that we received in 2020. And that compared to a $3 million loss in Q3 2020. With respect to the guidance for the rest of the year, we adjusted the guidance down to between 6.3 and 6.5 million for the year. That continues to be an increase of 160% compared to the prior year. The reason for that was very recent information where we had customers who are rescheduling delivery of approximately 450K of modules that have been moved out due to their redesign of components that were problematic in the supply chain. So the gross margin for the year continues to be expected between 28 and 30 points. OPEX, we've revised slightly to $13.4 million for the year. That reflects $1.4 million of non-cash charges. That represents a 600K increase in anticipated spending. The reason for that is attributable to the strategic marketing engineering relating to the future launch of the next generation technology. And as Brett mentioned, the HDMI team members that we brought in to help ensure successful launch. Wanna go to the next, yeah. The balance sheet continues to be very strong. Cash and cash equivalents for the quarter end was $16.1 million. We're targeting to finish the year at $13 million, and we believe that we're well capitalized for the balance of the entire 2022 year. And that's all I have. I'll give that back to you, Brett.
spk09: All right. Thank you, George. So when we wrap up and think about where we're at, we think the industry is coming around to focus on immersive or spatial audio, and we are the leaders in that space. It's a large market. We've got increasing adoption around WISA with some really strong marketing around it from our partners. Before we take Q&A, It wouldn't be a call in the holiday seasons without letting everybody know, you know. You could take WISA dollars 100 and use that at Platinum Audio to test out the technology you're making an investment in. And with that, operator, we'll open up the call, but I'm going to let this slide hang so everybody gets the message.
spk02: Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate that your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. Thank you. Our first question is from Jack Vanderaard with Maxim Group. Please proceed with your question.
spk04: Great. Good morning, guys. Appreciate the quarterly update. I'll start with a question for you, Brett. So just regarding this, you know, obviously it's no secret the global supply shortage is impacting companies in every industry. It's interesting because it's not having that much of an impact on your revenue outlook for this year now, but it is nonetheless. So just curious, when you say your customers, these particular customers are redesigning the products for rescheduling at a later date, what does that mean exactly? Are there other components that suffice that they're replacing whatever component was in shortage or – Do you have any insight there, or is it that flexible where they're just substituting certain components or redesigning an entire product altogether? Just any insight there would be helpful.
spk09: Yeah, it's not, say, if you take a speaker design, you're not redesigning the whole cabinet and drivers and speaker, right? But if you have, just take an example, a DSP processor in there, and you've got 50-week lead times, but there's another one, that maybe has 15-week lead times or 20-week lead times, that's a substantial change. So it will take time to retune the speaker, but from a hardware perspective, other than probably that one component, it'll be the same. To the consumer, it'll look exactly the same.
spk04: Okay. And then... An estimated impact on your revenue of, you know, called 450K, as George said, does that roughly imply, you know, 40,000, 45,000 units, system units that you were expecting would be sold before the end of this year, just based on your module kind of ASPs?
spk06: Yeah, using $10, that's what it would apply. You know, 40,000 modules, give or take.
spk04: And then how much, given it is kind of, you know, we're halfway through the quarter almost, your range for revenue for the year now, it's a pretty tight range, which to me suggests you have pretty strong visibility at this point, especially with the holiday season coming up. I'm sure a lot of the orders have already been placed to stock the shelves and whatnot. So can you just talk about your visibility levels at this point and then also any –
spk09: signs of what you expect for maybe the first half of next year given the supply chain well we have visibility to orders on books right we don't have visibility to as in the case of the adjustment we just made to other people's problems with other parts until they you know indicate that through adjustments on the po delivery dates right um but we're not aware of any other adjustments to the orders are on the books. So when we look at the Q4 guidance that we gave you, that's around orders on the books, plus an estimate of what holiday sales will be for Platinum Audio.
spk06: Gotcha. Okay.
spk04: And then maybe just a last question for me is it's pretty great to see all these, these new storefronts and see the Weissel logo being, you know, I imagine it's being broadcast now. It's being well received by customers. It's obviously getting great attention from Rolling Stones and getting good reviews. With these seven online retail storefronts from zero last year, just what does this do? I mean, that's six incremental new storefronts due from just last quarter. Just what does this do for your revenue momentum or at least your sales momentum in your view? I imagine it's going to accelerate it, but Are all seven retail storefronts, do you have high aspirations for all of them, or is it just the more the merrier? How are you viewing that from an economic standpoint?
spk09: Well, this is seven more than Q2, not just last year, right? So from our viewpoint – Look, we think these storefronts are very fundamental to building the WISA category in the consumer's mind and the e-tailer's mind, right? It's hard to do that during COVID, so that's why we've been working on the WAVE initiative. We think if you look at some of those e-tailers and, you know, we don't have control over the non-Amazon ones. Since we control Amazon, we could do what we wanted. But I know probably half of the others. They now have WISA listed up there with Samsung and LG as a brand that has to be promoted as a tier one brand. That's invaluable. I think how it drives revenue, I certainly think it drives a lot of revenue next year, some revenue for the WISA brands this year, but really critical, it sets up the marketing for next year's revenue increases for our customers.
spk04: as soon as they get over their part shortages right gotcha and i i said that was my last question just one more um you know i think in 20 in 2019 you're you're shipping six brands with whites of products or there are six brands shipping ways of products uh you're on track for 2021 i believe to ship you know over 25 brands will ship uh wasted products do you have a number An expectation for, or maybe just directionally, of how many brands you expect to be shipping WISA in 2022.
spk06: Is it similar? Has that changed? Just curious there.
spk09: What I think, well, we are always adding brands, but also we're always adding more designs with the existing brands.
spk06: So I think both impact next year.
spk04: So do you think both, it sounds, are likely to increase in terms of brands and the number of systems from each brand? Yep. Excellent. Okay, great.
spk06: I'll hop back in the queue. Appreciate the update.
spk04: Okay.
spk02: Thank you. Our next question comes from Kevin Deedy with HCW. Please proceed with your question.
spk05: Hi, Brad. Hi, George.
spk09: Good morning, Kevin.
spk05: Thanks for taking my call. So I wanted to peel the onion back a little bit more on where Jack was going. Could you, I mean, you mentioned both brands and designs, and I imagine you just mean specific products, but could you just sort of give us the comparison? Audio, brands, TV brands, and products year-end last year and where we are today? I mean, to me, it's about adoption, right? Granted, you've got your HDMI guys, but We've done pretty remarkably without them thus far. So I was just hoping you could dial in on those numbers for us.
spk09: Well, so when you're talking about the HDMI guys, you're talking about the next generation technology, right? So we are anticipating announcing that next year in the first half. But then there's a whole design cycle. So what you're more likely to hear us talk about, say, this time next year is projects in design versus launch because that's a vastly bigger market, right? So they're going to – the next generation technology will add to both designs and designs within a brand is what we think. Now compared to – did you ask for a comparison to last year?
spk05: Yeah, just in marking your progress. Just in marking your progress. You got the seven storefronts just since last quarter. That's impressive. Just curious where you are with brands and products year over year, both on the audio side and the visual side, if you have that in front of you.
spk09: Well, so look, on the TV side, There was LG and B&O. So it's two to five announced with a sixth one coming. On the speaker side, this is totally off the top of my head because my challenge is the brands we're showing you that are shipping or launching this year, I mean, I've seen those brands for two years, right, on the active list. But I would guess from a speaker side, it's up 100%.
spk05: Brands or products, Brett? You lost me.
spk09: Brands. Brands.
spk05: Okay. So now what about the products themselves, right?
spk06: Because each brand has multiple. I don't know that off the top of my head when you go year over year.
spk05: All righty. Okay, okay, okay. So your press, regarding, I mean, you started this, your response off with HDMI, that executive team, but your initial press about a month ago, I guess, right, had three gentlemen. They did. Okay, so do you still have three?
spk09: The third one is Roger Isaac. And he's available for us. We brought him on to do a deep dive on the Wi-Fi chips in the pipeline from competitors. And he's still available from a technical reference perspective to help with either competitive research or standard writing. But from a marketing and launch perspective, this is primarily the Eric and Steve group.
spk05: Okay. Okay. And again, you're not really expecting that to kick in for another 12 months. I think that's the way to look at it.
spk06: Yes.
spk05: Okay.
spk06: All right. We'll announce more next year.
spk05: Then, of course, the big one is a little bit more on the logistics side, given shipping issues. Granted, you spoke to a module and components for that, but I'm just sort of wondering how you think stuff is getting to consumers this year and what sort of impact that's having, just in general versus not that particular module per se.
spk09: Yeah, so let's just be clear. On our side, supplying modules, we are fully able, right? and have been all year. So we've managed the shortages with our suppliers. From an industry perspective, if you're asking a broader perspective, I think consumers will find tight supplies at Christmas. So when we look at, you know, the Milan perspective, from the Platinum Audio line, we will... do some promotional around Milan, around Thanksgiving, Black Friday, Cyber Monday for a brief period, but unlikely to do much more on Monaco as we look at the supply timeline coming in on product. So this WISO 100, that will be the best deal you'll be able to get on Monaco during the Christmas season.
spk05: Okay, good to know. Yeah.
spk09: But, I mean, it's going to be – there will be shortages for all brands. I mean, I think Sonos has talked about it. Quite a few have talked about it. We have brands that are strong internationally that have not launched in the U.S. because they can't get the pipeline inventory to launch.
spk06: All right. So then the next question is, how do you see that – straightening itself out?
spk09: Well, that's a million-dollar question.
spk05: No, no, just $64,000. Just $64,000.
spk09: Well, it's a pretty multifaceted issue. I think post-Christmas, the influx and the urgency of the influx of the products will ebb, which helps reduce shipping companies rebalance, you know, trucks, containers, rail cars, et cetera. I think from a demand perspective, you know, there's two opinions out there. Is a consumer going to continue to spend like they are, in which case brands are going to continue to chase production, or will there be, you know, other events that drive the consumer to back off a little bit. To solve the logistics problems, you need the consumer to back off a little bit. You need to get out at Christmas.
spk03: Okay.
spk09: But we know, just to give you perspective, I mean, a month ago, we had an ODM tell us on around the Platinum line that he wanted 50-week lead times.
spk05: 50-week lead times.
spk09: 50-week lead times. That's how tight it is today.
spk05: Was that for module manufacturer and product manufacturer?
spk09: No, that was for Platin. So that was systems, speaker systems.
spk05: Yeah, and ODM, right?
spk09: Yeah, yeah.
spk05: Wow, okay.
spk06: Can you talk a little bit about what you plan on doing at CES? Yep.
spk09: So WISA traditionally has been in the show, in the booth, in the Venetian. This year, we will have two suites at the embassy suites next to South Hall. We will not be officially in the show. We did that largely because when you had to make the decision back in the summer, it was highly doubtful that there'd be a large contingency coming to CES out of Asia. And I still think that's true. I can see a small contingency coming, but the reentry going back to Asia is pretty hard for those people. And the value to us as WISA was... Being able to take the example of Sony, you know, we would have, you know, five different waves of visitors from a brand, a company, right? And so you've got management, you've got product management, you've got engineers. And if you don't have that, it's smarter, I believe, for us to continue to drive the expansion of the WISAC category through the wave. versus spending a lot of money on being inside the CES trade show.
spk06: We will have a next-generation demo in those suites for NDA-only visitors. Okay.
spk05: You mean the Gen 2 demo? That's what you're... Correct. Correct. Okay. Can you just, can you speak a little bit to the advantages there, given NDA potential here is slim to none?
spk09: So, if you think about Gen 2 versus Gen 1, I think the first The first 5 gigahertz product will be already a substantially lower price. As we've said, there will be some performance softening, but that performance softening will be within the requirements of, say, Dolby and the main brands.
spk05: Well, I thought one of the other advantages, too, Brett, correct me if I'm wrong, is that you get eight channels out of that or more.
spk09: We've got eight channels now, right? We've got eight channels now. And we have not launched a product, Kevin, so we're not really going to go much farther down this conversation until we're ready to launch a product.
spk05: Fair enough. Okay. Message understood. Thank you very much, sir. Thank you, George.
spk07: Thank you, Kevin.
spk02: Thank you. Our next question is from Ed Wu with Ascendian Capital. Please proceed with your question.
spk03: Yeah, congratulations on managing the chip shortages pretty well. You say you guys haven't really been affected this year. Do you have enough visibility to know if you guys will be impacted next year if the chip shortages continue into 2022? Well, so actually, look, we have...
spk09: We have not been affected until this call by the shortages in terms of guidance that we've given you, but it certainly has capped our growth this year, right? You just didn't see it because we managed expectations, right? So let's be clear. If there wouldn't have been part shortages, our revenue numbers would have been, I think, significantly different. In terms of next year, you know, the challenge is not my supply chain into me. The challenge is my customers. And it's very hard for us to know their problems. But the fact that we see a couple redesigning out of some known problem parts is optimistic for me because that means their volume drops out of those problems parts and those parts
spk06: then should become available for other customers.
spk03: Great. And then another question, you know, we're beginning to see a lot of inflation, you know, in various places out there. Has inflation been an issue for you and it's going to impact, you know, possibly having to either raise prices or take lower margins?
spk09: It has been, it is, and it will be. We did increase prices on September 1st. There's likely to be additional price changes in Q1. We're trying to sort through what's transitory versus permanent. It's pretty hard. On the audio products, so the Platin product line, brutal price changes on that. As the new inventory comes in in Q1, there will be price point adjustments.
spk03: Great. And, you know, that guidance for this quarter of, you know, gross margins of 28 to 30%, that's already incorporated the inflation that you've already seen?
spk06: Yes.
spk03: Great. Then my last question is, you know, thanks for talking about, you know, Gen 2 and giving us anticipation for next year. you know, how long is the lead time from when you announce it to when consumers can expect to see the products on the shelves?
spk06: So, here's what I'll say about that.
spk09: Part of the reason we launched the Platin line is so that we would have
spk06: an early adopter of Next Generation.
spk09: So when we announce the Next Generation product and timelines around it, I would expect that you'll see the Platten line launch a product using it, let's just say, within four or five months. Because it helps the sales cycle, right, to be able to tell prospective customers that this technology is in the consumer's hands. And Kevin Deedy, thank you for that order and taking advantage of the WISO 100. I'm sorry, I just saw that order come through. So that's what you'll see first. From a normal design cycle, it's probably 12 months. For a big company. Great.
spk03: Great. Thanks for answering that question. I wish you guys have a great holiday and wish you guys good luck. Thank you.
spk08: All right. Thanks, Ed.
spk02: Thank you. Our next question comes from Marty Elbon with Horizon Network. Please proceed with your question.
spk08: Congratulations, Brett and your team. I think your company is very exciting. It's unfortunate that a lot of the financial community really doesn't know about the company or is supporting what you guys are doing. One of the problems that I have, one of the issues I have, maybe to give some clarity on this, when will this company become profitable? When do you see that happening? And that's very important because if you keep losing money, not a good situation. So when can we see a turnaround and the company turn profitable?
spk09: So profitability is one component of valuation. The other component is value of the business opportunity, right? So if you think about now through the next 12 months, we have said consistently that margin generated from the platen sales would be used to drive the WISA wave and the category for the whole WISA ecosystem. So that's why if you look at our P&L, you see our OPEX has gone up, but so has gross margin, so our burn has still stayed roughly in the mid twos, right? So that's on the That's on the current generation technology. We're going to use that margin to drive the category. On our next generation technology, that will require continued investment until probably late next year.
spk06: So I think from a value perspective, Marty, the value from...
spk09: of the company is going to be first built by announcing a second-generation technology at a much lower cost and a much broader market into the WISA ecosystem that we've been establishing the last two years. That's going to be the first. That'll be a bump in valuation regardless of our P&L. Following that, as design wins come in, you'll see the P&L positively impacted.
spk08: Okay. To clarify this, maybe I misunderstood or misheard you. Did you say that Generation 2 could do 100 million? Was that a number you threw out before earlier in the conference call? Earlier in the conference call,
spk09: Earlier in the conference call, what we talked about was the SAM for our current generation product, right? And that was, which is on the screen now. I've gone back to it. There's about 42 million soundbars. If 5% of those got converted into Enclave Audio or Eclipse or Harman or Platinum Audio or Bang & Olufsen Audio, right, that would drive about 100 million revenue for us. So we think the current generation, we think the next generation of technology is a massive market, but we think there's, given where we are today, you know, six and a half million of revenue projections, we think just the current technology has a lot of legs to drive revenue for us over the next several years.
spk08: That would be unbelievable. If you did 100, your company would be very profitable. That would be unbelievable. You'd have a story. Unbelievable story.
spk09: Yeah, we're not going to get there next year, but we're going to chip away and grab that market and convert soundbar people to immersive sound. But that's the short term. And, yeah, two years from now, three years from now, that next generation technology that we'll talk about next year in the first half, yeah, then you have an even bigger market. but it'll be a bigger market with an established WISA industry category.
spk08: Oh, I think it's very exciting what you're doing with the WISA brand and building the structure of the company. And it certainly takes an investment, but I think you're going in the right direction. I think you're building a company for the future, which we're excited about and we're supporting and we like it a lot. And, uh, I think the future looks very bright for you, and I think you're doing a great job. Keep up the great work. Congratulations.
spk06: We appreciate the support. Thank you.
spk02: As a reminder, if you would like to ask a question, please press star 1 on your telephone keypad. The confirmation tone will indicate the airline is in the question queue. Thank you. If there are no further questions at this time, I'd like to turn the floor back over to Brett Moyer for any closing comments.
spk09: Yeah, I'd like to thank everybody for the Q&A discussion, for participating. Certainly, I'm available if you have other questions. It's an exciting time of year for us, both for marketing our customers' products through the WISA Waves and moving into next year and a new technology launch. So I will remind people you could use the WISO $100 save on Platinum Audio. It's got a limited number of uses, so jump on in there. And personally, I'd buy the Monaco over the Milan, but the Milan's cuter, and it sounds great.
spk06: All right, thank you.
spk02: This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.
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