8/10/2023

speaker
Operator

Warwick, Jim Dowling, Walter Shanker, Anthony from Sedoti, and Deborah from Crystal Equity.

speaker
Jim Dowling

Hello and welcome to Excel's second quarter 2023 earnings conference call. My name is Krista and I'll be the conference operator today. We will have a question and answer session at the end of the call. To ask a question, please press star one on your telephone keypad. I will now turn the call over to Andrew Berger, Investor Relations. Please go ahead.

speaker
Krista

Good evening, everyone, and thank you for joining us.

speaker
Operator

Welcome to the XL Brand second quarter 2023 earnings call. We greatly appreciate your participation and interest. With us on the call today are Chairman and Chief Executive Officer Robert DeLoren, Chief Financial Officer Jim Herron, and Executive Vice President of Business Development and Treasury Seth Burrows. By now, everyone should have had access to the earnings release for the second quarter ended June 30, 2023, which went out this evening. And in addition, the company plans to file with the Securities and Exchange Commission its quarterly report on Form 10-Q tomorrow. The release and quarterly report will be available on the company's website at www.xlbrands.com. This call is being webcast and a replay will be available on the company's investor relations website. Before we begin, please keep in mind that this call will contain forward-looking statements. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from certain expectations discussed here today. These risk factors are explained in detail in the company's most recent annual report filed with the SEC. Excel does not undertake any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. The dynamic nature of the current macroeconomic environment means that what is said on this call could change materially at any time. Finally, please note that on today's call, Management will refer to certain non-GAAP financial measures, including non-GAAP net income, non-GAAP diluted earnings per share, and adjusted EBITDA. Our management uses these non-GAAP metrics as measures of operating performance to assist in comparing performance from period to period on a consistent basis, and to identify business trends relating to the company's results of operations. Our management believes these financial performance measurements are also useful because these measures adjust for certain costs and other events that management believes are not representative of our core business operating results. And thus, they provide supplemental information to assist investors in evaluating the company's financial results. These non-GAAP measures should not be considered in isolation or as alternatives to net income, earnings per share, or any other measure of financial performance calculated and presented in accordance with GAAP. You may refer to the attachment to the company's earnings release or to Part 1, Item 2 of the Form 10-Q for Reconciliation of Non-GAAP Measures. And now, I'm pleased to introduce Robert DeLoren, Chairman and Chief Executive Officer.

speaker
Robert DeLoren

Bob, please go ahead.

speaker
Bob

Thank you, Andrew. Good evening, everyone, and thank you for joining us. I would like to start today's call with an update on our strategic transformation efforts and how our business is performing under the new operating model. After that, our CFO, Jim Herron, will discuss our financial results in more detail. Starting in the first quarter of 2023, we began to restructure our business operations, shifting from a working capital-intensive wholesale business model to a business model that is working capital-light, highly profitable, and focused on high-touch licensing, livestream shopping, and social commerce growth strategies. During the second quarter of 2023, we continue to execute on this plan and I'm pleased to report that we have substantially completed this transition of our operating businesses. As a result of all of our restructuring efforts going forward, we expect to save approximately 13 million in operating expenses on an annualized basis as compared to 2022, expense levels, including approximately $6 million of reduced payroll costs and $7 million in lower operating costs. These cost savings began in the first quarter of 2023 and are expected to be fully realized by the end of the third quarter of 2023. Our current financial forecasts indicate that we will return to profitability by the end of this year, driven by these cost savings combined with revenue from our new licenses and brand launches in 2023 that will continue to ramp and grow in 2024. To effectuate this transformation, we have engaged with best-in-class business partners and entered into multiple new licensing agreements, some of which I spoke about on last quarter's call and some of which are new this quarter. We believe that the evolution of our operating model through these new arrangements powered by extraordinary live stream and social commerce technology that solves many of today's challenges in e-commerce will provide our company with a competitive advantage and significant cost savings going forward while offering our customers exceptional quality at attractive prices. We also believe our live streaming technology will enable us to fully engage with and entertain our customers in ways that were not possible in the past. In May, we signed a master licensing agreement with G3 Apparel Group for the Halston brand, under which G3 has taken over and assumed all of the existing licensing contracts for the brand, together with apparel wholesale operations and distribution in department stores, e-commerce, and other retailers. This is a 25-year license agreement, which includes a market rate royalty, certain royalty advances, escalating guaranteed minimum sales requirements, certain guaranteed minimum payments, and a right for G3 to acquire the brand at the end of the license term. We started to realize revenues from this agreement in the second quarter of 2023, but expect that more meaningful growth will come in fall 2024 when G3 plans to launch their Halston line at better department stores. Our partnership with G3, given their extensive production and distribution capabilities, provides us with a tremendous opportunity to grow the brand and take Halston to the next level. G3 management has publicly stated that they have assigned some of their premier talent to develop the brand, and they are targeting to grow the Halston brand globally to $250 million in annual wholesale sales by year four of the license agreement. We are excited about our long-term partnership with G3, who we believe is one of the best wholesale companies in our industry. For our Judith Ripker brand, We entered into a new licensing agreements in the first and second quarters to move all segments of our Judith Ripka business to Jewelry TV. JTV, as it is known, has rapidly become one of the largest jewelry retailers in the US. The brand launched on JTV.com on July 1st and is scheduled to launch on air on JTV in October with a surprise celebrity appearance planned for the launch. We expect the brand will have dramatically increased airtime compared to QVC, with significant on-air presence for the JTV network in the first year and beyond. Also, JTV launched the wholesale and JudithRipke.com businesses under their management last month. We believe this presents a fantastic and exciting opportunity to grow the brand on TV, on JudithRipke.com, and in wholesale distribution with our partner going forward. This license agreement provides for royalties on net retail sales generated through JTV's television, e-commerce, and other direct-to-consumer outlets, and royalties on wholesale sales as well as a profit share on the wholesale and judithripka.com businesses. In connection with executing the JTV licenses, we sold JTV all of our remaining jewelry inventory in April of 2023. For our Sea Wonder brand, we launched on HSN at the end of March, with the first show achieving over 200% of planned sales, and sales continued to gain strong momentum during Q2. During the second quarter, HSN reported it had its best week of 2023 and noted Christian Siriano's appearances in Curate's earnings poll. The wholesale production for our HSN business has been licensed to one jeanswear group, or OJG. OJG is an industry-leading supplier of apparel across multiple points of distribution. This license commenced during the second quarter, and we are working on some exciting license extensions in other categories for the C1 to brand. Finally, we expect to be announcing sometime in September a new brand launch on HSN with an iconic American supermodel. This continues our push into building a brand portfolio of influencers and creators to drive our TV and direct-to-consumer live stream and social commerce platform. With respect to the Longaberger brand, we are in the process of launching our latest version of our social commerce technology that we believe will revolutionize social commerce and e-commerce in general and plan to incorporate Longaberger into a home product social commerce marketplace. Finally, regarding our QVC interactive television business, the logo by Laurie Goldstein brand is performing well on QVC with sales in the second quarter of 2023 exceeding quarterly sales for the last three sequential quarters. The Isaac Mizrahi brand was below plan for the quarter in that sales during the second quarter of 2023 due to a one-time increase in return rate on certain items and scheduling conflicts with Isaac. In this connection, we worked with QVC and Isaac to coordinate on-air scheduling and are making improvements to Isaac's remote studio and expect sales to rebound in the latter half of 2023 and return to planned level. And now I'd like to turn the call over to Jim to discuss our results and financial highlights. Jim?

speaker
Andrew

Thanks, Bob, and good evening, everyone. I will briefly discuss our financial results for the quarter and six-month end in June 30, 2023. Total revenue for the second quarter of 2023 was $6.8 million, representing a decrease of approximately $1.7 million from the second quarter of 2022, but an increase of approximately $0.7 million, or approximately 11%, from the first quarter of 2023. This year-over-year revenue decline from the prior year quarter compared with the current quarter was driven by a $2.7 million decrease in licensing revenue. primarily attributable to the sale of a majority interest in the Isaac Mazzari brand in May 2022, and partially offset by an increase of approximately 1.1 million in net sales, largely due to the sale of our Judith Ripka Fine Jewelry inventory to JTV in connection with the entrance into our new contractual arrangements with JTV. On a year-to-date basis, revenue for the current six months decreased by approximately 4.4 million from the prior year six months to $12.8 million. This decline in revenue was driven by a $6.4 million decrease in licensing revenue, primarily attributable to the sale of the majority interest in the Isaac Mazzaro brand, and partially offset by an increase of approximately $2.1 million in net product sales, largely due to the sale of our Judith Ripka fine jewelry inventory and C-Wonder apparel inventory to HSN as part of the restructuring and transformation of our business operations and the launch of the C-Wonder brand. Gross profit margin from product sales decreased from approximately 22% in the prior year quarter to approximately 13% in the current quarter and also decreased on a year-to-date basis from 30% in the prior year six months to 21% in the current year six-month period. These decreases in gross margin were the result of exiting the wholesale operations portion of our business, which included the sale of our inventory at discounted prices. The only inventory the company had on June 30th was Langebergen inventory. Our operating costs and expenses were $5.2 million for the current quarter, down by $4.3 million, or 45%, from $9.5 million in the prior year quarter. On a year-to-date basis, our operating costs and expenses were $12.1 million in the current year period, down by $5.7 million, or 32%, from $17.8 million in the prior year six months. For both the quarter and year-to-date periods, this decrease in operating expenses was primarily attributable to the restructuring and transformation of our business and costs associated with the Isaac Mazzari brand. We expect that our operating costs and expenses will continue to decrease to reach a run rate of approximately $4 million per quarter by the end of 2023. We did not have any significant amount of interest in finance expense in the current quarter or the current six months as we fully repaid all of our outstanding term loan debt in the second quarter of 2022. Overall, we had a net loss excluding non-controlling interest for the current quarter of approximately 3.5 million or minus 18 cents per share compared with net income of 9.5 million or 48 cents per share in the prior year quarter. The prior year quarter included a $20.6 million gain on the sale of the majority interest of the Isaac Mazari brand. The current quarter's results also represent an improvement for the first quarter of 2023 net loss of $5.6 million, or $0.28 per share. On a non-GAAP basis, we had a net loss for the current quarter of $1.7 million, or minus $0.09 per share, compared with a net loss of $3.6 million, or minus $0.18 per share in the prior year quarter. Adjusted EBITDA was negative 0.9 million for the current quarter compared with negative 2.8 million in the prior year quarter. The current quarter's adjusted EBITDA of 0.9 million compares favorably with adjusted EBITDA of negative 2 million and negative 5.9 million in immediately preceding two quarters ended March 31st, 2023 and December 31st, 2022, respectively. For the balance of 2023, We expect our adjusted EBITDA to continue to improve throughout the year, and we currently project that as a result of the restructuring and transformation plan, we will achieve positive monthly EBITDA by the end of 2023. It should be noted that the reported current EBITDA includes an adjustment for certain costs and operating losses relating to the wholesale apparel and jewelry operations as these businesses have been transitioned to third parties. On a year-to-date basis, our net loss excluding non-controlling interest for the current six months was approximately 9.1 million or minus 46 cents per share, compared with net income of 6 million or 30 cents per share in the prior year comparable period. On a non-GAAP basis, we had a net loss for the current six months of 5.3 million or minus 27 cents per share, compared with a net loss of 5.5 million or minus 28 cents per share in the prior year six month period. And finally, adjusted EBITDA was negative 2.9 million for the current six months, representing a .8 million dollar improvement over negative 3.7 million EBITDA in the prior year six months. And once again, as a reminder, non-GAAP net income, non-GAAP diluted EPS, and adjusted EBITDA are non-GAAP unordered terms. Our earnings press release in Form 10-Q present a reconciliation of these items with the most directly comparable gap measures. Now turning to our balance sheet, as of June 30th, 2023, the company had cash and cash equivalents of approximately $3.5 million and positive net working capital of $6 million, excluding the current portion of our lease obligations. The new strategic master license with our new licensee for the Hawthorne brand, which was executed in May 2023, included a certain upfront cash payment, Under our current financial projections, we believe this, coupled with our expense cuts and working capital position, provides the company with adequate liquidity going forward. And with that, I would like to turn the call back over to Bob. Bob? Thank you, Jim.

speaker
Bob

This concludes our prepared remarks. Operator?

speaker
Jim Dowling

At this time, if you would like to ask a question, please press star 1 on your telephone keypad. We'll pause for a moment to compile that Q&A roster. Your first question comes from the line of Anthony Libosinski from Sedoti. Please go ahead. Your line is open.

speaker
Anthony Libosinski

Sales on the bottom line better than expectations here. So, you know, first, you know, I guess, you know, starting in the third quarter, we will have clean comparisons for the licensing part of your revenue as we're now past the one-year anniversary of the sale of Isaac Mizrahi. So, Bob, you mentioned the challenging retail environment, but you certainly have done a lot of work. You've been busy signing new licensing agreements. So how should we think about just overall the licensing revenue piece of your business now going forward?

speaker
Bob

When you say how should we look at it, Anthony, Can you be specific?

speaker
Anthony Libosinski

In terms of for the balance of the year, how should we think about as far as the revenue? Do you expect that to grow even with this challenging retail environment? Just wanted to get a better sense as to what you expect from here.

speaker
Bob

Sure. Overall at QVC, while they are down for the year, we're trending better than QVC overall, so we expect that our royalties coming from our interactive television businesses will be as forecasted. We were a little below plan on isaac it was really there were some high returns and and we we looked very carefully at what the items were that were returning we didn't see anything from a product perspective so we're still trying to understand you know what drove that and is it likely that that will be the case uh going into q3 and q4 we don't think so but um We'll know better as the months go by here. I would say as it relates to all of the new licenses, we've modeled in only the minimums under those contracts. G3 launches in fall of 24, so we'll be continuing to collect minimums under that agreement until they launch. JTV, they have launched online and they have begun shipments both for geothrifica.com and for the wholesale business. The on-air launch is scheduled for mid-October. Assuming that that happens on schedule, then we're anticipating that We'll be off to a very strong start there given the number of hours and the big event that's planned around the launch show and all the marketing that JTB is doing for the launch. So we're fairly comfortable with where we are in terms of our forecast. And then going into next year as all of these outsourced programs really begin to kick in, We're going to see a big pickup in the royalty revenues in 24, 25, 26 as all of them ramp up. As I said on the call, these are the best in class partners that we could be in business with. JTV has become one of the largest jewelers in the country. One jeans wear is a very significant wholesale of apparel across almost every point of distribution. And G3, I think, speaks for itself. So we're very bullish on where we think royalties will go on the core brands.

speaker
Anthony Libosinski

Absolutely. That's great to hear. And then, Jim, you mentioned that the only inventory left on the balance sheet is from Longaberger. I know you guys have discussed previously about potentially divesting the Longaberger or maybe doing some other things with it. So do you have any updated thoughts on that brand?

speaker
Jim

I can address that. We're still working on that, but I would say we should expect to have an update on that in the next quarter. that would be favorable to the company.

speaker
Anthony Libosinski

Okay. That's good to hear. And then do you guys have any updated thoughts on the launch of your social marketplace and app in terms of timing or anything else that you can share with us? Or is it more or less kind of consistent with what you said previously?

speaker
Bob

So it's fairly consistent. The technology is done. We're testing... in the Longaberger community now. Of course, it'll turn into a broader marketplace approach, but we're anticipating that that will be for holiday of this year.

speaker
Anthony Libosinski

All right, that's good to hear. All right, well, thanks. Best of luck, and I'll pass it on to the next caller. Thank you.

speaker
Jim Dowling

Your next question comes from the line of Aaron Warwick from Breakout Investors. Please go ahead. Your line is open.

speaker
Aaron Warwick

Hey, good evening. Thanks for taking the call, and congratulations on this great job of restructuring. Several things that I wanted to ask about, I guess I'll begin with you having your latest investor presentation on your website showing $19 million revenue for next year and $5 million for EBITDA. My understanding is that that's based upon the contract minimums that you have right now for royalties. that an accurate understanding?

speaker
Bob

There's two components to it. One is the contractual minimums and the new agreements that we executed and then two historical licensing revenues coming out of our interactive television businesses and to help you to compare 23 forecasted top line of 18 to 19 million in 24, you would need to back 3.2 million out of 23 because those are wholesale sales that occurred in Q1, and there were a few small sales in Q2. So to get apples to apples, it's 15 million of royalties in 23, and $19 million of royalties in 2024.

speaker
Aaron Warwick

Sounds like, though, there's some upside potential that's not really built into that model, and then from what you said previously in your prepared remarks.

speaker
Bob

No doubt, particularly as it relates to the G3 model, royalties this is not our guidance it was a statement made in their earnings call they expect that the business will be at 250 million wholesale by the fourth year and if you just do some quick math on on average royalty rates you'll see that there should be very significant growth coming out of that license and quite frankly I couldn't think of a better partner for us to be in business with for our Giuseppe brand at JTV. We're expecting big things there. We're going from one hour of on-air time last year with QVC to over 120 hours on the launch here. And as QVC has exited the jewelry business for the most part over the last five or six years, JTV has picked up a lot of that market share. So we're very excited about potential there too. And we have a very robust pipeline of new brands going into interactive TV. Our C-Wonder Christian Siriano brand is doing incredibly well. In fact, we are live as we speak with a TS today, shooting here from our studio in New York. And we are going to launch a brand with a household name. Everyone knows her. I can't say who it is until we get a little closer to the launch, but we think we have great potential with the brand we've created with the supermodel, both on interactive TV and outside of interactive television. So we are excited about the core business.

speaker
Aaron Warwick

Fantastic. So G3, they made a one-time upfront payment. Sounds like they're going to be making annual minimum payments plus potentially more than that. And then at the end of the 25 years, they have the option to purchase the brand. Is that correct from you?

speaker
G3

Correct.

speaker
Aaron Warwick

And I mean, what can you give us a ballpark number? What, you know, what expected royalties would be? would be from that and what the payment was?

speaker
Bob

Yes, I've given this on some of the conference calls. We think stabilized royalties, if you run a model at about $8 million per year, over the 25 years, it's $170 million plus in royalties that the license will generate. And I think that is a great place for us to land with. with that asset.

speaker
Aaron Warwick

Yeah, I mean, given the fact that it's higher than your current market cap, if you look at the net present value or any sort of discounted cash flow on that, that's extremely positive contract for you guys.

speaker
spk10

Thank you.

speaker
Aaron Warwick

I wanted to ask a little bit more about the social commerce side of things. It sounds like you said you should be ready to have that out before the holiday season. Is that what you said to the previous caller?

speaker
Bob

Yes, we haven't modeled any assumptions about the launch of the marketplace into our model. The investments have been made in the tech, so no spend needed there. We are working with some industry friends, in certain cases industry competitors, that are interested in joining the marketplace because the technology solves very serious problem in the industry today return on ad spend since the privacy rules have changed is becoming something that just is intolerable within the industry a lot of e-commerce platforms are suddenly losing money and with this platform the return on ad spend is infinite because brand doesn't pay until there's a sale. And for us, it's a marketplace model, not a lot of risk in terms of operations. It's 30% of sales. We pay the influencers and then whatever our operating overhead is. And then of course, it provides another channel of distribution as the audience grows in that platform for our brands and our celebrities. So we're taking a read and react approach. We will get it launched. We will see how it begins to scale. Like anything else in social media, we think we'll have a good start with the customer base from the brands that have signed with us and with our own customers. And then we'll use what we learned over the first quarter after the launch to forecast revenues going forward.

speaker
Aaron Warwick

How many brands have signed with you and what's the nature of these types of brands? Are some of them household names? What should we expect there?

speaker
Bob

Most of them are big brands, household names, big customer bases, and we'll be announcing who those are in connection with the launch. And we're very excited about it. It's been two years, a little more, two and a half years in the works. And we're happy that we'll be launching for holiday.

speaker
Aaron Warwick

And so I guess you could speak maybe just a little bit about how this is going to be differentiated from you know, the current social media platforms and their model of business and advertising would be helpful.

speaker
Bob

So to really cut to the chase, it's democratizing marketing dollars. It's shifting ad dollars from advertisers to the people. The technology is... there's a desktop application as well as an app application. And for the user, and what we're really striving to do here is to turn the everyday shopper into a paid influencer. So the app is really easy to use. It's as easy as creating a TikTok piece of content. And if the shopper or the influencer shares it with a friend or a follower and they buy, they get paid. In many ways, it's shifting ad dollars from the advertisers to the people.

speaker
Aaron Warwick

I like how you highlight it. I really hadn't thought of it before. I guess how the brands don't have to pay until something is sold. I guess they're paying the influencer once an item is actually sold but nothing that they're paying them in advance of that. Is that correct?

speaker
Bob

Correct. And the problem with the models, the way it works now, digital advertising is a bit like throwing darts and paying influencers in advance. You just don't know how they're going to convert. So again, it's a bit of a blind shot in many cases.

speaker
spk10

Well, thank you guys so much. I appreciate your time. I look forward to hearing.

speaker
Jim Dowling

If you would like to ask a question, please press star one on your telephone keypad. Your next question comes from the line of Deborah Fiakis from Crystal Equity Research. Please go ahead. Your line is open.

speaker
Deborah Fiakis

Hi, Deborah. Thank you, operator. Good evening. Thank you for taking my questions. I really appreciated in your opening remarks the sort of chronological rundown on your restructuring effort and I'm pleased to hear that things are going as you had hoped until we got to the part where you gave us a little tease and of course I can't just let that go we've got to ask a question about the celebrity that you're looking for to help with your launch of Judith Rithka on JTV and I wondered you probably can't tell the name but you could perhaps tell us a little bit more about the relationship is it expected to be permanent or just sort of a one-time appearance? And then also maybe you could tell us a little bit more about the compensation that is... How do you go about luring these celebrities, including the supermodel that comes along a little later this fall? How do you craft your relationship with them? So...

speaker
Bob

Those are a couple of questions I'll try to answer them. So we expect that that celebrity will make multiple appearances for the brand during 2024 for the big kickoff show. She will be on air for a couple of hours with our new superstar guest who is Heidi Repka, who is the daughter-in-law of Judith Repka. And if you're not familiar with the Repka family, Heidi was through this understudy for close to 15 years and has been really great over the years with us in bringing product to the market and is going to do really, really well on JTV. The second part of your question, how do we attract talent? One, I would say after doing as many hours on HSN and QVC as we have, Excel has developed a reputation for working with talent and operating on their behalf to make great product to sell over television. As we've said many times this year, we passed $4 billion in sales on GVC by every measure. We're one of the largest players. We have over 10,000 hours of programming time. Talent tends to come to us when they're thinking about doing something like this. We think that will accelerate as we launch our marketplace. And then, of course, we do a lot of outreach to the different talent management agencies and managers of celebrities and have built this pipeline and conversation with celebrities at various different levels coming from different factors, whether they're designers or television celebrities or film celebrities. We've talked to a lot of interesting people over the years. A-level talent has come through the doors. It's been an interesting experience for us here over the years.

speaker
Jim

But, Deborah, I think, and this is Seth, I think in terms of what we look for and how we like to compensate celebrities or spokespeople, we've been doing this for 12 years. We've done over $4 billion on television. We have a good sense of what works and what doesn't work. A lot of celebrities don't work. So we have a good sense of who does. And so we really look for those qualities and characteristics that, from our experience, work really well on QVC or HSN or direct response television and social commerce. And then the second piece of it is somebody who's looking to partner with us. We're not looking to make huge payments, big upfront fees. We want people who are open to partnering, to growing the business together. and to earning money together.

speaker
Bob

We have found that if alignment is there, it works. The only thing I would add to that is there's a very big difference in doing something scripted as opposed to doing something live unscripted. You can tell whether someone's going to work or not in a one-hour meeting. We've become good at it. We do have the number one and number three fashion shows on QVC. We've learned what works.

speaker
Deborah Fiakis

Excellent. Thank you. That was very helpful. And I also wanted to bring up, of course, a big announcement that was made this morning in your industry, Tapestry agreeing to acquire the Michael Kors Group that's now Capri Holdings. Big numbers being tossed around. And I wondered... What kind of impact do you think that might, big deals like that and all the consolidation we see at the luxury level, what impact, if any, does it have on your aspirations to acquire additional brands? Is there any impact on valuation in the groups where you're looking or does it actually increase the number of targets that are showing up and saying, hey, we want to find somebody to talk to?

speaker
Bob

So it's an interesting question. As these companies begin to consolidate, it takes another very big transaction for them to move the needle. So in some ways, it's good for us because we're not looking for billion-dollar transactions. We're looking for brands that fit into our... economic profile, if you will. And quite frankly, new social media brands are not something that, at least for the moment, are a high focus for Capri or companies like that. So we think we're uniquely positioned as a company to attract mid-tier companies and or smaller players to come to a platform that is very forward-thinking and understand where everything is going at the moment with streaming and particularly social commerce. So we're excited. Today's acquisition was certainly big within the industry.

speaker
Jim

Deborah, I would also add, you know, when you look at The environment, there's a lot of brands that are either direct-to-consumer or traditional brands in our industry. As Bob mentioned on the call, it's a challenging time in retail in our industry, especially as interest rates have come up. A lot of these brands that went through COVID and survived COVID in the era of cheap financing no longer have that option. So we're seeing a lot of brands, a lot of businesses, that in the M&A world, we feel like it's our opinion that M&A in the apparel industry is going to actually skyrocket over the next 12 months. As always, as Bob mentioned, we are very careful in terms of what we look at and the types of brands and what we look at, but we do see a lot of deal flow right now, and I think it's only going to increase over the next 12 months.

speaker
Deborah Fiakis

Excellent. Thank you. And then if I could just squeeze in one A question that probably has a very simple answer for Jim. I just want to clarify a $4 million run rate, quarterly run rate for operating expenses. Jim, I think you said this was to be achieved by the end of 2023. And might that then be suggestive of seeing the $4 million for the first time in, say, the first quarter of this next year?

speaker
Andrew

Yes, so Debra, if you look at the last two quarters that we filed, we had, I believe we had a million plus pickup, or I should say a reduction in expenses in the second quarter compared to the first quarter. I believe operating expenses, 5.1 million. So we're continuing to see those cuts come into play in the third quarter, we'll probably be down somewhere another $600,000. And by the fourth quarter, we'll be at a $4 million run rate on a quarterly basis going forward. And I would like to add, we are still looking at ways to even cut costs further to 2024. So we'll get down to $4 million this year, and hopefully we'll get even below that outside of any other expansions that could arise that would change that.

speaker
Deborah Fiakis

Excellent. Thank you very much for your responses to my questions.

speaker
Bob

Thank you, Debra.

speaker
Jim Dowling

And we currently have no questions in our queue at this time. I will turn the call back over to the presenters.

speaker
Bob

Thank you, Kristen. Ladies and gentlemen, thank you for your time this evening. We greatly appreciate your continued interest and support in XL Brands. As always, stay fit, eat well, and be healthy.

speaker
Jim Dowling

And this concludes today's conference call. You may now disconnect. you Thank you. you Thank you. Hello and welcome to Excel's second quarter 2023 earnings conference call. My name is Krista and I'll be the conference operator today. We will have a question and answer session at the end of the call. To ask a question, please press star 1 on your telephone keypad. I will now turn the call over to Andrew Berger, Investor Relations. Please go ahead.

speaker
Krista

Good evening, everyone, and thank you for joining us.

speaker
Operator

Welcome to the XL Brands Second Quarter 2023 Earnings Call. We greatly appreciate your participation and interest. With us on the call today are Chairman and Chief Executive Officer Robert DeLoren, Chief Financial Officer Jim Herron, and Executive Vice President of Business Development and Treasury, Seth Burrows. By now, everyone should have had access to the earnings release for the second quarter ended June 30, 2023, which went out this evening. And in addition, the company plans to file with the Securities and Exchange Commission its quarterly report on Form 10Q tomorrow. The release and quarterly report will be available on the company's website at www.xlbrands.com. This call is being webcast and a replay will be available on the company's investor relations website. Before we begin, please keep in mind that this call will contain forward-looking statements. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from certain expectations discussed here today. These risk factors are explained in detail in the company's most recent annual report filed with the SEC. Excel does not undertake any obligation to publicly update or revise any forward-looking statements. whether as a result of new information, future events, or otherwise. The dynamic nature of the current macroeconomic environment means that what is said on this call could change materially at any time. Finally, please note that on today's call, management will refer to certain non-GAAP financial measures, including non-GAAP net income, non-GAAP diluted earnings per share, and adjusted EBITDA. Our management uses these non-gap metrics as measures of operating performance to assist in comparing performance from period to period on a consistent basis and to identify business trends relating to the company's results of operations. Our management believes these financial performance measurements are also useful because these measures adjust for certain costs and other events that management believes are not representative of our core business operating results. and thus they provide supplemental information to assist investors in evaluating the company's financial results. These non-GAAP measures should not be considered in isolation or as alternatives to net income, earnings per share, or any other measure of financial performance calculated and presented in accordance with GAAP. You may refer to the attachment to the company's earnings release or to Part 1, Item 2 of the Form 10-Q for reconciliation of non-GAAP measures. And now, I'm pleased to introduce Robert DeLoren, Chairman and Chief Executive Officer.

speaker
Robert DeLoren

Bob, please go ahead.

speaker
Bob

Thank you, Andrew. Good evening, everyone, and thank you for joining us. I would like to start today's call with an update on our strategic transformation efforts and how our business is performing under the new operating model. After that, our CFO, Jim Herron, will discuss our financial results in more detail. Starting in the first quarter of 2023, we began to restructure our business operations, shifting from a working capital intensive wholesale business model to a business model that is working capital light, highly profitable, and focused on high-touch licensing, live stream shopping, and social commerce growth strategies. During the second quarter of 2023, we continued to execute on this plan, and I'm pleased to report that we have substantially completed this transition of our operating businesses. As a result of all of our restructuring efforts going forward, we expect to save approximately $13 million in operating expenses on an annualized basis as compared to 2022 expense levels, including approximately $6 million of reduced payroll costs and $7 million in lower operating costs. These cost savings began in the first quarter of 2023 and are expected to be fully realized by the end of the third quarter of 2023. Our current financial forecast indicates that we will return to profitability by the end of this year, driven by these cost savings combined with revenue from our new licenses and brand launches in 2023 that will continue to ramp and grow in 2024. To effectuate this transformation, We have engaged with best-in-class business partners and entered into multiple new licensing agreements, some of which I spoke about on last quarter's call and some of which are new this quarter. We believe that the evolution of our operating model through these new arrangements, powered by extraordinary livestream and social commerce technology that solves many of today's challenges in e-commerce, will provide our company with a competitive advantage and significant cost savings going forward while offering our customers exceptional quality at attractive prices. We also believe our live streaming technology will enable us to fully engage with and entertain our customers in ways that were not possible in the past. In May, we signed a master licensing agreement with G3 Apparel Group for the Halston brand under which G3 has taken over and assumed all of the existing licensing contracts for the brand together with apparel, wholesale operations, and distribution in department stores, e-commerce, and other retailers. This is a 25-year license agreement which includes a market rate royalty, certain royalty advances, escalating guaranteed minimum sales requirements, certain guaranteed minimum payments, and a right for G3 to acquire the brand at the end of the license term. We started to realize revenues from this agreement in the second quarter of 2023, but expect that more meaningful growth will come in fall 2024 when G3 plans to launch their Halston line at better department stores. Our partnership with G3, given their extensive production and distribution capabilities, provides us with a tremendous opportunity to grow the brand and take Halston to the next level. G3 management has publicly stated that they have assigned some of their premier talent to develop the brand, and they are targeting to grow the Halston brand globally to 250 million in annual wholesale sales by year four of the license agreement. We are excited about our long-term partnership with G3. who we believe is one of the best wholesale companies in our industry. For our Judith Ripka brand, we entered into a new licensing agreement in the first and second quarters to move all segments of our Judith Ripka business to Jewelry TV. JTV, as it is known, has rapidly become one of the largest jewelry retailers in the U.S. The brand launched on JTV.com on July 1st and is scheduled to launch on air on JTV in October with a surprise celebrity appearance planned for the launch. We expect the brand will have dramatically increased airtime compared to QVC with significant on-air presence for the JTV network in the first year and beyond. Also, JTV launched the wholesale and JudithRipke.com businesses under their management last month. We believe this presents a fantastic and exciting opportunity to grow the brand on TV on JudithRipke.com and in wholesale distribution with our partners going forward. This license agreement provides for royalties on net retail sales generated through JTV's television, e-commerce, and other direct-to-consumer outlets, and royalties on wholesale sales as well as a profit share on the wholesale and JudithRipke.com businesses. In connection with executing the JTV licenses, we sold JTB all of our remaining jewelry inventory in April of 2023. For our Sea Wonder brand, we launched on HSN at the end of March, with the first show achieving over 200% of planned sales, and sales continued to gain strong momentum during Q2. During the second quarter, HSN reported it had its best week of 2023 and noted Christian Siriano's appearances in Curate's earnings cult. The wholesale production for our HSN business has been licensed to one jeanswear group, or OJG. OJG is an industry-leading supplier of apparel across multiple points of distribution. This license commenced during the second quarter, and we are working on some exciting license extensions in other categories for the C1 to brand. Finally, we expect to be announcing sometime in September a new brand launch on HSN, and with an iconic American supermodel. This continues our push into building a brand portfolio of influencers and creators to drive our TV and direct-to-consumer livestream and social commerce platform. With respect to the Longaberger brand, we are in the process of launching our latest version of our social commerce technology that we believe will revolutionize social commerce and e-commerce in general and plan to incorporate Longaberger into a home product social commerce marketplace. Finally, regarding our QVC interactive television business, the logo by Laurie Goldstein brand is performing well on QVC with sales in the second quarter of 2023 exceeding quarterly sales for the last three sequential quarters. The Isaac Mizrahi brand was below plan for the corner for the quarter in that sales during the second quarter of 2023 due to a one-time increase in return rate on certain items and scheduling conflicts with Isaac. In this connection, we worked with QVC and Isaac to coordinate on-air scheduling and are making improvements to Isaac's remote studio and expect sales to rebound in the latter half of 2023 in return to planned level. And now I'd like to turn the call over to Jim to discuss our results and financial highlights. Jim?

speaker
Andrew

Thanks, Bob, and good evening, everyone. I will briefly discuss our financial results for the quarter and six months ending June 30th, 2023. Total revenue for the second quarter of 2023 was $6.8 million, representing a decrease of approximately $1.7 million from the second quarter of 2022, but an increase of approximately $0.7 million, or approximately 11%, from the first quarter of 2023. This year-over-year revenue decline from the prior year quarter compared with the current quarter was driven by a $2.7 million decrease in licensing revenue, primarily attributable to the sale of a majority interest in the Isaac Mazzari brand in May 2022, and partially offset by an increase of approximately $1.1 million in net sales, largely due to the sale of our Judith Ripka Fine Jewelry inventory to JTV in connection with the entrance into our new contractual arrangements with JTV. On a year-to-date basis, revenue for the current six months decreased by approximately $4.4 million from the prior year six months to $12.8 million. This decline in revenue was driven by a $6.4 million decrease in licensing revenue, primarily attributable to the sale of the majority interest in the Isaac Mazzaro brand, and partially offset by an increase of approximately $2.1 million in net product sales, largely due to the sale of our Judith Ripka fine jewelry inventory and Sea Wonder apparel inventory to HSN, as part of the restructuring and transformation of our business operations and the launch of the C1, the brand. Gross profit margin from product sales decreased from approximately 22% in the prior year quarter to approximately 13% in the current quarter, and also decreased on a year-to-date basis from 30% in the prior year six months to 21% in the current year six-month period. These decreases in gross margin were the result of exiting the wholesale operations portion of our business which included the sale of our inventory at discounted prices. The only inventory the company had on June 30th was Langebergen inventory. Our operating costs and expenses were $5.2 million for the current quarter, down by $4.3 million, or 45%, from $9.5 million in the prior year quarter. On a year-to-date basis, our operating costs and expenses were $12.1 million in the current year period, down by 5.7 million or 32% from 17.8 million in the prior year six months. For both the quarter and year-to-date periods, this decrease in operating expenses was primarily attributable to the restructuring and transformation of our business and costs associated with the Isaac Mazzari brand. We expect that our operating costs and expenses will continue to decrease to reach a run rate of approximately four million per quarter by the end of 2023. We did not have any significant amount of interest and finance expense in the current quarter or the current six months as we fully repaid all of our outstanding term loan debt in the second quarter of 2022. Overall, we had a net loss excluding non-controlling interest for the current quarter of approximately $3.5 million or minus $0.18 per share compared with net income of $9.5 million or $0.48 per share in the prior year quarter. The prior year quarter included a $20.6 million gain on the sale of the majority interest of the Isaac Mazzari brand. The current quarter's results also represent an improvement for the first quarter of 2023 net loss of $5.6 million or $0.28 per share. On a non-GAAP basis, we had a net loss for the current quarter of $1.7 million or minus $0.09 per share compared with a net loss of $3.6 million or minus 18 cents per share in the prior year quarter. Adjusted EBITDA was negative 0.9 million for the current quarter compared with negative 2.8 million in the prior year quarter. The current quarter's adjusted EBITDA of 0.9 million compares favorably with adjusted EBITDA of negative 2 million and negative 5.9 million in immediately preceding two quarters ended March 31st, 2023 and December 31st, 2022, respectively. For the balance of 2023, we expect our adjusted EBITDA to continue to improve throughout the year, and we currently project that as a result of the restructuring and transformation plan, we will achieve positive monthly EBITDA by the end of 2023. It should be noted that the reported current EBITDA includes an adjustment for certain costs and operating losses relating to the wholesale apparel and jewelry operations as these businesses have been transitioned to third parties. On a year-to-date basis, our net loss excluding non-controlling interest for the current six months was approximately $9.1 million or minus $0.46 per share compared with net income of $6 million or $0.30 per share in the prior year comparable period. On a non-GAAP basis, we had a net loss for the current six months of $5.3 million or minus $0.27 per share compared with a net loss of $5.5 million or minus $0.28 per share in the prior year six month period. And finally, adjusted EBITDA was negative 2.9 million for the current six months, representing a .8 million dollar improvement over negative 3.7 million EBITDA in the prior year six months. And once again, as a reminder, non-GAAP net income, non-GAAP diluted EPS, and adjusted EBITDA are non-GAAP unordered terms. Our earnings press release in Form 10-Q present a reconciliation of these items with the most directly comparable gap measures. Now turning to our balance sheet, as of June 30th, 2023, the company had cash and cash equivalents of approximately $3.5 million and positive net working capital of $6 million, excluding the current portion of our lease obligations. The new strategic master license with our new licensee for the Halston brand, which was executed in May 2023, included a certain upfront cash payment, Under our current financial projections, we believe this, coupled with our expense cuts and working capital position, provides the company with adequate liquidity going forward. And with that, I would like to turn the call back over to Bob. Bob? Thank you, Jim.

speaker
Bob

This concludes our prepared remarks. Operator?

speaker
Jim Dowling

At this time, if you would like to ask a question, please press star 1 on your telephone keypad. We'll pause for a moment to compile that Q&A roster. Your first question comes from the line of Anthony Libosinski from Sedoti. Please go ahead. Your line is open.

speaker
Anthony Libosinski

Sales on the bottom line better than expectations here. So, you know, first, you know, I guess, you know, starting in the third quarter, we will have clean comparisons for the licensing part of your revenue as we're now past the one-year anniversary of the sale of Isaac Mizrahi. So, Bob, you mentioned the challenging retail environment, but you certainly have done a lot of work. You've been busy signing new licensing agreements. So how should we think about just overall the licensing revenue piece of your business now going forward?

speaker
Bob

When you say how should we look at it, Anthony, Can you be specific?

speaker
Anthony Libosinski

In terms of third, for the balance of the year, as far as how should we think about as far as the revenue, do you expect that to grow even with this challenging retail environment? Just wanted to get a better sense as to what you expect from here.

speaker
Bob

Sure. Overall at QVC, while they are down for the year, we're trending better than QVC overall, so we expect that our royalties coming from our interactive television businesses will be as forecasted. We were a little below plan on isaac it was really there were some high returns and and we we looked very carefully at what the items were that were returning we didn't see anything from a product perspective so we're still trying to understand you know what drove that and is it likely that that will be the case uh going into q3 and q4 we don't think so but We'll know better as the months go by here. I would say as it relates to all of the new licenses, we've modeled in only the minimums under those contracts. G3 launches in fall of 24, so we'll be continuing to collect the minimums under that agreement until they launch. JTV, they have launched online and they have begun shipments both for geothrifica.com and for the wholesale business. The on-air launch is scheduled for mid-October. Assuming that that happens on schedule, then we're anticipating that We'll be off to a very strong start there, given the number of hours and the big event that's planned around the launch show and all the marketing that JTV is doing for the launch. So we're fairly comfortable with where we are in terms of our forecast. And then going into next year, as all of these outsourced programs really begin to kick in, We're going to see a big pickup in the royalty revenues in 24, 25, 26 as all of them ramp up. As I said on the call, these are the best in class partners that we could be in business with. JTV has become one of the largest jewelers in the country. One jeans wear is a very significant wholesale of apparel across almost every point of distribution. And G3, I think, speaks for itself. So we're very bullish on where we think royalties will go on the core brands.

speaker
Anthony Libosinski

Absolutely. That's great to hear. And then, Jim, you mentioned that the only inventory left on the balance sheet is from longer burger. I know you guys have discussed previously about potentially divesting the longer burger or maybe doing some other things with it. So do you have any updated thoughts on that brand?

speaker
Jim

I can address that. We're still working on that, but I would say we should expect to have an update on that in the next quarter. that would be favorable to the company.

speaker
Anthony Libosinski

Okay, that's good to hear. And then do you guys have any updated thoughts on the launch of your social marketplace and app in terms of timing or anything else that you can share with us? Or is it more or less kind of consistent with what you said previously?

speaker
Bob

So it's fairly consistent. The technology is done where we're testing in the Longaberger community now. Of course, it'll turn into a broader marketplace approach. But we're anticipating that that will be for holiday of this year.

speaker
Anthony Libosinski

All right. That's good to hear. All right. Well, thanks. Best of luck. And I'll pass it on to the next caller. Thank you.

speaker
Jim Dowling

Your next question comes from the line of Aaron Warwick from Breakout Investors. Please go ahead. Your line is open.

speaker
Aaron Warwick

Hey, good evening. Thanks for taking the call, and congratulations on this great job of restructuring. Several things that I wanted to ask about, I guess I'll begin with you having your latest investor presentation on your website showing $19 million revenue for next year and $5 million for EBITDA. My understanding is that that's based upon the contract minimums that you have right now for royalties. that an accurate understanding?

speaker
Bob

There's two components to it. One is the contractual minimums and the new agreements that we executed and then two historical licensing revenues coming out of our interactive television businesses and to help you to compare 23 forecasted top line of 18 to 19 million in 24, you would need to back 3.2 million out of 23 because those are wholesale sales that occurred in Q1 and there were a few small sales in Q2. So to get apples to apples, it's 15 million of royalties in 23, and $19 million of royalties in 2024.

speaker
Aaron Warwick

Sounds like, though, there's some upside potential that's not really built into that model, and then from what you said previously in your prepared remarks.

speaker
Bob

No doubt, particularly as it relates to the G3 model, royalties this is not our guidance it was a statement made in their earnings call they expect that the business will be at 250 million wholesale by the fourth year and if you just do some quick math on average royalty rates you'll see that there should be very significant growth coming out of that license and quite frankly I couldn't think of a better partner for us to be in business with for our Giuseppe brand at JTV. We're expecting big things there. We're going from one hour of on-air time last year with QVC to over 120 hours on the launch here. And as QVC has exited the jewelry business for the most part over the last five or six years, JTV has picked up a lot of that market share. So we're very excited about the potential there, too. And we have a very robust pipeline of new brands going into interactive TV. Our C-Wonder Christian Siriano brand is doing incredibly well. In fact, we are live as we speak with a TS today, shooting here from our studio in New York. And we are going to launch a brand with a household name. Everyone knows her. I can't say who it is until we get a little closer to the launch, but we think we have great potential with the brand we've created with the supermodel, both on interactive TV and outside of interactive television. So we are excited about the core business.

speaker
Aaron Warwick

Fantastic. So G3, they made a one-time upfront payment. Sounds like they're going to be making annual minimum payments plus potentially more than that. And then at the end of the 25 years, they have the option to purchase the brand. Is that correct from you?

speaker
G3

Correct.

speaker
Aaron Warwick

And I mean, what can you give us a ballpark number? What, you know, what the expected royalties would be? would be from that and what the payment was?

speaker
Bob

Yes, I've given this on some of the conference calls. We think stabilized royalties, if you run a model at about $8 million per year, over the 25 years, it's $170 million plus in royalties that the license will generate. And I think that is a great place for us to land with. with that asset.

speaker
Aaron Warwick

Yeah, I mean, given the fact that it's higher than your current market cap, if you look at the net present value or any sort of discounted cash flow on that, that's extremely positive contract for you guys. Thank you. I wanted to ask a little bit more about the social commerce side of things. It sounds like you said you should be ready to have that out before the holiday season. Is that what you said to the previous caller?

speaker
Bob

Yes, we haven't modeled any assumptions about the launch of the marketplace into our model. The investments have been made in the tech, so no spend needed there. We are working with some industry friends, in certain cases industry competitors, that are interested in joining the marketplace because the technology solves a very serious problem in the industry today. Return on ad spend, since the privacy rules have changed, is becoming something that just is intolerable within the industry. A lot of e-commerce platforms are suddenly losing money. And with this platform, the return on ad spend is infinite because brands doesn't pay until there's a sale. And for us, it's a marketplace model, not a lot of risk in terms of operations. It's 30% of sales. We pay the influencers and then whatever our operating overhead is. And then of course, it provides another channel of distribution as the audience grows in that platform for our brands and our celebrities. So we're taking a read and react approach. We will get it launched. We will see how it begins to scale. Like anything else in social media, we think we'll have a good start with the customer base from the brands that have signed with us and with our own customers. And then we'll use what we learn over the first quarter after the launch to forecast revenues going forward.

speaker
Aaron Warwick

How many brands have signed with you, and what's the nature of these types of brands? Are some of them household names? What should we expect there?

speaker
Bob

Most of them are big brands, household names, big customer bases, and we'll be announcing... who those are in connection with the launch. And we're very excited about it. It's been two years, a little more, two and a half years in the works. And we're happy that we'll be launching for holiday.

speaker
Aaron Warwick

And so I guess you could speak maybe just a little bit about how this is going to be differentiated from you know, the current social media platforms and their model of business and advertising would be helpful.

speaker
Bob

So to really cut to the chase, it's democratizing marketing dollars. It's shifting ad dollars from advertisers to the people. The technology is... There's a desktop application as well as an app application. And for the user, and what we're really striving to do here is to turn the everyday shopper into a paid influencer. So the app is really easy to use. It's as easy as creating a TikTok piece of content. And if the... shopper or the influencer shares it with a friend or a follower and they buy, they get paid. In many ways, it's shifting ad dollars from the advertisers to the people.

speaker
Aaron Warwick

I like how you highlight it. I really hadn't thought of it before. I guess how the brands don't have to pay until something is sold. I guess they're paying the influencer once an item is actually sold but nothing that they're paying them in advance of that. Is that correct?

speaker
Bob

Correct. And the problem with the models, the way it works now, digital advertising is a bit like throwing darts and paying influencers in advance. You just don't know how they're going to convert.

speaker
Robert DeLoren

So again, it's a bit of a blind shot in many cases.

speaker
spk10

Well, thank you guys so much. I appreciate your time. Look forward to hearing.

speaker
Jim Dowling

If you would like to ask a question, please press star one on your telephone keypad. Your next question comes from the line of Deborah Fiakis from Crystal Equity Research. Please go ahead. Your line is open. Hi, Deborah.

speaker
Deborah Fiakis

Thank you, operator. Good evening. Thank you for taking my questions. I really appreciated in your opening remarks the sort of chronological rundown on your restructuring effort and I'm pleased to hear that things are going as you had hoped until we got to the part where you gave us a little tease and of course I can't just let that go we've got to ask a question about the celebrity that you're looking for to help with your launch of Judith Rithka on JTV and I wondered you probably can't tell the name but you could perhaps tell us a little bit more about the relationship is it expected to be permanent or just sort of a one-time appearance? And then also maybe you could tell us a little bit more about the compensation that is... How do you go about luring these celebrities, including the supermodel that comes along a little later this fall? How do you craft your relationship with them? So...

speaker
Bob

Those are a couple of questions I'll try to answer them. So we expect that that celebrity will make multiple appearances for the brand during 2024 for the big kickoff show. She will be on air for a couple of hours with our new superstar guest who is Heidi Repka who is the daughter-in-law of Judith Repka and if you're not familiar with the Repka family Heidi was through this understudy for close to 15 years and has been really great over the years with us in bringing product to the market and is going to do really really well on JTV and The second part of your question, how do we attract talent? One, I would say after doing as many hours on HSN and QVC as we have, Excel has developed a reputation for working with talent and operating on their behalf to make great product to sell over television has As we've said many times this year, we passed $4 billion in sales on QVC by every measure. We're one of the largest players. We have over 10,000 hours of programming time. Talent tends to come to us when they're thinking about doing something like this. We think that will accelerate as we launch our marketplace. And then, of course, we do a lot of outreach to the different talent management agencies and managers of celebrities and have built this pipeline and conversation with celebrities at various different levels coming from different sectors, whether they're designers or television celebrities or film celebrities. We've talked to a lot of interesting people over the years. A-level talent has come through the doors. It's been an interesting experience for us here over the years.

speaker
Jim

But, Deborah, I think, and this is Seth, I think in terms of what we look for and how we like to compensate celebrities or spokespeople, we've been doing this for 12 years. We've done over $4 billion on television. We have a good sense of what works and what doesn't work. A lot of celebrities don't work. So we have a good sense of who does. And so we really look for those qualities and characteristics that, from our experience, work really well on QVC or HSN or direct response television and social commerce. And then the second piece of it is somebody who's looking to partner with us. We're not looking to make huge payments, big upfront fees. We want people who are open to partnering, to growing the business together. and to earning money together.

speaker
Bob

We have found that if alignment is there, it works. The only thing I would add to that is there's a very big difference in doing something scripted as opposed to doing something live unscripted. You can tell whether someone's going to work or not in a one-hour meeting. We've become good at it. We do have the number one and number three fashion shows on QVC. We've learned what works.

speaker
Deborah Fiakis

Excellent. Thank you. That was very helpful. And I also wanted to bring up, of course, a big announcement that was made this morning in your industry, Tapestry agreeing to acquire the Michael Kors Group that's now Capri Holdings. Big numbers being tossed around. And I wondered... What kind of impact do you think that might, big deals like that and all the consolidation we see at the luxury level, what impact, if any, does it have on your aspirations to acquire additional brands? Is there any impact on valuation in the groups where you're looking or does it actually increase the number of targets that are showing up and saying, hey, we want to find somebody to talk to?

speaker
Bob

So it's an interesting question. As these companies begin to consolidate, it takes another very big transaction for them to move the needle. So in some ways, it's good for us because we're not looking for billion-dollar transactions. We're looking for brands that fit into our... economic profile, if you will. And quite frankly, new social media brands are not something that, at least for the moment, are a high focus for Capri or companies like that. So we think we're uniquely positioned as a company to attract mid-tier companies and or smaller players to come to a platform that is very forward-thinking and understands where everything is going at the moment with streaming and particularly social commerce. So we're excited. Today's acquisition was certainly big within the industry.

speaker
Jim

Deborah, I would also add, you know, when you look at The environment, there's a lot of brands that are either direct-to-consumer or traditional brands in our industry. As Bob mentioned on the call, it's a challenging time in retail in our industry, especially as interest rates have come up. A lot of these brands that went through COVID and survived COVID in the era of cheap financing no longer have that option. So we're seeing a lot of brands, a lot of businesses, that, you know, in the M&A world, we feel like it's our opinion that M&A in the apparel industry is going to actually skyrocket over the next 12 months. As always, as Bob mentioned, we are very careful in terms of what we look at and, you know, the types of brands and what we look at, but we do see a lot of deal flow right now, and I think it's only going to increase over the next 12 months.

speaker
Deborah Fiakis

Excellent. Thank you. And then if I could just squeeze in one A question that probably has a very simple answer for Jim. I just want to clarify the $4 million run rate, quarterly run rate for operating expenses. Jim, I think you said this was to be achieved by the end of 2023. And might that then be suggestive of seeing the $4 million for the first time in, say, the first quarter of this next year?

speaker
Andrew

Yes, so Debra, if you look at the last two quarters that we filed, we had, I believe we had a million plus pickup, or I should say a reduction in expenses in the second quarter compared to the first quarter. I believe operating expenses, 5.1 million. So we're continuing to see those cuts come into play in the third quarter, we'll probably be down somewhere another $600,000. And by the fourth quarter, we'll be at a $4 million run rate on a quarterly basis going forward. And I would like to add, we are still looking at ways to even cut costs further to 2024. So we'll get down to $4 million this year, and hopefully we'll get even below that outside of any other expansions that could arise that would change that.

speaker
Deborah Fiakis

Excellent. Thank you very much for your responses to my questions.

speaker
Bob

Thank you, Debra.

speaker
Jim Dowling

And we currently have no questions in our queue at this time. I will turn the call back over to the presenters.

speaker
Bob

Thank you, Kristen. Ladies and gentlemen, thank you for your time this evening. We greatly appreciate your continued interest and support in XL Brands. As always, stay fit, eat well, and be healthy.

speaker
Jim Dowling

And this concludes today's conference call. You may now disconnect.

Disclaimer

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