8/14/2025

speaker
Operator
Conference Call Operator

Welcome to Axel Brand's second quarter 2025 earnings conference call. Please be advised that reproduction of this call in whole or in part is not permitted without prior written authorization of Axel Brands. And as a reminder, this conference call is being recorded. I would now like to turn the call over to Seth Burrows from the company. Seth, you may now begin.

speaker
Seth Burrows
Investor Relations

Good morning, everyone, and thank you for joining us. Welcome to the Axel Brand's second quarter of 2025 earnings call. We greatly appreciate your participation and interest. With us on the call today are Chairman and Chief Executive Officer, Robert DeLoren, and Chief Financial Officer, Jim Herron. By now, everyone should have had access to the earnings release for the quarter ended June 30, 2025, which went out earlier this morning. In addition, the company will file with the Securities and Exchange Commission with its quarterly report on Form 10-Q for the quarter ended June 30, 2025, later today. The release and the quarterly report will be available on the company's website at www.excelbrands.com. This call is being webcast and a replay will be available on the company's investor relations website. Before we begin, please keep in mind that this call will contain forward-looking statements. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from certain expectations discussed here today. These risk factors are explained in detail in the company's most recent annual report filed with the SEC. Excel does not undertake any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. The dynamic nature of the current macroeconomic environment means that what is said on this call could change materially at any time. Finally, please note that on today's call, Management will refer to certain non-GAAP financial measures, including non-GAAP net income, non-GAAP diluted EPS, and adjusted EBITDA. Our management uses these non-GAAP metrics as measures of operating performance to assist in comparing performance from period to period on a consistent basis and to identify business trends related to the company's results of operations. Our management believes these financial performance measurements are also useful because these measures adjust for certain costs and other events that management believes are not representative of our core business operating results, and thus they provide supplemental information to assist investors in evaluating the company's financial results. These non-GAAP measures should not be considered in isolation or as alternatives to net income, earnings per share, or any other measure of financial performance calculated or presented in accordance with GAAP. You may refer to the attachment to the company's earnings releases or the 10-Q for a reconciliation of non-GAAP measures. And now, I'm pleased to introduce Robert DeLorean, Chairman and Chief Executive Officer. Bob, please go ahead.

speaker
Robert DeLoren
Chairman and Chief Executive Officer

Thank you, Seth. Good morning, everyone, and thank you for joining us today. I would like to start today's call with a brief update on recent developments from the most recent quarter and our outlook for the back half of 2025 and next year. After that, our CFO, Jim Herron, will discuss our financial results in more detail. But first, I'm happy to report that we have recently closed on a combined public equity offering and management led private placement equity transaction for combined gross proceeds of approximately 2.6 million. This equity offering combined with the strategic alliance and financing transaction with United Trademark Group in April has strengthened our balance sheet and provides us with the working capital needed to develop and launch a number of exciting new influencer brands this holiday season and in 2026. We continue to work with UTG to present the strength of our combined platforms to retailers across multiple channels of distribution and conducting due diligence for potential acquisitions and influencer brand development projects. Also, as previously mentioned, we believe that this partnership will accelerate our formation of additional creator influencer brands on our platform as we pursue our goal of building the brand portfolio to 100 million social media followers. Also, we are continuing to work hard with all of our production partners to drive our business. We announced our new creator influencer brands with Cesar Millan Gemma Stafford, Jenny Martinez, and Coco Rocha in Q2 of 2025. These new brands diversify our brand portfolio into new categories and retail distribution channels and reduce our risk to tariff volatility. We have also amassed key category license agreements for these new creator influencer brands, our social media reach, Across our brand portfolio has grown from 5 million followers at the start of the year to 43 million today. We are seeing early results from these new brands given their strong social media currency. Sea Wonder and Christie Brinkley remain the two fastest growing brands at HSN. That said, we did see some disruption in these businesses in Q2 due to a change in a wholesale licensee. We are working with our new licensee to minimize the impact from this transition. We have a strong pipeline of additional new creator influencer brands. Finally, I should note that we continue to approach Q3 and Q4 of this year with caution given the impacts of the tariffs on QVC and HSN and our licensees including G3 for our Halston brand. Judith Ripp continues to operate on-planet GTV. And it was up over 65% from the first quarter. As previously reported, the Longaberger brand launches on QVC this fall. In closing, we are excited to be launching all of our new influencer brands and look forward to additional announcements as we move forward. And with that, I'd like to turn things over to Jim, who will cover our detailed financial results for the second quarter. Jim?

speaker
Jim Herron
Chief Financial Officer

Thanks, Bob. And good morning, everyone. I will now briefly discuss our financial results for the quarter and six months ended June 30th, 2025. Total revenues of $1.3 million for the current quarter compared with $3 million in the second quarter of last year, and with $2.7 million for the first six months of this year compared with $5.1 million for the first six months of last year. For both the quarter and year-to-date periods, our revenue decline from the prior year were primarily due to the sale of the Lori Goldstein brand at the end of the second quarter of 2022. Direct operating costs and expenses were $1.9 million for the current quarter, down 39% from $3.1 million in the prior year quarter. For the current year six month period, direct operating costs were $4.2 million, a decrease of 48% from $7.1 million in the prior year comparable period. For both the quarter and year-to-date periods, the decrease in direct operating costs was primarily attributable to the business transformation and cost reduction actions by the company over the past two years, the elimination of costs associated with the Laurie Goldstein plan, and to a lesser extent, an employee retention cash credit recognized in the second quarter. As a result of the restructuring of our business model, we have reduced our payroll and operating and overhead costs to a run rate of approximately $9 million per annum on a going-forward basis. Looking at our other operating cost expenses, which are predominantly non-cash in nature, our depreciation and amortization expense have declined significantly year-over-year for both the quarter and year-to-date periods, all primarily as a result of the sale of the lower gold-seemed brass. During the current quarter and current six months, we recognize 0.2 million and 0.5 million of losses related to our equity method investments compared to 0.6 million of losses in the second quarter and 1.1 million of losses of the first six months of last year. The year-over-year decrease in losses is primarily attributable to the fact that as of this April, we discontinued the equity method accounting for our investment in Iron Top Co., as we now hold less than a 20% ownership interest in that company, and therefore are no longer required under GAAP to record our proportional share of our intact business operations in our own results. During the prior year periods, we also recognized a gain on the divestiture of the Lori Goldstein brand and an asset impairment charges related to the exit from and sublease of our prior office location. I'd like to reiterate that all of these charges are described within other operating costs and expenses are predominantly non-cash in nature and are excluded from our non-GAAP measures of performance. And finally, interest and finance expenses was $2.3 million for the current quarter compared with $0.1 million in the second quarter of last year. On a year-to-date basis, interest and finance expenses was $2.9 million for the current six months versus $0.3 million in the prior year comparable period. These year-over-year increases were primarily driven by a $1.9 million loss on the early extinguishing of debt related to the April 2025 refinancing of our term debt. In addition, we recognize higher interest expense in the current year periods as a result of higher average debt balances in the current year compared to last year. That being said, it is important to remember that under the April amendment, the majority of the interest due under our current debt will be paid in kind, meaning that will accrue, might require cash payments until starting at the end of 2027. Overall, we had a net loss for the current quarter of approximately $4 million, minus $1.66 per share, compared with net income of $0.29 or positive $0.08 per share in the prior year quarter. After adjusting for certain cash and non-cash items, results on a non-GAAP basis were a loss of approximately $0.9 million or minus $0.36 per share for the current quarter and a net loss of approximately $0.3 million or minus $0.13 per share for the prior year quarter. Adjusted EBITDA for the current quarter was negative $300,000 and negative $40,000 in the second quarter of last year. The prior year quarter included an adjusted EBITDA contribution of $510,000 from the Lloyd Goldstein brand. If this contribution is adjusted to the prior year results, there's a $250,000 or 45% year-over-year improvement in adjusted EBITDA. And there was a $400,000 improvement in the first quarter of this year. For the current six months, we had a net loss of approximately $6.8 million, or minus $2.84 per share on a GAAP basis compared with a net loss of $6.1 million or minus $2.78 per share in the prior year six months. On a non-GAAP basis, we had a net loss of $2.2 million or minus $0.95 per share roughly comparable to a non-GAAP loss in the prior year period of $2.1 million or minus $0.96 per share. Our year-to-date EBITDA for the current year was negative $1 million 38% improvement to EBITDA of negative $1.6 million for the prior year comparable period. Once again, as a reminder, our earnings press release from 10th year presents a full reconciliation of our non-GAAP measures with the most directly comparable GAAP measures. Turning now to our balance sheet and liquidity. As of June 30, 2025, the company's balance sheet reflected stockholders' equity of approximately $22 million and unrestricted cash flow of approximately $1 million It also reflected $12.3 million of long-term debt, of which $0.5 million is due over the next 12 months. In subsequent to quarter end in August 2025, the company closed a public equity offering and concurrent management-led private placement equity transaction for a combined gross proceeds of approximately $2.6 million, which further increased the company's liquidity. This provides us with the adequate liquidity to fund our operations as we launch a number of exciting new brands later this year and into 2026. And with that, I'd like to turn the call back over to Bob.

speaker
Robert DeLoren
Chairman and Chief Executive Officer

Bob? Thank you, Jim. This concludes our prepared remarks. Operator?

speaker
Operator
Conference Call Operator

Thank you. At this time, I would like to remind everyone in order to ask a question, press star, then the number one on your telephone keypad. We will pause for just a moment to compile the Q&A roster. Your first question comes from the line of Anthony Lubasinski with Siddhoti. Please go ahead.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

Good morning, everyone, and thank you for taking the questions. So first, I may have missed this, but as far as the Lori Goldstein divestiture, can you guys just quantify the impact of not having Lori as part of your revenue? How much did that contribute to the sales decline on a year-over-year basis?

speaker
Robert DeLoren
Chairman and Chief Executive Officer

Sure, Jim, you can take that.

speaker
Jim Herron
Chief Financial Officer

Yeah, I'll take that. So the revenue was, I believe, during the quarter, roughly $1.5 million, and the EBITDA contribution was a little over $500,000. That's when you compare the quarters, quarter two, year over year, back out to Lori Goldstein, you'll see that our EBITDA improved, not as the financials are presented. So I hope that makes sense.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

Yes. Thanks.

speaker
Jim Herron
Chief Financial Officer

All right. So just in summary, our retained brands have improved year over year.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

Okay. That sounds terrific. Okay. And so, Bob, you mentioned that you're approaching 3Q and I guess 4Q with some caution. So right now we're about halfway there. done with the third quarter? How do we think about revenue and profitability for the third quarter? And if you have any comments that are more specific about the fourth quarter, that would be certainly very helpful as we look to update our models.

speaker
Robert DeLoren
Chairman and Chief Executive Officer

So I think we're on target for where we thought we would be, Anthony. And we're launching Caesar, Gemma, and Jenny Martinez earlier than we had expected. We thought those would start to ramp up in Q1 of 26. But given that Jenny and Gemma are launching with food where we have domestic production, we were able to launch those this year. And we had a a little bit more lead time on Cesar Millan because he was the first influencer brand that we started with and we were able to launch with him for holiday. So we think we will come in where we've been forecasting.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

Okay. That sounds promising. So it sounds like third quarter should see So some sequential improvement, just to clarify that as far as your comments about being on target. So it sounds like there should be some improvement from the second quarter. Could we see also on a year-over-year basis as well?

speaker
Robert DeLoren
Chairman and Chief Executive Officer

Yeah, the only variability that we have there is we did change the wholesale licensee that was manufacturing products for our Sea Wonder and Christie Brinkley brand. There was a bit of a delay in delivery from the new licensee for August deliveries. We had to pull a September line into August and and move the August line into September. So we won't know the impact on that September line sales until it goes on air. So we're optimistic. The product all looks good, but the customer will tell us that it goes on air.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

Of course. Okay, gotcha. Okay. And then yeah, so after your recent stock offering here, can you just provide an update as far as you know what your liquidity is now and also just curious whether you think you will need to raise additional capital or do you think you're pretty much set in terms of what your capital needs are?

speaker
Robert DeLoren
Chairman and Chief Executive Officer

I'll let Jim review liquidity, but I think we're good with where we are. the capital that we raised is being used primarily to launch all of these new brands. With that, Jim, maybe you can give an update on liquidity post-closing.

speaker
Jim Herron
Chief Financial Officer

We picked up additional $2.2 million of cash. As you know, always at the end of our quarters, we're at a low point of cash for the for the period as our collections come in right after the quarter ends. So we should be more than stable in terms of our liquidity and our ability to execute on our new business ventures.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

That's definitely reassuring. Okay, and then lastly for me, before I pass it on to others, can you guys provide an update on the ORMI, where you are with that initiative?

speaker
Robert DeLoren
Chairman and Chief Executive Officer

Yes, the Army team is doing a great job improving UX UI. They've added some new features. They continue to grow the user base and, of course, their influencer base. At some point, we will develop products for people like Coco Rocha in the beauty category and and then bring her over when Coco would add 5 million followers to their platform. So we're happy with what the Army team is doing. They have not yet done their capital raise, and we expect that when they feel they're ready for that, they'll do it.

speaker
Anthony Lubasinski
Analyst, Sidoti & Company

Understood. Okay, well, thank you very much, and best of luck. Thank you, Anthony.

speaker
Seth Burrows
Investor Relations

Thanks, Anthony.

speaker
Operator
Conference Call Operator

Your next question comes from the line of Michael Kopinski with Noble Capital Markets. Please go ahead.

speaker
Jacob Mutchler
Analyst, Noble Capital Markets

Hi, it's Jacob Mutchler on for Michael Kopinski. Thank you for taking my question. I was just curious, could you provide any updates on Halston? I know there's not a lot of visibility with that relationship, but just curious if there are any updates to speak of.

speaker
Robert DeLoren
Chairman and Chief Executive Officer

We did meet with the new president at Halston over at G3 last week. They gave us their plans going into 26. They're making substantial investments in people and the brand. We are waiting for a report and a forecast from them, so we don't have visibility into the back half of the year or what their plans are for 26 and going forward. But they were very excited about where they're going, very excited about where their new collection is. And we left the meeting feeling that they have it on track now after having launched it and needed to adjust the way they were designing the apparel category based on retailer and, of course, customer feedback. We had a great meeting with them on where they're going.

speaker
Jacob Mutchler
Analyst, Noble Capital Markets

Okay, great. Thank you for that. When you were mentioning that some of the new brands that were signed this year were coming in a little bit earlier than expected, did you reference which brands you were mentioning there that are going to be impacting 25?

speaker
Robert DeLoren
Chairman and Chief Executive Officer

So the brands are Cesar Millan, Gemma Stadford, and Jenny Martinez. And when you think about Gemma and Jenny, we were planning to launch small appliances, kitchen gadgets, things like that first, but we flipped it and we launched food first. because food is sourced domestically. And it was a perfect way to accelerate the launch on those two brands. And Caesar, we just got to have design and production, and we have a perfect item to launch on QVC in the fall. So those are the three.

speaker
Jacob Mutchler
Analyst, Noble Capital Markets

Got you. Well, thank you for that, Robert. And then last question here. As you're looking to build to that 100 million social media followers, are there any product categories or sector of influencers or stars that's as attractive to the company?

speaker
Robert DeLoren
Chairman and Chief Executive Officer

We do have a strong pipeline of influencers in the fashion sector and we are working one that I'm very excited about for our Longaberger brand. We are launching Longaberger on QVC this year. We've been searching for someone that has a good following, credibility in the home space, and we're in conversations on that as well.

speaker
Jacob Mutchler
Analyst, Noble Capital Markets

Gotcha. Well, thank you. That's all I had. Thank you.

speaker
Operator
Conference Call Operator

There are no further questions at this time. I will now turn the call back over to Mr. DeLoren for closing remarks.

speaker
Robert DeLoren
Chairman and Chief Executive Officer

Thank you, Bella. Ladies and gentlemen, thank you all for your time this morning. We greatly appreciate your continued interest and support in Excel Brands. As always, stay fit, eat well, and be healthy.

speaker
Operator
Conference Call Operator

Ladies and gentlemen, that does conclude our conference call for today. You may all disconnect, and thank you for your participation.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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