Zebra Technologies Corporation

Good day and welcome to the Zebra Second Quarter 2025 earnings conference call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then one, on your telephone keypad. To withdraw your question, please press star, then two. Please note this event is being recorded. I would now like to turn the conference over to Mike Steele, Vice President, Investor Relations. Please go ahead.

Good morning and welcome to Zebra Second Quarter earnings conference call. This presentation is being simulcast on our website at .zebra.com and will be archived there for at least one year. Our forward-looking statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results could differ materially and we refer you to the factors discussed in our SEC filings. During this call, we will reference non-GAAP financial measures as we describe our business performance. You can find reconciliations at the end of this slide presentation and in today's earnings press release. Throughout this presentation, unless otherwise indicated, our references to sales performance are -on-year, on a constant currency basis, and exclude results from recently acquired businesses for 12 months. This presentation will include prepared remarks from Bill Burns, our Chief Executive Officer, and Nathan Winters, our Chief Financial Officer. Bill will begin with a discussion of our second quarter results. Nathan will then provide additional detail and discuss our revised outlook. Bill will continue with progress on advancing our strategic priorities, including the pending acquisition of ELO Touch Solutions we announced this morning. Following the prepared remarks, Bill and Nathan will take your questions. Now let's turn to slide four as I hand it over to Bill. Thank you, Mike.

Good morning and thank you for joining us. In addition to our second quarter highlights and financial results, we will discuss this morning's announcement of the exciting milestone in our journey to enhance the connected frontline experience through our acquisition of ELO. We will also review our increased full-year outlook. Before we get into the details of the quarter, let me spend a moment on the acquisition that drives profitable growth and elevates our market leadership. ELO's solutions engage consumers, enhance self-service, and deliver automation across the wide range of end markets. This combination strengthens EBRS portfolio of solutions and enables us to advance our strategic priorities. Now turning to our Q2 results. Our team executed well in the second quarter, delivering results exceeding our outlook with solid demand across the business and lower than expected U.S. import tariffs. For the quarter, we realized sales of $1.3 billion, a greater than 6% increase compared to the prior year, an adjusted EBITDA margin of 20.6%, a 10 basis point improvement, and a 10% gap diluted earnings per share of $3.61, which was 14% higher than the prior year. We realized strong growth in our North America, Latin America, and Asia Pacific regions and had relative outperformance in mobile computing, scanning, and RFID. Transportation logistics, along with retail and e-commerce, were our highest growth vertical and markets, with healthcare cycling a strong compare and manufacturing continuing to lack. As we enter the third quarter, demand has been resilient. However, we remain cautious as our customers navigate through uncertain trade policy. Additionally, we expect the recently passed tax legislation to be constructive for some of our U.S. customers, although it is too early to assess the impact on demand. I will now turn the call over to Nathan to review our Q2 financial results, tariff considerations, and outlook.

Thank you, Bill. Let's start with the P&L on slide 6. In Q2, total company sales grew by more than 6%, reflecting recovery and demand across our major product categories. Our services and software, recurring revenue business, grew slightly in the quarter. We had similar growth rates in both of our financial segments. We realized strong sales growth across most of our regions. In North America, sales grew 8% with double-digit growth in mobile computing and RFID. Asia Pacific sales increased 20%, led by Australia, New Zealand, and India. Sales grew 11% in Latin America, with growth across the region. In EMEA, we cycled strong comparisons, particularly in mobile computing, with a sales decline of 1%. Adjusted gross margin declined 70 basis points to 47.9%, primarily due to higher U.S. import tariffs than last year. Adjusted operating expenses, as a percent of sales, improved by 80 basis points. This resulted in second quarter adjusted EBITDA margin of 20.6%, a 10 basis point increase versus the prior year. Non-GAAP diluted earnings per share were $3.61, a 14% -over-year increase, and above the high end of our outlook. Turning now to the balance sheet and cash flow on slide 7. -to-date, we generated $288 million of free cash flow. We have been deploying capital consistent with our allocation priorities. We repurchased $250 million of stock -to-date, and our recent $62 million acquisition of FotoNeo, as well as this morning's acquisition announcement, support our continued efforts to scale in adjacent markets. Our balance sheet is in excellent shape with $872 million of cash at the end of Q2, a modest 1.2 net debt to adjusted EBITDA leverage ratio, and $1.5 billion of credit capacity, providing ample flexibility to fund the $1.3 billion pending acquisition of ELO later this year. Due to the global nature of our supply chain, like many other electronic manufacturing companies, we are subject to U.S. import tariffs. On slide 8, we provide an update on the anticipated impact from tariffs on our products imported to the United States and our efforts to mitigate them. For the full year 2025, we are now assuming approximately $30 million of gross profit impact after mitigation, with a $10 million net impact in the third quarter, following a $12 million impact in the first half of the year. Our forecast assumes the current effective rates remain in place, including the electronics and USMCA exemptions. This implies a $40 million annualized gross profit impact, which is less than half of our previous expectation, primarily due to a lower rate on China imports. Our mitigating actions to date have included shifting additional production out of China and approximately $40 million of annualized pricing adjustments. North America imports from China are now expected to represent 20% of the mix by year end. We will continue to evaluate additional opportunities to mitigate U.S. import tariffs as we monitor global trade policy developments. These potential actions include additional shifting of global production, product portfolio optimization, and price adjustments. Let's now turn to our album. We enter the third quarter with a backlog and pipeline to support our sales guide of between 2 and 6% growth, with a 30 basis point favorable impact from the acquisition of Photoneo and a neutral impact from FX. Our third quarter adjusted EBITDA margin is expected to be approximately 21%, which assumes a $10 million net impact from U.S. import tariffs. A non-GAAP diluted earnings per share is expected to be in the range of $3.60 to $3.80. We are raising our full year sales growth guidance range by a full point, which is now expected to be between 5 and 7%, including approximately 50 basis points of combined favorability from FX and the Photoneo acquisition. We are now expecting a $30 million gross profit impact from tariffs net of mitigations for full year, which is $40 million favorable to our prior guide. We are also raising our full year adjusted EBITDA margin by a full point to between 21 and 22%, and increasing our non-GAAP diluted earnings per share to a range of $15.25 to $15.75. Additionally, we are raising our free cash flow guide for the year to at least $800 million, which reflects the anticipated benefit of recently enacted U.S. tax legislation and implies free cash flow conversion of approximately 100%. We continue to work on further optimizing our working capital levels balanced with our supply chain resiliency initiatives. Please reference the digital modeling assumptions shown on slide 9. With that, I will turn the call back to Bill.

Thank you, Nathan. Zebra remains well positioned to benefit from secular trends to digitize and automate workflows with our portfolio of innovative solutions, including purpose-filled hardware, software, and services. Our solutions intelligently connect people, assets, and data to help our customers make business-critical decisions. As you will see on slide 11, Zebra's solutions enable our customers across a broad range of efficiency and optimize the frontline, delivering improved service to their customers, shoppers, and patients. The challenges of an on-demand economy, e-commerce growth, evolving regulations, and labor constraints require increased adoption of automation. Here are some of the recent examples of customers transforming their workflows at various stages of their automation journey. An athletic retailer in the United Kingdom recently launched the initial phase of their RFID journey to improve inventory accuracy by equipping their store associates with Zebra Mobile RFID solution. This strategic investment enables better supply chain visibility given that the majority of their vendors now RFID tag at the point of manufacture. We continue to see strong interest from customers in leveraging RFID to help our customers across the supply chain. A North American logistics company is focused on moving freight more effectively by equipping their drivers and cross-stop workers with Zebra Mobile computing solutions to collaborate seamlessly across their operations. Additionally, a large North American food distributor recently began a technology upgrade of their Zebra Mobile computers, tablets, and mobile printers to improve the efficiency and productivity of their distribution centers. Our market-leading portfolio solution enhances their receiving, restocking, and cold chain operation. These are a few of the many examples that demonstrate how customers rely on us to navigate their technology journey, leveraging our commitment to innovation and workflow expertise. Innovation remains central to our industry leadership, and we have consistently reinvested approximately 10% of our sales in the research and development to advance our portfolio of solutions. We augment our organic efforts with strategic acquisitions that advance our vision as evidenced by the recent acquisition of PhotoNeo, which expanded our 3D machine vision solution, as well as the pending acquisition of Evo. Turning to slide 12, the acquisition of Evo will enable us to expand our portfolio of solutions that help customers transform their frontline operations by digitizing and automating workflows. Evo is a leading provider of -of-sale solutions, kiosks, interactive displays, and touchscreen solutions with a 50-year track record of innovation and more than 400 patents operating in an $8 billion market. The company generates approximately $400 million of annual revenues with a similar sales growth and even a margin profile to Zebra. Evo also has a similar -to-market approach to Zebra, offering a wide range of industry tailored solutions that modernize -of-sale, streamline self-service and payment experiences, automate kitchen industrial workflows, and optimize production and process management. Our leadership in hardware, software, and services for the frontline worker will be augmented by Evo's consumer-facing offerings to deliver a unified, connected frontline experience. Together, we will pursue attractive market and geographic expansion opportunities while delivering a comprehensive software-differentiated portfolio that enables customers to better address emerging use cases. The continued growth of retail media networks and deployment of AI-based agents on the frontline are examples of new opportunities that Zebra and Evo can pursue together. The Evo acquisition is expected to be immediately accretive to earnings once the transaction closes, and we expect to generate an incremental $25 million of annual EBITDA synergies by year three. In closing, our confidence in sustainable long-term growth is underpinned by several key themes that drive demand for our solutions, including labor and resource constraints, track and trace requirements, increased consumer expectations, advancements in artificial intelligence, and the need for real-time supply chain visibility. As we move forward, we remain focused on advancing our industry leadership for innovative solutions that digitize and automate our customers' workflows, serving our customers well and driving profitable growth. We are well positioned to expand our addressable market as we add complementary solutions to our portfolio that elevate our capabilities to serve our customers. I will now hand the call back to him.

Thanks, Bill. We'll now open the call to Q&A. We ask that you limit yourself to one question and one follow-up to give everyone the chance to participate.

We will now begin the question and answer session. To ask a question, you may press star then one on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time, we will pause momentarily to assemble our roster. Our first question comes from Joe Giordano with TD Cohen. Please go ahead.

Hey, guys. Good morning.

Morning, Joe.

Hey, maybe I'll start on the acquisition. Can you kind of tell me how does that technology kind of tie in with yours? Where are they doing things that you couldn't do on your own? What's the customer overlap kind of look like in terms of leveraging that?

Yeah, sure, Joe. I got it. I would say overall, first of all, we're really excited about the acquisition. It really represents the next step and we see as our journey to have a leading portfolio of solutions that digitize and automate the front line of business where we've been focused for certainly some time. I think that what ELO brings us is a market-leading portfolio of self-service and customer-facing solutions that really expands our dressable market by about $8 billion. Think of more customer-facing use cases. Overall, their focus is on areas like point of sale, self-serve kiosks, interactive touchscreen displays, automation in the industrial place. I think overall, what we bring them is that we bring our complementary solutions to what they do in things like point of sale and others. Our global reach allows us to expand their offerings beyond their strength in North America and what they have in EMEA today and smaller in Asia Pacific, but really take them to a global scale and reach across our go-to market. And then overall, our extensive service capabilities, our deep customer relationships. There are customer overlaps, especially in places like retail, but there's strengths that they have in things like quick-serve restaurants where we're not as strong but are putting in emerging solutions like RFID into quick-serve today, but it gives us more of an offering there. So quick-serve restaurants, for example, we believe our strength in healthcare would help them. So there's vertical markets and geographical expansion that would bring to their portfolio overall that would allow them to expand. So think of it as more customer-facing, more self-service, more automation, and more fixed than mobile, and that adds significantly to our broad-based portfolio today.

That's great. You guys have done a nice job of withholding judgment on the second half in terms of volumes until you see what's going on with your typical seasonal flows. You don't want to commit to them until you have them in firm backlog. Now as we sit here in August, we see the guide, but how are you feeling about the ability of your customers to release budgets and move forward with things? What do you think is inherent in your guide now in the second half?

Joe, I'd say that demand has remained resilient through the first half despite the uncertainty around global trade policy and that customers have generally maintained their capital spending levels and moved ahead with the projects that they had planned for the year. So we're seeing that and we're happy with where things are from a customer perspective. Some have spread some of the spending out over multiple quarters, really a combination of managing their capex, but probably a bit of uncertainty as well. We've seen that from an increase, we've increased our outlook for the full year, really based on the strong second quarter results and then the backlog and pipeline that we see going into the second half that supports second half growth overall. And I say that all that said, our customers still remain a bit cautious. While there's been more clarity, they're still navigating the uncertain trade policies, but clarity has been certainly helping. And there's certainly some uncertainty around macro and geopolitical. So I would say that overall, there are some positives too, things like the US tax legislation could be a benefit to us, but it's too early to tell. So we think our guide for the full year while we're increasing it makes a lot of sense and is pretty balanced to what we're seeing from a positive, certainly from customers continuing to move ahead, but also a little bit of uncertainty still out there overall. So we think our guide's pretty balanced for second half.

Our next question comes from Damian Carras with UBS. Please go ahead.

Hey, good morning, everyone. Congrats on the deal.

Thanks, Damian. Appreciate it.

Just a follow-up question on ELO. Could you talk about how their business cyclicality has compared with Zebra historically? And I think you're moving into a little bit more of a competitive space compared to your core mobility solutions. So could you just maybe talk a little bit about ELO's market share and how that has progressed over time?

Yeah, I'd say overall that the ELO portfolio would be a bit different in the demand cycle than us, where we typically see a fair amount of year-end spending by our customers. They don't see quite that much. It's more balanced throughout the year. So I think that you'll see us that kind of spread some of our year out ultimately and not put as much in the fourth quarter from a cyclicality perspective. I think that's positive. I would say, yes, there's different competitors in the space as they have a broad portfolio of solutions across point of sale and kiosk, interactive displays. They're different competitors than we face today in the market. It's a fairly fragmented market and their strength is really strong in North America overall, I would say, is one of the emia and Asia pack. I would say that there's additional opportunities. So whether they've got good share, we think ultimately there's an opportunity to gain more share there by leveraging Zebra's relationship and our global reach. As the size company they are, you ultimately make decisions on where you're going to go next geography-wise and us having a presence around the world will help us expand their product lines around the world. So different competitors, yes. Some of the same channel partners, so some of the same distributors and value-added resellers that we leverage around the globe are the same. Some of the customers are the same, but many are different as well. And we're excited to enter markets as well that they've got strength in that we don't today. So we see revenue synergy as well as cost synergies, as we talked about in the release, and we're excited about working together as they really give us more of a consumer-facing offering to add to our portfolio.

That's helpful. And Bill, I think you mentioned the one big beautiful bill legislation, and that should have a positive impact on North America. Just curious, is that kind of Zebra's turtle assessment, or are you maybe hearing that in your dialogue with customers? They're becoming increasingly positive, and maybe even you're seeing that reflected in your funnel activity in North America?

Yeah, Damien, I can jump in and address that. I think we're not hearing it directly from our customers. I think like many, including ourselves, you're digesting it and understanding what is the impact from a cash perspective, particularly around the R&D deductibility in year one, as well as the ability to deduct the first year or 100% of the capital expenditure in year one. So my guess is like us, assessing what that means for your business, and that ultimately then turns into how do you want to allocate that capital? That could lead to more capital purchases in the back half of the year, but we're not hearing it directly from customers. Just more noting that that is an opportunity as we go through the back half, but I think it's going to take some time for folks to understand it, make sure they then allocate where they want to put the capital, and understand when you receive the cash back in terms of less future payments here in the back half of the year, or what it might mean even as you go into 26 in terms of capital that might be available to spend.

Our next question comes from Tommy Mall with Stevens. Please go ahead.

Good morning and thank you for taking my questions. Morning, Tommy. Bill, I think I heard you use the term balance for the approach to your second half outlook, and I wanted to follow on that and ask what you're assuming on large deal conversion, maybe just related what you saw in the second quarter as well would be helpful. Thank you.

Yeah, I'd say that from a second half of year, fourth quarter perspective as it relates to year-end spending, I would say that the year overall is playing out better than we expected, and that we saw strong growth in the first half and strong results as you saw in second quarter, which allows us to increase our outlook. We had easier comparison in the first half, a bit tougher comparison in second half, so you're kind of playing out as we expected. I would say that as we looked at fourth quarter, overall that we factored in some year-end spending about the same levels as we had last year, because while we don't have visibility yet to it, early for that. We know there will be some. As we just talked about things like the US legislation around the big beautiful bill could help with capex spending year-end, and certainly as customers have remained cautious through the year, we could see additional year-end spending, but we factored some in, which we think is prudent even though we don't have quite the visibility today. That's why we're saying it's our outlook. I would use the word balanced, as you said, really with the opportunities we see, a bit of uncertainty out there, but clarity coming through on tariffs. We haven't talked about it yet, but we're seeing some softness in Europe. Certainly the mix result across Europe, and I would say that's kind of weighing in as well. We're trying to find the right balance of second half and the guide for Q3 we feel good about, and less certainty around Q4, but we feel good that customers will spend some year-end money if they're being conservative. Maybe there's some upside to that. There's some things out there like the US legislation. We'd like to see Europe be a bit stronger as we're seeing softness there, but it's been a mix across the region. That's why I used the word balanced.

Thank you, Bill. Then on ELO, you've mentioned a couple times that there's a big market you can go after now that's more consumer-facing. I'm interested to get a little more of the strategy there. I don't know if it's an entirely new direction for Zebra, but it's it's a slightly different emphasis than what you've discussed historically. Are there some things changing in that market that draw you to it, or what's some of the thinking behind the scenes here? Thank you.

Yeah, so maybe the easiest example is when we've talked about the modern store from a perspective really powered by AI and the idea that we think of engaged associates in a retail store and then we think of inventory accuracy and the last is kind of customer consumer facing for the retailer. This adds to that element of solutions. Today, our mobile devices, for instance, are used for payment. Our mobile devices are used in Europe extensively where the market leader and like self-scan, but ultimately the buying experience also includes self-serve checkout, kiosks and quick-serve restaurants. There's a move to serve customers not just through mobility tablets and mobile devices with payment on them, but also in fixed touchscreens and in payment and point of sale that includes in the ELO's case, things like compute and your touchscreen displays and payment all driven or focused on customer and self-service. There's also an element within retail, and I'll stick with retail for a minute, but it applies to multiple other verticals, is this idea of media networks within the store, so screens and touchscreens and displays ultimately that are driven by Android today as well, so both the combination of Windows and Android, but Android is becoming more prevalent to drive those technologies and the platform we've used around mobile computing. Customers have said to us, we'd like to see that same Android platform used across our fixed screen technology and touchscreens in the store that we use in your mobile devices, and they've actually represented some of this to us saying it'd be interesting if you could pull those two together. So think of places where we work together would be point of sale. Their offerings would include self-service kiosks, which would marry with things like mobile device checkout or self-scanning, and then we think of new areas. So as we go to, you know, at the HIMSS show for healthcare, while we're talking about mobility in healthcare, there clearly is an element around kiosk and self-serve within healthcare. When we're talking about quick serve restaurants, our relationships most recently have been advanced technologies around RFID and tracking food into quick serve restaurants. They're controlling both the customer interface, but also the production of food and others inside the kitchen. So think of process management inside quick serve restaurants. So it's closely adjacent to what we do in manufacturing. We talk about tablets on the production floor, but there's also fixed screen elements to that and touchscreens associated with the manufacturing process and process management. So automation. So we see it as another step to not only addressing the consumer, but addressing automation in a different way beyond mobility, and the two are coming together with operating systems such as Android. So that's why we see overlapping customers, overlapping markets, and places where we can take their solutions globally.

Our next question comes from Andrew Baskoglia with BNP Paribas. Please go ahead.

Hey, good morning, everyone. Morning, Andrew. I wanted to ask on just a gauge how you're viewing tariffs from here. You obviously saw some de-escalation in the interquarter in China, but there is still uncertainty with how this plays out. So I'm wondering, maybe number one, are you concerned or have you contemplated or what are you seeing in terms of the potential exemptions picking and or going away? And then any other, I don't know, further tariff escalation, are you aware of that you're monitoring and what can you do to offset those?

Yeah, Andrew, I think Bill mentioned this earlier, obviously progress has been made since our last update, but as you noted, remains a dynamic environment. And I think we're looking at it as probably going to remain a dynamic environment for a period of time. So it's just one of those where we continuously work with our trade and industry partners to understand what they're hearing, what they're seeing, how are others reacting so that we can get as much intelligence as possible. And we have a dedicated team that wakes up every day keeping a pulse on where things are at and as news breaks, making sure we have a position to react. But also, as we said, to some extent, we want to play our game in terms of continuing to have a diversified supply base that is both can react to tariffs, but also just have broader sustainable supply chain, and resilient supply chain. So we're managing, we have a playbook that the team's executing to that has a bunch of different options available to us that we can execute here, particularly get more clarity as we go through the balance of the year. So I'd say as it relates to exemptions or other changes in rates, we don't know anything else that you don't see in the news or that's not breaking. So we, again, we're, I think we just, we look at that as what are the options available from pricing to other geographical moves, but ultimately, making sure we have a resilient, sustainable supply chain for years to come. And that's where we stayed focused.

Okay. Okay, fair enough. And then, you know, I want to get your take on, you know, competition and your potential for market share gains. You know, you're seeing one of your biggest competitor across many different business lines somewhat get de-emphasized by its parent company. So I'm wondering, do you see a pathway for more share gains going forward? And, you know, what's your take on what's going on competitively?

Yeah, I would say that, you know, not much different overall, quite honestly, except for the announcement that you mentioned with our, you know, our competitor. I think that our strong customer relationships, the vertical market expertise we have, the breadth and depth of our portfolio, our commitment to, you know, our customers and continuing to invest in innovation along with them, expanding the portfolio, you know, I think from the acquisition perspective, clearly, you know, it elevates our strategic position with our customer to be doing more business with them in areas that they're focused, like self-serve and others. So, you know, we saw this with the enterprise acquisition, the more business we do together, the more vision we paint with our customers about what the future of retail looks like, what the future of P&L looks like, what the future of manufacturing looks like, and have a breadth and depth of the portfolio that expands our relationships. And that's one of the reasons we like this acquisition allows us to continue to remain relevant, important and add to the future direction of our customers and a voice that ultimately they rely on as a trusted partner. So we feel pretty good about, you know, where we're at, you know, competitively, the portfolio is as strong as it's ever been. We continue to add to the portfolio new areas such as wearables, right, will play a role not only today, but they'll play a role in AI in the future. If you look what's being set out there around, you know, what the future AI device looks like, it's likely a mobile device augmented with something that's, you know, wearable. So we've got new wearable offerings for both retail and healthcare. We continue to expand the portfolio with next generation devices across T&L as we see the refreshes coming up over the next couple of years. We're really focused on that. We recently won a postal opportunity, large postal opportunity in Australia, which again speaks to our strength in postal and having the right device in T&L as these refreshes come up. So we feel good competitively ultimately and what happens with our competitor happens. So that's going to take some time to play out and we'll continue to play our game and we feel good about where we're at.

Our next question comes from Jim Ritciuti with Needham and Company. Please go ahead.

Hi, thanks. Good morning. You noted some softness in Europe. I'm wondering what changes have you seen in the various subsectors of the market, you know, more retail, retail automation, e-commerce, you know, logistics areas versus say three months ago?

Yeah, I would say that, you know, when we look at you to certainly, you know, strong growth across North America, Asia Pac and Latin America, so geography wise, you know, strong growth with, you know, EMEA certainly being more challenged or softness. The strength globally on a global basis, I would say T&L and retail, e-commerce continue to be, you know, strengths for us. Healthcare in North America is cycling some strong compares in mobile computing and I would say, you know, while growing, you know, mid single digits, manufacturing is, you know, is slower than the other and certainly transportation logistics and retail. When I look at the regions, I would say, you know, as you asked specifically about EMEA, I would say that, you know, cycling strong prior year compares in mobile computing. So that's clearly a factor, but I think overall we're seeing kind of mixed performance across EMEA. So strength in places like Northern Europe and particularly in particularly in T&L, but we're seeing, you know, softness in auto manufacturing. Some of the retail sectors in, you know, France is a good example where we're a bit challenging. Some of the run rate we think really driven by some of the concerns around kind of geopolitical and parap and others. So some run rate challenge in EMEA. So overall, I would say we'd like to see EMEA, you know, the softness in EMEA kind of abate and get a bit stronger. That's happened throughout the year. So we started, you know, okay, but we've seen more of that kind of EMEA degrade through second quarter. North America, you know, strong really around mobile computing, data capture, RFID, so broad portfolio set. Asia Pacific strengthened. We talked about Australia, New Zealand, India, some new applications around RFID in places like India around transportation such as rail. So we're excited about that as RFID continues to play an important role in the portfolio. So I'd say the one softness point is EMEA and it's evolved probably in second quarter. We're starting to, you know, we began to see it and, you know, we're paying close attention to it. We're a lot of seeing a lot close to our customers and making sure that as they begin to spend, we're there with them.

Got it. Thank you. Just congratulations, by the way, on the the ELO announcement is curious, the way they go to market, are they working with similar channel partners that you work with or is this a different panel versus some of your products?

Yeah, very similar from a channel perspective and go to market, meaning that they work closely with the end customer as we do and then fulfill through, you know, value added distributors and in distribution, two-tier distribution in the marketplace that they ultimately serve, they sell direct as well. So really, you know, very much on top of what we do today. Their largest distributor in North America is, you know, our largest distributor in North America. So in that case, right on top of each other. So I think that, you know, very similar go to market approaches that they have today. Now in places they've got different relationships, meaning things like strength in quick serve restaurants or, you know, different places with the fragmentation of, you know, of healthcare, you know, they may be in different customers than we are and have strong strengths in those areas. But we're looking forward to leveraging the customer base on both sides.

Next question comes from Brad with Wolf Research. Please go ahead.

Hey, good morning, guys. Morning, Brad. So it looks like your net leverage will be around two turns per a formal for the ELO deal. So as we think about capital allocation going forward, should we assume the focus is more on bolt-on deals and perhaps modest buybacks from the near term until preforma leverage comes down a little bit?

I'd say that, you know, look, I think that our capital allocation in general, you know, hasn't changed in the idea that, you know, we focus first on organic growth and the areas in which that we, you know, invest in our portfolio when we believe there's continued opportunities across the portfolio. M&A we view as strategic adjacencies to what we do and we continue to be very selective in that assets, you know, something smaller in Photo Neo, we closed and now something, you know, a bit larger, certainly in ELO, we're excited about, you know, both in much different sizes, but both in areas in which we see a strategic and closely adjacent to what we do. We'll continue to be inquisitive out there and continue to look for strategic M&A, but we want to get through this one first and get it integrated and brought into Zebra and that's our near term focus. As you've seen, we've returned 250 million in capital to shareholders as well. So I think we're trying to find the right, you know, balance between M&A, the things that are strategic for us, what's available in the market, how do we add to things like machine vision and also, you know, in this case, what we see is a important extension of what we do today in the front line of business with ELO and we'll continue to look out there, but I think that the focus in the short term is going to be really integrating, you know, the ELO team.

Okay, that's helpful. And then you mentioned in release the 5 to 7% revenue growth algorithms going forward for ELO. I guess curious what has been the historical organic growth profile of the business, particularly from 2019 through 2024, and then how would you describe the potential scope of revenue synergies and is that incremental to the 5 to 7% or is that already embedded there?

Yeah, Brad, I think, you know, very similar. If you look back over the last several years, very similar to our performance in terms of if you overlap the revenue growth of, you know, consistent growth going pre-pandemic, kind of, you know, a lot of ups and downs as you went through COVID, coming out of COVID, as you saw a lot of investment around their technology, the supply chain challenges that the industry went through, and then the recovery. So I'd say if you look at the revenue, you know, the revenue overlapped pretty nicely.

It looks

a lot like us. Maybe a few of the years are a little bit different. So yeah, so I think that's what we've seen long term with a lot of puts and takes, particularly around COVID and the supply chain challenges coming out of that. Yeah, and if you look as part of the revenue synergies, or I say, maybe just take a step back on the total 25 million, you know, we're highly confident in achieving those. There's multiple levers. We expect a steady ramp of those over the next few years. So, maybe on the cost side, things you would expect around, you know, real estate portfolio, where we have, you know, overlapping sites, consulting services, and things like that, as well as leveraging our supply base to drive efficiencies across our supply base will be areas of focus. And then on -to-market, as Bill mentioned, it's really around the international developed markets, where we have a strong presence, the infrastructure, the channel set up, and Enilo has a limited presence in some of those markets. But we think a great opportunity to, again, leverage our presence and infrastructure to grow. And then as Bill mentioned, you know, cross-selling opportunities are significant for both sides. So again, I think the 25 million, while we have kind of a bottoms up more holistically on the cost side, we do think there's synergies that could get us, you know, to that, to your point on that top end of that five to seven percent as we move forward.

Our next question comes from Piyush Abasmi with Citi. Please go ahead.

Good morning, guys. Morning. Just thinking from the perspective of your raised sales growth guidance of five to seven percent for 25, is there any incremental color you can provide us on trends that you're seeing across the expansionary and adjacencies, verticals? If you could break out how machine-waging mobile robots, RFID are performing, that would be helpful.

I would say that, you know, the overall, I would say from a vertical perspective, you know, across the, you know, the different vertical markets overall, I would say retail and e-commerce, you know, clearly a strength, as I mentioned earlier, with, you know, certainly continued strong demand, both in mobility, so mobile devices and RFID technology inside, you know, retail. You know, I would say that T&L recovery certainly is, you know, overall kind of more normalized business across T&L. I mentioned postal win earlier that really fits into transportation in the district for us and some new opportunities in things like railway. Manufacturing, I would say some new areas were in adjacencies that were focused on things like machine vision inside manufacturing with, you know, the idea of inspection and, you know, the other area of machine vision would fall back to T&L. So we're seeing a continued focus on our team, you know, while we're seeing still challenges in manufacturing and things like EV and others. I would say that machine vision plays an important role there. So strength across the core portfolio in the areas in which we do business today and then RFID, machine vision, and others, opportunities across the different vertical markets.

How full, and I think you touched on the placement cycle. Like, have you at least started to have discussions with your customers regarding the refresh plans? And if you have that visibility in 2026, like help us understand what that could mean for your 5% percent organic sales growth framework.

Yeah, I think everybody's on a different journey of, you know, a refresh cycle within, you know, their environment. We've seen the postal win is an example of a refresh of that, you know, postal carrier in Australia that, you know, again speaks to the fact that we continue to, you know, win in the marketplace. And over time, there'll be, you know, additional refreshes. Everybody's on a different schedule, both, you know, retail, TNL, and others. And over the next several years, we've clearly seen, you know, through COVID and today, the number of mobile devices in the marketplace has increased. And that eventually will continue to be upgraded and increased along with this concept of device for all, right? Putting more device in the hands of more associates inside the frontline workers, whatever that's TNL or manufacturing or retail or healthcare. We're seeing that move. So even the refreshes include even more devices over time. We're not, you know, guiding the 26th at the moment, but over the next several years, we see that there'll be an accelerated refresh cycle on whether that begins in 26 and moves into 27, 28. We just don't know yet, but we are tracking our customers and making sure that we're staying close to them so that when they are ready, as in this postal example, that we're there for them.

Our next question comes from Keith Hosam with North Coast Research. Please go ahead.

Great. Thanks, guys. Appreciate it. And congratulations on the quarter and the acquisition. Hey, Bill, let's take a think about the ELO acquisition. Is the makeup of their revenue, is it primarily hardware or is there other sources of revenue that you guys will be acquiring?

Yeah, I mean, I would say that the strength in the software, certainly around, you know, the OS and what they're doing in two areas. One would be, you know, the move, as I said before, to Android that ties into, you know, touchscreens and displays and others for control and be able to use the Android OS. So there's, you know, hardware and software associated with their control of those devices. Point of sale, they also have the compute associated with point of sale. So the point of sale terminals are also, you know, a combination of hardware and, you know, OS and software associated with that. So like Zebra, the predominant, you know, sales mechanism is through hardware, but tremendous value in the software side of what they do today, you know, within their environment.

Great. Is there a particular, like, competitive note that ELO has versus other competitors in the space that you may have looked at?

Yeah, I would say the breadth and depth of the portfolio, like us, the relationships they have with their customers to really understand the places in which they serve their customers, you know, today. I think that is, you know, probably one of the biggest strengths. The technology as well. So they clearly are, you know, the leader in touchscreen displays and others. They, you know, have been doing this for about 50 years, significant patent protection around it. And that's a strength they have as well. So customers clearly recognize them as one of the leaders within this market, and they remain focused on it. While others are, you know, moving away from this market, they remain focused. And I think that that matters. We talked about what's happening, you know, when our competitor on the mobile device side, I think we've seen others kind of now us.

Our next question comes from Rob Mason with Bayard. Please go ahead.

Yes, good morning. Maybe just one more question on ELO, Bill. As you think about, you know, this is largely complimentary. I know you've introduced some kiosks recently. They do have some mobile computing products, I guess, as well. But, you know, as you think about this, is part of the strategy to keep the ELO brand, or does this give you additional ability to tier your product, any of your products?

Yeah, I would say that, you know, the overlap is relatively small. You know what I mean? As you said, we've recently, you know, announced the kiosk. We've been happy with the success in the market. But, you know, it's a whole lot different to have a single kiosk offering and have a portfolio, as we know, right? It's the same on their side. Their mobile device has been focused more on payment, which, by the way, is one of their strengths that, you know, we expect to continue to leverage on the mobile device side of things. So their mobile device has been used more in the payment applications and, again, small levels of revenue compared to, you know, the portfolio that we have. So the overlap is very minimal overall. And we see that being kind of a strength of the acquisition. The fact that, you know, little overlap ultimately strengthen customers, go to market and others is what we saw with the enterprise acquisition. And the idea that we believe we can accelerate in the market from a revenue perspective by not having a lot of debate about which product, which, you know, which area to go focus on or overlapping products or different go to market motions. All that helps you be successful from an acquisition perspective. We've also worked with them for some time. So, you know, they've been an OEM customer of ours. We know the team there well for many years. We have like cultures, right? You know, product portfolios that ultimately are high quality, respected in the market as being, you know, high quality hardware and software. I think that helps as well, certainly with, you know, us having conviction and certainly when customers are saying to us, hey, it'd be great if the two of you could get together, that also helps.

Yeah, makes a lot of sense. Nathan, real quick, just your third quarter EBITDA margin guidance, you know, is a little bit down year over year. But if I just for the tariff impact that you've outlined, you know, it kind of equates to about a 30% incremental margin year over year. You know, as you think, you know, about tariffs, hopefully we get to some normalized place with pricing and mitigation, etc. Are there any other besides tariffs, are there any other major, you know, kind of puts and takes on the margins right now, FX or anything else that we call out?

No, as you said, you know, the 30% incrementals excluding tariffs is about what you'd expect and we've historically delivered. So I think, you know, we've, I think largely worked through, you know, over the last year's supply chain challenges and everything else so that I think back to where we, you know, as we grow, we can drive great leverage on top of our supply base as well as our fixed infrastructure. So your true point outside that, you know, FX in the short term is actually a bit of a headwind at the bottom line just because of the, you know, the from a cost standpoint, it's a pretty big, you know, impact on OpEx. And just with the hedges we have in place, you're not seeing the full kind of revenue upside that you those will come through as we roll through the hedges we have in place. So I think FX in the short term is a bit of a headwind and EBITDA, but that'll, if rates stay where they're at, that'll turn into a tailwind as we get to Q4 in the early part of next year. Just again, as our forward rates mature. So no, I think those are the key dynamics. And for us, it's really again, how do you drive the incremental volume and leverage our scale to drive that margin expansion?

Our next question comes from Metta Marshall with Morgan Stanley. Please go ahead.

Great. Thanks. A couple of questions for me. One, you know, in the past couple quarters, you had mentioned that, you know, you didn't expect customers to necessarily, you know, that they would absorb the price, but maybe adjust the volume. I just wanted to see, you know, as you guys have been putting in price increases for tariffs or contemplating does that expectation still stand where you would expect kind of volume to offset kind of price increases? And then the second question, just on ELO, any 10% customers or kind of customer concentration on their part to be mindful of? Thanks.

I mean, I'll take the first one. You know, on the price increase, I'd say it's, we're seeing two dynamics. I'd say on the, where we've raised on some of the transactional business, we've seen pretty good flow through maybe a little bit of impact on volume, but I'd say volumes have held up pretty well on the run rate business where we've increased price. You will notice that we took down the amount of price we expected from the raise in April between our last guide and today. And it's primarily in mobile computing where we're realizing a bit less than what we had anticipated. And that's primarily because of the electronic exemption that, you know, so for us and our competitors, you know, that have the electronics exemption, you're not paying the higher tariff. Our customers know we're not paying the higher tariff. So you're not seeing the market price increase. And it's remained, you know, obviously a competitive market. So, but that's one where we've maintained the higher list price. We're managing that through concessions. The teams are still driving it because obviously we still have more to go to fully mitigate the impact of tariffs. But I think we're, again, outside of mobile computing, we're seeing pretty much how expected, which is, you know, a bit of volume trade off, but the pricing is coming through in large part.

I think from an ELO perspective, diverse customer base. So I think that, you know, similar to Zebra overall, their largest customer would be, you know, distribution, right, as you see with us. But from an end customer perspective, you know, certainly larger customers that you'd expect in retail and quick serve and others are larger customers for them, but no 10% concentration and, you know, overall pretty diverse customer mix across retail, quick serve restaurants, hospitality, healthcare, industrial applications of the markets they serve overall. But, you know, some higher concentrated customers, just as we see with Zebra, larger customers buy more from us.

Our next question comes from Ken Newman with KeyBank Capital Markets. Please go ahead.

Hey, good morning guys. Thanks for squeezing me in. Maybe first, Nathan, just going back on the $40 million of annualized price that you expect to realize this year. Is there a way to just talk about how much pricing you were able to drive in 2Q, just given that, you know, I think the headwinds you were expecting last quarter were a lot higher. I didn't know if maybe we saw a potential opportunity for better price cost than you were expecting and if we should expect that to kind of normalize that in the back half.

Yeah, so it was a little less than $10 million in price gain in the second quarter. So, again, a bit less than we had anticipated, but for the same reason as I mentioned on the full year dynamic, where again, with, you know, we had raised the prices across the board in anticipation to give ourselves the ability to react quickly. And I think we still have that optionality, particularly on things like mobile computing, where we still have a higher list price and we can manage, you know, and again, that price differentiation through, you know, concessions and approval. So that's where we just have extra eyes making sure we're making those right decisions on a deal by deal basis. So, look, I think similar to what we said last time, I'd like to see a bit more stability and see if the rates kind of hold here through the next month or two. And then come back with a plan with the goal is to fully mitigate, you know, as we at some point in 2026. I think we're a lot closer to getting that certainty, but we'd like to see maybe how the next couple of weeks play out and if anything changes from the rates by country or the, you know, the electronics exemption or, you know, what happens from a semiconductor. So still a lot at play that we're monitoring. But once we have that clarity, again, like I mentioned last time, the Got it.

Okay. And for the follow up, Bill, anything of note as we think about ELO's supply chain, you know, just any idea or color on how much of their manufacturing is international and then how to think about potential tariff exposure there?

Yeah, I can

take that. I think, you know, it's very similar to our supply chain. The one, difference they do own a manufacturing facility in China that does a lot of their primary production for touch screens, touch panel modules, as well as their monitors. And we actually made it a great opportunity for leveraging their expertise in that market, the local knowledge they have around the supply base for areas like our tablet. So we're excited to see what opportunities are there by leveraging that facility that's really world class. And then similar to us, they use contract manufacturers for final assembly across Southeast Asia. So they have a plan in place very similar to ours, which is to mitigate tariffs by year end through price increases they did in the early part of second quarter, as well as production moves that they are currently executing on. So we spent a lot of time with the team understanding their plans, but I'd say at Mac Review, very similar supply chain with the use of contract manufacturers across Southeast Asia. The one difference being an owned facility in China, which holds some key technology and something we're excited to learn of how we can further leverage across our portfolio.

Our last question comes from Brian Drabb with William Blair. Please go ahead.

At the buzzer, sorry, I had to join late. Did you say if gross margin, up or down sequentially in the third quarter, second half, and any specifics around trajectory for gross margin?

Yeah, so gross margin for the third quarter operationally is, I'd say relatively flat, both in terms of implied as well as, so again, the tariff impact is fairly similar between Q2 and Q3. Volume is pretty similar, mix is pretty similar, so I'd say similar expectations would go from Q2 to Q3 on a gross margin basis.

Okay, and then just on government and healthcare, can you comment on those end markets? I know you said healthcare, tough comps in the second quarter, but second half, what are you seeing in those end markets? And that's it for me, thanks.

Yeah, thanks Brian. I think we feel good about healthcare overall. I think the cycling, your and your comparison of mobile computing, still clearly an opportunity for us. Some would say that the barcode literally is the unsung hero of that makes healthcare work, right? Think of all the track and trace, the idea of identifying patients, specimens, the information input into electronical medical records that we take for here in the US, but it still has extensive growth around the world. Not many countries around the world have quite the extensive use of electronic medical records that we have in the US. I think things like clinical mobility playing a role, the ELO acquisition plays a role in self-service in healthcare, so we feel good about the healthcare market. We have some new devices out, wearable in the idea of voice devices for healthcare that we're excited about that were released at the HIMS show earlier this year. Government continues to be a focus for us around things like inventory, large RFID win earlier this year around tracking inventory within government opportunities around inventory tracking, so we feel good about that. Public safety in Europe we see as an opportunity. We have some new devices we're releasing as public safety is moving in Europe to more 5G type networks, right? In specialized networks, they're moving off of specialized networks to more 5G type networks and we've got some new devices to meet the needs of European customers inside public safety. So government's smallest vertical overall, but an opportunity for us, especially as public safety evolves in Europe and as inventory becomes more important. Healthcare has been our fastest growing vertical. It just so happens that tough compares is poorer, but we feel good about that market.

This concludes our question and answer session. I would like to turn the conference back over to Bill Burns for any closing remarks.

I'd like to thank our employees and partners for their support as we delivered strong Q2 results. Certainly look forward to welcoming the ELO team as the acquisition closes. Have a great day everyone.

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.