2/29/2024

speaker
Operator

If you have a question, you will need to press the star, then one on your push button phone. I would now like to turn the conference over to Tom and Clark. Please go ahead, sir.

speaker
Tom

Good afternoon, everyone, and welcome to Arlo Technologies' fourth quarter and full year 2023 financial results conference call. Joining us from the company are Mr. Matthew McRae, CEO, and Mr. Kurt Binder, CFO. Hello. The format of the call will start with an introduction and overview provided by Matt, and followed by a review of the financial results by Kurt. Matt will then share an update on technology and innovation, and Kurt will deliver guidance for the first quarter and full year. Then we will wrap up with Matt providing an update on the long range targets, and the team will then answer any questions that you may have. If you have not received a copy of today's release, Please visit Arlo's investor relations website at investor.arlo.com. Before we begin the formal remarks, we advise you that today's conference call contains forward-looking statements. Forward-looking statements include statements regarding our potential future business, operating results, and financial condition, including descriptions of our revenue, gross margins, operating margins, earnings per share, expenses, cash outlook, free cash flow and free cash flow margin, guidance for the first quarter and full year of 2024, long range targets, the rate and timing of paid subscriber growth, the transition to a services first business model, the commercial launch and momentum of new products and services, strategic objectives and initiatives, market expansion and future growth, partnerships with various market leaders and strategic collaborators, continued new product and service differentiation and the impact of general macroeconomic conditions on our business operating results and financial condition actual results or trends could differ materially from those contemplated by these forward-looking statements for more information please refer to the risk factors discussed in arlo's periodic filings with the sec including the most recent annual report on Form 10-K and quarterly report on Form 10-Q. Any forward-looking statements that we make on this call are based on assumptions as of today, and Arlo undertakes no obligation to update these statements as a result of new information or future events. In addition, several non-GAAP financial measures will be discussed on this call. A reconciliation of the GAAP to non-GAAP measures can be found in today's press release on our Investor Relations website. At this time, I would now like to turn the call over to Matt. Matt?

speaker
Matthew McRae

Thank you, Tommen. And thank you, everyone, for joining us today on Arlo's fourth quarter and full year 2023 earnings call. Two years ago, Arlo unveiled our long range plan to provide visibility into our forward operational goals and to set clear goalposts for investors to measure our transformation and acceleration into a services business. The team's stellar performance of the last two years has put Arlo on a trajectory to surpass those targets. Our business has clearly hit an inflection point that warrants us updating our long range plan targets to more accurately convey where the business is headed and set newer and higher goalposts for us to focus on. As part of this long-range planning process refresh, we evaluated our execution from Arlo's IPO in 2018 to where we stand at the end of 2023. I would like to share some highlights of that review before we get started today. First, let's take a look at our paid accounts, the underlying growth driver of Arlo's transformation. At our IPO, we had just over 100,000 subscribers that were a result of a 5% service attach rate. I remember standing in front of the entire company at the time and saying our first goal was to hit 1 million subscribers. Given the fundamental change required in technology, operations, and culture, it seemed an almost insurmountable goal. Since then, we have increased our paid accounts 25 fold and more than doubled our subscriber base since we rolled out our long range plan in 2021. It is a similar story for annual recurring revenue, which has shot up 16 fold since our IPO and again has more than doubled since the rollout of our long range plan to reach $210 million. And finally, a quick look at non-GAAP operating margin, which has swung more than 12 percentage points since our IPO and is continuing to expand since hitting the 2 million paid account number. This was not an easy journey. Transforming a public company from the inside out without raising capital or taking on debt was an extraordinarily difficult task that required belief, discipline, and best-in-class execution. I would like to take a moment to thank the entire Arlo team for their hard work and dedication to our customers, suppliers, and all our stakeholders. Arlo is so focused on where we are headed that it is easy to forget how far we have come. We have achieved an incredible feat and I look forward to climbing the next mountain together. Who is Arlo now after this transformation? Arlo is a service business, providing consumers and small businesses peace of mind by connecting and protecting everything that matters to them. We have a core belief that everyone has a right to feel safe and in control of their lives. The entire company is built around fulfilling this need. Arlo users have an emotional and personal connection to their use cases, which transcends a typical transactional or one-time engagement. I learned early on that we play an extremely important role in our users' lives. And by providing this value to them every day of every week of every month, we can become a trusted companion that becomes a part of their daily life. and the need is large and growing. People feel less safe as they see and experience a rise in burglaries, theft, and assault. Property damage from fire and water leaks have grown to nearly $50 billion a year in the US alone, creating a huge burden on families and insurance companies. These are large problems with a massive impact in both life and financial terms that, if properly addressed, could increase the quality of life and drive significant savings to numerous industries. These trends are driving substantial growth in our market. Offerings that can detect, control, and mitigate these negative events are seeing rapid growth that will ultimately grow to a $50 billion market by 2027. Arlo is leading a wave of innovation that is bringing these capabilities to mass market consumers through simple, elegant, innovative, and powerful solutions available through numerous channels. This leadership has propelled Arlo's meteoric rise in annual recurring revenue and our recognition as a world-class SaaS business. The SaaS ecosystem is filled with well-known companies. In fact, we studied the business models of our best-in-class peers as we set about building a world-class services-focused company. Our execution after launch puts Arlo in rarefied air when looking at how fast a SaaS company reached the critical $100 million of ARR milestone. Only a handful of companies have achieved this feat in five years and Arlo is the most recent example. What is driving the success is our retail and direct paid accounts, which represents the majority of that service revenue and ARR. Our average revenue per user is now over $11 per month or $135 on an annual basis. And this business is operating at nearly 90% gross margins. If we look at these users on a lifetime basis, the customer lifetime value is roughly $700, while our acquisition costs for that customer is $100. This results in an LTV to CAC ratio of seven. How does that compare with other world-class SaaS companies? Again, you can see that Arlo's service business is operating at an extremely high level when compared to the top peers in the industry. Our LTV to CAC ratio of seven puts us above some of the largest and well-known SaaS companies in the world and well above the industry average of three. This also illustrates we have significant room to invest in customer acquisition to further drive growth in ARR and shareholder value. Underpinning that impressive LTV number is another world-class metric, our churn rate. Arlo experiences a churn rate of between 1.1% and 1.3%, which stands apart from the top consumer SaaS businesses in the world. This churn rate has held across the pandemic, price increases, and macroeconomic challenges, and is evidence for the depth of the value Arlo provides our users, how peace of mind is so sticky, and the importance of the role we play in our users' lives. Recently, Arlo was awarded the IoT Security Camera of the Year Award by the Tech Breakthrough Organization. This award honors companies based on innovation, creativity, hard work, and ultimately success on a global basis in the IoT and smart home markets. And Newsweek selected Arlo as a winner of its Excellence 1000 Index for 2024, which recognizes companies based on their commitment to best practices and growth while serving customers, stakeholders, and communities with a dedication to social responsibility and ethical standards. Arlo was ranked number 14 out of 1000 global companies and was placed in the top five for the IoT category, an honor we share with Intel, Nokia, Verizon, and Microsoft. Arlo is a world-class company punching well above our weight and focused on leading the market through innovation and discipline execution of our operating plan. And now I will turn it over to Kurt who will provide an overview of our Q4 and full year 2023 results.

speaker
Arlo

Thank you, Matt. And thank you everyone for joining us today. 2023 was an outstanding year for Arlo as we continued to advance our track record of operational excellence guided by our services first strategy. Our approach has yielded significant paid customer additions, best in class lifetime value per subscriber, and a record level of services gross margin. And this year we achieved a critical inflection point. For the first time ever in our history, our services business gross profit exceeded our non-GAAP operating expenses. We expect this trend will continue even with acceleration in paid accounts and promotional activities to drive new household formation. This positions Arlo well for continued growth and profitability, and we are just beginning to tap into the vast long-term opportunity. Before we address the long-term growth potential of the business, let's discuss the financial details around Q4 and the full year 2023 which will provide context for why we are so excited about the future. Total revenue for the fourth quarter came in above consensus at $135.1 million, up 14% year over year, driven primarily by the strong growth of our services business. The revenue derived from products was in line with the prior year period and driven by the successful launch of the Essential 2 product line. While the ASPs for our products declined as a result of our commitment to our pricing strategy, unit volume was higher, demonstrating strong demand for our products and services. Revenue for the full year of 2023 was $491.1 million, in line with the prior year and within our original annual guidance range. Our strategic shift to a services first operating model was evident in the growth of our total subscribers, which increased by 51% year over year to 2.8 million paid accounts at year end. This paid account growth was instrumental in driving our year end ARR up by about 53% year over year to $210 million. Our focus on subscriptions has provided a major uplift in our profitability, while also creating greater visibility and predictability and meeting our near term revenue targets, while dampening the volatility around consumer sentiment and other macro economic factors. Our service revenue for Q4 was another record at $55.9 million, an increase of $17.6 million or 46% year-over-year driven by strong paid accounts and a price increase which occurred earlier in the year. Our service revenue for the full year of 2023 was $201.2 million, an increase of $65 million, or 47% year over year, fueled by the addition of almost 1 million paid accounts during the year and a robust install base. While service revenue accounted for 41% of our total 2023 revenue, it represented about 87% of our total gross profit. highlighting the value inherent in the subscription-based model that Matt discussed earlier. This also enabled us to be profitable just based on the services gross profit. Again, providing a level of stability and predictability we did not have a year ago. Product revenue for Q4 was $79.2 million, which is in line with the revenue generated both in the previous quarter and in the prior year period. our product revenue for the full year of 2023 was approximately $290 million, down 18% year over year as a result of our shift in pricing strategy and constrained inventory levels in the EMEA region. Despite the decline in product revenue, The number of devices we shipped worldwide was up 5%, highlighting our strategy to drive household formation and to bring additional paid customers into the Arlo ecosystem. During 2023, our international business generated 39% of our revenue. And for 2024, we expect our international customer base to continue to be a meaningful portion of our revenue. Our EMEA revenue was down year over year, primarily driven by our largest customer, Verishore, and their desire to reduce inventory levels and related carrying costs. Based on current visibility and forecast, we expect that Verishore's inventory procurement activities will resume to more normal levels in early 2024. Our ability to develop such a strong and collaborative relationship with Verishore has proven to be a great foundational element in Arlo's success. From this point on, my discussion will focus on non-GAAP numbers. The reconciliation from GAAP to non-GAAP figures is detailed in our earnings release that was distributed earlier today. Our non-GAAP gross profit for the fourth quarter was $48.3 million. up $15 million or 46% year over year, driven by the improvement in service profitability. This resulted in non-GAAP gross margin of 36%, up almost 800 basis points from 28% in Q4 of 2022. Our non-GAAP gross profit for the full year of 2023 was $171.7 million, up 22% year over year. This resulted in a non-GAAP gross margin of 35%, up more than 600 basis points from 29% in 2022. The $31 million year-over-year increase in non-GAAP gross profit was primarily attributable to the growth in revenue and improvement in gross margin percentage in our service business, as well as bolstered by the price increase that we implemented earlier in the year. This was also driven by continued monetization of new customers that we bring into our service plans. coupled with an ongoing focus on cost optimizations. Non-GAAP service gross margin for the full year was 74%, significantly up from 67% in 2022. Non-GAAP product gross margin for the full year was 8%, down from 14% product gross margin reported last year, which is consistent with our strategy to leverage product margin to lower the cost of entry into the Arlo ecosystem and generate additional service revenue. Total non-GAAP operating expenses for the fourth quarter were $38.5 million, up about $3 million sequentially and $1.4 million year over year, which is in line with our expectations. Total non-GAAP operating expenses for the full year of 2023 were $146.7 million in line with the $146.9 million reported in the same period last year. Our ability to report full year operating expenses at the same level as the prior year truly demonstrates the leverage in our business model. We showed extraordinary leverage in our service business as service revenue rose by $65 million while the cost to deliver that revenue only grew by $7 million. This represents an 89% gross margin on the incremental service revenue added in 2023. In Q4, we posted non-GAAP operating income of $9.9 million and non-GAAP net income of $11 million. The non-GAAP net income was up almost $15 million when compared to the prior year period. Our non-GAAP net income translates into net income per dilutive share of 11 cents, well above the Q4 consensus of 8 cents per share. For the full year of 2023, we reported non-GAAP net income of $27.8 million, up more than $33 million when compared to the full year of 2022. Our non-GAAP net income translates into a net income per dilutive share of $0.28. Again, a significant improvement year over year from the net loss per dilutive share of $0.07. The improvement in non-GAAP net income was driven by a combination of services revenue growth and gross margin expansion, coupled with a disciplined approach to cost management. you can expect us to continue to be focused on managing the operating expenses to invest in growth opportunities ahead of us while delivering maximum profit to the bottom line. Perhaps the most impressive benefit of aligning every part of our organization to this services-first approach is the improvement in free cash flow. During 2022, Arlo's free cash flow was a negative $48 million, while in 2023 Arlo generated positive free cash flow of $35 million. That's an improvement of $83 million in cash flow in a single year, and when coupled with the increased level of profitability, it is transformational for Arlo. Regarding our balance sheet and liquidity position, we ended the quarter with $136.5 million in available cash, cash equivalents, and short-term investments. This balance was up over $10 million sequentially and almost $23 million year over year, underscoring the improving profitability Arlo is generating. We expect our cash generation to continue due to the operating leverage from the subscription model. Given our growing cash balance, we are extremely focused on our ability to allocate capital in ways that generates the best return. Whether it be investing in the business to super organic growth, acquiring assets that will complement or accelerate our future growth and profitability, or returning capital to shareholders. Our DSO levels for the quarter decreased to 44 days in Q4 of 2023, as compared to the prior quarter and the same quarter last year, driven by the volume of essential tube cameras shipped in the early part of the fourth quarter, as well as our enhanced collection efforts on our base of large retail customers. We will continue to monitor our DSOs closely, but we are pleased with the overall status and collectability of our outstanding receivables. Regarding inventory, we increased our inventory levels in the third quarter to $53.5 million to meet the expected consumer demand in the fourth quarter, as well as in support of the largest product launch in company history with the Essential 2 camera lineup. During Q4, we had already substantially reduced our inventory balance to $38.4 million, with inventory turns improving to 7.6 times down from 5.5 times in Q3. That inventory improvement was driven by a well-executed expansion of our Essential 2 product lineup into the mass market retailers like Walmart and Amazon to support their larger fourth quarter annual promotional events. And now, I'll hand the call back over to Matt.

speaker
Matthew McRae

Before we move on to our outlook and the updated long-range plan, I would like to provide a glimpse into innovation at Arlo and our planned technology pipeline that will serve as a key component of our future growth strategy. Innovation is at the core of what we do. Arlo invented the wire-free security market with our original camera that launched nearly a decade ago. That innovation expanded to industrial design, low power intellectual property, RF designs, and numerous industry first product launches as we drove the category forward. Arlo also revolutionized the market by being the first company to provide AI based subscription services back in 2018, well ahead of the broader AI cycle we see today. Arlo services are built on our best-in-class platform, which is one of the largest, highest performance security and AI platforms in the world. It is performing billions of AI predictions on millions of hours of video per day across thousands of parallel compute clusters in real time. We are adding new recognition engines, a predictive capability, more context awareness and personalization capabilities to support the new Arlo Secure user experience. Our platform is a core differentiating asset that we continue to invest in, providing clear performance superiority in the market. Our culture of innovation has resulted in the most awarded product and service ecosystem in the world. These are some of the most recent awards that touch on our technology and user experience leadership. You will notice that our trophy case has moved beyond just the technical press and into the popular media properties and content sites. The smart security segment is moving beyond the early adopter market and entering the mass market phase. As such, we have turned our engine of innovation towards simplifying the user experience and making truly powerful DIY security accessible to everyone. Reviews on our new Arlo Secure app show the results of this effort. Android Guys said, quote, for first-time users and those just dabbling in home security, things don't get much easier. TechHive said, quote, I always enjoy the ease and flexibility Arlo Secure brings to operating the camera. PC Magazine wrote, quote, motion alerts arrived instantly and were correctly identified. HowToGeek said, quote, the installation process for the camera is quick and easy, and the companion Arlo app is user-friendly and offers a seamless experience. End quote. The companion Arlo security app is the most impressive security-based app I have ever used. Our focus on simplicity as we broaden our TAM to include the mass market will continue as we drive an exciting path of innovation around the user experience. And on that note, I would like to provide a sneak peek of our next generation security offering, Arlo Secure 5, which will begin rolling out in the second half of this year. This represents the most comprehensive and feature-rich update in our company history and truly raises the bar for a smart security experience and service. Our new user experience has been extended to include a user customizable dashboard with master arming, support for multiple locations, configurable widgets, and smart home device control. We have also introduced a powerful event feed that provides a chronological timeline with intuitive search and filter features. The app also includes a powerful automation and shortcut engine, which permits the user to create simple or complex behaviors across the entire ecosystem. And Arlo Secure has the most sophisticated and robust emergency response experience, providing direct dispatch and real-time two-way status of any emergency enabled by the best cameras available. With Arlo Secure 5, we are expanding our detection engine to include fire, barking, screaming, glass breaking, and other audio or visual events. And we are introducing a powerful and extendable recognition engine that will initially launch with facial recognition and vehicle recognition. Arlo Secure 5 will also add predictive and proactive capabilities by analyzing events and past data to suggest or improve the user experience. And over time, the service will be more situationally aware by analyzing a full scene to drive deeper insights and metadata. And I'm excited to announce that Arlo Secure 5 can produce personalized AI experiences. This frees Arlo from having to develop numerous generic models for each potential use case and provides a nearly unlimited capability. A user simply types in a phrase or question and takes snapshots of the different states. The text and images are combined into a personalized multimodal AI micro model that can get smarter over time with further user input. And that tailored experience is completely private to that user. None of the data, prompts, resulting model, or events are shared with any other user. This is a truly groundbreaking innovation, and we look forward to what experiences our users will build. And finally, Arlo will be testing a more feature-rich free tier that includes embedded advertising. This will allow non-subscribers to access a more powerful experience without the need for a full paid subscription. Arlo Secure has extremely high engagement and could produce up to 750 million impressions per month that could be leveraged with relevant advertisements, partnerships, or other information. The potential for service revenue growth is exciting as we would be able to monetize our entire user base for the first time. Arlo Secure 5 will be the most important and powerful smart security experience in the world and extends our lead in the industry by a considerable margin. It provides groundbreaking new capabilities with compelling differentiation for the user and the foundation for significant growth. And now I'll turn it over to Kurt again for a look at 2024 and our guidance.

speaker
Arlo

Our strong operational performance in 2023 and groundbreaking innovations that Matt just discussed positions us for success in 2024 and beyond. Arlo's addressable market is expanding as the value proposition that we provide can serve a broader range of customers. We were ranked as one of the top two providers of hardware for safety and security in 2023. and we are confident that we can continue to win and take market share in the future. Arlo is a pure play security company that provides a dedicated focus on protection, which our peers cannot match. Unlike others who participate in the safety and security market for unrelated purposes like access to user data or selling non-security products and services, Our singular focus remains that every person is entitled to feel safe and secure every day. Our products are centered around video capture and intelligent processing. And given the collection of awards we have won for innovation, we are clearly leading the industry in this arena. We give users peace of mind with our safety and security pledge. A promise that their data will only be used to enhance their personal safety, and that their data is exactly that, theirs. Our platform, one of the most powerful video ingress platforms in the world, with more than five years of AI track experience, is the backbone of Arlo's ability to truly differentiate its service. And finally, Arlo has tailored offerings to support the entire market, delivering both DIY and DIFM solutions at every price point to meet each customer where they are in their security journey. Safety and security is all we do. Our focus remains on accelerating our penetration of households globally. Paid account growth will deliver expanded service revenue and profitability, and this will remain the primary catalyst of intrinsic value in the long term for Arlo. We will continually look for opportunities to expand our feature set and functionality in all aspects of our service offering. Customers will migrate to service offerings that enhance their feelings of safety and connectivity. We endeavor to create compelling service offerings that deliver those benefits. And in turn, we will continue to have pricing power that can create ARPU expansion over time. And finally, we will leverage our position as the central hub of the smart, safe home with platform offerings and data solutions that can enhance the quality of life for our customers. We view adjacent market opportunities like insure tech and telehealth as impactful segments that will require advanced video capabilities, scalable platforms, and an elevated level of privacy, all of which Arlo is extremely well positioned to provide. Our differentiation and additional growth drivers give us the confidence that we can deliver on both our short-term and long-term expectations that we will share with you today. Considering that Arlo has surpassed the 3 million subscriber milestone in the last few days, almost exactly one year after we hit the 2 million subscriber target, demonstrates how well positioned the company is to leverage the significant opportunity available in the smart security space. Our strategy remains consistent with last year. We will leverage our product pricing to lower the consumer's barrier of entry into the Arlo ecosystem and further fuel subscriber and service revenue growth. Bolstered by the launch of our Essential 2 product line, we are well positioned to compete across all price bands in the market. And with the consumer environment continuing to be price sensitive, We will price strategically so we can grow unit sales and overall market share as a means to grow our subscriber count. With that said, we expect the first quarter revenue for 2024 to be in the range of $117 to $127 million. We expect our first quarter gap net loss per share to be between 8 cents and 2 cents, and our non-GAAP net income per doodle roof share to be between $0.05 and $0.11 per share. For the full year of 2024, we expect revenue to be in the range of $510 to $545 million, factoring in our cautious outlook around consumer sentiment. We will use our innovative service offerings and pricing levers to continue to drive ARR growth and remain focused on exercise and cost discipline to expand our profitability. We expect that our service revenue will grow at roughly 20% year over year, and that non-GAAP service gross margin will be in the range of 75% throughout the year. And finally, we expect our non-GAAP net income per dilutive share to be between $0.35 and $0.45 per share.

speaker
Matthew McRae

At this point, I would like to revisit the slide that started this call today. The company that is in front of you today is fundamentally a different entity. Arlo is a subscription-driven consumer services business with world-class SaaS-level metrics driven by innovation and entering a mass market that provides significant upside for growth. Our performance since IPO reflects this, and our performance since recently rolling out our long-range plan shows the business has hit an inflection point and is ready for further service revenue and profitability expansion. As a result of this outperformance, coupled with the highlighted growth drivers, we are confident that we can sustain this operating momentum over the long term. The long-range plan metrics we published in March 2022 seemed bold at the time, but our current trajectory and recent success have turned them into a foregone conclusion. It is not in Arlo's culture to coast to the finish line, so we are choosing to reset our long-range plan to metrics that reflect the scale of the opportunity in front of us. That high degree of confidence allows us to share our long-term outlook for the business through 2030 with a focus on the same key operating metrics previously shared. By year end 2030 or earlier, we expect that we can deliver 10 million paid subscribers, $700 million in annual recurring revenue, and 25% operating margins. These new goals represent a three to five fold increase from our current results and will be achieved through both organic internal investments and potential inorganic growth opportunities we will speak more about in the coming quarters as we finalize our capital allocation plan. Arlo intends to take advantage of the market dynamics and our leadership position to drive growth well above our current trend line, which reflects the confidence and excitement we have in our future. And now I'll open it up for questions.

speaker
Operator

Thank you. If you would like to ask a question, please press star followed by the number one on your telephone keypad. If you would like to withdraw your question, again, press star one. We also ask that you limit yourself to one question in one follow-up. Your first question comes from the line of Scott Cyril from Roth MKM. Please go ahead.

speaker
Scott Cyril

Hey, good afternoon. Thanks for taking my questions. Nice job on the quarter. And, Kirk, congratulations on adding a new hat. Thanks, Scott. Hey, so maybe just to dive in, a lot in the presentation, thank you so much for the detail. I was wondering if you could talk about adjacencies, and specifically you're talking about other, monetizing other high levels of engagement. Matt, I'm just wondering how you're thinking about that, the impact of ARPUs, how far along this is in terms of its development, and do you need some other technologies to bring into the fold now to really execute on that strategy?

speaker
Matthew McRae

Yeah, thanks, Scott. That's a great question. You've touched on a couple areas there. So when we look at market adjacencies, what we're doing is we're looking at areas where Our platform, platform technologies, and some of the AI capabilities we have, we think could leverage into an adjacent market with minimal change in many cases. So when you look at things like agent place or insured tech, which is an area we're having a lot of discussions now, you can see where a platform like ours could have almost immediate benefits to that market. And the investment is mostly around fine-tuning some of the edge technologies or things before we do that. I would say in some cases, I think there's internal development to maybe address some of those adjacent markets. And in other cases, it could be if we found a piece of technology or a company that was focused on that market and we felt it made sense to bring that into an acquisition, that's something we can look at. What I would say is the confidence from the board level and the management team in how we've operated Arlo have given us the foundation to do that. So I think that window is opening for the company, which is really exciting. As far as the impact on ARPU, which is another facet of your question, you can see our ARPU is strong. Gross margins are actually going up on our retail and paid direct accounts. And we think some of these adjacent markets actually have an opportunity to expand that further, not just additional service revenue or additional paid accounts, but potentially the opportunity to actually expand ARPU even higher. So that's some of the thought, and you picked up on it exactly, of what's going into actually increasing our long-term metrics significantly because we think the metrics we have in front of us are no longer bold enough.

speaker
Scott Cyril

Hey, Matt, maybe just to quickly piggyback on that, Arlo 5, is that expected then to drive another price increase in ARPU as we start to look out to late this year and into next year? And then just in terms of to dive into the boring financials, if I'm looking out to the first quarter and the guidance there, a couple of things. It seems like distribution levels at the U.S. are a little bit high. Are you seeing some of that work down going on there? And in terms of product gross margins, they were, I think, better in the fourth quarter than you guys had been expecting. Is that something that carries through into the first half of the year here? Thanks, and I'll get back in the queue.

speaker
Matthew McRae

You want to talk on Q1?

speaker
Kurt

On the Q1 guidance and the financials right now. So, Scott, I think you asked the question about where we stood with inventory levels and what's going on in the channel and how that might be impacting our overall first quarter as well as the product margin targets that we're looking at. So, first and foremost, let me touch on inventory levels. We actually felt really good around our performance in Q4 in working with our channel partners to ensure that we had the appropriate amount of inventory that was made available. Now, as we look at Q1 relative to last year, actually we're in great shape from an inventory level. We feel really good around the promotional activities that we've already signed up for, and we think that ultimately we'll start off the year fairly strong and roll into a really successful 2024. Our feeling in terms of margin on the product side is that we want to maintain maximum flexibility. You are correct. We had indicated throughout 2023 that we would target somewhere in the mid single digits for product gross margin. We came in a bit higher than that in the 8% range. That was just because we felt like throughout the year we were in great shape and we were generating the sell-through that we wanted, and there was no need to price it down any further. As we look at really out beyond Q1, we want to maintain flexibility to bring it down into that mid-single-digit target. So I'm talking somewhere between 5% and 7%. Because our overall goal, as you all know, is to drive household formation. And that's been the target for 2023. I think we've been very successful. That shows up in our subscriber ads. It's showing up in our services revenue and our services revenue margin. And we want to continue that momentum into 2024. So hopefully that answers your question, Scott.

speaker
Matthew McRae

Yeah, and Scott, I'll loop back to the first part of your question around Secure 5. As you can see, it's a large innovation project. cycle that we're undergoing. And this is something we've talked about a little bit over the last few quarters, giving some previews into it. But we really wanted to share the level of innovation and advancement, especially on the AI front, that we'll be rolling out. We see it as a little bit cyclical. So we did some significant price increases last year. We made a small adjustment to pricing at the beginning of this year. And now we're looking at adding significant functionality to all of the tiers of the plans to set us up for the next price increase, which right now would most likely be next year. But that's something we look at every quarter. Our focus for the next, let's say, 12 to 18 months is to drive this innovation in the market, separate Arlo even farther from our competitors, and then we'll take a look at pricing at that time.

speaker
Scott Cyril

Great.

speaker
Matthew McRae

Thanks so much.

speaker
Operator

Your next question comes from the line of Jacob Steven from Lake Street. Please go ahead.

speaker
Jacob Steven

Hey, thanks for taking my questions guys. Congrats on a solid year and Kurt, congrats on the expanded opportunity there. So I just wanted to touch. Yeah, absolutely. I just want to touch on the Arlo secure announcement. It sounds like you're adding some pretty robust features there, but when you think about the insurance market, how do you think this increases kind of your exposure there? Is there anything that, you know, we can look out for in that industry?

speaker
Matthew McRae

Yeah, so Secure 5 is really doing two things. One, it's bringing some really compelling and I think very advanced functionality to our end users in the field. But it's also adding a lot of capabilities to the back-end platform around data, data analytics, and the ability to be what we call more contextually aware or situationally aware of what's happening inside that house. That is of very high interest for some of our partners when they're trying to understand what the risk profile would be in a house, for instance, for an insurance perspective, or what the real risk profile is for somebody who's aging in place at home. So some of the technology that we're bringing into Secure 5 at the end user level is for those end user features that we discussed on the call today. But there is a significant upgrade happening to the underlying platform to prepare ourselves be able to address markets that are outside of just the traditional home security space.

speaker
Jacob Steven

Got it. And then, you know, just on the Verisher agreement here, you're 96 complete at Q4 end. I just want to, you know, double check. Is there anything that happens after that minimum purchase requirements fulfilled? Any sort of ASP to the product purchases that changes or changes anything to look out for there?

speaker
Matthew McRae

No, nothing changes there. The agreement with them is five years, and the purchase amount, the $500 million, is a minimum guarantee, like you said. So we have forecasting that already goes beyond the $500 million. So it really is just a minimum guarantee, and the business will continue after they reach that threshold.

speaker
Kurt

Yeah, Jacob, just to highlight, we did reference Sorry, in the finances, we're at $470 million of the $500, and we already have in backlog another $50 million. So there's an anticipation that we will exceed the $500 probably in the next three to four months here.

speaker
Jacob Steven

Okay. And then last one for me here. The large kind of quarter-over-quarter paid sub increase, you added $327,000. Can you just kind of touch on the drivers? Was that a greater share of, you know, Verisure paid subs coming through? Or, you know, was that a greater share of kind of the consumer U.S. market?

speaker
Matthew McRae

Yeah, that's a great question and something we didn't touch on in our original script, which is a good point. We are still, if you remember, doing that catch-up for the Verisure South region where we've had subscribers already on the system but weren't being properly counted. And so what you're seeing there is a larger than normal catch up. We think that we'll see this for another quarter or two, probably at least two quarters actually in the first half of this year where they're still doing some catch up as we kind of get that backlog done. If you remove most of that, we're right in that range of 170 to 190,000 net paid ads per quarter if you back out those Verisher ads. And that's very similar to what we saw in the previous couple quarters when we reported. Okay.

speaker
Operator

Your next question comes from the line of Adam Tindall from Raymond James. Please go ahead.

speaker
Adam Tindall

Okay, thanks, and congrats on a strong close. I just want to continue on the subscription ads there. I think, Kurt, you mentioned expectations for 2024 is for services revenue growth of around 20%, if I heard that correctly. And if so, I think that implies a net new or incremental services revenue dollar growth of around 40 million. If I look at last year or 2023, which you just finished, it was closer to 60 million. So if you're on kind of the same run rate for subscriber ads, why would the dollars of services revenue be different year over year? Is there maybe some level of conservatism? If you could help us square that circle, thanks.

speaker
Kurt

Yeah, Adam, thanks for the question. And just to Kind of clarify, you're correct, 20% roughly year-over-year growth, $240 million is our target. When you compare to last year, you have to factor in that we did do a price increase in the early part of 2023. If you recall, we actually implemented that price increase across all of our retail subscriber plans, and it was somewhere around a 20% to 30% increase. So when you factor that in, you can understand the variance that we're talking about here from the $60 million increase from 2023 to the $40 million for 2024. That's the variance you're referencing, Adam.

speaker
Adam Tindall

Got it. Okay, that's helpful. And then, Matt, maybe one for you. You know, Kurt had talked about how free cash flow has become transformational. Cash generation is going to continue. And Want to double click on the capital allocation vision from here, how you and the board are thinking about that. Obviously sounds like you think there's further room for subscription dollar growth and maybe expansion beyond your core adjacency. So on that topic, on that piece of the topic, if you could maybe just talk about how you're thinking about the ceiling to an Arlo customer from a subscription standpoint. I mean, if I think about the LPVs that you're citing, starting to get up there with other, you know, big subscriptions like audio or cable or something like that. You know, where do you think you fit and what would be a natural adjacency? And then secondly, you know, the balance of that strategy versus perhaps pursuing a more shareholder return focus or cash shareholder return instead of pursuing those adjacencies, how you balance that. Thanks.

speaker
Matthew McRae

Yeah, again, great question. You know, we've been talking about the capital allocation plan for the last couple of quarters. It is under active discussion with the board. We've started meeting as a strategic committee again so that we actually have a formal process and we're making great progress. I would tell you, we kind of break down the capital allocation options into three buckets. A little bit we alluded to on the call. One is obviously organic growth or organic investment. And that's something you're seeing in the robust R&D pipeline and some of the things we shared around what's coming with Arlo 5. You'll see the fruition of some of that come in the second half and continue into 2025. So that's one example of an organic bucket of potential innovation and investment from a capital allocation perspective. We also look at inorganic. I briefly commented on a potential acquisition. If we find something opportunistic or something that can either you know, provide additional subscribers or ARPU and kind of consolidate the market a little bit or, you know, into an adjacency like you're speaking about and we talked about on the call. And then the third bucket is return to shareholders, whether that's a dividend or a share buyback. So all three are on the table. We're actually analyzing, you know, what we think is the best long-term value creation across all three. And it's something we intend to come back and talk more openly about probably in the next quarter or two. specifically when you talk about ARPU and ARPU expansion, whether that's organic or inorganic, moving into a new segment either way, we think there's actually still a lot of room. Our pricing, our average ARPU is $11.30, as we spoke about today. And even in the security space, if you look at the traditional security market, A lot of the pricing to consumers is in the $40, $50, sometimes as high as $70 per month. And we feel we provide a superior user experience, a superior service with a lot more features and capabilities. But I think we're nowhere near what I would call a ceiling, even in our core market, before we start looking at potential adjacencies where we can leverage the platform technologies that we have, things like aging in place or in the insurance market. As part of why we're excited, as part of why I think you'll see us go through this capital allocation plan very carefully and make sure we're maximizing the ROI for investors as we're looking forward.

speaker
Adam Tindall

Very helpful. Thank you.

speaker
Operator

Your next question comes from the line of Anthony Stoss from Craig Hallam. Please go ahead.

speaker
Anthony Stoss

Hi, guys. Great presentation and congrats on the new cash flow levels. Kurt, I just wanted to confirm something that by the end of this year, maybe early 2025, your service revenue should be probably approaching or over 50% of REVs. And then, Matt, I'd love to hear your view on kind of expansion outside of the U.S. and very sure any thoughts or plans on expansion internationally.

speaker
Kurt

Yeah, thanks, Tony. Appreciate the question. And just to point out, for this past year, we came in at, on average, 41% of our total combined revenue was from services. When you look at 2024 and our plan that is in front of us, our target is to come in somewhere between 47 to 50% of our overall revenue being service revenue. So I think it's really in line with what you were expecting. And then, of course, as we get out beyond 2024 into 2025 and 2026, our goal is that we would exceed the 50% target. We know that Above 50% is really that period when companies that are in our space labeled as SaaS or software providers get what we call a re-rating in the stock. And so we're very laser focused on that topic. And we also believe that the long range targets that we've laid out help us get there in a reasonable time period. So hopefully that answers your question.

speaker
Matthew McRae

Yeah, and then on the international front, it's a great topic. You know, I tell you, today, obviously, the United States or North America broader, plus the EU and the UK, are the largest markets. And we feel like we've got a really good footprint here in the United States that's growing. And you can see the performance that we're generating here. And through our partnership with Verisher, which is, you know, it's been an outstanding partnership and a win-win relationship with them addressing that market. What I'll tell you is as part of our long-range plan, we are looking at other markets, and it's very clear to me that safety and security is a hot topic and top of mind with consumers and small businesses in many other regions in the market and across the world. I will also say that in many of those markets where when we first looked at them maybe four or five years ago when we spun from NIC here, it just didn't make sense because some of the underlying metrics for those regions weren't there. And I'm talking about things like household GDP, broadband penetration, you know, some of the underlying requirements that allows our solution to lay on top and actually be successful. I do believe in the next two or three years, a lot of that is starting to change and will open up our ability to potentially look at markets that are outside, you know, North America and Europe. And that'll be something that we'll do probably in the second part of our long-range plan.

speaker
Anthony Stoss

And if I could sneak in one more, I'm curious on on share gains and your competing companies, the number of SKUs at retail, if you're seeing that shrink, or your view on just where the market's shaking out.

speaker
Matthew McRae

Yeah, we're seeing what I would call consolidation. We mentioned on the call today that we are gaining share here in the United States, which is great, and that obviously feeds into household formation, which feeds into paid accounts and service revenue and gross margins. That is part of our pricing strategy going forward is to make sure that we're actually capturing share and growing faster than market. When I look at the competitive landscape, we're starting to see competitors drop off. And whether that's being removed from a shelf because it's just not being productive for that retailer or kind of moving away from the category or some of the largest partners or competitors that you see in the market today, very large brands, very, very large companies, de-emphasizing, laying off people in their device category, and not focusing on it like Arlo, where to us, this is all we do. This is our pure play. So I think there is some consolidation happening. There's some defocus happening. And I think it's an opportunity for us to continue to capture, share, and grow over our long-range plan period.

speaker
Anthony Stoss

Perfect. Best of luck, guys. Thank you. Thank you. Thank you.

speaker
Operator

Your next question comes from the line of Hamid Khorasan from BWS Financial. Please go ahead.

speaker
Hamid Khorasan

Hi. So first off, could you just talk about why there's this catch-up with VeriShore still going on and why you still need another two quarters for this to finalize?

speaker
Matthew McRae

Yeah. To get these cameras to increment and actually count as paid households, they are doing a firmware update to a very large region to what they call their central unit. And that firmware update, they push in batches, and it will only work if the system at that user's home is unarmed. They don't want to reset the device if it's armed. And so they are rolling it out in batches, and they're rolling it out at different times of day. And also being careful, I think, from a risk mitigation perspective, if something goes wrong, they don't want to do too many at one point. So our estimation is we've got maybe another couple quarters of catch-up on that, and we will be transparent on every call, giving you an indication of what is really catch-up and what is net paid ads in every quarter.

speaker
Hamid Khorasan

Okay, and then as far as the services go, you increased prices at the end of January. Why doesn't that translate into a larger revenue growth this year? Your annual numbers went up. Your low-tier subscription number went up by 60% as far as the price increases are concerned.

speaker
Matthew McRae

Yes. So last year, we made a price increase across all of our accounts at roughly 30%. This year, we made a small adjustment to only our single-camera plan, and that has to do with the costs associated with the single camera. As we roll out some of the new features later this year, there's a higher compute And so if someone has a single camera, what we found is a lot of the usage actually lands on that first camera. So you can imagine a user, even if they have three or four cameras, usually that first camera goes at the front door and has a majority of the events, compute, storage, and other costs with it. So we're adjusting to reflect that correctly and prepare for the feature sets that are going out. But the adjustment we made this year was only on single-camera plans, which is not the most popular plan that we have.

speaker
Hamid Khorasan

And that was going to be my follow-up, is that I know you've been talking about $11 average, but given that you had this huge promotion at Walmart this past quarter, what's the implications there on the mix?

speaker
Matthew McRae

Yeah, we don't know yet because we're still watching those cameras come online. And, you know, for our attach rate metrics, it takes us six months of data because that's the definition of our attach rate. We're seeing good conversion rate that's actually in some cases ahead of Essential One, which is great. And it really depends on how many cameras they bought. And what's interesting is sometimes when the price is really low and you do a big promotion, people don't buy one, they grab two or three. So when you look at our plans, we've always kind of guided, even though we don't break out the plans specifically, We like people to kind of think of a bell curve where the middle plans, you know, our 1299 plan as an example, it's kind of the most popular plan. And the plans on the edges are $25, you know, safe and secure plan and a single cam on the other side are lower in their number.

speaker
Hamid Khorasan

Great. Thank you.

speaker
Matthew McRae

You're welcome.

speaker
Operator

We have no further questions in our queue at this time. I will now turn the call back over to Matt McRae for closing remarks.

speaker
Matthew McRae

Thank you, everybody, for joining us on our Q4 and 2023 earnings call. Hopefully, you got a lot of information on where we're headed and our new long-range targets, and we look forward to speaking again soon.

speaker
Operator

This concludes today's conference call. Thank you for your participation, and you may now disconnect.

Disclaimer

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