Ashland Inc.

is the science of how materials flow under a variety of different conditions. And we consider ourselves to be leaders in the field of rheology modifiers for coatings.

A new innovation that we're bringing to the market called Solid AquaFlow. It's basically where we're taking one of our most successful synthetic associative thickener launches and we're actually providing it to customers in a solid form. The key drivers for this product really centers around sustainability. Normally these products are shipped at a 20% solid, so 80% of the product is water. So there's a lot of carbon emissions that are reduced as a result of being able to ship a more active dry product. Because they don't contain any water, they don't need to have any biocide added to them. So this is another way that we can help our customers achieve not just a sustainability benefit, but also other benefits like removing the need for biocide. And these rheology modifiers actually enable that to be possible.

We bring a couple of things to the table that competitors don't and some of the tools that we use for example in the design of these materials are state-of-the-art techniques.