1/30/2025

speaker
Janine
Conference Operator

recorded and will be available for replay after 4 p.m. Eastern Time today and until midnight Eastern Time, February 5, 2025. To access the replay, please dial 1-800-770-2030 or 1-609-800 for international callers. The conference ID number is 585- And I'd like to turn the call over to John Ebel, Avery Dennison's Vice President of Finance and Investor Relations. Please go ahead, sir.

speaker
John Ebel
Vice President of Finance and Investor Relations

Thank you, Janine. Please note that throughout today's discussion, we'll be making references to non-GAAP financial measures. The non-GAAP measures that we use are defined, qualified, and reconciled from GAAP on Schedules A4 to A8 of the financial statements accompanying today's earnings release. We remind you that we'll make certain predictive statements that reflect our current views and estimates about our future performance and financial results. These forward-looking statements are made subject to the Safe Harbor Statement included in today's earnings release. On the call today are Deon Stander, President and Chief Executive Officer, and Danny Alush, Senior Vice President Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer. I'll now turn the call over to Dion.

speaker
Deon Stander
President and Chief Executive Officer

Thanks, John, and hello, everyone. I'm pleased to report another year of excellent progress towards our long-term strategic and financial goals. For the year, sales grew 5%, adjusted EBITDA margin expanded by 130 basis points, and adjusted EPS grew 19%, at the high end of our original guidance. Both our materials and solutions groups delivered strong top- and bottom-line results, with our base businesses recovering from downstream inventory destocking in 2023 as expected, strong productivity-driven margin expansion, and our high-value categories delivered strong growth, once again demonstrating the strength of the overall franchise. Over the long term, our overriding objective remains the same, to deliver GDP plus growth and top quartile returns on capital, a recipe for superior value creation. In this context, we continue to make strong progress against our 2025 financial targets, despite multiple macro disruptions in recent years. Recall, this represents our fourth set of long-term goals, after meeting or beating our previous three sets. As you can see on slide six, we have a proven track record delivering GDP plus growth, margin expansion, and top quartile returns across cycles, including delivering 9% earnings growth excluding currency so far in this current cycle. Strategically, we continue to drive outsized growth in high value categories. enabling us to shift the portfolio to become more differentiated with higher growth and higher margin. These categories now represent almost half of our portfolio and accounted for roughly three points of organic sales growth annually over the past four years. Our high-value platforms, excluding intelligent labels, accounted for roughly two points, and intelligent labels accounted for roughly one point. More broadly, Our consistent performance reflects the strength and the durability of our portfolio, the resilience of our industry-leading market positions, our agile and talented global team, and the consistent execution of our key strategies. This has and continues to provide us multiple levers to deliver strong results and compound earnings in various scenarios across cycles. Our playbook is working well as we execute on our five strategic pillars across both our primary businesses, driving outsized growth in high value categories, growing profitably in our base businesses, leading at the intersection of the physical and digital, effectively allocating capital and relentlessly focusing on productivity and leading in an environmentally and socially responsible manner. In materials group, our highest returns business We delivered strong top-line growth in 2024, driven by significant volume growth as our markets recovered from inventory destocking in 2023 with strong margin expansion. This reflects continued above-average growth from our high-value categories and presence in emerging markets, two key catalysts for growth over the long term and ongoing contribution from productivity improvement initiatives. Our leadership position in our base business remains strong. We continue to differentiate ourselves through quality and service, strong material science and process technology capabilities, and sustainable innovation over the long term. This foundation, along with the breadth of our overall portfolio, provides the platform for us to drive growth as we balance price, volume, mix, and share while reducing complexity and tailoring our go-to-market strategies. Our strategy to expand our position in high-value categories, which makes up more than a third of materials group sales, including specialty and durable labels, graphics and reflective solutions, and industrial tapes, is working. We delivered mid-single digital organic growth for these products in 2024. We continue to help our customers address complex challenges. Our efforts in 2024 resulted in new innovations and portfolio extensions that reduce supply chain waste, extend product performance and lifespan, and foster packaging circularity. A couple of highlights include introducing the first Recycle Class certified label solution for high-density polyethylene consumer packaging to help brands address growing packaging recyclability and waste regulations, and extending our portfolio of linerless solutions to address a long-standing productivity challenge with our converting partners. On the productivity front, Materials Group continues to consistently deliver. Our focus on material re-engineering, lean operating principles, and fixed cost innovation remain key to our success, not just as a means to expand margins, but also to enhance our competitiveness, particularly in our base business, and provide a source of funding for reinvestment. In solutions group, we delivered strong top line growth and margin expansion, driven by strength in the base business as apparel industry volumes normalized following destocking in 2023 and growth in high value solutions. Overall, apparel growth was strong across all product, customer, and format categories, including performance, fast fashion, and value. Within high value solutions, which delivers higher than average segment margins Embellex grew roughly 25% for the year, including the impact of acquisitions. As a reminder, this growth platform is driven by increased consumer personalization and fan engagement in team sports and growth in performance athletic category. We continue to invest organically and inorganically in this now roughly $325 million platform that has grown roughly 15% annually on an organic basis over the last six years. Vescom, our market-leading suite of productivity and media solutions for the retail shelf-edge, delivered softer than initially anticipated sales in 2024, primarily on lower volume in the drugstore channel driven by store closures. I'm pleased to announce that we recently signed a new partnership with CVS Health to launch Vescom's shelf-edge solution chain-wide with rollout in the first half of 2025. We expect Vescom will deliver strong growth in 2025, continuing to deliver above-average growth over the long term. Turning to enterprise-wide intelligent labels, as you can see on slide 11, we grew 9% on an organic basis in 2024, below our initial expectations, reaching roughly $900 million in revenue, including currency translation. strong growth in apparel categories up roughly 20%, and general retail categories up more than 40%, was partially offset by decline in logistics, as we lacked the largest RFID program single-wave rollout in the industry's history in 2023. Sales and logistics were lower in 2024 on the year-on-year comparison to the initial program build, typical share normalization, and the impact from packages that did not receive RFID-enabled tags earlier in the year. We continue to be the significant majority share provider for this customer on the strength of our partnership and value creation. Importantly, as we did when we first drove adoption and apparel, we've also captured multiple learnings on the adoption dynamics in this new category that will positively support active pilot expansion and likely conversion in 2026. In food, we announced a treaty collaboration with Kroger in October. focused on making possible more frequent and accurate inventory information to maximize freshness, reducing waste in perishable categories, and improving the consumer and associate experience. The collaboration will begin rolling out in the bakery department across the Kroger network in 2025. This will be the first grocer moving to rollout for item-level RFID tagging and represents a significant step forward for our intelligent labels platform and the industry overall. in a very large addressable market with significant opportunity for growth in the years to come. Across the enterprise, we expect to deliver 10 to 15% growth in intelligent labels in 2025, contributing one to one and a half points to total company growth as adoption continues in both retail and newer categories. We expect end market and existing customers to deliver roughly 10% growth. and are targeting pipeline conversion to deliver roughly another 5% growth. We expect the pace of growth will increase throughout the year due to the targeted timing of pipeline conversions of key programs. We continue to believe that physical items will need a digital identity to help solve challenges such as labor efficiency and supply chain effectiveness, waste reduction, circularity and transparency, and to help better connect brands and their consumers. And our competitive advantages here are clear. We provide labeling materials that decorate and provide information on most of the world's items. And we are the market leaders in the most ubiquitous, broadly applicable sensing technology in UHF RFID. This, combined with our innovation leadership and our go-to-market strategy, uniquely positions us to lead and win in multiple new categories with more than 250 billion units of opportunity at the nascent point of industry growth. As such, we will continue to invest to capture the significant opportunity ahead as we grow the overall industry through both the solutions and materials group. Stepping back, as I reflect after five quarters as CEO, my conviction in the earnings power and returns of our franchise remains high. We have multiple levers, individually and collectively, that we have proven over time and through cycles can consistently drive our performance for our stakeholders. We are exposed to diverse and growing markets largely anchored in consumer staples. We are industry leaders in our primary businesses with clear competitive advantages in scale and innovation. We have a strong foundation in our base business delivering GDP growth and strong free cash flow. We have clear catalysts for significant long-term growth in emerging markets and in high-value categories that are competitively differentiated with high margins and which are increasingly a larger part of our portfolio. We have an engaged global team with a strong innovation and productivity culture that continually learns, is agile, and adjusts to win. And we have a strong balance sheet and disciplined approach to capital allocation that provides us significant investment flexibility to drive earnings growth and expand EVA. Taken together, These levers will enable us to not only continue to deliver on the potential of our business, but also expand that potential moving forward. We remain confident that we will continue to generate superior value creation through a balance of GDP plus growth, margin expansion, top quartile returns over the long term. In 2025, we expect to again deliver strong earnings growth with adjusted EPS of $9.80 to $10.20 up roughly 10% excluding currency. I want to thank our entire team for their continued resilience, focus on excellence, and commitment to addressing the unique challenges in 2024. And with that, I'm now going to hand over the call to Danny Allouche. As you likely know, Danny has been with the company for 14 years, leading strategy in M&A, and has been a critical thought partner for our leadership team over the last decade. I'd like to thank Danny for stepping in as interim CFO while Greg recovers. And I'm happy to let you know that Greg has made great progress, and we look forward to his likely return in the spring.

speaker
Danny Alush
Senior Vice President, Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer

Thanks, Dion, and hello, everyone. I'll first provide some additional color on our fourth quarter results and our progress against our long-term financial targets, then walk you through our 2025 outlook. In the fourth quarter, we delivered strong adjusted earnings per share of $2.38, in line with our expectations, up sequentially and up 10% compared to prior year. driven by benefits from higher volume and productivity. Compared to prior year, sales were up 3.5 percent ex-currency and 3.3 percent on organic basis, as mid-single-digit volume growth was partially offset by deflation-related price reductions. Adjusted EBITDA margins were strong at 16.4 percent in the quarter, up 40 basis points compared to prior year, with adjusted EBITDA dollars up 6 percent compared to prior year. Regarding productivity, We delivered $14 million of restructuring savings in the fourth quarter and $63 million of savings for the full year, continuing our track record of optimizing our cost structure while investing to drive profitable growth. We generated strong adjusted free cash flow of $280 million in the fourth quarter and $700 million in the full year with solid working capital results, resulting in 100% adjusted free cash flow conversion. As you can see on slide 12, we continue to execute our disciplined capital allocation strategy. Our balance sheet remains strong with a net debt to adjusted EBITDA ratio of two at the end of the year. This enables us to continue to invest organically in our business, steadily and consistently grow our dividend, make acquisitions that help accelerate our strategies, and strategically buy back stock to maximize our returns. In 2024, we returned $525 million to our shareholders through the combination of dividends and share repurchases. In the fourth quarter, we significantly accelerated our pace of share buyback, purchasing roughly 700,000 shares, more than half of our repurchases for the year. We will continue to execute our capital allocation strategy and take advantage of market opportunities. Turning to the segment results for the fourth quarter. Materials group sales were up 4% ex-currency and on organic basis. driven by mid-single-digit volume growth, partially offset by deflation-related price reductions. Organically, high-value categories were up high single digits, driven by strength in specialty and durable labels, and the base business was up low single digits. Overall, label volume was modestly below our expectations, driven by software demand and customer managing their year-end working capital. Looking at label materials' organic volume trends versus prior year and a quarter, North America was up mid-single digits, Europe was up low single digits, Asia Pacific was up low single digits, and Latin America was up mid-single digits. Also, compared to Q4 last year, on an organic basis, graphic and reflective sales were up low to single digits, and performance dates and materials were comparable to prior year. Materials delivered a strong adjusted EBITDA margin of 17% in the fourth quarter, up 80 basis points compared to prior year, driven by higher volume and mix and benefits from productivity, partially offset by the net impact of pricing and raw materials input cost. Regarding raw material cost, globally we saw very modest deflation sequentially in the fourth quarter, and our current outlook is for similar trends sequentially in the first quarter. Where applicable, we have passed along price reductions to our customers. Shifting now to solutions group. Sales were up 3% ex-currency and on an organic basis with base solutions up mid-teens in line with our expectations as a pair of volume remained normalized and our high value solutions were down mid-single digits below our expectations. Within high value solutions, Vescom declined low single digits but grew late in the quarter and we expect strong growth in the first half of 2025 partially driven by the new agreement we signed with a leading US health solution company that Deanne mentioned earlier. In our enterprise-wide intelligent labels, while sales were up 9% for the year, sales were down low single digits for the fourth quarter below our expectations, with strong growth in the materials channel and mid-single-digit decline in solutions. We delivered roughly 15% growth in apparel and more than 40% in general retail, which were more than offset by a decline in logistics. Solutions Group delivered strong adjusted EBITDA margin of 17.8 percent, down 40 basis points compared to prior year, as benefits from productivity and high volume were more than offset by higher employee-related cost, investment, and mix. Now, shifting to our long-term performance. Some of you may recall that we embarked on a transformation strategy back in 2012, initially focused on strengthening our foundation, improving profitability, and shoring up our portfolio and balance sheet. We then began to take a much more segmented approach to our strategy, improving our growth and margins in our base business, as well as significantly increasing our focus on higher value products and solutions as a mean to further accelerate our growth and expand margins. Initially, our focus was organic, until we earned the right to leverage strategic acquisitions as a means to accelerate our strategies, as well as to enter attractive adjacencies. Over the last couple of years, we've begun to build a new chapter, including leveraging both of our businesses to connect the physical and digital. Throughout this journey, we have relied on our heritage of excellent execution, continuous improvement, and productivity, which enables us to consistently deliver strong results in multiple ways and in various scenarios, all while we continue to deploy capital in a disciplined manner, invest organically in our business, consistently grow our dividend, acquire attractive assets at good value, and earn a strong return on our share buyback. This approach continues to serve us well in the 2025 cycle, despite having to manage through compounding crisis. Through the first four years of this cycle, our sales growth excluding currency was up 7% annually, above our target of 5%, including two points of growth from M&A, a key part of our strategy over the long term. Over the same period, organic growth was up 5% annually, with high-value categories contributing roughly three points of growth. Adjusted EBITDA dollars grew roughly 9% annually, excluding currency translation, with adjusted EBITDA margin expanding 110 basis points to 16.4% in 2024, ahead of targets. As for adjusted EPS, we delivered 7.4% growth annually, While our reported results are lower than we have targeted for this cycle, we are achieving our strategic objectives in this period. Excluding currency and the impact of acquisition intangibles amortization expense for acquisitions that closed after our target was established, our adjusted EPS growth was up more than 10% annually. Finally, our return on total capital in 2024 was strong at 16%, continuing to be top quartile. As always, Our focus will continue to be on optimizing the balance of growth, margin, and capital efficiency to drive incremental EVA over the long term. Now shifting to our outlook for 2025. For 2025 overall, we anticipate continued GDP plus growth and expanding margins with adjusted earning per share to be in the range of $9.80 to $10.20, up 7% to 12%, excluding the impact of currency translation. We have outlined the full-year contributing factors on slide 13 of our supplemental presentation materials. To highlight a few of the key drivers of our guidance, we anticipate 3 to 4 percent organic sales growth with mid-single-digit volume growth. We expect our business will continue to grow at roughly GDP levels in high-value categories to grow high single digits. Assuming current rates, we estimate a roughly $30 million headwind to operating income from currency translation. We estimate restructuring savings, net of transition costs of roughly $40 million. We will continue to target roughly 100% adjusted free cash flow conversion, and we will be migrating from our 52- or 53-week fiscal year to a calendar year, which will add roughly two extra working days at the end of Q4 2025. In Q1, we expect adjusted earning per share will be up slightly versus prior year, including a large currency headwind. As 2025 progresses, we expect the pace of earning growth will increase each quarter, driven by high value solutions rollouts, base label volume growth, and productivity actions early in the year taking full effect in the second half. In summary, We delivered strong results in 2024 at the high end of our original guidance and expect to deliver strong results in the year ahead. At our 2025 midpoint, we will deliver sales growth and margin above our long-term targets and generate approximately 9% adjusted EPS CAGR X currency, all while keeping our top quarter returns. This also positions us well to deliver on the most recent 2028 targets we laid out in September. We remain confident in our ability to continue to deliver exceptional value to all of our stakeholders through our strategies of long-term profitable growth and disciplined capital allocation. Now we'll open up the call for your questions.

speaker
Janine
Conference Operator

Thank you. Ladies and gentlemen, if you would like to register a question, Press star followed by the number one on your telephone keypad. You will hear a confirmation of your request. If your question has been answered and you would like to withdraw your registration, please press the pound key. To accommodate all participants, we ask that you please limit yourself to one question and then return to the queue if you have additional questions. One moment, please, for your first question. Our first question comes from the line of George Staples from Bank of America. Please go ahead.

speaker
George Staples
Analyst, Bank of America

Thanks, everybody. Good morning. My question, can you talk specifically about what your assumptions are for growth in logistics within IL for 2025? And just, you know, given the headlines today, there's news about a large customer of yours seeing a large pullback in volume from one of their customers. What effect, if any, is that having on your IL growth plans, both in 25 and longer term? Thank you.

speaker
Deon Stander
President and Chief Executive Officer

Hi, George. This is Dion. Thank you for the question. Our plan for, particularly in the logistics segment, is that we would assume slight decline between 24 and 25, and specifically as it relates to this customer, The impact that you mentioned, we have already factored that in in discussion with our customer into our 10 to 15% IL growth range. As part of our partnership agreement, we have aligned volumes for 2024, from 2024 to 2025, and we're not assuming any further adoptions during the 2025 calendar year, as I pointed out, more likely that those adoptions will continue in 2026. that the experiences that we've learned through this initial adoption, this first category, and the learn-out that we've taken from it are going to really provide impetus for us as we go to the pilot phase that we're with all the other major logistics providers.

speaker
Janine
Conference Operator

Thank you. Our next question comes from the line of Ganshan Panambi from Baird. Please go ahead.

speaker
Ganshan Panambi
Analyst, Baird

Yeah, hey guys, good morning. Danny, welcome to the call and that's also great news that you shared on Greg as well. So I guess first off on the materials segment, what are you embedding for core sales growth for 2025 and how does that break down between volume and price?

speaker
Deon Stander
President and Chief Executive Officer

Hi Gautam, yeah. Our assumptions for 2025 and our guidance range are really based at the macro starting point, and we're factoring in not much change in GDP overall between 24 and 25 based on the most recent forecast. And actually, more particularly, if you look at the forecast for retail volumes globally, they are slightly up in 25 versus 24, but still roughly at that 1% level overall. Feedback from our customers, actually, and from end customers, depending on, of course, of N segments, largely mirrors this. And I suspect that reflects some of the degree of caution that is still out there, both at the macro level, some of the policy level, and some of the geopolitical level as well. So our 3% to 4% range assumes GDP growth in the base businesses at the company level, somewhat adjusted for apparel cannibalization in IL. And in the materials business, we're assuming kind of mid-single digits volume growth and a little bit of price within that.

speaker
Janine
Conference Operator

Thank you. Our next question comes from the line of Jeffrey Zikalskas from JPMorgan Chase.

speaker
Jeffrey Zikalskas
Analyst, JPMorgan Chase

Please go ahead. Thanks very much. Can you talk about raw material cost inflation or deflation for 2025?

speaker
Danny Alush
Senior Vice President, Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer

Yeah, thanks, Jeff. So overall, from a material inflation perspective, we're seeing a stable environment. Like I said in my remarks, slight deflation in Q4, and we expect to be slight deflation also in Q1, but overall stable environment into 2025. From a raw material price relationship, we think that the cycle is pretty much over, and so we are kind of caught up. That said, on a year-over-year basis, we still see some negative raw material pricing in our model for 2025. given the time lag between the time we passed prices on a significant deflation we saw at the end of 2023. So if you think about it, we typically said there was one to two quarter lag between when we see deflation when we passed the pricing. And so we were modeling some of that into Q1 and a little bit into Q2 of 2025. And after that, we see it stabilizing. Going forward, we'll continue to manage kind of price raw material relationship in the way we've done it in the past. We're over the cycle. We expect them to be neutral and us kind of benefiting from our cost-out activities.

speaker
Janine
Conference Operator

Our next question comes from the line of Matt Roberts from Raymond James. Sir, please go ahead.

speaker
Matt Roberts
Analyst, Raymond James

Good morning, everybody. Thank you for the time. Yeah, I wanted to ask on apparel and general retail. So general retail accelerated in 4Q, I believe, from 20% to 40%. Maybe you could talk about what drove that acceleration and how we should think about that progression in 2025. And similarly, apparel decelerated. It seems you have easy comps on apparel in first half. So how should we think about apparel growth in first half versus the second half? Basically, I'm trying to get confident on the acceleration in each of those, given kind of each end market and intelligent labels have some unique timing impacts.

speaker
Deon Stander
President and Chief Executive Officer

Thanks. Thanks, Matt. Specifically in general retail, we continue to see an acceleration for IL volume as we went through the year, and that's largely on a very large retailer continuing to drive compliance in the various categories that they've laid out for IL adoption. And while they may announce them in time, it takes a while for those compliance to come through through their supply base, and we're actively involved in supporting that supply base as they drive through that compliance piece. On apparel overall, we certainly saw significant volume in 2020 format largely because of the comparison, the normalization of volume in 24 relative to 23 when we saw the destocking. And particularly in IL apparel, as we got towards the end of the year, we still had very strong IL growth in apparel. Not quite as strong as we'd anticipated in the fourth quarter because there's one or two key program pieces that just moved slightly from a timing perspective into this year. When I look into general retail for 2025, we're going to continue to see strong growth as we move forward, as that compliance both continues to accelerate and new other general merchandise retailers are planned through the cycle for some degree of early adoption as well. And then we look at apparel overall. We're expecting low double-digit growth in apparel in 2025 for IL. That's based on the apparel core business, the market itself, being somewhat around GDP to GDP minus typically as we see because of cannibalization of the core business from IL. But in IL specifically, that low double-digit performance is predicated on existing customers that we're rolling out during last year and continuing into this year. And then we have on the upside in that 10 to 15% range I talked about for IL, we have to have some new customers plan for adoptions. We go sequentially through the year. Those can always be adjusted with timing. We're real confident in our apparel performance overall as we look at IL. I will make the point that when you look at our IL volumes overall for 2025 in this 10 to 15% range, this 10% range for us represents known programs rolling now, delivering volume right now. We have a real strong line of sight to that. The additional 55% growth as we go through that is unknown programs that are likely to adopt. But again, there may be some timing variances as we go through that. And this gives us the confidence that in the long term, we're going to continue to see that 15% plus growth rate over the long term.

speaker
Danny Alush
Senior Vice President, Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer

And I can just jump in. just to make sure, because I think your question was a little bit of our first half, second half also on apparel IL. So we do expect growth in apparel IL to accelerate throughout the year as some of these programs that Dion mentioned kind of rolling out.

speaker
Janine
Conference Operator

Our next question comes from the line of John from BMO Capital Markets. Please go ahead.

speaker
John
Analyst, BMO Capital Markets

Yeah, good morning. Thanks for taking my question. So maybe just a follow-up on that logistics customer with the announcement that was out today from them. Can you help us to think about the cadence of how those volume declines may roll through as we look through 2025? Is it lumpy or is it relatively smooth? Have you seen any of that impact already, whether it was in the fourth quarter or in early 2025? Thanks.

speaker
Deon Stander
President and Chief Executive Officer

Thanks, John. From our perspective, it's very difficult to call how that volume performance and that particular customer's transition will happen during the year. They've given some guidance on that, I think more generally and thematically. Our strength in the way we're thinking about that partnership with them, we know what volumes we have aligned with them for 2024. We've built that into our guidance, and their commitment to us is on that volume leverage, Sorry, on that volume level, which continues to provide us significant majority share in that account as we move forward.

speaker
Janine
Conference Operator

Our next question comes from the line of Josh Spector from UBS. Please go ahead.

speaker
Josh Spector
Analyst, UBS

Yeah, thank you. Good morning. I just wanted to ask on solutions margins. I know sequentially it's kind of messy, but sales are up a pretty decent amount, but the EBITDA increase is relatively small. So I don't know how much you attribute that to mixed cost or, you know, increase investments that you're doing. So one, what happened in the quarter? And then two, as you look over the next year with the rollouts that we're talking about, what do you think the incremental margins look like in solutions?

speaker
Danny Alush
Senior Vice President, Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer

Yeah, thanks, Josh. Yeah, so I think you called the biggest issue, which was really mixed in the quarter. You know, as you heard, the high value solutions within solutions was down in single digits, and so that was a big impact. The other thing, there was also a relatively smaller kind of double cost on our Mexico plant that we've started in the quarter, and so that was another impact. I would call out that margin year over year, or for the full year, has been up. from 23 to 24. And to your last point of your question, we do expect margins to continue to expand next year as we accelerate kind of a high-value segment growth. You know, for example, the VESCOM program that Deanne mentioned earlier, IL, et cetera, all these elements should drive our margin higher in 2025.

speaker
John Ebel
Vice President of Finance and Investor Relations

And maybe just one quick thing to add, Josh. You know, as Deanne mentioned, you know, the mix that we expect next year should potentially result in a higher flow through than average. And I think you kind of know in this business, we tend to need about two points of growth on the top line to cover general inflation in most years. And then we tend to see about a 30% flow through after that on volume. So depending on where the growth comes from, and obviously with the expectations for better growth in the high value categories, we could see a little bit above average in 2025.

speaker
Janine
Conference Operator

Our next question comes from the line of Mike Roxland from Truist Securities. Please go ahead, sir.

speaker
Mike Roxland
Analyst, Truist Securities

Yeah, thank you, Dionne, Gary, and John, for taking my questions. I'm happy to hear that Greg is doing better. Dionne, you mentioned that this was a follow-up again on the logistics customer. You mentioned that the logistics customer is committed to those volumes for you this year, and that those volumes obviously include the adjustments that they made given more of their customers. But the volumes last year from the logistics company were also choppy. I'm sure they went into the year and maybe promised you a certain level. Their business was a little choppy, and they didn't execute at the level that you expected them to. So what gives you the confidence that they're going to be able to keep the volumes they promised you this year? And then just secondly, quickly, a couple of quarters ago, you mentioned a delay in some customer deployments now getting pushed from 24 to 25. Give a better sense now of when they should be deployed in 25 and keep in mind for vertical.

speaker
Deon Stander
President and Chief Executive Officer

Thank you Yeah, thanks Mike on the confidence on the logistics volume. I think we have high confidence based on what we know now we've learned a lot as I said Mike through this kind of first adoption and And that learning in that kind of first and second year really matters when you come to sort of being able to plan out what is going to happen sequentially from volume perspective service priority and also innovation that we bring to bear in the account as we continue to help them progress on their IL journey as well. I think overall we did see some choppiness in the volume as I talked about during 2024 and some of the products didn't have RFID packages, enabled packages they went through. That's all been resolved now and I contend that their use of the technology has significantly continued to improve and they're talking about, as you know, in their journey, moving it not just from where it is in the last mile fulfillment center to the van, to the delivery point, and ultimately actually back to the source as well. And we're involved in all those segments of their development and providing both innovation support and actually expertise as well. Referring to your second question around delays overall, that's not atypical, Mike, that we see. And particularly in some programs, they may shift one or two quarters depending on how the timing of those goes. We've seen that historically right since the start of this journey. There's nothing material or significant in any of those changes. And it's part of the reasons why when I look forward into this year, into 2025, and I talked about that incremental 5% growth, we have planned those rollouts based on what we know and discussions we've had and the successful pilots and trials. But again, they could move a month, two months, a quarter, depending, and that's why we have this range of sort of 10% to 15%. I will also just take a step back, Mike, if you don't mind, and just reflect for everybody just the history of what we've talked about for the business. And I really want to reemphasize the strength of the franchise that we have. We don't have just one lever that I know a lot of attention is on IL. We have multiple high-value categories that we've talked about. We have VASCOM, we have Embellix, we have our materials group, high-value segments. These contribute currently more than we currently have for IL. IL has the greatest growth profile, but each one of these is going to grow significantly in 2025 on existing and new customers that we're going to roll out. And I talked briefly around what we saw for our Embellex business and for our Vescom business as well. But that's not just the only lever on growth. We also have our base business really anchored in consumer staples, providing GDP growth around the world. We have a really strong balance sheet that we're able to use to leverage in a disciplined way to drive earnings, We have a talented team, and our market positions are really strong as well. And if you think about over the past 10 years plus years, how we've been able to deliver, no matter the circumstances, we have the levers in our franchise to be able to pull, either singularly or collectively, that will continue to allow us to deliver double-digit earnings growth as we move forward.

speaker
Janine
Conference Operator

Our next question comes from the line of Michael. They head from Barclays. Please go ahead, sir.

speaker
Michael
Analyst, Barclays

Great. Thanks. Good morning. Can you maybe just speak more to the initial capital allocation plans this year? I think in the slide you talked about ample capacity for M&A and buyback. So I guess just how does the M&A pipeline currently look? And then the debt coming due this year, do you intend to refinance all of that or pay some of that off with cash generation?

speaker
Danny Alush
Senior Vice President, Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer

Thanks, Michael. Yeah, so overall, I'll say that our capital allocation strategy really hasn't changed and remained the same as what we did over the last few years. You know, we've always said that we would like to have strong balance sheet, that we can pursue strategic acquisitions that can help accelerate our strategies or growth margins, et cetera, as well as take advantage of market dislocations. And so for 2025, we will continue with the same playbook. We can continue to pursue M&A that is strategic to us, that we can acquire at attractive valuation, as well as take advantage of market dislocations in the market to share buyback like we've done in the fourth quarter. So I don't see anything materially changing. We're in a great spot to be able to drive earnings growth as well as EVA, and we'll continue to execute on that strategy.

speaker
Deon Stander
President and Chief Executive Officer

Michael, let me just double-click on something Danny said at the end there. I just want to re-emphasize how, as an organization, both at the leadership level through the organization, by program, by business unit, we are truly EVA-focused. It really makes sure that we optimize this balance of growth, margin, and capital efficiency. And we have the balance sheet to be able to do that, to drive any one of those levers, as we see as well, as a really strong foundation for the way that we can continue to compound earnings as we move forward.

speaker
John Ebel
Vice President of Finance and Investor Relations

And one thing just to add on the debt side, yes, we do have €500 million coming due in March, so that will be repaid, and we actually – issued 500 million euros of senior notes in early November in the same regard at 3.75% for repayment. So don't anticipate needing to raise in the near term.

speaker
Danny Alush
Senior Vice President, Chief Strategy and Corporate Development Officer and Interim Chief Financial Officer

Yeah, thanks, John. Just to link one other thing to this is that you can see on our supplementary materials as well that we're calling out net interest expense. We expect that to be slightly up next year because of that refinancing that we did at a higher rate than the bond that is coming due in March.

speaker
Janine
Conference Operator

Thank you. Our next question comes from the line of Anthony Viteneri from Citi. Please go ahead.

speaker
Brian Bergmeier
Analyst, Citi

Good morning. This is actually Brian Bergmeier sitting in for Anthony. Thank you for taking the question. There's a lot of discussion on potential tariffs in the United States right now. I was just wondering if you can remind us Does Avery ship a meaningful amount of products from Canada and Mexico in or out of the United States? I know there's an RFID facility that Avery built in Mexico. I'm not sure if those come into the United States or if they could face tariffs. Just general thoughts on how tariffs could impact Avery as we watch these play out.

speaker
Deon Stander
President and Chief Executive Officer

Thank you. Thanks, Brian. Let me start at the high level. Our direct exposure to tariffs is very limited. One of the strengths of our business is that we're really good at scenario planning. We've proven that over time. And no matter where there are policy changes, geopolitical risk, we tend to have scenarios planned out for those. I'd also say, as a point of general reference, we largely procure and produce and sell in the same region. And when we procure internationally, we have multiple suppliers that we're able to leverage. I'd essentially say our global network also allows us to have the capability to flex production wherever we need to, and that's a really strong key competitive advantage for us. Let me talk a bit specifically about, I know there's been discussion on two sort of areas, so one around China. China for us, about half of our China business is actually in our materials group, the vast majority of which is basically sold as labels in the Chinese market for label consumption in the Chinese market. The other half is in our apparel business, which we add tags and labels to garments that are largely exported to the United States and Europe. And we have seen and supported our brands over the last 10, 15 years in helping them manage migration if they see fit to want to move production from one country like China to another like Vietnam or to Honduras. We enable that to do that given the strength of our network around the world. There may be some modest indirect exposure in this area to tariffs, in the event that higher costs on apparel effectively translate to somewhat lower overall demand, and that may be a possibility. In Mexico specifically, we do have some more direct exposure there. We just recently built, opened, and established and are running our New Mexico Intelligent Labels Facility. But it's part of our scenario planning that we have enough network capacity if we need to choose to move it around, including in the United States, should we need to do that as well overall, Brian.

speaker
Janine
Conference Operator

Our last question comes from the line of George Stapos from Bank of America. Sir, please go ahead.

speaker
George Staples
Analyst, Bank of America

Yeah, hi. I wanted to go to slide seven and ask kind of a two-part question on Vescom before I turn back into Q. So you say that in total high value categories this year will be two to three and a half points of volume. IL, assuming your forecasts are accurate, that's one to one and a half points as I take it, which would leave one to two points residual. If I then look at materials, materials are saying you're looking for mid-single-digit growth out of your high-value categories of materials, which is about over a third of the materials segment, and that in turn is whatever, three-quarters of the company. So that's another point plus. that doesn't leave a whole lot of growth. I've done the math right for growth in Emblex or Vescom, even though it sounds like you're positive on both. And certainly Vescom, you talked about a new pharmacy customer that you're bringing in. So help me square that circle in terms of if there is growth in Emblex and Vescom, while we're not necessarily seeing maybe more growth in high value. Relatedly, can you talk about what the growth in Vescom should be. You gave some color down early and then up later. What growth are you looking for for Vescom this year, and what's the contribution to earnings there? Thank you, guys.

speaker
Deon Stander
President and Chief Executive Officer

All right. Let me see if I can unpack that, George, capture those questions. So let me just start with Embellex overall. We expect Embellex to grow double digits this year, high single digits to low double digits, depending on kind of the performance overall. And that's really anchored in a couple of things. The actual industry for personalized engagement and fan engagement has continued to be very strong throughout the years as well. And we've seen that industry, our own business, growing 15% plus over the last six years. Particularly in this year, we're going to continue to see further rollouts of new customers. And this is both at the product level. So imagine in performance athletic, the badges, the branding, that go on to some of our performance elite customers, particularly as one performance elite customer looks likely to recover as they move through this year. On the team sports side, where we continue to win new team sports for decoration, both names and numbers, whether it's in Europe or North America and some of the professional sports leagues, and then also actually in stadium as we're providing the full customization facilities in many of the professional leagues now. A great example of that, if you went to the Intuit Stadium and saw exactly how our customized personalizing stadium, which we drive, sorry, center, which we drive not only the hardware, the software, but all the technology and the actual physical apparel itself. So we anticipate Embellex will continue to grow. There's also the additional piece of the preparation, the start of the World Cup 26, which always adds another boost, typically for a very large sporting event. Turning to Vescom, Yes, certainly our new customer that we'll want to roll out during the first half will add substantially to what we believe Vescom is going to sort of grow. Again, high single to low double digits growth for this year. It's not the only customer they've won. They're going to continue to make progress with some new customers and particularly on the media solution side as we leverage this increasing scale of that network where we touch 60,000 plus stores to drive media sales for both CPGs and retailers themselves. And so when you look at our range overall, George, you know, the upper end of our range, could it be stronger based on everything going away? Yeah, but I just reinforce at the upper end of our range, we're looking at 12% earnings growth overall. I think, John, did I capture all the questions there? I think I did, yeah. Thanks, George.

speaker
Janine
Conference Operator

Thank you. Mr. Ebel, there are no further questions at this time. I will now turn the call back to you for closing remarks.

speaker
John Ebel
Vice President of Finance and Investor Relations

Thanks, Janine. We are confident we will continue to make strong progress against our long-term goals in 2025 with the overarching objective to deliver GDP plus growth and top quartile returns, a recipe for strong EVA growth, making superior value creation possible. Thank you for joining today. This now concludes our call.

speaker
Janine
Conference Operator

Ladies and gentlemen, that concludes the conference call for today. Thank you for your participation and you may now disconnect.

Disclaimer

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