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Operator
Operator
And ladies and gentlemen, thank you for standing by. Welcome to the American Express Q3 2021 earnings call. At this time, all participants are in listen only mode. Later we will conduct a question and answer session. If you wish to ask a question, please press one then zero on your touch tone phone. You will hear a message indicating you've been placed in queue. You may remove yourself from the queue at any time by pressing one then zero again. If you're using a speakerphone, please pick up the handset before pressing the numbers. Should you require assistance during the call, please press star, then zero. As a reminder, today's call is being recorded. I would now like to turn the conference over to our host, Head of Investor Relations, Ms. Vivian Zhou. Please go ahead.
Vivian Zhou
Head of Investor Relations
Thank you, Brad. And thank you all for joining today's call. As a reminder, before we begin, today's discussion contains forward-looking statements about the company's future business and financial performance. These are based on management and are subject to risk and uncertainty. Factors that could cause actual results to differ materially from these statements are included in today's presentation slides or reports on file with the SEC. The discussion today also contains non-GAAP financial measures. The comparable GAAP financial measures are included in this quarter's earnings as well as the earnings materials for the prior periods we discussed. All of these are posted on our website at ir.americanexpress.com. We'll begin today with Steve Swery, Chairman and CEO. We'll start with some remarks about the company's progress and results. And then Jeff Campbell, Chief Financial Officer, will provide a more detailed review of our financial performance. After that, we will move to a Q&A session on the results with both Steve and Jeff. With that, let me turn it over to Steve.
Steve Swery
Chairman and CEO
Thanks, Vivian. And hello, everyone. Welcome to our third quarter earnings call. Earlier today, we reported third quarter revenues of $10.9 billion, up 25% over last year's third quarter, and earnings per share of $2.27. These strong results once again reflect accelerating momentum in our core business as billings on our network reach record highs for the third quarter, driven by goods and services spending. In my remarks this morning, I want to put into context the decisions that we've made pre-pandemic, when the pandemic hit and during the pandemic to drive the growth we are now seeing and the increased confidence we now have in our business model. In 2018, we introduced a new financial growth algorithm, which called for high single-digit revenue growth and double-digit EPS growth. Prior to the pandemic, we achieved those objectives for 10 straight quarters through focused and increased investment levels in our business. We executed strategies for profitably growing the business, which were based on initiatives to attract new customers and deepen relationships with existing customers in both our consumer and commercial businesses. And while our differentiated business model gave us confidence in our ability to capitalize on the opportunities we saw, we also knew that the favorable economic conditions we had at the time could change. So we also developed a plan for winning through the down cycle that focused on protecting our customers and our colleagues and maintaining our capital strength while investing strategically and at the right time to rebuild momentum so we could win during a recovery. Through it all, the driving force behind everything we do, from product innovations to our investments decisions, is to continue to make the American Express brand special and back our customers. Over the last several years, we focused our strategies on broadening the appeal of core products to attract new customers, particularly millennial and Gen Z customers, as well as expanding our leadership position with SME customers by providing more ways to help them manage and grow their business. To accomplish those objectives, we made a series of investments, and I'll highlight a few. We put in place a strategy for consistently refreshing our core premium products, adding value with expanded and relevant new benefits targeted at key consumer and small business customers, and we charged for that added value. We added a host of new digital capabilities for consumers and small businesses and expanded and enhanced our mobile app to appeal to the digital lifestyles of our target customers. We're an early mover in launching our buy now, pay later capability, Pay at Planet, which we introduced to address the evolving borrowing preferences of our customers. We increased our focus on working with strategic partners to help us enrich our value propositions, expand our network, and broaden our digital capabilities and offerings. For example, we negotiated wide-ranging, long-term agreements with key co-brand partners such as Delta, Hilton, and Amazon, We also expanded partnerships with digital giants such as PayPal and added a variety of new partners to our ecosystem, including fintechs such as Bill.com and Better and lifestyle brands such as Equinox. We achieved virtual parity coverage in the US and we increased coverage internationally through a more targeted approach while increasing the number of compelling offers and benefits that our merchants delivered to our card members. When the pandemic hit unexpectedly in early 2020, we responded by activating our plan for winning through the cycle using the same customer-focused approach to concentrate on retaining our customers and addressing their immediate needs. We moved quickly to enhance and expand our financial relief programs to assist our customers who suddenly face financial hardships. Our frontline servicing team stepped up to ensure we continue to provide the world-class service our customers have come to expect from American Express. We pivoted the value propositions of several of our premium products, adding temporary benefits on categories that were relevant to how customer spending behaviors had changed, such as wireless, streaming, food delivery, and others. This has produced lasting behavioral changes as spending in a number of these categories, including wireless and streaming, has proven to be sustainable. Soon after, we turned our attention to small businesses who needed help by launching the largest global small business campaign in the company's history, creating the Stand for Small Coalition. and supporting minority-owned small businesses in the United States. As last year progressed, we learned from our customers what resonated with them in this unprecedented environment, and we grew more confident to seize the growth opportunities we saw emerging. So we revved up our investments in card member acquisitions and value proposition innovations to capitalize on those opportunities and start rebuilding of our growth momentum. We also saw an opportunity to accelerate our strategy to bring new digital beyond the card capabilities to our small business customers and acquired Cabbage, one of the leading providers of digital cash management platforms. Importantly, the increasing demand we are seeing for our products and what we learned from the early value proposition enhancements encouraged us to restart our product refresh strategy last year. And in July, we launched our new consumer platinum card in the U.S., We're repeating this customer-led product innovation strategy with the refresh of the U.S. Business Platinum card, which we launched last week. As with the consumer card refresh, the new benefits we added to our business platinum in key spend categories such as electronics, software, shipping, wireless, and others were informed by our card member desires. Coming into 2021, we were emboldened by the strong results we were seeing toward the end of 2020 from our customer retention and acquisition efforts. And we decided to double down on our investments in marketing, product innovations, technology, and people to accelerate our growth momentum. All these decisions, those that we made before the pandemic, when the pandemic hit, and through this year as conditions began to improve, are driving the results we're seeing today. For example, customer acquisitions have gained momentum over the last five quarters with 2.6 million new cards in force in the third quarter. Demand for our premium fee-based products has been particularly robust with acquisitions of our U.S. consumer and small business platinum and gold cards reaching all-time highs in the quarter. In consumer, millennial and Gen Z customers have driven this growth with 75% of new U.S. gold and platinum consumer cards coming from these customers. In commercial, we had one of the best quarters ever, the U.S. small business card acquisition. Our focus on meeting the needs of SMEs and millennial and Gen Z consumer customers has resulted in these groups being the most resilient throughout the pandemic, leading to growth in spending. In fact, spending from these groups continued to accelerate in the third quarter, with goods and services spending from SMEs growing 21% above 2019 levels, and overall spending from millennial and Gen Z customers particularly strong, up 38% over 2019 levels. Our initiatives to protect our customers at the beginning of the pandemic has driven retention and satisfaction metrics higher than pre-pandemic levels, and the digital capabilities we've introduced have driven steady increases in digital engagement. For example, approximately 85% of active card members are digitally engaged with us, and we had the highest ever daily active user engagement across the web and mobile in August, with a nearly 17% increase year over year. As these examples show, the strategies we implemented to properly grow our business before the pandemic began, coupled with the decisions we made in executing our strategy to manage through the pandemic and to win during the recovery, have generated strong, consistent momentum as the environment continues to improve. And what we've learned through these past years in forming our strategy for investing to profitably grow our business moving forward. Looking ahead, we're operating for a position of strength. and we see even more opportunities to build in the momentum we've created. So we will continue to invest strategically in seeking to drive even higher levels of sustainable long-term revenue and EPS growth. With that, I'll turn it over to Jeff to discuss our third quarter results in detail, and then we'll take your questions. Thank you.
Jeff Campbell
Chief Financial Officer
Well, thanks, Steve, and good morning, everyone. It's good to be here today to talk about our third quarter results. which reflects strong momentum in our core business driven by the investment strategy that Steve just spoke about. You see this momentum in our summary financials on slide two with third quarter revenues of $10.9 billion up 24% year over year on an FX adjusted basis, third quarter net income of $1.8 billion and earnings per share of $2.27. To get right into a more detailed look at our results, let's talk about how the strategies that Steve just discussed have helped to drive our volumes back above pre-pandemic levels, as you can see on slide three. You will notice in the several views of volumes that begin on slide three that we continue to show third quarter volume trends on both a year-over-year basis and relative to 2019. As we find, this provides a clearer picture of the progress we are making in building growth momentum. We did see continued momentum in spending volumes in the third quarter, with total network volumes and billed business volumes both up around 30% year over year and up 4% relative to 2019 on an FX-adjusted basis. This growth in billed business is being driven by continued momentum in spending on goods and services, which you can see on slide four represents 79% of our overall billed business and was up 19% versus 2019, and strengthened sequentially versus Q2. We are very pleased with this continued strength in goods and services spending given the investments we've made in premium card member engagement, prospect acquisition, growing our coverage, and expanding relationships with key partners. Focusing in first on our consumer business on slide five, overall spending was 9% above 2019 levels as growth in goods and services volumes accelerated 20% above 2019 in the third quarter. For many years, we've been focused on attracting and engaging younger cohorts of card members through expanding our value propositions and digital capabilities. Aided by these efforts, you see that millennials and Gen Z customers are leading the growth in spending, reaching 38% above 2019 levels for the quarter, while older age cohorts have shown continued, steady, though smaller improvement as well. Turning to our commercial business, as you know, we've been very focused on helping our small and medium-sized enterprise clients run their business by expanding the range of products and capabilities that meet their B2B payments and working capital needs. This strategic focus on SMEs has been key in driving the performance you see on slide six. Global SME spending, which represents the bulk of our commercial build business, remains the most resilient across all of our customer types. with spending up 11% versus 2019, driven by strong growth in B2B spending on goods and services, which grew 21% above 2019 levels in Q3. In contrast, large and global corporate card spending, which historically has been primarily for travel and entertainment, continued to show fewer signs of recovery. We've said all along that we expect this will be the last customer type to see travel recover. Digging into goods and services spending trends. On slide seven, we continue to see strong growth in online and card not present spending, which was up 27% versus 2019, even as offline spending fully recovered in the third quarter, demonstrating the lasting effect of the behavioral changes we've seen during the pandemic. We also saw growth across all categories of goods and services spending, with both consumer and SMEs driving the strong growth in retail and wholesale spending and SMEs leading the growth in advertising and media spending. Turning now to T&E spending, on slide eight, you continue to see a recovery that is on track with our expectation that we'll reach 80% of 2019 levels in the fourth quarter. T&E spending improves sequentially versus Q2, and we're pleased to see restaurant spending, our most resilient and now largest T&E category, back above pre-pandemic levels in the quarter. We did see some modest impacts from the Delta variant in the airline category, where the pace of recovery slowed a bit in August, but it has strengthened again in September and into early October. The trends we have seen reinforce our view that travel and entertainment spending will eventually fully recover, but at varying paces across customer types and geographies. And we remain focused on maintaining our leadership position in offering differentiated travel and lifestyle benefits to our consumer and commercial customers as they return to travel. Turning to our last look at volumes on slide nine, you do see that the overall build business volume recovery continues to be led by the U.S., which first surpassed 2019 levels in Q2 and was up 9% in the third quarter. Importantly, though, Growth in goods and services spending has been strong both in the U.S. and outside of the U.S. Overall, spending is only weaker outside the U.S. because historically we have more travel-related spending in our international regions, and international T&E is recovering more slowly than in the U.S. given cross-border travel restrictions. Looking ahead, based on current trends, We still assume that overall T&E spending globally will recover to around 80% of 2019 levels in the fourth quarter of 2021. And even more importantly, we expect continued strong growth momentum in goods and services spending. So all in all, a really good story on spending volumes. Moving on then to receivable and loan balances on slide 10. Loan balances continued to slowly recover in the third quarter, and were up 9% year-over-year and 2% sequentially. Relative to 2019, though, loan balances remained down 10% as we continue to see the liquidity and strength amongst our customer base, leading to higher paydown rates, which is also driving the very strong credit performance I'll talk about in a moment. I would point out that we have hit an inflection point on revolving loan balances, and though it will take time for those balances to rebuild as paydown rates are likely to remain elevated in the near term, we believe over the long term we can get back to growing our loan volumes faster than the industry. For the next few quarters, though, I continue to expect the recovery in loan balances to lag the recovery in spending volumes. Turning next to credit and provision on slides 11 through 13, as you flip through these slides, there are a few key points I'd like you to take away. Most importantly, we continue to see extremely strong credit performance with card member loans and receivables write-off and delinquency rates remaining around historical lows. As loan balances begin to rebuild more meaningfully, we do expect delinquency and loss rates to slowly move up over time. However, given how low delinquency rates are today, we don't expect to see a material increase in write-off rates in the next few quarters. This strong credit performance, combined with further improvement in the macroeconomic outlook, drove a $191 million provision expense benefit in the third quarter, as the low write-offs were fully offset by the reserve release as shown on slide 12. That said, we are mindful that the last of the government stimulus and industry forbearance programs have yet to roll off and that there are remaining uncertainties in the medical and macroeconomic environment. In addition, we are closely monitoring how the card members exiting our financial relief programs are performing, though the early performance of the card members that have exited these programs has looked quite strong. As you see on slide 13, we ended the third quarter with $3.6 billion of reserves representing 4.5% of our loan balances and 0.1% of our card member receivable balances, respectively, which is only slightly below the reserve levels we had pre-pandemic. So given that our credit metrics are still around historical lows, I would say that we continue to hold an appropriately significant amount of reserves driven by the remaining uncertainties. I just spoke about. Moving next to revenues. On slide 14, total revenues were up 25% year-over-year in the third quarter. We had double-digit growth in all of our non-interest revenue lines, and we are starting to see growth in net interest income as well. Before I get into more details about our largest revenue drivers in the next few slides, I would note that other fees and commissions and other revenue were both up sharply year-over-year in the third quarter, primarily driven by the uptick in travel-related revenues we are beginning to see, though they still remain well below 2019 levels. Turning to our largest revenue line, discount revenue, on slide 15, you see it grew 33% year-over-year on an FX-adjusted basis and is now comfortably above 2019 levels. This growth is primarily driven by the steady momentum in goods and services spending that we've seen over the past few quarters. Net card fee revenues continue to grow as consistently as they have throughout the entire pandemic, up 27% year over year in the third quarter. These card fee revenues are now 27% higher than they were back in the third quarter of 2019, as you can see on slide 16. The resiliency of these subscription-like revenues demonstrates the impact of the continued attractiveness of our premium value propositions to both prospects and existing customers. Turning to net interest income on slide 17, you can see that it was up 6% year over year. Though still growing slower relative to the other revenue lines, we have clearly hit an inflection point. This growth is slower than the growth in lending AR due to the strong liquidity demonstrated by our customers which is leading to both our historically low credit costs and to higher pay down rates that are driving lower net interest yields and a slower recovery in revolving loan balances. We did see a modest sequential improvement in revolving loan balances in the third quarter, but looking ahead, I continue to expect the recovery in net interest income to lag the recovery in loan volumes. So to sum up on revenues, the momentum of our revenue recovery strengthened in Q3, As you can see on slide 18 with revenue up 24% year over year on an FX adjusted basis. Looking forward with the strength in goods and services spend growth we've seen in the first three quarters of the year, we now assume that full year revenue growth could be around 15% if current trends continue. The revenue momentum we've seen this year has clearly been accelerated as a result of the investments we've been making in marketing, value propositions, technology, and people. And those investments show up across the expense lines you see on slide 19. Let me start at the bottom with operating expenses, which were up 3% year over year in the third quarter. Looking forward, I still expect our full-year OPEX to be below the $11.5 billion we originally expected as we continue to keep tight control over our operating expenses while also investing in technology and our people to drive long-term growth in our business. Moving on to variable customer engagement expenses, at the top of slide 19, there are a few things to think about. Most importantly, in 2020, we added some incremental benefits to many of our premium products in an effort we refer to as value injection because our customers were not able to take advantage of many of the travel-related aspects of our value propositions. The cost of this value injection effort generally showed up in the marketing investment line and are now winding down. We are able to wind them down because our customers are again engaging more with the travel aspects of our value propositions, which is a good thing in terms of longer-term customer retention and growth prospects. It does, however, mean you see more year-over-year growth in these variable customer engagement costs. As one example of the financial implications of customers again engaging in travel-related aspects of our membership rewards program, In the rewards line, we made a roughly $200 million adjustment this quarter to our membership rewards liability to reflect a higher mix of redemptions in travel-related categories. Looking forward, as I've said the past few quarters, I'd expect these variable customer engagement costs overall to run at around 40% of total revenues. Turning next, To the marketing investments we're making to build growth momentum, you can see on slide 20 that we invested $1.4 billion in marketing in the third quarter as we continued to ramp up new card acquisition while winding down our value injection efforts. We acquired 2.6 million new cards, up 87% year-over-year and 6% sequentially in the third quarter. Much more importantly, though, than just the total number of cards, we focus internally on the overall level of spend and fee revenue growth we're bringing on from new acquisitions and revenues from this quarter's acquisitions are trending stronger than what we saw pre-pandemic. One key driver of this performance is the great demand for our premium fee-based products, with new accounts acquired on these products more than doubling year over year and representing 65% of the new accounts acquired in the quarter. In particular, Acquisitions of new U.S. consumer and small business platinum and gold card members were at all-time highs this quarter, and this was again one of the best quarters for small business new account acquisitions in the U.S. Based on the opportunities we've seen in the first three quarters of 2021, we now expect to invest over $5 billion in marketing for the year. We feel really good about the results we've seen from our strategic investments and see an opportunity to continue to invest during the recovery to maximize sustainable long-term growth. Turning next to capital, on slide 21, our CEG1 ratio was 12.6% at the end of the third quarter, which declined from the prior quarter but remained above our target ratio of 10 to 11%. In the quarter, we returned $3.6 billion of capital to our shareholders, including common stock purchases of $3.3 billion and $337 million in common stock dividends. on the back of a starting excess capital position and strong earnings generation. Looking forward, we expect our CET1 ratio to migrate to our target range over the next few quarters as we continue to return to shareholders the excess capital we hold and generate while supporting balance sheet growth. So let's close by talking about what the signs of momentum we saw in the first three quarters of this year might mean for the future. As a reminder, we started the year with a wide range of scenarios of potential outcomes for 2021 as we did not know how the medical and economic environment would evolve during the year and the impact it would have, most importantly, on our credit reserves. Now, three quarters into the year, the macro outlook has steadily improved and our actual credit performance has remained incredibly strong. we've already released $2.3 billion of reserves, accounting for over $2 of EPS year-to-date. That still leaves us, however, with a lot of reserves due to the remaining uncertainties I spoke about earlier. So our updated Scenario 1 on Slide 22 assumes that this uncertainty persists, that the medical environment and economic outlook does not improve further, and that we therefore don't release any additional credit reserves this year. That could lead to an EPS outcome as low as around $8.90 per share. Our updated scenario two, in contrast, assumes that we continue to see strong credit performance as the remaining stimulus and forbearance programs roll off, and that we also see continued improvement in the economic outlook, leading to less uncertainty, and in all likelihood, a lower level of credit reserves. In this scenario, our 2021 EPS could be as high as around $9.50. In closing, we feel really good about the progress we've made this year as a result of our investments in marketing, value propositions, technology, and our people. And as the year has gone on, we've gotten even more confident in our ability to deploy significant resources towards building sustainable long-term growth momentum. Based on all these current trends, we are confident and our ability to be within the high end of the range of EPS expectations we originally had for 2020 in 2022, and to continue to drive towards higher levels of sustainable growth over the long term. And with that, I'll turn the call back over to Vivian.
Vivian Zhou
Head of Investor Relations
Thank you, Jeff. Before we open up the lines for Q&A, I will ask those in the queue to please limit yourself to just one question. Thank you for your cooperation. And with that, the operator will now open up the line for questions. Brad?
Operator
Operator
Ladies and gentlemen, if you wish to ask a question, please press 1 then 0 on your touch tone phone. You'll hear a message indicating you've been placed in queue, and you may remove yourself from queue at any time by pressing 1 then 0 again. If he's using a speakerphone, please pick up your handset before pressing the numbers. And one moment please for the first question. And our first question comes from the line of Ryan Nash with Goldman Sachs. Please go ahead. Hey, good morning, Steve.
Ryan Nash
Analyst at Goldman Sachs
Good morning, Jeff. Morning, Ryan. So as we look ahead to next year, Jeff, you said that you expect to be on the high end of your original 2020, which is what you had mentioned last quarter. If we look back to that time frame, you were expecting mid-to-high loss, mid-to-2s, mid to high twos losses provisions were going to be in the three and a half to $4 billion range versus where I look now losses are running sub one. And you know, you don't expect them to move up that much for the next few quarters. So maybe just one Jeff talk about some of the puts and takes that, um, such that you wouldn't be above the high end, given how much leverage you have from credit. And then second, Steve, maybe you could expand on the comment that Jeff made, you know, to continue to invest, to maximize. the long-term growth that can help you sustain the financial algorithm that you laid out at the beginning of the call. Thanks.
Jeff Campbell
Chief Financial Officer
So let me start, Ryan, by pointing out my remarks. You know, we've already this year, because of the environment, added over $2 of VPS to our earnings just from releasing credit reserves. So as you think about my comments about 2022, We assume next year we'll have strong credit results, but you're going to go from having a several billion dollar good guy on the provision side this year to having more of a normalized for the new world of lower credit losses provision expense next year. So we see that as a pretty impressive grow over to, in fact, be confident in getting to the high end of where we originally thought we'd be. in 2020 next year, considering the magnitude of that grow over, considering that it's not reliant on a full recovery across all of our businesses. We actually see tailwinds that probably will help us in 2022 end into 2023. And that's why, as I turn it over to Steve, I think we are so emboldened by the progress we've seen bringing new people into the franchise, Ryan. that we think we have an opportunity here to continue to invest significant resources to drive longer term, even higher levels of sustainable growth.
Steve Swery
Chairman and CEO
Look, if you would have asked me at the beginning of the year, would we invest almost $5 billion in marketing this year, I would have said no. But we're not governed by what level we think we should or what anybody thinks we should hit. We're governed by the fact that are tremendous opportunities out there and when you look at what is going on sort of what our acquisition activities right now look we brought in 2.6 million cardholders and and what we really focus on is what revenue those cardholders really bring in and what we're seeing is we're seeing a cardholder base that is spending more that we're bringing in that has a better fico profile um and it's skewing millennial and it's skewing fee pay. And so, you know, as we, you know, run our models, we'll be governed by, you know, can we continue to acquire these card members? And we are. And the reality is, is that, you know, and I said this from day one, we're running this for the long, you know, the medium to long term. And the reality is if we continue to find those great opportunities, in the consumer base, in the SMB base, in some opportunities beyond the card that we might have. We'll continue to invest. So as we look at it right now, our plan is to continue to be aggressive with our investments, constrained by our investment return models, not constrained by a certain level that people think we should or should not be at. And know that's that's just the way we've been running the business for the last you know few years and we'll continue to do that and i think it's really served us well you know during the pandemic i don't think you would have thought that this year we would have spent that kind of money and but i think the key point is we're spending that money to grow the business profitably we're not spending that money um because we're we're we're in some battle to keep up with the joneses here okay
Operator
Operator
And our next question comes from the line of Betsy Grasick with Morgan Stanley. Please go ahead.
Betsy Grasick
Analyst at Morgan Stanley
Hi. Good morning.
Operator
Operator
Hi, Betsy. Hi, Betsy.
Betsy Grasick
Analyst at Morgan Stanley
A couple of questions here. First, just following up on that, on the marketing side, it seems like that is in line with, you know, what you've been spending historically as a percentage of revenues. So should we take your comments to mean that you would ramp that up from here or that there's a trajectory of marketing expense spend that's going to be similar to what you've had in the past as percentage of revs?
Jeff Campbell
Chief Financial Officer
Well, I think, Betsy, what you should take is that we're not governed by thinking about, okay, we've got to keep the percent of revenue that marketing represents constant or similar to where it was in 2019. We're governed by the universe of really attractive opportunities we see to build longer-term growth momentum. So that's what has driven our marketing spend now, including value injection, to over $5 billion this year, much higher than Steve and I started the year thinking it would be. And as we think about 2022, we're very confident in the kind of EPS outcome that we've been talking about, But the ultimate amount of marketing that goes with that is going to be a function of the attractive opportunities. And because we're getting such great growth from the spending, as Steve talked about, we're actually generating more revenue from the dollars that we're investing in marketing than we were pre-pandemic. The marketing starts to become a little self-funding while still hitting our EPS targets if the opportunities are there. So that's what's going to drive us. in terms of how much marketing we do next year. And was there a part two, Betsy, if the operator keeps you on?
Operator
Operator
My apologies. Our next question comes from the line of Mihir Bhatia with Bank of America. Please go ahead.
Bob Napoli
Analyst at William Blair
Hi, and good morning. Thank you for taking my question. Not surprisingly, I also have a question on marketing and engagement spending. So in terms of maybe just talking about it at a little bit of a higher level, right? In terms of competition, I understand that American Express has always played in a very competitive market for many years. Maybe talk about the dimensions of the competition. Have they changed post-competition? Are you seeing different players? And also just in terms of your marketing and customer acquisition spending, How is it different today than it was maybe pre-pandemic, like in 2019? Are you making investments in different things? Are customers asking for different things?
Steve Swery
Chairman and CEO
So, you know, look, the only time I'd say competition sort of ramped down was during the pandemic when nobody was really acquiring a lot of cards. But, you know, when we look at the range of competitors, you have to realize that We're looking at competitors on a global basis, country by country. We're looking at competitors across corporate card, small business, and consumer cards. And I think as we talk to, quite honestly, as we talk to you guys about competition, where the drive tends to be is consumer competition in the US. And the reality is that this has been a competitive market since the financial crisis. I mean, I think, you know, the consumer card competition really heated up after the financial crisis when, you know, the big money center banks decided to really get serious about their consumer card business. And, you know, a lot of them have done a really good job. And we compete very vigorously with them. And so I don't really think it, in my mind, I don't think it's changed all that much. I think it paused a little bit. during the pandemic, but I don't think it's changed at all. The other thing that I would say is there are a range of other competitors out there, fintechs and what have you, and we continue to watch them, whether it's competitors in the corporate card space, competitors in other places. From a buy now, pay later perspective, That's not really a big competitive threat to us. I mean, when you think about buy now, pay later, it tends to be targeted at low FICO. It tends to be targeted at a lot of debit card users. It's used as a customer acquisition vehicle. And that's just not the game that we're playing. We've had a buy now, pay later product since 2017. And it's just another way for our card members to manage their spending within the overall American Express relationship. It's a transaction by transaction management tool, which quite honestly is a lot more flexible than point of sale, buy now, pay later, because you don't know who's going to actually have point of sale at every merchant you go to. And then for the paying for people, which is also another thing that's out there, which is a version of buy now, pay later, You know, there, you know, actually, our charge card product gives you more float and gives you rewards. So, you know, but you have to look at all this stuff, whether it's, you know, whoever's coming into the space. So we look at, you know, we look at competitors all the time and, you know, you have to evaluate, you know, how it attacks your customer base. But I think the way we run this business and you've seen this over decades is. We continually to put more value and build a bigger mode around our customers. And just look at what we've done with the platinum card here. We refreshed this product while it was going gangbusters, both of them. You know, we were at record levels of platinum acquisition before the refresh. And yet we went out and refreshed and went out and raised the fee. And how can you do that? Because you're adding more value, both on the consumer side and both on the small business side. And so look in the third quarter, we have record levels of, you know, not only gold and not only platinum, but gold card acquisition for our base. So, you know, we feel really good about that. I think, you know, as far as, you know, how you spend your money, you know, look, we do, obviously the industry has changed. You do a lot less direct, you do a lot less direct mail than you used to do. You do, you know, there's a lot more sort of aggregator, acquisition. But I think what's really important about us as we look at our marketing spend, we look at our marketing spend not only for prospect marketing, but we invest in our customers. And we spend marketing money on our customers to continue to grow their spend, to upgrade their product, to introduce them to our lending capabilities. And it creates a flywheel, right? Because what you do is you bring these prospects in, And then you manage these prospects and get them to become more and more profitable. And one of the things that we hang our hat on is we look at our customers as a platform for growth. And if you can continue to do more and more with your customers, they will generate more revenue, you'll have more loyalty, and you're seeing that. You're seeing that in our retention metrics. You know, we really look at our marketing spend. It's not just acquisition. It's also with our existing customer base. So, you know, and that's probably changed a little bit more over the years as we've invested, you know, more and more in our customers as the product set that we have continues to expand.
Jeff Campbell
Chief Financial Officer
And, you know, Steve, one of the best examples of that last evolution you talked about is the fact that Our member get member program or our existing card members who are so attached to the brand that they get other card members and friends to also get attached to the brand. That has come from almost nowhere a few years ago to being one of our most significant acquisition channels. And I think it's a real commentary on everything you just talked about.
Operator
Operator
And we do have those follow-up questions from Betsy Grasick with Morgan Stanley. Please go ahead. Sorry about that, Betsy.
Betsy Grasick
Analyst at Morgan Stanley
Oh, no problem. Thanks. Yeah, you mentioned during the prepared remarks that this was one of the best quarters for acquiring small business. And I wanted to tie that into an article that was out recently saying that you're going to be working with Goldman Sachs to enable B2B for your business. This is really in the corporate card, the top 250 companies globally that you work with. And in this article, it suggested that you would not be offering transaction account directly from yourself, but you're tying in with a partner to enable that. Maybe you could give us some color as to how this offering is – you know, expected to drive, you know, business opportunities, talk about the transaction account banking piece of that. And then if you could tie it into what you're seeing in SMB and what you could be offering to SMB clients too, that would be helpful.
Steve Swery
Chairman and CEO
So it's, it's, it's good to clarify this. So look, we're very excited about the partnership with Goldman and, you know, look, we, you know, we have a, we have relationships with 60% of the fortune 500 companies. And when we compete, You know, as we compete, sometimes we compete with other money center banks that have corporate card programs and also have transaction banking, and they tend to, you know, integrate that. And so Goldman is very interested in getting into transaction banking, not as necessarily as interested in getting into the corporate card. We do a number of things, you know, with Goldman Sachs, you know, from a customer perspective. They're a customer of ours. We're a customer of theirs. and you know as john and and david and i were talking about things uh it looked like a really good opportunity they or they were trying to ramp up their transaction banking we have the corporate card um and putting those things together in that space a space that we really weren't going to get into transaction banking as related to large banks it's not it's just not our space okay corporate card is but not transaction banking so We decided to look at the top 250 and if that goes well, and there's no reason why it will not go well, then we can put it a little bit more downstream to say the S&P 500. We have a different perspective as it relates to the SMB space, which is why, if you remember what we've talked about from an SMB perspective is we want it to be the working capital providers for our small businesses. And now in the small business space, we have a very good footprint, not only in the United States, but good footprints internationally. We also remember during a pandemic, we bought Cabbage. And what is Cabbage? Cabbage is basically a transaction banking platform, right? And so what Cabbage has, Cabbage does short-term loans. It does working capital loans. It will do merchant financing loans. It has a transaction banking account. It has a debit card attached to it. And we have our American Express card attached to that. So we have a very different philosophy as it relates to small businesses where the commitment of capital, the commitment of cash that we have to put out and the commitment from a loan perspective will be much smaller and be much more diffused across the entire SME base. And so we believe it's a sweet spot for us. Uh, and that was the cabbage piece of it. We did not believe that transaction banking was a sweet spot for us in the, from an S and P 500 and above. Um, and we're really thrilled to be partnering with Goldman on this.
Betsy Grasick
Analyst at Morgan Stanley
Got it. Thanks.
Operator
Operator
And our next question comes from the line of Bob Napoli with William Blair. Please go ahead. Uh, thank you. Good morning. I guess, uh,
Bob Napoli
I wanted to follow up on Steve and Jeff on the SMB business and the competitive environment in that space and your movements in adding additional products and services. There is a lot more competition, I guess, from venture-backed companies like Brex and Divi and Ramp. You know, Divi now part of your partner, Bill.com. But how do you see those companies are growing very fast and they're providing, I think, spend management or business spend management services. How do you view that competition relative to your SMB efforts? And are there additional products and services and ecosystem you're building for your SMB clients?
Steve Swery
Chairman and CEO
Well, look, I mean, from an SME perspective, I had a pretty good quarter, you know, up up 13%. So we feel pretty good about that. And I think I'll just point you back to what I just responded to Beth with. Obviously, we went out and bought Cabbage. And Cabbage has, look, it has cash flow analysis on it. It has transaction banking. It has debit. It has the ability to loans. And so now what you do is you take a fintech platform like Cabbage, you take American Express with over 3 million small business, you know, customers and a sizable balance sheet and a sizable brand and a lot of capabilities. You put that together and we believe it gives us a really great offering as it relates to, you know, to our SMB base. And look, and I'm not going to discount, you know, any of those, you know, Ramp or Brex or Divi or any, you know, we never discount anybody. And you look to learn from people as well. But we believe that the combination of what we have and the space that we're in and putting together Cabbage and then also integrating into Cabbage, you know, ACOM pay and our AP capabilities, our automation capabilities, you know, puts us in a very, very good position to continue to compete in this space and continue to grow and continue to win.
Operator
Operator
And our next question comes from the line of Aaron Siganovich with Citi. Please go ahead.
Aaron Siganovich
Thanks. Maybe we could touch on capital distribution a little bit. The buybacks for the quarter were, you know, well above, I think, more than double what the stream is expecting. Is that kind of level just more of a catch-up, or do you expect to have kind of an elevated level of capital return for the next couple of quarters?
Jeff Campbell
Chief Financial Officer
Well, you are correct. Aaron is quite elevated, probably our largest ever quarter of share repurchase, and it's really strictly a catch-up, right? This is our first quarter where we were completely free of any Fed constraints on our buyback. We've been very clear for many years that our target CET1 capital ratio is 10% to 11%. As you all know, that is actually well above the regulatory threshold. It's really more governed by our own view of the balance sheet and the rating agency view of the balance sheet. So since the constraints from the Fed were lifted, while we don't want to disrupt the market, we did buy more aggressively. I think you will continue to see us buy above what I will call a steady state level. And our steady state level is pretty high as a company with a 30% ROE. We generate a lot more capital than we need each year but it'll stay elevated until you get back down into that 10 to 11 percent range which i'd expect to happen over the next couple of quarters and we do have a question from the line of rick shane with jp morgan please go ahead thanks guys for taking my questions this morning um look i think when we look
Rick Shane
Analyst at JP Morgan
back at what's happened over the last year we really see the strength of the american express franchise and the core business um and in a lot of ways things have stayed the same i'm curious when you look forward what do you think is different about the business as we emerge uh from the covid crisis is that the demographic of your customer is it the expansion uh of you know with cabbage what what's going to be different in the next three years because of what we've seen in the last year?
Steve Swery
Chairman and CEO
Well, I think that if you look at sort of what's happened here, I think we've bedded down customers a lot more than we've ever bedded them down in the past. And that was because we really focused on a lot of this value proposition, you know, enhancement. And one of the reasons that I started my remarks today with sort of pre-pandemic at the pandemic and during the pandemic was to show that this was a bit of a continuum here, right? When you think about this, what we talked about a number of years ago was really focusing in on our customers, focusing in on refreshing our products and services, becoming more digitally engaged, and expanding that organic core of products and services. And what I think what we saw during the pandemic here was that we saw an accelerant as it related to online. Our online spending, you know, has accelerated tremendously. I think, you know, we're 27% up in Q3 here. Goods and services, you know, 19% growth over 19. And so we've been able to direct our card members in ways faster than we probably would have gotten there without the pandemic. And, you know, again, I think looking at our overall strategy of, you know, refreshing these card products has led us to expanding our overall base. As we expand the value propositions, I mean, look, we're talking about over 70% millennial and Gen Z acquisition in a platinum card where we just raised the fee to $695. So it's obviously speaking to that base. And I think that's one of the things we've seen over this time period. is how much more we are speaking to that customer segment. And so when you put that all together and you add the SME piece of it, which is a complete expansion with Cabbage, is that we're opening up a lot more doors for us to do business with our SME customers. And one of the things we've learned is that the more products that you have with your customer, the higher retention rates that you have, Obviously, the more revenue that you have and the more engagement that you have. And so I think we've probably driven faster to where we thought we were going to get ultimately as a result of the pandemic. But we haven't fundamentally changed where we were going. And that's why I wanted to start this conversation this morning with this is a continuum for us. But again, like we've talked about in the environment, online has been accelerated, you know, probably three years from a macroeconomic perspective. And I think we're seeing our strategy that we were looking to continually to implement that has been accelerated and it's proven to be right.
Jeff Campbell
Chief Financial Officer
The one financial piece, Rick and Steve, I'd add to that that is very similar is that our funding structure is has actually changed quite significantly over the course of the pandemic to be more heavily weighted to our depository products, which are our lowest cost of funding. And when I project ahead three years, that trend is going to continue. So that is actually, I think, perhaps a little noticed, but very positive change for us as well when you look a little longer term.
Steve Swery
Chairman and CEO
One other point that I'll just make and not to beat on this, but When you look at the fact that we've – when you look at our acquisition and you see where we are acquiring these card members, it has actually expanded our playing field. And so with that playing field expanded, that's why you're seeing this broader marketing spend because you have more customers to go after. You have more archetypes now that you can go after than you did probably three or four years ago because the product is speaking to a broader set of consumers out there now. broader in terms of the demographic and broader in terms of age and so forth, and wants and needs. The products are all getting broader, and a product can now appeal to multiple customer sets. And you're seeing differentiation between the products. It's just not an upgrade. When you look at the gold versus the platinum, there are specific differences here that speak to a different consumer or a different small business customer. So I think that has probably changed as well.
Operator
Operator
And we do have a question from the line of Dominic Gabriel with Oppenheimer. Please go ahead.
Dominic Gabriel
Analyst at Oppenheimer
Great. Thank you so much for taking my questions. I was just curious, on the 3 million SME customers, as you look at the total US SME spend, does that volume growth typically track the total market, given how penetrated you are there with your relationships? And I guess, would that include any cash conversion? Or I know it represents inventories. Is most of that done on card anyway? Thanks.
Steve Swery
Chairman and CEO
Yeah, look, I don't have sort of market share information on that, but sort of at the tip of my fingers here. But it is – We think from a 13% growth perspective, we are probably growing at or above market at this particular point in time. But when we look at this, what is down from an SME perspective is T&E. So you are seeing a conversion of check or cash or wire to card. And I think we saw that during the pandemic. And I think there's where some of the investment in sort of our AP automation has helped as well. And, you know, when you talk about B2B spending, you know, approximately 80% of SME spending is B2B spending. Maybe 85% of SME spending is B2B spending. And they use it for lots of different things. They, you know, there's some inventory management. But remember, our SME base is so broad. And it's, you know, professional services, lawyers, HVAC, so forth and so on. you know, they do use the product for goods for resale as well. I mean, it's, you know, auto glass companies use it to buy auto glass and, you know, plumbers use it to buy supplies and so forth and so on. And you're probably seeing a little bit more cash conversion, but, you know, we're pretty pleased with that 13% number of growth, plus with the TE component of that being down.
Operator
Operator
And we do have a question from the line of Lisa Ellis with Moffitt Nathanson. Please go ahead.
Lisa Ellis
Analyst at Moffitt Nathanson
Hey, good morning. Thanks for squeezing me in. I had another like a follow-up question on the growth that you're seeing in the millennials and Gen Zs that you called out on slide five. Can you just take a step back and comment a bit on what features and rewards specifically or like which card profiles that you're seeing are particularly attracting those consumers like How have you been this successful over the last couple of years? And then also, can you give us any sense of the percentage of your U.S. card base or some measure along those lines that's currently in those younger cohorts?
Steve Swery
Chairman and CEO
So the last part, we don't really, we haven't, I don't know if we've disclosed the last point, but let me go with the first point while they feverishly look for that answer, Lisa, as they're sitting around the table with me. As far as the first part, look, you know, millennials and Gen Zs are about experiences and they're about access. And I can speak for experience having a house full of them. And so, you know, they love to travel. They love to do things. And when you look at the platinum card product, which had always been positioned as, hey, I'm a real high spender. I need to have that platinum card product. You have to look at the utility of this product. And again, You know, you look at fine hotels and resorts, and you look at the value that you get out of a fine hotel and resort booking with an early check-in and a late checkout or a free breakfast and a hundred dollar credit at the, at the hotel. And then, you know, you look at, you know, streaming credits, they're online shoppers, you know, there's rewards accelerators, there's travel credits, there's access to tickets, there's access to, you know, special card member events. It is a range of services that they use. And look, Equinox is another benefit that we put on. And, you know, look, we just added, you know, Walmart Plus, you know, membership, which, you know, a majority of our platinum card holders shop at Walmart. And we think this is a great benefit as well. So when they look at this product, it really is a lifestyle product for them. One that ranges from, their everyday activities of online spending and streaming all the way to traveling and the credits they get, you know, whether it's global entry and TSA pre and all those kinds of things. So it is a wide-ranging, value-rich product for, you know, for these younger people and, you know, older people like myself. But basically, out of this particular cohort, it's 27%. of our overall spending. And in the third quarter, that grew 38%. So we feel pretty good about that as we move in. So I think that gives you the answer to your second question.
Operator
Operator
And we do have a question for the line of Meng Xiao with Deutsche Bank. Please go ahead.
Meng Xiao
Analyst at Deutsche Bank
Thanks for taking my questions. I wanted to ask you about potential M&A. Are there sort of any areas in your product set that might benefit from possible bolt-on acquisitions? And then, you know, has there been more opportunities to engage in the fintech space or have high valuations continue to be a headwind to any sort of activity there? Thank you.
Steve Swery
Chairman and CEO
Well, I mean, look, let's take a little historical walk down memory lane. But, you know, we have, you know, we bought, you know, Resi, which was a great bolt-on acquisition for us. with, you know, dining and it becomes a great system for new card members because we don't just, you know, limit Rezzy to, you know, to our cardholders. And then, you know, we added Lounge Buddy, which is a lounge finder, which provides our card members not only with access to our Centurion lounges, but other relationships that we have over 1,200 lounges. And it'll also give them perspective on if our lounges are full or not. Then we bought Mezzy and we bought Cake and, you know, a few others. And then obviously Cabbage. You know, so look, we're constantly looking, and AcomPay, we bought as well. So we're constantly looking for those bolt-on acquisitions, you know, things that will continue to drive our overall organic core and make our overall product set better. You know, some of the things are, you know, obviously the prices for FinTech is, you know, you know, are obviously some of these things are very highly valued and obviously the math doesn't work. But, you know, the way we've looked at it is if something makes strategic sense overall, then, you know, we'll look at doing it. But I think, you know, the big thing for us is we have a feeder system with Amex Ventures, you know, where we have, you know, probably investments in 40 plus, 50 different entities right now. And it gives us an opportunity to test drive them. It gives us an opportunity to learn. And, you know, through some of these investments, it led to us acquiring, you know, companies down the road. So, look, you never say never about anything. And that's probably as far as I'm going to go. But we're always interested in things that are going to be accretive to the company overall.
Operator
Operator
And we do have a question from the line of Mark DeVries with Barclays. Please go ahead.
Mark DeVries
Analyst at Barclays
Yeah, thanks. Steve, I wanted to ask you about how you're thinking about crypto. As you attract more of these millennials and Gen Zs who are digitally native, how important is it to think about offering either the ability to pay or integrating it into your rewards prop? And then also on a related matter, how are you thinking about whether there's a role to play developing kind of a supplemental settlement layer to address interoperability issues? And then finally, when should we expect you to buy a CryptoPunk?
Steve Swery
Chairman and CEO
So look, we think about a broad range of digital currencies from crypto to stable coins to government-backed digital currencies. And look, we think about cryptocurrency much more as an asset class at this particular point in time. We don't use our card to sort of buy stock. People don't use our card to buy stock, and I don't think people are going to use our card anytime soon to buy crypto. So I don't see that as a big role. Having said that, within closed ecosystems of NFTs and stable coins and things like that, you see it. I mean, we're on NBA Topshop. You can use the card there, and there's a few other places where you can use the card, and we'll We'll see how that all plays out. I think there are opportunities down the road, potentially, you know, membership rewards and things like that as redemption options. But I don't see at this point, I don't foresee it at any point where cryptocurrency is going to be a threat to traditional credit card payments. And, you know, there's a lot of reasons for that. There's obviously there's rewards. There's service. There is the ability to dispute. And there's also the ability to extend credit. So there's always a role, I think, because I get asked this question, is it going to displace traditional credit cards? And I think the answer to that is no. I think there is a role, though, for digital currencies. I think it can make... cross-border payments a lot more seamless and a lot easier to conduct. And so we'll see how government digital currencies and other stable coins play out.
Operator
Operator
And we do have a question for the line of Sanjay Sakrani with KBW. Please go ahead.
Sanjay Sakrani
Analyst at KBW
Thanks. When we look at the year-over-year improvement in goods and services, I guess, is there a way to parts apart, how much of that is sort of your same customer growth versus new customer growth versus inflation. I'm just trying to think about how that cycles through when travel and entertainment comes back. I have one follow-up after that. Thanks.
Steve Swery
Chairman and CEO
All right. Well, we don't think it's a hell of a lot of inflation at this particular point in time. As far as new customer, you know, weren't a lot of new customers we acquired last year. And so same customer sales are driving quite a bit. But I don't have that at my fingertips at this point. But I think what I would say is that when we see what we've seen from a value proposition injection perspective last year, we saw a lot of that stuff stick. So we saw more card members putting wireless on. We saw more card members putting streaming services on. And that has continued to flow through. We've seen more of our card members putting online spending on. So I think that our belief is that's going to stick. And when you look at goods and services growth, it's 19% over 2019. It's 18% over 2020. So it has been it has been consistent. So I think that's here to stay. And I think what will happen is we'll get that traveled. The other thing I would say is we talked about the millennial cohort before. And that being up 38%, our boomers are not back. And so the majority of our traditional card base is not back yet. And that is not growing at 38%. But the reality is they will come back. And they will come back as they feel more safe and And so we think that's a tailwind for us going forward.
Sanjay Sakrani
Analyst at KBW
That's very helpful. And then I guess, Jeff, is there a way to be more specific on the provision next year? I know it's going to be dependent on loan growth and the macro, but as you're thinking about what's embedded in your expectations for the high end of the range, I mean, is it close to several billions of dollars? Maybe you could just talk through that, please.
Jeff Campbell
Chief Financial Officer
Well, I think Sanjay, the way to think about it is like many financial institutions, we are still holding an appropriately but significant level of reserves driven by the uncertainty in the medical and economic environment. At some point, that level of uncertainty is going to decrease down to zero. And at some point, those reserves being held for that have to also go pretty much down to zero. Now, so that's got to happen probably mostly over the course of next year. On the other hand, as loan growth begins to pick back up, which it has in the last quarter, as delinquencies start to drift up, I don't think they're going to spike up, but they'll drift up a little bit, then the actual, what I'm going to call BAU part of your provision is going to start to drift up. What's really hard to predict though, Sanjay, is the relative pace of those two things next year. What I feel very confident though in pointing out, as I did a few minutes ago, is that relative to this year where you've had billions of dollars that have led you to a net benefit on the provision line, I certainly don't expect that next year, which is why we feel pretty good about the confidence and the range we've given given that it actually represents several just billions of dollars of improved business performance from a pre-provision perspective. But those are the dynamics that we think about. All right.
Dominic Gabriel
Analyst at Oppenheimer
Thank you.
Operator
Operator
And our final question comes from the line of Don Vendetti with Wells Fargo. Please go ahead.
Don Vendetti
Analyst at Wells Fargo
Good morning. I'll close it out with a question on regulation, Jeff. You know, a lot of things have been going well for the company. Just want to check in specifically on the U.S. side and just see if you're feeling comfortable as you can, you know, with the environment.
Steve Swery
Chairman and CEO
Yeah, you know, Don, I'll answer it. I think we're as comfortable as we could be at this particular point in time for everything that we know. But, you know, you're always worried about everything, you know, and regulation is one of those things. But I think right now, I think we're okay. And, you know, when we think about regulation, we specifically think about, you know, things that have happened in Europe and things that happened in Australia and so forth. And we really don't see that happening in the U.S. We'll see what happens as it relates to the CFPB as, you know, and how that all plays out. But You know, I think, you know, we've lived in this environment a long time. We know how to operate in this environment, and I think we'll just be fine. But I don't see any sort of curveballs, if you will, coming down the pike at this point. So that's what I have to say about it.
Vivian Zhou
Head of Investor Relations
With that, we will bring the call to an end. Thank you again for joining today's call and for your continued interest in American Express. The IR team will be available for any follow-up questions. Brad, back to you.
Operator
Operator
And ladies and gentlemen, the webcast replay will be available on our Investor Relations website at ir.americanexpress.com shortly after the call. You can also access a digital replay of the call at 1-866-207-1041 or 402-970-0847. Access code 873-2937. After 1 p.m. Eastern on October 22nd through midnight October 29th. That will conclude our conference call for today. Thank you for your participation. You may now disconnect.
Steve Swery
Chairman and CEO
After saving with customized car insurance from Liberty Mutual, I customize everything.
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