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spk05: Good morning. My name is Julie and I will be your conference operator today. At this time, I would like to welcome everyone to the Bath and Body Works third quarter 2021 earnings conference call. Please be advised that today's conference is being recorded. During the question and answer portion, you may ask a question from the phone by pressing star 1. I will now turn the call over to Ms. Wendy Arlen, Chief Financial Officer at Bath and Body Works. Wendy, you may begin.
spk11: Good morning. Welcome to the Bath and Body Works third quarter earnings conference call for the period ending October 31st, 2021. As a matter of formality, I need to remind you that any forward-looking statements we may make today are subject to our safe harbor statement found in our SEC filings and in our press releases. Joining me on the call today are CEO Andrew Meslow and Senior Vice President of Investor Relations, Amy Preston. All results we discuss on the call today are adjusted results and exclude the third quarter loss on extinguishment of debt in both years as described in our press release. All results we discuss today represent the continuing operations of the Bath and Body Works business as the Victoria's Secret business has been classified as discontinued operations due to its spinoff on August 2, 2021. Thanks, and now I'll turn the call over to Andrew.
spk01: Thanks, Wendy, and good morning, everyone. Turning to our third quarter performance, we delivered strong results, and we could not have done so without the continued hard work and commitment of our associates and partners in stores, distribution and fulfillment centers, call centers, at our vendors, and our offices. We'd like to express our deep appreciation for their ongoing dedication and efforts. We reported adjusted third quarter earnings from continuing operations of $0.92 per share compared to $0.83 per share last year. This result significantly exceeded our third quarter guidance for earnings per share between $0.55 and $0.60. The upside versus our guidance was driven by better than forecasted sales and a higher merchandise margin rate. We continued our strong momentum in the third quarter. Net sales were 1.681 billion, a decline of just 1% versus last year's exceptionally strong results, and a 53% increase compared to 2019, which was consistent with the two-year growth we delivered in the first half of the year. Performance was strong across all months of the quarter, as we saw a good customer response to our fall seasonal and Halloween merchandise. We also launched two new fragrances in the third quarter, Fairytale and Open Sky, both of which exceeded our expectations. We are satisfied with our inventory position as we head into holiday. While we are better positioned than most retailers due to our primarily domestic supply chain, we are not immune to challenges. We have proactively managed production and promotions throughout the third quarter and did not experience significant out-of-stocks, and we do expect our assortments to be full and abundant for holiday. We are partnering closely with our vendors to support production needs in order to continue to meet customer demand. In terms of our product offering and marketing stories, we invite you to watch a video showcasing our holiday assortment, which we posted to our website this morning. Inflationary pressures in raw materials, wages, supply chain, and transportation costs negatively impacted our third quarter results and will put even more pressure on our fourth quarter as we described in the commentary which we released yesterday evening. We will continue to proactively manage pricing and promotion with the goal of offsetting as much of this cost pressure as possible. We are forecasting fourth quarter sales and earnings per share growth over last year and significant growth versus 2019. Specifically, we expect fourth quarter earnings per share between $2.10 and $2.25 compared to earnings per share from continuing operations of $1.96 in 2020 and $1.41 in 2019. And we expect sales growth in the mid to high single digit percent range compared to last year. We are well positioned as we go into the important holiday season and fourth quarter. We have confidence in our merchandise assortments And although it is very early, customers are responding positively, and quarter-to-date sales are in line with our expectations. Risks related to COVID persist, and we will continue to operate both of our channels in a safe manner for our customers and our associates. With continued smart and disciplined management of the business, I believe we can deliver a strong holiday and fourth quarter. Thanks, and now I'll turn it over to Amy Preston.
spk12: Thanks, Andrew. That concludes our prepared comments. At this time, we'd be happy to take any questions you might have. In the interest of time and consideration to others, please limit yourself to one question. Thanks, and I'll turn it back over to Julie.
spk05: Thank you. If you would like to ask a question, please press star 1. You will be prompted to record your first and your last name. please unmute your phone when recording your name. And to withdraw your question, press star two. Once again, to ask a question, please press star one. Our first question comes from Ike Borchow with Wells Fargo. Your line is open.
spk04: Hey, good morning, everyone, and congrats on the sustained growth. I guess, Andrew, I'm sure someone's going to ask this, so I'll just be the one. I mean, your margin's were very elevated last year. You guys, you know, really were a key beneficiary, but you're really sustaining those levels of profitability in a way that I think most people did not think was likely. Can you kind of just give us an update? Are we still thinking that this is a low 20s margin business? I mean, you're going to be above the mid 20s this year. Just kind of curious, like structurally, how are you seeing things evolve? I would love some higher level perspective from you if that's okay.
spk01: Yeah, sure. Thanks for the question. So yeah, we've said pretty consistently on earnings calls and in investor meetings that we believe that an operating margin in the low mid-20 range is appropriate for this business because we think it affords us the right balance of investing in our product, our customer experience, our capabilities, while also generating a very high return on sales. And as we've also talked about, really the the driver of the breadth of that range from low to mid is really going to come down to most likely how we're able to maintain the merchandise margin improvement that we've realized here over the last 18 months. And so I would say that our confidence on that from a promotional and pricing power standpoint remains high. And as we've seen each of the first three quarters of this year, we've been able to keep promotion levels at or below where we were in 2020 and meaningfully below where we were in 2019. And again, that's a combination of all the different levers that we use in terms of more full price selling, less clearance, fewer days of real power traffic driving promotions, higher prices when we do run promotions selective higher tickets and fewer shop wide discounts. Really the wild card that's come into play though last quarter Q3 and this coming quarter and forward is going to be around inflationary pressure. And so again as you look at our margin improvements in Q3 relative to Q2 it was not as much as it was in the first half of the year and that difference was really about those inflationary pressures. And again, those are in raw materials, they're in transportation and supplies, and in wage rates. And we expect those costs, as we disclosed in our comments, to only go up further in the fourth quarter. So that really is, we believe, more of a short-term, on a rolling 12 basis, probably Q3, of 21 through first half of 22, where we start to lapse some of those costs. But as we look beyond that, again, it's going to come down to how much of that merchandise margin pricing power are we able to sustain. And again, as of right now, we're still very confident in our ability to do that. Does that address your question, Ike? Yeah, thanks so much, Andrew. Appreciate it. Yeah, my pleasure.
spk12: Great. Thanks, Ike.
spk05: Next question, please. Yes, our next question comes from Lorraine Hutchinson with Bank of America. Your line is open. Thanks, good morning.
spk08: Andrew, can you talk a little bit about some of the pricing actions that you have taken and what the consumer response has been? And then also if you'll continue to adjust pricing and promotions on a go-forward basis to offset some of these supply chain issues.
spk01: Yeah, thanks Lorraine. So again, As I kind of highlighted there in the prior answer, we have lots of different levers at our disposal around pricing and promotions, including ticket price increases and frequency of promotions and depth of promotions. On the ticketing front, as we started to get line of sight to what the inflationary pressures were becoming in the end of Q2 and into the back half, of the year, we did make select ticket changes. So biggest example would be on our big three-wick candle business. We did take the ticket up by a dollar there. We also selectively took some tickets up in our body care key forms, as well as in some of our wallflower heaters. More importantly, though, because, again, the majority of our sales actually come from everyday promotions, We've also, based on our testing and our read and react capability, we have been gradually raising the level of promotion prices really across all of our categories here over the last 12 to 18 months. And that's frankly something that we do every day, that constant test, read, react, and make changes, something we've been doing for years. but honestly even more important in a time frame like this where we are facing the inflationary pressures. So we continue to do that. We believe we've been successful in that. We have not seen negative customer reactions to this point in terms of those changes that we've made either to tickets or to promotional levels. And we'll continue to do more of that. I will say As we move into the fourth quarter, the reality is the fourth quarter is a much more promotional timeframe than the other three quarters of the year. We as a business rely much more on key promotional days that both drives volume, traffic, and customer acquisition. And so while we will still use that read and react capability that I described, as we head into the fourth quarter, you know, we are expecting a promotional activity more in line with last year, both from a frequency of pricing promotions as well as a depth of pricing promotions. And so that's what our forecast, that's what is embedded in our forecast.
spk12: Great. Thanks, Andrew. Thanks, Lorraine. Next question, please.
spk05: Yes, our next question comes from Kimberly Greenberger with Morgan Stanley. Your line is open.
spk10: Okay, great. Thanks so much. Really nice results here. Andrew, I wanted to ask about the sort of degree of magnitude that you're considering or contemplating for the fourth quarter gross margin. You talked about having the fourth quarter down compared to last year. If you could just help us understand order of magnitude. Your margins, as Ike said, have been really outperforming expectations this year. I'm wondering if you can just talk about the puts and takes around your gross margin forecast for the holiday season and what could cause that gross margin or the overall operating margin in Q4 to come in a bit better than you're currently forecasting. Thanks so much.
spk12: Okay. Kimberly, we're going to go to Wendy.
spk11: Good morning, Kimberly. So as we look forward to Q4 and our gross margin, as we talked about in our prepared remarks, what's really driving our gross margin down is the pressure coming from inflation that we talked about. So we are forecasting merchandise margin rate to be down significantly as compared to Q4 of last year. You know, that is being driven by the inflation. You know, of the inflation we called out, roughly half of it is raw materials and the other part of it being driven by transportation wage pressures and supplies. But a significant pressure on our AUCs is occurring in Q4. And that's combined with the fact that on the pricing side, as Andrew said, we're planning to be generally consistent from a promotional strategy in Q4 compared to last year. So you add that up, so to speak, and that's what's driving our gross profit or gross margin rate down significantly in the quarter.
spk12: And then, Andrew, do you want to talk about potential upside to the forecast?
spk01: Sure. So again, the opportunity we have from a rate standpoint is really about whether or not we're able to be a little bit less promotional than last year. As I mentioned and Wendy reaffirmed, our current guidance is a very similar approach to last year. So if we were able to be a little bit more aggressive in terms of pricing than that, that could potentially result in some upside. And then, you know, the other piece would be if we're able to perform at the high or even higher range of our forecast, obviously some of the costs are, you know, more fixed in magnitude, and so we could get some leverage if we were able to over-deliver on the sales line versus our forecast. Terrific.
spk12: Thanks so much. Thanks, Kimberly. Next question, please.
spk05: Yes, our next question comes from Simeon Siegel with BMO Capital Markets. Your line is open.
spk02: Thanks. Morning, everyone. Grats on your ongoing results. Really well done. So the AUR is great. It feels pretty well understood at this point. I think in the script you said you saw a low-double-digit increase in UPTs as well. If I got that right, can you just speak to that growth? I don't know if there's any new shopping tendencies there. with higher bundling you're seeing versus pre-COVID, if there's something you think that'll last or if there's a one-time COVID lapse. So just trying to think about the UPTs going from here. And then to the last point, if you can speak to the 90 to 100 million increase in forecasted costs, if you can break that down between raw materials, supply chain, and transportation at all, that would be really helpful. Thanks, guys. Okay.
spk12: So we'll start with Andrew.
spk01: Thanks for the question, Simi. I just want to make sure I understood the first part. That was specific to the digital business?
spk02: or to the overall business? Whatever it was, I think you called out a pretty nice for transaction.
spk12: Two years. Two years, yeah.
spk01: So when we think about the business on a two-year basis in general, the growth that we've seen in stores has been phenomenal. And really that started with the reopening trend from last year in the July, August, September timeframe. And from there, we saw continued strength through the bounce of the year. So in the third quarter versus two years ago, we saw traffic up, we saw conversion up versus two years ago, and we saw transactions up significantly. And then to your question, we saw average dollar sale up meaningfully on a two-year basis. And again, the driver within that is both UPTs and AUR, AUR through some of the pricing and promotional pieces that we were talking about earlier. But on the UPT side, it's really been driven by the continued move of our customer to purchase across multiple categories. And that has been something that we have been, frankly, driving for in terms of how we build our assortments. So we do a lot more cross category collections now than we did further back in our history. We do a lot more cross category merchandising, both in stores and online. And we occasionally do cross category promotions as well. And so the combination of all of those activities has driven us to see on a multi-year basis, us go from about 55% of our customers purchasing multiple categories two years ago to now close to 60% of our customers purchasing across multiple categories. And that obviously has a great impact on the UPT and, you know, more importantly on that average dollar sale.
spk12: Great.
spk11: And we'll go to Wendy for the question about cost. Thanks. On inflation, in terms of the guidance, roughly half of the dollars that we mentioned in our prepared remarks relate to raw materials. So we're seeing pressure throughout the components that we use in our business, including wax and other parts of our product. So that's roughly half. I would say roughly a quarter or 25% of the pressure we're seeing is in transportation. So that would be both inbound, outbound, and parcel. And then the balance would be primarily in wages. So whether it's the wage rates at our vendors that produce our product or in our distribution centers and fulfillment centers, we are seeing in all those places, we are seeing wage pressure. So that's how it breaks down.
spk12: Thanks, Wendy. Thanks so much.
spk02: Congrats, guys. Best of luck for the holiday.
spk12: Thank you. Next question, please.
spk05: Yes, our next question comes from Matthew Boss with JP Morgan. Your line is open.
spk00: Great, thanks, and congrats on another great quarter.
spk12: Thanks, Matt.
spk00: Andrew, can you speak to growth in the customer file that you've seen during the pandemic, how you think this translates to market share opportunity by category going forward? And then a question that I just had in terms of the P&L. So you're guiding fourth quarter sales. up mid to high single digits against 22% growth a year ago. So as we think about the algorithm, mid to high single digits going forward, obviously, compares will ease over time. Does that provide potential upside, you know, as we think multi-year about your ability to lap up against these material compares and what it may mean going forward?
spk12: Thanks, Matt. Andrew?
spk01: Yeah. In terms of the customer, so the great news there, Matt, is that what we were talking about at the end of last year, at the end of 2020, was that despite the fact that we had overall a very strong year, we actually had seen a decline in our customer file in 2020, really driven by the fact that our stores were closed for 90 days in the middle of the first half. And so while We saw a great performance in the back half of 20. We still came up short. The good news is that the first half of 2021 and Q3 have continued a strong trend of absolute customer growth, so that we're now up on a rolling 12-month basis. We're up low double digits to two years ago. In addition, so that's in terms of the number of customers that we're seeing, And we're also continuing to see really very strong customer engagement metrics that are up from a spend standpoint in the high 20% versus two years ago. So very, very strong file. And within that, to part of your question, we're seeing nice growth on a two-year basis now across all of our categories from a customer standpoint. And as mentioned earlier, that percent of customers who are shopping across multiple categories is also up meaningfully. And as we've disclosed in the past, those multi-category customers spend over three times more than a customer who purchases only one category. In a similar way, we're also seeing nice growth in our dual-channel customers. low teens percent of our business now in dual channel customers versus high single digit percent of our customers dual channel two years ago. And those customers also spend order magnitude three times more than a single channel customer. So nice performance there. Again, we gained, you know, what this is all telling us is that obviously we gained customers here during the pandemic. Some of that obviously through soaps and sanitizers. But as we're now lapping really the extreme of those timeframes in Q2 and Q3 of last year, we're seeing very nice retention rates. Our retention rate on customers is actually higher than it was pre-pandemic, even on a much higher customer base. So that's great. As mentioned earlier, the engagement metrics continue to be very strong. And importantly, I think one of the things to also know is that the profile and performance of the new customers that we've gained inside of this timeframe is very comparable to the performance of our prior customer files. So these are equally valuable customers that at this point we believe should be very valuable on a go-forward basis as well.
spk12: Great. Matt, did we... Hit all your questions.
spk01: The second question is about Q4 guidance.
spk11: Yeah, on Q4, I think you're asking about our longer-term growth algorithm and what does our Q4 guidance tell us about the longer term. You know, I would say our multi-year growth algorithm, as you pointed out, we communicated was we anticipate total sales growth of being up mid to high single digits over time. We believe that is still the appropriate growth algorithm. I think what's important to note about Q4 is that we are lapping capacity restrictions in Q4 of last year. So that's something that as we look for a multi-year growth algorithm, we won't have that as we go forward in 2022 and later. Great.
spk12: Thanks, Matt. Next question, please.
spk05: Thank you. Our next question comes from Stephanie Wysink with Jefferies. Your line is open.
spk07: Hi, good morning. This is Grace Mangon for Steph. I'm wondering if you could talk about the trends that you're seeing in sanitization and the outlook for that part of the business going forward. Thank you.
spk12: Thanks, Sandra.
spk01: Yeah, so we look at the soap and sanitizer business together and really think about how that's performed during the pandemic relative to where it was prior to the pandemic. And as we've shared in the past, in 2019, for example, the soap and sanitizer business was right around 14% of our business, total business for the year. Last year, it got up to almost 20%. the business obviously driven by really the pandemic buying that was occurring in q2 and in q3 and as we said at the beginning of this year we expected to moderate this year and probably stabilize somewhere in the mid to low teens percent of the business what I would say is that our year-to-date results and our q3 results we're all in line with that level of expectation in terms of where we expect it to shake out. And I think it's important to know that in the third quarter, where I think there was legitimate concern about would we be able to anniversary the tremendously high sales growth that we saw last year of mid-50s percent in the total business, with soap and sanitizer driving a number that was in the north of 70% range in that timeframe. The good news is that while we did see an expected year-over-year decline in soap and sanitizer in Q3, the growth that we were able to generate on a year-over-year basis in our body care business, our home fragrance business, and our gifting and accessory businesses were almost able to fully offset that soap and sanitizer decline. And so, again, On a longer-term trend, we do expect it to be up to where it was pre-pandemic, but it certainly won't be as high. I'm speaking about substance sanitizers again. It won't be as high as it was in 2020. I hope that helps. Great.
spk12: Thanks. Next question, please.
spk05: Thank you. Our next question comes from Roxanne Meyer with MKM Partners. Your line is open.
spk07: Great. Congrats on the improved sales and full price selling in third quarter. My question is on White Barn. You know, you still have a nice runway for growth in your remodels. Can you remind us of the productivity of these, how much more productive they are than your stores without an attached White Barn, and how you see the path for growth over the next year and few years? And then as a follow-up on the flat promotional strategy for 4Q, I know that last year you adjusted your approach to promos just given your capacity constraints. So, for example, you know, running your candle day for multiple days. How are you going to, you know, impact things like that this year? Thanks a lot.
spk12: Thanks, Roxanne. Andrew?
spk01: Thanks, Roxanne. Yeah, so I appreciate the question on the White Barn strategy and performance. Prior to the pandemic, that was one of the major things we were talking about in the business. Again, as we had, prior to the start of the pandemic, gotten about half of our fleet through a white barn remodel, as we call it, where we add that white barn room to our existing real estate. And as we talked about pretty extensively, the productivity increases that we see out of those stores when we do that of You know, high teens to low 20% increases was something we continue to be very excited about. And the good news is after taking an understandable break on our real estate activity in 2020 out of abundance of caution, as we've ramped up in 2021 to numbers that aren't quite where we were in 17, 18, and 19 in terms of a number of projects, but still meaningfully higher than 2020, The good news is that the performance of those White Barn remodels or new stores continues to be very, very strong and in line with the level of performance that we were seeing prior to the pandemic. So where does that leave us? By the end of this year, we'll have about 1,000 of our stores in the White Barn remodeled format. And ultimately, we would like all of our stores to be in that format. Really, the question will be of the venues, the mall venues that are at risk or vulnerable, how many of those do we do versus how many of those do we replace with different off-mall locations? So the second part of your question on the Q4 promo strategy, again, as mentioned earlier, we are planning activity that's in line with last year, and to your point, The last year promotional strategy was meaningfully different than our prior year strategy. That included on some of our try it to believe it days, which are our key promotional sharp price days on individual categories, the candle day being the biggest of those, as you mentioned. We took from historically being only one day deals, generally on a big Saturday, to last year we were successful in spreading those out over multiple days. In addition, our Black Friday deal that historically has been a one-day only deal, that also last year we spread and basically made that promotion over the whole Black Friday week. And so in both of those cases, both those key price point try to believe it days, and that Black Friday deal, our intent is to be similar to last year and extend them over multiple days.
spk12: Great. Thanks, Roxanne. Next question, please.
spk05: Yes. Thank you. Our next question comes from Jay Sol with UBS. Your line is open.
spk03: Great. Thank you so much. I guess, Andrew, I have a question about hand sanitizer, about the market in general. you know, what's your sense for how the hand sanitizer market, you know, overall across the U.S. has performed? And can you compare that to your business just to help us maybe understand the trends within Bath & Body Works versus some of the trends, you know, more broadly speaking? And then secondly, you know, I think, you know, you touched on, you know, some of the constraints last year in stores during the holiday season because, you know, there was no vaccine yet and some of that. But can you also talk about some of the constraints online last year? I mean, last year, there's a lot of talk about shipping surcharges and difficulty fulfilling online orders because the demand was so strong. What will that look like this year? How will that online business compare this year to last year? Thank you.
spk12: Thanks, Jay. Andrew?
spk01: Thanks, Jay. So on sanitizers, obviously the market in 2020 saw an explosive growth. And I think as we've talked about on a prior call or two, You know, that included many, many people who historically have not been in the hand sanitizer business getting into the hand sanitizer business, you know, as a reaction to that tremendous increase in the market that was occurring, driven by customer demand, obviously. So, you know, as we've come out of 2020 and through 2021, many of those players, those ancillary players that have gotten into the business obviously got out of the business and in some cases had to go to deep price promotions in order to exit their positions. And so we are still very happy that we are in the hand sanitizer business. We're in it in a meaningfully and profitable way. It is up materially from where it was two years ago. As mentioned earlier, it's obviously down on a one-year basis as we're lapping that explosive growth last year. But we view it as definitely a very attractive market to be part of on a go-forward basis, as we do expect and frankly are continuing to see that customer behavior is different now in 2021 than it was back in 2019 and prior. So again, a market that saw tremendous growth last year. think the market is experiencing a decline this year we won't have full year numbers on that until early in the new year but certainly from what we're able to gauge that's what's happening but but we're very pleased with our business within that so the second part of your question on capacity online so yes last year certainly we were constrained in multiple ways so you know one way was The online business for Bath and Body Works was order of magnitude doubling year over year, and that certainly was not our plan as we entered the year in 2020. And while the team did a phenomenal job of procuring additional fulfillment capacity through the full year, the reality is we were really hand-to-mouth in terms of our ability to fulfill the business last year. And so while we were pleased with the overall business results, You know, the lead times or the amount of time it was taking to ship products to our customers was longer than we would like it to be. Our shipping cutoff as we headed into holiday was earlier than we would have liked it to be. And, you know, in some cases based on inventory levels, our online business wasn't able to participate in all the different promotions that we were running in stores. So I think the good news is this year we're in much better shape in terms of having procured the appropriate amount of fulfillment capacity that will allow us to have shorter shipping windows. And I'm knocking on wood, hopefully be able to extend our shipping cutoff pre-Christmas. Some of that will obviously depend on the macro environment and what our carriers are able to provide year over year. That, as well as our inventory levels, we're confident will leave us with much less constraint online this year versus last year.
spk12: Thanks, Sam. Next question, please.
spk05: Thank you. Our next question comes from Paul Lejway with Citi. Your line is open.
spk06: Hey, just one quick short term and one longer term. Short term, were there ticket changes that were taken for the fourth quarter this holiday season that had not taken effect in 3Q? So just curious if you've made any changes recently. Then just longer term, I'm just kind of curious, Andrew, what do you look at as the lowest hanging fruit as you think about that mid to high single digit top line growth over the next several years. But even as we look out to 22, any new categories, new opportunities that you see as kind of low hanging fruit as we look out to next year and beyond? Thanks.
spk12: Thanks, Paul.
spk01: Yeah, thanks, Paul. So on the first part of your question, Q4 ticket differences versus Q3, I think the short answer to that would be no. You know, the ticket changes that we made as we started to get visibility into the inflationary pressures, as I talked about earlier, we really made as we moved into the back half of the year. So the third quarter had those ticket increases in it already. So nothing that we're doing differently from a ticket standpoint, Q4 versus Q3. And then on your question on long-term, as we talked about over the summer, our long-term outlook and our business plan associated with that, we talked about lots of things in terms of further expansion within our existing core categories as well as getting into adjacent categories. But my belief is the lowest hanging fruit within that is still around key item opportunities to further expand out our assortment in the categories in which we already play. So examples of that are things like an additional form in candles. Today we're very reliant on the one three-wick and to a lesser extent on a single-wick candle, so additional opportunity there. Within body care, opportunities around things like bar soap, things like antiperspirant deodorant in the men's business, things like moisturizing body wash across the body care assortment. And then within soaps, we're also very reliant on our foaming soap, and so further expansion of additional soap forms and sanitizer forms opportunities. Again, from a lowest-hanging fruit within the categories that we're already very successful in, opportunity to expand key items. Got it. Thank you. Good luck.
spk12: Thanks, Carl. I think we have time for one last question.
spk05: Thank you. Our last question comes from Marnie Shapiro with Retail Tracker. Your line is open.
spk09: Hey, guys. Andrew, I was actually so happy to see the bar soak back, so thank you for that. I'm curious, as you guys have raised prices a little bit, pulled back on promotions, are you seeing, kind of conversely, a stronger reaction when you do put promotions in place? And how should we think about your post-Christmas traditional sale this year?
spk12: Thanks, Marty.
spk01: Andrew? Yeah, thanks, Marty. Good question. So, you know, again, the short answer to the first part of your question would be yes. So as we've either done ticket price increases or shallower everyday deal promotions, when we then do go to a sharper approach, promotion, whether it's on the try it to believe it days or even on other what we would call power promotions, you know, like a buy one, get one free event on our three-way candles, for example, we are seeing nice, strong reactions to those promotions. To your point, showing that while the customer has gotten accustomed to the higher prices, they still do really respond well when we do that deeper promo. And so the second part of your question on semi-annual sale, you know, semi-annual sale last year, we did run one, but it was at significantly shallower discounts than we are historically. And the penetration within that semi-annual sale driven by clearance merchandise and specifically bought for sale merchandise was down meaningfully over prior years. And in 2021, which will be calendar 2022 for that Jan sale, we are expecting a return to a more traditional approach to semiannual sale, both in terms of depth of offer and in terms of amount of clearance and bought for sale versus history.
spk09: Excellent. Thanks, guys.
spk01: And that's all embedded in our guidance.
spk09: I figured your promotions are doing well. Sometimes it's like a frenzy in your store when you run some of them.
spk01: We do like a frenzy. As long as we're all safe and socially distanced.
spk12: Thanks, Martin. That concludes our call today. Thanks for your interest in Bath and Body Works, and we wish you all a healthy and happy Thanksgiving. Thanks.
spk05: Bye. Thank you for your participation. Participants, you may disconnect at this time.
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