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Best Buy Co., Inc.
3/3/2022
Good morning, everyone. My name is Molly O'Brien, and I'm head of investor relations at Best Buy. We are very happy to welcome you all this morning. Thank you for joining us. Hopefully, you were able to review our earnings press release from this morning. This press release and a downloadable PDF of today's slide presentation can be found on our IR website, investors.bestbuy.com. Today, you will hear from several Best Buy executives, including Corey Berry, our CEO, Matt Balunis, our CFO, Jason Bonfig, our Chief Merchant, Damian Harmon, our EVP of Omnichannel, and Deborah DeSanzo, our President of Best Buy Health. Here is our agenda for the morning. First, Corey and Matt will recap our Q4 and Fiscal 22 financial results, as well as our Fiscal 23 outlook. Then we will begin the strategic update portion of the event. Corey will start with the strategic setup and discuss our membership program. As part of the strategic setup, Jason will talk about technology innovation and merchandising. Damian will follow them with a review of our omnichannel initiatives. Then Debra will provide an update on Best Buy Health. After that, Matt will come back to the stage for the financial discussion. Corey will provide a quick wrap-up before we break. We expect to take a 10-minute break at approximately 9.20 a.m. Eastern Time. After the break, we will start our Q&A session. Before we begin, I would like to note that our presentation today contains non-GAAP financial measures that exclude the impact of certain business events. GAAP to non-GAAP explanations and reconciliations can be found in our earnings release and our presentation materials available on our website. Today's presentation includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, and the company undertakes no obligation to update or revise such statements to reflect events or circumstances that may arise after today's event. Again, thank you so much for joining us. We are looking forward to a great meeting. And now, I could not be more excited to turn the meeting over to Corey Berry, CEO of Best Buy.
Thank you so much, Molly. Good morning, everyone. We are so pleased you could join us today as we report our fiscal 22 results and take this opportunity to update our longer-term strategy and our multi-year financial outlook. Today, we will discuss how our business has evolved and how we're planning to drive value over the next few years. We're not planning to cover all our initiatives or all our business units. We've tried to be as succinct as possible to focus on the topics and initiatives that we believe are most important for you to understand about our business, our plans, and where we believe we're headed, both for fiscal 23 and for the longer term. First, let's discuss our fiscal 22 results. Fiscal 22 was another record year. addition to record revenue and earnings our leaders continue to drive new ways of operating and our employees continue to do amazing things in the face of unprecedented challenge and change to support our customers technology needs in knowledgeable fast and convenient ways as we discussed when we entered the year we anchored on three concepts we believe to be permanent and structural implications of the pandemic that were and are shaping our strategic priorities and investments one Customer shopping behavior will be permanently changed in a way that is even more digital and puts customers entirely in control to shop how they want. Our strategy is to embrace that reality and to lead, not follow. Two, our workforce will need to evolve in a way that meets the needs of customers while still providing more flexible opportunities for our employees. And three, technology is a need and is playing an even more crucial role in people's lives. And as a result, our purpose, to enrich lives through technology has never been more important. With these concepts in mind, we piloted numerous store formats to test and learn in the past year. We advanced our flexible workforce initiative and invested in our employees' well-being. We introduced new technology tools designed to support both our customers and also our employees. And we also launched a bold new membership program called Best Buy Total Tech, designed to significantly elevate our customer experience and drive incremental sales. We will be talking more about all these topics today. All of this was against a constantly evolving backdrop. During the year, we navigated supply chain and transportation challenges, uncertainty as virus peaks rolled across the country, and then most recently, the disruption from the Omicron wave. Our teams did an amazing job against that backdrop, expertly managing supply chain challenges since the beginning of the pandemic to bring in products our customers needed. During the year, we continued serving our customers digitally at much higher rates. Our online revenue was 34% of our domestic revenue. And while it declined versus last year, it was up 115% or $8.8 billion compared to two years ago. At the same time, we also reached our fastest package delivery speeds ever. We are an industry leader in fast and convenient product fulfillment for our customers. In fact, The percent of online orders we delivered in one day was twice as high as pre-pandemic levels, despite the significant increase in volume during that same timeframe. These record results are driven by the investment decisions we have made in the last several years in supply chain, store operations, our people, and technology, many of which we discussed at our investor updates, both in 2017 and 2019. More importantly, These results are driven by our amazing associates across the company. Over the past 24 months, they have flexibly dealt with rapidly changing store operations as we responded to impacts of the pandemic. They created safe environments for our customers, and they worked tirelessly to provide excellent service. In fact, despite all the changes we went through in the last year, we delivered MPS improvements both online and in our stores. I am truly grateful for and continue to be impressed by our associates' dedication, resourcefulness, and flat-out determination. From a financial perspective, we delivered record revenue and earnings per share. Our comparable sales growth was 10.4% on top of a very strong 9.7% last year, growing $8 billion over the past two years. Our non-gap earnings per share was just over $10, up 27% compared to last year. And compared to two years ago, We expanded our non-GAAP operating income rate by 110 basis points. Our non-GAAP return on investment improved 840 basis points compared to two years ago. And we drove more than $6.5 billion of free cash flow in the last two years. In fiscal 22, we returned $4.2 billion of that to shareholders in the form of dividends and share repurchases. We also continued to deepen our commitment to the community and the environment. Many of you may have had the opportunity to view the video that was playing before the event started. We continue to believe that our ESG efforts are directly tied to long-term value creation, and I am proud of all our initiatives, but we only have time for me to cover a few examples today. We committed to spend at least $1.2 billion with BIPOC and diverse businesses by 2025. The goal is to create a stronger community of diverse suppliers and to help increase BIPOC representation in the tech industry. We also committed to opening 100 teen tech centers by fiscal 25. During fiscal 22, we opened nine to end the year with a total of 44. These provide teens in disinvested communities access to the training, tools, and mentorship needed to succeed in post-secondary opportunities and careers. In addition, we're building a diverse talent pipeline for jobs of the future. In terms of the environment, In fiscal 22, we were a founding member of the Race to Zero initiative, committing to accelerate climate action within the retail industry. We are also driving sustainability through the unique consumer electronic circular economy. We help keep devices in use longer and out of landfills by leveraging our customer trade-in program, Geek Squad repair services, responsible recycling, and Best Buy outlets. These are initiatives our customers and vendors value and capabilities no one else has at our scale and breadth. And we are honored to be recognized for our work. Notably, we have placed in the top five on Barron's most sustainable companies list for the past five years in a row. This ranking recognizes our strong performance across all aspects of ESG. In addition, we are on the CDP Climate A list for the fifth year, which recognizes leadership in making a positive impact on the environment. Now, let's move on to our Q4 results. I am extremely proud of what we accomplished during the fourth quarter. Our team showed remarkable execution and dedication to serving our customers throughout the important gift-giving season. This was evidenced by the fact that we drove improvement in year-over-year customer NPS metrics across almost all areas, particularly for in-store, online, and chat experiences. In fact, we saw our best ever customer satisfaction scores for our in-store pickup experience. Online sales were almost 40% of domestic revenue compared to 43% last year and 25% in Q4 of fiscal 20. We reached our fastest holiday delivery times ever, shipping products to customer homes more than 25% faster than last year and two years ago. We also completed the purchase of two companies that aligned with our strategy, which Jason and Deborah will talk about later this morning. we are deliberately investing in our future and furthering our competitive differentiation. This, as we expected, is temporarily impacting our profitability. The biggest areas of investment in Q4 were our new membership program, technology, and Best Buy Health, all core to our future growth potential. In the face of unexpected change, I remain inspired by the way our teams across the enterprise remain flexible to ensure our customers were able to find the perfect gift. We remain well positioned as we head into fiscal 23 as the unique technology provider for the home. I'll turn the meeting over to Matt to cover more details on our Q4 results and fiscal 23 outlook. Matt?
Thank you, Corey, and good morning, everyone. Hopefully you were all able to view our press release this morning with our detailed financial results. Our Q4 revenue was $16.4 billion. Our domestic comparable sales declined 2.1%, and our enterprise comp sales declined 2.3%. Revenue grew 8% versus two years ago. It was only slightly below the low end of our revenue guidance for the quarter due to a few factors. The first factor was inventory availability. We expected to have pockets of inventory constraints as we entered the quarter and called out a few areas including appliances, gaming, and mobile phones. As the quarter progressed, inventory was more constrained than we anticipated within a few categories and brands. These constraints included some high-demand holiday items, and the categories most impacted were mobile phones and computing. The second factor impacting our results was Omicron. The Omicron wave and the resulting high levels of employee callouts led to a temporary reduction in our store hours in January and to start fiscal 23. In mid-February, our staffing levels started to improve, and we increased store operating hours for the majority of our stores. Excluding these two factors, our revenue would have been comfortably in the guidance range we provided for the quarter. From a category standpoint, on a weighted basis, the top areas with positive comparable sales growth included appliances, virtual reality, home theater, and headphones. We saw comparable sales declines in gaming, mobile phones, tablets, and services. Turning now to gross profit, our non-GAAP gross profit rate decreased 50 basis points to 20.2%. This was about 20 basis points lower than we expected, primarily due to increased promotionality. When comparing to last year, the largest driver was our services category, primarily driven by total tech. Our product margins were largely flat to last year as the benefit from category sales mix was offset by increased promotions. Higher profit-sharing revenue from our credit card arrangement was a benefit to gross profit rate compared to last year. Lastly, our international gross profit rate improved 210 basis points to last year, which provided a weighted benefit of approximately 20 basis points to our enterprise results. Our enterprise non-GAAP SG&A dollars grew 5% versus last year, less than our guide of 8% growth, primarily due to lower than anticipated incentive compensation. Within our domestic segment, our SG&A dollars increased $139 million. The largest drivers were one, advertising, which included campaigns for both holiday and to drive awareness for our new membership offering. Two, technology. Three, increased store and call center labor that helped drive the record customer satisfaction scores Corey shared, and four, Best Buy Health, which includes the impact associated with our acquisition. Before I discuss the fiscal 23 financial outlook, let me spend some time on our new Total Tech membership program. Corey will provide a more holistic overview later in her presentation, but I will add some color on the impacts to our Q4 results and for next year. Total Tech is a near-term investment to drive long-term value. The thesis is that over time, we will capture incremental product sales from our members that will lead to higher operating income. But as we discussed in prior earnings calls, it does come with near-term profitability impacts. First, at $199, the standalone membership is profitable. It just isn't as profitable as legacy service memberships due to the breadth of benefits and the cost to fulfill them. Second, there's a loss of revenue and profit from existing revenue streams that are now included as benefits in the program. For example, previously standalone services like extended warranties and products installations are now included within our Total Tech membership. We still offer these services on a standalone basis or to non-members, but you can imagine there is an aspect of cannibalization as members are no longer paying incrementally for these items. So what does all this mean? We expect that the gross profit rate of our services category will reset to a new level going forward that is lower than it was prior to launching Total Tech. The way to drive more operating income despite this lower services gross profit rate is to add far more members than we thought was possible under our previous membership offerings. The key to increased profit will be through increased volume through a combination of more recurring membership revenue and incremental product purchases of our members. The number of memberships grew very nicely in Q4, and our plans for fiscal 23 assumed continued growth, but it will take some time to reach the scale necessary to offset the lower gross profit rate I just described. Therefore, total tech remains a pressure in fiscal 23, but we expect it to be a meaningful driver of both higher sales and operating income dollars in fiscal 25 targets. Now let's talk about our overall fiscal 23 outlook. Our guide is anchored around a comparable sales decline in the range of 1% to 4% and a 5.4% non-GAAP operating income rate. Our non-GAAP diluted EPS outlook is $8.85 to $9.15. Before we discuss the broader assumptions driving our guide, want to touch on our expected tax rate our non-gap effective tax rate is planned at a more normalized level of 24.5 percent in fiscal 23 compared to 19 rate in fiscal 22. as you may recall our q2 results this past year included a 47 cent diluted eps benefit from the resolution of certain discrete matters now i'd like to share a few important assumptions underpinning our guidance first We anticipate the traditional CE industry to decline in the low to mid-single digits next year as we lap the high levels of growth in stimulus actions from this past year. In addition, we anticipate the number of store closures to be in the range of 20 to 30, which is consistent with the trend over the past five years. As I mentioned, our fiscal 23 guidance assumes non-GAAP operating income rate of approximately 5.4% compared to 6% in fiscal 22. To be clear, the biggest driver of the lower operating income rate in fiscal 23 is our investment in total tech. As I just described, this near-term pressure will drive long-term value for our shareholders. There are, of course, other factors that we expect to impact our results that, for the most part, offset each other in fiscal 23. We do expect higher levels of promotional activity to pressure our gross profit rate, which is partially offset by the favorable impact of expected growth in our monetization of our advertising business, or Best Buy ads. We expect our full-year SG&A expense to be lower than fiscal 22 levels. The largest year-over-year variance is lower incentive compensation expense as we reset our plans after paying out at higher levels in fiscal 22 due to the overachieving of our performance targets. We expect the lower incentive comp to be partially offset by a few areas. The first area is higher technology costs primarily due to annualizing spend in fiscal 22. The second area is higher depreciation and store remodel expense, as Damien will discuss later, And lastly, we expect to see higher SG&A dollars in support of our Best Buy. You may have noticed we are not providing quarterly guidance, but I would like to provide some insight on the assumed phasing for fiscal 23. Due to the strong first-half comps last year, we expect our full-year comparable sales decline to be weighted more heavily in the first half of the year. In addition, we expect to see significantly more year-over-year operating income rate pressure in the first half of the year compared to the back half. To summarize, the two largest variables for fiscal 23 financial results are the short-term industry declines as we lap high growth in government stimulus and the investment in our new membership program that will drive long-term value. As we look to fiscal 25, we expect the CE industry will return to the high levels we saw in fiscal 22 and that total tech will drive meaningful growth. I will now turn the meeting back over to Cori to begin our strategic update.
Thank you so much, Matt. As I noted closing out my Q4 summary, we remain well positioned as we head into fiscal 23. I'd like to expand on this a bit as we highlight our strategic positioning. There are three key points you should take away from this morning. First, technology is a necessity, and we are the unique tech solutions provider for the home. Second, we have built an ecosystem of customer-centric assets, delivering experiences no one else can. And third, we believe our differentiated abilities and ongoing investments in our business will drive compelling financial returns over time. We believe we have the right strategy to deliver growth and value for all stakeholders. And we are excited to go into more detail about our plans. But first, let's do some level setting. Our purpose is unchanged and more relevant today, this minute, than ever. Our purpose to enrich lives through technology is enduring. And we have honed our five-year vision. We personalize and humanize technology solutions for every stage of life. Technology is no longer a nice-to-have. It is a necessity, and it is expanding into all parts of our lives and homes. Working has forever changed. Streaming content has exponentially grown. The metaverse is coming to life. We can power our homes with connected solar panels. Cars are connected. And we can monitor our health, including connecting with a physician from our living room. Every aspect of our lives has changed with technology and we uniquely know how to make it human in our customers' homes right for their lives. For example, we will send a consultant to your home for free to optimize the tech you have or add the tech you want. We can repair your phone screen and you can try VR headsets while you wait. You can meet with a fitness consultant in our virtual store who will match your fitness goals with our fitness products. or you can use our Lively device to connect with a Caring Center agent who can help you schedule a lift. These are just some examples, and you will see this come to life in many more ways throughout our presentation this morning. From a financial perspective, we delivered remarkable results over the past two years, and we are far ahead of where we expect it to be when we set our long-term financial targets back in 2019. As I mentioned earlier, in the past two years, we have delivered more than $8 billion of revenue growth. and improved our operating income rate by 110 basis points to 6%. We are in a strong position to drive the business forward and deliver growth. We do not for one minute believe we hit our peak revenue and margin this past year. As Matt outlined, we do expect fiscal 23 to look different as the industry cycles the last two years of unusually strong demand, and we leverage our position of strength to continue to invest in our future. But in fiscal 25, we expect to deliver revenue growth and expand our operating income rate beyond what we reported in fiscal 22. As we have always said, in order to deliver these financial results, it is paramount that we stay focused on our goal to remain a best place to work, and we continue to deepen relationships with our customers. As you can see, our new fiscal 25 targets are materially higher than what we thought just back in 2019. We now expect to generate approximately $1 billion more in operating income than our original targets. Given our margin rate, this is considerable growth in operating income dollars. So what's changed since 2019? Well, the CE industry is larger than we expected. Our online mix has nearly doubled. We have found ways to make our operating model more flexible and efficient while also investing in wages and benefits. We are accelerating our category expansion, and we have launched an entirely new membership program. On the flip side, the financial contribution from Best Buy Health is clearer, but also a bit longer term than we had originally modeled. This is based on primarily two things. First, demand in the active aging business and product constraints were impacted by the pandemic. Additionally, based on our internal learnings and insights from consumer behavior changes over the past two years, we tuned our strategy to focus on the growing virtual care opportunity, which Deborah will discuss in more detail later. As we think about our strategy going forward, it is important to look at how dramatically our business has evolved over the past several years. Here we use fiscal 15 to give a longer-term view to what a different business we have become. Most of these changes were already in motion before the pandemic and then accelerated significantly in the past two years. Let me expand on a few points here. I already mentioned our fiscal 22 online business was 34% of our domestic sales. That is more than $16 billion in sales compared to just $3.5 billion in fiscal 15. When you look at how we use our stores for fulfillment, the increase in the sheer number of products customers are picking up in our stores is impressive. This is even more meaningful when you consider the fact that our delivery speed is industry leading, and we cut delivery speed essentially in half over the past several years. Clearly, customers value our stores and the convenience and choice they provide. As Damien is going to discuss, we are increasingly interacting with customers via digital channels like chat and video and in their homes. And finally, membership is incredibly important both now and into our future. Our total tech membership is a big theme of today's presentation. But don't lose sight of the fact that we were a pioneer in loyalty programs. And our My Best Buy program now has more than 100 million total members. So with all of that as background, I'd like to tack back to our first key takeaway. Technology is a necessity. And we are the unique tech solutions provider for the home. So let's start with some industry context. The traditional CE industry is large and growing. There's no perfect external source that tracks our business, so here we're showing a historical view based on selected government PCE category data. Our outlook is based on multiple industry forecasts and internal data. As you can see on this chart, the industry was growing for several years and then accelerated during the last two years. As Matt mentioned, we expect it to step back this year as the industry absorbs the very high growth of the past two years. By fiscal 25, we believe it can be back to fiscal 22 levels, which is materially higher than it was pre-pandemic. In addition, we're expanding our addressable market by entering new categories in areas like health and electric bikes that are being disrupted by technology in a good way, as well as areas where we can really complete solutions for customers like indoor and outdoor living. Jason will provide a bit more detail on these in a few minutes. As a reminder, this is also a stable industry, Contrary to some sentiment, technology is no more volatile or cyclical than other large durable goods categories over time. And the last two years have significantly underscored the importance of technology in day-to-day life. What historically was seen as a want has become a need. 40% of Americans use digital technology or the internet in new or different ways compared with before the pandemic. And the use of telemedicine is triple what it was in just Q1 of 2020. The majority of people who started or increased activities like online fitness, telemedicine, video conferencing, and connecting socially with others virtually say they plan to continue this increased usage even after the pandemic. Terms like home nesting and virtual care have been invented to describe what all of us know so well, that where we work, entertain, receive healthcare, and connect has changed, and our homes are now central to our lives more than ever before. and they're also more tech connected than they ever have been before. As a result, there is an overall larger install base of consumers using technology. People own more tech devices than ever before. This combination of more devices and more activities also means customers need their tech to work seamlessly every day. True tech support when the customer wants it underpins living this way and is our unique asset across all these devices. And technology is extending in all aspects of our home, and we've all grown to depend on it. This is not a hit-driven category. It is an industry that is need-based, stable, and has been growing. We firmly believe people will continue to use technology more and both need and want to replace or upgrade their products. Billions of dollars of R&D spent by some of the world's largest companies, and likely some we haven't even heard of yet, means innovation is constant, and that innovation drives interest, upgrades, and experimentation into the future. This is not a static industry. So to talk about this exciting world of technology innovation, I'm honored to welcome Jason Bonfig, our Chief Merchandising Officer.
Thanks, Corey. Good morning. We continue to lead the tech industry with significant high share and high consideration categories. What I mean by a high consideration category Generally higher ASPs and a longer period of time from when you start to think about purchasing to when you actually purchase. Continuing to grow our share in these large categories like televisions and computing will always be a cornerstone of our strategy. But to be truly there for our customers and all their technology needs, we need to accelerate our share across other areas of technology as well and also some new spaces. This is where total tech comes in. On products with lower ASPs and shorter upgrade and consideration cycles, our share is generally lower. Total Tech creates a new value proposition that benefits customers when they consolidate their technology shopping at Best Buy. I want to give three examples of a customer journey that illustrate this point. Let's start with a customer that actually wants to upgrade their kitchen. They want to buy an entirely new kitchen suite with three pieces. That customer that has Total Tech does not have to worry about delivery and install. It's included in the price. That can be between a $400 and $500 value. A little bit later in the year, the same customer hypothetically breaks their phone. They want to get a new iPhone. When they purchase that iPhone at Best Buy, AppleCare is included. Just in the first year, that's just under $120 of value. Then a little bit later in the year, they want to get a new pair of wireless headphones. If you purchase those headphones at Best Buy, the warranty is also included, and you're a Total Tech member. That's a $30 value. Examples like these is where Total Tech benefits come to life for our customers and create a reason to make a considered visit to our app, our website, our store, and increases Best Buy share across all of the categories on the slide behind me. Technology innovation never stops. And even when you look over the past three years, you can see value of the new technology and what it creates for our customers. During the pandemic, the majority of the focus was around creating products to meet customer demand. This was a distraction, but even with that, there was significant innovation and value created by our vendors. The slide behind me highlights an upgrade over a three-year period of similar price points across laptops and televisions. While I won't hit on every new feature and advancement that happened, I'll highlight a few. For televisions, you get a full 10 inches more in screen size, almost no bezel, and the ability to navigate your TV with voice if you'd like to. On the laptop side, you can log in with your face. It's faster, thinner, lighter, and has significantly longer battery life. These continued evolutionary innovation cycles are never-ending, and they drive growth. They create reasons to upgrade and unlock new and better experiences for our customers each and every year. In fact, when we look at our customers' behavior, we're seeing a 7% to 15% reduction in the amount of time it takes a customer to get back into a category. They're coming back to categories faster because of these innovations by our vendors. I've highlighted how total tech and our vendor innovations will drive growth. Now I'd like to highlight some macro trends that will also drive opportunities in our business. I'll start with 5G and fiber. The expansion of speed and networks in general are really, really good for customers and technology. You can download a movie in minutes, collaborate with others instantly, access a video game or video content anywhere you want without latency. These are things that will drive new experiences and growth for our customers. The next trend is the metaverse and cloud. Have virtual experiences. Play golf with friends or family members virtually. Travel to places that you actually can't and have a full experience in the virtual world. In addition to that, when you look at the virtual world and cloud, there are new experiences that are created. Previously, you could just play a game on a gaming system and your television. Now you can take that same game seamlessly from the system to your phone to your tablet. In fact, if some of you have children like I do, you're constantly battling the ability for them to play anywhere they want, anytime they want. The cloud also solves significant customer pain points. Previously, our customers would tell us when they wanted to upgrade a computing product, it would take them 60 minutes to get it the exact way they'd want to. That would be moving their icons, their data, just getting it the way the old one was and having the features of the new. Today with cloud use, simply putting your credentials and in 10 to 15 minutes, it's actually exactly the way you want. You get all the benefits of the new technology and you get all the placement and all the setup of your old product instantly. That does drive upgrade and it drives interest in customers in upgrading more frequently. The next trend I'd like to talk about is automation and support. The connected home has been around for years, and it's now moving into automation and support more specifically. Single-function devices like robot vacuums today, tomorrow they'll move into security of the entire home, communication, and assistance for individuals. This is very, very important as our population ages and people want to stay in their homes longer. Automation and support is one of the ways where technology can enable people to just do that and accomplish their goals and solve that pain point. Next, I'd like to talk about customization and personalization. Customers have always wanted to express themselves, and technology is not excluded from that. But there has been significant advancement in manufacturing from appliances to cell phones, where customers can express themselves with a touch of color, a family photo, or any other type of personal expression that they'd like to integrate into the products. Sustainability is also a significant trend that's important to customers, but also very important to Best Buy. I'll start with a vendor example. Samsung televisions that we sell in our stores today have what is called Samsung solar cell technology in their remote controls. This eliminates the need for batteries, which is obviously very beneficial to the environment, but it also charges off of non... Make sure that we're supporting customers that want to upgrade more frequently. Today, you see that come to life with our recycling and trade-in programs, which are a very important part of our value proposition to customers. Over time, that will start to move into new usage models that may actually be upfront conversations about exactly how long a customer wants to use a product and when that next upgrade will happen. Will it be a year? Will it be two years? Or will it be three years as we move forward? Let's watch the video highlighting many of the areas I've talked about and even some new additional areas that will drive growth.
If you ever wonder how new technology can make your life easier, we've got some answers for you. It is the hottest technology coming. The coolest tech, up close and personal.
Catch a glimpse of the future and beyond.
It's almost like a place, more than just a device.
What about these monitors that I'm hearing about that could change the way you work at home? Holograms of all kinds are going to be part of our future. A lot of people have got no health wearable on them at all, and we've got to get at least one health wearable on everybody in the next 10 years. The metaverse is the biggest buzzword this year, ushering in a new generation of personalized tech to help transport us into a virtual world.
with a fitness expert.
The next area I'd like to talk about is personal electric transportation. This is a $3 billion industry with rapid growth. We've introduced 250 new products this holiday with 500 additional accessories around those products. We'll be adding physical assortment to 900 stores and a more premium experience in 90 stores over the next 18 months. We currently offer assembly, and we're in the pilot stages of service and support and repair for our customers. The last category I'd like to highlight is outdoor living. This is over a $30 billion industry, and our acquisition of Yardbird, a leading premium outdoor furniture company, provides the ability for us to accelerate this business across a nationwide network. That acquisition, combined with our strength in outdoor television and audio, and new partnerships with leading brands like Traeger, Weber, and Bromic, create a comprehensive solution for our customers. When we couple that assortment with our home consultants, and the physical and digital experiences that we've developed for customers, this is a really, really fast-moving category that has the ability to grow. You'll start to see Yarbrough products as fast as this spring in Southern California market, and we're very excited about that. To reiterate, we expect growth from total tech, consistent innovation from our vendors, macro trends that I've mentioned, new product categories that we don't even know about yet, and five new areas of expansion to move our business forward. Thank you. I'll hand it back to you, Corey.
Thanks so much, Jason. Obviously, you are the expert. Back to our second key takeaway. We have built a unique ecosystem of customer-centric assets, delivering experiences that no one else can. Consumer electronics is a distinctive industry. The products are constantly evolving. They're connected to networks that are constantly evolving. They all use different operating systems, and they range from small and powerful to large and breakable, often at high price points. And customers are more comfortable using tech than they have ever been yet. They also admit it's likely not doing all it could to make their lives better. Against that backdrop, we have built a unique ecosystem of assets that all work together to create a stickier and more valuable relationship with the customer. And we're investing in this ecosystem as we pivot against a backdrop of even higher customer expectations. We'll provide more depth on a number of these assets through the rest of the presentation. So anchoring this ecosystem is our expert advice and service. Customers are excited about tech and want to be confident in their purchase. We provide that in ways literally no one else can, from our expertly curated assortment to in-home consultations, all the way to tech support when your tech isn't working the way you want, or trade-in and recycling when you want to upgrade. And then building on that strength, our total tech membership ties these experiences together and provides unique benefits that customers value and no one else can provide. We then combine those unique experiences with our strength in omnichannel retailing, industry-leading and seamless shopping experiences and services across all channels, including in-home, in-store, digitally, remotely, and virtually. And finally, all these interactions provide us rich data and insights across customer experiences to create personalized technology solution tailored to the customer's specific technology and needs. And all this data fuels our business, like Best Buy ads, matching our partners' marketing to the most appropriate audiences based on our first-party data. When this ecosystem works together, it provides a unique experience tailored to the customer. It also reaches beyond our consumers into business partners, suppliers, and other strategic relationships that leverage our capabilities. Whether it's our consultative services highlighted on partners' websites or vendors leveraging our in-store pickup to fulfill from their websites, others value our capabilities. So let me add some color around the first part of the ecosystem. As I said, customers are excited about tech and want to be confident with their purchase, particularly when it's part of their daily life at home. So instead of me trying to describe all the parts and pieces to you, I think this video does an excellent job bringing to life the unique ways we provide expert advice and services seamlessly across all our touch points.
This is not just a store. This is one part of a truly unique customer journey, a place to get ideas, solve problems, explore. More than anything, it's a place to connect with people excited about the possibilities of tech for you. This is not just an employee. This is a guide, an expert, a friend, someone who can meet you anywhere, who provides insights and advice on things big and small, a person who can inspire you, who might just put a personal thank you in your next package this is not just a transaction this is a consultation a conversation it's help personalizing your tech and solving tricky problems like rewiring those built-in speakers in the house you just bought this is not just a delivery This is a skilled installation, a thoughtful setup, personable, safe, respectful, with little touches that show we take pride in our work. This is not just a membership. This is support, excitement, exclusive savings, peace of mind. It's the voice on the phone getting you reconnected so your daughter can turn in the big school project. This is not just a data recovery service. It's data recovery for Terry. And we recovered her cool stickers too. This is not just a logo. This is a symbol of innovation and inspiration. The latest tech. The greatest tech. It's a symbol of help and support. Of surprise and delight. When you see it, you see something like nothing and no one else. Something unique. You see Best Buy.
So again, just to reinforce, there is no one else that can provide this type of immersive experience at scale in a world where more and more of our lives are being lived in a way that requires technology. And we felt it was important to double down on our unique capabilities with an equally unique membership offer. This represents literally years of customer research and innovation and truly puts the customer at the center of our investments. Matt talked earlier about the financial implications of our new membership program. Now I get to talk about the fun part. Fundamentally, Total Tech is designed to provide our customers complete confidence in their technology, buying it, getting it up and running, enjoying it, and fixing it if something goes wrong. Matt and Jason already mentioned some of the benefits, but as a reminder, Total Tech includes product discounts and periodic access to hard-to-get inventory, free delivery and installation, free technical support, extended warranties on products, and much more. Because the membership is so comprehensive, it has broad appeal among our customers. There is truly something for everyone. And the benefit that's most appealing can vary based on a customer's unique shopping journey or their stage in life. So let me share some early examples. I say early because as a reminder, we literally just rolled this program nationally in mid-October. The benefits associated with purchasing products like product warranty and member pricing are being leveraged the most. Younger generations are using these benefits, especially AppleCare, at a higher rate than older generations. This is exciting and important, as extended warranties as a standalone business was definitely not a growing part of our business or strategy. And additionally, it's exciting that our employees have embraced this offer, realizing the suite of benefits means there is something in it for every customer. This makes for a more comfortable and natural sales environment and allows the employees to truly focus on the customer's needs. The VIP access to phone and chat support and access to Geek Squad support and services in general are used more often by older generations, which our legacy plans over indexed on. And the access to hard to get inventory is resonating with some of our most engaged customers who already interact and spend with us very frequently. That broad appeal is one of the main reasons we rolled out this program. We have significantly elevated the customer experience by packaging up unique benefits our customers value that no one else can provide. And by doing so, we believe we have made it inconceivable for them to purchase their tech anywhere else. From a business perspective, of course, the goal is to increase customer frequency and capture a larger share of CE spend. As a specialty retailer, our customer frequency has a different profile than mass merchants. As a result, it is even more crucial that we stay in the consideration set as customers are building out their technology solutions. I am incredibly happy to say that we are indeed seeing increased interactions with our total tech customers to the tune of about 60%. Also, when we look at MPS surveys, specifically from customers who are total tech members, they're running about 1400 basis points higher than non-members. From a spend perspective, it's difficult to calculate with precision given the early stage of the membership and our historical customer frequency. But we currently believe customers who sign up for the membership are spending about 20% more than they would have if they did not have the membership. We already have 4.6 million members. Now, to be transparent, we auto-converted 3.7 million total tech support and other legacy support programs. We have actively enrolled more than 1 million members since launching nationwide in October. And we see a path to double the number of members by the end of fiscal 25. This membership program is a vital addition to our customer relationship ecosystem, providing an offer that no one else can, and interaction data that is incredibly valuable to all aspects of our business, fueling our growth over time. And to deliver this offer seamlessly, we leverage another part of our ecosystem, omnichannel retailing strength. To provide more depth on the evolution of our omnichannel retailing model, I am pleased to welcome Damian Harmon, our EVP Omnichannel, to the stage to talk to you about how we are optimizing our workforce, reimagining our physical presence, and leveraging technology. Damian?
Thank you, Cori. It's great to be here with you today to talk about our accomplishments and our plans for this year and beyond across our Omnichannel portfolio. As Cori mentioned earlier, Omnichannel retail is a critical component of our strategic ecosystem. It's the most direct way to connect our strategy to the needs of our customers and employees. Let's look at the last two years before we dive into where we're going. These last two years have challenged our employees in ways we could have never imagined. Powered by our strategic investments, we were able to serve our customers' needs and grow the business. There are two areas I want to highlight. First, the connection between our online sales which expanded to 34% of our total domestic revenue and the 150% growth we've seen in our virtual interactions across video, chat, and voice. Today, 84% of Best Buy customers use digital channels throughout their shopping journey. These virtual opportunities have created new ways for us to offer customers the immediate ability to shop with an expert wherever they are. Second, and also connected to our customers using digital channels throughout their shopping journey, is we've seen a 72% growth in customers who are using our app while in our stores. This also creates an opportunity for us to build more digital interactions and technology-related solutions to support their needs. These numbers are amazing. We could not be more proud of our teams and how they've delivered. Just as importantly, it gives us an incredible foundation for continued growth and optimism as we look to the future. Now, from an omnichannel perspective, we look at the combination of customer experience, loyalty, plus operating efficiency. The two main drivers of that and what I'm going to talk about today are how we optimize our workforce and reimagine our physical presence in ways that serve our customers' needs in an ever-growing digital world. Our focus is on further developing our teammates to give them the skills to help customers inside and outside of our stores, but more importantly, through any number of digital channels that are at our customers' fingertips. At the same time, we will optimize our store portfolio, and as Matt mentioned, we will maintain the trend of closing 20 to 30 stores per year. However, with online penetration growing so rapidly the last two years, we're making investments in our stores to provide a better, more seamless shopping experience as customers move from online shopping to visiting our stores to video chatting from their home. So I'll start with our people. We have significantly improved efficiency and productivity of our store labor model. We've seen a more than 100 basis point improvement in store domestic labor expense as a percentage of revenue compared to FY20. We've also materially increased store productivity over the past two years. We've done this by reskilling our teammates and making investments that lean into physical and digital shopping experience. A few examples include our fulfillment improvements, consultation labor, and our virtual store. This allows us to leverage our employees more effectively inside and outside of our stores. The great news is that as we've made these adjustments, we've maintained a strong NPS in our stores. These investments in our people have allowed us to help them learn new skills, grow their careers, gain flexibility, and realize their dream by keeping them with us longer. We've increased our average wage rate 20% in the last two years by raising our minimum wage to $15 an hour and shifting some of our employees into higher skilled, higher paying roles. In fact, our average wage for our field employees this year would be over $18 an hour. Since we've started our flexible workforce initiative in 2020, 80% of our talented associates are now skilled to support multiple jobs inside and outside of our stores. And we're proud of the fact that our field turnover rates remain significantly below retail average and are near our pre-pandemic turnover rates. Overall, we're in a place we like right now. We're becoming more efficient without losing sight of delivering amazing experiences for our customers and our employees. We're going to continue to strike the balance between spend and productivity as we look at the factors that I just outlined. Now, an obvious differentiator for our workforce is our Geek Squad team, which continues to deliver an experience that creates reproducibility. We have nearly 21 million services interactions across in-store and in-home services. Expanding our customer base. In fact, 35% of our mobile phone customers are new or reengaged with Best Buy. This is enabled by a technical workforce that has an average tenure of almost nine years and a retention rate at 86%. No one can match that level of expertise at the scale we can. That's huge. That tenure has helped us produce fantastic NPS results. In-store, in-home, and through our remote service, customers spend 1.7 times more and engage 1.6 times more often across all Geek Squad services. Geek Squad will be a vital part of our total tech initiative, and we'll continue to offer stand-alone services that matter to customers, deepen those relationships, and drive frequency. Now, customers are also leveraging our expertise through consultations as well, both inside and outside of our stores. These consultations provide a direct access to customers for our ever-growing set of experts. Employees who have the skill sets to complete a consultation has grown by 78% last year. And with each consultation, we can inspire what's possible. Customers spend 17% more across their lifetime value, and they purchase more often when engaged for our consultations. Customers are loving this experience, and we're seeing strong NPS. When surveyed, 92% of customers say they will likely continue working with their expert. And when customers engage with one of our consultants or designers, they shop with Best Buy two times more frequently. So looking ahead, we believe our annual consultations will go by more than 200% by fiscal 25. As you saw earlier, we have 45 million virtual interactions across all channels, creating opportunities to engage our customers differently. We're excited about our virtual store, which just launched last fall. To date, our virtual store, in comparison to historical chat experiences, is generating higher close rate, higher sales, and a 20% improvement in customer satisfaction. And that's not all. Our vendors are extremely excited about it as well. We started with 17 vendors on board, and we will end fiscal 23 with over 60 vendors investing in our virtual store. This is an investment in us and the belief that we're creating a totally differentiating experience. We're expanding our virtual store and adding more categories like appliances and home theater. And we expect our virtual sales interactions to double by fiscal 25. So let's talk about ways we are reimagining our store in support of our physical and digital shopping experiences. We are very excited about the things that we're testing, learning, and in some cases implementing in our stores. First, let's talk about our experiential store. In 2020, we launched a test in one of our Houston stores and added two additional locations since then. Some of the key enhancements include dedicated showcase spaces for some of the new categories Jason mentioned earlier, like e-transportation, outdoor living, fitness. We expanded our Microsoft and Apple shops and dedicated more space to premium experiences like appliances, home theater, and audio. We expanded our Geek Squad presence for more customer interactions and space for repair services. And we've also enhanced fulfillment capabilities to include exterior lockers, additional space for shipping, packing, and fulfilling from our store warehouses. And we're excited about the performance. We've seen a 370 basis point improvement in MPS. We've seen a steady lift in customer penetration in the retail trade area, as well as overall customer spend. And we expect to continue to see strong revenue lift in these experiential stores, and we will remodel 50 locations in fiscal 23 and about 300 locations expected by fiscal 25. Now I want to highlight our 16 outlet stores that assort open box, clearance, end of life, and otherwise distressed large product inventory across major appliances and televisions, which might otherwise be liquidated at a significantly lower recovery rate. These outlets unlock value by alleviating space and capacity from our core stores, And they're an important element of our circular economy strategy by providing a second opportunity for products to be resold instead of ending up in the landfill. In FY22, gross liquidation recovery rate is almost two times higher than alternative channels. These locations are attracting new and re-engaged customers. 16% of customers are new and 37% of customers are re-engaged. In FY23, we will double the amount of outlet stores and will test expanding our assortments by adding computing, gaming, and mobile phones. As we discussed last year, we launched a test in Charlotte of a new holistic market approach. And as I mentioned earlier, the ways people are shopping today are entirely different than how they shopped two years ago. And our stores and the way they operate need to change and adjust accordingly. This work in Charlotte is a manifestation of the shopping evolution And this pilot leverages all of our assets in a full portfolio strategy across stores, fulfillment, services, outlets, consultation labor, and we bring it all together with our digital app. Within the test, we're looking at how a variety of store formats across 15,000, 25,000, and 35,000 square feet locations can serve a customer's needs. And this summer, we'll be introducing a 5,000 square foot store into the marketplace. When you look at the before and after map of the Charlotte market, you can see we have reduced our overall square footage by 5%, and yet we've increased our customer coverage in the marketplace from 76% to 85%. We've also added 260 access points where customers can get their gear, and employee delivery covers nearly half of the metro. So looking ahead, we'll be focusing on using this market to learn in fiscal 23 before we make decisions on what to scale or what not to. Technology enhancements are at the center of many of the changes I just mentioned. From self-checkout to virtual store, technology is supporting our teams and customers in new and exciting ways. Take a look at this video to see what we're doing.
Here's the new in-store and in-home technology update that best buys. Coming in at number one is the Best Buy app. It's the central hub of our seamless shopping experience. Customers are using the app more and more every day, which opens the door to more digital interactions and data we can use to build future experiences. In-store, customers can request locked-up products by simply scanning a QR code. It allows the customer to take control of their experience and self-serve while creating greater employee efficiencies. Fulfillment Lockers offer contactless 24-hour pickups and are the most labor-cost efficient way to serve our customers. Lockers can be used for same-day delivery carriers and Geek Squad service pickup and drop-off. The virtual store brings our physical and digital experiences together with real-time product experts available virtually for customers in-store and at home. Self-checkout means no lines. and out for the customer. Employees spend less actions with customers. Employees spend less actions with customers. How many stops away a service team? That's what it's all about. How many stops away a service team? That's what it's all about. Better, stronger, more.
It's all about better, stronger, more.
Our physical locations will enhance the shop. This year and our future as we focus on the combination of customer experience. Best Buy Health, Debra DeSant.
Corey and Damien shared.
Best Buy Health, Debra DeSant.
Corey and Damien shared. And health, as our work is an excellent. Corey and Damien shared. And health, as our work is an excellent. Let's see it come to life. And shared. And health, as our work is an excellent. Let's see it come to life.
And customers with products that make it. And customers with products that make.
When Angela's son gets sick, she purchases a Tidal Care medical kit from BestBuy.com and receives it the same day.
She uses the product in a virtual. Section. Angela also purchases.
with an online platform all of this creates an ecosystem that improves how people experience health care we've always connected customers with products and for decades we've been making connections in homes now we're delivering health technology support connecting patients with their physicians and those in need with instant attention, support and care. We're creating platforms for our devices and services and providing trusted partners with a connection to customers, ensuring their cutting edge products are optimized.
Our partnership with Best Buy enables our customers to receive expert support and a high level of service when purchasing our products. They are a trusted brand that gives us an added endorsement with consumers looking to bring health technology into their homes.
From within the patient journey, we're improving the healthcare experience and building a better future.
I hope the video begins to answer the question that I hear often. Why in the world is Best Buy in health? I understand the question because health is complex. It has a longer return on investment and other companies have not succeeded. So why will Best Buy succeed? We didn't build this strategy to be like any other company or to change who Best Buy is. We built our strategy on Best Buy's strengths, our world-class omnichannel, distribution and logistics, strong analytics, presence in the home, and our empathetic caring center agents. Our strategy is supported by the rapid consumerization of health and two significant trends. First, technology is moving into health. We recognize an $80 billion market opportunity for health technology and the desire for consumers to use technology to manage their health. And second, health is moving into the home. By 2025, an estimated $265 billion in Medicare services will move into the home. And 61% of patients say they would choose hospital care at home. And Best Buy has long proven we're a trusted advisor for technology in the home. 70% of the U.S. population lives within 10 miles of a Best Buy store, able to shop health and wellness products, speak with our expert blue shirts, and utilize our distribution hubs to fulfill their health technology needs. Geek Squad makes 9 million home visits annually, helping consumers set up technology, and perhaps more importantly, teaching them how to use it. And we have the confidence of our customers and partners as we work to help enhance the health industry. Our strategy is to enable care at home, building on the strengths in three focal areas. In consumer health, we provide curated health and wellness products. In active aging, we offer health and safety solutions to enable adults to live and thrive at home. In virtual care, We connect patients with their physicians and enable care at home. Our presence in each of these focal areas creates a flywheel where growth in one adds momentum to the other two. This is the strength of our story. Now let us look at the customer journey. Jason touched on a few areas of consumer health earlier, and our video introduced you to Angela, a 45-year-old mother and caregiver to an aging father. You saw her purchase a TitoCare home medical kit when her son was sick. And Angela can find countless other products to support the health of her family, from weighted blankets to exercise equipment to blood pressure cuffs and more. These products not only support our customers and their day-to-day health, but also serve as an entry to our other two focal areas, active aging and virtual care. Lively supports adults who want to age independently at home. Our easy-to-use phones and personal emergency response devices feature one-touch access to our caring center and services like urgent response, fall detection, and more, providing patients and caregivers with the peace of mind that care is only a call away. Last year, we launched our new Lively brand and a Lively partnership with Apple to feature our health and safety services on Apple Watch. And today, I'm happy to announce Lively on Alexa, which will launch this spring. Our Lively monthly subscription service provides a consistent revenue stream. And last year, we drove 15% year-over-year growth by adding 348,000 new lives served. Our caring center agents connected with our customers over 9 million times last year, offering a variety of health and safety services. So let's jump back to Angela's story. Angela worries about her father living at home alone, so she purchases a Lively smartphone and an Amazon Echo for her dad from Best Buy, along with a monthly Lively health and safety subscription plan. Jacob uses his Lively Smart to request a Lyft ride to a doctor's office through a caring center agent. He has a minor fall at home and uses his Amazon Echo to alert the caring center who can follow protocol to determine if emergency medical services are needed. And this patient journey is just one example of the many ways Lively supports active aging adults at home. Now let's look at virtual care. Accelerated by the COVID-19 pandemic, perhaps the most exciting opportunity lies within virtual care, where we enable patients to connect with their care teams. In November, we acquired Current Health. Current Health is making inroads into care at home through securing strong partnerships with successful programs at Baptist Health, Mount Sinai, AbbVie, the Defense Health Agency, and more. Our acquisition merges Current Health's FDA Cleared at Home platform with Best Buy's scale, expertise, and connection to the home. Together, we create a powerful virtual care experience. Jacob is in the hospital with sepsis. The hospital physician identifies and enrolls Jacob into the hospital's Hospital at Home program. Best Buy sets up Jacob's home with the technology needed for remote patient monitoring and trains both Jacob and Angela on how to use it. This ensures the hospital physician can focus on treating patients rather than being a tech consultant. This is a job that physicians had to play during the pandemic and it overtaxed our health system. At home, Jacob is monitored by Current Health's platform and a virtual command center. The hospital physician checks in daily with video visits to ensure he's feeling on track. The command center coordinates Jacob's home medications and notices a lack of data from his monitor. After discovering that he's improperly wearing the device, Geek Squad is deployed to assist him. The platform's algorithm alerts the command center that Jacob has a persistent fever, and the on-call health system physician prescribes a therapeutic, which is delivered by the pharmacy partner. When Jacob recovers, the hospital physician discharges Jacob, and Jacob continues to be supported by Lively. A few of the pieces in this patient journey are still in development. The Geek Squad integrated with Current Health, for example. But this is our direction. And you can see Best Buy is there for the patient with technology, support, and connections to enable care at home. And we're not building this alone. We're creating an ecosystem to support consumers in their care at home journey. Consumers are at the heart of our strategy. And throughout a lifetime of health needs, Best Buy is there to help enrich and save lives through technology and meaningful connections. As I mentioned earlier, our health opportunity creates a flywheel, driving growth in all three focal areas. Our revenue in fiscal year 22 was $525 million. We're growing 35% to 45% a year, and we are accretive in fiscal year 27, as the health industry has a longer return on investment. Thank you for your time, and I'll turn it back to Matt.
Thank you, Deborah. You've heard details from Corey, Jason, Damian, and Deborah about some key areas that give us excitement about the opportunity in front of us. We firmly believe our differentiated capabilities and focused investments will lead to compelling returns over time. While fiscal 22 was certainly an amazing year, we see a path to even higher revenue and earnings by fiscal 25. And as we look beyond fiscal 25, we see even more opportunity for revenue growth and operating income rate expansion as the benefits from our initiatives like Total Tech and Best by Health grow even further. Before I share additional details on our fiscal 25 targets, I would like to review a few guiding behaviors that have been our brand for several years. First, we plan to fund our growth through the cash we generate and return excess cash to shareholders. Second, we are committed to leveraging cost reductions and efficiencies to help offset investments and pressures in our business. Our current target set at 2019 is to achieve an additional billion dollars in annualized cost reductions and efficiencies by the end of fiscal 25. We achieved approximately $200 million during fiscal 22, taking our cumulative total to $700 million towards the $1 billion goal. Let me take a moment to reflect on our past performance. We have talked about our record results over the past couple of years, but it is also important to note that we have had very steady growth in the years leading up to the pandemic. This past year was the eighth straight year of comparable sales growth. In addition, we have expanded our operating income rate, earnings per share, and ROI. Earlier in the presentation, we shared our fiscal 25 targets, so I won't cover them in detail here, but I'd like to spend a few minutes on our fiscal 25 assumptions. We expect our revenue in fiscal 25 to be in the range of $53.5 billion to $56.5 billion. This range reflects a three-year compound annual growth rate of approximately 1% to 3%, despite the anticipated decline in sales in fiscal 23. I would also note that due to expected store closures, our comparable sales CAGR would be approximately 2% to 4%. There are a few key assumptions underlying the revenue expectations. First, as Corey shared, we believe the consumer electronics industry will remain significantly higher than it was pre-pandemic, and we expect that fiscal 25 will be back to a level similar to fiscal 22. Second, we believe we have an opportunity to capture even more market share than we have in the past. This is due to growth from Total Tech and the store initiatives that Damian talked about. As it relates to Total Tech, we believe that the combination of membership revenue and incremental purchases by members will add approximately $1.5 billion in revenue by fiscal 25 compared to fiscal 23. This is a net impact, so it incorporates the impact of cannibalizing other standalone services now part of our membership offering. Of course, we also expect revenue growth from Best Buy Health and the expansion into additional categories that Jason shared earlier. As we move to our fiscal 25 operating income rate outlook, we expect to expand our rate to a range of 6.3% to 6.8%. As we have highlighted, Total Tech is currently pressuring our fiscal 23 operating income rate. Health has also been an area of investment for us over the past few years. However, as each of them scales, we expect them both to meaningfully contribute to our fiscal 25 rate outlook. We also see opportunities to lean in even further on capabilities like our in-house media business, Best Buy Ads, which, as Corey mentioned earlier, is fueled by our first-party data. We expect this business will benefit our fiscal 23 operating income with benefits increasing in the out years. In addition, we expect to see rate benefits from our continued focus on finding cost efficiencies that benefit both gross profit and SG&A. Damian highlighted a number of strategies that are part of this effort. As we've discussed over the past few years, technology will be critical in unlocking many of these opportunities. Of course, there are areas where we will likely see pressure on our rate in the future. The first example of this is pricing. Throughout most of the pandemic, the level of promotions in our categories has been well below levels of fiscal 20. This has been largely a result of higher demand and more challenge or constrained inventory environment. We have seen pockets of promotional activity increase over the past two quarters, and our belief is that the promotions will continually progress back to fiscal 20 levels. A second area I would highlight is increased spend and technology in our store portfolio. As we have shared over a number of quarters, our technology spend has been increasing over in support of our initiatives and overall omnichannel experience. In addition, we expect more depreciation expense from our capital investments in our stores. Lastly, there are a few other factors we will continue to assess, but at this point don't see as being a material to our rate in fiscal 25 compared to fiscal 23. First, from a store labor standpoint, we expect to maintain expenses at a similar rate of revenue. We will continue to invest in higher pay for our employees but expect to balance the higher wages through efficiencies, leveraging technology, and more flexible workforces. Second, we do not expect channel mix to have a material impact to our rate. As Damian shared earlier, our outlook assumes closing 20 to 30 stores per year through fiscal 25. This assumption reflects our belief that the online channel mix will grow approximately to 40% in fiscal 25. We will continue to apply a rigorous process for lease renewals to ensure we are comfortable with a financial return and overall customer experience. Currently, the vast majority of our stores are cash flow positive, and we believe are essential for us to serve our customers. I'll move next to our cash flow and our capital allocation approach. To start with, we have been generating healthy levels of free cash flow for several years, which provide us ample room to fund our growth investments. Our average annual free cash flow over the past five years is more than $2.3 billion. Our capital allocation strategy has been consistent for several years. Our first priority is to reinvest in our business to drive growth, highlighted by the strategies you've heard today. This includes both capital expenditures and operating expense investments. Next, we may explore additional partnerships and acquisitions if we believe they will accelerate our ability to achieve more profitable growth. We also plan to continue to be a premium dividend payer and return excess cash through share purchases. Let me quickly expand on a few of these areas. We expect our annual capital expenditures to increase to a range of $1 billion to $1.2 billion over the next three years. Earlier, Damon outlined a number of changes to our stores to further our strategy. Consistent with our iterative approach, we will test, learn, and deploy once we have vetted anticipated returns of our initiatives. Technology investments are expected to remain similar to fiscal 2013, simply decreasing as a mix of our capital deployment. This morning, we announced a 26% increase in our quarterly dividend to $0.88 per share. Our targeted dividend payout remains in the range of 35% to 45% of prior year's non-GAAP diluted earnings per share. Lastly, this year marked a record level of share purchases at $3.5 billion. In fiscal 23, we plan to spend approximately $1.5 billion on share purchases. So with that, let me turn the stage back over to Corey.
Thank you so much, Matt. Extraordinary ecosystems have formed over the past 20, 30, 40 years as digital has transformed every aspect of how we all do business. That same transformation is happening in our homes, meaningfully accelerated in the last two years. And while we started as a music retailer selling fun-to-have products, We're now the only company built around the same extraordinary transformation of technology in our lives and in our homes. While others sell some of the same products we do, we alone offer the complete technology solution across manufacturers and operating systems. We are the only company in all channels and at scale that can do everything from design your personalized hardware and software solution in the home to install and connect all of it to keep it working when there are any issues from unreliable networks to broken screens. These assets appeal not only to our customers, but they are also unique and investable for our marketing partners, technology vendors, small business and education relationships, and other strategic connections. As we look to the future, we see technology as a permanent and growing need in the home, constantly evolving, as the world's largest companies innovate with new use cases around the metaverse, transportation, green electricity and health, just to name a few. We have a unique value creation opportunity into the future and are investing now as we have successfully invested ahead of change in our past to ensure we pivot to meet the needs of our customers and retain our exclusive position in our industry. We are excited to help customers enrich lives through technology in ways no one else can.
And with that, we will break for 10 minutes before beginning our Q&A session. I'm okay. Everybody's trying to be famous, and I'm just trying to find a place to hide I'm a terrible, I'm a terrible man, you can either hate me or love me, but that's just the way I am Maybe I'm just a little anxious, and maybe I'm a little scared I can't stop.
you bring an energy i've never felt before some kind of chemical that reaches through my core feels like as far as you and me i've never had a choice you feel like home I don't just.
No, I feel it in my bones I feel it in my bones And I know when it cuts deep down through your chest and through your soul That's how you know, that's how I know I feel it in my bones
So many people just walk in and out your life. I'd trade a couple hundred just to get some time back that's right.
Cause for you and me, I got no alibi. You feel like home. So if you're asking me, saying, oh, how do you know? I don't just feel it in my heart. Don't just feel it in my heart. I feel it in my bones I feel it in my bones Yeah, and I know When it cuts deep down to your chest and to your soul That's how you know That's how you know I feel it in my bones Yeah, and I know When it cuts deep down through your chest and through your soul That's how I know, that's how I know I feel it in my bones I feel it in my bones I feel it in my bones Oh, that's how you know Let's go. let's go is Let's go. Let's make it happen.
Welcome back. We are excited to begin the Q&A portion of our event, which we expect to run approximately 45 minutes. But before we do, I wanted to take this opportunity to introduce and welcome Mark Ervin, our new Chief Supply Chain Officer. Many of you spent time with Rob Bass and may know that he recently announced that he is stepping away from a life in retail to pursue some other passions, as we have been discussing for quite some time. We are so excited for him and thank him for his incredible work on our supply chain transformation. That incredible work extended to his ability to bring in top-tier talent. One example of that is Mark Ervin, who came to Best Buy in 2013 specifically to work with and learn from Rob. Mark has been an instrumental part of the team that has led our supply chain transformation and is ready to use his lifetime of knowledge in the space to continue to advance our industry-leading supply chain efforts. We are thrilled to have Mark Urban taking over the reins in supply chain, and we've invited him to join us for a Q&A. So, Operator, we are now ready for our first question.
Thank you, ma'am. Your first question is from the line of Chris Horvath from J.P. Morgan. Your line is now open. Mr. Chris Hosper. I'm sorry, Mr. Chris Horvath. Your line is now open. Moving on to the next question, Mr. Simeon Gutman from Morgan Stanley, your line is now open.
Hey, hopefully you can hear me, and hopefully my mugshot doesn't stay on as Chris's. Okay, great. So my first question is on the industry outlook. So you're effectively saying that the industry will revert or digest in 2022, and I want to make sure I understand that in 2023 it starts to grow significantly, Can you talk about why does it grow? Why doesn't this revert for two years, given the consumption growth we've had? I assume it's having to do with the innovation and shorter replacement, but why doesn't that begin in 24 as opposed to 23?
Yeah, I'll start, and maybe Matt can add some color. I think that what we're looking at is, as you said, a little bit of a step back in the next year as we lap some of the stimulus, but I think there's a number of factors, and we outlined some of them in the prepared remarks that we believe will continue to boost the inventory as we head to the other side of next year. So some of the things that we cited, first of all, you have this real phenomenon where technology is all over our homes, and we are very dependent on that technology. And this nesting factor being in our homes is a very sticky behavior. And that's because, secondarily, a lot of what we're doing is leveraging tech, and people are saying they expect to continue to do that, things like streaming or learning, or obviously all of us probably in some way, shape or form hybrid working. Those are really, gaming's another great example. Those are really sticky behaviors that we continue to expect to see over time. And not only that, now you've got two times as many connected devices in the home as you had two years ago. So you have this proliferation of devices. And because the innovation cycles are continuing to ramp, we're also seeing in most of our key categories, that replacement cycle already start to shorten. We could literally see it in the last two years in our customers, that replacement cycle shortening. And so while we think there's a bit of a step back next year, all of this massive interest in the industry, the new ways that people are using technology, the innovations that are happening in spaces like Metaverse or some of the things that Jason talked about in his prepared remarks, all of those we believe start to create that ramp as we get on the other side of a little bit step back in the next year.
Okay, and maybe as a follow-up to Total Tech, this will just have a couple pieces, but I promise it's all Total Tech related. Any quantification of the impact to the EBIT or to EBIT dollars in 2022 or fiscal 23? Can you share what you think or are expecting or modeling for renewal for year one of Total Tech? And then you mentioned you're seeing 20% lift in some of the early sign-ups. You know, is there a danger or risk? You're basing that off of the period of, you know, very good consumption when there was stimulus money hanging around. So how are you confident that's a good level to think about going forward?
Yeah, I'll start maybe in the back and talk a little bit about the EBIT. On the renewal, we haven't come out with renewal rates. The good news is they continue to be in line with our expectations. So we're happy with what we're seeing from a renewal perspective. But we do want to give that a bit of time. I think to your second question around the period of time that we're using, first, we've been overt in saying it is a short period of time. We just rolled this out in October, but we wanted to at least give some color on what we're seeing. Second, while you're right, this is a unique period of time, we're comparing it against a control group in the same period of time. So all the behaviors that we're comparing, because what we're looking at in that 20% lift is, is a lift in people who purchased and are using total tech versus those who would not or had not purchased it. And so you've got a comparative group there. So both behaviors, in theory, should be different. But still, it's holiday. Like we've said, it's a short period of time. We wanted to give the initial color, and then we'll keep watching that as we go through the next year, obviously.
Sure. And maybe just to address the overall impact to EBIT, next year we talked about the OI rate being at 5.4% and last year ended at 6%. That decline is mostly coming from our gross profit rate decline, and the majority of that gross profit rate decline is due to the total tech membership rollout. As you know, we launched the membership in Q3 at the end of Q3 last year, and we don't cycle that until Q3 of next year at FY23. So that majority of that gross profit rate decline is coming from the total tech launch, to give you a general size of the impact.
Okay. Thanks for all the detail today. Good luck.
Thank you. Thanks, Samir.
Your next question is from the line of Chris Horvath from J.P. Morgan. Your line is still open. Thank you.
Clearly I need some total tech support there. So I guess my first question is a bit of a follow-up. You talked about a 2% to 4% CAGR over the next three years. If you're down at the midpoint, it looks like you're embedding, check my math, roughly like a five comp in the out two years. If you look back, 2015 and 2019, you sort of did a three. You know, two-part question is, first, what drives the confidence in that? And then the second part of it is, are you assuming share gains in core categories, you know, like PC and TV? And to what extent is the contributor from these new opportunity categories that you've talked about?
Yeah, thanks, Chris. Yeah, so essentially you're right that roughly as we think about our path to FY25, FY23, we talked about it being down as the industry is assumed to be in the low single digits to mid single digits. And as you move to FY25, I would assume a higher pace of growth in those couple years, not necessarily being linear, but a little higher pace of growth than we have historically. What gives us confidence in the ability to do that is a lot of the initiatives that you heard today. So we've outlined a number of things, total tech, changes to our stores, expanding our assortment, growing into Best Buy Health. Those things give us confidence in being able to accelerate our sales as we look out past FY23. What's assumed in that number as well is essentially we would expect to still modestly gain share on a baseline of our business but then be able to accelerate our share growth with these initiatives that we talked about and then expand our markets with the items that Jason shared and also Best Buy Health as well.
Understood. And my follow-up question is, any further, you know, cadence commentary on the top line? Obviously, we've got a couple years of stimulus here in the first quarter. Is it fair to think that, you know, one cues the low point in the year, and, you know, if you hit the midpoint of the range, is your expectation that, you know, in the fourth quarter you could flip to the positive?
Yeah, so what we outlined was a minus one to minus four comp for FY23. We also talked about how the weight of that decline is in the first half of the year. So, You could assume that something maybe towards the bottom end of that range or a little worse on the first half of this year. So you could imagine any number of outcomes as you look at the back half.
Got it. Thank you very much.
Your next question is from the line of Karen Schwartz from Barclays. Your line is now open.
these other elements that are going to flow into the P&L. But I'm wondering if you could talk a little bit about what you think the actual four-wall margin structure will do in the time period from today until fiscal 25. And then I have one other follow-up.
Yeah, I'm not sure I caught the entirety of the first part of that question, but in terms of the store four-wall operating rate in the future, we would expect to continue to find efficiencies in our store operating. Damon outlined a number of things that we're doing, It's also important to know that the store is connected to the broadness of how our whole business works from an omni-channel perspective, whether it's the store, our digital presence, our chat, our virtual sales that we're now engaging in. So we're always going to find ways to create efficiencies. Obviously, there are some levels of inflation and fixed costs within our stores that we're always choosing to navigate, but we would expect that there's still opportunities for us to continue to drive a better outcome on the store side from a profitability standpoint.
Karen, I just want to underscore, it is incredibly difficult for us to separate the performance of the stores from digital performance, from what Matt was alluding to, virtual and call. And if you think about Q4 alone, 65%-ish of what we sold online was either picked up in stores, that was about 45%, or shipped from a store, that was about 20%. And so when you have that amount of crossover, literally, I mean, it's the best example of true omni-channel behaviors with our customers. Piecing those things apart is incredibly difficult. And instead, what we're trying to do, to Matt's point, is really build in effectiveness and efficiency across those. So you create those real frictionless experiences for customers. You have both the convenience, but you also have that amazing experience when they want it.
No, that's helpful. And then I'm just curious, with respect to the Charlotte test, any color or metrics you can give on the overall margin, I guess, and or sales lift in that store? I realize that there's a decline in sales floor square footage, but any timeline on rolling that out to other markets?
Yeah, I'll start, and maybe Damian can add some color. We aren't yet providing any of the metrics on performance, and that's because it still is a relatively new market. And B, this is how a bunch of stores are working together. And I just want to underscore back to the first question that you asked. The beautiful thing about Charlotte is we're really trying to say, what do our stores need to do in the future? Obviously, our online penetration has doubled in the last two years. And that means the role of the store is different. The store is incredibly important. It showcases all the experiences. It is the cornerstone for convenience. And as Matt said in the prepared remarks, More than 99% of our stores are cash flow positive. So in and of itself, the stores are amazing experiential moments with our customers. And we know that the role of the store will continue to evolve. And so what we want to make clear with Charlotte is this is a market now with the same quantity of stores before and after. But you have 24% less selling square footage, 100% more warehousing and fulfillment, and an overall reduction in square footage of 9% in the market. But you also have consultants going into home. You have more access points than ever. And you cover the market, about 41% of it, with employee delivery. And so what you're trying to do is create a bigger draw in the market for more customers because you just have all these different experiences. Damien, I don't know if you have anything you want to add.
The only thing I would add is, you know, traditionally we've looked at one store at a time and how that particular store can create an experience for a customer. Now you're looking at the full portfolio, all of our assets in a particular geography area. And you're finding ways to be able to navigate that customer experience and what they're expecting across a multitude of different experiences. I think that's what's really important is we've never done that before because it's been in each individual store. Now being able to say across a 15,000 or 25,000 or 35,000 square foot store, you know, in an outlet experience and, you know, in our consultation labor, we can take care of that customer's needs across the board. And our teams are working across the stores. Our teams are working across locations. the different customer expectations, and really delivering a unique experience in that marketplace. And we're continuing to learn over time, and then we'll apply that as we see what's working best for us or what's not.
Great. Thanks very much.
Thank you. Your next question is from the line of Greg Mellich from Evercore ISI. Your line is now open.
Thanks. Good morning, guys. I guess I'd like to start on understanding a little bit more about the pricing commentary that you made and your outlook for the next couple of years. And if we look at just average unit size versus number of transactions last year, could you give us that and then help us understand, as you get that 2% to 4% comp, how much of it do you expect from ASP as opposed to transactions?
Sure, I can start, and then Corey can jump in, too. If I look just outward towards our FY25 goals, we talked about how we'll always need to be price competitive in our business. So that is fundamental to how our consumers want to interact with us and to the market, and so we'll always make the right decisions to be price competitive and create value for them. If I think about what happened this last quarter in terms of ASPs and units and transactions, in this last year on a year-over-year basis, a lot of our growth and most of our growth was coming from ASP increases, which was coming from a couple different So premium mix is up. That's the majority of our ASB increases. Secondly, we have some pricing increases from what we've been seeing from inflation, but the majority is that premium mix. Transactions and traffic were down in the quarter, as you would imagine, from the sales decline. But it's important to note, too, if you look all the way back into our history, ASBs have been increasing year after year after year. There's an interesting dynamic happening in our organics, which can distort the view of organics in total. We've been seeing actual unit and transaction growth and ASP growth in our higher ASP areas like computing and appliances and televisions. Where we're seeing the unit declines or transactions on the very low ASP items, things that have been shifting over to the digital mediums like gaming software or music or movies. And so that's what's creating some of the dynamic on the units and transactions. So we really like the fact that our units and our ASPs are growing in those areas where we can really create a better experience for our customers in totality. I think you adjusted next year. Next year, I think we don't plan our business based on ASPs and units and transactions. We would continue to expect, though, that as our business shifts and we see our total tech offers and our better experiences start to take hold, that our ASP and our premium mix will continue to grow and provide a better solution overall, but also be able to add in some of those lower ASP items. as we continue to create a better experience holistically.
Great. I'd love to follow up on that a little bit on the Best Buy advertising. Is that more of a revenue opportunity or a margin opportunity, and how important is it? Is that basically selling ads to current vendors, or are there opportunities more broadly?
Yeah, I'll start. I think that there are broad opportunities in the Best Buy ads business. Obviously, we have what we would call audiences are kind of suites of customers and information about those customers that's certainly very valuable to our vendors, which is where we over index right now, but can be more valuable broadly to other partners who might be looking for potential consumers who have the kind of same look and feel as our consumer base. And so while we start kind of near in with those who really understand this unique customer that we have and the unique knowledge we have, with that customer, everything from service interactions to purchase interactions to how they decide to use the app. All of these are important behavioral points that are important, not just to our vendors, but ultimately probably to a wider swath of partners. I don't know if you want to hit on how the financials. Sure.
The Best Buy ads business, for now, most of that's coming through our current vendors. And when that's the case, what it does, it actually drives margin rate. It's recorded as an offset to cost of sales. So overall, when you take that in addition to the SG&A required to drive it, it does create an OI rate positive experience for us, but it is more of a rate offset and margin. To the extent we drive more sales with people that aren't our vendors and we go outside of our ecosystem, that actually would then show up into revenue in the future.
That's great. Thanks, and good luck.
Thank you.
Your next question is from the line of Anthony Chukumba from Loop Capital Market. Your line is now open.
Good morning. Thank you so much for taking my question. Thanks for all the great information this morning. First thing I wanted to clarify is that picture is not a catfishing situation. I actually do look very similar to that right now as we speak, so just wanted to clear that up. But in terms of my actual questions, I guess, you know, you mentioned that the promotional, you know, promotions did increase year over year. And obviously that's, you know, kind of a, it sounds like it's a, you know, sort of end of pandemic type of normalization to some extent. I guess my first question is, I guess, what were promotional levels relative to the fourth quarter of, I guess, 2020?
Yeah, I'll start and maybe Jason can jump in after that. Compared to FY20, Some of our categories actually did start to get close to or back to FY20 levels in Q4. So there were places we saw more promotionality in Q4 on a year-over-year basis, and as it relates back to 20 were things like computing, headphones, and wearables, and even TVs started to get back to levels close to FY20. And so that's where we've been seeing some of the more promotions in this last quarter. We actually saw computing start to be more promotional on a year-over-year basis back in Q3. So that's where we're starting to see it, and you're right, as we look to FY23. we would expect more and more categories to start to return to more normal FY20 levels based on how inventory starts to flow. There are some still inventory things we're watching in terms of the chipsets and some supply constraints. But as inventory starts to normalize and get into next year for more categories, we would expect more of them to return to levels closer to FY20.
Got it. That's helpful. And then just a quick follow-up. And you talked a little bit about this in the press release. Just even directionally, what was the impact from, I guess, supply chain issues, you know, product availability issues on your fourth quarter results? And what do you expect the impact to be, even just directionally, on your F2023 guidance? Thank you.
Yeah, we did see some pressure from freight warehousing in Q4. It wasn't as material as some of the other things we've talked about. So, We are seeing higher rates come through just the transportation and carrier mix of what we're having to supply. It was offset a little bit by a parcel reduction. So, overall, there was a little bit more pressure in Q4. As you think about next year, we are expecting to see freight and wrestling continue to be a pressure as we continue to move through the year, not as material as some other things that we've laid out, but it would be something that we're going to continue to navigate over the next number of quarters.
And Anthony, I think the other part of your question was around the inventory levels that we saw in Q4. And we haven't sized it specifically, but I think it's fair to say we would have been healthy in our range had we not had some of those very targeted. And again, I want to be clear, they're very targeted inventory constraints that were just a bit larger than we thought. And I think we expect to see some of those continue into especially the first half. of next year, and again, in a more targeted way. But our overall inventory situation, I think that's some of what you're seeing in the promotional environment, our overall inventory situation is very healthy, ending the year up 6%, 15% versus two years ago. So it's just these pockets where we've seen more demand, so that's good, but a little bit more constraint than we were expecting.
Got it. Keep up the good work, guys.
Thanks, Anthony.
Your next question is from the line of Michael Lasser from UBS. Your line is now open.
Good morning. Thanks a lot for taking my question. Best Buy has a long history of doing what it says it's going to do, setting realistic expectations and then following through on those expectations. If you do get some feedback or there is sentiment coming out of this event, it might be that you set really aggressive targets over the next few years, especially on the profitability side, to put some perspective around that. The midpoint of the 6.3% to 6.8% operating margin expectation would be 50 basis points better than what Best Buy has ever done in the past, and that was during a pandemic. And to get to the midpoint, Best Buy will be able to achieve 50 basis points of annual operating margin in fiscal 24 and fiscal 25. Whereas prior to the pandemic, it was generating about 20 basis points of annual operating margin expansion. So as you look out, what's changed about the model to make it that much more profitable than Best Buy has been in the past? Is it really healthcare, advertising? You've been able to master the profitability of the online business. And as part of that, could you talk about the contribution from total tech, Best Buy ads, Best Buy health, and cost reductions and efficiencies, would they all equally contribute to the profitability expectation for a couple years from now?
Sure. I'll take that from a couple different angles, Michael. First, I'd say over the last couple years, this team you see on the camera, everyone in the building and in our field have been doing an amazing job just navigating and accelerating a number of the strategies to lift our businesses and improve the profitability over the last couple of years managing through the pandemic. There is certainly a number of things we've changed about our operating model that has allowed us to navigate very easily through a store channel to an omni channel to now a virtual channel and a chat situation. So the team has done an amazing job just finding ways to efficiently operate this business, and that's helping us drive profitability now and as we look forward. And we'll continue to do that. As you look to the out years, in terms of profitability. We've been talking about investments in areas like health and technology, and now we're talking about investing in our stores. All those things are intended to pay back, not just pay back from a sales perspective, but also continue to improve from a rate and an operating dollar and an operating rate perspective as well. So they are, as we've laid out in our materials, ways we're going to help expand our rate from FY23 up to the range of 63 to 68 and FY25. We believe those initiatives will help generate more profit and be more creative over time. And at the same time, we'll keep working hard to create the efficiencies in our stores and navigate through the different channels very seamlessly. We'll never stop trying to find those improvements, and this team has been hard at work doing that.
Michael, I think you have a stacked, and you actually nailed and laid out a lot of them, but you have this kind of stacked quantity of things that both have happened and that we're investing in. I mean, we have tremendously more scale than we had just two years ago with $8 billion added to the top line. And obviously, that majority all coming through are digital experiences. So we've navigated a massive change in the composition of our business. Under that, we've also created material efficiency and effectiveness. Because I think it's really important to note, we also noted in prepared remarks, in Q4, we saw some of our best MPS results, particularly on the in-store side of things, or Teams. are doing incredible work garnering skills. 80% of our associates have more than one skill, which allows us to move this labor really flexibly and allows really interesting career paths. So you've got scale, you've got a really efficient and effective model that now has moved through this changing dynamic. And then we're layering on top distinct initiatives that we have expectations around return. Total tech being one, the ads business being another, the health business that we're investing in for our future. the store experience side of things, all of these, we are using behavioral history that we're seeing in our customers to help us predict how we think this model looks in the future. And I would just underscore what Matt said. I give the team a great deal of credit for choosing to double down on these investments now because we do think this is what unlocks exponential growth for us as we head into the future.
That's helpful perspective. My follow-up question is, embedded in your guidance for the next couple of years looks like a mid-single-digit comp for the domestic business. If it proves that it's more like a 3% top-line growth for the domestic business from 2024 and 2025, can you still get to the 6.3% to 6.8% operating margin, or should we think more like a 6% operating margin in that scenario?
Yeah, certainly the ranges we gave from a revenue and OI perspective have those ranges in all the initiatives and various components of our plan. So we would continue to sort of strive for those targets that we gave for operating rate income, despite maybe coming at the bottom end of that scale. There's obviously a range of outcomes through the initiatives, but also just the work on our baseline of our business to create efficiency. So we would continue to target that, even if it was towards the lower end. But obviously we're going to make the right decisions for the long term, so we'll always choose to invest as we need to along the way.
Thank you very much. Good luck.
Thanks, Michael.
Your next question is from the line of Scott Mushkin from R5 Capital. Your line is now open.
Hey, thanks, guys. Thanks for taking my questions. So getting to the margin, I was wondering if you could give us like cadence. Obviously, you're going to be down to this year, but then sharply up in 24 and 25. I mean, is it balanced between those two years or is it mostly expected in 25?
Yeah, so we haven't given the numbers for FY24, so obviously we're giving ourselves a little bit of flexibility in how we get to the FY25 goals, not just in terms of the lines of a P&L, but even the years as well. We would expect to see improvements each year, if you will, the general sizes. We haven't actually sized for anyone, but we would expect to see improvements as we progress in each of the years going forward.
Okay, and then my second question is, you know, obviously on the revenue side, there's some, you know, pretty ambitious targets. I think Michael was talking about that a second ago. But I was wondering, you're obviously attacking new areas and new categories. When you think about the comp, you know, how much is coming from those new areas and how much is it, you know, increasing your addressable market? I know you threw $300 million out there, but is your market now actually going to be bigger than that as you attack new areas for the business?
Yeah, we didn't size the expanding our assortment within the numbers. We gave some indication for some of the other areas that if you go from the mid-range of FY23 to FY25, that's about $5 billion. Total tech was $1.5 billion of that number, and that includes the cannibalization of the standalone services and offerings that we have. We also talked about how health is at $525 million today and that we're going to grow at a high CAGR rate over the next number of years. that would indicate that by FY25 it's about $900 million of growth. So we're breaking those parts out. What's left is what we would expect to expand from our categories and our physical assets. So we would expect those to provide some meaningful growth as well as the other items.
All right, guys, it was a great presentation. I really appreciate you taking the time.
Thank you. Thank you.
Your next question is from the line of Peter Keith from Piper Sandler's. Your line is now open.
Hi. Thanks. Good morning, everyone. I'll also echo a great presentation today. First question I had was just around Best Buy Health. We've been talking about this, I feel like, for about five years, so it seems like we're making some progress, but I was wondering if you could also kind of look back in terms of what hasn't worked that you've learned and discontinued versus what you're leaning into more aggressively as you see future opportunity.
Maybe I'll start with a little bit of context and then I'll ask Deborah to come in since she came in partway through the journey. I think it's maybe not as much about what maybe what didn't perform as well. I think it's what we're learning about a consumer that has changed a great deal, particularly in the last two years. So some of those early hypotheses we had around health moving into the home, around people wanting to age in their homes with technology. I think those hypotheses were actually exponentially sped up over the last couple of years. And we started to see some new use cases around virtual care in particular. So I think I think we felt like we were pointed in the right direction even three, four years ago. It's just that the consumer behaviors have really changed in the last two years, having gone through the pandemic. And now we're refining our focus a bit so that we really target where the industry is going. Maybe, Deborah, you could add some color.
Corey, I think you pretty much covered most of it. I think I would just say in the active aging space, people will continue to actively age in their home, live independently in their home. If you think about it, we target consumers who are 65 years and older, and these consumers actually like a physical store experience. So that, in the past couple of years... When our stores were closed, we couldn't go in. We couldn't see the phones. We couldn't see the personal emergency response devices. We really saw that pick up, though, in Q4 of this year. So we are very optimistic about that market. And I just want to emphasize what Corey said again. Really, in the pandemic, consumers' thoughts of digital health changed dramatically. In the health technology space, for about a decade, people have been talking about the consumerization of health care. But the pandemic really brought the consumerization of health care. So now consumers want to take care of themselves and their family in their home 365 days a year. They do it with technology, and they need help with that technology. And I think that with Best Buy enabling them to connect with their physician, helping them with their technology is really what's driving our optimism in the market.
Okay, thank you. Maybe another question I would want to pivot over to Jason on some of the macro and product trends. Here again, 5G, we've been talking about for a couple of years. It seems like it's starting to come to life. Metaverse, maybe a couple of years out. Could you bring those to life for us a little bit more in terms of what types of products you would expect to sell and how you might be involved from a services implementation as we think about product cycles in these areas?
Thanks for the question. 5G, I think you're going to continue to see happen at more of a market level, so it'll be almost a rolling change as it hits the individual markets, and the potential for that additional speed is unlocked with customers. That shows up not only in products, but it also just shows up in the ability to make more connected products, the expansion into things like tablets, watches, laptops, to really take advantage of that faster connection. The other area is metaverse is very, very much alive, and we're seeing the trends with our customers. When we look at VR... Our VR business grew double year over year in Q4, but actually also for the entire fiscal year of FY22, showing the customer interest in wanting to experience the metaverse, want to try some of the different things from a virtual reality perspective. And the amount of products and the amount of customer interest will continue to evolve as they find more and more ways to take advantage of the technology that's going to just continue to expand experiences for customers and the ability to plug into these new networks and new experiences as we move forward.
Peter, to your question about services, this is so interesting because what we're seeing is this really high level of interest and yet confusion around what it is and what I do. I just read a survey that said that 70 percent of consumers age 65 and older want to try VR experiences, but aren't even sure exactly where to start. And so sometimes this is. consulting services in the home. But sometimes this is as simple as having that wide array of products from all of the vendors and just being willing to help people kind of dabble into whether it's metaverse or 5G, which becomes really relevant as we're talking about getting out of our homes, actually, and being on the go and being able to game and work and learn on the go. I think for us it's this long continuum all the way from coming to the store and we can just help you understand what this is all the way to now I have twice as many connected devices in my home. I want to learn how to leverage a 5G network and maybe get off Wi-Fi. How do I do all of that? And I think over time that, again, from our unique point of view, that's where we can be helpful to the consumer.
Very helpful. Thanks so much and good luck.
Your next question is from the line of Zad Fadum from Wells Fargo. Your line is now open.
Hey, good morning, and thanks for all the great color today. Can you help us bridge the gap from your current gross margin profile of 25.5 and help us understand what's embedded in the 6.5% EBIT margin target and Specifically, could you walk us through the expected total tech drag in 2023, how that's expected to normalize, and how we should think about the other moving parts mixing around new categories and promo, et cetera?
Sure. So, overall, for FY23, we've talked about how the majority of that step back in operating rate is driven by the total tech launch that we just did in FY22, and so we cycle that at the end. And so what's essentially happening is the what used to be higher services gross profit rate is now being impacted by the launch of Total Tech, which is a much more complete offer. So it includes product warranties, installation, things like that. So the services gross profit rate is coming down, if you will. But what we're doing, though, is driving more members much faster than we did in our previous service membership and driving more product incremental sales. The standalone offer at Total Tech is actually profitable on its own, but we're navigating this period of time where we're cycling a different services offer and also billing and scaling the incremental sales of the offer itself. So all that takes some time, and we're not necessarily pointed towards a gross profit rate or an SG&A rate. We're looking at driving OI rate over time and OI rate dollars over time. And so we haven't given guidance over that period from FY25, because we're obviously going to give ourselves a little bit of flexibility as we navigate a very new offer in total tech, as we understand just the incrementality and the frequency, but also just the usage. So We haven't given the breakouts of the different. We will also expect gross profit expansion in other areas, though, so health has a very healthy gross profit rate. Best Buy ads also has the ability to drive gross profit rates. There are things that help us mitigate what might come from a lower services gross profit rate in the future.
And on that OI rate expansion from 5.4 to 6.5 in 2025, it suggests a 100 basis point improvement over a two-year period. Is it fair to assume that that will be evenly distributed in 2024 and 2025, or are there certain drivers or initiatives that are more weighted towards the front or back end?
Yeah, we haven't given the exact breakout by initiative, but all of them are contributing to that OI rate expansion from 23 to the targets we gave for FY25. There are a lot of moving parts, but each of them, the initiatives of health and total tech as well as ads, those are all contributing to the growth in the operating income rate.
Got it. Appreciate the time. Thank you. Thank you.
Your next question is from the line of Scott Siccarelli from Cruise Securities. Your line is now open.
Good morning, everyone. So I had a healthcare follow-up. I think in response to Peter's question, you guys were talking about an acceleration of consumer need for aging in place, et cetera. But I think your business is actually ramped slower than expected. So what do you think the impediments have been to faster adoption? Is it the value equation? Is it an awareness issue, et cetera? And then what can you do to accelerate the adoption of your healthcare services?
Scott, thank you. Thanks so much. I'll I'll take that. So think about it this way. First of all, the health presentation that we presented today is a bit different than the strategy that you saw previously. So this is really one strategic area, three focal points, taking advantage of the rapid consumerization of health care, which did really not exist before two years ago. Second, we continue with active aging. People still do want to. live healthy and happy and independently in their homes. And the third area of virtual care is also an area which essentially did not exist before the pandemic. Now hospitals want to have hospital at home programs. They want to take care of helping people get better in their homes where they are surrounded by loved ones and feel comfortable. And so hospitals all over the country are really putting in hospital at home programs putting in chronic disease management programs, these are growth areas that did not exist before. A focus before was in active aging. And as I said in my prior remarks, those are consumers 65 years and older. And for our products, for the active aging products, they really appreciated a physical store experience. And so when we had different hours in the last 21 months, When we had some store closures, it did impact the active aging business. But we see it now, really. We had a very strong Q4, and we see that continuing.
Okay, thanks. And then a quick housekeeping item. Matt, given the economics of the Tolotech program, if membership actually grows faster than expected, does it take longer to kind of shift into profitability mode?
Not necessarily. The growth in membership is indicative of the value of the offer, the interactions that they want to have with us. And so we would see membership revenue grow, but also the extent that members are growing, the incremental product sales that they would grow would grow with that. So it wouldn't necessarily impact the pace at which we could actually drive profitability.
Got it. Thanks a lot, guys.
Thank you, Scott.
Your next question is from the line of Stephen Forbes from Guggenheim. Your line is now open.
Good morning, everyone. Morning. I wanted to start with a customer relationships event, maybe a topic from the last Analyst Day. So, Corey, if you can, really, if you could help frame where we are with those events, you know, across the various interactions. and provide some high-level insight on how the relationship events over the past two years have or maybe amplified the business strategy that you laid out supporting the upwardly revised targets.
Yeah, so if you go back to two years ago, 2019, we talked about specifically these customer relationship events. And at the time, if you recall, we underscored things like using the app and having the app. We underscored at that point, Total Tech support, which we've now evolved into Total Tech, obviously. We underscored customers who shop in multiple categories. There were specific events that people who use our financial services. There were specific events that we were looking at that we said, when customers interact with us in this way, we tend to keep them in our ecosystem. They tend to spend more. They tend to be those more loyal customers. You can imagine over the last two years, the good news is we have seen some acceleration in those type of events. We've seen more app downloads. We're seeing a 72% increase in people using the app when they're in our stores. Great. That's a great data point. We're seeing, to what Matt just said, more people take up the total tech offering than we were seeing in total tech support, although that was still growing over the last couple years. We just saw a whole bunch of new customers, and we're seeing those customers shop us in multiple categories. So we're seeing that grow. I think you can see in the presentation that we gave today, it is still very important for us to continue to drive those deep customer relationships. And we're continuing to evolve how we see those interactions that are most important to those longer-term relationships. And almost every strategy that we underscore today, whether it is what Damien talked about in terms of our more experiential stores, or whether it is total tech, or whether it is a relationship with a patient or someone we're helping to provide health for, all of those are the types of relationships that keep customers stickier to the brand and And given we talked a little bit, our frequency is a little bit lower than you can imagine someone who has grocery or someone who has consumables. And so this idea of increasing the frequency, staying relevant in the selection is really important to us. And that's, I think, what you can see. All of the strategy is geared around those deeper and more prevalent customer relationships.
That was helpful. And then just a quick follow-up as we revisit the holistic market approach. Just curious, you know, what sort of incorporated around that strategy over the next two or three years in those longer-term targets that you laid out?
The hold the stick.
The market strategy. So when Matt was talking about the capital guides that we kind of gave and you could see some of that increasing capital, at some point we're assuming, and Damian talked specifically about the experiential stores, there probably will be some other store concepts that we may choose to roll. But what I want to say is we've been very clear that the Charlotte market is a pilot. And we mean that. Sometimes people say pilot, and then they fully know exactly everything they're going to roll from there. It is a pilot. We are learning from it. And we assume that at some point we will continue to roll pieces of that model. But we're not yet ready to say this is exactly the concepts, exactly how many, and exactly in what markets.
Sorry for the confusion there. Yeah, we would assume there are some revenue impact and profitability impact from the broad work on our store portfolio. namely the experiential store rollouts that we're doing. And as we continue to look at the market approach and any other changes, we would include that into the revenue outcome as well.
Thank you.
Thank you.
Thank you.
Your last question is from the line of Lee Suzuki from Bank of America. Your line is now open.
Great. Thank you for taking my question. Just a short-term one on the comp guidance. I guess since two-year growth rates are starting to get thrown off by the start of COVID two years ago, do you think we should be looking at three-year growth rates as we think about the cadence of quarterly comps?
Yeah, it's increasingly difficult to look at two-year and three-year stacks of growth rates. I think the best guidance for us would be if you look at the next year's guide of one to four and think about – the first half versus back half. The first half is going to see a bigger weighted sales decline just based on the 37 comp we did in Q1 last year and then the 20 comp in Q2, how that works out exactly. It won't necessarily be even from a three-year perspective or a two-year perspective, but if you think about a first half back half for next year is probably the easiest way. And then think about the overall guide of one to four and where they may land in that order.
Gotcha. And then I guess just to that point on kind of three-year growth rates, I mean, the implication from the guidance would suggest some reacceleration from the fourth quarter exit rate. So can you quantify the impact of Omicron and the inventory shortages on that fourth quarter comp and, you know, if you consider those sales to have been lost permanently?
Yeah, we didn't quantify it. What we said is we believe we would have been pretty safely in the range of our revenue performance in Q4 if we hadn't had to reduce our store hours significantly. and if we had seen the level of inventory in certain products and categories that we were expecting, some of that wouldn't necessarily be lost because we find that people do come back to us after maybe an attempt that they couldn't or if the product wasn't available. So it isn't necessarily lost as you look into next year, but we do believe we would have been pretty safely in the range of revenue had those two factors not happened.
Great. All right.
Thank you.
Thank you.
Go ahead. Thank you so much. And with that, we will actually wrap today's investor event. And on behalf of our panelists and all of Best Buy, it has been our pleasure to share our progress with you. And we genuinely thank you for taking the time and all of your questions. Have a great rest of your day.