7/26/2019

speaker
Operator
Conference Operator

Good morning and welcome to Brunswick Corporation's second quarter 2019 earnings conference call. All participants will be in a listen-only mode until the Q&A, the question and answer period. Today's meeting will be recorded. If you have any objections, you may disconnect at this time. I would now like to introduce Ryan Gwillum, the Vice President and Finance and Treasurer.

speaker
Ryan Gwillum
Vice President, Finance and Treasurer

Good morning. Thank you for joining us. On the call this morning are Dave Falk, Brunswick's CEO, and Bill Metzger, CFO. Before we begin with our prepared remarks, I would like to remind everyone that during this call, our comments will include certain forward-looking statements about future results. Please keep in mind that our actual results could differ materially from these expectations. For the details on the factors to consider, please refer to our recent SEC filings and today's press release. All of these documents are available on our website at brunswick.com. During our presentation, we'll be referring to certain non-GAAP financial information. Reconciliations of GAAP to non-GAAP financial measures are provided in the appendix to this presentation and the reconciliation schedule sections of the consolidated financial statements accompanying today's results. As a reminder, on June 27, 2019, Brunswick completed the sale of its fitness business. Starting with the second quarter of 2019, the historical and future results of this business are now reported as discontinued operations. Therefore, for all periods presented in this release, all figures and outlook statements incorporate this change and reflect continuing operations only, unless otherwise noted. I would now like to turn the call over to Dave.

speaker
Dave Falk
Chief Executive Officer

Thank you, Ryan, and good morning, everyone. The second quarter represents a pivotal point in Brunswick's transition to a pure-play marine company, and we have tremendous confidence in the future of our business. Completing the fitness transaction allows us to center our strategy and message on our unparalleled marine platform. In addition, the combination of deploying sales proceeds reinforced by today's announcement of more aggressive share repurchases and the decisive actions recently announced regarding the structural reduction of approximately $50 million in annual run rate costs across the enterprise enables us to substantially enhance our long-term earnings power under a range of potential market scenarios. The demand environments in the first half of 2019 was challenging in certain of our businesses, due in significant part to unfavorable weather across many regions of the US and Canada. Muted market demand affected both of our segments, mostly through reduced demand for value boats and lower horsepower engines. However, we were able to post strong earnings growth in the quarter due to power products contributions the overall strength of our premium brands, cost management actions, and stable P&A business performance. We also completed the sale of the fitness business in the quarter and plan to aggressively deploy proceeds in a manner that enhances shareholder value, which I will discuss in a few minutes. I'll now provide some commentary on our segments and the overall marine market. For the marine engine segment, revenue growth was 4.5% in the quarter, with outstanding operating leverage of 56%, leading to a 160 basis point improvement in operating margin. Demand for higher horsepower outboard engines remains particularly strong, especially in the 175 to 300 horsepower V6 and V8 categories introduced in 2018. Sales of higher horsepower engines to the dealer channel are up significantly over first half 2018, resulting in more robust free power activity. Capacity investments to further our production capabilities in this horsepower family remain on target for completion in the fourth quarter, with a new state-of-the-art die-cast facility opening in this quarter as part of these investments. We also launched a 450-horsepower racing outboard in the quarter, following closely from the mainline 400 horsepower engine launched in February. These platforms are the most recent evidence of the success of our strategic investments in industry-leading technology and product development capability, which has driven both market share gains and margin accretion. The parts and accessories business continued its steady performance, led by power products, with a substantial aftermarket portion of the business, which comprises 75% of total P&A sales, outperforming sales to OEMs. The bulk business continues to focus on growing its premium bulk brands, which significantly contribute to the sales and earnings performance for the segment. Boston, Whaler and Harris in particular are planning major product launches during the balance of this year and early next year. as we maintain investment levels needed to drive future growth. For the second quarter, the boat segment's revenue and earnings were modestly down, but operating margins remained relatively stable as the business countered softer market conditions and elevated discount levels with focused cost containment. Finally, as most of you already know, we completed the purchase of Freedom Boat Club in May, making us the leader in shared access boating. The business is performing to plan, and we look forward to working with the Freedom team, capitalizing on the many synergies with our other businesses, and continuing to grow this fantastic business. Next, I would like to review the year-to-date sales performance of our segments by region on a constant currency basis, excluding acquisitions. In the U.S., total revenues were up 1%. while international sales in total were up 5%. International sales for the engine segment were up 10%, with gains in all regions, reflecting the performance of the outboard from parts and accessories business lines. Both segment international sales were down 6%. As expected, demand in Europe was lower due to slower market conditions and the supply constraint caused by the transition from a contract manufacturing relationship that we noted in January. Canadian bulk revenue was also lower in the first half, reflecting the impact of both import tariffs and unseasonable weather on dealer purchasing behavior. As a reminder, the import tariffs which were put in place in Q3 last year were removed in Q2 this year, which should benefit comparisons in the second half of 2019. This table provides some color on the performance of the U.S. marine markets. NMMA outboard engine unit registrations were up modestly year-to-date, with outboards below 150 horsepower down 7%, and outboards 150 and above up double digits. First half SSI data for the US boat market is down 7%, and on a trailing 12-month basis is down 2%. As I mentioned earlier, this is due mostly to weakness in the value end of the aluminum fish and pontoon categories. The market on a dollar basis continues to outperform unit comparisons due to strength in premium categories and continued transition to high horsepower engines. Overall, despite the slower market conditions, consumer health and general economic indicators remain fairly positive, giving us confidence that the retail market trends will likely stabilize as we get into the back half of 2019 and into 2020. Finally, as long anticipated, we closed on the sale of the fitness business at the end of the second quarter, with net proceeds of approximately 470 million from the sale. We have an aggressive plan in place to deploy the proceeds and have already taken certain steps to accelerate our planned actions. Our board has increased our share repurchase authorization to 600 million, and we plan to repurchase 330 million of shares during the second half of the year. The increased authorization also gives us flexibility to continue on an aggressive repurchase schedule beyond this year, as market conditions allow. Note that we have already repurchased 70 million of shares since the first quarter earnings call, bringing the total planned repurchases for the year to 400 million, or approximately 10% of our outstanding shares. When combined with the recently completed acquisition of Freedom Boat Club, these actions fully invest the fitness sale proceeds. In July, we completed two actions to strengthen our balance sheet that were included as part of our normal capital strategy plans for the year. First, we called our $150 million of outstanding senior notes, which will be redeemed on August 2nd. Additionally, we completed the annuity placement for our legacy pension plans. finalizing the exit from our remaining defined benefit plans. Now I'll turn the call over to Bill for additional comments on our financial performance.

speaker
Bill Metzger
Chief Financial Officer

Thanks, Dave. On an as-adjusted basis, diluted EPS for the quarter was $1.45, a 9% increase versus the second quarter of 2018. Sales were up 3%, but down 3% without the benefit of power products. Operating earnings improved by 15%, which translated into an operating margin improvement of 160 basis points and impressive leverage of 65%. On a year-to-date basis, net sales are up 6% versus 2018 and flat without the benefit of acquisitions. Operating earnings have increased by 16%, with strong margin growth of 120 basis points. In the marine engine segment, revenue grew 4%, led by power products and continued robust demand for higher horsepower outboard engines. On an organic basis, sales were down 4%, primarily resulting from decreased sales of outboard engines 150 horsepower and below and stern drive engines. These declines are due to unanticipated OEM production cuts, with weather impacting demand, especially in the freshwater markets in the northern U.S. and Canada, where Mercury has an over-indexed share position. The performance of the power products or the parts and accessories business continues to be enhanced by the addition of power products. Note that the aftermarket portions of the Mercury business, including associated P&A products and distribution businesses, remained relatively flat despite the challenging first half market. Sales to OEMs were softer, but still outpaced industry performance. Mercury's adjusted operating earnings increased 14% in the quarter due mostly to power products. In addition, favorable impacts from changes in sales mix and cost control measures more than offset the impact of tariffs and unfavorable changes in foreign exchange rates. This performance resulted in a 160 basis point increase in adjusted operating margins and operating leverage of 56%. In the boat segment, adjusted revenue decreased by 2%, which excludes the impact of the sport yacht and yacht business exited last year. By category, aluminum freshwater sales were down as declines in value fish and pontoon sales offset increased sales at Lund. Recreational fiberglass was flat for the quarter, with improved mix towards larger product leading to gains at Sea Ray. Saltwater fishing sales were slightly down as the overall industry category has leveled off after several years of strong growth. Overall, average selling prices increased, reflecting expanded content on boats, along with inflationary price increases. Adjusted operating margins were relatively stable as benefits from cost control measures offset the impact of lower volume and higher retail discounts required to lower pipelines in the second half of the year. Dealer Pipeline's ended the quarter with 35 weeks of boats on hand, measured on a trailing 12-month basis, which is up five weeks from last year. However, on a unit basis, field inventory is up only 6% versus the end of the first half of 2018. It's important to note that a substantial portion of the increase is comprised of aluminum fish and pontoons, where market demand has most trailed expectations. As we discuss every quarter, we pay very close attention to pipelines, attempting to match our wholesale shipments to expected retail performance. The weeks on hand metrics have been influenced by the past 12 months of activity and is reflecting the slower retail trends over that period. Wholesale units sold in the second quarter were down 9% versus Q2 of 2018, with a 7% decrease year-to-date. In spite of our attempts in recent quarters to respond to market demand, greater wholesale reductions are necessary in the second half to normalize pipelines. As a result, we are planning to significantly lower wholesale shipments in the second half, which is necessary to realign pipelines with demand, resulting in overall levels at year-end that are meaningfully down in overall units versus 2018 and consistent on a weeks-on-hand basis, providing a solid base entering 2020. Our second quarter continuing operations gap results also reflect the impact of certain items which have been excluded from our as-adjusted results. We recorded restructuring, exit impairment, and other charges in the quarter totaling $5.9 million, primarily related to cost actions taken across the enterprise. In addition, we encourage $7.3 million of purchase accounting amortization in connection with the power products and Freedom Boat Club acquisitions, and $2.9 million of charges related to product warranty and discounts related to legacy sport yacht and yacht products. We are revising our guidance for the full year adjusted diluted EPS, which is now in the range of $4.20 to $4.30 per share. This incorporates lower sales volumes in the back half of the year, including pipeline rebalancing efforts, which are offsetting benefits from cost reduction activities and share repurchases. We anticipate revenue to be up slightly versus 2018 and operating earnings growth of low to mid-single-digit percent due to solid improvement in gross and operating margins. For the third quarter, we anticipate revenue and operating earnings to be down mid to high single-digit percent and EPS in the range of $0.95 to $1.02 per share. Moving to tariffs, we anticipate a net impact to 2019 pre-tax earnings of $17 to $22 million, which is an increase from the levels discussed on the first quarter call. solely related to the Wave 3 of China tariffs increasing from 10% to 25% in early May. We continue to work with our supply base to minimize the impact of these tariffs, with our ability to reduce supply costs or increase affected end product pricing in line with our overall tariff impact assumptions. On the boat side, the retaliatory tariffs on boat exports to Canada were lifted in the quarter, As Dave mentioned earlier, this should have a favorable impact on comparisons in the second half of the year. The impact of retaliatory tariffs on boat exports to the EU remains unchanged and incorporated into our plan. I will conclude with an update on certain items that will impact our P&L and cash flow for 2019. We anticipate free cash flow in 2019 in excess of $260 million, down from the initial projections due primarily to lower anticipated earnings for the year and slightly higher working capital usage. Our cash flow generation still allows ample capacity to continue funding future investments and growth, including acquisitions, and successfully implementing our capital strategy. We estimate that the effective book tax rate for 2019 will approximate 22%, which is slightly lower than our initial assumption for the year. And finally, As a result of planned share repurchase activity, we anticipate average diluted shares outstanding to be approximately $85.5 million, a 3% reduction versus our previous estimate of $88 million. As Dave described earlier, we continue to execute against our revised capital strategy plan for the year, which was augmented by the fitness sale proceeds. This slide shows the updated assumptions taking into account the actions discussed. Our capital expenditure plan remains focused on investments related to product development in our premium brands and capacity for higher horsepower outboard engines. I'd also like to note that the final cash requirements associated with a pension exit were more favorable than anticipated. I will now turn the call back to Dave to continue our outlook comments.

speaker
Dave Falk
Chief Executive Officer

Thanks, Bill. As I mentioned in the opening of this call, we continue to execute against our plans for the year and our overall marine strategy, with several key factors driving our future performance. For our marine engine business, we anticipate net sales growth in 2019 for the segment in the low-to-mid single-digit percent range, with a solid improvement in operating margin. Our priorities for this segment include growing market share in outboard engines and especially in the greater than 175 horsepower categories, and completing additional capacity initiatives necessary to meet the strong market demand for these products. The impact of additional capacity will also drive meaningful revenue and earnings growth heading into next year. Even with the substantial product launches earlier this year, our new product pipeline remains solid as we invest in additional P&A and propulsion products to further future growth. the integration of the power products business remains on track with overall performance in line with expectations. Similarly, the boat group is executing against its operating and strategic priorities. We anticipate modest top line and margin declines in 2019 with an enhanced focus on improved operating performance at several of the boat facilities, combined with increased attention on cost reduction activities, helping offset the slow marine market conditions and lower sales from certain Boston Whaler product lines in advance of impending new product launches. More importantly, these actions will help drive margin improvement in 2020 as the full-year benefits flow through the cost structure of the business. New products will continue to take center stage, including major Boston Whaler product launches starting at the Fort Lauderdale Boat Shelf. that will refresh many mature product lines over the next year. Harris also has upcoming new product launches with an exciting and updated premium pontoon platform being shown at upcoming dealer meetings. Finally, Freedom Boat Club continues to provide us with a platform to grow our leadership position in shared access boating. And we expect Freedom to open its 200th location most likely by the end of the third quarter and have just under 2,500 boats throughout its global fleet. Before I close, I wanted to provide some thoughts on our anticipated performance for the remainder of 2019 and 2020. While our performance this year has been affected by a softer than expected market, our core businesses are performing well, and we continue to outperform the market in several areas, including high horsepower outboard engines, premium bulk categories, and P&A. In addition, and as discussed on this call, we have taken or are executing against several significant actions to enhance the earnings profile of the company moving forward. We have completed two major portfolio enhancements, selling Life Fitness and acquiring Freedom Boat Club, and are working through a successful integration of the Power Products business. We are deploying the fitness proceeds in an aggressive manner to increase shareholder returns. Finally, we are actively managing enterprise-wide costs while still investing in new products and technology which will enable future growth and exhibiting prudent pipeline management. In short, a very positive year despite challenging market conditions. In looking to 2020, I would like to reaffirm our commitment to delivering on the 2020 EPS targets that we established in Miami earlier this year, assuming a market flat to 2019. Our results will benefit from full-year impacts of several of the items I've discussed at length on this call. Even in a flat market, additional growth is achievable from our formidable parts and accessories business and the absence of 2019 pipeline reductions. Overall, we continue to proactively position the business to operate and maintain healthy levels of profitability in various market conditions, which we believe is not yet fully reflected in our valuation. In closing, we continue to be confident in our ability to deliver against our long-term strategic plan. Despite a softer than anticipated marine market in 2019, we will leverage our strength in premium product categories in both our segments, our increased commitment to cost containment, and our aggressive capital strategy plan to deliver what would be the 10th consecutive year of adjusted EPS growth. We will prepare for a successful 2020 by continuing to invest in new products, some of which you will see very shortly, ensuring healthy pipeline inventory levels and exiting this year with a healthy balance sheet. After a pause in August, the team will be hitting the road again in September, and we look forward to seeing many of you. I will now open the line for questions.

speaker
Operator
Conference Operator

Ladies and gentlemen, if you have a question or a comment at this time, please press the star then the one key on your touch-tone telephone. If your question has been answered and you wish to move yourself from the queue, please press the pound key. Our first question comes from Michael Swartz with SunTrust.

speaker
Michael Swartz
Analyst, SunTrust

Hey, guys. Good morning. Good morning, Michael. Just, I think, a broader question on some of the engine investments you're making in new capacity. It sounds like, you know, based on your commentary, that that will give you a tailwind going into 2020. I guess I'm just trying to understand, and maybe you can help flesh it out for everyone, just given the softer market backdrop, how maybe those two items foot?

speaker
Dave Falk
Chief Executive Officer

Yeah, Michael, so the majority of the softness that we've been seeing is in value boats and outboard engines below 150 horsepower, which tend to be more associated with those aluminum boat categories. For our new engine platform, 175 through 300, and our existing platforms in the high horsepower range, we are continuing to see more demand than we can satisfy, and accelerated market share gains. Obviously, we want to fully take advantage of that. If you remember on our earlier calls, we referred to a couple of kind of multiplying factors that that allows us to take advantage of. One is that while we are behind supplying full demand, some of our more profitable customers are still without product. And then the other thing is we're in a great position once we get that capacity to even more aggressively go after market share gains. We have been a little bit limited. We've been gaining market share but still a little bit held back by the fact that we need more product to be able to supply Conquest OEMs and other potential customers. Yeah, that capacity is really important to us, and we do expect a significant tailwind from that into 2020.

speaker
Bill Metzger
Chief Financial Officer

And, Michael, if I could just maybe add to that, if you look at the international performance of Mercury in the year-to-date period, as we've gotten more product positioned internationally, we've really seen real nice pull-through and sales gains. So I think that kind of demonstrates that as we get more capacity to satisfy demand there's not only opportunities to sell stuff at the higher horsepower engine, but really across the full product family. Yeah, absolutely.

speaker
Michael Swartz
Analyst, SunTrust

Okay, that's great. Thank you. And then just a second question. I mean, given the state of the industry and your efforts to bring down pipeline levels, I guess, to year-ago levels on a weeks-on-hand basis, I mean, is this something that you think is kind of cleared up by calendar year-end where, you know, we can kind of hit the ground running in 2020 and maybe have little to no hangover from the inventory clearance?

speaker
Dave Falk
Chief Executive Officer

Yeah, absolutely. That is exactly what we're planning to do. We want to go into 2020 completely clean. We will have, when we go into 2020 based on our current plan, we will be, you know, down a significant number of units versus where we were at the end of 2018 and about equal weeks on hand. So we expect to be in an extremely strong position going into 2020 from a personal perspective.

speaker
Michael Swartz
Analyst, SunTrust

And I guess what's your expectation for retail in the back half of the year to really get there? I mean, obviously that would assume some sort of stabilization, I would assume.

speaker
Bill Metzger
Chief Financial Officer

It's more stable. It's slightly improved from the trends in the first half of the year. And I would say that it is going to be heavily influenced by the performance of retail over the next 90 days. So as we look at what happens in July, August, and September, that will be kind of the period of time where a lot of the retail activity needs to happen, and we will be curtailing production along the way as well. So we should start to make some pretty meaningful headway on this by the end of Q3 and then have a little bit to take care of in Q4.

speaker
Dave Falk
Chief Executive Officer

Yeah, I think although there's a bit of stabilization, we're not expecting the market to change significantly in the second half of the year, so we're planning for that. Okay, great. Thank you.

speaker
Operator
Conference Operator

Our next question comes from Tim Condor with Wells Fargo.

speaker
Tim Condor
Analyst, Wells Fargo Securities

Thank you. Gentlemen, I just wanted to, along the pipeline reduction commentary there, the type of dealer assistance that you've already done or programs that you've put in place to clear that out here over the balance of the year, any color that you can give there, And it sounds like ahead of the new product introductions with Whaler, in conjunction with what you commented on the saltwater slowing, you're just going to kind of maybe dial that back a little bit collectively. Is that maybe another area, too, not quite as bad as the aluminum fishing and pontoons, but is that another area where you're doing a little bit of pipeline adjustments?

speaker
Dave Falk
Chief Executive Officer

I would say on Whaler, I think you know in our recent product launches that we launched products in white space areas, the Realm families, the 350 and 380, which have been very successful. But we are now focused and deep into the process of rejuvenating some of the more mature product lines. And I cannot tell you how excited I am about that. And you'll begin to see that very soon. The boats look fantastic. But, of course, we want to make sure that as we launch those products, we launch them into as clean a possible wholesale pipeline as we can. And so we're deliberately making sure that that is the case. So that's really the story around Whaler. Whaler is doing extremely well, and we want to make sure that those new products get into the field as quickly as we can.

speaker
Tim Condor
Analyst, Wells Fargo Securities

Okay. And then on the programs, the pipeline reduction, any programs there? I think you alluded to that in the press release a little bit.

speaker
Dave Falk
Chief Executive Officer

Yeah, so we've been working with our dealer partners, you know, Marine Max, to make sure that we are competitive in the marketplace. And that has certainly led to some higher discounts than we've had in recent years. I would say though that you're seeing some of the effect of that on a financial basis already in Q2 because our financial rules mean that if we anticipate retail discounts needed to progress the pipeline, we book them as soon as we anticipate them. that is not going to be, you know, the full weight of that isn't going to be in the back half of the year. We've already taken some of that in the first half of the year.

speaker
Bill Metzger
Chief Financial Officer

Yeah, I think, Tim, if you think about the implications of that to the second quarter margins for boats, embedded in that relatively stable margins, we did take a fair amount of discounts through the P&L, which we were able to mitigate through some cost reduction efforts as well as probably maybe a little bit more favorable mix, but In general, I wouldn't take and read through that because we had stable margins, it didn't mean we didn't take care of it in the quarter. We actually did have some meaningful discounts that we recorded in the quarter.

speaker
Tim Condor
Analyst, Wells Fargo Securities

Okay. Okay. All very helpful, gentlemen. Lastly, shifting to Freedom Boat Group, you've commented that the franchise fleet generally has about a two to three year sort of replenishment cycle, maybe a little bit to the higher end of that range. Is there any reason to believe that something other than a straight line type of replenishment will go on here? I mean, either shortened or elongated as you see things now and as you're getting that integrated?

speaker
Dave Falk
Chief Executive Officer

Well, I think a couple of really encouraging trends for freedom. We expect to be in 200 locations by the end of the third quarter. And the number of boats in the fleet is now close to 2,500 boats. So that is a really meaningful quantity. No particular change in our anticipation around the kind of replenishment cycle. We think two to three years. I think we can offer our... Firstly, I guess, if you think about this, that we have around... 20 or so company-operated locations. Obviously, we'll be refreshing those with Brunswick product as quickly as we possibly can. The balance of the franchise locations, we believe that Brunswick can offer our franchisees extremely attractive boats, engines, and services, including financing, extended warranties, and many other things that will cause our franchisees just by themselves to want to accelerate transition to Mercury products and to Brunswick boats. I would tell you that the first boats with Mercury's on the back have already arrived in the franchises, so that's extremely exciting. And that was actually some of the existing boat OEMs transitioning their transoms from competitors to Mercury to Mercury. So that is a nice, you know, very, very quick impact. So I don't know if I can give you, Tim, a, you know, straight line versus different relationship to that. I would tell you that I believe that we're doing all the right things to make that transition occur. And we're very excited about how quickly this business is growing.

speaker
Tim Condor
Analyst, Wells Fargo Securities

Okay. And then that should be supportive of obviously the, the overall product business, and then add on then to the margins that you're already getting on the core freedom.

speaker
Dave Falk
Chief Executive Officer

That is exactly right. I mean, the margin stack up in that business is really, really attractive, and we're very anxious to take full advantage of it.

speaker
Operator
Conference Operator

Thank you. Our next question comes from Dave McGregor with Long Law Research.

speaker
Dave McGregor
Analyst, Long Law Research

Yes, good morning. Just looking at the international business, it's awfully big. difference in the experience with growth in engines versus boats. Engines up nine, boats down 17. I'm guessing some of that is success with the new engine product platform, but can you just talk about the disparity there between the engine experience and the boat experience?

speaker
Dave Falk
Chief Executive Officer

Yeah, I think the most discreet difference is really that the issue that we mentioned earlier in the year, we had a disruption to supply in our contract manufacturing arrangements for boats, which we're working our way through right now, but which had a disproportionate effect on the difference between our boat and engine sales. We have extremely competitive boats that are designed for the European market. We also have boats that are produced locally in Europe, like Sea Rays and Bay Liners. They're also very competitive. So we are working hard right now to address that issue with European boat manufacturing. One difference between the way that boats and engines are sold in Europe versus the US is that boats tend to be shipped with no engines on them and then the engine gets married up at the dealership. What that means is if our engine, if our boat supply is disrupted, there is no disruption to engine supply. So that's just the difference between the way that it works. I would tell you that all of this is an extremely small impact on our earnings, but something that we are working to address.

speaker
Dave McGregor
Analyst, Long Law Research

Okay, thanks for that. Just to follow up, can you just talk about the Mercruiser? I guess given the weakness in Stern Drive, it continues to be a drag. Can you quantify the extent to which it was a drag?

speaker
Dave Falk
Chief Executive Officer

I think a couple of very positive things about our Stern Drive business is We took the decision, as you know, several years ago to rationalize our stern drive product lineup and essentially take control of the design and manufacture of those engines. And so we are not incurring any costs right now to upgrade those engines or change the engines or drives that are due to reasons outside our control. So we were able to modulate that business extremely effectively and minimize any costs. I would say that the primary beneficiary of that transition from Stern Drive is us. We have put in place an incredible outboard lineup and it's being very effective both in conquesting OEMs and general market share but it's also a very effective lineup in the same horsepower categories as stern drive so we do see this rebalancing and there are some categories of stern drive boats that are holding up pretty well particularly larger day boats in the lakes but that transition continues to occur and we are in a great position to be able to kind of modulate that

speaker
Operator
Conference Operator

Thank you. Our next question comes from Craig Hennepin with Robert W. Baird.

speaker
Craig Hennepin
Analyst, Robert W. Baird

Good morning. Thanks for taking my questions. I wanted to start with the consumer and really get your read of the U.S. consumer. Clearly, weather was a factor this quarter, no doubt about it. But is there something else going on with that consumer that gives you pause?

speaker
Dave Falk
Chief Executive Officer

No. No, I mean, I think if you, you know, we look at, we go to dealers, we look at dealer surveys and sentiment. I think weather remains the predominant factor that our dealer partners call out as being something that's affected boat sales in this year. So, you know, I think... If there are other trends, it's not something that comes through strongly in our interactions with the consumer.

speaker
Craig Hennepin
Analyst, Robert W. Baird

And in your experience, when it's a weather issue, does that demand return later in the season, or at this point you think it just is deferred into next year?

speaker
Dave Falk
Chief Executive Officer

I think we'll get some of it back. I don't think we'll get all of it back. So that is in our plans now for the balance of the year. We expect to see some modest declines. So yeah, I think we'll get some of it back, but probably not all of it.

speaker
Craig Hennepin
Analyst, Robert W. Baird

Okay. And then, Bill, for you, on the margin front, the portfolio has changed a lot given all that you've done to get focused on marine. Could you give us an update on what you think of as your incremental or decremental margin in each of your marine segments?

speaker
Bill Metzger
Chief Financial Officer

You know, Craig, I'd say we continue to target at least, you know, if you look at the core performance, you know, decline in sales, we actually saw decrementals that under-indexed against kind of what we would consider our target as 20%, right? So if you think about the benefits of the portfolio changes that we've made, We've seen margins hold up considerably better than I think people would have expected to in a softening market environment, partially due to the portfolio, partially due to the fact that I think we've been extremely proactive on the cost side of the equation. On the upside, I still think 20% is our general target. I would say boats tend to be a little bit lower than that and engines tend to be a little bit higher. And I don't think there's a big difference between the outboard engine business and the P&A business on the upside. But boats, given the portfolio structure, would tend to be a little bit lower than that.

speaker
Craig Hennepin
Analyst, Robert W. Baird

Perfect. Thank you.

speaker
Operator
Conference Operator

Our next question comes from Steve Saccone with J.P. Morgan.

speaker
Steve Saccone
Analyst, J.P. Morgan

Great. Thanks for taking my question. I wanted to dig a little bit more on the segment top line performance. So looking at propulsion sales, can you just elaborate a little bit more on your growth expectations for the second half of the year? You know, my math implies propulsion will be down about mid-single digits on a full year basis. So what's the breakdown of performance above 150 horsepower versus below? And are you expecting the overall propulsion category to return to growth in 2020?

speaker
Bill Metzger
Chief Financial Officer

I'd say your kind of thoughts on the propulsion side of this are directionally correct but I think we're going to see probably more concentrated impacts in Q3 than we are Q4 only because we would expect some of the production cuts on the part of OEMs and even our own to be more to more weighted towards Q3 than they will be Q4. I'd say on the split between 150 and above and 150 and below, I think most of the decrease, in fact, all of the decrease is going to be in the categories 150 and below. And as we get into the fourth quarter, we should start to see the 175 to 300 category pick up as the new capacity is brought online. So that's one of the reasons why Q4 starts to look better for propulsion than Q3 does, and it's more favorable.

speaker
Dave Falk
Chief Executive Officer

I think the second part of your question, we still have significant backlogs on 175 through 300. Just being able to address the backlogs is going to be a great start to us. But, yeah, we think that getting that capacity in place is a significant tailwind to us into 2020 for the reasons that I described earlier. We're undersupplying right now, even with our existing customer base, and we have been gaining market share, which we expect to fully exploit when we get that additional capacity.

speaker
Steve Saccone
Analyst, J.P. Morgan

great and then just a higher level higher level question on the broader industry like where we sit today are you concerned that there could be some areas of weakness that may persist into 2020 you know are there any particular areas where you're watching in terms of loaded inventory levels in the channel thanks very much I think we are very prudently addressing

speaker
Dave Falk
Chief Executive Officer

inventory levels and making sure that by the end of this year we are appropriately placed for 2020, even if the market is flat. We'll be down significantly in units in the field by 2020. I think that what you've seen us do, I think, is position our business to be extremely robust in a wide variety of market conditions. I think our best planning for 2020 is to make sure that even in the case where we have flat market demand, we meet our 2020 financial performance expectations. So, you know, I don't know if I have a great way of predicting particular segment trends, but I would say that there's nothing new that is happening that we haven't already seen in 2019.

speaker
Operator
Conference Operator

Thank you. Our next question comes from Scott Stember with BL King.

speaker
Scott Stember
Analyst, BL King

Good afternoon, guys.

speaker
Dave Falk
Chief Executive Officer

Good afternoon.

speaker
Scott Stember
Analyst, BL King

You know, you guys stopped last quarter giving, I guess, your individual retail sales numbers. Can you just give us a flavor of how you guys are performing versus the market and maybe talk about a couple of categories that are key to you guys?

speaker
Dave Falk
Chief Executive Officer

Well, I think we will say that our premium boat brands are performing extremely well, very strongly, solidly. I would say that on a unit basis, we obviously are in the aluminum value boat space, and that has been affected more than others. But I think that we are still performing okay. I think on the pontoon side, new products that we're already beginning to launch will improve our market share in that area. But I think the thing to focus on here is in terms of impact to our financial performance, we're heavily over-indexed on the premium categories where we're performing extremely well.

speaker
Scott Stember
Analyst, BL King

Got it. And, you know, reports that obviously the weather has improved. cleared off the latter part of July. What are you seeing? Are you seeing some sort of stabilization at retail so far in the last, I don't know, last few weeks?

speaker
Dave Falk
Chief Executive Officer

Yeah, I think July looks somewhat better. It's nice to see. Certainly, I'm sitting in Chicago here. It's awfully nice to look outside at some consistent good weather. We see more people boating, and that's very constructive for us. So July looks constructive, I would say.

speaker
Scott Stember
Analyst, BL King

Okay, and just lastly, going over to 2020, you guys maintained your guidance. Even on the low end, I guess it looks for, you know, pretty healthy growth. I know part of it is the stabilization of the business and not having to deal with the inventory issues that you're dealing with right now, but how prominent do share purchases play into your guidance? I know you talked about it a little bit, but for 2020.

speaker
Bill Metzger
Chief Financial Officer

Well, I think, Scott, if you do the math, it's obviously fairly significant. It's kind of a total benefit, 50 to 60 cents a share. Capital strategy. Capital strategy-wise. So that's a fairly significant benefit. I think when you cut through it all against the $5 to $5.50 targets that we had at the beginning of the year. We've had market down this year when we expected to be up three to five. We're also planning next year to be flat. So that, you know, kind of gets us in a position where we're behind on those two factors. Between capital strategy slash share repurchases deploying the fitness proceeds, And then two, the cost reduction efforts. Those factors pretty much balance themselves out against where we expect it to be for 2020.

speaker
Scott Stember
Analyst, BL King

Got it. That's all I have. Thank you.

speaker
Operator
Conference Operator

Our next question comes from Joe Altabella with Raymond James.

speaker
Joe Altabella
Analyst, Raymond James

Hey, thanks, guys. Good morning. So first question, you know, back to 2020. I think this year you guys are still looking for about $10 to $15 million of incremental tariffs. What does that look like for next year, assuming you keep the exclusions on the 45 to 65 horsepower engines?

speaker
Dave Falk
Chief Executive Officer

So it's effectively, Joe, that we're assuming the same for next year.

speaker
Bill Metzger
Chief Financial Officer

So no incremental effects?

speaker
Dave Falk
Chief Executive Officer

No incremental effects.

speaker
Joe Altabella
Analyst, Raymond James

Okay. And if you lose that exclusion, what happens?

speaker
Ryan Gwillum
Vice President, Finance and Treasurer

It would be probably, Joe, this is Ryan, it would probably be in the $20-ish million number of expense. But, again, if you've been following the news, there's actually been a push in the Senate to put a bill through that would actually extend the extensions, extend the exclusions, exemptions. So that's something we're not, we would consider that a small risk at this point. Okay, good to know.

speaker
Joe Altabella
Analyst, Raymond James

And just secondly, in terms of the cost savings you guys have announced over the last month or so, is it fair to say that the first announcement was really right-sizing overheads given the fitness sale, and the second was more of a response to the market decline that we've seen of late? And then the second part of that question is, Is there more to come, or do you have more flexibility if, for example, next year is not flat, but we're down five again next year?

speaker
Dave Falk
Chief Executive Officer

Yeah, so I think, first of all, as you can imagine, that scale of restructuring takes quite a long time to plan, and so none of it was reactive. I would say that, as you said, the corporate... enterprise kind of functional reductions were a result of us right-sizing after the fitness sale. But I would say that when you're in a business that has seen growth for eight consecutive years, you're focusing typically on how to grow the business and not necessarily how to fully optimize the structure. And as I became the CEO, I wanted to make sure that we, in light of the fact that you never know what the markets are going to do, that we took a look at our enterprise cost structure on a very systematic basis. This is certainly not a reactionary basis. And made sure that we were as lean and fit as we could possibly be. as soon as possible, entering the back half of 2019 and certainly 2020 and beyond. So I think that this was us taking a pause to look back at the cost structure that we'd accumulated over eight years and making sure that we restructured it to be as efficient as we possibly could be. Obviously, that gives us a much more robust position, given the fact that the market conditions are somewhat less certain.

speaker
Bill Metzger
Chief Financial Officer

And, Joe, if you're trying to gauge of the $17 million of cost reductions that was attached with the first announcement, that was G&A functions across the enterprise, about half of which was corporate, half of which is going to show up in the operating segments.

speaker
Operator
Conference Operator

Thank you. Our next question comes from Eric Johnson of BMO Capital Markets.

speaker
Eric Johnson
Analyst, BMO Capital Markets

Hey, good morning. So, David, on a scale of 1 to 10, with 10 being most confident, how confident are you about achieving this 5 to 550 next year?

speaker
Dave Falk
Chief Executive Officer

Is there an 11 or 12 in the scale there? Sure. I'm very confident.

speaker
Eric Johnson
Analyst, BMO Capital Markets

Okay, great. And then how much of the cost-cutting actions are realized in your 2019 guidance?

speaker
Dave Falk
Chief Executive Officer

Okay. Well, the effects obviously are phased into the back half. I don't know if I've got an exact number in here. Bill can probably pull it up.

speaker
Bill Metzger
Chief Financial Officer

So I'm going to frame it this way, Garrett. So we got for the year through the cost reduction actions we've taken and decisions we've made relative to timing of when we're going to incur spending as well as kind of the temporary implications of the impact of performance on our variable compensation. We have reduced our spending plans for the year for 19 well in excess of the $50 million of cost reduction. What we've done is we've effectively put action plans in place to make those all structural going into 2020. And of the 50, we've already acted on a very healthy portion of the 50. So it's not like we've got to execute and plan on it. We've already taken considerable action that makes that 50 million permanent.

speaker
Eric Johnson
Analyst, BMO Capital Markets

Okay. And then on propulsion, can you remind us what the ratio of repower sales are versus OEM sales in your propulsion business?

speaker
Dave Falk
Chief Executive Officer

It's about 15%. We've been slightly under that in the new platform because we've been – I'm sorry, the new engine platform, the 175 to 300, because we've been able to completely satisfy all of the demands. But once we do, that will be back to 15 or above, I think. The new platform was designed to be much easier to use for repower purchases, much less intrusive in the boat than the prior engine platform in that horsepower range. So we're probably a little bit trailing right now in the new platform, but we expect to get ahead of that when we get capacity.

speaker
Operator
Conference Operator

Thank you. Our next question comes from Greg Madish, Canningwood City. Great, thanks.

speaker
Greg Madish
Analyst, Canningwood City

I'm just wondering, in terms of inventory levels, how do you think your competitors at retail, their inventory levels are stopped? Do you think there's too much inventory for them as well?

speaker
Bill Metzger
Chief Financial Officer

You know, Greg, I'll take that one. We believe and we understand from intelligence that we have that we're probably a little bit better situated overall than the overall industry would be. You know, I think embedded in that comment is going to be you're probably going to hear some folks who might be in a little bit better position, but there's going to be folks who are a little worse. And I'd say most of our challenges rely, again, I'll reiterate, are in the lower end value end of the aluminum fish and pontoon categories, which we can get taken care of here in the second half of the year.

speaker
Greg Madish
Analyst, Canningwood City

So to sort of follow on, if their, let's say inventories, they may not be as well positioned as you, your competitors at retail, are they being more aggressive in terms of discounting and promoting to, you know, to have that sell through or, you know, or is it in line with you in terms of, year-added discounts and promotions to the retailers.

speaker
Dave Falk
Chief Executive Officer

I think we have seen some more aggressive discounting. I think that by this point in the year, we're probably similar, I would think.

speaker
Bill Metzger
Chief Financial Officer

We are similar.

speaker
Operator
Conference Operator

Similar. Okay. All right. Perfect. Thank you. Our next question comes from Eric World with B. Riley.

speaker
Eric World
Analyst, B. Riley

Thanks. Good morning, guys. A few questions kind of follow up on one that have been asked. I guess one, So going back to Freedom Boats and thinking about the opportunity to boost Brunswick and Mercury penetration within the fleet, you know, corporate and franchise, given the mix of boats and the fleet, you know, what do you think the penetration can ultimately be kind of over the long run with boats and engines?

speaker
Dave Falk
Chief Executive Officer

I think we have both brands and types. that are able to satisfy the very large majority of the needs of the freedom business. A little before and since the acquisition, we've been doing deep dives into segmentation of boats across the franchise locations. Obviously, we knew what was in the company own locations, but I think that there are no significant gaps that we can't fill. certainly over time. So we will be – and I think, you know, the other thing that we can offer here, as I mentioned earlier, that's really important to a franchisee, we've got fantastic Mercury engines, we've got wonderful Brunswick boats, but we also have this range of technologies and financial services that can be extremely attractive to a franchisee. And in those businesses where they're certainly looking closely at their margins, I think we can provide every incentive for our franchisees to want to work with not just our physical products but also our services, which obviously expands their margins.

speaker
Bill Metzger
Chief Financial Officer

And I would point out that the financing side of this is not something that needs to be developed. We've been developing this capability over the last three to four years as we've been – piloting boat clubs. We've been developing this with our floor plan lending partner and are extremely competent that that's something that can deliver benefit to the franchisees.

speaker
Operator
Conference Operator

And there are no further questions at this time. I'd like to turn the call back over to Dave for some closing remarks.

speaker
Dave Falk
Chief Executive Officer

Thank you very much. Well, thank you all for joining us. As we mentioned at the start of this call, this is a pivotal time for Brunswick We are delighted with the performance of our businesses despite the market being a bit softer than we anticipated. I think every portion of our business is on track with the strategic objectives that we had planned. And we are doing, I think we're satisfying our shareholders with the aggressive share repurchases we put in place, fully deploying the fitness sale proceeds And we're extremely excited about business performance. We'll get through the back half of the year, get our pipelines in line, and we're incredibly excited about the future and 2020. We look forward to seeing many of you on the road in the next few months.

speaker
Operator
Conference Operator

Thank you. Ladies and gentlemen, this does conclude today's presentation. You may now disconnect and have a wonderful day.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

Q2BC 2019

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