Cable One, Inc.

Hello, everyone. Thank you for joining us and welcome to Cable One's first quarter 2026 earnings call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. I will now hand the conference over to Jordan Morkert, Vice President of Investor Relations. Please go ahead.

Good afternoon and welcome to Cable One's first quarter 2026 earnings call. We're glad to have you join us as we review our results. Before we proceed, I'd like to remind you that today's discussion contains forward-looking statements relating to future events that involve risks and uncertainties, including statements regarding future revenue, customer growth, connects, churn rates and ARPU, the future competitive structure of our markets, the anticipated benefits of our mobile service offering, new product rollouts, future customer retention trends, anticipated cost savings and other benefits to be derived from our billing system migration and our other investments and growth enablement platforms, our plans to expand our multi-gig capabilities in more markets, future cash flow and capital expenditures, potential uses for our cash flow, the upcoming MBI transaction, including the put purchase price, MBI's future debt levels, integration timing, anticipated cost and tax efficiencies, combined leverage ratios, and closing date. The anticipated timing for closing of the merger of Point Broadband with Clearway Fiber and expected benefits from that transaction, future tax savings, and our future financial performance, capital allocation policy, leverage ratios, and financing plans. You can find factors that could cause Cable 1's actual results to differ materially from the forward-looking statements discussed during today's call, in today's earnings release, and in our SEC filings, including our 2025 annual report on Form 10-K and our forthcoming first quarter 2026 quarterly report on Form 10-Q. Cable 1 is under no obligation and expressly disclaims any obligation except as required by law to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise. Additionally, today's remarks will include a discussion of certain financial measures that are not presented in conformity with U.S. generally accepted accounting principles, or GAAP. When we refer to free cash flow during today's call, we mean adjusted EBITDA less capital expenditures as defined in our earnings release. Reconciliations of non-GAAP financial measures discussed on this call to the most directly comparable GAAP measures can be found in our earnings release or on our website at ir.cable1.net. Joining me on today's call is our CEO, Jim Holanda, and CFO, Todd Cucci. With that, I'll turn the call over to Jim.

Thanks, Jordan, and good afternoon, everyone. We really appreciate you joining us today. I've now been in the role for a little over 70 days, which has given me the opportunity to spend meaningful time with our teams, get closer to our markets, and develop a clearer view of where we are performing well and where we need to improve. At a high level, I'd say the work underway across the business is moving in the right direction, but those efforts are not yet showing up consistently in the results. Today, I want to spend my time on three things, what we're seeing in the business, what I've learned since stepping into the role, and our focus and priorities going forward. Starting with the quarter, we're not yet seeing the full benefit of the changes we were making in the business. Results reflect the broader economic backdrop and continued pressure in our more competitive markets, particularly in customer retention. While we have already begun to make changes in these areas, it remains early and those efforts are not yet meaningfully reflected in our results. At the same time, first quarter connects improved year over year, which we view as an early indication that elements of our strategy are beginning to gain traction. In addition, we are roughly two months into our MSO-wide mobile launch, And while it is too early to draw conclusions around retention or lifetime value, initial customer response has been encouraging. We continue to believe mobile can become an important component of the broader relationship over time. Even with these challenges, the business is generating substantial free cash flow, reinforcing both the durability of the model and our ability to continue to execute on our debt reduction, strengthen the balance sheet, and create long-term shareholder value. In the first quarter, we generated approximately $115 million of free cash flow and $500 million over the past four quarters, providing meaningful flexibility to allocate capital in a disciplined manner. Turning to residential services, I want to spend a bit more time on what we're seeing in the business. In the first quarter, we reported 12,600 net residential broadband customer losses on a sequential basis. While this reflects continued pressure in certain areas of the business, there are several underlying dynamics that help frame how we are thinking about the trajectory going forward. Over the course of my career, I've seen firsthand what has and has not worked in operating environments like this, and those lessons are shaping how we are approaching the business today. First, churn was elevated in the quarter, but remained primarily concentrated within our more competitive markets, which allow us to concentrate our retention efforts where they can have the greatest impact. At the same time, new connects improved year over year, driven in part by value-conscious customer segments. These customers represent an important part of our segmentation strategy and remain focused on adding them in an accretive way. We also saw year-over-year improvement across certain go-to-market channels, including e-commerce and direct sales, reinforcing our focus on meeting customers where they prefer to engage and expanding on our Connect opportunities. From a retention standpoint, we are implementing targeted initiatives to better identify and engage at-risk customers. These include speed upgrades, more gradual stepped promotional roll-offs, AI-driven tools, and a new CRM platform expected to go live later this year. We are also deepening multi-product customer relationships through offerings such as mobile, whole home Wi-Fi, enhanced online security, and comprehensive technical support for the connected home, all while continuing to invest in the network to further strengthen the consistent, reliable experience our customers expect. While still early, these are the types of operational actions we believe can improve retention trends over time. Looking at ARPU, results in the quarter reflected downward pressure from go-to-market initiatives and targeted retention offers, partially offset by continued selling to higher speed tiers and the broader multi-product offerings just mentioned. While we may see some variability from quarter to quarter, we continue to expect ARPU trends to remain broadly stable for the year. Taken together, while retention remains the primary challenge, we believe the underlying trends in Connects and multi-product offerings provide a constructive foundation as we work to improve customer outcomes and drive more consistent performance. Turning to business services, overall performance showed improvements through the back half of the quarter. Under Ed Butler's leadership since early January of this year, the business services organization has moved quickly from assessment into execution. Targeted investments in sales enablement, go-to-market discipline, and a new sales training program drove improved results across our fiber, carrier, and enterprise channels. While still early, these trends are encouraging and reinforce our confidence in the actions underway. Todd will address some discrete items in the quarter in more detail. Clearly, competitive intensity persists. However, we believe our network capacity, reliability, and local operating presence position us well, and we continue to invest for improved performance. Today, approximately 53% of our markets are multi-gig capable, and we expect to expand that capability to most markets by year-end, reinforcing our ability to meet growing customer demand across the footprint. Against that backdrop, over the past several weeks, it has become clear that our biggest opportunity is improving the consistency of execution across the footprint. Many of the underlying dynamics are consistent with patterns I've seen in prior operating environments. As a leadership team, we've aligned around a focused set of priorities where disciplined execution can drive the most meaningful improvement. These priorities center on strengthening retention and conversion, simplifying our product set, and ensuring greater consistency in how we go to market across the footprint. We've already begun to take action in each of these areas with the objectives of improving the customer experience, the price value equation, and therefore the customer trends and the financial performance over time. The work we're doing today will still take some time to show up in our results, and we would not expect it to fully translate into the numbers within a single quarter. Our focus right now is on improving overall execution, the array of operating strategies at our disposal and continuing to strengthen the balance sheet. Stepping back, I remain confident in our long-term opportunity. The durability of our cash flow allows us to continue prioritizing debt reduction while maintaining the flexibility to invest in the business and support long-term shareholder value creation. That confidence is grounded in the strength and the capacity of our network as well as the clear opportunity we see to improve execution within our existing footprint. And with that, I'll turn it over to Todd, who will provide a recap of our financial performance.

Thanks, Jim. Starting with the top line, total revenues for the first quarter of 2026 were $353 million versus $380.6 million in the first quarter of 2025. with the year-over-year decrease driven primarily by lower residential video and residential data revenues. Residential video accounted for approximately $10 million of the decrease. Residential data revenues decreased $11.6 million, or 5.1% year-over-year, due primarily to a 6.1% decline in subscribers. Business data revenues decreased $1 million, or 1.8% year-over-year. Operating expenses of $93.9 million for the first quarter of 2026 decreased 6% compared to the first quarter of last year, due primarily to a reduction in programming costs associated with our video business. OPEX was 26.6% and 26.2% of revenues in Q1 of 2026 and Q1 of 2025, respectively. Selling general and administrative expenses totaled $87.2 million, or 24.7% of revenues, in the first quarter of 2026, compared to $95.4 million, or 25.1%, in the first quarter last year. The decrease in SG&A was driven by lower labor costs and a reduction in billing system conversion costs. Adjusted EBITDA for Q1 of 2026 was $183.3 million, or 51.9% of revenues, compared to $202.7 million, or 53.3% of revenues, in Q1 of 2025. Capital expenditures were $68.4 million in the first quarter, a decrease of 3.8% year over year. During the quarter, we invested $5.1 million of CapEx for new market expansion projects. We continue to track towards 2025 levels for full-year CapEx. Adjusted EBITDA less capital expenditures totaled $114.9 million for Q1 of 2026 compared to $131.6 million in Q1 of last year. In March, our $575 million convertible notes matured and were repaid in full with a $575 million revolver draw. Throughout the quarter, we paid down a total of $90.6 million of debt, of which $86.1 million was voluntary. We opportunistically paid down our senior notes by $33.7 million in term loans by $27.4 million at very attractive discounts, along with a $25 million repayment under our revolver at quarter end. Such payments demonstrate our continued commitment to debt reduction. As of March 31st, we had $165.6 million of cash and equivalents on hand, and our total debt balance was approximately $3.1 billion, consisting of approximately $1.7 billion of term loans, $550 million of revolver draws, $548 million of unsecured notes, $345 million of convertible notes, and $3 million of finance lease liabilities. We also had $700 million of undrawn capacity under our $1.25 billion revolving credit facility at quarter end, providing us additional committed capital. Our net leverage ratio on a last quarter annualized basis was four times. As Jim mentioned, we are focused on strengthening our balance sheet. While we have the committed capital in place and sufficient excess operating liquidity to affect the MBI acquisition at closing in Q4, 2026, as we have stated before, we will remain proactive in our balance sheet management initiatives and continue to evaluate the markets with a focus on optimizing our longer term capital solutions. Turning to our investment partnerships, we posted updated information about our unconsolidated investments on our investor relations website. For the fourth quarter of 2025, these businesses generated approximately $542 million of LQA revenue and $262 million of LQA-adjusted EBITDA, representing year-over-year growth of roughly 17% and 36%, respectively. These businesses also grew broadband customers by approximately 22,900, or 7.9%, and added over 80,000 new fiber passings during the year. This summary excludes the financial results of MBI as we provide additional detail within our quarterly filings. Additionally, CTI towers, Ziply, and Metronet are no longer reflected in this table following the monetization of those investments. each of which generated attractive returns. We believe these outcomes, including both the operating performance of these businesses and the monetization of certain investments, reflect the strength of these assets and the value created over time. And finally, I'll touch on a couple of items related to a recent transaction, along with an update on a pending one. In mid-March, we completed the sale of certain Fiber to the Tower contract rights for $42 million in cash. We recognized a $26.6 million gain on the sale. Such contracts generated $9 million of business data revenues in 2025 and $2.1 million in Q1, and the sale reduced first quarter business data revenue by approximately $300,000. Results were also modestly impacted by lower revenue from EchoStar as they continue to decommission portions of their 5G network build-out, representing approximately $50,000 in the quarter and roughly $200,000 on an annualized basis, which we believe represents substantially all of our remaining exposure to this activity. Meanwhile, the merger of our point broadband and ClearWave Fiber strategic investments remains on track to close during Q2, subject to customary closing conditions. And we continue to work proactively on our pending acquisition of MBI. The Cable 1 and MBI teams are preparing for an efficient integration of MBI's operations when the transaction closes, which is expected at the beginning of Q4. Before we open it up for questions, I'd reiterate that while the current environment remains competitive, the business continues to generate strong cash flow, and we remain focused on disciplined execution and capital allocation. We are continuing to prioritize debt repayment while investing thoughtfully in the business, and we believe the changes underway position us to deliver improved performance over time. With that, we are ready to take your questions.

We will now begin the question and answer session. Please limit yourself to one question and one follow-up. If you would like to ask a question, please press star 1 to raise your hand. To withdraw your question, press star 1 again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Sebastiano Petty with JP Morgan. Your line is now open, please go ahead.

Hi, thank you for taking the question. And real quick, I guess just trying to think about the connects being up year over year. I think Jimmy talked about contribution from the value conscious segment. Maybe help us think about how much of that, I mean, maybe a little bit of a difficult question to answer, but how much of that is from just improved offer strategy or maybe improvements or expansion of your distribution channels? And then relatedly, as you, I think, talked about defending the base last quarter, help us think about maybe, you know, How much ARPU or was there perhaps some dilution in the quarter relative to, you know, win-back retention efforts that I think some of your peers are also kind of enacting to try to defend the base?

Thank you. Thank you for the questions. Appreciate it. This is Jim Holanda, everyone. And, you know, yeah, Connects, I think it's kind of twofold, both to your points. You know, the expansion of the direct sales channel and the improvement in the e-commerce industry. Channel results, I think, certainly contributed to that, along with, again, our now very targeted segmented offers across how we've chosen to segment the base and being more aggressive and not afraid to be doing price locks in especially those hyper-competitive markets that we find ourselves in and 15% of the footprint. So I think all of that helped contribute to it. And I think there's still a lot of meaningful room for improvement in regards to executing across all of those channels and all of those strategies. And yeah, certainly on the ARPU side, you know, along with More aggressive go-to market offers as certain areas get more competitive. Certainly being more aggressive on the retention side where we feel those competitive pressures has been a focus. Again, I think we're still early on. We saw a little bit of those results then impacting the ARPU numbers in Q1.

Great. Thanks, Jim.

Your next question comes from the line of Frank Luthan with Raymond James. Your line is now open. Please go ahead.

Great. Thank you. As you're looking for, you know, to save customers and so forth and that kind of activity, what kind of pressure do you expect on ARPU in your back book? And then can you give us some color on how MBI is tracking from subscribers and a financial perspective? And I assume there's that might impact the price. Do you expect that to be any materially different from what you've kind of signaled is going to be the cost when you close? Thanks.

Well, I'll let Todd go ahead and answer the MBI question real quick.

Hey, Frank. On MBI, so their first quarter, which we put in the queue, net ads were south 2,000. So they lost 2,000. But that's a meaningful improvement from the run rate at which they were last year. And there are some timing-related adjustments there. in the first quarter for mbi but i think if i understood your question correctly uh there are not adjustments in the purchase consideration uh that is a locked in and disclosed number at 480 as we talked about last quarter and so that's currently the plan we did adjust just to address it um the anticipated uh debt that we will assume uh or be looking to refinance in conjunction with it into a new range of $8.95 to $9.25. So it's slightly higher than what we had had as a range before, just due to the impacts of, you know, their performance last year and slightly lower free cash flow between now and closing.

And then on the ARPU pressure piece, Frank, yeah, you know, Clearly, bringing in customers at lower promotional rates and seeing continued kind of elevated churn in the back book continues to put pressure on ARPU. Certainly, my read of the analyst community from our last earnings call is such that that's a good thing in terms of that. Again, we do have targeted retention offers in our more competitive markets that lower rates. But we're also simultaneously focused, as we've talked about, on adding a ton of value in terms of those higher ARPU existing customers. And again, whether that's with Texas, whether that's been with with Eros, whether that's been with security product, we now have mobile in our arsenal. as it relates to that, as well as continuing to give people more speed at no incremental cost in terms of the network's capabilities. So those are all things we continue to be very focused on and get out there, quite frankly, as quickly as possible.

How much of your back book do you think you're going to need to adjust and kind of lower the pricing when it's all said and done?

Well, as all said and done is a very wide question. I don't know if you're meaning by the end of this year, the end of a three or five year cycle.

Well, I mean, ultimately, to get kind of competitive parity, you know, your your your back books pretty high. What would you expect that to have to adjust to?

I think overall in the $2 to $5 range over time, and I think is realistic and doable given the value adds that we have at our disposal for our existing customer base.

And Frank, I'll jump in just real quick to keep in mind, you think about the history, you know, Cabo is very one size fits all. It wasn't this, deeply discounted promo with a high step up that would result in a wide variation of a front book, back book, as you're referring to it. So when you think about, you know, I think you said the back book is really high, which we don't disclose that. It's not a major delta to, you know, what we're looking at from new selling. All right, great.

Thank you.

Your next question comes from the line of Greg Williams with TD Cohen. Your line is now open. Please go ahead.

Great. Thanks for taking my questions. First one is just on satellite broadband. We're hearing a couple big announcements the last few weeks. I'm just curious how you view the satellite competition, particularly in your rural areas. And second question, Todd, you mentioned a little bit about refis, and you just paid down the converts. I'm curious about next steps on the balance sheet and when you'd be looking to the debt markets and eventually turn that out.

Thanks. Yeah, I'll go ahead and take the satellite and then turn it over to Todd. You know, obviously, we're an avid user of OpenSignal and have pretty accurate and telling data in regards to the competitive landscape of our footprint across the United States. And while satellite shows up in very low circumstances and quantities, it certainly continues to go up. We keep our eye on it very closely. You know, we're not going to let what happened kind of with FWA happen on the satellite front or even going back to my Dish and Direct TV days back in the early 90s. I think they are formidable companies. Competitors that that could flush out over time yet to be determined. And there is no consistency from at least the two and a half months that I've been here in terms of their offers and their installation costs and their monthly pricing is widely varied. Territory to territory, market to market, and we have not seen any consistency yet across our footprint in terms of their go to market strategy, which I which I think they will figure out a technological way to overcome at some point in the future. Should they choose to allocate their their resources and bandwidth there? So we'll continue to keep an eye on it. But at the same time, as you're fighting off one, two or three FWA carriers and fiberized LEX and 15 percent of the footprint fiber overbuilders, we feel we have a good playbook to run in order to defend the base that we have and to figure out how we continue to grow the Kinect side of our business simultaneously.

And then Greg, on the balance sheet side, as Jim alluded to, and I commented also in my prepared remarks, meaningful repayments have continued as we attack the numerator. you know, that was over $400 million in 2025, $90 million here this last quarter. Most of those were voluntary and repurchases at attractive discounts on both our term loans and our unsecured notes. And that's an intentional approach as it relates to how we want to think about the balance of the capital structure. As I've mentioned several times, diversity of You know, duration, because we are actively evaluating longer term capital solutions and optimizing the balance sheet to ensure we have the flexibility to continue to reinvest in the business, but also the flexibility to continue to repay debt at attractive levels going forward. But we're also very focused on the diversity of the structure and ensuring that we have both, you know, secured that's more attractively prepayable, as well as more foundational capital on the unsecured side. And then, you know, as it relates to, you know, preparation. I think you even asked about timing. I've kind of been pretty consistent for the last few quarters, but we do have our contingency plan in place, but that's not a primary plan. And so we actively evaluate the markets. We're looking at it through the lens of ensuring we have the right disclosures in place. We've started putting more disclosures on MBI as that acquisition will be affected in early Q4 of this year. And, you know, we are aware of obviously the refinancing that we need to do over the course of the next two to three years and very actively planning around how we address them.

Got it. Thank you.

Your next question comes from the line of Brandon Nispel with KeyBank. Your line is now open. Please go ahead.

Hey, thanks for taking the questions. A couple if I could. It seems like a pretty consistent theme we're seeing across the space is that there's an inverse correlation between ARPUs and subscriber growth. So I'm curious how you guys are expecting to get, you know, better performance on the subscriber side while keeping ARPU flat this year. And then if I remember right, you know, historically your guys' flip point tends to perform best seasonally in the first quarter from a Connect standpoint. And the third quarter, and if we're looking at trends getting worse in the first quarter here, how should we be thinking about sort of second quarter from a net add standpoint? Thanks.

I'll start. And, you know, I'm new, so I can't speak to historical Q1s. I know my experience in my other locations is nothing historical patterns upheld through the pandemic and going forward in a new competitive environment, generally speaking. So, yeah. That one's probably harder to gauge. You know, having said that, I think we were pretty clear on last quarter's earnings call that in the third quarter of 25, we saw the spike associated with some very large work done in the back office. And with our systems in terms of a billing system consolidation across the family brands that made up cable one that really put pressure there. We're not going to have those pressures at all this year. And so I think that becomes an opportunity. And like I say, I think the opportunities in terms of all the go to market strategies that we've been talking about on these last two calls are. are really the things that can help, you know, start to change what have been otherwise historical trends there. And as we think about kind of our proof versus sub growth, you know, the interesting thing about cable one, and one of the reasons I came here is, you know, in 40% of our footprint, we're still the only gig provider. And there's not a lot of of cable operators out there that can say that. And while we certainly expect that intensity to grow over time and have modeled that out and are thinking in those terms, we also have clear visibility in terms of as ILEC start to fiberize or third party over builders start to come in with a fiber build. You know, we see that coming well in advance and we think we've built a pretty good playbook in terms of how to defend against that. And so I don't think, as you compare us to others, I think we have just a little bit more flexibility in terms of our timing. And I think we have a little bit more opportunity in terms of, again, getting higher speeds and getting a whole host of value-added services into our customers' kitchens and living room to help us as we go forward across those retention pressures.

Got it. Thanks for the thoughts, Jim. Todd, if I could just follow up with one for you. I don't think you provided it or an update here, but, you know, with the higher debt that you guys are planning to take on with Mega, the trends there, and then the EBITDA trends that you guys are seeing, is there an updated thoughts on your closing leverage target once you do close Mega? Thanks.

Yeah, Brandon. Yeah, the range is pretty modest relative to the overall debt stack. So that doesn't move that much. But obviously with the trends from 2025 for both Cabo and MBI on a customer basis and how those translate into the effective denominator of that leverage ratio and EBITDA that will be higher than what we previously stated, which was in and around four times, but still very manageable in our opinion, as it relates to where we close and how quickly we can get that down relative to the ongoing initiatives to focus on debt repayment, as well as of course, stabilize and change the trajectory of the EBITDA base.

Got it. Thanks for the thoughts.

Thanks for the questions.

Your next question comes from the line of Sam McHugh with BNP. Your line is now open. Please go ahead.

Awesome. Thanks, guys. Two questions, if I can. One on the gross ad connect side. Do you have a sense of how many of your gross ads are coming from DSL? And then as DSL kind of just disappears in the next few years, kind of what's the plan to make up that gap? And then secondly, on the tower divestment, Todd, you've given us a revenue number. I wonder if you would give us an EBITDA number for how much that might just take out EBITDA for this year. Thanks.

Yeah, thank you for those questions. On the, you know, in terms of the Connect site, how many are coming from DSL? Again, with only 40% of the footprint left that where the ILEX are un-upgraded. You know, you'll over index slightly in terms of that connect performance. So if it's if it's 40 percent of the potential and 50 percent of the connects, I think that's pretty consistent rule in terms of performance. The open signal data that helps us kind of support that structure and thought. And having said that, it's interesting you brought that up because I think that is an opportunity for us to exploit that even further. And, you know, given these bigger announced acquisitions by the ILEX and the integration work that they have to do and so forth, I think that gives us a window to hopefully potentially take advantage of that in a bigger way going forward.

And Sam, I'll just say, of course, as we've talked about in the past, where the LEC has not upgraded to fiber, and especially where that LEC has a fixed wireless access product for home broadband, they've been very aggressive on attempting to keep the customers they already have as their initiatives are not only focused on the customer side, but decommissioning that high-cost copper. So that has moved that DSL population down. at a more accelerated pace than what it was naturally because of those fixed wireless saves. As it relates to the fiber to the tower contract sale that we affected in the first quarter, it was $42 million of gross proceeds, pretty comparable because of the tax efficiencies that we had from a net proceeds perspective. We use those proceeds to accelerate our debt reduction. The revenue we did disclose, as you alluded to, that's a high single digit multiple and margins that are slightly higher than what you see from an enterprise side of the equation. So that should get you to a pretty directionally accurate cash flow number as that rolls through on a gap basis throughout this year.

Your final question comes from the line of Julie Zhu with Moffitt Nathanson. Your line is now open. Please go ahead.

Hey, team. Last quarter you had mentioned approaching an equilibrium on fixed wireless competition. I was wondering if you could comment on any updated thoughts there. I know that we saw that Verizon's fixed wireless net ads sharply slowed, but T-Mobile stopped reporting it, and given their year-largest overlap, would love any insight into your today activity and view into the future. And then if I can squeeze a follow-up in about the satellite LEO competitors. Jim, I think you had mentioned that it's sort of a haphazard strategy on the go-to-market for them. How does that affect how you and the team think about competing in more rural areas? And do you have an updated point of view in terms of the structural market share of satellite connectivity and fixed wireless across your footprint?

Wow, that's a lot for two questions, Julie. I wouldn't expect anything less, by the way. Thank you. You know, on the satellite piece, and they're somewhat intertwined, given the fact that roughly 80% of our footprint now has one or more FWA competitor, which is the latest and greatest information we have from OpenSignal. So we're already in a mode where we are competing fiercely in terms of retaining customers that we have and going after the low end where those product sets are more appealing customers. And so even as they might have the capacity to come to a more consistent go-to-market strategy, you know, at some point, if you're competing against two or three FWAs and one or two other wireline competitors, it doesn't matter whether there's six or seven, you know, players in a particular market, we're focused on the things that we can control and the value and the customer experience differators that we can bring to market. and the localism that our network and our people bring to communities in the way that we support them. day to day, you know, throughout the year. So we'll continue to try and take advantage of all of those opportunities to the best of our ability and see how that develops and unfolds. You know, I think your narrative is accurate. I think, you know, we haven't seen, according to our data, a whole multitude a lot of incremental expansion out of the Verizon FWA product. But we do continue to see and expect T-Mobile and AT&T deployment within the market. And I would call theirs slow and steady, but not, you know, they're not turning on huge additional swaths from the information we've gotten so far.

And then, Julia, on the structural market share, we did discuss last quarter, you know, it's an estimate. It's a view, you know, it's a thesis as it relates to, you know, what the future, you know, looks like. And, you know, when you think about, you know, wired broadband, right? We believe that longer term from an equilibrium perspective, wired broadband based on the capacity needs, the speed needs, and the utilization that you see constantly increasing across our both residential and business customer base, that that will be in more of that 80% area. And then I would view the 20% as whether it's wireless only, whether it's mobile fixed wireless access, or it's satellite that really comprises everything. that other 20% factor when you think about an adoption being nearly ubiquitous for internet connectivity.

Gotcha. I appreciate the fulsome answers. I think maybe just a quick follow-up. Is it fair to characterize the rate of change for T-Mobile and AT&T fixed wireless as slowing when you say slow and steady?

No. Consistent. Okay.

Thanks, guys.

Thanks, Julie.

That's all we have time for today. I will now turn the call back to Jim for closing remarks.

Thank you, Alexandra. Before we wrap up, I just want to thank all of our associates across the country for welcoming me into the Cable One family and for their continued focus on our customers and each other. And over my first roughly 70 days, I've had the opportunity to meet many of our associates, customers, and investors. And I look forward to continuing to engage with our key stakeholders in the quarters ahead. And thank you everyone on the call today for your time and your continued interest in Cable 1.

This concludes today's call. Thank you for attending. You may now disconnect.