This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.
10/31/2025
to Church and White's third quarter 2025 earnings conference call. Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. I would now like to introduce your host for today's call, Mr. Rick Durker. President and Chief Executive Officer of Church and Blight. Please go ahead, sir.
All right. Thank you. Good morning, everyone. Thanks for joining the call. I'll begin with some thoughts on the macro environment and then review of our great Q3 results. Then I'll turn the call over to Lee McChesney, our CFO, and then when Lee is done, we'll open it up for questions. Starting with the broader environment, conditions remain volatile and the consumer backdrop remains mixed. Promotional intensity is elevated in some categories and household finances are stretched as high borrowing costs and delinquencies weigh on discretionary spending, including big ticket items like cars and housing. However, there is relatively low unemployment and higher price personal care categories continue to do well. Against that mixed backdrop, our categories are growing at around 2%, which was pretty consistent with what happened in Q2 as well. We're performing better than that because of our great brands. Our portfolio, with its balance of value and premium offerings, continue to gain both dollar and volume share. Our innovation is performing well, and all in all, our brands are made for environments like this. On to the Q3 results. We had a fantastic quarter in a tough environment. Organic sales grew 3.4%, exceeding our outlook of 1% to 2%. Adjusted gross margin was up 10 basis points, also exceeding our outlook. Adjusted EPS was $0.81, which was $0.09 higher than our $0.72 outlook. Lee will take you through the rest of the numbers shortly. But first, some highlights about our brands. In July, we closed our most recent acquisition, Touchland. Touchland is the fastest growing brand in the hand sanitizer category in the US. It's the number two hand sanitizer in the category with household penetration just under 7% and the category at 42%, indicating a lot of runway for growth. Touchland experienced strong growth in Q3 with consumption growing double digits and results exceeded our initial expectations. I'm even more optimistic about Touchland today than even a few months ago. A small but mighty team doing great things. Now I'm going to turn my comments to each of the three divisions. First up is the U.S. consumer business. Organic sales increased 2.3% with volume growth of 3.7%, being partially offset by 1.4% of price mix. Growth was led by TheraBreath mouthwash, acne products, Arm & Hammer cat litter, and Trojan condoms, partially offset by declines in the vitamin business and water flossers. We grew share in four of our eight power brands, specifically Arm & Hammer, TheraBreath, Hero, and Touchland. Let me provide a bit of color for a few of our important categories. I'd like to start off with the Arm & Hammer brand in general. Consumers today want stability and brands they can trust. Our new campaign, Give It the Whole Darn Arm, reinforces the brand's strength and reliability. This is driving growth across the portfolio. Five of the six categories we compete in with Arm & Hammer are growing share on a year-to-date basis. Turning to laundry detergent, Arm & Hammer liquid laundry detergent consumption grew 1.9% in contrast to a flat category. Arm & Hammer share in the quarter reached 15%. Beyond share, and more importantly, household penetration for the long term continues to matter. And in the quarter, Arm & Hammer Laundry expanded household penetration 0.7 points to an all-time high of 30%. In fact, the only tier of laundry detergent that was positive consumption in the quarter was the value tier. This is a sign of the times, as value was flat to declining in the previous eight quarters. This is especially impressive as our actual promotional spending for laundry was lower year over year. Moving to litter, Arm & Hammer litter consumption grew 5.3% while the category was up five. We saw heightened competitive promotions, especially in the lightweight segment by one competitor. Over to mouthwash, TheraBreath continues to perform extremely well. While the mouthwash category was down in Q3, TheraBreath consumption grew 17% and continues to be the number two mouthwash with a 21.8% share. Remember, we believe there's a lot of runway here. Our household penetration for TheraBreath currently sits at 11% versus the category of 65%. Here, once again, outpaced the category with consumption growth of 5.2% compared to a flat acne category and remains the number one brand in acne care with a 23.6% share. And like the TheraBreath story, we believe household penetration growth is key for this brand. It sits at 9% versus the category of 28%. Looking ahead, we're excited about our pipeline of new products. We even announced a few today. They're a key driver of our success. TheraBreath is introducing a new line of toothpaste. We launched online with three variants in August, and they target key consumer needs of healthy gums, deep cleaning, and whitening, all combined with long-lasting fresh breath. The brand's loyal users value its effective cleaning, its distinctive fresh but not overpowering taste, and we have a retail launch set for January 2026. We're very encouraged with the high-quality consumer reviews we're seeing. Meanwhile, Trojan, the number one condom brand in the US, launched Trojan Goat, greatest of all Trojan, which is a non-latex condom featuring patent-pending ultra-flex material that's soft, flexible, odorless, and colorless, designed to enhance body heat transfer to deliver next-level intimacy. Turning to international, our international business delivered sales growth of 8.4% in the quarter. Organic increased 7.7% to the combination of higher volume, price, and mix. Growth was led by the Hero, TheraBreath, and Batiste brands and was broad-based across many of our international markets. I was just in Argentina two weeks ago with our global markets group and distributor partners, and there is a lot of excitement for the future. Finally, SBD organic sales increased 4.2% due to a combination of higher price and product mix and volume. We continue to be excited about the growth opportunities in this business. As noted previously, we're undertaking a strategic review of our vitamin business, including streamlining our supply chain to strengthen the core business, new JV partnership opportunities, and divestiture options. We're seeing improved velocities in the core and line reviews are receiving positive retailer feedback on new products and long-term brand strategy. We continue to expect to reach a conclusion from this review by the end of 2025. Looking ahead, our full-year organic growth outlook is 1%, the midpoint of our prior range. We expect full-year adjusted EPS growth for 2025 to now be $3.49 or two cents higher than our previous outlook to the higher sales and improved margins, including higher marketing spend. As in past years, when we have stronger than expected business performance, we invest for the future. So we now expect marketing as a percentage of sales to exceed 11%, and these investments will continue our momentum into 2026. I'll close by saying that category consumption remains stable, and our brands remain in a position of strength. We're gaining dollar and volume share across key segments of the portfolio, supported by a balanced mix of value and premium offerings. We're well positioned to navigate the current environment, The strategic actions we're executing will set us up for sustained success. Our go-forward portfolio has never been stronger. At the same time, we remain active in evaluating the right acquisition opportunities to further build our business. I'm excited to speak at Investor Day in January about some of the growth initiatives we have in development. With that, I'd like to close by thanking all of the Church & Dwight employees for executing well in a volatile environment, and now I'll hand the call over to Lee for more detail on the quarter.
Thank you, Rick, and good day to everyone on this Halloween Friday. Our Church and Dwight team members across the globe delivered a quarter to be proud of that highlights once again the many strengths of our portfolio and our team's capabilities. Let's jump into third quarter and our outlook. We'll start with EPS. Third quarter adjusted EPS was $0.81, up 2.5% from the prior year. $0.81 was better than our $0.72 outlook, driven by higher volume and gross margin results favorable to our outlook. Reported revenue was up 5%, and organic sales were up 3.4%. The organic sales was broad-based across the globe with volume growth of 4%, partially offset by negative pricing and mix of 0.6%. And beyond organic results, we were delighted with the encouraging start of Touchland as sales exceeded our initial projections. Our third quarter adjusted gross margin was 45.1%, a 10 basis point increase from a year ago, and 110 basis points better than our outlook. Our results versus last year were driven by 170 basis points from productivity programs, 20 basis points from higher margin acquisitions, 10 basis points from FX, and 10 basis points from the combination of volume, price, and mix. These factors offset 200 basis points of inflation and tariff costs. Moving to marketing, our marketing expenses and percentage of sales was 12.8%, or 50 basis points higher than the third quarter of last year. And for the year, we are now targeting to exceed 11% of net sales as we leverage our improved sales growth to invest for the future. Q3 adjusted SG&A increased 20 basis points year-over-year. Adjusted other expense increased by $3.9 million due to the lower interest income compared to last year. And we continue to expect other expense for the full year to be approximately $65 million on an adjusted basis, reflecting the lower interest income following the touchline acquisition. In 3Q, our adjusted tax rate was 21.6% compared to 23.3 in Q3 of 24, 170 basis point year-over-year decrease. And the expected adjusted effective tax rate for the year is now 22.5%. And now to cash. We delivered strong cash results in the quarter as cash flow from operations increased 19.6% versus last year to $435.5 million. Capital expenditures for the first nine months were $67.2 million, a $58 million decrease from the prior year due to return to normalized capital spending in 2025. And finally, in the third quarter, the company repurchased an additional $300 million of shares, which brings our year-to-date share repurchases up to $600 million for our shareholders. Certainly a third quarter full of accomplishments. Let's now turn to our outlook. Broadly, we continue to navigate well in an environment of economic uncertainty, and as a result, have improved our outlook in several areas. For the year, we now expect reported sales growth of approximately 1.5% versus a prior year midpoint view of 1.0, as we expect Touchstone's momentum to continue in the fourth quarter. We also remain on track to deliver 2025 organic growth of approximately 1%, the midpoint of our previous outlook, And we now expect four-year gross margin to contract only 40 basis points versus 2024 based on the progress our teams are delivering from productivity programs to counter inflation and tariff headwinds. And as I noted earlier, the combination of a stronger sales and gross margin outlook allows us to increase our marketing investments beyond our prior outlook in 2025. For the year, we now expect an adjusted EPS of $3.49, which exceeds the midpoint of our prior outlook. And specifically for 4Q, we now expect reported sales growth of approximately 3.5% and an organic sales growth of approximately 1.5%. In 4Q, I note that our reported sales outlook includes a larger decline in sales from our discontinued businesses as these product lines run out of inventory. And for some context, we expect $30 million of lower sales or 200 basis points of drag in the fourth quarter versus last year from these discontinued businesses. And also note, And our organic growth for 4Q is impacted by the prior year port strike and the negative consumption trends in our BMS business. In 4Q, our adjusted gross margin will contract approximately 50 basis points, primarily from inflation and tariff costs. Marketing will be lower compared to last year. We expect an adjusted EPS 83 cents per share, which is an increase of 8% versus last year's adjusted EPS. In my final 25 comment, The outlook really covers cash flow from operations. As noted in our press release, we've increased our outlook from $1.1 billion to $1.2 billion in consideration of our progress on several fronts. As our teams look forward, we are optimistic. Our teams across the globe have delivered significant accomplishments. We continue to fuel share gains. We've made strategic choices to exit brands in our portfolio. We've acquired Touchland, which is off to a great start. and we've returned $600 million to our shareholders through share purchases. A big thank you to our employees across the globe for leaning forward and executing through the first three quarters of the year. Very well done. Eric, let's move to Q&A.
We will now begin the question and answer session. If you'd like to ask a question during this time, simply press start, followed by the number one on your telephone keypad. Your first question comes from the line of Chris Carey with Wells Fargo Securities. Please go ahead.
Hi. Good morning, everyone.
Good morning, Chris.
So, TouchLand is coming through better than expected, which is great to see. Can you talk about how you might view the benefits of TouchLand going into 2026? And specifically, how might the positive contribution from Touchland help offset any of the potential profit outcomes you could envision from actions you may take on the vitamin business? And I have a follow-up.
Yeah, I mean, we're going to – I guess the first thing is you're right. Touchland is doing fantastic, even better than we expected, better than our double-digit comment last quarter. consumption strong units first or per week are really strong innovation is strong collaborations are strong not going to really talk too much about 2026 at this point I would just say 2025 is doing better than we expect it means there's gonna be a stronger baseline and as we grow that of course will help offset anything from the discontinued businesses or potentially anything with vitamins as well
And Chris, I would note, do keep in mind we had a good amount of cash on our books we were earning interest on, and obviously that will be a little bit of a headwind versus touchline next year as well.
Okay. The follow-up is just on the competitive environment picking up a bit. I think you mentioned that your laundry promotional activity was actually down a bit relative to last year. Just love to confirm that. And in general, how would you view, you know, the competitive backdrop right now and your potential, you know, need to respond to any activity, you know, that you're seeing? And maybe just a level of confidence that the really strong, you know, volume share performance that you've been delivering is, you know, sustainable and and what might be needed to sustain that level of execution. Obviously, you kind of teased innovation plans for next year, but also just the potential level of brand support. Thanks so much.
Yeah, thanks, Chris. Yeah, for laundry, in my prepared comments, I've said it, and I think it's such an impactful statement. For the first time in eight quarters, the value tier of laundry grew, and that was – If you look year-over-year on amount sold on deal, which again, remember, that's depth and frequency, that is, we were down 400 basis points year-over-year. Our competition was up between 300 and 600 basis points, depending on what brand. So I believe that is a trend that's starting to happen in the category as consumers are pressed. They're kind of slowly moving to value, which is great. That is one piece of it. Another indication is even the pods category, which is around 23% of the category, it's the most expensive form of water detergent, right? Two times liquid. That's been flat, the category, for the last six quarters. So those are just indications that the value matters. And so if promotional intensity does pick up, I think overall we're in a great spot. value is doing well and even some of our higher price competitors they're twice the the cost of our laundry detergent so they would have to do massive discounts to to move any elasticity so again i think we're well positioned i think this is starting to be a little bit of a trend uh in the category for for consumers seeking value your next question comes from the line of peter graham with ubs
Please go ahead.
You're breaking up a little bit. Not really.
Or you try reconnecting. We'll make sure you get back in.
Your next question comes from the line of Rupesh Parikh with Oppenheimer. Please go ahead.
Good morning, and thanks for taking my question. So I guess just going international, another strong quarter even on a difficult comparison. So just curious, are you guys seeing any changes there macro consumer-wise, and how do you feel about the same momentum in the international segment for the balance of the year?
Yeah, as I said, I was just in Argentina a couple of weeks ago with 300-plus people, and there's a ton of excitement about our brands and the growth profile of some of our even our new brands like TheraBreath and Hero and Touchland. So even as the macro, you know, GDP starts to slow in some of these countries, the tailwind of these brands, which bring, you know, problem-solution brands, innovation, new categories, a lot of excitement to continue to deliver against really our evergreen model for international. So a lot of momentum in our international business.
Great. And then maybe just one quick follow-up. To share buybacks again, another quarter of significant buybacks, your stock has obviously pulled back. So does anything change in terms of your priorities, share buybacks versus M&A, or should we just expect you to continue to be opportunistic based on what your stock does?
Yeah. So good question. So to your point, we definitely took advantage of the value opportunity there. Typically, you try to just – you know where our priorities are. We want to focus on M&A. It's our number one focus of our cash, and we're out in the market accordingly. But if any opportunities come up to maybe accelerate a little bit of our share buybacks, we'll do that. As we sit here today, we've done everything we've done with the $600 million. We bought Touchland. We've got great cash flow, balance sheets in a good place. As we look forward, Rupesh, we're still focused on on M&A, there's still opportunities out there and we obviously have an opportunity to do M&A. And we've just gone through a review. We just recently saw our shares, our balance sheet get upgraded as well. So I just think on many fronts, We got a quality balance sheet, strong cash flow, gives us a lot of optionality. So, you know, frankly, the potential to do both things.
Great. Thank you.
Your next question comes from the line of Bonnie Herzog with Goldman Sachs. Please go ahead.
All right. Thank you. Good morning, everyone. I had a question on the promotional environment, hoping just for some more color on that. And then, you know, your volume growth, It was quite strong in the quarter, but price mix was slightly negative. So I guess just could you kind of drill down on what sort of drove that? Was it the higher promotions and the need for spending behind some of your brands? And if so, should we expect that to continue in Q4 and possibly next year?
Yeah, thanks, Bonnie. I would kind of characterize it as really when we talk about promotions, we talk about laundry and litter. I already went through the laundry category. Litter is a little unique right now as well. The category over a long period of time has bumped around between 16% and 18% sold on deal. It hit what we think is almost an all-time high at 24%. One competitor significantly discounted their lightweight litter business, and that's driving, you know, a couple thousand points of promotion. We actually were pretty much consistent year over year. We were up slightly, 60 basis points, and still managed to grow 5%, which was fantastic. So our brand, our Arm & Hammer brand, kind of what I said in my comments, we think the advertising, the halo effect, the seeking value is leading to Arm & Hammer doing incredibly well in this environment and for the future. Then you look at negative price mix. Part of that is some of our other businesses, right? We're doing, whether it's a rollback or price adjustments on Batiste as we fix value for the consumer or vitamin business to make sure that we have the right velocities. So not as much in the laundry and litter business.
All right. Thanks for that. And if I may, I just wanted to ask a quick follow-up question on Touchline. Could you give us a sense of maybe how the brand has been performing in the different channels, DTC and then certainly at Sephora? And then maybe talk a little bit more about your strategy to expand the brand in additional channels and, I don't know, possibly other specialty retail channels. Maybe how has that evolved since the transaction is closed? Thanks.
Sure thing. Touchland's, again, doing fantastically well. That business is really at three retailers, right? Sephora, Ulta, and Amazon make up about 90% plus of that business. And we don't really have much plans in the short or medium term to change that strategy we believe that there's prestige in in being in that category there's examples of brands that have been able to grow by hundreds of millions of dollars in that channel and expand to slightly adjacent categories over time we think that's a good model there will be some niche plays at other retailers uh we're not ready to go through that yet maybe that's a good question for january um internationally we're really excited about growth behind touchland we believe that it can uh we're already seeing how how fast it's growing in canada as an example of just one retailer so we're going to probably duplicate that approach across many more countries and make sure we hit the the right the right channel the right partner and to make sure that we keep that kind of cache of the brand
Okay, thank you.
Your next question comes from the line of Peter Grom with EBS. Please go ahead.
Any better now?
Oh, very better. Perfect, Peter.
All right, let's run this back a little bit. So I guess I wanted to, two questions for me. So first, just on the implied step down in 4Q, and I appreciate the commentary around the poor strikes and weaker VMS. But I would imagine some of that was contemplated as you were thinking about the back half of the year, which you mentioned is unchanged after a strong 2Q. So can you maybe just speak to why it stepped down and would come in below the 2% category growth you mentioned?
Yeah, I'll give you a couple comments, and then maybe Lee has something to add as well. I think the poor strike is a reality, right? There was one week that the categories were up 11%. So when you do that math, all of a sudden, you know, October will be negative as an example for categories and for the brands. So, of course, vitamins, you know, Q4 is a larger business seasonality for vitamins. So as consumption's going backwards there, even though we have some green shoots, that's just a little bit more of an impact. And then finally, I think, were probably a little conservative on our on our q3 outlook and we were very confident at two and a half percent for the back um we're very confident over time we're going to grow faster than categories but we feel like q4s and q3 and q4 together is a good number yeah and again just to rick's point we go back to what we said in on august 1st we comforted the two and a half percent organic outlook that's what we're still saying today despite you know the macro doing what it's doing
that speaks to the categories, how we're performing. There's always pluses and minuses, but we're still sitting at that 2.5% organic. And if you do think about 3Q to 4Q, just on a total sales perspective, I mentioned in my prepared remarks, we are running out these discontinued businesses. We're getting to the point now where that will be a bigger pressure point in the fourth quarter. So I noted that. That was kind of the $30 million or 200 basis points of drag. And then, you know, I think Rick covered very elegantly the organic piece. You adjust for that, we're right on track and certainly gives us this confidence for the fourth quarter, but certainly as you look beyond that as well.
That is, you know, it's partially the port strike. So we don't feel like that's a kind of road forward as you look into 2026 at all.
Okay. That's super helpful. And then Rick, you've had some good perspectives on category growth for some time here. So I want to get your views on kind of how you see category growth and your portfolio performing as we look out over the next 12 months or so. And then just maybe specifically on the top line and I get we'll get official guidance in January. But do you need category growth to accelerate from 2% in order to hit your evergreen target?
Yeah. So look, I think For a long time, we've been very clear on how categories are doing and how our brands are doing. And categories, I know we heard some of the competitions say one and a half to two. For us, it's around 2%. And that's because, in my mind, we've been very picky about what categories we go into. Our categories are doing a little bit better than most, which is great. And our long-term track record over many, many years is around 3%. And we hope to get back there for categories for sure at some point in time. Meanwhile, we're kind of planning that it's going to be around 2%. And so as you saw this quarter, we, you know, despite 2%, we grew faster than that. And it's because all the great work we're doing on innovation, on marketing, on driving share gains. So I'm not going to talk about 2026. I'll do that in January. But I would just say, you know, we've been growing faster than category growth.
Awesome. Thanks so much. I'll pass it on.
Your next question comes from the line of Andrea Teixeira with JPMorgan. Please go ahead.
Thank you. I was just hoping, Rick, if you can kind of decompose a bit of the price mix. And then you mentioned you have, you know, obviously a good position in the value segment. But thinking as the consumer continues to seek, in particular in laundry, that value segment, how to think about the mixed effect. And then just as a clarification on the effects going forward, I mean, this is something that is benefiting some of the companies like that moving in the other direction, how to think about international finally getting those tailwinds as you go into 2026. Thanks.
Yeah, sure. I'll take the price mix and then Lee can take the currency question. So I had said, I think it was to Bonnie, we do have a negative drag on price mix from our pricing and promotional actions on vitamins. We have a negative drag as we're fixing some value equations on Batiste. Our share gaps are closing. We're making improvements, which is great. What is value? It's also... It's the cross-section of innovation and price, and so we're making adjustments as needed for Batiste. And then it's also the consumer is value-seeking behavior, and that means larger sizes. And when you have larger sizes, that's also typically a little bit of a drag on price mix, whether that's in laundry or litter. So those kind of three things really impact the price mix line.
And I'll go from there. You know, and to Rick's point also, I mean, it's a pretty nominal amount for us. I mean, I think the big call in our organic is also just this continued momentum with volume growth really driving the piece there. Hey, on FX in terms of international, I mean, I'd say this. You know, the international team is doing a really nice job of growing. They, you know, they're very much focused on margins. So, yeah, FX, you know, can be a pressure point. You know, tariffs, you know, inflation could be. And then we combat it. We combat it with productivity, with RGM practices. So yeah, if FX turns out to be a little bit favorable, that could be helpful. But you look at that business, they've been growing and they've been doing a good job of also bringing gross margin forward as well. So if that happens, we'll take that as a positive.
And if I can, this is super helpful, if I can just go back to Rick's comment on And thank you, Leon, on the FX. But Rick's comment on the pricing and promo back, when you're saying promo has been technically benign for you and you're gaining share in, particularly in lounge, you're continuing to gain share, and your competitor has been increasing more promo, I understand that they also are kind of going into a more value proposition. Are you seeing any pressure on that most recent launch in Liquid? as you exit the quarter?
I wouldn't change any of my comments. I'd say in general, the value tier continues to do really well. That's almost like a macro trend, more so than what any one competitor is or could do. And so that's why I believe that despite us going lower in promotions, to have the value piece of the category expand is just a really good indication of that. That's the trend we're seeing. I expect it to continue.
Okay, great. Thank you, Rick. Thank you, Lee.
Yep. The next question comes from the line of Steve Powers with Deutsche Bank. Please go ahead.
Great. Thank you. Two questions, which I guess as I look at my notes is kind of three, so bear with me. Rick, on the first one, Laundrie, not to beat a dead horse, but can you just help me square the circle just a little bit more? There's definitely a narrative out there that Church and Dwight's been more promotional through the third quarter. We've certainly seen price mix dip negative, kind of accelerate negative in the quarter. So is it What explains that? Is it mixed within your portfolio? Is it where you've been directing the promotion? Just any more color there and how that's likely to trend going forward, number one. And then on vitamins, you mentioned some green shoots. Could you just elaborate a bit more on what those are and then just update us if you think you'll have kind of a more comprehensive outlook and business strategy around that segment come January? Thank you.
sure yeah the first one uh price miss mixed negative on laundry you know there there is no better metric to look at than amount sold on deal uh that's what we've been using for for many many years and and the reason we say that is that is the intersection again on on depth and frequency like it's really uh shows what's going on in market so all i can do is point you to the actual numbers that come out of whether you have nielsen or sakana we are down year-over-year and promotion our competition is up anywhere between 300 and 600 basis points when there's negative price mix and laundry that can be a whole host of things it could also be again as I said before as consumers trade up to larger sizes that mix impact can be a negative in that line so that's kind of what I would I would be I would say consistently number two On vitamins, the green shoots, two examples. I think one would be, you know, it's kind of hard to see, but sometimes when you have consumption go backwards at a retailer, 20%, 25%, you think the world is ending. But, you know, some of that is discontinuations that have happened, so we have to lap some of that. But when you go look at the core SKUs, the ones that are remaining, you know, they're declining at, a much lower rate, which is always encouraging. The second one probably is a couple of food retailers are actually doing really well, and we've heard distribution gains there as well. So those are a couple of great issues. On the strategy, it was the right thing to do to publicly announce this about a quarter ago. We've had even more interest externally as we look at different options. And then meanwhile, internally, we're focused on how we kind of have a plan B on our cost structure and right-size that business. So I would say by the end of the year, consistently, again, that we'll have more to say, and I'm optimistic.
Okay. Thank you on all that. Appreciate it.
The next question comes from the line of Anna Little with Bank of America. Please go ahead.
Hi, good morning. Thank you so much for the question. I have two parts to a question. First, I wanted to ask on retailer presence and pack size. We're continuing to hear from peers in your space about the movement of sales to club and online, which have seen better growth versus food, drug, and mass. So I was curious if you could talk about this dynamic within your categories. And then secondly, on the M&A front, while you're still digesting Touchland, it has performed better than expected. And it's an interesting acquisition given Touchland is in some of the specialty beauty stores like Sephora. You've done well in acquisitions the last two years and personal care. And I'm sure you'd like to get back to your more regular cadence of one tuck-in acquisition annually. So I was wondering if we should expect to continue to focus on personal care or maybe if you'd be willing to explore more in the adjacent DDCs. Thanks.
Yeah, Anna, good questions. I think, you know, actually very similar questions to, again, when I was in Argentina that our distributors were asking. I would say we're, again, very encouraged with TouchLend, and you're right, a little bit more of a niche in terms of distribution and kind of go to market. From an M&A perspective, we're typically agnostic on what categories we go into. It could be household. It could be personal care. It has to be more like functional beauty. We are not a beauty company. We can't perform. There's a lot of dead bodies on the road to trying to be a beauty company. We don't want to do that. We want to be right in the middle where there's a personal care slash beauty component. We think there's a lot of goodness there. problem solution, yet a mode of advertising and connection. So we're laser focused on that. Our new president, Chuck, is laser focused on that as well. Retailer pack size, not surprisingly, different channels are performing at different levels, right? The club class of trade is doing extremely well. We continue to have offerings in club know our strategy internally is how do we make sure that that's always a proactive strategy and not a reactive strategy they have to be on the forefront of pack sizes and innovation but you also have to meet the consumer where they're at and different channels like at the drug channel or the dollar channel and have the right pack sizes and right price point so it's not either or it's both and we have to be good at both and we've historically done that really well
Okay, great. Thanks so much.
Your next question comes from the line of Filippo Falorni with Citi. Please go ahead.
Hi, good morning, everyone. Two questions for me. One on the retailer inventory levels. Obviously, you had some destocking in the first half of the year. Did you see any impact in Q3? And are you assuming no impact? in Q4, and then as we think about 26, should we think about the first half of the year having particularly easy component retailer inventory, so maybe faster growth in the first half? I know you haven't given guidance, but just a high-level how to think about it. And then the second question on the margins, can you review the drivers of the lower-tariff guidance, and maybe if you can give some color also on the broader commodity outlook? Thank you.
All right. OK, let's try that couple questions in there. So on the retailer inventory side, to your point, beginning the year we had some some pressure points there about 300 basis points. The first quarter, maybe 100 basis points of pressure into Q. Not not really seeing that we've seen kind of kind of stable levels here in the back half. That's what we experienced in the third quarter, and that's what we're kind of expecting as we go forward here. You know, you know, I'll say a balanced way. We'll watch it closely. In terms of moving on to tariffs and commodities and things like that, just go back. We've made a lot of progress on tariffs. So if we go back to April, we're looking at a bill that could have been as high as $190 million. We quickly rallied the organization around that. We made some tough strategic decisions. But we've also really, you know, focused on, you know, what can we do about it? And, you know, additional productivity, targeted pricing actions. We've now moved that down to what essentially is a $25 million 12-month number. And, you know, when we released back on August 1st, that number was about 60. It's moved, you know, really threefold. It's moved because we've driven more actions around the globe. in terms of whether it's negotiations, movements, anything in the supply chain side. There has been some targeted pricing, and then, frankly, the rates change. But that puts us in a really good place, as we noted in the release. As we kind of look forward to 2026, we should be able to just have an environment of, I'll say, normal commodity inflation, and tariffs should not be a drag. It could actually turn out to be an opportunity. Commodities have still been sticky. You would sit here today with what our commodity view was for the year. It's still slightly up from what it was in the beginning of the year. I think as we look forward, we're kind of expecting more of the same, but we'll leave the rest of the 26th commentary until later.
Great. Super helpful. I'll pass it on.
Your next question comes from the line of Olivia Tong with Raymond James. Please go ahead.
Great, thanks. First, just a clarification. I assume there wasn't any pull forward from Q3 to Q4 or any other change in timing that helped contribute to the top line upside this quarter?
No.
Perfect. Very easy. And then just thinking about it a different way in terms of laundry, given the strength there and obviously consumer desire for value, how do you think about the options that are in front of you. Clearly, you've done very well in the category. You've driven greater profitability in the category. As you think about the options in front of you, is there a thought around potentially being more aggressive on price or things for those consumers who are struggling, potentially looking at it from a share perspective? you know, given the opportunity that you have in front of you and the fact that, you know, gross margins have actually shown some pretty nice upside.
Yeah, I mean, for laundry, I think, look, the promotional levels, you know, plus or minus are going to be what they are and will always be competitive. I think overall, the medium to long term, we love where we are in the intersection of value. That's fantastic. Innovation is always the reason why we perform well over a long period of time. We're at a 15 or so share these days. We're in 30% of households. We lead in wash loads. There's a reason for that. We're right there at value in innovation. So our deep clean innovation, while our most expensive form of Arm & Hammer is still is still 70% the price of premium laundry detergent. And so innovation matters. We're going to have some more laundry innovation next year. And so that's why over a long period of time, we've been able to grow our business.
Great. Thank you.
Your next question comes from the line of Javier Escalante with Evercore ISI.
Please go ahead. Hey, good morning, everyone. A high-level question from me. Why do you think that the broader personal care sector is premiumizing in an environment like this? TeraVert, Hero, continue doing great, compounding. There is no poor strike impact for them. Why is that? Is this differences in channel? Are these different consumer sets? Is it because there is legacy brands from which you can gain market share? Anything that you can tell us to explain what's happening and what does it mean for your future growth into 2026? Thank you.
It's a good question, Javier. It's never one thing. It's a few different things, in my opinion. I believe these are great problem solution brands. Their breath really works for bad breath. however it's also appeals to the to the young and an old consumer a great packaging great story great social media presence hero it's a problem-solution brand it really works it's the best performing acne patch out there and a touchline you know it really works and it premium premiumizes a kind of a tired old category with with fragrance and scent on the go convenience so i would say there's a problem solution aspect to it there's a there's a great branding x aspect to it there's some of the competition in those categories isn't It's been around for a really long time, isn't as new and fresh, I would say. So it's not just one thing, it's multiple things. That's why we believe at the end of the day that there's a lot of opportunity in those three businesses, right? And I said in my prepared remarks, household penetration for HERO 9, category 28. For TheraBreath 11, category 65. Teslan 7, category 42. And that's why we keep getting TVP growth as well. So again, it's a mix of all those things.
Thank you. Your next question comes from the line of Lauren Lieberman with Barclays. Please go ahead.
Great. Thanks. Good morning, guys. Just one thing I want to talk about was couponing and just how much couponing is currently Part of your strategy, how much activity there's been because this is something that kind of shows up, you know differently right it's in market you can't necessarily see it. In the nielsen data so I was curious if you could talk about couponing and then also just looking specifically at laundry in the data, it does show price per eq. is down low single digits so, even though, like you said, the percentage that's on promotion is low. Just curious broadly about pricing in the market and if the depth is worth talking about. Thanks.
Yeah, I'll take the second one first. When you look at EQ, that really means wash loads. And so as you have consumers trade up to larger sizes, as you have channels like Club that are growing faster, then that means the larger sizes are doing more sales. which then translates into a lower price per EQ. And that's part of it. And then if you go to a few of the different retailers, you see not just us, but also others having some rollbacks at mass. But in general, I think that the biggest thing is the trend on larger sizes, which is channel specific in part, but also pretty broad based. The second one on couponing, we've been very consistent on couponing uh like year over year we're flat on couponing i think in general we believe that our competitors uh link to couponing a heck of a lot more than than we do uh and you're right that's not shown uh in nielsen the way you kind of look at that is is maybe through numerator or uh what you know receipts are actually being scanned uh is really maybe the best way to look at that but usually our our competitors rely more heavily on couponing than we do.
And that's the case in laundry as well?
Yes.
Okay.
I mean, we obviously a lot of questions here on discounting, couponing. You know, we've shared what we're doing here is measures, depth, breadth, all that. And I guess I'll bring it back to gross margins. Gross margins are doing what they're doing, which speaks to obviously, you know, all these elements here. So I think, you know, It's a good story. We're doing things the right way here.
Your next question comes from the line of Robert Moscow with TD Talent. Please go ahead.
Hi. Thanks for the question. You know, I think the messaging here is that despite a lot of challenges for the consumer, your categories have been pretty stable in the aggregate, you know, running around 2%. and adjusting for some things you're gaining share. But when I look at your retail tracking data, at least in my metrics, things do get weaker in October. Can I assume that that's a comparison to last year's port strike? And maybe just refresh me on why that influenced consumer spending in your categories rather than just timing of shipments.
Yeah, Robert. Yeah, and my prepared remarks. I kind of talked a little bit about October, but remember we looked it up last night. We believe that for the category and for attrition, Dwight will be a little bit negative in October. A year ago the port strike had 11% growth in one week for the categories that meant the month was around 5% and and that wasn't really real. That was pantry loading. probably massive pantry loading that was happening, probably more so in other categories as well. But we think that's pretty clear.
Sure, I understand. But by November and December, I would imagine the pantry loading would be kind of over. So I guess I'm just unclear how that would affect your overall results in a quarter. And then when I look at your quarterly results last year, it was very stable. Third quarter, fourth quarter were exactly the same. So You know, is it that much of a tough comparison to a year ago despite that?
Yeah, we can get into a little bit more detail. It's three things, okay? So the port strike that happened in October, if you recall, there was a threatened port strike, I believe, in early January that also had an impact. And then you've got to go figure out how much pantry loading really happened. Was it one unit? Was it two units? Was it three units? And then you've got to go figure out for the category how long that normal usage goes through. But I would tell you October was extremely elevated a year ago. When categories are up 5% a year ago, that's not normal. So that's one. The second thing we said in the release was vitamin business for us in Q4, when it's down in consumption in the low 20s, then Q4 is a seasonal business for vitamins and so just has a little bit more of an impact. And then the third thing that I think Lee mentioned was just our international business in Q4 a year ago had a bit higher of a comp. So all those things are true, I guess, but the biggest thing for us and what I said earlier was we think the order of magnitude is really it's more on the port strike and some of the timing on vitamins and We don't believe there's a roll forward issue in the 2026, so that's kind of how I would button it up.
OK, thank you very much. Your last question comes from the line of Kevin Gundy with BNP Paribas. Please go ahead.
Great thanks morning everyone and congrats on the good result this quarter. Two for me, if you don't mind the first one to kind of revisit the portfolio. and trade down risk. And then the second one is going to be on AI. So the first one, Rick, how do you assess the portfolio today relative to, say, like the global financial crisis? And I think, you know, the view would be that Church was a big beneficiary. I would agree with that of trade down risk. Arm & Hammer did well. Value Laundry Detergent did well. But It is a more premium portfolio today than it was in brands that you've had success with, like Batiste and Thoroughbreath and Hero and Touchland are more premium price points. So how do you assess trade-down risk, particularly in those parts of your portfolio today? How do you sort of square that with some of the trade-down that we're seeing? And granted, it's in household product categories, which you do tend to see a little bit more trade-down risk. But I'd just be kind of curious to get your thoughts on that, Rick. You know, granted, it skews to higher income consumers. It does offer unique benefits. But can you kind of have it both ways where the consumer is weak, but then the higher ends of the portfolio are going to continue to sustain? And then I have a follow-up. Thanks.
Yeah. And it's a good question. Maybe we were 40-60 around the financial crisis. Now we're 60-40. And I do believe that know we will do well in most any economic environment and that's what we've kind of shown over time uh household for sure as folks trade down and what's been unique a little bit kevin is like these premium personal care categories i would say in some cases are accelerating during this time um and it kind of goes back to what i was was speaking about earlier it's just Javier there's just two or three or four reasons why but the problem solution but even the macro behind that is the high-end consumers still doing well and maybe it's a barbell that's why the club class of trade continues to do well that's why if anything the trade downs happening a little bit into mass and those trends look look pretty good um so i would i kind of view it as the company's position to do well and and good times or bad times yep the portfolio shifted a little bit but the the what brands you have matter matter more than anything uh more so than the category itself on uh on like mouthwash as an example um so that's kind of my short answer i think that uh there's more than one reason those brands are doing well and it's a bigger bigger tailwind than the than the category head went potentially
Got it. Thanks, Rick. The quick follow-up is just around artificial intelligence and what that evolution is going to mean for the CPG industry. Matt liked to, Farrell used to refer to these as the crystal ball kind of questions. But, you know, particularly on the heels of the Walmart announcement and its collaboration with OpenAI, I'd be curious to kind of get your thoughts, Rick. You know, in a world where AI is naturally going to see much, much greater levels of adoption, do you see this evolution as a favorable development for big brands? and your portfolio specifically? And relatedly, on the heels of this Walmart announcement, how do you assess the risk here that this potentially leads to a balance of power shift to retailers as they exert greater control over the virtual shelf? Thank you.
Yeah, I think, you know, my crystal ball would probably say our company is laser focused on our brands. how do we make sure that we have brands that consumers love and through our advertising through our marketing through our innovation if we do those things well then that is an enabler for how we show up online and at the end of the day recommendations in the future are going to are going to be based on how well we're selling, how well consumers love our products, what the reviews say, what new news we have, and same way that advertising has shifted over a long period of time, we have to make sure we're nimble enough and fast enough to adjust with speed to the new way of playing the game. And we've shown that we can do that. When Matt and I talked back in 2016, we were 2% of sales for e-comm. Now we're 23%. We have adjusted and changed the way we play the game. And so that is a competitive advantage for us versus our larger peer set, in my opinion. And so we have to make sure that we're on the forefront of that. And I have no doubt that we will.
Makes sense. Thanks, Rick. Good luck.
There are no further questions at this time. I'd now like to turn the call over to Mr. Rick Dierker for closing remarks. Please go ahead.
Okay. Thanks, Eric. Well, thank you for all the questions, and I look forward to getting together next year if we talk about our go-forward strategy on Investor Day. And thank you, and see you in January.
Ladies and gentlemen, this concludes today's call. Thank you all for joining, and you may now disconnect.
