2/6/2023

speaker
Operator

Thank you for standing by. This is the conference operator. Welcome to the Chegg, Inc. fourth quarter 2022 earnings conference call. As a reminder, all participants are in listen-only mode and the conference is being recorded. After the presentation, there will be an opportunity to ask questions. To join the question queue, you may press star then one on your telephone keypad. Should you need assistance during the conference call, you may signal an operator by pressing star and zero. I would now like to turn the conference over to Tracy Ford, VP of Investor Relations and ESG. Please go ahead.

speaker
Tracy Ford

Good afternoon. Thank you for joining Chegg's fourth quarter 2022 conference call. On today's call are Dan Rosenzweig, co-chairperson and CEO, and Andy Brown, chief financial officer. A copy of our earnings press release, along with our investor presentation, is available on our investor relations website, investor.cheg.com. A replay of this call will also be available on our website. We routinely post information on our website and intend to make important announcements on our media center website at cheg.com. We encourage you to make use of these resources. Before we begin, I would like to point out that during the course of this call, we will make forward-looking statements regarding future events. including the future financial and operating performance of the company. Before we begin, I would like to point out that during the course of this call, we will make forward-looking statements regarding future events, including the future financial and operating performance of the company. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. We caution you to consider the important factors that could cause actual results to differ materially from those in the forward-looking statement. In particular, we refer you to the cautionary language included in today's earnings release and the risk factors described in Chegg's annual report on Form 10-K filed with the Securities Exchange Commission on February 22, 2022, as well as our other filings with the SEC. Any forward-looking statements that we make today are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events. During this call, we will present both GAAP and non-GAAP financial measures. Our GAAP results and GAAP to non-GAAP reconciliations can be found in our earnings press release and the investor slide deck found on our IR website, investor.shegg.com. We also recommend you review the investor data sheet, which is also posted on our website. Now, I will turn the call over to Dan.

speaker
Chegg

Thank you, Tracy, and welcome everyone to our 2022 Q4 Earnings Call. CHEG ended the quarter and the year on a strong note, beating the high end of our guidance with services revenue growing 10%, finishing the year with over 8 million subscribers, and generating over $150 million in free cash flow. The last few years, we saw significant headwinds in higher education, including the loss of nearly 1.5 million students during COVID. Through it all, the Chegg team executed very well, positioning us for a much bigger future. In the second half of the year, we saw significant improvements in new subscriber growth, increased take rates for Chegg Study Pack, which is now 40%, and retention for CSP is now nearly equal to that of Chegg Study. In addition, we also saw increased demand over the year for Chegg Skills through our partnership with Guild. We believe that this positive momentum will continue and lead to accelerating revenue growth in the second half of 2023. After the initial wave of the COVID pandemic, as students returned to campus, we saw fewer of them enroll and those that did took fewer classes. There was also less of an emphasis on academic rigor from both students and professors. This created a reduction in the demand for higher education support services and ultimately a substantial loss in our subscriber base, particularly in the first half of 2022. Since August, higher education has begun to normalize, which has helped us start to climb out of the COVID hole and helped us increase our new subscriber growth. This shift, along with the strong execution from our team, led to better performance and predictability. As a result, we see new opportunities for growth. Domestically, we have continued to expand our content offerings with initiatives like Uversity, which adds professor-created content in new subjects and formats to our platform, allowing us to be relevant to millions of students that we historically haven't served. We also invested in improving the quality of our existing experiences with our new structured Q&A platform, which enables our experts to create better and clearer learning solutions for students. Early feedback has been very positive. Students tell us they prefer this format and believe it is more helpful to understand the topic and learn the concepts so they can solve the problems on their own. Our new Ask and Learn platform provides students with richer and more personalized learning experience from Chegg. We will continue making smart investments in content, technology, and AI to improve our value, quality, and relevance to even more students around the world. Internationally, we've also made progress localizing our content. We've created new apps for Turkey and one in Spanish, initially targeting students in Mexico. We launched local pricing in four countries, and we are currently testing and optimizing pricing in nine other countries. All of these efforts make our services more personalized and accessible to learners everywhere, and we are expanding into new markets to reach more students. To expand into new growth categories, we invested in our language learning platform, Busuu. We are making great strides with the launch of our freemium version for the United States. and have already seen increased registration and engagement, which we believe will lead to future revenue growth. We also invested in one of the hottest growth areas in education, skills-based learning. We expanded our partnership with Guild, growing significantly faster than we expected, which suggests that this is a big opportunity for Che. Outside of the U.S., we launched a pilot program in Africa with Nexford, as the demand for skilling frontline workers is now global. As the opportunity grows, we are expanding our range of courses from technology fundamentals to cybersecurity. We are also excited for all that is ahead, and in 23, we will continue making strategic investments for that growth. The opportunity to better serve learners continues to evolve and expand, and now includes helping students solve some of their biggest non-academic challenges. That is why we now provide free access to Calm, the world's number one app for sleep, meditation, and relaxation through Chegg. And we just announced a partnership with DoorDash to offer Dash Pass for students for free to our subscribers. These offerings help students deal with their mental health and help them save money. We believe these partnerships not only increase our TAM, but will also increase conversion and retention. allowing us to improve ARPU over time. These types of initiatives are designed to deepen engagement, accelerate growth, strengthen brand loyalty, and importantly, help learners by delivering overwhelming value. Our ability to partner with these companies also validates how valuable our audience is to some of the biggest brands. The hot topic right now is AI and machine learning. We've all seen that large language models such as ChatGPT have captured the attention of many people. We believe AI will have a significant effect on human capabilities and humanity overall. But AI and machine learning models are not new to Chegg. We have been leveraging these technologies within our platform for years, and we believe these continued advancements will benefit Chegg and students. As an example, We've been using GPT-2 inside of our writing products, improving our ability to provide support with grammar, paraphrasing, and sentence structure. We also use it to increase speed and quality while reducing the cost of content development. We will continue to build and leverage AI tools, including those from OpenAI and others. allowing us to expand our content capabilities, increase the number of ways students can learn through our platform, and increase our efficiency. Importantly, we believe the best learning experience for students will leverage AI, will use a combination of vertical experts who utilize data, ML models, and AI on a user platform designed specifically for learning. The last several years have been very challenging for everyone. However, the best, most innovative companies come out of difficult times and are able to improve their market position. We are very excited about the next chapter for Chegg and are energized by the scale of the opportunity in front of us. We believe there is significant growth ahead for our business, both domestically and internationally, and that we are in the best position to drive some of the most transformative trends to shape our industry. The investments that we've been making and our priorities in 2023 are all designed to return Chegg to double-digit growth. And with that, I'll turn it over to Andy.

speaker
Tracy

Thanks, Dan, and good afternoon, everyone. Today, I will discuss our financial performance for the fourth quarter and full year 2022, as well as our outlook for 2023. As Dan mentioned, we ended the year on a positive note, with revenue, adjusted EBITDA, and free cash flow all coming in above the high end of our expectations. And while the beginning of the year did not transpire as we initially thought due to external factors, including reduced enrollments and uncertain economic conditions, the CHEG team performed well, demonstrating the strength and resiliency of our operating model, where we continue to grow CHEG services revenue, drive profits and cash flow, while many others struggle. Looking more specifically at our 2022 performance, Total revenue was $767 million, with check services growing 10% to $734 million, with six points of growth coming from Busuu, which we acquired in January of 2022. We increased our total services subscriber base to 8.2 million, with 2.1 million coming from international. This increased the diversity of our revenue streams. as international represented 15% of total revenue in 2022 and increased from 11% in 2021. We were very pleased that we were able to deliver an adjusted EBITDA margin of 33% or $255 million and free cash flow margin of 20% or $155 million, which represented 61% of adjusted EBITDA above the high end of our expectations. As we survey the broader learning landscape, it's clear we have best-in-class margins and free cash flow, and we expect to increase free cash flow margin in 2023. Looking at Q4, total revenue was $205 million, driven by better-than-expected CHEGS services revenue growth of 7% to $201 million, which led to adjusted EBITDA of $74 million, the high end of our expected range. Looking at the balance sheet, we ended the year with cash and investments of $1.3 billion. This was bolstered by the aforementioned free cash flow of $155 million. We believe our balance sheet and operating model that generates significant cash flows represent a competitive advantage that can drive shareholder value, whether that be through adding assets or prudent security repurchases, both of which we did in 2022. During the year, we demonstrated the power of our balance sheet by opportunistically buying back $500 million in principle of our convertible securities for approximately $400 million. As a reminder, as of December 31st, we had $643 million remaining under the securities repurchase program. As we enter 2023, we no longer have significant revenue from required materials. Required materials is now 100% revenue share based, and we expect it to represent less than $5 million of revenue for the full year. Therefore, we are changing the way we report revenue to better represent what CHEG is now, predominantly a large subscription service with several other smaller product offerings that, while important, have yet to reach scale. As such, our revenue breakouts moving forward will be subscription services, which includes all of our subscription offerings, including Chegg Study, Chegg Study Pack, Mathway, Chegg Writing Subscriptions, and Doosu. The other bucket will be called Skills and Other, which today represents skills, advertising, and the required materials revenue share. We believe this new breakout will allow our investors to better monitor and evaluate our business trends. To provide full transparency, we have provided additional details on both the new and historical revenue breakouts in the data sheet and in the investor deck, which are available on the investor relations website. Before I go into specific 2023 guidance, I want to provide a little bit more context on the numbers. As we discussed last year, the issues of low enrollment, a strong labor market, and inflation impacted the higher education industry and led to reduced traffic to education support sites. While the business executed well with stellar retention, record check study pack take rates, macro headwinds negatively impacted our new subscriber growth. As Dan mentioned, new subscriber growth turned the corner in mid-2022, and that improvement has continued. Our plan reflects this momentum continuing through 2023, where the benefits become more evident in our revenue starting in the second half of 2023 and into 2024. On the non-substruction side of the business, we expect continued growth in skills, offset by a decline in required materials, as we have fully transitioned out of textbook ownership, and we are forecasting reduced advertising revenue. due to the well-documented headwinds in the macro advertising environment. We also expect to see a meaningful increase in free cash flow in 2023, resulting from both strong operating performance, including a reduction in capex for the year, and a higher interest rate environment. Also, to assess with modeling, we have added a slide to the investor deck of our investor relations website that includes expected revenue and adjusted EBITDA seasonality for 2023. Specifically, for 2023, we expect total revenue to be in the range of $745 to $760 million, with subscription revenue in the range of $675 to $690 million, gross margins to be in the range of 71 to 73%, Adjusted EBITDA to be in the range of $240 to $250 million, with free cash flow increasing to $185 to $195 million, or approximately 80% of adjusted EBITDA. And finally, we expect CAPEX to be in the $80 to $85 million range, which, as a reminder, is mostly content. Moving to Q1 of 2023, we expect Total revenue to be between 184 and 186 million, with subscription revenue between 166 and 168 million. Gross margin to be in the range of 72 to 73%, and adjusted EBITDA to be between 53 and 55 million. And finally, in addition to building a great business, we are also building a great company. And that can only be done by building a strong culture and being a good citizen in our community. I want to acknowledge our ESG team, led by Tracy, for some recent accolades CHEG has received. We were thrilled to be upgraded to AAA by MSCI, their highest rating. And we also recently were added to Sustainalytics' 2023 top ESG company list. All of this took a tremendous amount of work from our team, and we couldn't be more proud of the progress we have made. With that, I'll turn the call over to the operator for your questions.

speaker
Operator

Thank you. We will now begin the question and answer session. To join the question queue, you may press star, then one on your telephone keypad. You will hear a tone acknowledging your request. If you are using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press star, then 2. We will pause for a moment as callers join the queue. The first question comes from Jeff Silver with BMO Capital Markets. Please go ahead.

speaker
Jeff Silver

I wanted to start with subscriber growth. You talk about your new subscribers growth turning a corner. Specifically in the U.S., are your U.S. subscribers growing and do you expect that to continue to grow into 2023?

speaker
Chet

Dan, you're on mute. I'll take it first.

speaker
Chegg

Yes, the answer is yes. Both are growing, and we expect both to continue to grow. So what Andy referred to in the prepared remarks was there were hundreds of thousands of subscribers that did not come back from that million and a half group. And because students, if you recall in our earnings calls a year ago, There was no academic rigor. So we had a double whammy hit us at the beginning of the year. But as you saw over the year, things progressed for us and they began to reveal themselves in our numbers. So we are seeing continued growth in new accounts, both domestically and internationally. And international in some of the countries, we're seeing it because they're coming back, but also because of the choices that we made, which is we lowered the prices in a number of countries. And that's making a big deal in subscriber growth. We've also invested in the Turkish app and the Mexican app. We're seeing not only increased renewals, but also substantial increased conversion. So the choices and investments we've made have been working. In the U.S., it's not simply the return to school. It's because of the investments we've made in content and expanding the content. in the relationships that we've done with com and we're beginning to see the impact of doordash we'll see whether or not it continues to improve retention or not is too soon around that but also the investments we're making in the quality and personalization of the site all those things are helping and again as as andy said in his prepared remarks began to see in the summer school time um an increase in new accounts and we're seeing that through the first five weeks of this year. So we have a large hole to dig out of. But as you see it from the way the seasonality works, as we dig out of it, we exit the year in substantially higher growth and go into 24 with an expectation to return a double-digit growth. And that's a combination of the investments we've made, the expansion of the TAM, the growth of new accounts, plus continued improvement in take study pack rate and renewal. So those things are beginning to show promise. We just have to, you know, spend the year digging out of that hole. And we are okay.

speaker
Jeff Silver

Appreciate that. And I also appreciate the, the, the dialogue about AI and machine learning. It's really helpful that you guys pointed out what you've been doing all along, but I'm just curious. Um, again, there's been a lot of, of, of, you know, media speculation about chat GBT and what it's been doing. And I know the product, you know, is in its infancy. Are you seeing any impact on your business in terms of new subscribers growth or returning subscribers this quarter?

speaker
Chegg

No. Nothing at all that is noticeable and obviously we're going to track it, but we've seen nothing. We've seen continued really powerful renewals and reduction in cancellations. We've seen continued high take rates of check study back. The fact that we crossed 40% at the end of last year and we continue to see that, I think is a very powerful statement. But I mean, look, it's early with that, but no, nothing that we've seen right now. But our expectation And I think you're going to see it from a lot of companies. Remember, Chet, they've already said that they do not plan to keep it free. They can't run it if it's free. So it's going to be an API-based business where we will be participating and using it to enhance our product. And we think it's going to be a big opportunity to say you can get everything from them plus what you get from us plus all the expansions. So at the moment, we feel like the plan we have in place is the right plan, and it's pretty exciting. The more these things develop, the more the companies who are the leaders in the space use them to their advantage, and that's our plan. But at the moment, we see no degradation of anything.

speaker
Chet

Okay. Thanks so much. Appreciate the call. Yep.

speaker
Operator

The next question comes from Doug Enlis with J.P. Morgan. Please go ahead.

speaker
Doug Enlis

Hey, it's Brian Smiley from J.P. Morgan. I'm for Doug. Thanks for taking my questions today. Just to start, thinking about the 2023 guide, what gives you confidence that growth will meaningfully continue to reaccelerate as you enter the back half of 2023 and into 2024? And then can you just discuss the roadmap to achieving higher normalized growth rates longer term?

speaker
Tracy

Yeah, so when we look at our guide, particularly as the first question was on the new subscriber growth, we're already on the trajectory. And so we're not expecting anything dramatically different than what we're on. And to a great extent, it's kind of what I call, it's kind of called subscription math, right? It takes a while to refill the renewal base, which is what we're dealing with right now. And the chief director we saw starting in the second half of last year, we just expect to continue not to dramatically

speaker
Chet

Increase in any way for us to to meet our to meet our numbers. Got it. Thanks. Okay. Okay. I just, I thought we left something. Operator, is there another call? I assume there's more questions.

speaker
Chegg

If I could just sort of, while the operator's figuring this out, just sort of add a little color to what Andy just said there, which is our plan, if we achieve it, and obviously we wouldn't put it out if we expected not to, but things can happen over the course of the year, shows a constant progress of growth, which there's When you exit the year at that number with the new subscriber growth, the base being filled back up, the rollover of the subscription map, as Andy pointed out, the continued take rate of Chegg Study Pack and the renewal near equality between Chegg Study and Chegg Study Pack, the company returns to substantial growth over the course of 23 at the end of the year and then into 24. And we have all the leverage in the model in terms of you're already seeing increased free cash flow from the company. So we feel like this is a year that we've got to get through to refill that hole. And it's the hole that we talked about last year when we had to change the guidance because literally a million and a half kids didn't show up. So, but our confidence in what we're seeing is very strong and it's very positive. And we're seeing also growth in skills. So we feel like the next several years, you'll see that sustained growth because the businesses and the choices that we made to invest are returning in that direction. And it's very positive what we see right now.

speaker
Operator

All right. Our next question comes from Steven Sheldon with William Blair. Please go ahead.

speaker
Steven Sheldon

Hey, thanks. It seems like one of the bigger potential growth drivers here is keeping students on the platform longer. So just curious how you're thinking about What's a realistic expectation for that? How do things like calm and the DoorDash memberships kind of play into that and other forms of student support? How optimistic are you that you can extend that student retention and what would the financial implications be?

speaker
Chegg

Yeah, great question. And the goal has been to go from historically two days a year to 365 days a year. We've done an incredible job getting students close to five-plus months per student. And the goal is to keep them over the summer or in the December-January period before school starts. And so these are examples of the kinds of things that we're doing. So if you take a look, for example, at the Comm Deal and the DoorDash Deal, students get them for free. It's a value. The two of them together equals a value greater than the price of what they pay for a check. And so the hope is that they continue to use it over the summer because they get other benefits outside of the academic support. And so the way to look at it is for each month that they stay on, it's on average another $17. So we, you know, it's a 15 or 20% increase depending on when that starts to work and how well that works. So these, the deals are designed to do that, to increase conversion and increase the take rate and increase retention. What we've seen so far is yes, it's helping on conversions. So you see new accounts growing and you see take rates now being over 40%, which I think is pretty remarkable. So the next way we'll take a look at it is over the summer and we'll see the impact on retention. We still know yet because it's too early. We just launched them, but that is the vision and the goal for adding these things. And eventually to become a 12 month service, which goes, from academic support to non-academic support to skills-based support. So just adding more and more value to our services to students so that they stay on for much longer periods of time. So the economic impact will be quite substantial when it works.

speaker
Chet

Great, thank you. Yep.

speaker
Operator

The next question comes from Josh Baer with Morgan Stanley. Please go ahead.

speaker
Josh Baer

Great, thank you for the question. I was hoping you could talk a little bit about your subscriber base and the composition of it and how it breaks down between STEM versus humanities or literature.

speaker
Chegg

Yeah, so three to four years ago, the way college students broke down was there were more humanities and non-STEM B than there were STEM. Now it's more STEM B than it is non-STEM B. So ours breaks down 90% STEM B with humanity users using us within a quarter or semester where they have to take a class. But the goal with content expansion university and ultimately using AI content creation is to go beyond that. So we're relevant for those students every semester, even if they're not taking STEM classes. So that is what we've been talking about for the last few years. That's what we mean by the expansion of the TAM to 5 million students. that we historically have not been the primary learning service for. But with the use of AI, chat AI, as well as Uversity, we're expanding that content. We think that's going to help a lot and help us grow in those areas. Okay, thanks. The difficulty is this year we've got to get through that hole. But if you saw the inside of the company, you see the hole is getting filled up very fast. And so if it continues to get filled up very fast, you'll see the growth return and sustain because the investments we've made are paying off, at least internally in the company. It's just that's a hole that was just something nobody would have expected. A million and a half students left. A bunch of professors didn't assign anything. And that's hundreds and hundreds of thousands of subscribers. What I'm really excited about is if you look back before COVID, we only had about 3 million subscribers. Now we have almost twice as many. And even though we lost a bunch, we're still more than 2x what we were just in 2019. So we see ourselves returning to growth. We still have to fill that hole, and that's what we're doing now. And when we do, you'll see double-digit growth return and all of that fall to free cash flow and improving margins. So we've just got to execute, execute, execute this year. And I'm very excited we're able to do it with increasing our free cash flow substantially. So there's a lot of good news happening on top of the fact that we're just not growing that fast externally in the first half of the year.

speaker
Josh Baer

Thanks, Dan. I was hoping I could ask one on the study pack reaching around 40% of all subscribers. I guess really like where can this go? And then I'm also just wondering if from a linearity perspective, like does this consistently trend higher? And also just wondering if there's, seasonality with study pack adoption or usage around finals similar to the rest of your business? Thanks.

speaker
Chegg

Yeah, great questions and ones that we couldn't answer a year and a half ago or two years ago when we launched these. But now we have multiple semesters, renewal periods, and we've been able to improve the investment. So look, we know we have additional pricing power. So we took the dollar increase and we said by taking that dollar increase we would also be able to move more people to study pack. And we did. So more people are when, you know, almost, we're almost at one out of two willing to pay 1995 rather than 1595. The expectation is as we add more value, we'll be able to not only move for people in there, but then check study pack will become the base. So these are all steps that we're taking in terms of, uh, to get us to much higher ARPU and much higher profitability per customer. But in difficult times, the last thing we want to do is use that pricing power. We want them to volunteer for it. And four out of 10 are doing that now. So that's a very big step for us and something that we think is going to yield investors a great return. In terms of what's happened, every semester since we launched it, there's been a higher take rate. And every semester since we've launched it, we've been able to improve retention. And we're almost at parity. I mean, it's within two points of parity right now. And that's a huge step for us. So Ultimately, though, you can imagine the base price of Chegg being closer to $19.95 than $15.95 and the pack being higher because we keep adding more value. But our view is you need to take each step at a time. You need to confirm that this is accurate. We only saw about 7,000 loss of customers out of 8 million customers when it came to taking the price increase. So we know we have substantially more price increase. And we're just not leveraging it beyond getting people to take StudyPak right now.

speaker
Chet

Great. Thank you.

speaker
Andy

Next question comes from Ryan McDonald with Natum & Company.

speaker
Operator

Please go ahead.

speaker
Study Pack

Hi, thanks for taking my question. Dan, I wanted to ask about the localized pricing initiatives. You talked about that you're testing in nine additional countries right now. And as we think about how that's being factored into the fiscal 23 revenue outlook, how should we start to think about when those nine countries where you're testing and go officially live and what sort of impact you expect that to have on our boot trends in the near term?

speaker
Chegg

Yeah, so we expect it to have... So remember, we have to deal with semesters. The actual school year is late August through May. So we're in the spring of this year. So any increase in enrollment, any increase in change of behavior isn't going to happen until the second half of the year, and that's the way our business works. So again, that's a variable in the front half of the year about why you don't see a big jump up in the first half of the year because you're dealing with the same subscriber pool that we had in the fall of the year, which we did take a step up. So we expect... to continue to what we've seen in every country that we've done it is substantial improvement in conversion and with retention remaining where it was. So we're seeing improvements across the board. We're rolling them out over the course of this year. All nine additional ones will be rolled out by the second half year. So we'll start to see that impact in subscriber growth in the second half of the year. A lot of the R approved decline that might come from charging less than those will be offset by the fact that so many people are taking study back and renewing at higher rates in the U.S.

speaker
Study Pack

Super helpful. And maybe just a follow-up question in regards to BUSU. So you talked about rolling out the freemium model and you're starting to see more engagement there. Just curious how you're thinking about the cross-sell strategy potential between BUSU and the core check study user base and and what you're doing and if there's anything you can do around promotional pricing to kind of continue to drive that motion. Thanks.

speaker
Chegg

Yeah, great question again. We're testing the promotional pricing to existing tech customers because remember part of the premise of why we bought it was that 55% of U.S. college students said they need or want to learn a language, but we didn't have the right product for them. So offering one with an automatic paywall when there's one with a freemium model, we knew wasn't going to work. So that's why we've invested in the freemium model. We're beginning to see positive results from doing that. I think you'll see the cross-promotion in the fall semester, which is the first semester of the year. Everything right now is to keep our growth that we've been seeing since last August of new accounts continuing to go and adding more value into Study Pack with Calm and with DoorDash. And those are our priorities right now. And they're working. So we're pleased where we are right now. to be able to achieve the numbers that we put out, which would lead us to exiting the year at a much, much higher growth rate.

speaker
Study Pack

Excellent. Thanks for taking my questions.

speaker
Chet

Yeah, thanks for asking.

speaker
Operator

The next question comes from Mike Grondahl with Northland Securities. Please go ahead.

speaker
Mike Grondahl

Hey, guys. Thanks. I don't know if I heard how the dollar price increase to existing subscribers in October went and kind of the retention related to that.

speaker
Chegg

Yeah. Hi Mike. Yeah. We only lost about 7,000 customers in total. So what it says is we have extraordinary pricing power because the value of check continues to go up. The investment in personalization, utilizing AI, to make the user experience better, utilizing it to be able to get more content in for lower prices. These are all things that allowed us to take it really with absolutely no disruptions whatsoever. At the same time, you can see the pricing power we have by the fact that four out of 10 are taking the $19.95 product. So students are willing to pay more for value, and we're adding that value. So we know that we could do more sooner. We don't think it's a good idea to do more sooner. But the ultimate goal, Mike, is to move everybody to $19.95 and then have the study pack be at a higher price. And adding DoorDash now and adding Calm now, and you'll see other announcements coming out over the course of the year, puts us in the position to do that. But we're very careful about picking the right times to do these for students because that's the relationship that wins us all this business.

speaker
Mike Grondahl

Got it. And then you mentioned Calm and DoorDash. So can we expect like a third, a fourth, and a fifth over the next year? I mean, do you plan to build up those perks or benefits? You know, a couple more, several more?

speaker
Chegg

Yeah, I don't want to put a number around it because I'm not sure what it would suggest to people. But the answer is yes, you will see more over the course of the year. You'll see more potentially in the base. You'll see more in the study pack. You'll see more opportunities outside of those things because the demand to have access to our audience is only increasing, and we have the most efficient access to the audience. So, I mean, we're talking about two of the leading brands that we're working with already, and you'll see other very well-known brands that we're working with now to figure out what is the best way for them to reach college students through Chegg and advantage the Chegg student by doing so. and improve our business. So yes, the answer is yes.

speaker
Chet

Got it. Thank you.

speaker
Operator

The next question comes from Jason Salino with KeyBank Capital Markets. Please go ahead.

speaker
Jason Salino

Hey, guys. Just one question for me. You know, even with the savings that we're getting from the textbook transition and, you know, the benefits from the price increases and the higher take rates, study packs, You know, it's disappointing to see the margins still compressed this year. Is this just a function of lack of top line growth? And then are there any leverage drivers we can think about outside of just revenue growth accelerating? Thanks.

speaker
Tracy

Yeah, that's a good question. Yeah, you know, we can still continue to drive pretty stellar margins. And if you, particularly if you take a look at cash flow, you know, cash flow margin is actually increasing this year, or at least we're forecasting it to increase this year. As far as the levels go, I mean, the big levels are revenue growth. When you think about it, you know, incrementally when you think about adding a subscription, probably in the very short term, 95 cents of the dollar drops the bottom line. So, our focus internally is driving new subscribers, driving retention through many of the things that Dan has already talked about. And certainly early in the year, we're on a path to do that. But that's going to be the real driver.

speaker
Chegg

Okay. But it's just sort of a follow-on to that question. The leverage comes with, obviously, revenue growth. So we could be a lot more profitable at any time. But the things that we're investing in, again, it's hard because it gets masked by the big hole. But we think that they are working. And as the company grows, the margins will grow. So I think, as Andy has said multiple times, we're nowhere near fixed data margins. We expect this company to be closer to 40% than where we are now. And really, it is the gross margins of the company allow these things to follow the bottom line over time. You know, we're still investing in skills and language, and those continue to improve dramatically year over year. But it's really a function right now. of just executing on our plan and the margins automatically get higher.

speaker
Andy

The next question comes from Brent Phil with Jefferies.

speaker
Operator

Please go ahead.

speaker
Doosu

Hey. Hey, thanks, guys. This is Dave for Brent. Thanks for taking the questions, too, if I may. But to start, you guys talked a little bit about the subscription pack and adding more value and increasing the pricing of the check study pack over time. Just curious if you guys have thought about, you know, the optionality to do annual subscriptions for a slight price decrease or even, you know, create a higher price bundle that includes things like BUSU and, you know, skills-based learning embedded inside of that, or is it really just focusing on the check study pack that you have now?

speaker
Chegg

Yeah, great question also. The answer is yes. You can expect you'll see an annual subscription from us. And believe it or not, it was technologically a challenge for us to be able to do that. We now can do that. And so we are looking and we are testing what the right price would be for an annual subscription. But yes, and now we have reasons for people to want to stay annually, right? Initially, without something over the summer like Comm or DoorDash or the other things that we'll be adding, It's just a matter of sort of discounting with the hope that people will stay on longer to pay the credit card. We wanted to actually give them real reasons to do it and real value to do it. So, yeah, you can expect to see that from us eventually.

speaker
Tracy

And just as a reminder, on some of our other subscription products, we do have annual subscriptions. So, for example, Mathway and Doosu. both do annual subscriptions. In fact, Usu is predominantly an annual subscription. So just wanted to give you that information also.

speaker
Doosu

Yeah, no, that's super helpful. Appreciate the color. And then, you know, one more on AI and ChatGPT. Appreciate the color that you provided in the intro, Dan. Super helpful. But I think it would be really great if maybe you could provide a little bit more color around how long you guys have been using AI, you know, what the level of investment has looked like. And then as you guys think about you know, 2023 and 2024 and beyond that, do you guys plan to, you know, increase your investments around AI? And, you know, maybe does some of that come from in-house, and do you guys continue to partner with, you know, some of the leading AI vendors out there? Appreciate it.

speaker
Chegg

Yeah, you'll see both. So we've been using, look, machine learning we've been using for five, six, seven years. Those are the algorithms. Those are the things that we do to match people to the right content, to match this to the right experts. As AI has been getting better and we've been using our own plus external, we've really focused on getting the efficiency of the question answering and the scale and the speed and the quality up a lot, which is why you can see a substantial reduction we have in CapEx. It's because the cost to get a solution is now substantially less than it used to be based on the investments we've made in technology like ML and AI. We've been able to reduce duplication. We've been able to get better quality answers, to get them answered faster. All of those things have saved us a tremendous amount of money and improved the quality of the product over time. That's never going to end. What you will see for the first time later on in the year will be user-based experiences that will be more obvious to the consumer. So think about a scenario where we have what the AI companies don't have. We have the hundred plus million questions that are asked and answered. What we can use AI technology to be able to do is to be able to say something like, so you've gone through the solution. Do you want us to build you a sample test, a multiple question test? We can make the question you've asked easier for you to understand if you're not understanding the concept. Everything that we'll be using it for on the user side will be able to have the user be more engaged and expand the ways that they can learn at the level that they're more capable of learning at. So we're actually really, really, really excited. You know, I think we, like everybody else was impressed. I have the good fortune of sitting on the Adobe board. So I've seen all the AI investments that they're making on images and other things. So it was less of a surprise for us, but it's really impressive. It just, it doesn't do what we do yet. So I think we discovered there's maybe 6% overlap in what they can provide versus what we provide. And of the 6%, I think currently 50% of them were wrong. So we have time to work with them, but we expect a number of vendors. We expect to work with whoever the best vendor is to do the things that we want to do to help students be able to learn better through us. So it's actually a very exciting time. It's a, It's a real substantial platform shift, and I don't think there's been one of this magnitude probably since mobile. And my experience is that the companies that utilize this, these are companies that are building APIs for companies like ours to do exactly these things. But the verticality, the experts that we have, the knowledge, the user experience designed specifically for learning is going to be our moat and our advantage, what we have plus what they have.

speaker
Chet

Got it.

speaker
Andy

The next question comes from Brian Peterson with Raymond James.

speaker
Operator

Please go ahead.

speaker
spk09

Hi, this is Jessica Ong for Brian. Thanks for taking my question. I just got a high-level question. As we start the spring semester in the U.S., is there a certain time that it starts semester where you typically see adoption rates really increase with your different subscriptions? And when is that for the spring? Has there been any deviation so far from that pattern in 2023? Thanks.

speaker
Chegg

I'm sorry, you broke up just a little bit. Do we see what in the spring, which? Am I repeating it?

speaker
spk09

Yeah, so I have a question. Is there a certain time period? in the start of the semester where typically see adoption rates really increase for your subscriptions? And like, when is that in the spring? And has there been any deviations from that pattern in 2023?

speaker
Chegg

Oh, okay. So, it's sort of the timing. You know, we've been at this a long time, so our timing is pretty good. Textbooks was always harder, but the subscription services are easier now. Once it returned to some form of normalcy, in the middle of last year. Beginning of last year was nearly impossible because we just didn't expect so many people not to show up. But now that we're back to understanding the size of these markets, each semester has its own world. Like September is the biggest month of the year for us. But in this case, for the spring semester, the biggest days for new account growth what have passed us, meaning we're, when Andy says that we like what we see, it's because we passed the three biggest days of new account growth. So it is, it's really the second, third and first, second, third week of January and the first week of February. And then it's September, October leading up to midterm. So the second half of the year is always substantially bigger than the first half of the year. But the rollover that we expect to get from the first half of the year fills that base that we lost a year ago. So that's how we build back to growth, and that's the path we think we're on right now.

speaker
Andy

Got it.

speaker
Chet

Thank you. Did that answer it for you?

speaker
Andy

Yeah.

speaker
Chet

Okay, good.

speaker
Operator

The next question comes from Eric Sheridan with Goldman Sachs. Please go ahead.

speaker
Eric Sheridan

Thank you so much. Maybe just zooming out and asking two sort of big picture questions as we look out over the next six to 12 months and put a finer point on some of the themes of the call. When you look out to the next school year, starting out in August, September, October, what do you see as the two to three things that are the top priorities for you on the investment side or the product side that you think will set the company up well for that landscape as you see it now? And second, I know someone asked earlier about annual plans. How do you see the broader pricing matrix for the company sort of evolving, not only just into the next school year, but on a multi-year view? So you're striking the right balance between value provided and sort of value received from your base of users. Thanks.

speaker
Chegg

Yeah. I would say that the answer to the first part of your question is the investments that we've been making, are starting to show real signs of payoff. In the skills area, we think in the BUSU area, certainly in DoorDash, Calm, in terms of the study pack, the rate increase we took. So probably the newest area of focus or the only additional area of focus, it's more just executing on what we've been executing on, which is creating more content, expanding the TAM in the United States, getting the pricing right from outside the United States, building into the bundles, get the higher take rate, will be now that these AI products are released, our teams have been working feverishly with them to be able to incorporate them into the user experience. And so, that's probably the only priority that is one that we haven't already been working on in a substantial way. So, the priorities of last year are the priorities of this year with that addition. Those will set up set us up, we think, very well. In terms of the pricing scenarios, the plan has been, we have a multi-year plan, which is the first plan was to put out a bundle, get people to use the bundle, get retention near equality, and then take a raise in the base that was very small, but one that we could capture with losing almost nobody, and push conversion more towards the bundle. Those things have worked. So the next step is to be able to build an annual subscription plan, which becomes an annual membership plan. And in addition to that, ultimately, the first package of 1595 will probably be the base at 1995. These are all over the next couple of years. So we're very judicious about when we take it. We test these things. The reason we were so successful is because we knew the outcome before we did it because we had tested it for a year. So we have to make sure that that unlike other companies, we have basically six weeks out of the year where all our growth comes from. We can't afford to make a mistake, so we take our time with these things. But you will see us move towards more in the bundle, higher take rate. Once we get over the number that we want to get over, you can imagine that becoming the base. And then adding on annual subscriptions with discounts. So we have a plan. All of that will generate a lot more revenue and a lot more margin and a lot more free cash flow. It's just not what you should expect to see in 23. 23 is the year that we want to return to excellent subscriber growth because we've already gotten ourselves to really excellent retention growth. So taking price increases now will hurt us from filling that base that we lost a year ago.

speaker
Chet

That's our view. Great. Thank you so much. Yep.

speaker
Operator

This concludes the question and answer session. I would like to turn the conference back over to Dan Rosenzweig for any closing remarks.

speaker
Chet

Okay. Thanks, everybody. Well, one sec. So, this has been a very challenging time over the last couple of years.

speaker
Chegg

But in the ed tech space, we're growing. We're the only company that's profitable. We're increasing our margins on free cash flow. The investments we've made are returning our new subscribers to growth and our retention continues to go up. And we believe that the execution is what's critical to us to achieve these numbers and to return to much more substantial growth and higher profitability. We couldn't do all of this without the incredible employees that we have. Andy pointed out, you know, the ESG categories. You know the number of awards that we won for inclusion and for the balance of growth and the quality of employees to be able to attract the right kind of people who care about the mission that we're on. You might have also seen today that we announced a very important partnership with the United States government and the Vice President of the United States. So we announced today that we'll be working with the Vice President along with other people to help skill up and provide academic support in Honduras with the expectation and hope to train thousands of people who, instead of immigrating here, will become much more productive employees in their own companies. It's a validation of what Chegg can do in terms of helping people learn. It will also provide new areas of growth. So there's a lot of good going on at Chegg. We've just got to get through the first half of this year. And as we do, we will be returning to growth and greater profitability. I really want to thank everybody for joining the call. And I want to send our thoughts and our prayers to the people in Turkey. We have a lot of students there and we have a lot of contractors there and we're checking on them. None of this is easy, but all of this is worth doing. So we're grateful for our employees and thank you everybody for dialing in. Talk to you next quarter.

speaker
Operator

This concludes today's conference call. You may disconnect your lines. Thank you for participating and have a pleasant day.

Disclaimer

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