7/30/2026

speaker
Operator

Greetings and welcome to Cinemark Holdings' second quarter 2026 earnings conference call. At this time, all participants are on a listen-only mode. A question and answer session will follow the formal presentation. If anyone requires operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Chanda Brashears, Senior Vice President, Investor Relations. Thank you. Please go ahead.

speaker
Chanda Brashears
Senior Vice President, Investor Relations

Good morning everyone and thank you for joining us today to discuss our second quarter 2026 results. Our earnings release, executive commentary, and 10Q were issued earlier this morning and are available on our website at ir.cinemark.com. Today's call is being webcast with a replay and transcript available on our website after the call. Before we begin, I would like to remind everyone that during this conference call, we will be making forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may include, but are not necessarily limited to, financial projections or other statements of the company's plans, objectives, expectations, or intentions. Forward-looking statements are subject to risks and uncertainties that could cause the company's actual results to materially differ from those expressed or implied. The factors that could cause results to differ materially are detailed in our most recent annual report on Form 10-K, as filed with the SEC, and available on our website. Also, today's call will include non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures can be found on the website's most recently filed earnings release, 10Q, and on the company's website at ir.cinemark.com. Joining me this morning are Sean Gamble, President and CEO, and Melissa Thomas, CFO. Consistent with last quarter, Sean will provide some brief introductory remarks and then we'll turn it over to Q&A. Sean?

speaker
Sean Gamble
President and CEO

Thank you, Chanda. Good morning, everyone. I'd like to take a brief moment to touch on some of our key highlights from the second quarter. You can also find additional information in our executive commentary and 10Q that were published on our investor relations website this morning. We're thrilled to report today that Cinemark delivered a historic quarter in Q2, achieving a multitude of all-time quarterly records throughout our global company. For the first time in our history, our quarterly worldwide revenue exceeded $1 billion, supported by record high results across all key revenue categories. Importantly, through diligent execution and benefits derived from improved operating leverage, we effectively converted that strong top line growth into exceptional bottom line performance. We produced our highest ever quarterly adjusted EBITDA of $294 million with an adjusted EBITDA margin of 27.1%, our second highest quarterly margin in history that trailed our all-time record by only 10 basis points. We also generated nearly $300 million of free cash flow, deployed over $60 million of capital expenditures toward enhancing our business, and returned excess capital to shareholders through stock buybacks and our dividend. Our historic results are the byproduct of our ongoing efforts to elevate our consumer offerings, scale revenue opportunities, and further optimize our business, combined with a compelling slate of film releases and solid operating rigor. Beyond propelling our aggregate revenue and adjusted EBITDA records, these factors also yielded all-time high quarterly admissions revenue, concession sales and per caps, premium amenity performance, and loyalty transactions worldwide. We are incredibly proud of our global team and all they continue to accomplish. We devote significant time and effort to working on strategic initiatives to strengthen our business, and it's especially rewarding to see those actions translate into outstanding results, particularly when amplified by a favorable box office environment. The performance we delivered this quarter is a testament to the dedication, skill, and execution of our sensational team and their ability to capitalize on strong film content and positive industry dynamics. As we move ahead, we believe we are exceptionally well positioned for the future. Bolstered by our differentiated financial strength, we stand to continue benefiting from the many targeted investments we have made over the years, the meaningful customer loyalty we have earned, and the industry-leading operating capabilities we have developed. Moreover, we are actively advancing a broad set of new opportunities to further enhance our competitive edge and drive incremental growth, and we remain highly encouraged by positive recent industry developments, including expansion in theatrical window exclusivity, increases in young moviegoer frequency, and strength in emerging forms of content. In the very near term, We look forward to building further on the robust performance we've achieved through the first half of 2026, particularly with what is shaping up to be a tremendous launch of Spider-Man Brand New Day this weekend, along with continued momentum from the Odyssey. Operator, that concludes our prepared remarks, and we'd now like to open up the line for questions.

speaker
Operator

Thank you. Ladies and gentlemen, the floor is now open for questions. If you would like to ask a question, please press star 1 on your telephone keypad at this time. A confirmation tone will indicate that your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up the handset before pressing the star keys. Again, that's star 1 to register a question at this time. Our first question is coming from David Karnofsky of JP Morgan. Please go ahead.

speaker
David Karnofsky
Analyst, JP Morgan

Thank you for the question. Sean, Q2, I think, was the best box office quarter since the pandemic. It was probably reasonable to assume there could have been capacity constraints for Cinemark, and yet you gained domestic market share. I know film mix is a factor, but do these results surprise you at all? And then how do they inform your view of potential market share sustainability or gains going forward? Or should the box office kind of run it over $10 billion, for instance?

speaker
Sean Gamble
President and CEO

Thanks for the question, David. Yeah, we were very pleased with the second quarter results, to say the least. Yeah, I mean, it was a big quarter. I think what we wound up seeing over the course of the quarter was the way the performance of the films played out wound up helping out with capacity, where there certainly were some periods where there was a bit more bunch up of films in terms of the dating week to week. You had films like Back Rooms and Obsession, which were a bit earlier in the quarter, and they actually played out with less competition. So it turned out that just the way the films worked alleviated some of those capacity constraints that we were expecting would be a bit more significant over the course of the quarter. As we look ahead, obviously we continue to benefit from the many investments we've made to advance Thank you for joining us. and we'll see how that plays out over the second half of the year. There certainly are some more periods, at least on paper right now, where you've got in peak periods where there's a bit more concentrated larger films than we saw during the first half. So we're going to be watching out for that. So those are the types of things that could affect things as we go forward.

speaker
David Karnofsky
Analyst, JP Morgan

And then you mentioned the 45-day window. I know it's early, but any data research on your end that indicates the longer time period is helping to Re-educate consumers about the need to see the movies in the theater.

speaker
Sean Gamble
President and CEO

It's difficult to say quite yet how significant the long-term impact, because those changes obviously just took place. I mean, clearly, as you pointed out, it was just a record second quarter since the pandemic. So if you look at that, you might say, okay, great, things are working better. I'd say probably the most tangible thing we've seen is that the theatrical exclusivity did start to increase in the second quarter as studios started to honor those commitments of Thanks. Thanks. Appreciate the questions.

speaker
Operator

Thank you. Our next question is coming from Eric Handler of Roth Capital. Please go ahead.

speaker
Eric Handler
Analyst, Roth Capital

Good morning. Thanks for the question. Sean, you continue to get some really good lift from premium. And I'm curious, when you look at your theater footprint, how much more capacity do you have to add, you know, an IMAX, XD, 40X, Green X? You know, how much can you add there? and then also, you know, you're getting a really good lift and a nice surcharge for Dbox. Where are you with Dbox and how much more can you add there?

speaker
Sean Gamble
President and CEO

Sure, thanks for the question. I'd say we still have a healthy runway for incremental additions. There clearly is a balance to be struck because while we continue to see All right, thanks for joining us. To your question on runway, we've added a series of new additions in 2025. In the first half of 26, we already added seven new XDs, 12 new ScreenXs, two new IMAXs with three new 70mm projectors activated, and 112 new D-Box auditoriums. So we've put in quite a bit, and we've got further runway going this year and into the future beyond. So I'd say it's The screens tend to be a little bit tethered by how big the screen is in an auditorium. That's one governing factor. We've got many more opportunities for second PLFs in theaters where we just have one today. And obviously in new builds, you have more latitude in what you can do there. D-box, there's less limitation because we're doing a few rows within an auditorium, so those can go into a bunch. To your specific question, I think we've got about 350 overall PLFs globally right now, including XDIMAX and ScreenX, and we've got about 660 auditoriums that have DBOX installed.

speaker
Eric Handler
Analyst, Roth Capital

Great. And then why don't we just touch on Latin America for a second? Your Latin America margin was an all-time high. Just curious what type of operating leverage you can now achieve in the region.

speaker
Melissa Thomas
Chief Financial Officer

Eric, I'll take that one on international. So our international team has done a great job navigating a dynamic landscape in Latin America, as demonstrated by, as you mentioned, record-setting adjusted EBITDA and adjusted EBITDA margins. As we look at that business, again, predominant drivers of what we're seeing will be attendance in box office in terms of leverage within that model. But also there's other factors that have influenced that. You've seen market share gains in international. The team has done a really nice job of capitalizing on the box office. It's been there. Our average ticket prices and concession per caps continue to be growth catalysts for us. And then also within the international markets, our ability to Mitigate cost pressures has been an important factor. So really, as we think about margins going forward, those are going to be key dynamics that come into play, key variables, as we look to maximize our margin potential. FX movements and inflationary dynamics are clearly one of the key differences between the U.S. and international. I think a couple things to keep in mind as you think about Our international business going forward is there are a few dynamics at play on the labor side that do differ from our domestic market that I think are worth highlighting as you think about box office variations. So local labor laws, they can restrict our staffing flexibility as the box office ramps, so that can impact that line item. and then additionally government mandated wage rates. Those can exceed inflation and we've seen that in markets. Our team has done a nice job offsetting those impacts to the extent possible but also you have a different dynamic in lease expense and international, that's more variable. So there's some different dynamics when you look at that international business. really all comes down to how we're managing those levers. And I think the team is doing a nice job pushing the top line to offset some of the inflationary dynamics we're seeing on the bottom line.

speaker
Eric Handler
Analyst, Roth Capital

Thank you very much.

speaker
Sean Gamble
President and CEO

Thanks, Eric.

speaker
Operator

Thank you. Our next question is coming from Chad Finan of Macquarie. Please go ahead.

speaker
Chad Finan
Analyst, Macquarie

Hi, good morning. Thanks for taking my question and nice quarter. Just in terms of the use of capital, so you finished the quarter in a very strong position from a cash standpoint. You mentioned the interest expense opportunities that you've been able to take advantage of here, reducing that. But just as you think about use of cash with regards to return to shareholders, investing back in the portfolio, or looking at outside opportunities, has anything changed at this point given your position of strength? Thanks.

speaker
Melissa Thomas
Chief Financial Officer

Thanks for the question, Chad. So from a capital allocation standpoint, we continue to have three pillars to our strategy, maintaining the strength of our balance sheet, investing in the creative opportunities, including M&A, that position the company for long-term success, and returning excess capital to shareholders. So we remain balanced and disciplined in our approach to capital allocation and prioritize the strength of our balance sheet and growth opportunities first and foremost. followed by shareholder returns. And as we think about kind of ranking between new builds, feeder enhancements, and M&A, that really comes down to return profiles and strategic importance of each. And then with respect to shareholder returns, that's going to be governed by factors like our leverage ratio, cash position overall liquidity, and then alternative uses of cash at any given time among other factors. Overarchingly, our strategy aims to maintain sufficient flexibility so that we can take advantage of future value-creating opportunities while mitigating any risks that may come along.

speaker
Chad Finan
Analyst, Macquarie

Okay, great. Thanks. And then, Sean, just going back to the strength of the quarter and the breadth of different movies that really hit, I know you mentioned 50% is coming from your direct channel. But in terms of just a new audience, do you think there was, you know, significant growth in terms of whether it's younger moviegoers or just moviegoers that hadn't come back for a while that came in the second quarter and then, you know, as we know, moviegoing begets moviegoing. Do you think that, you know, could portend well for the back half of the year in 27? Thanks.

speaker
Sean Gamble
President and CEO

Sure. Well, yeah, I mean, look, it's Part of the reason we like a lot of the non-traditional content is that often it is a way to bring new audiences into our theaters, and we've seen a nice uptick in that over the years. As we look at our data, very similar to some of the broader industry studies that have been done, we continue to see really healthy growth of younger audiences. I mentioned that earlier, but some of these films, particularly like you saw earlier, Films like Obsession and Backrooms, which are based upon creator content. They've got these embedded younger audiences. It's helping to bring them in. And then similar to others, as you mentioned, a momentum business, they see other things of interest when they're there and they wind up coming back and it just winds up being a positive cycle. So we're definitely seeing healthy signs of New attendees, but also nice signs of sustained and growing frequency from our existing audiences. So there's just a lot of great momentum. This year has been obviously really positive for the industry and certainly for our company with regard to moviegoing in general. So we're pleased with the trends we're seeing with both new and existing members.

speaker
Chad Finan
Analyst, Macquarie

Appreciate it. Thanks.

speaker
Sean Gamble
President and CEO

Thanks.

speaker
Operator

Thank you. Our next question is coming from Mike Hickey of Stonex. Please go ahead.

speaker
Mike Hickey
Analyst, Stonex

Hey, thank you. Hey, Sean, Melissa, Chanda, great job. Incredible quarter, guys. Congratulations. First question, maybe back to you, Melissa, sort of mirroring the international margin question, but thinking domestic. Obviously, your domestic EBITDA margin here over 27% was significant. How are you, I guess, sort of when you think about the elements of Margin Improvement here. What do you view as sort of sustainable, I guess, or durable as attendance continues to recover? And where do you see the largest remaining opportunities to improve that productivity? And then the follow-up.

speaker
Melissa Thomas
Chief Financial Officer

Thanks for the question, Mike. So on the domestic side, attendance in box office, again, obviously primary driver, but key levers as you look at Our performance in the second quarter, it underscores the strength and operating leverage of our business model when supported by a content mix that resonates well with our audiences. You saw that come up clearly in the strength of our market share, also the steady cadence of releases and strong overall box office environment. Outside of box office and attendance, On the market share side, Sean mentioned some of the key drivers of market share in the quarter. More broadly, long term, while we continue to try to drive our market share gains and have been pleased with what we have seen thus far, we need more runway of a consistent box office to see What is structural within those market share gains? So that will play out over time, but we're very encouraged by what we've seen on the market share side. With respect to average ticket prices and per cap, again, there we do believe that we continue to have runway. We've been benefiting from our strategic pricing actions as well as premium format penetration that Sean talked about. Earlier and within the food and beverage and broader concession realm, we still do believe we've got runway, and you saw that with the growth in our merchandise sales and some of the records that we were able to achieve in the quarter. So top line is an area that we really continue to lean into and have a number of strategic initiatives. Obviously, some of these metrics are going to fluctuate quarter to quarter. But over the long term, these are key factors outside of attendance and box office that we will continue to look to drive to support margin strength. And then on the expense side, there is operating leverage in our model. We do have around 40% of our cost structure is fixed. So we do get leverage over mine items like facility lease expense in the U.S., our G&A, property insurance, real estate taxes. and then you have other semi-variable costs like feeder labor that we continue while those increase with attendance not to the same extent. So that creates additional opportunities for us from a margin standpoint. So we also obviously do have inflationary factors that we're dealing with but we're focused on controlling what we can control and overall looking to maximize our profitability and margin potential.

speaker
Mike Hickey
Analyst, Stonex

Thank you, Melissa. Sean is a Follow-up here, creator-led films, I mean, the success of Backrooms, Obsession, and really, I guess, in one cue, Iron Long kind of kicked it off. But all of these seem strategically important for you. So when you sort of think about the success of these films, which was obviously a huge surprise in the quarter, and then also the budgets of these films, which were incredibly low, Does that sort of suggest to you that internet native creators could be a meaningful source of new theatrical film supply for you in the future? It feels like Hollywood is starting to chase a lot of this IP already, so I'm guessing more is coming. But curious your view on that. And then you talked about sort of bunching up on the calendar. Do you think the sort of lower budget sort of creator led films could help fill the gaps in the release calendar? That's obviously lower budget still generates strong attendance. Thanks, guys.

speaker
Sean Gamble
President and CEO

Sure. Thanks. Appreciate the question. Yeah, I mean, well, let me start first with kind of the bunching of the calendar. I mean, we're We are hopeful that even some of the more traditional larger Hollywood films will spread themselves out a bit. It's something that took a long, long while for Hollywood to figure out and eventually got there and you started to see larger films in February and in March and in other off periods from the summer and year end and they worked great. I think that will start to naturally happen. In the meantime, yes, these types of non-traditional films, creator content, anime, faith-based, foreign, they can definitely help to fill those gaps. Obviously, we're seeing some real significant success stories now. Even prior to Iron Lung, Obsession, and Backrooms, we had Sam and Colby, we had Critical Role. There's been numerous examples of these. Some of the challenge to date has just been trying to figure out what's going to work and what's not. Some of the kind of concepts that you would think would have worked didn't, and some of the other ones that wound up being big surprises. But I think there's clear recognition now, certainly from the studios that are taking more interest in this and producers, that there's real potential. There's already a strong fan base and connectivity between creators and their audiences that And when the programming is compelling and well-positioned, strong word of mouth can really generate significant momentum with the potential for these to cross over more mainstream, which is what we're starting to see. So definitely expect this to be an area of go-forward opportunity, and we're just really excited to see how it evolves.

speaker
Mike Hickey
Analyst, Stonex

Nice. Thanks, Sean. Thanks, guys. Good luck.

speaker
Sean Gamble
President and CEO

Thanks, Mike. Appreciate it.

speaker
Operator

Thank you. The next question is coming from Robert Fishman of Moffat Nathanson. Please go ahead.

speaker
Robert Fishman
Analyst, MoffettNathanson

Good morning. Two for you, one longer term and one shorter term. First, you talked about the excitement around Spider-Man and clearly Avengers at the end of the year. When you think about the 27th slate, are there lessons that you've learned, maybe just building off the last question from first half box office, that you can apply to think about what the mix of the content looks like Expectations around that for franchise and non-franchise movies, think about 27 and even beyond would be the first one.

speaker
Sean Gamble
President and CEO

Thanks. Well, first, thanks, Robert. First, I would say, obviously, we're still getting line of sight to 2027. It's still a little bit early, but initial views are very positive based on what's been announced on paper. The volume of releases that have been announced thus far is even a I think that to the point of trying to anticipate the mix and the impact of that the hard thing is you never quite know what is going to fully resonate so you give your best estimate to use comps of the past to kind of make a forecast of what each of these movies will do. But then inevitably, there's surprises that go both ways, right? You have the backrooms and the obsessions with kind of come out of nowhere and do these massive numbers. You have films like Odyssey and hopefully Spider-Man based on pre-sales, what's looking like way outperform even big numbers that are expected. And then you have other films that kind of underperform. And it's all a matter of The concept on paper versus what the film actually turns out to be and how it resonates with audiences in terms of how that can skew things. We're certainly looking optimistically at 27 based on what we know, but ultimately it's going to be a matter of, again, the quality of the content, the marketing effectiveness, how it ultimately performs throughout the year, and how spread out that performance is in terms of what it ultimately amounts to in total box office.

speaker
Robert Fishman
Analyst, MoffettNathanson

Make sense. And then maybe just for the shorter term trends, and this might be a funny question, given the record concession revenues that we just saw, but are you noticing anything in terms of even into July about consumer spending changing patterns in terms of reacting to higher gas prices or any other macro pressures on the consumer? Thanks.

speaker
Melissa Thomas
Chief Financial Officer

Thanks for the question, Robert. So in terms of Health of Consumer and what we're seeing continues to follow the historical trend where more dependent on the strength of the film slate than economic cycles. We've seen that play out over the last couple years, continue to see that play out today as we think about upgrades to premium formats.

speaker
Chanda Brashears
Senior Vice President, Investor Relations

Concession Purchases, and even on the merchandise side, some of what we've seen there.

speaker
Melissa Thomas
Chief Financial Officer

So we continue to closely monitor behavior and we have a number of incidents in place that are designed to help grow food and beverage consumption as well as merchandise sales and premium format penetration while we deliver value for our guests. But we aren't seeing What I would call any indications that there's been an impact on moviegoing as a result of that.

speaker
Robert Fishman
Analyst, MoffettNathanson

Great. Thank you both.

speaker
Sean Gamble
President and CEO

Thanks, Robert.

speaker
Operator

Thank you. Thank you. The next question is coming from Drew Crum of B. Reilly Securities. Please go ahead.

speaker
Drew Crum
Analyst, B. Riley Securities

Okay, thanks. Good morning, everyone. Sean, I want to go back to your commentary around what seems to be an energized Gen Z audience. Can you remind us your competitive positioning with a younger cohort and understanding that you're beholden to your studio partners for content? Is there anything from a planning perspective that you can or are doing to advantage Cinemark for that next Obsession or Backrooms breakout hit?

speaker
Sean Gamble
President and CEO

Sure. Well, thanks for the question. I would say, you know, our positioning, while we tend to have a little bit more of a suburban versus urban skew for our overall circuit, I wouldn't say that necessarily is too varied. with regard to younger audiences versus older audiences. So I'm not sure there's a huge difference in that regard, but things that we're doing, absolutely working with studios in terms of joint partnerships in the promotion and marketing of these titles. We've got a fantastic marketing team that leverages all kinds of social and digital channels and More and more through influencer networks and things like that, basically being where those younger audiences are to help drive that awareness and then importantly channel that awareness into ticket sales at Cinemark. So definitely spend a lot of time and effort and energy investing in things like that. In fact, our new... Brand campaign that we launched at the end of the year last year, it's Showtime. That actually was put together with an intent of a certain energy and certain way of resonating with younger audiences to get into that. So it definitely plays into some of the angles we think about when we're working on our varied marketing materials and the types of things we're doing to both in tandem with the studios as well as with regard to our just own Cinemark promotion.

speaker
Drew Crum
Analyst, B. Riley Securities

Got it. Okay. And then my next question is, can you address the variance between Latin America and U.S. in terms of year-on-year rate of change? Was it compilated? Was it mixed? And I guess specifically, it doesn't – the headline number would suggest that Latin – or World Cup, rather, did not have an impact on Latin America's performance, but I'm curious if you had any observations there and if – Do you notice anything in July with the success Argentina had in the tournament? Thanks.

speaker
Melissa Thomas
Chief Financial Officer

So in terms of Q2 in particular, the year-over-year attendance growth differential between international and the U.S., that is more so, I would say, comp than anything. If you look at recovery relative to 2019, the recovery rates are still tracking. Thank you for joining us.

speaker
Sean Gamble
President and CEO

Strong, the interest was both in the U.S. as well as certainly overseas. There may have been some impact, probably less so in the second quarter. We'll see a little bit more of that in the third quarter as it advanced to the knockout rounds, especially with some of the Latin American teams that advanced into those rounds. So a little bit of impact there, but I would say something that – that I don't know if it was materially affecting the numbers based on what we can tell.

speaker
Drew Crum
Analyst, B. Riley Securities

Yep. Yep. Got it. Okay. All right. Thanks, guys. Thanks. Appreciate it.

speaker
Operator

Thank you. The next question is coming from Omar Mahias of Wells Fargo. Please go ahead.

speaker
Omar Mahias
Analyst, Wells Fargo

Morning, and thanks for the question. Sean, you've now reached 40 million addressable customers worldwide. Maybe can you talk about that figure? How much has that expanded over the past year and where do you see the clearest payoff from some of the personalization and direct marketing efforts you guys are doing? Thanks.

speaker
Sean Gamble
President and CEO

Thanks. Well, we definitely think that it's one of the many things that are helping to support our growth and our market share advances. Kind of tying that to the answer I had for some of the younger audiences, it's just a way for us to access a broader range of consumers. And another one of the questions is if we have more new consumers who are coming through our circuit, now we're establishing a communication channel to those individuals to help try to drive repeat business. So it's something that our marketing team focuses on very heavily domestically and internationally and just continuing to try to develop that connectivity. And then through these new tools and capabilities, aim to more personalize and customize things using for mass market types of promotions like Spider-Man as well as more individual kind of behavior type things to try to promote things that are going to be relevant and meaningful. to those guests, so it really speaks to their interests. So it's one of the things that we're certainly seeing has been complimentary and helpful to just our ongoing performance, and we're leaning more and more into it.

speaker
Omar Mahias
Analyst, Wells Fargo

That's great. And maybe my follow-up would be on the release cadence of films. I mean, you've talked about how now we've, you know, probably made a little progress on some of the 45-day windows and commitments from studios, right? Another thing sort of maybe limiting the potential box office would be the release cadence and how some studios just crowd the summer holiday periods. Can you maybe talk about the importance of that and if you guys are having conversations with studios and potentially maybe spreading out the release cadence across the full year just to improve sort of, you know, maximization of the box office? Thank you.

speaker
Sean Gamble
President and CEO

Sure. I mean, it's definitely a topic of discussion we have, and I think there's kind of broad recognition that there's opportunity there. I would just say when it comes to dating, there are a lot of, and this kind of dates back to my time at Universal. I mean, there's a lot of factors that go into that in terms of trying to find the right slots for your entire slate. If you're in an individual studio, trying to work collectively with The filmmakers who are part of that and something that's going to work for them. Looking at the competitive profile. So there's a lot of different influences in the mix on that whole thing, which sometimes kind of factors into it and doesn't always lead to at the aggregate when you put everything together, something that's maybe as optimal from a spread. But that said, it is something that is recognized as an opportunity and trying to work through some of those challenges is something that we're all discussing and focused on. So I think in time, we'll start to see that. I mean, usually what winds up happening is somebody will take a risk on doing that, find a huge success, and then that'll become like the new date for something. I remember years ago the summer would have started like in June and now that became May and now it's kind of crept out into April. So the periods just continue to expand a bit as we've seen that movies can do real solid business any time of the year.

speaker
Omar Mahias
Analyst, Wells Fargo

Super helpful, thank you.

speaker
Sean Gamble
President and CEO

Thanks Omar, appreciate it.

speaker
Operator

Thank you. The next question is coming from Steven Lazachick of Goldman Sachs. Please go ahead.

speaker
Steven Lazachick
Analyst, Goldman Sachs

Hey, thanks for taking the questions. Sean, I was just curious on a follow-up from an earlier question on capital allocation. I would love to get your thoughts, your latest thoughts on the opportunity set and your appetite for new builds and M&A as part of that framework, whether any of that has evolved over the course of this year, whether that be in the U.S. or in some of your international markets.

speaker
Sean Gamble
President and CEO

Sure, absolutely. I mean, when we Thank you for having me. Growth through new builds, growth through M&A is certainly part of that equation. It's part of the calculus we look at. Specific to M&A, obviously, we're pretty disciplined in that regard, and we do look at all opportunities. We tend to target, as I've mentioned in the past, quality assets that we have confidence can deliver solid, assured returns over time. Same goes for new builds, by the way. We want to make sure we're making smart decisions because these are big, long-term investments. Thank you for joining us. Thank you for joining us today.

speaker
Steven Lazachick
Analyst, Goldman Sachs

perhaps unpack some of the trends that we've seen so far through the first half of the year. I know a lot's been made around electricity prices, some deferred maintenance in there as well. What are we seeing and then thoughts into the back half of the year and then maybe even some of the early quarters of 2027. Any help there would be much appreciated.

speaker
Melissa Thomas
Chief Financial Officer

From utilities and other standpoint, the increase that we've seen there is primarily driven by the increase in attendance, as many of those costs are variable and semi-variable in nature. So credit card fees, electricity costs, repairs and maintenance, janitorial would be examples of those. We've also seen higher gift card sales, which result in gift card commissions and fees increasing. So you're seeing those dynamics. played through in our second quarter results and, frankly, first half of the year. On the electricity front in general, that is an area where we have been seeing, so unrelated to volume, we have been seeing rising market rates, which has translated into an increase in our costs that are running through this market, or running through this line. And we do have, two of our key markets did have increases that were meaningful. And we've seen some of that already play through in the first half of this year. We'll see the remainder come through in the second half. So I still do expect some impact on that line item year over year as a result of energy markets. And again, that's not unique to us, but we do participate in – we have a heavy presence in markets like Texas, which do have spike in data center demand, so that ultimately translates into the costs that we incur. And then on our ongoing efforts to address deferred maintenance needs across the circuit, that hasn't had a meaningful impact on a year-over-year basis, given we started that program last year. So as you think about year-over-year comp for even full year, we'll still continue to work through deferred maintenance needs in the second half of the year. But I don't expect the year-over-year impact to be as meaningful as it was when you look at last year's comparison.

speaker
Sean Gamble
President and CEO

Great. Thank you both. Thanks, Stephen.

speaker
Operator

Thank you. The next question is coming from Patrick Scholl of Barrington Research. Please go ahead.

speaker
Sean Gamble
President and CEO

Hi. Thanks for taking the question. Maybe just starting off with following up on some of your commentary on younger demographics. Provide a little more detail on the frequency of the various demographics and the breadth of the share of each of those demos going to theaters versus the historical trends.

speaker
Sean Gamble
President and CEO

Sure, I'll do my best. I don't have all that information on hand, but I think when we've looked at audiences under the age of 25, I think their frequency is up something like 20%. maybe even a touch higher as more and more types of films have resonated with that audience so I think that that's been kind of the direction things have been moving in over the course of the past year so we're seeing things migrate in that direction and it's something we're continuing to study but you know it's just and that that also dovetails with as I mentioned earlier some of the The broader industry studies in terms of what that had been done in this regard. So just really pleased with the progress. And when we look at kind of the composition of what's coming going forward, we think that's going to continue. One of the real interesting things that we've seen with that demographic is we're now getting into these generations that have grown up with devices. and interestingly at one point there was some question as to would going to the movies and being asked to disconnect be an alienating thing to those audiences and in fact what's turning out is exactly the opposite. They're valuing the experience more than other generations because it's more differentiated It's a communal experience together and it's just a whole different level of energy and connectivity. So it's proving out to be something that is a big positive versus a negative of that generation more so than, as I mentioned, others, which is really encouraging.

speaker
Sean Gamble
President and CEO

Okay, thank you. And then just on the concession side, where would you say you are kind of within merchandise as a driver of are a component of growing concession revenue. Just in terms of how far you think that can run in terms of being a continued contributor.

speaker
Melissa Thomas
Chief Financial Officer

From a merchandise standpoint, we feel good about our ability to grow. As you saw likely in our executive commentary, we did reach a record 25 million merchandise sales in the quarter. That reflected Both the strength of the film slate, also robust consumer demand for merchandise, as well as the ongoing execution of our merchandise initiatives. We have been focused on curating a compelling assortment of offerings. We've also been focused on targeted product allocations across our circuit, as well as enhancing our inventory optimization. Really nice benefits there in terms of sell-through rates, which drove some meaningful growth in merchandise revenue in the quarter. So we do believe that we still have runway on the merchandise side. And I would say importantly, with movie-themed merchandise, not only does it generate strong demand for the merchandise itself, but it also enhances title awareness and audience engagement, given its significant social media reach. So that is an area, as we think about catalysts for future per-cap growth, that is one of the many tools in the toolkit that we're leaning into to drive sustainable long-term growth.

speaker
Sean Gamble
President and CEO

Okay. Thank you.

speaker
Melissa Thomas
Chief Financial Officer

Thanks, Beth.

speaker
Operator

Thank you. At this time, I would like to turn the floor back over to Mr. Gamble for closing comments.

speaker
Sean Gamble
President and CEO

Okay, thank you, Donna, and thank you, everyone, for joining us this morning. I really appreciate all the questions, and we look forward to reconnecting in a few months to share and discuss our third quarter 2026 results. Hope you all have a great rest of the summer. Take care.

speaker
Operator

Ladies and gentlemen, this concludes today's teleconference. We thank you for your interest in Cinemark Holdings. You may disconnect your lines or log off the webcast at this time and enjoy the rest of your day.

Disclaimer

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