Innovid Corp.

Greetings and welcome to the InnoVID Q2 2024 earnings call. At this time, all participants are in a lesson only mode. A brief question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star and then zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Lauren Hartman. Thank you, you may begin.

Thank you, operator. Before we begin, I'll remind you that today's call may contain forward-looking statements and that the forward-looking statement disclaimer included in today's earnings release available on our investor relations page also pertains to this call. These forward-looking statements may include without limitation, predictions, expectations, targets, or estimates regarding our anticipated financial performance, business plans and objectives, future events and developments. Changes in our business, competitive landscape, technological or regulatory environment, and other factors could cause actual results to differ materially from those expressed by our forward-looking statements made today. Our historical results are not necessarily indicative of future performance, and as such, we can give no assurance as to the accuracy of our forward-looking statements and assume no obligation to update them except as required by law. In addition, today's call will include non-GAAP financial measures, including adjusted EBITDA, adjusted EBITDA margins, and free cash flow. We use these non-GAAP measures in managing the business and believe they provide useful information to our investors. These measures should be considered in addition to and not as a substitute for our GAAP results. Reconciliation of the non-GAAP measures to their corresponding GAAP measures, where appropriate, can be found in the earnings release available on our website and in our filings with the SEC. Hosting today's call are Zika Neder, Inovid's co-founder and CEO, as well as Anthony Colini, Inovid CFO, both of whom will participate in our Q&A session. I will now turn the call over to Zika to begin.

Thanks, Lauren, and welcome everyone to our 2024 Second Quarters Earning Call. Today, I'll review our Second Quarter results and provide an update regarding our ongoing strategic initiatives and progress in the market. I'll then turn the call over to our Chief Financial Officer, Tony Colini, who will provide further details with respect to our Q2 results and full year 2024 outlook, followed by Q&A. We're proud to deliver another quarter of double-digit growth and improving margin. Revenue grew 10% year over year in the Second Quarter to $38 million. Adjusted EBITDA grew 29% to $5.9 million. Adjusted EBITDA margin increased to 15.5%, up from 13% in the prior year. CTV impressions are key growth driver increased by 21% over last year. The solid business momentum we delivered in the first half of the year keeps us on track to execute against our long-term targets and in line with our full year financial guidance. Our adjusted EBITDA margin expansion also demonstrates our ability and commitment to delivering profitable growth while continuing to invest in strategic innovation for the future of CTV. We have made momentous progress since the beginning of 2024, including the launch of our strategic Harmony initiative and new partnerships with the world-leading players in the market. As we shared last quarter, in April 2024, we launched the Harmony initiative and product suite. We created Harmony to solve some of the biggest challenges facing CTV advertising today and to build a better CTV advertising for future of tomorrow. As TV rapidly transitions to fully digital future, our aim is to optimize CTV advertising at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide a better viewing experience for consumers. I'm excited to share that we've seen great progress in the last couple of months with clients, publishers, and partners. As part of a Harmony launch in April, we introduced a new product called Harmony Direct, which streamlines the supply path, making it more sustainable and transparent. Supply path optimization helps advertisers ensure more of their dollars go towards working media and helps publishers increase revenue opportunities. The data from our early results have been positive. Our beta partners saw a benefit of up to 15% improved yield and an average increase of 8% in working media. We are encouraged that more and more forward-thinking industry leaders are adopting Harmony Direct to help address the complexities of the CTV ecosystem. Few weeks ago, we announced that Goodway Group and Vizio joined the Harmony initiative, alongside previously announced partners like Roku, PMG, Assembly, and the CMI Media Group. And in light of the successful results, PMG and early agency Adopter is now rolling out Harmony Direct across its portfolio of clients. In addition to Harmony Direct, we announced last week that we launched our Harmony Frequency product, the first holistic frequency management solution for CTV and digital advertising. Frequency management remains a consistent challenge for advertisers. Until now, advertisers and media providers have had to separately manage frequency with each publisher or DSP platform. This led to ads being shown repeatedly to the same audiences and left key audiences underexposed. Through our ad server, we are able to see every impression, publisher, platform, device, and household across the entire ecosystem, on both direct and programmatic media buys. Advertisers adopting Harmony Frequency can now prevent overexposure, maximize budget by reallocating spend to underexposed household, and improve the viewing experience by limiting ad fatigue. We're currently in beta testing for Harmony Frequency with CTV platforms, brand partners, and some of the leading DSPs in the world. We're especially excited to include Yahoo DSP as one of our first two market partners. We anticipate moving to general availability later this year. The strategic importance of the Harmony Initiative, and specifically Harmony Frequency, have been a key topic of discussion among industry leaders. In June, I had the pleasure of attending the Cannes Lion Festival, together with my innovative colleague, where we met with leading brands, publishers, and industry partners. Many of our conversations, we affirmed the long-term potential of our Harmony Initiative, and validated our efforts to solve the problems in the CTV industry today. In addition to conversations about Harmony, there were many discussions at Cannes focused on the expanding CTV market. I am very encouraged by these conversations, and the elevated strategic position that Innovate holds as a critical and leading player in the industry. To reinforce that point, I am also excited to announce a new strategic collaboration that demonstrates our essential position in the market, and the power of the Innovate platform. Earlier this morning, we shared that we are collaborating with Nielsen, a global leader in audience measurement, with the aim of providing a seamless workflow and holistic view of the cross-media ads universe. By leveraging Innovate's ad-serving infrastructure to access Nielsen One, Nielsen and Innovate together, we provide a seamless workflow, ultimately driving greater usability and coverage for ad measurement. Together, we aim to provide the industry with a holistic, comprehensive view of cross-media ad campaigns. By integrating directly with Nielsen's established currency solution, Innovate will enhance its position as a vital player for TV and digital advertising, opening new avenues for growth. Nielsen and Innovate will be testing the technical integration in the coming month, and we look forward to updating you all on our progress. In addition to this exciting collaboration with Nielsen, we remain committed to investing in Innovate's own measurement solutions, which are used by some of the leading global advertisers and publishers. We also are introducing more and more real-time optimization solutions with Harmony, powered by our evolving measurement solution. Finally, I am pleased to share some customer wins and expansions from the second quarter. We signed new clients and expanded our relationship with leading brands such as WNBA, Eli Lilly, Lunderback, Purple Innovation, Habit Burger, and The Wonderful Company. We're particularly excited about the expanded partnership with leading publishers, Amazon and Spectrum. We remain very focused on delivering value for our clients across our suite of products and are committed to driving impact for their businesses. None of these partnerships, accomplishments, or growth would have been possible without a world-class team, which is why I'm proud that Innovate was recently named on Inc's best workplaces list of 2024. I want to thank our employees for all their hard work and for creating a workplace that balances innovation and culture. Our unique culture has been a driving force behind our ability to lead industry change. I am very pleased with the progress we have made so far in 2024. I am excited about our sustained business momentum. Our Harmony initiative continues to be well-received and adopted by industry leaders. We are well-positioned to benefit from the secular CTV trends and are confident in Innovate's underlying business strength. Our second quarter results keep us on track to execute in 2024 and deliver double-digit, profitable growth over the long term. With that, I'll ask Tony to take us through the numbers and provide some insights into Q3 and full-year expectations.

Tony? Thank you, Zvika, and good morning, everyone. In addition to the inspiring business progress that Zvika just shared, we're also pleased to report another strong quarter of financial performance. On a -over-year basis, Q2 marks the third consecutive quarter of double-digit revenue growth, eighth straight quarter of adjusted EBITDA margin expansion, and fourth consecutive quarter of free cash flow improvement. Now, let's dig into the numbers. Second quarter revenue grew 10% -over-year to $38 million. Breaking that down further, ad serving and personalization revenue was up 11%, while measurement revenue grew 6%. As a percentage of revenue, ad serving and personalization made up 78%, while measurement accounted for 22%. The growth in ad serving and personalization reflects the continued shift to CTV and some level of stabilization in ad spending as compared to last Q2. In fact, CTV revenue from ad serving and personalization grew 21% over the second quarter of 2023. As a reminder, Innovid's ad serving and personalization revenue closely correlates with ad impression volume served through our platform. Within this category, CTV impression volume increased 21% as more impressions continued to transition to CTV. This is the second consecutive quarter where both CTV impressions and CTV revenue from ad serving and personalization grew by more than 20% on a -over-year basis. And as a percentage of total video impressions, CTV represented 54% as compared to 51% in last Q2. Mobile video volume grew by 13% and represented 35% of all video impressions, while desktop volume decreased by 9% and reflected 11% of all video impressions. As we've seen over the last few quarters, CTV impressions continue to consistently grow, while mobile and desktop have been more inconsistent. Going forward, we'd expect to see similar trends with both CTV and mobile growing and desktop being less predictable. That said, all three of these devices represent consumers watching streaming applications. So it's also helpful to look at the total video impressions served, which grew 14% overall in the second quarter as compared to the second quarter of 2023. Moving to measurement. The consistent growth in measurement revenue reflects the ongoing value of our measurement capabilities as a key part of the Innovid platform. Not only did measurement revenue grow 6% over last Q2, we also grew 7% sequentially from Q1. As the measurement business model is more subscription-oriented than the ad-serving business, we see an opportunity to steadily grow the customer base over time and add more committed revenue to our business. We expect our unique ability to combine creative, delivery, and measurement solutions to provide differentiated client value and be a catalyst for continued revenue growth. Further, the Nielsen partnership we announced this morning is another positive data point of the power of our platform for the future of TV measurement. Stepping back and looking at overall revenue performance in Q2, we're proud to have grown revenue double digits for the third consecutive quarter and had 20 plus percent CTV revenue growth for the second consecutive quarter. All in the midst of an inconsistent macro environment as some verticals have resumed normal spending levels while others remain cautious with their advertising spending. In the second half of the year, we anticipate continued uncertainty augmented by the US election cycle, which is reflected in our outlook for the remainder of 2024. Now, moving on to costs and expenses. Revenue, less cost of revenue, calculated out to 76% of revenue, improving from 75% in Q2 last year. Our margins continue to improve as the business scales, reflecting the operating leverage embedded in our business model. As we include more automation and AI into our offerings, we expect this to be a continued catalyst for margin expansion. Q2 total operating expenses, excluding depreciation, amortization and impairment, totaled 37.9 million, an increase of 6% from 35.9 million last year. Employee count at the end of June was 463, as compared with 450 at the end of Q2 2023. We remain committed to managing our cost base while making strategic investments in high growth areas to drive improved profitability and generate long-term value creation for our shareholders. Q2 net loss was 10.5 million, or a per share loss of 7 cents. This compares with a net loss of 19 million and a per share loss of 14 cents in Q2 2023. The outstanding common share count at quarter close was 145.8 million shares. Adjusted EBITDA in the second quarter was 5.9 million, a 1.3 million improvement, or 29% increase, as compared to 4.5 million in Q2 last year. As I mentioned earlier, this is the eighth consecutive quarter of -over-year adjusted EBITDA margin expansion, as our margin improved to .5% this past quarter, as compared to 13% last year. These improvements reflect the impact of sustained revenue growth, lower costs of revenues as a percentage of revenue, and operating costs that grew nominally over the prior year, demonstrating the leverage inherent in our operating model. I'll now turn to the balance sheet and cash flow. We ended Q2 in a strong financial position with 30.6 million in cash and cash equivalents and no outstanding balance on our revolving debt facility. As a reminder, we have 50 million available on that debt facility. On a net cash basis, or to say it another way, cash and cash equivalents less outstanding revolver balance, the 30.6 million on hand at the end of Q2 2024 is a 31% improvement as compared to the 23.4 million of net cash at the end of Q2 2023. During the quarter, net cash provided by operating activities was 1.2 million, and free cash flow was a use of 1.3 million, a 38% improvement over the 2 million of free cash flow used in Q2 2023. If we looked at free cash flow on a trailing 12-month basis, we have seen an improvement of 14 million as compared to the same 12-month period of Q2 2020 and to June 30, 2023. Finally, let me touch on our outlook for the third quarter and provide an update for the full year 2024. We are proud of our ability to continue to execute in an uncertain economic environment and are confident in the underlying strength of our business, opportunities for disruption, and ability to grow revenue in a profitable way. We remain committed to our long-term financial target of 20-plus percent annual revenue growth and 30-plus percent adjusted EBITDA margin. As I mentioned earlier, we anticipate continued uncertainty in the second half of 2024, amplified by the current US election cycle. We will continue to monitor ad market dynamics, but have already factored in some level of ongoing uncertainty in our guidance and are reaffirming our full year expectations today. In the third quarter of 2024, we expect total revenue in a range of 40 to 42 million, representing 13% -over-year growth at the midpoint. We expect Q3 adjusted EBITDA in a range of 6.5 to 8.5 million, as compared to 6.5 million in the third quarter of last year. For the full year, we are reiterating our prior guidance of 156 to 163 million in revenue, reflecting 14% annual growth at the midpoint, and adjusted EBITDA between 24 and 29 million. We had another strong quarter of consistent double-digit revenue growth, margin expansion, and free cashflow improvement, putting us another step closer to achieving our long-term targets. We remain encouraged by the secular market dynamics driving CTV growth and new product offerings like Harmony. We continue to invest in long-term sustainable growth while efficiently managing our cost structure and strengthening our financial condition. This concludes our prepared remarks. Zvika and I are now happy to take your questions. Operator, please begin the Q&A session.

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star and then 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star and then 2 if you would like to remove your question from the queue. For participants using speak equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we poll for questions. The first question we have is from Matthew Cost of Morgan Stanley. Please go ahead.

Hi, everybody. Thanks for taking the questions. I have two. Zvika, you mentioned a couple of new customer wins in the quarter, and I was wondering if you could just walk through kind of the common thread between those new customer wins. What are the pain points that they're seeing that are causing them to work with you? And generally, are they, is the entry point for them? Is it on the ad serving side? Or are they coming in kind of with a broader group of products? And then for Tony, just on the guidance for the second half, I think, you know, there's a decent amount of acceleration in terms of just the dollar ad sequentially in 2Q, and then, sorry, in 3Q, and then again in 4Q based on the quarterly and full-year guidance you gave, I guess. Maybe walk us through the drivers of that and your level of confidence in being able to achieve that sort of sequential acceleration between here and the end of the year. Thank you.

Vika, do you want me to take that? I can take the second one first. I think the question around the new customer wins was directed at you, but let me take the one on the sequential guidance going from Q2 to Q3 to Q4. Yeah, Matt, I think, you know, as we looked at the year, I mean, we had all these different types of questions and we had always anticipated that this would be a year where momentum would be building, you know, over the course of the year, and I think if you look at the different drivers that we have between, you know, volume increases, you know, cross-selling success, upselling success, and those sorts of things, I mean, we're kind of living that as we go through the year, and so, you know, as we think about the second half, and as we've mentioned, I mean, there's, we're trying to balance some of the, you know, potential uncertainties of just some of the macros and, you know, the election in particular with, you know, some of the more tailwinds that we're seeing. So I think, you know, from our perspective, we feel confident in the full year guidance, you know, pleased with our second quarter results, and, you know, as we look at that sequential uptick from quarter over quarter, I mean, that's kind of what we're seeing in the business, and the drivers are, again, kind of volume, and I think you're seeing that, you know, most pronounced in just the CTV specific growth, which is where CTV video impressions and CTV video revenue both grew over 20% for the second straight forwarder. So, you know, that is something that we've always said is our primary growth driver, you know, gets weighed down by some other things, specifically, you know, desktop, mobile, has been a little bit more inconsistent, but, you know, that CTV growth of the 20 plus percent is one of the things that gives us the most confidence, you know, and as we look out, you know, we really feel strongly, like, we haven't really seen that inflection point yet where, you know, there's gonna be a bend in the curve, you know, as things like live sports and more ad-supported streaming come online, and so, you know, our strategy all along is just gonna put ourselves in the best position to take advantage of that when that ultimately comes.

Tony, do you want me to take also the... Yeah, you can

take, I mean, you can take the one on the, I think that was directed at you for the new customer, whether there's any common threads.

Yep, in terms of, so, clearly, we are, you know, known for being an ad server, specifically with a focus on CTV online video that we support other Omni channels, so in case there's an RFP or somebody's looking for it, there's an RFP, somebody's looking to switch from mainly Google to a more advanced ad server, especially if somebody's, a brand invests more and more in CTV as it grows, they will switch to us or look to switch, so that's the most common, though we definitely have cases where customer, and then from there, we cross-sell and up-sell, but we definitely have cases when people with brands and agencies starts with their measurement or DCO on top of, using our products on top of the Google ad server and then eventually switch to innovate, and the reason we win, it's basically by our focus on product, you know, being really the best around CTV and video in terms of the delivery, the creative tools, the measurement, and the other one is neutrality, and I think there was another development in the, you know, in the suits against Google in terms of antitrust, that is a tailwind for us.

Great, thank you.

Thank you.

The next question we have is from Jayan Patil of Cisco NR. Please go ahead.

Good morning, this is Jason on Frisham. Thank you for taking our questions. Maybe a couple from me, one on new CTV inventory coming into the ecosystem. Can you just talk about the impact that new CTV inventories have had on the ecosystem and maybe how much of a driver Amazon's Prime video has been for CTV impressions overall? And then one on verticals. Can you dive in more specifically on any vertical trends that you observed in the second quarter? Are there any areas of particular strength or weakness that you would call out? Thank you.

Sure, so in terms of new inventory, constantly the inventory of the CTV is growing, you know, by two axes, right? So one is people are spending more and more time in front of connected TV, in front of the television, in general, consuming content through an IP connection, through connected TV, and at the same time, there are more and more, which is connected, of course, more and more options and more content to watch. Primarily, I would say beyond, you know, Netflix, of course, and Disney+, and HBO, and Amazon, investing heavily in the space, live sports is a massive, massive driver, because live sports tends to be exclusive. There's very, you know, unique place where you can consume it, and clearly, it's live, right? So that's a huge driver, and we're seeing more and more deals around live sports and CTV, and that drives volume also. And as Tony mentioned, we saw in the second half, sorry, in the second quarter, 21% volume increase in terms of the number of ads we deliver year over year, and that's given the environment we're in, that's a very nice growth. So that's how it impacts us. In terms of specific, and clearly, you know, in a better environment, we will expect to see even higher numbers. Remember that eventually, we believe 100% of television will all be CTV. So there's still plenty of room for growth in the coming years. In terms of specific verticals, Tony, do you want to take that?

Yeah, yeah, I can certainly take that. I mean, you know, it's continuing the trends that we've seen. Things like CPG and Pharma have been strong and continue to be strong. You know, auto is an interesting one, where, you know, a year ago, that was really challenged, and we've seen that kind of sequentially improve every quarter, and it continues to do so. So, you know, that's one that makes us, we're pretty bullish on auto at this point. You know, at the same time, you know, retail, and that's probably not surprising, given some of the macro news out there, you know, retail was probably the category this quarter that was off the most. You know, we've had, and I know we've talked about things like, you know, finance, insurance, tech and telecom all being off. I mean, they're kind of a mixed bag there. None of them are really growing, you know, tremendously. Some of them are continuing to decline in small amounts, but I would say that's kind of stabilized. You know, retail is the one that, you know, of the categories that we look at was probably, you know, the most disappointing. And again, as I said, I mean, we're all kind of paying attention to the macro news out there, you know, and seeing similar trends across the retail sector. But, you know, to end on a positive, I think, you know, auto is the one that continues to strengthen, and we feel pretty good about.

Great. Thank you very much.

The next question we have is from Matt Condon of JNP Securities. Please go ahead.

Thank you for taking my questions. My first one is just on the strategic collaboration with Nilsing. Can you just talk about what your goal is here, and maybe what you expect, what effect do you expect this to have on your platform? And then my follow-up is Tony, just, you know, with the Harmony Initiative rolling out, and I think most of the R&D investments are made, can you just talk about maybe what are the investments that you expect going forward, and then, you know, how we expect just spend across the OPEX lines, the trend going forward? Thank you so much.

Thanks, Matt. Clearly, we are extremely excited about the partnership with Nilsing and the plan to partner around integrating our platform with the Nilsing platform. You know, Nilsing is a leading, I think, almost a household brand, definitely, in this industry all over the world around currency for television and measurement of television, kind of the legacy of television, and Innovate is extremely focused on the future of television, hence CTV. So the fact that we're joining forces to create a much more streamlined workflow for our customers, so basically all our customers are also using Nilsing, so to create a better integration, a better workflow between the platforms as we look into the future of measurement for television is something we're extremely proud of and excited, I believe, also together with the Nilsing team, and we plan to spend the next months further integrating and exploring ways that it's pretty clear for us that we can generate additional value for our mutual customers. It's a long-term contributor for growth, clearly. There's the expectation that there will be a monetary upside on top of everything else we're doing, but that's definitely in the long-term side of things. I would argue in the short term, it's a clear signal. You know, there's so many, there's several companies in the measurement space, several contenders run currency. Nilsing is looting the currency for TV measurement. Innovate never tried to be a currency, so the fact that they chose us and we chose them to partner and really address all the needs of the industry around measurement of TV and CTV, I believe goes a long way also in the short term in terms of potentially influencing or at least signaling to the brands and agencies who we are, what we do, what we're heading and that somebody like Nilsing is comfortable to partner with us towards their core business, which is measurement. And the other question I think I'll give to Tony. Yeah,

yeah, I can take that. I mean, this was the question, if I understand it right, was just kind of broadly about investments, maybe more specifically about investments in Harmony. Yeah, and, you know, Matt, great question. We've always said that, you know, we're, the investment in Harmony really was just part of our normal run rate for, you know, for our development team. We're very blessed that we have a very talented and gifted development team and, you know, innovation is in our name and that's what we always do. So, you know, looking at our financials, you can clearly see there is no, you know, significant uptick in R&D as we went through this initiative and we were able to really kind of support this with the existing team. You know, there's still more development work to do. I mean, this is, we're just getting the kind of the frequency product into market now, so there's a little bit to do. But I would say overall zooming out, it's going to be the same, you know, the same group and we're going to continue to kind of focus on driving innovation with the team we have. In terms of, you know, how to think about spending going forward, you know, and one of the things I've always really loved about this business is just how much leverage there is in the operating model and, you know, is pretty much pure software play. You know, we can scale pretty well and the unit economics are great. And so, you know, I would imagine that, you know, as we grow, there'll be some growth-oriented investments that we'll make. We've been very thoughtful to not get out ahead of ourselves in terms of investing ahead of revenue. And so, you know, to expect more of that as we go forward. And I think that that's reflected in both our results with the EBITDA expansion over the last eight quarters and then also the long-term targets, which ultimately, you know, we believe we should be able to get to a 30-plus percent EBITDA margin.

Great. Thank you so much.

Thank you. The next question we have is from Laura Martin of Needham & Co. Please go ahead. Hi,

there. Yeah, two questions. One is one of the big valuation upsides of InnoVet is that it serves ads into both walled gardens and into the open Internet. But I was curious, do you guys actually serve ads into Amazon Prime Video?

One question? I think you said was there one or two questions, just to make sure.

Yeah, so that's my first one. Do you actually have the right to serve into Amazon Prime Video? I'm curious about that. And then my other question was on your slide that's called the four gross drivers. I really like this notion that you guys have talked about a lot where you have a product and then you're going to upsell and you're going to cross-sell products to get like more revenue per customer. And maybe I don't understand Harmony correctly, but I thought Harmony actually called on the sell-side clients, the publisher clients, which would mean you really couldn't sell it to your buy-side clients. But do I understand the target universe for Harmony incorrectly?

Okay. First of all, hi, and thank you for the question. So I'll take the first one. Amazon, yes. We are not only serving ads into the Amazon platform, we are also, Amazon is also a customer around measurement and other products, and we should definitely expect to see more, even on Harmony, more between Innovid and Amazon. Sometimes people ask even if we serve ads into YouTube, given the fact that Google owns a competitive ad server, the Google campaign manager, and clearly they own YouTube. And the answer, we also serve there. So without, you know, if you look at the bar, you know, large customers like General Motors and Verizon, their ads are not going to be delivered, and then hence they're not going to pay if the ads are not delivered into all these platforms. So it's a must that we will actually deliver and then measure everything that goes through our system. And the reason we can do it, because we're not a DSP, and it will connect us to the Harmony question in a second, since we're not buying or selling media, we're not buying or selling data, the world gardens are open to us as we deliver, you know, billions and billions of impressions, which turns into billions of dollars of media for those platforms. As to Harmony sales side buy side, both. The beautiful Harmony is kind of harmonize the entire industry, and it must create value both for the buy side and the sales side. Actually, a lot of the inefficiency is exactly there. It's between the buy side and the sales side, whether it's Harmony Direct with supply path optimization, minimizing the, you know, the tax that you need to pay along the way and the number of hops, and also it's a greener solution. We just announced a frequency, and that is generating more money for publishers, but it's also in that way, that money, when it goes directly to publisher, is then used to working media. So you're paying for more impressions. So from a brand perspective, you spend a million dollars by using Harmony Direct, you actually get more of those dollars, let's say instead of having only 800,000, 850,000, you can get $950,000 in working media. In this case, everybody's happy, but at least the buy side and the sales side are happy. And with the frequency management, same thing. It's the, actually, this one benefits the DSPs. Of course, it benefits the customers, but what we did there, Laura, is, and that's a very recent release, is it's in beta now, and with some of the largest DSPs out there, we announced a partnership with YOW DSP. Basically, what it does, it measures frequency across the entire campaign, wall gardens, open internet, programmatic, non-programmatic, biddable, non-biddable, and then looks at frequency in areas where there's over-frequency, it caps them, and then when there's underexposure, it actually signals to the DSP to buy those impressions. It signals to the industry, to the publishers and DSPs, stop spending money here, but you should spend more money in this area where they are underexposed. So then, in a way, not in a way, there's way less waste, there's more efficiency, the customer's not paying a single dollar more than they planned, but the certain publishers are getting more demand for certain underexposed audiences, and that's something that only InnoVate can do because we see everything, right? The DSP sees part of it, but the DSP's happy because we're sending them the signal. So the reason we call it Harmony, it's exactly because of this. It's a -win-win situation, and it sounds odd, but there is actually a way to configure this industry that everybody will get more value out of CTV, and hopefully that will drive more faster linear dollars into CTV, which I think everybody's gonna be happy about.

Super helpful, thank you very much.

Thank you.

Ladies and gentlemen, we have reached the end of our question and answer session, and I'd like to turn the floor back over to Zika Netter for any closing comments.

Thank you, and again, thank you all for joining us today. We're extremely proud of the momentum we saw in the second quarter where we continue to deliver profitable double-digit growth with a profitable growth while we keep investing in things like Harmony Direct and Harmony Frequency Management, and there's a whole roadmap coming ahead of it, more integrations with some of the largest streaming platforms in the world, including some that we didn't mention today, and hopefully we'll mention in the future. We talked about the Nielsen integration and partnership and with the goal to deliver a lot more value, so doing all of that while keeping increasing quarter after quarter, increasing our EBITDA, and having double-digit growth in an environment like this is something that we're very proud of, and again, I want to thank our employees, our customers, and partners all over the world, and thank you all for joining us today, and we're gonna keep you posted about our progress. Have a great day, bye.

That concludes today's conference. Thank you for joining us. You may now disconnect your lines.