2/25/2026

speaker
Operator
Conference Operator

Good morning and welcome to the Camping World Holdings conference call to discuss financial results for the fourth quarter and year ended December 31st, 2025. At this time, all participants are in listen only mode. Later, we will conduct a question and answer session and instructions will follow at that time. Please be advised that this call is being recorded and the reproduction of this call in whole or in part is not permitted without the written authorization from the company. Joining on the call today are Matthew Wagner, Chief Executive Officer and President, Tom Kern, Chief Financial Officer, Lindsay Christian, Chief Administrative and Legal Officer, and Brett Andrus, Senior Vice President, Investor Relations. I will now turn the call over to Ms. Christian to get us started.

speaker
Lindsay Christian
Chief Administrative and Legal Officer

Thank you, and good morning, everyone. A press release covering the company's fourth quarter and year-ended December 31, 2025, Financial results was issued yesterday afternoon, and a copy of that press release can be found in the investor relations section on the company's website. Management's remarks on this call may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These remarks may include statements regarding macroeconomic industry and customer trends, business plans and goals, future reductions in SG&A, future growth of operations, future deleveraging activities, inventory management objectives, investments in customer experience, future capital allocation, and future financial performance. Actual results may differ materially from those indicated by these statements as a result of various important factors, including those discussed in the risk factors section in our Form 10-K, our Form 10-Qs, and other reports on file with the SEC. Any forward-looking statements represent our views only as of today, and we undertake no obligation to update them. Please also note that we will be referring to certain non-GAAP financial measures on today's call, such as EBITDA, adjusted EBITDA, and adjusted earnings per share diluted, which we believe may be important to investors to assess their operating performance. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial statements are included in our earnings release and on our website. All comparisons of our 2025 fourth quarter and full year results are made against the 2024 fourth quarter and full year results, unless otherwise noted. I'll now turn the call over to Matt.

speaker
Matthew Wagner
Chief Executive Officer and President

Thank you, Lindsay. Good morning, and thank you for joining our full year 2025 earnings calls. I am proud to report that our team made significant progress in 2025. We achieved full-year adjusted EBITDA growth of over 35%, our same-store unit sales improved over 14%, Good Sam generated record revenue, and the parts, service, and other category experienced a strong improvement in gross margins. This performance demonstrates the strength of our model and the hard work of our team. In the fourth quarter, we saw encouraging signs of momentum, with same-store sales volume for new and used vehicles increasing by 4%, and our combined market share holding firm at 13%. Our 2025 results provide a solid foundation, and we have only just begun to realize our full potential. Since assuming this position, I've spent considerable time with our teams, our customers, and many of you in the investor community, My message has been simple. We are focused on disciplined execution to drive greater profitability. To that point, the first half of January started strong with short-term trends indicating positive new and used same-store sales. Towards the end of January, weather across the country forced the temporary closure of over 60 of our locations for at least one day. This widespread weather disruption which persisted through the first week of February, resulted in a year-to-date estimated miss of about 1,500 new and used unit sales, or about $13.5 million of gross profit. This weather interruption, in combination with broader industry performance, forced us to reassess our sales expectations and broader industry retail and wholesale shipment expectations. Our execution amid these short-term challenges gives us confidence in our three strategic priorities. Grow new and used RV sales, create greater SG&A cost efficiency, and accelerate Good Sam's growth. Let's start with RV sales. Our strategy to grow new and used RV sales this year is multifaceted, including the expansion of exclusive RV brands, improved efficiency of used RV procurement, partnerships with organizations like Costco, and the acceleration of inventory turnover rates. Looking beyond the immediate term, we see some significant positive industry catalysts on the horizon. We believe the 4.1 million customers who purchased new and used RVs during the 2020 to 2022 peak are approaching a manageable equity position in their vehicle. We anticipate this will create a substantial wave of trade-in demand over the next several years. We are taking decisive action in 2026 to cleanse and optimize our inventory portfolio to prepare us for this trade-in opportunity. By improving our inventory turnover rate, we will increase working capital efficiency with fresher inventory. To put it even more simply, we will do more with less and position ourselves to generate higher revenue and greater earnings power with less inventory. This will require a strict and at times aggressive approach to move through certain aged and non-core RV assets. While this strategy is essential to reset our foundation and enhance future cash flows, we expect it will create a near-term negative impact on our gross profit per unit for both new and used vehicles. This proactive strategy is a key driver behind our outlook for the year. During our Q3 call, we set a minimum expectation of $310 million in adjusted earnings for 2026. Given our decision to accelerate the cleansing of our inventory, we believe this strategy could negatively impact EBITDA by about $35 million in 2026, particularly in the front half of the year. This leads me to our second priority, optimizing SG&A. In the last couple of months, we've completed about $25 million of annualized expense reductions. A large portion of these savings are expected to offset some of the gross margin impact from the acceleration of our inventory turnover. We will continue to pursue systems and processes to further centralize our business and remove costs to ensure we hit our targets. Now, let me turn to our final priority, accelerating the growth of Good Sam. For nearly 60 years, Good Sam has been the bedrock of the RV community, dedicated to protecting, enabling, and empowering the adventures of every RV enthusiast. For our company, Good Sam is the cornerstone of our future growth, driving high margins and best-in-class customer service. We are confident in our ability to execute upon all of these management objectives in 2026. Last evening, we established an adjusted EBITDA range of $275 million to $325 million for the full year 2026. This range encompasses the high and low end of expected industry retail sales, plus It includes the expected impact of inventory corrections and cost savings to prepare this business for the next trading cycle. Lastly, as a board, we changed our capital allocation strategy to prioritize the long-term health of the balance sheet. As such, we've elected to pause the dividend and retain operating free cash flow to reduce the net debt leverage and keep growth capital within the business. With that, I'll turn the call over to Tom to discuss the financial results in more detail. Thanks, Matt.

speaker
Tom Kern
Chief Financial Officer

For the fourth quarter, we recorded revenue of $1.2 billion, driven by a 14% increase in used unit volumes, partially offset by a 7% decline in new unit volumes. New ASPs improved from the trends we experienced earlier in the year and were only down slightly compared to the fourth quarter of 2024, as we expected. Vehicle gross margins and GPUs were primarily impacted by the strategic clearing of aged inventory beginning in December. We expect this margin pressure to persist during the first half of 2026. Within Good Sam, the business continued to post positive top line momentum with services and plans revenue increasing by about 3% in the quarter. The organization remains positioned for margin improvement in 2026 as we expect to begin to yield returns on several of these significant investments we've made over the last 12 to 18 months. Our Q4 adjusted EBITDA loss of $26.2 million compares to a loss of $2.5 million in Q4 of 2024. As we think about the drivers of the delta in our fourth quarter results versus our own expectations, the largest was the December hit to vehicle margins as we accelerated the cleansing of our inventory, along with dealer insurance product cancellation reserves. Our 2026 guidance calls for adjusted EBITDA in the range of $275 million to $325 million, with just over 50% of the annual adjusted EBITDA expected to occur in the first half of the year. Lastly, our liquidity position is solid, ending the quarter with $215 million of cash on the balance sheet. In an effort to further fortify the balance sheet, the board of directors made the decision to pause the company's quarterly dividend. Our up-sea structure was designed to require distributions out of the operating company to cover the taxes of our members, including CWH. This historically generated excess cash trapped at the public company, which was the primary source of cash for the dividend. We've reached a point where this pool of trapped cash has been returned to shareholders. And while we could choose to fund the dividend out of incremental distributions from operations, we've elected instead to focus in the near term on net debt deleverage and dry powder for growth. As a step toward improving our net debt leverage, we have already repaid an additional $50 million of long-term debt to date so far in 2026. I'll turn the call back over to Matt.

speaker
Matthew Wagner
Chief Executive Officer and President

Thanks, Tom. Before we flip the Q&A, I want to leave you with one final thought. This business is ultimately about bonding people with each other and the outdoors through RV. As the next steward of this company, my goal is to become the most trusted RV company in the world by providing exceptional customer service and experiences. It is through this lens that I intend to lead this company through our next phase of growth with the goal of returning meaningful value to our shareholders. We'll now turn the call over to Q&A.

speaker
Operator
Conference Operator

Thank you. We will now begin the question and answer session. To ask a question, you may press star, then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star, then two. At this time, we will pause momentarily to assemble our roster. Our first question comes from Craig Tennyson of Baird. Please go ahead.

speaker
Craig Tennyson
Analyst, Baird

Hey, good morning. Thank you for taking my question. Matt, you mentioned perhaps 1,500 units that were lost as a result of weather. In your experience, would you expect to get these units back as the season unfolds, or do you think they're truly lost?

speaker
Matthew Wagner
Chief Executive Officer and President

Craig, that's a debate that we constantly have internally. And the brutal reality is that a large portion of those are oftentimes just lost. and then it just gets caught into the jet stream of whatever the annualized outcomes are. But whenever you have an instance like this, it just forces you to change the calculus of what the short-term versus long-term projections are of the business. And that was a painful, what you could argue is almost about a 17-day stretch of just weather impacts that were sprawling across the Atlantic region, all the way over to the Midwest, down to Texas, and back over to Florida, which when you think of that whole quadrant of the country, that's where we have a pretty tremendous density of dealerships. And if customers, for whatever reason, just didn't choose to buy within that period, we do hope that some of them will come back in March. But we certainly aren't banking on that, and we're doing everything within our power to continue to solicit more customers to come back in to at least make up for whatever the shortfall was.

speaker
Craig Tennyson
Analyst, Baird

Yeah, thanks, Matt. And sort of as a follow-up, there has been this expectation that tax refund season might provide a lift to the RV demand curve this year. I'm wondering if, I know it's early, but in the last couple of weeks, if you've seen any improvement in demand that you could tie to that dynamic.

speaker
Matthew Wagner
Chief Executive Officer and President

Craig, I think it's still a little too early. I mean, we're looking at the same things, obviously looking at some of the reports you've been putting out weekly just as well, keeping a watchful eye on what these tax refunds are. We anticipate if we did see any sort of improvement, it'd be probably over the next couple of weeks. or we anticipate a number of refunds starting to hit the end of February and then starting to accelerate throughout March. So I believe more to come there. We think in certain cohorts of consumers that could yield a significant benefit for us. I can tell you right now we've been performing very well in certain categories like new fifth wheels and new entry level motorized. But there is some softness, admittedly, on new travel trailer sales and used travel trailer sales, remarkably. So when we think of the potential benefits of that refund, I think that would enable more of these potential travel trailer consumers to come back into the market, which would then make up for some of that gap that exists today.

speaker
Craig Tennyson
Analyst, Baird

Thanks, Matt.

speaker
Matthew Wagner
Chief Executive Officer and President

Thanks, Craig.

speaker
Operator
Conference Operator

Our next question comes from Joe Altibello of Raymond James. Please go ahead.

speaker
Joe Altibello
Analyst, Raymond James

Thanks. Hey, guys. Good morning. You know, Matt, you just, you started to do a little bit of this, but maybe if you could you know, bridge the gap between, you know, the low end of your EBITDA guidance of 275 million with the prior floor of 310. I mean, obviously, inventory cleansing is the biggest part of that, and then you've had weather, but you also have cost savings. And the Costco relationship, I think, is incremental as well. So maybe kind of walk us through those steps, if you could.

speaker
Matthew Wagner
Chief Executive Officer and President

Yeah, very fair question, Joe. So I'll keep it as simple as possible. When we went through that $310 million base case on our Q3 call, there was a number of elements that were contemplated there. Since that time, what has transpired is we removed about $25 million of annualized SG&A savings for our business. So take that $310 million number and now go up to $335 million potential upside. But what we also realized over the last 45 days is we need to start to improve our inventory turnover rate to prepare for what will be the treatment cycle. but also just to operate in a healthier environment. When we ended the year with about a 1.7 turn on new inventory, that wasn't satisfactory for us for a number of different reasons. Historically, we like to operate at about a 2.2 to 2.4 turn, and on the used side, it wasn't satisfactory for us to end with about a 3.1 turn. We like to operate typically at about a 3.4 to 3.5 turn. There's a variety of different reasons why you might accelerate turnover, but as a dealership business, Generally your inventory is your greatest risk, but also your greatest opportunity for growth. So when explaining this turnover number, I've oftentimes spoken about how inventories like an ice cube sitting on your lot with every day that it sits, you have different profitability as well as costs amass and your profitability starts to melt with each day that passes and it starts to evaporate. So we know we need to accelerate that inventory turnover and as such, That's where you start to take what is that $335 million EBITDA number and you start to reduce that back down to $300 million because we believe that there could be about a $35 million EBITDA hit by means of accelerating that inventory turnover. This is the right thing for the business, though, over the long term, especially in preparation for what will be this trade-in cycle. You're correct, though, Joe, that we haven't contemplated what truly the upside will be of Costco. If we end up selling upwards of 3,000, 4,000, or 5,000 more units as a result of the Costco relationship, that would push more towards the outer ends. But using that 300 million as a base case, I would say really the biggest input for the downside case of 275 mil versus the upside of 325 mil is simply going to be how the new and used industry trends in terms of retail sales. And we're factoring in right now that our retail expectations for the new side of the business in the industry will be about 325,000 annualized sales to maybe upwards of 350,000. And on the used side of the business, we believe that the used retail environment could yield maybe anywhere from 715,000 used sales to upwards of 750,000, which there's a wide range of outcomes in there. which is why we're in such a business where the average sale price on new assets is going to be about $40,000. If there's a 3,000 or 4,000 unit difference from the high side to low side, that represents pretty material differences in the earnings expectations.

speaker
Joe Altibello
Analyst, Raymond James

Very helpful. I appreciate that. Maybe to follow up on the balance sheet, I think you're at 5.7 times leverage. Could you kind of walk us through where you see that number going by the end of this year and maybe by the end of 2027?

speaker
Tom Kern
Chief Financial Officer

Yeah, sure, Joe. I think our goal for this year is to get as far below 4.7 as possible. That's ultimately our goal for this year, and then to set us up to try to get below 4 in 2027 as we continue to improve earnings. Thank you.

speaker
Operator
Conference Operator

Our next question comes from James Hardiman of Citi. Please go ahead.

speaker
James Hardiman
Analyst, Citi

Hey, good morning. Thanks for taking my question. So I was hoping we could dig a little bit deeper into sort of the inventory cleansing that seems to be the focal point of a lot of what we're talking about here. I guess, A, when did we get to a place where sort of the trajectory was just the turnover level that now feels like it's unacceptable? I think a lot of the commentary in previous quarters was that we were in a pretty good inventory place. And then how does it play out over the course of the year? I think the expectation is first half headwind, maybe a tailwind, or at least less of a headwind in the second half. But maybe walk us through some of the puts and takes. I'm assuming that ordering activity is going to come down pretty meaningfully. and that gross margins are going to be negatively impacted as we maybe get a little bit more promotional to clear out some of those units. Didn't know if there was an SG&A impact to all of that, but maybe walk us through some of the moving pieces there. Thanks.

speaker
Matthew Wagner
Chief Executive Officer and President

Good morning, James. And fair questions all around. Really, the simplest way to even answer your first question is, this is my inventory philosophy of simply hitting those elevated inventory turnover rates, because inventory turnover really is important three specific reasons. Number one, there's carrying costs associated with inventory. Every single day that it sits on our lot, you ultimately are hit with floor plan carrying costs. Number two, all these inventory assets are depreciable assets. With every day that it sits on our lot, you're going to lose more and more value. And number three, if you're locking up these assets on your lot, you're ultimately losing some opportunities elsewhere. So for example, we'd rather have a travel trailer that we're going to sell six times a year for a $2,000 profit, first having a travel trailer that we're only going to sell twice a year for a $5,000 profit. We know that we could redeploy that capital over and over again. And that truly starts to quantify bottom line improvement. So for example, our turnover rate to end 2025 on the new side was about 1.7. If we were to improve that to about 1.8, that's an additional $7 million of straight gross profit. We believe that we should be operating on the new side with a turnover rate somewhere in that range of 2.2 to 2.4. And by the way, that's just historically being healthier there. So when you think about just philosophically how we'd like to operate moving forward, and then also in connection with the reality that there is a massive opportunity that we believe will start to brew in the back half of this year in terms of trade-ins, And we do believe that this will be a longer tail that will continue to materialize with greater and greater magnitude over the ensuing years. We wanted to make sure that we set ourselves up. And most of this impact to selling through the inventory on both the new and used side would be in the front half of the year. And there is some possibility that I could bleed a little bit more into Q3 because we have to be relatively judicious in terms of our approach into how fast we want to sell through those assets. But we wanted to reset the stage to say, okay, if we want to cleanse our inventory, which you could argue, it's still relatively healthy. We'll still make good margins. We're just not going to make margins to the same extent that we wanted. So I would expect that our margins for the collective 2026 could maybe be down year over year, like 120 basis points to maybe upwards of 130 basis points on the new and used side combined over the course of the year because of the pressure on the front half of the year.

speaker
James Hardiman
Analyst, Citi

Got it. That's helpful. And then to this point about the better equity position for consumers, I just want to be clear here. It seems like in the context of the guidance, we're factoring in the costs associated to being in a better place to take advantage of that. But it doesn't seem like we're necessarily factoring in that positive inflection that it seems like you anticipated, you know, starting in the second half of the year. Just want to make sure that's the right way to think about this.

speaker
Matthew Wagner
Chief Executive Officer and President

No, I would argue that we are factoring in what will be that improvement in the second half of the year in terms of volume opportunity, which is why you can make a case that the front half of the year, just based upon perhaps just like limited replenishment in certain categories of certain orders, which you alluded to, that is a distinct possibility. You're going to see more dealerships inclusive of ourselves re-up in anticipation of a model year 27 changeover, in which case I think we set ourselves up very nicely to take advantage of an uptick in general demand and trade-ins in the back half of the year.

speaker
James Hardiman
Analyst, Citi

Okay. But maybe the disconnect, I mean, as we think about sort of your assumption for industry retail, does that factor in that? positive inflection or is that more you think maybe specific to you guys rather than the broader industry?

speaker
Brett Andrus
Senior Vice President, Investor Relations

James, it's Brad. So when you think about how we're factoring in that trading cycle this year into those retail outlooks, it's fairly minimal. I mean, you know, the way we see this trade cycle playing out is pretty long duration. I mean, we're talking very, very early endings at the end of 2026, potentially building itself into 27. going all the way out to 2030, when you think about having to replace three years of RVs that normally are on a three to five-year trade-in cycle that essentially got elongated by at least three years based on what we see from those cohorts. So minimal expectations as we think about 26, because it's much more of a longer tail event for the industry. Got it. That makes sense. Thank you. Thanks, James.

speaker
Operator
Conference Operator

Our next question comes from Scott Stemper of Roth Capital. Please go ahead.

speaker
Jack Weisenberger
Analyst, Roth Capital (for Scott Stemper)

Hey, guys. This is Jack Weisenberger on for Scott. Thanks for taking our questions. Just moving into the, you know, parts and services segment, I mean, we have seen a decline in 25, you know, compared to used sales rising. I assume you attribute that to prioritizing the space for you know, use reconditioning, but is there any way you could give some detail kind of on that underlying business there?

speaker
Matthew Wagner
Chief Executive Officer and President

Jack, you broke up for a moment there, but I think I captured the general essence of your question. Yes, last year we generally were impacted in terms of a reallocation of our internal work, so that necessarily was a detriment to the overall external service work in PS&O category. Heading into this year, though, This is one of our focal points, which we internally have been working through diligently, and we don't speak about it too much extensively in a public setting, but we know we have a lot of work to do to expand our service capabilities and our service network. Yes, we have more bays and more service technicians than any other entity within this industry, but we do believe we're not getting as much in the external space as we should. So for this upcoming year, we have focused pretty extensively on our tech training, which is really the people component of the business. Within the process out of the business, we're launching a service CRM here, which will be live over the next 60 days, which we've been focused on for the last 60 days. So this has been a sprint for us to try to stand up a proper CRM. And then finally, what we're also working on with manufacturing partners, especially Thor, is creating a more streamlined parts process for reordering and reducing the repair event cycle time for consumers. That last component is perhaps the most important. So I can tell you that is a pain point in our industry of just that repair event cycle time and how long it takes to get parts to actually satisfy consumer needs. So we'll continue to keep the group posted. I know in particular you, Jack, and Scott have maintained a focus on this category. So we'll do a better job about speaking about this publicly. But we're quite excited about the opportunity there. And then while it's not going to be huge revenue, we do believe it's really good gross profit because the margins within our service business are oftentimes going to be pushing upwards of about 60% in service. Whereas collectively in that part service and other, it's going to be, you know, a little bit less than that.

speaker
Jack Weisenberger
Analyst, Roth Capital (for Scott Stemper)

Great. Thank you. And then kind of focusing on, you know, pausing the dividend in M&A. So just kind of what are you seeing in the M&A environment going into 2026? And does kind of pausing a dividend allow you to look any more aggressively for deals? Or, you know, does it kind of get put in the backseat kind of ahead of leverage?

speaker
Brett Andrus
Senior Vice President, Investor Relations

Yeah, Kay, it's Brett. So as we think about the M&A environment today and the pipeline we're seeing, it continues to lean more on the, I'd say, the stress side, if you look at the assets available and coming to market. We are continuing to be extremely prudent, extremely disciplined when we think about deploying any incremental capital towards M&A. We do have one that we have currently signed up that we plan to close in March that fits all of the criteria when we think about having a low rent factor, having a manageable, small, goodwill, bite-sized number, and having incremental brands to add to the portfolio. But outside of that, I would say our criteria is very, very tight. And we're going to continue to allocate and deploy that capital much more towards debt repayment. But we will always be in the market for it. Thank you. Appreciate it.

speaker
Operator
Conference Operator

Our next question comes from Noah Zatskis of KeyBank Capital Markets. Please go ahead.

speaker
Noah Zatskis
Analyst, KeyBank Capital Markets

Hi. Thanks for taking my question. I guess maybe just to kind of follow up on kind of improving inventory turnover, is the decision there really driven by kind of TAB, Mark McIntyre, Aged mix or optimization of kind of unit type. TAB, Mark McIntyre, Just trying to kind of understand. TAB, Mark McIntyre, Like maybe the puts and takes to kind of repositioning. TAB, Mark McIntyre, The inventory here. Thanks.

speaker
Matthew Wagner
Chief Executive Officer and President

Yes. Optimization, number one, Noah. Flexibility, number two. And really the driving factor behind that all is the flexibility is being limited by the fact that we're locked up in some non-core assets that we'd ideally like to redeploy that capital into better turning assets. So as we sit here today, about 18% of our new assets are multi-year 2025, which inherently those are going to be one multi-year too old. And we're on the shot clock right now where model year 27s are going to be debuted somewhere in that June, July timeframe. So we want to position ourselves to be completely out of those assets to take advantage of the opportunity of our newer model year. Never mind on the used side, we're relatively aggressive in pursuing expansion of our used inventory investment in the second half of last year. We just want to make certain that we turn through that product as fast as possible. There's a general rule of thumb in operating a dealership. I mean, your first loss is your best loss. Or simply put in another more positive light is your first opportunity to sell something is probably your best opportunity to sell it. So while in the case of used margins, we still think that they'll be healthy in the context of the general like dealership business. We think that there could be a little bit more pressure on used margins more holistically on the front half of the year compared to the back half. So I wouldn't be surprised if our used blended margin for the entire year ended up in that like 17.5% range, maybe even a little lighter. Whereas on the new side, we'll again be under some pressure on the front half of the year, paving the way very nicely for the back half of the year, where I could see our new blended margin for the entire year being somewhere in that like 12.5% range. So collectively though, this is all about optimization and flexibility. And some of that flexibility is being hindered by means of just having some non-core assets today.

speaker
Noah Zatskis
Analyst, KeyBank Capital Markets

Justin Capposian, got it that's really helpful maybe maybe just one housekeeping question. Justin Capposian, I think you mentioned kind of thinking about retail in a range of 325 to 350,000 units is it too simplistic to kind of assign. Justin Capposian, The ends of those ranges to the EBITDA guidance range, meaning like the 275 would be associated with 325,000 industry units and then just any other color on the top and the bottom of the range thanks.

speaker
Matthew Wagner
Chief Executive Officer and President

Now, I think that's a pretty constructive way to look at it. And obviously, there's going to be some weird variables in there in terms of like general SG&A's percent of growth. And then ultimately, is there market share gains? And that's where you can get caught in this trick bag. But I think if you're to bracket it just holistically, that's a helpful place to start. And then we're giving you a range where you can then figure out your puts and takes of what is that bull versus bear case. We think that $300 million is a really helpful place to start as a midpoint. And then there's going to be different opportunities that arise throughout the balance of the year. I mean, we're sitting here only about, you know, 55 days into the year and 55 days into a different management change where there's a different amount of possibilities and range of outcomes here as we go through the balance of the year.

speaker
Tom Kern
Chief Financial Officer

Thank you.

speaker
Operator
Conference Operator

Our next question comes from Tristan Thomas Martin of BMO Capital Markets. Please go ahead.

speaker
Tristan Thomas Martin
Analyst, BMO Capital Markets

Hey, good morning.

speaker
Operator
Conference Operator

Hey, Tristan.

speaker
Tristan Thomas Martin
Analyst, BMO Capital Markets

When you talk about non-core RV assets, what are you referring to specifically?

speaker
Matthew Wagner
Chief Executive Officer and President

So when I think of non-core on the new side, I'm thinking of floor plans that are no longer being built or in the case of like Thor, Thor's consolidated some of their manufacturing businesses from like a Heartland into a Jayco. And some of those older Heartland units, while still a relevant brand, they're no longer in production. And while it's still a good product and while we still will make a margin on it, we can't expect to make that same elevated margin that we would on a fresher product. And when we look at the used side of the business, once a used asset generally hits about 120 to 150 days, there's a high likelihood that unless you sell them that ensuing 30-day time period, that it's going to start to hit an age bucket of like 210 to 280 days. We want to avoid that at all costs. Use especially as one of those categories where you need to move quickly through those assets because every 60 to 90 days there's going to be some sort of depreciation hit associated with NADA at a minimum. And NADA unfortunately is going to be relevant because that's a determining factor of advance rates for financing capabilities. So to put that in simpler terms, when a customer comes in and they want to buy an asset, it doesn't matter what the fair market value is of that asset. They're going to be limited by that financing advance rate on the front end and back end based upon an NADA valuation. We as a dealership have two options. We either ask that customer for an increase in their deposit, their down payment, to reduce that overall advance or that financing amount. Or number two, you have to cut margins to actually satisfy that. And unfortunately, we're in a period on some of those older assets. We just might have to have a willingness to cut some margin to ensure that that customer could buy that asset. Because there's a significant amount of credit available. It's just a matter of consumers having a willingness to actually put the down payment and actually afford that monthly payment.

speaker
Tristan Thomas Martin
Analyst, BMO Capital Markets

Okay. And then another question kind of around like this new industry inventory strategy. I'm sorry. How does that impact your ordering with the OEMs and then also have OEMs kind of handle this change plus the weather and their production schedules? Thanks.

speaker
Matthew Wagner
Chief Executive Officer and President

I feel like this is like a fishing question. We will continue to reorder with manufacturers at the same pace we always have on the best-selling products. What we have gotten into a nice cadence on is actually ordering more frequently, so with greater frequency and with shorter lead time. So in other words, like we'll place orders this week and we'll be focusing largely on April orders. Whereas historically, there's been time periods where we've had to order out in excess of like three, four months And we'd have to project out then the following three or four months of sales, which is playing a dangerous game of like what are the various outcomes of retail sales activity and what sort of ending inventory balances do you want and need? So I would argue we're in a really nice pull-through environment as opposed to a push environment where demand is truly being pulled through and we're having to just modify orders on an as-needed basis based upon short-term trends. So the best-selling brands, products, we'll continue to order en masse. And I can tell you, we work extensively with all of our partners at Thor, Forest River, Winnebago, and we make sure that they have as much visibility into our real-time demand so they can also modify whatever sort of parts materials they're ordering up in the verticals.

speaker
Jack Weisenberger
Analyst, Roth Capital (for Scott Stemper)

Okay, great. Thank you.

speaker
Matthew Wagner
Chief Executive Officer and President

Any other questions, Tristan? Oh, looks like he dropped off.

speaker
Operator
Conference Operator

Our next question comes from Patrick Buckley of Jefferies.

speaker
Matthew Wagner
Chief Executive Officer and President

Operator, would you mind going to the next question?

speaker
Operator
Conference Operator

Our next question comes from Patrick Buckley of Jefferies. Please go ahead.

speaker
Patrick Buckley
Analyst, Jefferies

Good morning, guys. Thanks for taking our questions. Could you talk a bit about the trend you're seeing in the competitive market? You guys hear me?

speaker
Operator
Conference Operator

Hello, can you hear? Our next question comes from Patrick Buckley of Jefferies. Please go ahead.

speaker
Matthew Wagner
Chief Executive Officer and President

Hey, can you guys hear me? We're having some technical difficulties. We're chatting with the operator right now to try to get you, Patrick Buckley, up next to ask another question.

speaker
Operator
Conference Operator

Patrick, could you please speak into the line?

speaker
Patrick Buckley
Analyst, Jefferies

Can you guys hear me now?

speaker
Operator
Conference Operator

Pardon me. It seems there's an issue with your line. If you could please dial back in. Our next question comes from Brandon role like we're having some issues hearing Patrick.

speaker
Matthew Wagner
Chief Executive Officer and President

We're going to dial back in. I know we have two more individuals sitting in the queue with Brandon and Jim. So give us one moment. I'll try to get to you.

speaker
Operator
Conference Operator

Please stand by. Thank you. pardon me this is the operator i do believe we have the speakers back on the line

speaker
Matthew Wagner
Chief Executive Officer and President

Sorry about that. And Ariel, thanks for reconnecting us. We are available for the next question.

speaker
Operator
Conference Operator

Absolutely. Our next question comes from Brandon Rolay of Loop Capital. Please go ahead.

speaker
Brandon Rolay
Analyst, Loop Capital Markets

Good morning. Thank you for taking my questions. First, just on weather, obviously there's been some weather in the Northeast over the past weekend. Any early takes on maybe impacts to lost unit sales or Um, you know, location closures, uh, for that area.

speaker
Matthew Wagner
Chief Executive Officer and President

So we were largely impacted in particular across that Atlantic region. So really beginning in Virginia, all the way down to Florida. And then if you span it over into that Midwest down to Texas, so it was almost that entire expansive quadrant where there were certain areas in the country, like for example, uh, in Arkansas. where kids are home from school for upwards of two weeks or in like Nashville where the power was out for five straight days. So there's varying levels of magnitude of impacts, but we have a pretty tremendous amount of density of dealerships within that general quadrant. So it's tough to say, obviously, what sort of true missed sales exist out there versus what the opportunity will be for March. But that's really been our focus in particular in the short term is how do we just take back what we feel like we've lost over that prior 17-day time period or so.

speaker
Brandon Rolay
Analyst, Loop Capital Markets

Okay. And just on the retail front, obviously it seems like the RV shows have gone pretty well. But just in a normalized retail environment, can you talk about maybe trends you've seen year-to-date outside of the shows and outside of where weather is impacting demand? Thank you.

speaker
Matthew Wagner
Chief Executive Officer and President

Yeah, so it shows we performed very well from a volume perspective at every show that we participated in. However, what's been lost in that is some of the actual gross profit generation has been down year over year. So that's suggestive of the fact that there was just more pressure across the board in certain categories, in particular in the travel trailer category this year. But more broadly, if we take a step back, if you look at both the new and used segments Travel trailers in particular are not performing as well as they were last year. Within the new side of the business, we're doing really well on fifth wheels and entry-level motorized. When I say really well, like new fifth wheels on a same-store basis, we're up in excess of 25% and have been year-to-date in both January and month-to-date in February. And then on the used side of the business, we're performing really well in the context year-over-year in every category. What's lost in that, though, Brandon, is travel trailers often account for on the new side of the business in excess of 70% of our sales, and on the new side of the business in excess of about 60% of our sales. So we as a company have still a heavy dependency upon that category, and we're going to be working extensively to try to see what we can do to turn that fortune around, that short-term pain, to ensure that we're picking up more benefit here as we enter into the selling season. But we feel good with the general demand out there, especially devoid of this weather event. where if you look at the front half of January, we did really well. And we were putting up really positive results across the country. And then in certain pockets, like out west, like in Arizona, Denver, the northwest, we've consistently performed well across the board. Mind you, it's been unseasonably warm out there in that general region. And while there's some industries that have suffered, like, you know, the skiing industry, for example, in Colorado, we've actually benefited from that this entire winter.

speaker
Brandon Rolay
Analyst, Loop Capital Markets

Okay, great. And just one last question on the strength in fifth wheels. You know, it seems like the private label products are really gaining some traction at the shows. And I think a supplier last week had mentioned it seems like demand is trending towards good, maybe not better, best. Is private label, you know, fifth wheels really where the demand is centered around right now? Thank you.

speaker
Matthew Wagner
Chief Executive Officer and President

we are seeing our most material improvement within all the exclusive brands that we've launched across the board. So that's where I would argue our fifth wheel improvement is truly idiosyncratic to us. And I would be shocked if the entire industry was seeing the amount of gains that we're seeing year over year. So I'd assume that within each of these categories of fifth wheels and then she'll have a motorized, we're picking up material market share because we just had a more creative strategy heading into this year.

speaker
Brandon Rolay
Analyst, Loop Capital Markets

Great. Thank you.

speaker
Operator
Conference Operator

Once again, if you have a question, please press star, then one. Our next question comes from Jim Chartier of Monash Crespian Heart. Please go ahead.

speaker
Jim Chartier
Analyst, Monness Crespi Hardt

Hello. Can you hear me? Yes. Okay. So historical used gross margin was in the low 20% range, new kind of 13% to 14%. What is kind of the new gross margin target for new and used under the kind of the more strict inventory term targets?

speaker
Matthew Wagner
Chief Executive Officer and President

I'd say for this year, Jim, we anticipate over the balance of the entire 2026 year, that new margins will probably settle into that like 12.5% range and use margins probably in that 17.5% range. But once we get into a more balanced environment of just redeployment of capital and maintaining just standard steady state turnover rates, I'd expect that our margins will structurally be higher and we'll get closer to what have been those historical norms. So I would hope that by 2027, if we're seeing improvement in turnover, we feel really good with our deployment of capital and our replenishment of inventory, that our new margins should be settling into that like 13 to 13.5 range. And then on the used side, I wouldn't be surprised if we start to settle into that like 18 to maybe pushing upwards of like 18.75 range. But I do believe on the used side, that it'll be really difficult for us to rationalize sitting in at that 20% margin range, because I do believe we'll be giving up opportunities in terms of just raw gross profit generation. I think I'd argue over time and over a longer tail that used margin settling anywhere from like 18 to 19% is probably a better way to approach it, especially in connection with turnover rates being more elevated than the new side. That's still a much better gross margin return than investment for us on the used side. So we'd rather be aggressive there. Even if we start to just like tap down some of that new stat a little bit more.

speaker
Jim Chartier
Analyst, Monness Crespi Hardt

And so how does that translate then? If used, it's going to be, you know, lower than it was historically by a couple of points. You know, is a 7% EBITDA margin for the business still realistic? Does SG&A to gross target change? You know, how do you kind of, you know, get back to a historical, you know, operating EBITDA margin?

speaker
Matthew Wagner
Chief Executive Officer and President

Yeah, I think that it definitely is possible, but this speaks more to just how do we optimize our footprint? You've seen us make a lot of tough decisions over the last year in terms of shutting down locations that were underperforming, making certain that we're eliminating some of the fixed cost structure that exists in this business. And we're less in this cost-cutting mode to get closer to that EBITDA margin and that SG&A's percent of gross. It's more of this cost-optimization mode where we do believe that we'll be able to accelerate our used business that much more and come up with a more predictable GPU model compared to the straight gross margin model, which becomes a lot easier for us to then rationalize what our fixed cost structures are to start to drive that EBITDA margin back up to historical norms. And ideally, in a mid-cycle, hitting that 7%. And then also on the SG&A side, we know we still have some work to do to get closer to that 80% or better SG&A as a percent of growth, never mind get back to some of the levels that we experienced in 2016, 2017, which I think we have a lot more work to get down to that like 72% to 74% SG&A as a percent of growth.

speaker
Jim Chartier
Analyst, Monness Crespi Hardt

Thanks. And then just on the new side, where do you think the ASP is going to shake out for the full year?

speaker
Matthew Wagner
Chief Executive Officer and President

I could see new ASPs for the full year shaking out at that $39,000 to $40,000 range. And on the used side, I could see it being in that $31,500 range.

speaker
Craig Tennyson
Analyst, Baird

Great. Thank you.

speaker
Operator
Conference Operator

This concludes our question and answer session. I would like to turn the conference back over to Matthew Wegner for any closing remarks.

speaker
Matthew Wagner
Chief Executive Officer and President

Thank you very much for everyone's time this morning. As you can tell, we're very excited for the opportunity that lays before us, but we know we have quite a bit of work to do in the short term to pave the way for a much brighter future. We look forward to speaking with all of you again in another couple months.

speaker
Operator
Conference Operator

This conference call has now concluded. Thank you for attending today's presentation. You may now disconnect.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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