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Dine Brands Global, Inc.
5/6/2026
Good day and thank you for standing by. Welcome to the Dying Brands first quarter 2026 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you'll need to press star 11 on your telephone. You will hear an automated message advising that your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your host, Matt Lee, Senior Vice President, Finance and Investor Relations. Please go ahead, sir.
Good morning, and welcome to Dying Brands Global's first quarter fiscal 2026 conference call. This morning's call will include prepared remarks from John Ping, CEO and President of Applebee's, and Vance Chang, CFO. Following those prepared remarks, Lawrence Kim, President of IHOP, will also be available, along with John and Vance, to address questions during the Q&A portion of the call. Please remember our safe harbor regarding forward-looking information. During the call, management will discuss information that is forward-looking and involves known and unknown risk, uncertainties, and other factors, which may cause the actual results to be different than those expressed or implied. Please evaluate the forward-looking information in the context of these factors, which are detailed in today's press release and 10Q following. The forward-looking statements are as of today, and we assume no obligation to update or supplement these statements. We will refer to certain non-GAAP financial measures, which are described in our press release and available on DynBrand's Investor Relations website. With that, it is my pleasure to turn the call over to DynBrand's CEO, John Payton.
Good morning, everyone, and thanks for joining us. Today, I'll walk through Dyn's Q1 results and share insights on consumer behavior as well as our brand's performance in the current environment. and now I'll hand it over to Vance for a deeper dive into our financials. We started the year building upon the momentum from last quarter, achieving flat to positive sales growth across all three brands for the first time in several years. This performance reflects progress against our key priorities, which include enhancing the guest experience through operational improvements, strengthening and simplifying our marketing to better connect with guests, particularly through more targeted culturally relevant engagements, and advancing menu innovation and everyday value platforms to meet evolving consumer needs. As the quarter progressed, the operating environment became more dynamic and, in many ways, more challenging as inflation for food away from home and higher gas prices put a strain on households. With consumer sentiment declining to historically low levels, discretionary spending has become harder to justify, prompting some guests to more carefully evaluate lower-cost alternatives across restaurants, grocery, and other food channels. We're seeing the most pressure on lower-income consumers, and as a result, this is driving greater focus on offerings that combine compelling price points with quality, abundance, and differentiated experiences, like Applebee's 2 for 25 platform and IHOP's Everyday Value menu. Against this backdrop, the importance of our strategy and the relevance of our brands becomes even more central to our performance. We operate scaled, well-recognized brands built around value and everyday occasions, and offering experiences that can't be easily replicated at home, delivered at an accessible price point. This remains a strength of our business, even within a more challenging landscape. And while we recognize there's more work to do to strengthen our financial performance this year, we are pleased with our first quarter sales performance and believe our focus on value, cultural relevance, and disciplined execution positions us well to compete and deliver sustainable results. So I'll turn now to our key financial highlights for the quarter. All of our brands outperformed Black Box on comp sales. Applebee's reported a 1.9% increase in comp sales, and IHOP posted flat comps, despite weather impacting Applebee's by 94 basis points and IHOP by 80 basis points in the quarter. Our EBITDA was $50.8 million compared to $54.7 million in the same quarter last year. Our decreased profitability reflects our investments in our dual brands and company-owned portfolio initiatives, and we expect these current investments to create value over the long term. And last, we return $24 million of capital back to shareholders. Overall, our results reflect a balance between continued investment in the business and solid top-line performance across the portfolio. And now with that, I'll share some updates across our portfolio, starting with Applebee's. Building on our sales momentum from 2025, Applebee's posted positive comp sales in the first quarter, outperforming BlackBox. The continued focus of our $2 for $25 value platform and new menu innovation serves our primary sales drivers as these initiatives continue to resonate with our guests. Our strategy this quarter remained consistent, communicating new menu innovation through high-impact targeted marketing and maintaining strong execution in the restaurants. Rather than relying on broad-based campaigns, we're leaning into our two-for-$25 value platform and demand-led activations tied to cultural moments, allowing us to connect more efficiently and compete more effectively for share of wallet. The OM Cheeseburger launch is an example of our value strategy in action. Since its introduction in January, the burger has driven high interest and engagement, supported by its compelling $11.99 price point, and inclusion on our 2 for 25 value platform. In just a few months, it became the highest-ordered burger on that platform, reinforcing Applebee's everyday value positioning. Because LM Cheeseburger launched in time for Valentine's Day, we further pushed our 2 for platform to deliver an affordable yet experiential date night occasion. The OM Cheeseburger news generated more than 9 billion impressions, reached 96 million people on social media, and sparked nearly 80 times more organic reviews than typical campaigns. By providing guests with incredible value during this seasonal moment, it drove the highest single-day sales volume in Apple's history, with the full week ranking among the top five sales weeks ever. Across digital channels, Off-premise comp sales increased approximately 3.5% in the quarter, supported by third-party delivery and targeted promotions tied to key occasions, like the Super Bowl and the NCAA basketball tournament. From an operations standpoint, our strategy is centered around driving excellence through simplicity, focus, and accountability. We are implementing initiatives that simplify kitchen operations, increase manager presence in the dining room, and improve off-premise order accuracy. In fact, during the quarter, manager visibility contributed to higher guest satisfaction scores as reflected in improved guest surveys and Google review scores. As part of these efforts, we're also preparing for a system-wide launch of a new Toast point-of-sale platform. We expect this to meaningfully increase beverage order incidences, reduce voids, and increase tips while providing better data and tools for our teams. Collectively, these efforts position us to operate more efficiently and support long-term growth. And while April sales have softened against tougher prior year comps, our focus on value, targeted marketing, and operational discipline will support our performance in a dynamic environment. And now turning to IHOP, for the second consecutive quarter, IHOP outperformed BlackBox in both sales and traffic, and that's in the category where traffic remains under pressure. This reflects the brand's focus on great value, product innovation, culture-driven marketing, and an improved guest experience. all of which are helping to build momentum. Comp sales are primarily supported by check improvement as we balance IHOP's everyday value menu with increased awareness of premium offerings. Breakfast combos tied to our bottomless pancakes campaign perform well alongside limited-time offerings, including this quarter's featured spotlight stack, New York Cheesecake Pancakes. This approach continues in Q2 with the promotion of IHOP's signature stuffed and stacked omelettes. including the new bold barbecue pulled pork omelet and the launch of a new proprietary coffee blend, the first new coffee introduced at IHOP in almost 20 years. IHOP continued to see momentum in off-premise, with comp sales increasing 2.6% year-over-year, largely driven by incremental third-party delivery volume. Beyond driving comp sales, third-party channels enhance brand visibility and enable engagement with guests across multiple channels. Off-premise represents 22% of sales, with continued opportunity across delivery, digital ordering, and emerging areas like catering. And while early, we're already seeing an approximately 16% improvement in comp sales and catering, and we've made targeted investments over the past year in digital ordering, packaging, and local store marketing to further support the catering channel. IHOP's differentiated breakfast offering translates well to group occasions, and we're seeing meaningful upside on this channel as it continues to scale. Beyond expanding how guests access the brand, we're also focused on how to connect with them. We're showing up in culturally relevant moments that have resulted in incredible buzz for IHOP, allowing us to engage with new fans and consumers. Initiatives like National Pancake Day and the Bottomless Pancake campaign with NFL star Malik Nabors have been successful in driving engagement and keeping the brand top of mind with guests. During National Pancake Day, we saw a 316% year-over-year increase in engagement across social channels, demonstrating the effectiveness of our investments to reach a broader audience. Underpinning all of this is a relentless focus on operational excellence and the guest experience. Speed is progressively improving, with table turns that are approximately 6% faster than they were in Q4. Guest complaints are down year over year, reflecting strong execution and consistency across the system, while investments in our new POS and handholds continue to enhance order accuracy and efficiency in our restaurants. Overall, IHOP continues to deliver steady performance in a challenging environment, with April sales holding steady behind our value menu and barbell strategy with premium offerings. And now to discuss Fuzzy's, the momentum from our Q4 promotions carried into Q1, contributing to Fuzzy posting positive comp sales for the first time in three years and enabling the brand to outperform its competitors in sales every month in Q1. This progress is a result of the hard work we've done to strengthen the business with a focus on improving technology, streamlining the menu, and enhancing the in-restaurant experience. We're encouraged by Fuzzy's performance this quarter and remain focused on sustaining and building on this progress. And now for dual brands. It's been one year since we opened our first domestic dual brand in Sagin, Texas, and our confidence in the platform continues to grow. Across the system, most of these restaurants are generating about 1.5 to 2.5 times the sales of the original standalone restaurant, while maintaining a healthy check balance across both brands. The Seguin restaurant is still delivering roughly two times its pre-conversion sales levels. Today, we've got 43 dual-brand restaurants open, with 13 additional locations under construction, and we remain on track to have approximately 80 open domestically by year-end. Interest in our dual brands remains strong among existing and new franchisees. In fact, we now have 10 different operators that have opened a dual-brand restaurant, and of these, two are new franchisees to the dine system. The dual brand model provides a flexible path to unlock additional value across our existing footprint. It allows franchisees to reposition lower performing restaurants, including those that may have otherwise reached the natural end of their life cycle, while also enhancing performance at higher sales restaurants. In fact, a long-standing Applebee's franchisee opened its first dual brand in Hawthorne, New York, just a month ago. The successful conversion of a high-sales, single-brand restaurant validates the dual-brand models adaptable and scalable across a range of sales profiles. The unit was already a strong-performing restaurant, and since converting and reopening in March, it has delivered an approximately 1.8-time sales lift. During the last few months, we've learned more about these restaurants from a guest perspective. A few highlights include that guests are excited to have the option to choose between two complementary iconic brands. 62% of our dining tickets contain at least one item from each brand. Guests who do purchase from both brands are spending on average 24% more than those who purchase from just one brand, leading to an overall higher check average at the dual-brand restaurants. And lastly, sales remain balanced across all day parts, proving our thesis about the complementary nature of these brands. We also made operational improvements, including updating our online ordering flow to make the experience more seamless for guests, which has driven an increase in average off-premise check, and improving efficiencies in back-of-house operations such as kitchen design. We continue to improve our pre-opening training at restaurants and are seeing newer restaurants achieve faster table turn times. Taken together, these results reinforce our confidence in dual brands as a big idea and a compelling growth vehicle, driving strong unit economics and continued franchisee demand. Now, turning to our broader development initiatives, we maintained momentum this quarter in new restaurant openings, opening 24, up from 10 at this time last year. We remain on track to meet our full-year domestic development guidance. Development remains a key priority for long-term growth driven by our dual brand formats, the Applebee's Looking Good Remodel Program, and targeted investments in our company-owned portfolio. In addition to new unit growth, we're also seeing meaningful opportunity within our existing footprint through relocations and real estate optimization. Two recent new restaurant openings are relocations within their existing markets, and while early, In both cases, sales increased over 50% compared to the prior location, highlighting both the continued relevance of the brand and the importance of site selection in unlocking incremental growth. We made progress on the Applebee's Looking Good Remodel Program, completing 11 remodels this quarter. This program has consistent engagement among franchisees, and early results remain encouraging, with, on average, a mid-single-digit percent sales lift, and we expect about a third of the system to be remodeled by year-end. At IHOP, we're beginning a three-year renovation cycle with a fresh, modern design called California Heritage. It's a light, bright, and joy-filled design that brings a warm, welcoming feel to the restaurant while staying unmistakably IHOP. So before turning the call over to Vance, I do want to note that while we expect to see some near-term headwinds, we remain focused on executing against our priorities and positioning the business to drive sustainable long-term growth in this challenging environment. And now I'll turn the call over to Vance.
Thanks, John. You know, on the top line, consolidated total revenues increased 4.8% to $225.2 million in Q1 versus $214.8 million in the prior year. and it's primarily driven by the acquisition of company-owned restaurants since Q1 of 2025. And if we take out advertising revenues, franchise revenues in Q1 decreased 2.1%, primarily due to a decrease in proprietary product sales and performance of our international franchisees. Increases in comp sales for the quarter were offset by closures. Rental segment revenues for the first quarter of 2026 were consistent with the prior year period. G&A expenses were $53.1 million in Q1 of 2026, up from $51.3 million in the same period of last year due to annualization of last year's investments in training, development, and operations to support our remodeling, dual-brand initiatives, and our larger company restaurant portfolios. Adjusted EBITDA for Q1 of 2026 decreased to $50.8 million from $54.7 million in Q1 of 2025, primarily driven by the following factors. First, IHOP's proprietary product sales decreased due to sales timing to our distribution partners. And second, we have more company restaurants and dual brand restaurant openings than last year that resulted in higher G&A and pre-opening support costs. In addition, EBITDA was impacted by restaurants taking back since the prior year quarter, which are still in turnaround stage and not yet at steady state. I'll touch further on the progress we have seen in our company restaurants, particularly around the dual brand conversions in a moment. Adjusted diluted EPS for the first quarter of 2026 was $1.07, compared to adjusted diluted EPS of $1.03 for the first quarter of 2025. Now turning to the statement of cash flows. We had adjusted free cash flow of negative $3 million for the first three months of 2026, compared to $14.6 million for the same period of last year, primarily driven by higher capex for company restaurants, and year-over-year impact of performance plan compensation payments. CapEx through Q1 of 2026 was $12.1 million compared to $3.3 million for the same period of 2025. Nearly two-thirds of the CapEx year-to-date is tied to remodels and dual-brand conversions of company-owned restaurants. Our lower adjusted free cash flow and increased CapEx this quarter is timing as we expect to end the year with CapEx being in the range that we previously provided. We finished the first quarter with total unrestricted cash of $104.2 million compared to unrestricted cash of $128.2 million at the end of the fourth quarter last year. On buybacks and dividends, We returned $24 million of capital to shareholders in Q1, including $22 million of share repurchases, which was approximately 5% of our shares outstanding at the beginning of the year. Our total shares repurchases during Q4 and Q1 were $52 million, which is above what we had committed to on our Q3 2025 call. We continue to believe our shares are undervalued and remain committed to share repurchases. Next, let me discuss Applebee's performance. Q1 same-restaurant sales increased 1.9% year-over-year. Domestic average weekly franchise sales per restaurant were $56,300, including approximately $13,500 from off-premise or 23.9% of total sales, of which 11.9% is from to-go and 12.1% is from delivery. Off-premise saw a positive 3.5% lift in comp sales in 2026 compared to the same period last year. IHOP's Q1 same-restaurant sales were flat. Domestic average weekly franchise sales per restaurant were $38,300, including $8,300 from off-premise, or 21.5% of total sales, of which 7.5% is from to-go and 14% is from delivery. Turning to commodities, Applebee's commodity cost in Q1 increased by 6.3%, and IHOP's commodity cost increased by 3% versus the prior year. Our supply chain co-op CSCS continues to expect commodity costs in 2026 at mid-single digits for Applebee's and low single digits for IHOP. The primary driver for both brands' commodity costs is higher beef prices, including the lapping of favorable beef contracts for Applebee's. Today, in 2026, we implemented projects resulting in over $4 million of NOI savings across both systems, and we continue to partner with CSCS to leverage our scale. Lastly, our company-owned portfolio remains instrumental in strengthening brand performance and supporting the overall health of our system, and our goal is to ultimately re-franchise the locations at the right time. At the end of Q1, we operated 86 company-owned restaurants, totaling about 2% of our system, which is in line with our asset-like model. And this includes 12 Applebee's restaurants that we opportunistically took back in February of this year in the Virginia area, with the potential to complete approximately five dual brand conversions out of this portfolio. As it's been reported, one of our franchisees, Neighborhood Restaurant Partners, filed for bankruptcy protection, and as part of its proposed plan, they're selling approximately 53 restaurants. Dine is stepping in as a stocking horse bidder because we believe that securing these restaurants gives us direct operational insight and allows us to invest in the units through our development initiatives. Although closures for construction impacted profitability of our company-owned portfolio, we're making progress. In Q1, Comp Sales outperformed system with close to a mid-single-digit Comp Sales improvement year-over-year. And during the quarter, we completed six remodels and two dual-brand conversions, bringing our total to 20 remodels and four dual-brand conversions since taking back these restaurants. By the end of 2026, we expect to have completed or under construction over 30 remodels and eight-plus dual-brands. While early, we're seeing success at our four-company dual-brand restaurants with sales lift of approximately 2.5 times, which further supports our confidence in our dual-brand strategy. Before turning the call back over to John for Q&A, I'd like to add that we are maintaining our full year of financial guidance at this time. With that, I'll hand it back over to John.
Thank you, Vance. To wrap up, we're pleased with the start to the year and are confident that our strategy will enable us to navigate near-term headwinds. We remain focused on disciplined execution, supporting our franchisees, and investing in initiatives that position us for sustainable long-term growth. Thank you so much for your time today. We look forward to your questions. And now, Operator, I'll turn it back to you for instructions on how to access our queue.
Certainly. Ladies and gentlemen, in the interest of time, we ask that you please limit yourself to one question and one follow-up. You may get back in the queue as time allows. Our first question for today comes from the line of Jeffrey Bernstein from Barclays. Your question, please. Great.
Thank you very much. My first question is just on the comp trends more recently. John, I think you mentioned that the Applebee's comp slowed significantly. but you referenced perhaps it was due to a tougher compare. So I'm just wondering how you think about that, maybe on more of a relevant two-year basis, kind of what the underlying trend is. You did talk about, I guess, the lower income, which is the focus for your brands, perhaps a little bit more vulnerable. So just wondering if you could talk a little bit about that and maybe whether the spike in gas prices you think had an outsized hit or maybe what you've seen in the past in such instances. And then I had one follow-up.
Good morning, Jeff. It's John. That's exactly the answer. Our value conscious guest, our price sensitive guest, is very sensitive to increases in gas prices and the basics and the cost of living. There's a lot of statistical data broadly and within our company that demonstrates that. And that's exactly what we think we saw happening in April. We're encouraged by even today's news, where it seems to be lessening a little bit, But more broadly, that just reinforces our strategy around making sure that we have the right value message at Applebee's for those guests that are price sensitive. We continue to lean into the 2 for 25 message, strengthened by new and exciting news. Last quarter was OM Cheeseburger, and we'll have something new in this quarter as well.
Got it. And my follow-up is just on the – The asset base, one, just the dual brands, I think you confirmed 80 in the U.S. by year end. I'm just wondering where you think that could go over time. Seemingly, you're picking some markets where you think it'll work best. Clearly, that is a very strong sale that you're seeing. So where the dual brand mix could go over time, and just more broadly, that franchisee, since they're the ones driving it, presumably how their engagement has been of late, whether they seem to be more open to the idea of whether just opening more Applebee's on their own or opening more of the dual brands in future years. Thank you.
Yeah, so we've done work where we've looked at and modeled the opportunities across the country. And we've concluded, based upon our analysis, and that analysis includes companies I think what you would expect, right, we look at the size of the market, we look at the demographics, we look at the competition, we look at the traffic in and out of the market during the day, et cetera, and we've identified 900 opportunities in the U.S. to open a dual brand restaurant or convert an existing restaurant to a dual that would have minimal to no impact on an existing restaurant. And of those 900 restaurants, Jeff, 450 would be new builds and 450 would be adding a second brand to an existing restaurant. And we think that that's achievable over the next 8 to 10 years. In terms of franchisee enthusiasm, it's actually growing. So our pipeline is strengthening. We are very confident in the aid that we've talked about for this year and we're building a pipeline that goes into 2027 and beyond. We are That pipeline includes franchisees that are going to be new to the dual brand system and is becoming equally balanced between existing Applebee's and existing iHub franchisees.
Thank you very much.
Thank you. And our next question comes from . Your question, please.
Thank you. The guidance, I guess EBITDA guidance, can you just update us on approximately, you know, how much in terms of investments in company-owned stores is embedded in that guidance?
Yes, Nick Vance will take that question.
Hey, Nick. Good morning. So, you know, with company, specifically, like we said, we're keeping – keeping the guidance, and keep one of these a little bit softer, but we're maintaining guidance for really two reasons, right? So we have the franchise business and we have the company restaurants, as you said. Overall, the franchise business is steady, right? Even though it's a complicated operating environment, you know, we believe our formula of value, targeted marketing, and operational execution will improve the sales trends in the coming quarter. And company restaurants will continue to improve. You know, it's not going to be a straight line, but we have more work to do in terms of construction and store execution, et cetera. So this short-term EBITDA pressure should moderate over time as we start to leverage the investment we've made in our system. You know, with company restaurants, one thing worth pointing out is that in Q1, we had 475 closure days due to remodels and program conversions. Obviously, this is not going to happen for the rest of the court. We'll have less closure days for the rest of the year. So that's what's baked into our guidance.
And in terms of the alcohol licenses, et cetera, is that behind us or is that still an ongoing at all?
That's mostly behind us at this point. So that's tailwind for us.
Got it. And in terms of, you know, just the company on this going up, you talked about sort of the potential acquisition, you know, post the bankruptcy. Are we – Are we comfortable with the mix now, or is that something that could continue to go up for the rest of the year and potentially into 2027?
Nick, it's John. I'll take that question. The way we think about it are two parts I'd answer. The first is we are certainly more amenable today than we were in years past to taking back restaurants or a portfolio of restaurants in order to strengthen them, strengthen the system, prevent closures, and then to re-franchise them, which we think we can typically do in about three years after we acquire them. And so we will continue to do that when we think it's the right portfolio and it's right for the brand and that we can use those restaurants to advance our initiatives, like proving out the remodel, converting to duals, testing our programs and technology. What we've also said is that while our goal is not to get to 5% of the portfolio this company owns, I'm comfortable getting the 5% and still being asset light and having all of the benefits of being asset light. So that's about the threshold you should think about in terms of where I'm comfortable going, but that's not the goal to get there.
Thank you very much. Thank you. And as a reminder, ladies and gentlemen, if you do have a question at this time, please press star 1-1 on your telephones. If your question has been answered and you'd like to move yourself from the queue, simply press star 11 again. And once again, the athlete, limit yourself to one question and one follow-up. Our next question comes from the line of Dennis Geiger from UBS. Your question, please.
Great. Thanks, guys. I wanted to come back to the focus on quality and price points. I guess value in particular, you guys spoke to sort of, you know, having the right value message at Applebee's, the two for 25, something new coming this quarter as well. I guess the question is, you know, where that value mix was, maybe for both brands in the quarter. And then just kind of on the go forward, again, is two for 25 plus something new? Is that kind of going to be the playbook over the balance of the year? Do you think you have to do even more there based on some of the consumer pressures that are out there that you're observing currently? Just any thoughts on that one, please.
Yeah, Dennis, good morning. It's John. I'll start with Applebee's, and then Lawrence can address it for IHOP. In terms of the mix for the quarter, about 26% of our tickets had value items on it, which would either be two for $25 or an LTO. That number is down from about a third, which is what it's been for many, many quarters. And the reason there is because we had the ultimate trio as a national promotion in Q1, and we moved it out of the national price point to being priced individually by franchisees, so technically we don't count it. But I would say in terms of the trend and even what we see in the open material sales, we still are running at about a third of our tickets include some sort of value item, and that's been consistent now for five, six, seven quarters. When it comes to two for $25, yes, that is our primary message in terms of the way we're communicating value to entrees and appetizers for $25 or $12.50 per person. And the way we're keeping it fresh in addition to the consistent message throughout the year is by introducing a new item to it. In addition, we will have LTOs from time to time, including next quarter, also value-driven LTOs designed to drive traffic. And the last thing I'll mention, which I think is interesting about the 2 for 25 program, Dennis, is that almost 62% of the items on 2 for 25 are the upsells. So it's not the entry-level $25. It's guests that are paying $2 or $3 more for Tier 2 or $2 or $3 more for Tier 4. Remember, the franchisees set those increments based upon their market. So it's doing what it's supposed to do. It's driving traffic with the $25 message. And then two-thirds of the time, it's actually upselling beyond the $25. And then, Lawrence, can you address the value question for iHop?
Absolutely. Dennis, I was going. In regards to the value mix at IHOP, it has been around 20 – for Q1, it's 22%. That's slightly higher than Q4, which is at around 20%, but it's remained fairly consistent. The uptick in Q1 was primarily due to a big promotion we had with bottomless pancakes that John referred to earlier, and this promotion – It's part of our value mix, which our value mix consists of the everyday value menu at $6 in addition to other promotions, like the bottomless pancake or the free pancake promotion that we have on National Pancake Day, as well as our senior menu. In terms of moving forward, we are staying consistent with the $6 value message. It resonates extremely well with our guests. You know, ever since we launched the $6 value message with House Phase, which is Monday through Friday in October 24, and then evolved it into the $6 everyday value menu in September 25. And even this past March, we evolved it even further by adding a new item, our BLT, to expand the day part propositions. We've outperformed black box in traffic every month in 2025 and continue to do so into 2026. And we're going to continue that momentum with that everyday value menu. And similar to Applebee's, we are balancing that with innovation. Not only did we do the BLT, adding to the $6 value menu, but, you know, with the barbell strategy, we would complement to that, you know, with new product introductions, whether it's our stuffed and stacked omelets, new coffee introduction that we had this past March, and there's obviously more to come.
Great. Thanks, guys. As a quick follow-up, and you touched on it some, but, you know, we've heard from some of your your peers a little bit about check management in recent months. And I know you just kind of touched on, you know, kind of the value mix there, so that could certainly somewhat answer the question. But anything beyond what you just touched on, on check management, thinking about appetizers, beverages, desserts, and otherwise that you've observed over the last, you know, couple of months in particular?
In regards to IHOP, and I'll throw that in John's capacity for Applebee's, in regards to check management at IHOP, we have, you know, in 2025, we were laser focused on driving value. And, you know, our primary messaging across the board was value because at that time, we did not have a strong equity in the value landscape. And so we maintained that consistency. It's why we've seen our traffic growth, especially in black box every month in 2025. As we've gone into 2026, we've now complemented that because we've complemented our value messaging with the barbell strategy and driving our innovation layers. It's why we see different messaging right now, even within our social platforms, PR, et cetera, with that of innovation, whether it's our omelets. But we have different layers that we're going to balance with coming up this summer as well as into the fall and winter. And you'll see a cadence of both value messaging combined together with innovation to really go after that barbell strategy and create awareness across both platforms.
At Applebee's, Brian, average check remained at about $39. That included a slight menu price increase that the franchisees put in place in Q1. And we did see some migration toward lower-priced items or, you know, at the expense of a drink or an appetizer. But like I said, we did maintain the average check at $39.
Great. Thank you, guys.
Thank you. And our next question comes from along. Brian Moten from Piper Sandler. Your question, please.
Hi, this is Allison Arshad for Brian Moten. Thanks for taking the question. At IHOP on the California heritage remodel, I just wanted to ask in a very open-ended way, but Can you talk more about what we should expect to see with the remodel, maybe the cadence or how many units are eligible, how many expect to use, anything like that? Thank you.
Thanks, Alice. Lawrence will take that.
Yes. So at IHOP for the California Heritage redesign and remodel, you know, this design is based on, you know, a platform which we've seen across international as well as in our dual brands, which is what we incorporated this bright, modern design. in a sign that is distinctively IHOP. And we are very early in the process, actually. And we're working with our franchisee partners on the incentive program, you know, similar to that of Applebee's. And we'll have more to come over the next several quarters. But, you know, we're excited because we're starting to see some of the remodels happening currently. But, again, we're very early in the stage, and we'll have more in the upcoming quarters to share.
Very good.
And Alice, I would add two things. One is, if you haven't had a chance, we have a dual brand video on our IR section of our website. And on that video, when you look at the IHOP portion of the interior, that is the California heritage design. So to give you a sense of what it looks like and how fresh and modern and contemporary it is. And since you I'll comment that, you know, the Applebee's remodel program, refresh program continues. We're in year two, and the franchisees are enthusiastically participating, and we expect that we'll be at about 40% of the portfolio by the end of this year. That is considered to be current.
Thank you.
Thank you. And our next question comes from the line of Todd Brooks from Benchmark Stone. Ask your question, please.
Hey, thanks for taking my questions. John, I want to start off, I mean, you talked about a salty horse situation with the franchisee for the 50-plus units, but if you look at the base, and I guess this applies to both brands, your assessment of kind of franchisee health is we're maybe getting to a little tougher consumer environment here, and would you expect to, you talked about a willingness, not necessarily wanting to force yourself there, but Would you expect more growth in the corporate-owned base, not necessarily getting to the 5% kind of cap that you talked about, but just with the environment and wanting to keep those stores in operation? Because at this point, I don't know if there's really a lot to learn from running the stores. It's kind of that willingness to invest and convert to dual. So I just wanted to get the thoughts on franchisee health and if we should see an acceleration there. in corporate store or corporate taking back franchise locations.
Yeah, I'll talk specifically about NRP and some of your questions, and Vance can talk more broadly about franchisee health. But a couple of thoughts, Todd. The first is that the NRP situation is very specific to that owner and what was going on within their fund and decisions they made about financing. In fact, the restaurants that we're potentially taking back via the stalking horse bid, it's a healthy portfolio. So it will be accretive to us. So I don't think it's appropriate to project the NRP situation onto the portfolio. The other point you made about is there anything left to learn, I disagree with you there. I think that there is still a lot left to learn from walking in our franchisee's shoes and owning restaurants. As many of you know, we have not owned restaurants in the last couple of years, and it's been a while. And so to have 100 or so restaurants that we are running where we can be testing the new POS technology, we can be putting our menu innovation into the restaurants faster and sooner than if we're running tests across the country in test kitchens, where we can be rolling in our guest service programming and our training materials. All of that is beneficial to us and I have a high value in that. In addition, as you suggested, to being able to renovate them and convert them to jewels. We also think that we can see the progress we're making in the restaurants that we own. They're all, excuse me, trending in positive directions, particularly when it comes to growing EBITDA and profit. And we think that they'll be accreted to us when we re-franchise them in three years. So I'm all in on that. And now I'll pass it to Vance to talk about franchisee health more broadly.
Hey, Todd. So with franchisee health, you know, reminder, you know, these are franchisee self-reported financials, and we collect them a quarter in the rare, right? So as we've said in the past, based on what we're seeing is that, you know, the franchisees have steady margins on average, and it's because of you know, the steady sort of sales performance and cost management initiatives that CSCS and the franchisees are doing together, our supply chain co-op. Franchisees are aligned with our strategy, and they remain committed to going with us. You know, we're also just practically making – we have workout programs with franchisees to accelerate incentives, to accelerate remodeling, relocations and various workout programs to promote and really unlock dual brand territories, right? So you see all of this is happening behind the scene. And ultimately, as John and I have said before, we believe dual brands will provide that step function change to franchisees in economics outside of normal comp growth. So we're very enthusiastic pushing that agenda and franchisees as well.
That's great. And just by follow-up, if I can, on the duels, you talked about kind of that range of one-and-a-half or two-and-a-half type of sales relative to the individual branded location. You talked about the strong lift at Hawthorne, which I think you said was a strong restaurant going into the conversion. But What type of lift do you need for the conversion to a dual to really pencil? Does the one-and-a-half times lift get the return that you or a franchisee is looking for on the dual? Do you need closer to the two times? Just if you could frame that up a little bit, that would be helpful. Thanks.
Lance, you can address that.
Of course. So the way you think about the use in economics for the conversion of dual brands is that that's the flow through on that incremental sales that you're generating is going to be a lot higher than the traditional four-wall margin. It's because you're not really paying more rent. and you're not necessarily increasing your labor by that much to compensate for the increase in sales. So that flow-through should be north of 30% margin. So if you just do the simple math of assuming a $2 million restaurant, adding another million dollars, on top of it, that's a $300,000 flow through to the franchisee bottom line. Then what we're seeing is that the cost of the conversion is a little over a million dollars. It depends on if there's any deferred maintenance and structural work that you have to do, which is site-specific. But just again, using simple math, a million dollars with a $300,000 flow through, that's very attractive payback math. Okay, perfect. Thank you, Bill.
Thank you. And our next question comes from the line of Brian Vaccaro from Raymond James. Your question, please.
Hi, thanks, and good morning. I was hoping we could just double-click on the underlying consumer dynamics that you're seeing. You obviously noted the softness within lower income, but I'm curious if there's anything worth noting from a day part perspective or even weekday versus weekend for either brand. And then the follow-up question is just also, could you comment on the average check and traffic trends that you saw within the comps in Q1 for each brand?
Yeah, Brian, it's John. On the consumer dynamic, I can talk about both brands since the consumer behaves similarly over time as well as last quarter. The first thing I'll say is reiterating the point that you mentioned, which is when it comes to looking at Income cohorts, higher earners, lower earners, the only real change that we've seen this quarter and the last couple of quarters is that our price-sensitive, more value-oriented guests seem to be staying home a bit more and or looking for lower-cost alternatives. When it came to other cohorts, we didn't see a significant change in behavior that is worth noting. When we look at day parts, when we look at weekdays, when we look at geography, there's no pattern there either. It's largely consistent this quarter to the past couple of quarters. And so I would really just target that consumer behavior issue on the gas that's really most impacted by gas prices and the economy in general. And then when it comes to average check and traffic trends, I'll turn it to Vance.
So Brian, hey, good to hear from you. You know, John talked about average check for Applebee's was $39. For IHOP, it's about $35. You know, menu pricing for Q1 was about 4% for Applebee's and 3% for IHOP. Applebee's actually saw positive P-MIX this quarter. IHOP was negative P-MIX. And then both brands saw negative traffic, but IHOP beat Black Box every month for the quarter.
Okay, great. Thank you for that. And then I guess last question for me was just around closures. Just wanted to touch on that. It seemed to step up here a bit in Q1. I think 20 at IHOP and 32 at Applebee's. But I believe you maintain the net development targets for the year. So could you just help us square that up a bit? Thanks again. Vance, we'll let you wrap up with that question.
Sure. Brian, so, you know, we've said that closures, usually what we see is sort of that 1% to 2% of systems, of the system. That's kind of the average closure rate. In the last year and this year, it's slightly elevated because we do have more franchise agreements come due than normal years. So that's reflected. But also, you know, as I mentioned before, we're proactively making deals, work out programs for franchisees to accelerate relocations and unlock dual brand territory. So that's also reflected in in the closure numbers. We're maintaining the net development number because we have a pretty strong pipeline of brand that we're opening and standalone IHOP that we're opening. That's what's baked into our guidance. One other thing we've said before is that typically, sales volume restaurants, right? And then the openings are bigger sales restaurants. So it's not one-to-one, right, in terms of unit count. So there's accretion happening there as we relocate and build a new restaurant and closing down an old restaurant that's in the old part of the town, for example.
Okay, thank you.
Thank you. This does conclude the question and answer session of today's program. I'd like to hand the program back to John Payton, Dining Brands CEO, for any further remarks.
Jonathan, thank you for guiding us today. Your expertise is valued, as always. Thanks, everybody, for your questions. We appreciate it and the time you spent with us. And like we said in our release and on this call today, we are pleased with the brand's performance during the quarter, despite tough tough environment, and we've got the plans in place to continue to appeal to our guests, particularly those who are increasingly value-oriented over the next quarter, and you'll see some new news in the next couple of weeks that we think is going to drive a lot of traffic to both brands. So thanks, everybody, and have a great day.
Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.