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Operator
Greetings and welcome to the Ecolab third quarter 2021 earnings release conference call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Mike Monahan, Senior VP External Relations for Ecolab. Thank you, Mr. Monahan. You may begin.
Mike Monahan
Thank you. Hello, everyone, and welcome to Ecolab's third quarter conference call. With me today are Christoph Beck, Ecolab's CEO, and Dan Schmeckel, our CFO. The discussion over results, along with our earnings release, and the slides referencing the quarter's results are available on Ecolab's website at ecolab.com slash investor. Please take a moment to read the cautionary statements in these materials, which state that this teleconference and the associated supplemental materials include estimates of future performance. These are forward-looking statements, and actual results could differ materially from those projected. Factors that could cause actual results to differ are described under the risk factors section in our most recent form 10-K and in our posted materials. We also refer you to the supplemental diluted earnings per share information in the release. Starting with a brief overview, strong third quarter results were driven by robust new business wins and accelerating pricing, which along with the continued recovery in the U.S. and improving European markets, More than offset significantly increased delivered product and other costs. Looking ahead to the fourth quarter, we expect both accelerating sales volume and pricing momentum to leverage an expected continuing, though uneven, global recovery. We expect these drivers to result in the fourth quarter showing better year-on-year sales growth than the third quarter. We have also experienced continued substantial delivered product and other cost inflation that we believe will increase fourth quarter costs by nearly 20 cents per share. As a result, we expect fourth quarter earnings to grow double digits, though not as strong as the third quarter. We expect to once again successfully manage the current inflation challenges and uneven global economic recovery to deliver very strong sales and earnings growth in 2021, as a strong volume and pricing gains, along with productivity and cost reduction actions, enable us to offset the higher costs and yield double digit earnings growth. Recent programs, including Ecolab Science Certified and Net Zero, have further differentiated Ecolab's value proposition and enable us to help create better customer outcomes and reduce environmental impact while simultaneously reducing their costs. Our new business winds and innovative pipelines are at record levels. New market focus areas are positioned well to drive growth, and our leading digital capabilities continue to add competitive advantage. Our strong business momentum along with enhanced value proposition and favorable macro trends, position us well to leverage the post-COVID environment and deliver further, superior shareholder returns next year and for the future. And now here's Christophe Beck with his comments.
Christoph Beck
Thank you, Mike, and good afternoon, everyone. Great to be together with you today. So Q3 has been another very good quarter for Ecolab, demonstrating once again that Ecolab is in a great shape. with strong top-line momentum and a proven ability to effectively mitigate the adverse effects of inflation and the so-called supply shortages. Underlying sales trends were strong across the board. In a complex environment, we delivered 10% reported and 8% fixed currency organic sales growth, driven first and foremost by continued strong momentum in institutional and specialty that delivered 17% sales growth in the quarter and 24% from the institutional division. We also saw accelerated momentum in industrial sales with 7% growth and 13% in other segments driven by sustained high performance in pest elimination. Health care and life sciences posted negative sales growth year on year as they compared to exceptional growth during the pandemic as we know. However, the respective underlying sales growth stayed on a healthy mid-single and double-digit trajectory. This top-line momentum, combined with accelerating pricing and structural productivity that's benefiting from our state-of-the-art digital automation, drove the strong adjusted EPS delivery. More than upsetting short-term impact from Hurricane Ida and the rapid acceleration of global cost inflation, the team did an exceptional job minimizing the impact of Hurricane Ida, which we were able to successfully manage to be a much lower impact than initially expected at only $0.03 in the quarter. Most importantly, the team mitigated the impact of additional significant supply shortages to ensure exceptional service to customers while driving continued new business wins and strong price increases, contributing to a 31% increase in free cash flow. Current sales momentum is strong, and we expect it to accelerate. Strong new business and breakthrough innovation are expected to continue to drive top-line growth. Also, pricing will keep accelerating towards 4%. This strong volume and price momentum is expected to result in Q4 showing better year-over-year sales growth than what we've seen in Q3. At the same time, delivered product costs will keep increasing rapidly, which will continue to mitigate with great pricing. However, as we know with our model, this takes time to do well in a way that's sustainable long-term and aligned with the incremental value we create for customers. We therefore estimate that the timeline between pricing and cost inflation will impact the fourth quarter EPS by approximately 20 cents versus what we expected just a few months ago. But that, too, will address over the next few quarters. Next, we expect Q4 EPS to continue to grow double digits, though not as strong as in Q3, which will help us exceed the year with great momentum. With strong volume growth, continued pricing, and delivered product costs hopefully nearing its peak, will then enter 2022 in great position to deliver another great year for Ecolab. This strong fundamental business momentum combined with continued market recovery provides us with great confidence in the future and especially for 2022. In a world full of uncertainties, we keep driving strong business wins and a competitive differentiation. In a world where customers struggle to find reliable partners for innovation, especially product supply and expertise to help them run their operations efficiently and serve their customers safely, we have substantially strengthened our position as their clear, innovative, and reliable global partner. In a world where our institutional specialty customers and consumers especially are concerned about increased risks of infection, Ecolab Science Certified has become the reference that provides guests with the assurance they're looking for. And in a world where environmental impact has become front and center, our net zero offering is providing industrial segment customers especially leading in innovative ways to deliver on their commitments while improving their own financial returns. All this provides us with confidence that 2022 will be another strong year for Ecolab, with sales and earnings growth above our long-term trends. So with that, I look forward to your questions.
Mike Monahan
Thank you. We will now be conducting a question and answer session.
Operator
We ask that you please limit yourself to one question and one brief follow-up question per caller so that others will have the chance to participate. If you'd like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions. Thank you. Our first question is from Tim Mulroney from William Blair. Please proceed with your question.
Tim Mulroney
Good morning. Hi, good morning, Tim. Thanks for taking my question. So my first one's on the guide. You know, it sounds like you expect organic revenue growth to accelerate in the fourth quarter, often already strong result here in the third quarter. I know that some of that should come from better pricing, but are there other areas of the business that you expect to accelerate in the fourth quarter as well? And could you talk about what some of those might be?
Christoph Beck
Yeah, thanks for the question, Tim. So you mentioned to the pricing, we keep accelerating in Q4. We have to and we can as well. So with the value that we're creating for our customers, so that will help drive organic growth, obviously. Volume growth will keep accelerating as well in most businesses, industrial being one good example. And institutionally, it's going to keep doing really well as it recovers. And you will have as well, so healthcare and life science that are going to compare to easier comps last year than we had in Q3, and all that brought together will bring us to a better place for Q4, probably nearing the double-digit level.
Tim Mulroney
Okay, that's even more than I was thinking. Thank you. And then quickly on margins, you know, I saw industrial margins took another step back this quarter. But I know you guys have talked about maintaining these margins and building upon the gains you made in 2020. So my question is, is the step back primarily related to the raw material cost pressure? In other words, would you still be on track to hold the margin gains you achieved last year if not for those raw material cost pressures? I'm just trying to understand what a normalized operating margin should look like for that business.
Christoph Beck
Yeah, that's a good way to look at it. Normalized, the margins would keep improving, actually. So if we think mid to long term, the margin trajectory for industrials will become even healthier going forward. Because when we talk about give back, we're not giving back anything. Pricing is going up quarter over quarter in industrial like in other businesses, by the way, as well. Volume is going up as well. So it's kind of this short term inflationary pressure, which is quite strong. which is growing so quicker than the way we price for all good reasons, since we want to make sure that we keep all customers while we do that and that we drive it by the value we create as well. Ultimately, when the delivered product cost curve is going to ease, margin is going to improve again, as you've seen last year, by the way, which was the end of another cycle as well in industrial. Very clear. Thank you. Thank you, Tim.
Operator
Our next question is from Manav Patmik from Barclays. Please proceed with your question.
Manav Patmik
Yeah, thank you. I was just hoping you could give us an update, you know, competitively, you know, in terms of, you know, I'm guessing everyone's raising prices and so customers are aware of that. But, you know, has the share gains moved one way or the other? Just curious if there's any update there to provide.
Christoph Beck
Yeah, hi Manav. So I wish that most competitors would be driving as much pricing as we do. It's unfortunately not exactly the case, which, thank God, we drive pricing based on the value we create. So we have a good discussion with our customers. We have opportunities to add value in your own productivity. And we will get part of that as well. So going forward, if I look at most of the competitors in most of the businesses, they're all behind us in terms of price evolution. So we see ourselves as being the leader in most of those industries as well. So we need to show the way as well. So part of the reason, but ultimately, I wish that they would be a bit stronger as well in terms of price evolution.
Manav Patmik
Got it. And then, you know, just regionally, you know, in Europe, you know, with your bigger competitor there or, you know, any update to how your recovery in Europe is progressing?
Christoph Beck
It's generally quite good. The recovery was a little bit steeper in Europe than in the U.S. because, as you know, they went from kind of totally locked down to almost totally opening it up. which was different in the U.S. And then you have a bit of the bumps in the U.K. or in Germany because cases, numbers are going up. But generally the trends are quite positive and our international business, Manav, is growing positively as well. And keep in mind that last year we were flat as well, so we were not declining in international business. So having a positive growth this year is a good indication that things are recovering quite nicely.
Manav
Got it. Thank you.
Christoph Beck
Thank you, Manav.
Operator
Our next question is from David Buglier from Deutsche Bank. Please proceed with your question.
David Buglier
Thank you. Good afternoon. Christophe, just on price versus raws, when do you expect to fully catch up to these high raw material costs?
Christoph Beck
So David, if you just take the dollar value, year-to-date, we are ahead already, which is really in the Ecolab model. So it's not within the quarter, but if I take year-to-date, pricing is ahead of the delivered product cost dollar pressure. And for the most part, we will remain ahead. It's not the perfect science, but it comes in lockstep. To me, the main objective is making sure that we can drive margin in percent, and that takes more time, obviously, to get there because the inflationary pressure grows faster than our pricing capability.
David Buglier
Very good. I know it's early for next year, but as we approach November, do you have some early thoughts on how to think about the earnings, the progression for next year?
Christoph Beck
Yeah, it's very early, as you say, David. I think so first on the inflation side, I believe it's going to be very similar to the pressure that we have or that we are experiencing in 21. And that's why the pricing evolution that we have this year, roughly 2%, we're expecting to get towards 4% next year, will be a good equation, at least all the time. And generally, so for the trends for 2022, when I just step back a bit, I think it's going to be fairly consistent with what we've seen in the second half of the year. So overall, it's going to be probably better than what we've seen pre-COVID, if I may say. So kind of good top line momentum with good leverage with it. Very good. Thank you very much.
David Buglier
Thank you, David.
Operator
Our next question is from John McNulty from BMO Capital Markets. Please proceed with your question.
John McNulty
Thanks for taking my question. Just on the topic of the institutional business, can you speak to where you are from a volume perspective relative to 2019 for your third quarter?
Christoph Beck
It's a good question. I'll need some help for that. We are recovering very nicely in institutional, so in general. Maybe just to give you an idea of the trajectory, we expect to be ahead of 2019, kind of early 2022. I don't know which month that's exactly going to be. That's depending on a bunch of things. But generally, we see that in the next three to six months, it's going to happen, so for sure. So right now, we are kind of roughly in Q3, so 11% down in volume. And we will be expecting to be close to 19, so early 22.
John McNulty
Got it. Okay. So you've come back a good bit of the way. I guess as a follow-up, you mentioned a bunch of labor issues for a handful of your kind of general customer bases. Can you speak to how much of an issue that is for them? How does it impact the overall growth of, you know, for that business to recover? And then also maybe some of the solutions that you can provide, you know, some of these customers that help them with their labor issues.
Christoph Beck
Yeah, it's a great question because it's a real challenge for the industry, not just for our end customers and really specific to institutions here. So the whole distribution channel is also struggling with that. So getting trucks unloaded from our plants at the distribution center and then afterwards getting the picking right as well, so forth. our customers. It's an interesting world out there. But I'd like to say as well what's really important is that most, if not all, of our customers, including the distributors, are clearly underlining our service quality. We've done huge efforts to make sure that we can deliver to our distributors and to our customers, which is first and foremost what needs to happen, especially with Eric and I. That didn't help, but I think that we've ended up in a in a very good place in terms of service level. Now to your question on the staffing, if you just look at the numbers, I'd be curious, our institutional business up 24%, so very good progression. We are almost at the same level as 2019 in terms of customers that we're serving. As well, we have our restaurant sales that are not even 10% down versus last year when the dining food traffic is down over 20%. So generally, we're doing very well versus the market. But at the same time, when you go to restaurants, you see that they can't serve all the tables or they can't be open every single day. of the week as well. So it's basically showing an indication that we could be even better or will be better the moment that they get the staffing right. And last but not least, to your point on how we help them, get there obviously the service that we provide so on a regular basis going there well is very helpful for them because if the kitchens if the housekeeping if the warewashing is not done properly well it's even worse because they usually don't have people who can truly do the work since they're all new changing so often as well that's problematic and we provide a lot of products as well that need much less labor as well at the same time. You think about the disinfectants we talked about against COVID. Well, you don't need to rinse, for instance, as well. So you save a lot of time doing the same work that other companies offer. So that's helping as well with the labor shortage.
John McNulty
Thanks very much for the call. Thank you.
Operator
Our next question is from Chris Parkinson with Mizuho. Please proceed with your question.
Manav
Great. Thank you very much. You're clearly not only enthusiastic on, but you are executing on the share gain front, which seems to be across the portfolio. But what's the primary driver here? Is it enterprise selling, as you've spoken in the past, new platforms like Science Certified, digitization, new customers' desire to go with the brand name? If you could just briefly dissect the recent success, what underscores your multi-year confidence, it would be greatly appreciated. Thank you very much.
Christoph Beck
You're welcome, Chris. There are a few drivers. The main one we have is really the new business generation. It's not new. You're familiar with that. We have close to 1,000 people managing corporate accounts, as we call them, and we're very proud of that team. Net new business generation is at an all-time high, which is good because it's the pipeline of new business as well for the future. And it's driven by two main drivers, if I may say. One you mentioned, it's the Ecolab Science Certified, especially on the institutional side. So customers are looking for ways to provide the right confidence for their own customers, their guests, as they call them. And Science Certified requires the full Ecolab program to be certified, well, that means higher penetration of most of the solutions as such. So we get more units and more solutions within the existing units in order for those customers to get to the certification. One of the latest, as I mentioned, on Invest Today, so is McDonald's, which has been a great story with them endorsing Science Certified. And on the industrial side, is our net zero program is getting some very interesting traction because many of our customers, if not most, have made a lot of sustainability commitments out there. that some of them have a hard time so to reach or get closer to to stay on track for that so they need our help even more in order to get to their own commitment that helping generating as well new business and last but not least you know new engines like data centers and high tech are extraordinary growth drivers really addressing new needs that existed pre-pandemic But the pandemic has given a huge boost to cloud computing, as we all know, since we're all using these virtual technologies. Well, that's driving our own business as well at the same time.
Manav
That's very helpful. And just as a very quick corollary of that, just turning to European institutional, you know, recently it was a little bit sluggish versus its regional peers, but it seems to be edging, you know, in the right direction. Can you just briefly comment on what trends you're seeing there across the region, sharing an opportunity there, and just your ability to further drive margins higher across the region. Thank you very much.
Christoph Beck
Yeah, good question, Chris. We've done the last 10 years, and you've been following us for a long time, a lot of fundamental work in Europe for all our businesses. When you think about it, 10 years ago, we were making no money as a company in Europe. Now we are in the low 13, 14% in that region. That's been a remarkable profitability improvement. Interestingly enough, institutional has not made as much progress as all the other businesses in Europe because there was so much fundamental work that had to be done in terms of organization, in terms of systems, in terms of leadership, in terms of innovation. Well, it's taken us more time. But I would say the pandemic has helped us in a way. It's hurt us short term, obviously, when everything was shut down. But ultimately, our customers have seen that they needed a partner that could help them to provide the assurance to their guests, which was new. That was not exactly the focus they were having pre-pandemic. And now, so we're getting the fruit of all the work we've done over the past few years where customers are recognizing that, well, we're adding value that other suppliers can't provide.
Manav
Thank you.
Shlomo
Thank you. Our next question is from John Roberts with UBS. Please proceed with your question.
John Roberts
Thank you. Just a little clarification on the customer labor comments that you made earlier. Do you have any lost revenues because the customers just don't have enough staff to do all the cleaning that they would prefer to do?
Christoph Beck
Absolutely. When restaurants are open, John, three days a week instead of seven or whatever the schedule is, well, this is lost revenue for them and this is lost revenue for us. But the good news is that, well, they're going to open up at some point, as they did pre-pandemic as well. That's going to help us as well.
John Roberts
No, I meant just they're open, but they're short-staffed while they're open, and so cleaning is getting deprioritized.
Christoph Beck
It was the case, John, early on. It's evolving quite nicely because you and I being guests in hotels and restaurants, well, we had some understanding for the lower cleaning standards during the pandemic. We're paying the same price at the end for a room or for a meal. So we expect as well. So a similar quality of service and of cleanliness as well. So this is something that's coming back progressively, but the labor shortage is hurting that. So the trends are good. It just takes time to get back to the right place.
John Roberts
I don't think healthcare and life science is very seasonal. So Could you talk a little about the sequential change on a sequential basis? I assume hand sanitizer, we're still down sequentially. I don't know when that bottoms and you get up comps and what was up offsetting that?
Christoph Beck
So a few things here. You're right, it's not really a season of business. That's not the way we look at it, for sure not. But last year was an exceptional year because of demand and because of a lot of government-driven demand for hand care, hand care sanitizers, and all those products. Ultimately, it's exceptionally high back then. If you just look at the Q3 sales, 17% down versus last year, but they were up 8% versus 19% if you just do the math. And in terms of mix and not so much seasonality, what's driving profitability in healthcare is mostly the surgical part and COVID, as you know, so has shifted away the elective surgeries, which has shifted our business as well. So towards a lower profitability type of business, but this is, Short term, it's driven by COVID. The moment that surgeries are coming back, ultimately, we'll have the double combination. First, I'm seeing growth because we will be comparing against a more normal period. And second, profitability is going to come very naturally back because surgical is going to come back as well.
Shlomo
Thank you. You're welcome, John.
Operator
Our next question is from Gary Bisbee with Bank of America. Please proceed with your question.
Gary Bisbee
Hey, guys. Good afternoon. So I want to go back to institutional for a minute. You know, I think versus 2019 pre-pandemic, if you adjust for currencies in the last two years, the business, the institutional segment remains 8% below normal. pre-pandemic revenue levels in the quarter. You commented you thought volumes in the next three to six months would get back to pre-pandemic levels. Does that equate to that revenue gap getting back to pre-pandemic levels, or are there other puts and takes that could lead revenue to take longer? As part of that, I guess I also wondered what sort of unit level, customer level do you think you'll be at when revenue gets to pre-pandemic levels? And I ask that from the perspective of you've talked about more products per unit, particularly for those clients that are using Ecolab Science Certified. Thank you.
Christoph Beck
Yeah, so Gary, big picture as mentioned earlier, institutionally expected, so early 22, so to get back to 2019 levels at the top line level or exactly which month that's going to be. But within the next six months, it's going to be the case, which is a very steady and healthy recovery. With that, the fact that we had very good new business well that's going to be installed as well in in the months to come so if today we have almost the same number of units and the same number of solutions within units out there well is going to compound then afterwards once we get more units more days that are going to be open, more staffing in the restaurants as mentioned as well before. So all those elements ultimately are going to help institutional accelerate versus what we saw in 19 pre-pandemic as well. On top of it, you have pricing that's also evolving in the right direction as in every business that we have in the company that's going to add to it as well. And last but not least, from an earnings perspective as well, Institutional has done remarkable work in terms of field organization, system implementation that really help as well drive an even better leverage in that business. So overall, trending in the right direction, it's going to take a few quarters in order to get there, but I feel confident that we're really on a good path.
Gary Bisbee
Okay, great. And then you've talked a lot about your own pricing and how you're handling the raw material pressures. If we just think supply chain in general, not so much the cost and pricing angle, but are you seeing any volume issues of your own, or do you feel like any of your customers in any of the segments are really being impacted in the volumes they're using based on the widespread supply chain challenges that are going on globally? Thank you.
Christoph Beck
To a certain extent, yes. So there's the labor shortage, as we mentioned before, but that's not the one that you're talking about, obviously, here. But take the example of the car industry, so autos. The cheap shortage that's happening out there, well, has nothing to do with our own operation, But it's reducing the demand just because there are less cars being produced because they can't produce them because of the chips ultimately out there. So that's one. So that's something we can't control, obviously. What we can control, though, is making sure that we can supply our customers in a way that doesn't stop or impact their own operations. In this crazy world of shortages and hurricane and Texas freeze and you name it ultimately, not one customer had to stop ultimately because of what we were not able to supply. I've met a bunch of CEOs over the past few months as well, and all have been very complimentary as well in our ability to serve them in a difficult environment. So net-net. Yes, it's not helping growth. If there were no shortage, we would be probably growing faster, but I don't think that it's a major impact on us. Thank you.
Operator
Our next question is from Vincent Andrews with Morgan Stanley. Please proceed with your question.
Vincent Andrews
Thank you, and good afternoon, everyone. A bit of a follow-up on the supply dynamics. When you speak to your suppliers, uh these days you know how much of the issue at this point and as we look into 2022 is still that they're struggling to get their um plants back up and running at a full run rate versus just that the broader customer base uh you know very much wants to rebuild inventory and has also probably seen very good demand and so is the how much of a risk do you see that either a there's another
Christoph Beck
run up in raw material costs even as supply normalizes just because people want to rebuild inventory or be just that the raws stay stickier at these higher levels uh well through next well into through next year well the short answer is that uh i think it's gonna last uh 12 plus months um what we're experiencing now and that's the way we organize that's the way we're addressing it that's the way um we're planning um for it as well Supply shortages are going to be here. So for a while, you're familiar with the China-US transport issues that are existing as well. There are many suppliers as well in the US who have gone through forced measures as well over the past few months, sometimes for great reasons and sometimes not so much, just to get some more margins as well with costs going up as well. So the way we're thinking through that is that, as mentioned earlier, I expected the inflationary pressure in dollars in 22 to be very similar to the one in 21 with a kind of easing plateauing during the second half of next year, which is why on one hand, so thank God we've gotten very well organized in order to become more resilient. in order to make sure we can supply our customers. And second, that we're doubling our pricing, so from 2% to 4%, 21% versus 22% in order to address that. And if the world gets better earlier, well, we're all going to be happier.
John McNulty
Okay. Thank you very much. You're welcome.
Operator
Our next question is from Lawrence Alexander with Jefferies. Please proceed with your question.
Lawrence Alexander
Good morning. Good afternoon, guys. Dan was the one for Lawrence. Just in terms of the pricing that we've talked about a lot, is there situations where there's pricing rebates or pricing givebacks if things were to ease dramatically? I mean, obviously that's not expected, but if the world changes in, I don't know, six months, nine months, would you give pricing concessions?
Christoph Beck
Overall, we don't, Dan. You know, we're serving 3 million customers in the world, so I won't say that it's the case for 100% of all those locations that we're serving. But generally, if you look at just the last 10 years, Ecolab never went backwards in pricing. You have yours with higher pricing and some with lower pricing, and in average, you get to 1% plus, something like that, which is a good indication of the fact that pricing is something that we hold going forward. And why that is because we always link the pricing that we're asking with the value that we're creating for our customers, how much dollar value we've had them create by reducing the usage of natural resources, their improved productivity, reduced waste, and so on, ultimately. That doesn't go away when the raw materials go down, ultimately. which is, on one hand, the reason why pricing is always going to go up, and second, that the margins ultimately for the company get better because you get lower input costs for a price that keeps going up as well. And last point is innovation as well, which is always brought on the market with higher margin. That helps as well improving the leverage in a much more natural way.
Lawrence Alexander
That's really helpful. And then just one clarification on something you said before. Did you say that you expect the raw material or the inflationary environment to last for all of 2022 or most of 2022? Did I catch that right?
Christoph Beck
Yeah, I wish I could know exactly, but I'm saying the next 12 months, it's going to be the case. And that's the way we're planning. That's the way we're getting organized. So I think it's going to ease the second half of next year. When is it going to start? How much is it going to be? I don't know. We're planning with the fact that it's going to be a tough year next year in terms of inflation, and if it gets better, then okay. It's going to make everything easier. Okay. Thank you very much. You're welcome.
Operator
Our next question is from Eric Petri with Citigroup. Please proceed with your question.
John McNulty
Hi.
Eric
Thank you, and good afternoon, Christophe. Good afternoon, Eric. Which segments of industrial have you seen the greatest initial interest in your net zero programs?
Christoph Beck
That's a great question. It depends when, Eric. The ones over the last few years have been the food and beverage customers. Those are the consumer goods brands that are the most on the leading edge because their own consumers are asking them to behave the right way in terms of environmental protection and natural resources usage. But then... The ones that are the most forward-looking, interestingly enough, are the high-tech companies like Microsoft, who have put the most ambitious commitments by 2030. You've read that. So they want to be so carbon positive and water positive as well, which means our kind of giving back all their views since the beginning, being in operations whenever that was, early 90s as Microsoft. So there we use a lot of new technology for that. And the last one I'll just mention, Eric, which is becoming very interested, that was not interested six months ago, interestingly enough, is downstream in oil and gas because while investors and consumers are truly asking them to shift their and those ones are coming to us, and they did not 12 months ago. So very different types of industries, but the trend is clearly going all in the same direction.
Eric
Thank you. And then a question on Ecolab Science Certified. I think the program was launched sometime in third quarter of 20. When do you think you'll reach a point of market saturation or where the program doesn't add to the top line?
Christoph Beck
That's a great question. I hope never. But, well, there's 100% somewhere, obviously. But interestingly enough, so, you know, we have today 33,000 locations that are Ecolab Science certified in the U.S., and we're surveying close to 200,000 locations. So there's a lot of runway, and that's just in the U.S. We're expanding in Canada. in the UK right now it's easier because same language so for the most part as well and then we have the rest of the world but we careful in expanding internationally because since it's a new program as you mentioned so launched a mid last year really want to understand how it works how it's perceived what's right what's not right as well and So I think that the runway is quite long and it's been much more successful than I thought it would be. Initially, I thought it would be just COVID related. Well, this is not the case. Interestingly enough, lodging customers or hotels are becoming increasingly interested in that program because guests want to have that feeling of well-being when they go to a hotel. The same for offices as well. Those are new opportunities that we didn't think about early on. That adds, ultimately, to the accessible market that we have in front of us.
David Buglier
Thank you, Christoph.
Christoph Beck
Thank you.
Operator
Our next question is from Kevin McCarthy with Vertical Research Partners. Please proceed with your question.
Kevin McCarthy
Yes, good afternoon. Christoph, I was wondering if you could talk through the hurricane impacts. It looks as though The impact is expected to be half of what you thought it might have been on September 13th. And your prepared remarks suggest you attack that through pricing and productivity. So I was wondering if you could address each of those things and provide some more color as to how you went about mitigating that.
Christoph Beck
Great question, Kevin. Well, you know, our practice is when we see something happening that was not planned in we always get to you as quickly as we can to be transparent with what we see at that moment so the downside of that practice is obviously a week or two later if things have changed for the better in that case well the forecast is a bit different as such to give you some color on the hurricane ida We have systems showing where the hurricanes are going to go through, what's the path of the hurricane. And we initially thought that it would really avoid one of the large plants that we have in Louisiana, in Garyville. Well, unfortunately, a few hours before it changed and it hit exactly one of our main plants in the U.S., And with the damage we had there, we thought the plant would be closed for three months. And our supply chain team that fortunately or unfortunately, depending on how you want to look at it, has had a lot of practice this year with natural catastrophes as such. Well, has brought all the teams we had from other plants as well in order to help them rebuild part of the production lines that had been damaged because you couldn't find contractors in the area either for all the reasons we know. Well, that has helped us reduce the three-month stop to three weeks ultimately. Well, that has been great for our customers first and foremost. And second, it's allowed us to reduce the impact quite dramatically. So that's an additional point to the ones you mentioned.
Kevin McCarthy
I see. Then as a brief follow-up, have you implemented incremental price increases over the last few months? And I guess regardless of the answer, how would you expect price contributions to trend in 4Q versus 3Q?
Christoph Beck
So the short answer is that we've gone to many customers three times this year, usually in normal times, whatever that truly means. We do that once a year, and it's a very natural practice that the company has, where we discuss the plan for next year, how much value we're creating for the customer, what's going to be our share of that. In other words, the price that we're going to get um for it as well and making sure that the returns for customers are improved that's normal practice once a year we did three times um in average uh this year so very unusual i assume it's going to be similar uh next year so between one and three times it's going to be more than one um that i'm sure so we go for a bunch of pricing rounds now to your question um q4 versus q3 We're heading towards 4% to enter 2022. So is it going to be the full quarter in Q4? I'm not totally sure yet. It's going to happen sometime during the fourth quarter. So depending on when we get it done, it will be for the full quarter or it's going to be as we enter, so 2022. But I have a high confidence level that we're going to get the pricing that we're looking for.
Kevin McCarthy
Very helpful. Thanks so much.
Christoph Beck
You're welcome.
Operator
Our next question is from Rosemary Morbelli with Gabelli and Company. Please proceed with your question.
Rosemary Morbelli
Thank you. Good afternoon, everyone.
Operator
Bonjour, Marie.
Rosemary Morbelli
Christophe, looking at the price of oil having reached $80 a barrel or thereabout, do you see that already beginning to help your downstream business? And still on the downstream side, how... How is your net zero category going to help them? Which areas are you focusing on?
Christoph Beck
Yeah, great question. The high price of oil makes some people happy in our organization. That's a downstream team. And most of the rest of the company are a bit less happy because that's an input cost that's going up. But net, net, okay, it's okay. We know how to manage that generally. So you've seen downstream. So when we're not so in Q3, so two percent. So we crossed the ball of the of the zero, which is good. So we see some really good evolution in downstream. So, yes, there's the price of oil is helping on the demand. They've done some very good work as well in our downstream team in terms of new business. This is helping and not directly related to the price of oil for sure. And when you talk about the net zero, it's very interesting early discussions as such, but to take one example of one European company actually with whom we are working on that net zero program, they're basically saying, you know, you need to help us improve the environmental footprint of our old energy, which is the refining part, before we can focus on the new energy, the renewables as such. So we've really helped them understand that by reducing the water consumption in a refinery, which by the way is the number one natural resource that's being used in a refinery, Well, you reduce the energy usage as well, electricity, so for the most part as well. So they reduce their water consumption, they reduce their carbon footprint by doing it, and they reduce their costs as well as operations. So interestingly enough, it's an industry that was not so much interested in even having that discussion. That has changed dramatically, and that's helping creating new demand for us.
Rosemary Morbelli
Okay, and then, thanks, that is helpful, and then, Looking at Europe, which you know very well since you ran it for a while, if my memory serves me right. That's right. I understand that you will never get the institutional business to reach the level of the institutional high-end and the normal circumstances in North America. So what is the difference other than the fact that you have a multitude of countries and different advertisements and so on? Is the competitive arena also very different? What is your new management there doing to offset some of that?
Christoph Beck
Yeah, so you said it the right way. So we will not reach the profitability level of the U.S. because it's not one country and the complexity is bigger. As you mentioned, the languages, logistics, regulatory, and so on, that's a cost of doing business that's higher than in the U.S. That's true for most companies, obviously. But that's not the reason why we shouldn't get close to it. But we had to really do some fundamental work over there in getting our structure right, getting our talent right, getting our logistics right. And most importantly, we can't forget that 10 plus years ago, institutionally in Europe was a product business. We were selling products versus programs and outcomes. in the U.S. because it was a joint venture with a consumer goods company 10 plus years ago that we had over there. Well, that's a major cultural shift as well for our team that needed to happen. So, We are a patient company. You know that we've been working on businesses for years, take pest elimination. It took us 10 years to bring it profitable, and now it's one of our most profitable businesses globally that we have. I feel confident that in Europe we will get to a very healthy place, even if it's not at the level of the U.S. It's going to be a very solid business down the road, but it's still going to take some time.
Rosemary Morbelli
Okay. Merci and bonne chance.
Operator
Our next question is from Scott Schneeberger with Oppenheimer. Please proceed with your question.
Scott Schneeberger
Thanks very much. Good afternoon. Chris, I've just kind of taken a question off something you just mentioned. The other segment, the margin, really rebounding strongly, and it's now above the 2019 level. despite commentary and markets have not fully recovered. So I'm just curious if you could delve in a little bit to what is driving the margin in other and where that possibly could go since we're now above 19%.
Christoph Beck
So you know that we have in our other segments, you have a combination of different businesses, the business of pest elimination being the bigger and best one. You have textile care that's in there, and you have CTG, our Colloidal Technology Group. Very different businesses, obviously, so it's hard to talk about an average as such. The main driver is pest elimination. That has done a remarkable work during the pandemic, by the way, so they've recovered very quickly during 2020. and kept growing as well in 21 and at the same time have managed as well to improve their profitability versus 19 three and a half percentage point as such so large business growing very nicely profitable and getting more profitable obviously you get a lot of leverage and scott that drives so the good results that you've seen in our so-called other segments
Scott Schneeberger
Excellent. Thanks. Appreciate that. In my follow-up, I'm going to kind of delve into the supplemental discussion in the summary section. There's commentary expecting to enter 2022, solid momentum, driving strong top-bottom lines through product and service innovation, digital solutions, new markets, and appropriate pricing. Just curious, Christophe, at this point, can you elaborate on new markets in that sentence? specifically what you had in mind. If not, I'll have a follow-up, but yeah, I just wanted to delve on that. Thanks.
Christoph Beck
Yeah, so it's kind of all of the above, starting first with new business. It always feels a bit mundane, but we have this mantra in the company that, in doubt, go and sell something. And it's really so having everyone trying to sell new customers, new solutions to existing customers. This is job one. And we want to make sure that we don't lose, obviously, that art. And interestingly enough, when you do more pricing, that has an impact as well on how much new business. So it's not the perfect science, but we manage that reasonably well. or very well, if I may say. In terms of new markets, you know, I'll mention a few. So the one I expressed before, our data center business, which is driven by the whole boom of cloud computing. We've created that high-tech division, which is really dedicated to those companies with their own needs, uptime, quality, cybersecurity, and all that. which is growing extremely fast. So that's one of the new markets. Animal health is another one which has been hit a bit by the pandemic and some difficulties in some countries. But ultimately, that's also one that's going to grow very fast in the years to come. And most importantly, you have life science, which is a business that we created five years ago It's a 300 million business growing double-digit with extremely high profitability as well. This one is just at the beginning of its growth story. And as you know, Life Science is serving mostly the pharma industry, which is a trillion-dollar industry growing double-digit. And for me, we have so much to offer to that industry. I think that's going to be the number one new market, to use your term, that's going to help us grow as well next year and the years to come. Excellent. Sounds good.
Scott Schneeberger
And that's what I expected to hear. Just wanted to make sure there wasn't anything geographical or perhaps expanding. But I'll turn it over. Thanks so much, Christophe.
Christoph Beck
You're welcome.
Operator
Our next question is from Shlomo Rosenbaum from Stiefel. Please proceed with your question.
Shlomo Rosenbaum
Hey, Christoph, a couple quick questions. Just maybe some of the growth in water and paper are particularly strong. Can you dissect how much would you say is coming from easier comps and how much is really an accelerated cadence of those businesses that we should be thinking about just on a more regular basis?
Christoph Beck
Yeah, so first on water, it's been a steady business for many, many years. because of all the right reasons is that water scarcity becomes a bigger issue. And by reducing the water usage, you reduce energy usage, you reduce your carbon footprint. So it fits really well with the net zero idea. So the water business, which is a very large business, probably company has been successful for years and will keep going well because customers need it even more because of this net zero approach as such there. Now, on paper, it's been an unbelievable year. Q3s are growing, so 19%. You have kind of a third of it is pricing, two-thirds is volume, some is comp, but a lot of new business as well has been generated in our paper division. So it's not going to stay at that high level as such because the comp are going to normalize going forward. But it's going to remain a healthy business going forward with a very nice profitable margin as well.
Shlomo Rosenbaum
Okay, great. And what's the interest internally at Ecolab to pursue M&A within that pest business? There's been more consolidation outside with other players who bought a lot of small businesses. Is that something that you guys would be interested in going forward? and doing more activity over there? Or alternatively, if someone approached you about your business, would you be interested in doing a deal with someone else?
Christoph Beck
So hard for me to comment on M&A, as you know, Shlomo. But it's a great business for us, so it's definitely not excluded from what we're looking at. out there. We've done a lot of acquisitions. That's the way. It's grown to a certain extent as well. We started with an acquisition in North Dakota a few decades ago as well. We know how to do it. It works really well. We do not exclude it. Is it number one priority in terms of M&A? No. I've always mentioned it's life science, water, healthcare, and digital are the big ones out there, but our hey, we will not have strategy getting in the way of making money. So if there's a good opportunity out there, we'll consider it, as we've always done. Okay, great.
Shlomo
Thank you.
Operator
Mr. Monaghan, there are no questions at this time. I would like to turn the floor back over to you for closing remarks.
Mike Monahan
Thank you. That wraps up our third quarter conference call. This conference call and the associated discussion slides will be available for replay on our website. Thank you for your time and participation, and best wishes for the rest of the day.
Operator
Ladies and gentlemen, thank you for your participation. This does conclude today's teleconference. You may disconnect your lines and have a wonderful day.
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