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10/31/2024
Good morning and welcome to the SDA Lauder Company's Q1 fiscal 2025 earnings release and conference call. All participants will be in a listen-only mode. Should you need assistance, you may send in a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star and then one using a touch-tone telephone. To withdraw your questions, you may press star and two. Please also note today's event is being recorded. At this time, I'd like to turn the floor over to Rainy Mancini, Senior Vice President of Investor Relations. Ma'am, please go ahead.
Hello. On today's call are Fabrizio Freida, President and Chief Executive Officer, and Tracy Travis, Executive Vice President and Chief Financial Officer. Since many of our remarks today contain forward-looking statements, let me refer you to our press release reports filed with the SEC where you'll find factors that could cause actual results to differ materially from these forward-looking statements.
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facilitate the discussion of our underlying business, the commentary on our financial results and expectations is before restructuring and other charges and adjustments disclosed in our press release. Unless otherwise stated, all organic net sales growth also excludes the noncomparable impact of acquisitions, divestitures, brand closures, and the impact of foreign currency translation. You can find reconciliations between GAAP and non-GAAP measures in our press release and on the Investor section of our website. As a reminder, references to online sales include sales we make directly to our consumers through our brand.com sites and through third-party platforms. It also includes estimated sales of our products through our retailers' websites. Throughout our discussion, our profit recovery and growth plan will be referred to as our PRGP. During the Q&A session, we ask that you please limit yourself to one question so we can respond to all of you within the time scheduled for this call. And now I'll turn the call over to Fabrizio.
Thank you, Rainy. And hello to everyone. For the first quarter, we anticipated a challenging start to fiscal year 2025. Our results today are largely consistent with the outlook for the quarter we offered in August. Organic sales decreased 5% at the low end of the expected range, driven by double-digit declines in mainland China, global travel retail primarily owned into Asia, and Hong Kong SIR. Excluding these three areas, sales in the rest of our global business rose 1%, both on a reported and organic basis. While retail sales growth accelerated sequentially from 2% to 3%. A number of markets continue to deliver organic sales growth in our first quarter, led by Japan, where we gained prestige beauty share. The developed markets in EMEA and our emerging markets also grew organically, while North America declined modestly as it compared to a big innovation launch calendar in the previous year. While we are not satisfied with our organic sales performance, we are encouraged by initial results from several pillars of our strategic reset that we announced in August, which I will elaborate on in a few minutes. Despite the lower level of totally company-reported sales, adjusted gross margin expanded by over 300 basis points. Initiatives of the PRGP drove improvements, as Tracy will describe. We strategically increased AP spending as a percentage of sales in support of our robust innovation pipeline, to realize over 100 basis points of adjusted operating margin expansion, despite significant operating leverage. We delivered adjusted EPS of 14 cents, better than 11 cents in the year-ago period, and 4 cents above the high end of our outlook range. Looking ahead, as the quarter evolved and through October, it became increasingly apparent that we are facing greater macro headwinds for fiscal year 2025 than we expected in August. First, the prestige beauty industry reported retail sales in mainland China further weakened sequentially, from a 10% decline in our four quarter to a mid-teens percentage decrease. Importantly, we gained share in prestige beauty in mainland China for the second consecutive quarter, driven by industry-leading share gains in skincare and a return to share gains in makeup. Consumer sentiment in mainland China weakened further in our first quarter, while we believe the new economic stimulus measures present medium to long-term potential for stabilization and then ultimately growth in prestige beauty, we anticipate still strong declines near term for the industry. Second, the prestige beauty industry in Asia travel retail continue to be significantly pressured as conversion levels are still far lower than pre-pandemic. Third, the US prestige beauty industry retail sales slowed sequentially, from high single digit growth in our four quarter to mid single digit growth, as elevated levels of inflation-driven pricing fades. While this is still good growth, the months of August and September post lower growth than July. Encouragingly, although the US prestige beauty industry retail sales growth decelerated sequentially, our company retail sales growth accelerated and we further reduced our prestige beauty share loss. We believe we are well on our way to stabilize the shares in the US as we increase our exposure to high growth channels and we have our sights set on a return to prestige beauty share growth. With this complex industry landscape, including the particularly difficulty in forecasting the timing of market stabilization and recovery in China and Asia travel retail, and in the context of the retirements of Tracy and myself, we are solely issuing an outlook for the second quarter and withdrawing our CISCA year 2025 outlook. Additionally, we are reducing our dividends to a more appropriate payout ratio, which will also create more financial flexibility for our incoming leadership team to re-accelerate our profitable growth trajectory. Our second quarter outlook reflects the extensive headwinds at retail in China and Asia travel retail, as we do not accept to see benefit from the stimulus in the near term. We intend to continue investing behind our strategy reset, especially in support of our rich innovation pipeline and expanded consumer reach. Our strategy reset at this point in time is focused on continuing to rebalance our regional growth, evolving our exposure to China market volatility, which has already come down by nearly 10% of points since fiscal year 2022. At the strategic reset, core is the PRGP aimed at restoring sustainable long-term organic sales growth, in part through generating reinvestment opportunities, as well as rebuilding profitability and increasing agility. For fiscal year 2025, we have focused on executing the PRGP with excellence. During the first quarter, the focus and dedication of our teams around the world enabled us to establish a strong foundation on delivery for the plan. We have made good progress in operationalizing the PRGP, evident in our gross margin expansion, despite the pressure to mix from skin care decline, as well as beginning to right-size areas of our organization and address over-edged expenses to reflect the lower than expected sales growth in the last two fiscal years. As you know, our strategic reset for fiscal year 2025 also has the following five priorities. Renewable growth, green-eyed skin care, capitalize on the multiple growth drivers of high-end fragrance, move faster in leveraging winning channels, launch a creative innovation inclusive for new big opportunities, and modernize precision marketing by leveraging data and AI, the latter of which we call our consumer-centric growth model. Today, let me share our progress across skin care fragrance as well as leveraging winning channels. For skin care, we began to realize our ambitions to drive consumer demand in the ritual of nighttime skin care, as we brought exciting innovation to market, appealing to a diverse range of consumer segments. Our Estelude brand has long been a leader in the science of skin recovery during sleep, with its advanced night repair serum. Its new advanced night repair overnight treatment drove expanding regimens by both loyalists and new consumers. This launch, coupled with a brand new moisturizer in the Supreme franchise, focused on improving science of collagen loss with overnight visible line reductions, led to high single-digit organic sales growth in skin care in the markets of IMEA. La Mer further contributed to our momentum in nighttime skin care. Its new rejuvenating night cream exceeded our expectations in Asia Pacific, driven by the product resounding appeal in China, where we saw excellent new consumer acquisition trend and La Mer realized strong share gains in prestige skin care. Spore Clinique, among its nighttime innovations, is the smart clinical repair AM-PM retinoid balm stick. It has been very well received in its initial markets, demonstrating an ability with nighttime skin care to trade consumer up and into the brand with an approachable price point and unique form. Both this balm and the franchise's new overnight recovery cream plus mask have compelling ingredient stories and strong clinical results, which Clinique's scientists recently featured at the prestigious dermatology conference in Amsterdam. Indeed, Clinique's focus on nighttime skin care builds upon the strategy it became deploying earlier this calendar year to double down on its authentic dermatologist brand heritage. This strategy has been highly successful, evidenced by the Clinique's fifth consecutive month of prestige beauty share gains in the U.S. through September. Turning to fragrance, our confidence in the category's promising growth opportunity remains strong. For the first quarter of our fiscal year 2025, excluding global travel retail, our luxury and artisanal brands deliver -single-digit organic sales growth, fueled by gains in every region. L'Elabo, Jo Malone London, and Killian Paris were standouts from L'Elabo, significant double-digit growth in China, to Jo Malone London, impressive results expanding with the male consumer, to Killian Paris' highly sought innovation. And we are thrilled to have launched Balmain Beauty during the first quarter, beginning with a sophisticated collection of eight fragrances, four of which are Bailman's legacy scents reinvented for the modern era. As we enter fragrance's highly important holiday gifting season, we are complementing the strengths of our luxury and artisanal portfolio with activations and innovations from Estelode and Clinique to re-accelerate their growth, as we aim to better capitalize on opportunities in the prestige tier of fragrance. Let me now move to our pillar of leveraging winning channels. From the Amazon premium beauty store in the U.S. to TikTok shop to Shopee in Southeast Asia, many of our brands expanded their reach to attract new consumers. Alongside these launches, we also strategically expanded the free-standing store footprint of our luxury and artisanal fragrance portfolio, offering elevated experiential shopping. This exciting work continued into the second quarter, when last week our flagship Estelode brand launched in the U.S. Amazon premium beauty store. Before I close, I want to highlight that we recently published our fiscal year 2024 social impact and sustainability report. As detailed in the report, we achieved several sustainability goals, some ahead of schedule, including surpassing our water withdrawal targets, publishing our first corporate ingredient glossary, and reaching our palm oil objectives before our 2025 deadline. For the fifth year in a row, we achieved carbon neutrality across our scope one and scope two greenhouse gas emissions and sourced 100% renewable electricity globally for our direct operations. Along with the report, we also published an update to our climate transition plan, which describes our recent progress and evolution towards our 2030 science-based targets across our climate actions work streams. Let me now close by recognizing the evolution of the company leadership following the retirement announcement of Tracy and myself. As you know, tomorrow Akhil Sreevastava becomes the company CFO. Akhil has been a proven leader at the company for nearly a decade. We demonstrated financial acumen and we look forward to all he will accomplish. On behalf of the company, I extend our deepest gratitude to Tracy for her significant contributions. Tracy embodies the very best qualities of a leader and we are a far stronger organization today given her dedication to all of us. We wish her every joy in her well-earned retirement. Yesterday marked an exciting milestone in our company over 75 years of history as we announced the promotion of Stephane de Laferrie to be our next president and CEO. I'm thrilled to welcome him into this role as of January 1st and look forward to supporting a seamless transition for the next several months. Stephane's deep knowledge of our company and the industry, exceptional strengths as a leader and unique ability to combine inspiration, authenticity and strategic insights to drive profitable growth will enable him to move us forward with speed and agility. To our employees, thank you for your passion for our company and its incredible brands. I'm confident that you and this company that I love will be in great hands. I will now turn the call over to Tracy.
Thank you Fabrizio and hello everyone. I'll begin by reviewing our financial results for the first quarter followed by the outlook that we are prepared to share today. As Fabrizio mentioned, our first quarter organic net sales declined 5% at the lower end of our expectations. Our adjusted earnings per share was 14 cents which exceeded our initial outlook for the quarter primarily due to the timing of certain expenses. Starting with our region, organic net sales in our Asia Pacific region decreased 11% mainly driven by further softening and overall prestige beauty due in large part to worsen consumer sentiment in mainland China. In addition, we experienced a net sales decline in Hong Kong SAR where sales were pressured by lower spending from traveling consumers as well as reduced foot traffic at retail. These declines were partially offset by continued strength in Japan where domestic and traveling consumers drove double digit growth in both brick and mortar and online channels. Organic net sales in our Europe, the Middle East and Africa region decreased 4% driven largely by the ongoing challenges in our Asia travel retail business. Our global travel retail net sales decreased double digits due to lower replenishment orders in Asia travel retail. This reflected the further retail market deceleration and worsen consumer sentiment in China resulting in lower conversion rates. Consequently, while we managed to reduce our overall initial inventory levels in the trade, it was a slower pace than we initially expected. Elsewhere in EMEA, net sales drew low single digits benefiting from commercial activations like Estee Lauder's hashtag night done right campaign as well as both existing products and new product launches including the Clinique Poplite franchise. Luxury fragrances was also strong led by Lalebo. Retailer and pure place sites drove overall double digit growth from online channels. Organic net sales in the Americas decreased 1%. In North America, our retail sales in the US accelerated sequentially. However, our soft retail sales from MAC, Aveda, Tom Ford and Two Face led to overall lower net sales reflecting fewer replenishment orders for these brands. A strong competitive environment and the continued moderation of growth and prestige beauty in the US also contributed to the net sales decline. Our team remains focused on evolving our channel distribution mix towards fast growing channels with the consumer as evidenced by the launch of seven brands in the last eight months in Amazon's US premium beauty store including our most recent launch of Estee Lauder as Fabrizio mentioned. This strategic pivot drove our double digit online growth in the US. In Latin America, continued net sales growth in Brazil led by makeup drove double digit increases in our freestanding stores and specialty multi-channels. From a category standpoint, organic net sales declined 8% in skincare and 6% in hair care. In skincare, the organic net sales decline was largely due to the pressures in Asia Pacific and in our Asia travel retail business which more than offset the growth we experienced in the Americas and the markets of EMEA including from Estee Lauder with its successful night activations in the west and shipment for the product's launch in Amazon's US premium beauty store. Organic net sales in makeup decreased 2% driven by declines from MAC and Two Face primarily reflecting the brand's retail softness in North America. These declines were partially offset by standout performance from Clinique which saw strong overall double digit net sales growth driven by contributions from all regions. The brand's existing products and new innovation in its Clinique pop and almost lipstick product franchises along with its launch in Amazon's US premium beauty store in fiscal 2024 primarily drove the brand's growth in the quarter. Organic net sales and fragrance decreased 1% mainly due to declines from Tom Ford, Clinique, and Estee Lauder driven by pressures in both our Asia travel retail business in North America. These decreases were partially offset by growth from the rest of our luxury fragrances particularly in the Asia Pacific region and the markets of EMEA driven by hero products, new innovation and targeted expanded consumer reach. Our gross margin expanded 310 basis points compared to last year largely due to a reduction in obsolescence charges as we better aligned our inventory on hand with our shipments throughout last year. We also better capitalized on our strategic pricing initiatives by reducing discounts related to excess production and promotions while leveraging our pricing power ahead of inflation through an enhanced more granular pricing methodology. This was partially offset by the unfavorable change in mix particularly the decline in here and the corresponding fixed cost deleverage. Our gross margin for the quarter also improved 90 basis points sequentially versus our fourth quarter. With this progress we are pleased that key initiatives under the PRGP are beginning to address the specific pressures to gross margin that we experienced over the past two years including the sales pressure we continue to experience in the quarter. We obviously still have much more to do and the company remains focused on controlling excess and obsolescence through our integrated business planning process to better align our forecast accuracy and demand planning as well as addressing other cost opportunities in the supply chain. Operating expenses increased 190 basis points as a percent of sales during the quarter primarily driven by selling expense deleverage and advertising to support new product launches. This deleverage offset the net benefits and expenses realized under the PRGP in the quarter. As I mentioned in August most of the PRGP's estimated net benefits this year are expected to be realized in improving our gross profit margin with approximately 20% of the benefits realized in reducing certain operating expenses. We expect to achieve greater net benefits in operating expenses for the remainder of the year from the plan as initiatives are further operationalized and as benefits from our restructuring program progress. Operating income increased 33% to $144 million and our operating margin expanded 120 basis points to .3% compared to .1% last year. Our effective tax rate for the quarter was .8% compared to .9% last year. The increase is mainly due to the lower tax base in the prior year which included the utilization of income tax credits and benefits from previously issued stock-based compensation. Deluted EPS was 14 cents compared to 11 cents last year due to the improving operating profit performance. Our plans under our previously communicated PRGP are on track and advancing well. We also continue to explore additional savings initiatives to offset some of the impacts from the incremental sales pressure we are experiencing globally as well as mitigate the impact of reduced volume on certain initiatives within the PRGP. As it relates to our restructuring program, to date we have taken $221 million of charges primarily related to initiatives designed to optimize and right-size our value chain by reducing spans and layers. Additionally, we intend to expand our shared services capabilities to streamline and standardize key processes that should enable us to better leverage our sales growth as it occurs. During the quarter, we utilized $670 million in net cash flows from operating activities compared to $408 million last year. The increase in net cash utilization is mainly due to lower net earnings compared to last year and higher taxes paid. In addition, from late August through October of this year, we entered into agreements with certain plaintiff law firms to settle approximately 70% of pending talcum powder cases and established annual cap amounts with each participating law firm for potential future claims over the next five years starting on January 1, 2025. As a result, we recorded a charge of $159 million related to these agreements. We entered into these agreements in response to the rising number of cases brought against the company as well as to proactively help to mitigate the future risk from the evolving litigation landscape related to talc. We invested $141 million in capital expenditures and we returned $240 million in cash to stockholders through dividends. As you read in our press release this morning, we declared a quarterly dividend of 35 cents per share, a reduction from our previous quarterly dividend of 66 cents per share as we reduce our dividend to a more appropriate payout ratio given our earnings outlook. And now turning to our outlook. As Fabrizio mentioned, we have taken the decision to withdraw the full year outlook we provided in August and are only providing an outlook for the near term second quarter today. We have not made this decision lightly and believe it is the right action given the current environment including the difficulty in forecasting the timing of market stabilization and recovery in China and Asia travel retail and in the context of upcoming leadership changes. Let me expand a bit on some of these incremental pressures on the business. First, as we discussed in August, our initial outlook anticipated pressures in both mainland China and Asia travel retail, expecting these changes to significantly impact our first quarter results but moderate sequentially throughout the year including a modest return to net sales growth in the second quarter. While our first quarter results are generally aligned with those expectations, the worsening consumer sentiment in these areas has been greater than anticipated and is also now expected to persist in the near term. Although we are cautiously optimistic about the potential medium to long term opportunities presented by the new economic stimulus measures in China, we believe both the timing and the magnitude of their impact on our business in the region are uncertain. As a result, we now anticipate continued near term net sales declines in these areas of our business and overall for the second quarter adding pressure to our EPS. Second, the continued normalization of prestige beauty growth in other markets post pandemic along with near term residual impacts of the previous inflationary period on consumer sentiment has created some uncertainty about the level at which market stabilization will occur and is expected to further pressure our second quarter results. As mentioned earlier, we remain focused on realizing net benefits from our PRGP initiatives Given the anticipated incremental sales pressure, we acknowledge the need to continuously evaluate the plan and more importantly take decisive action to maximize its benefits, identify new opportunities for growth and pursue additional savings initiatives. Using October 24 spot rates of 1.078 for the Euro, 1.293 for the Pounds, 7.126 for the Chinese Yuan and 13.80 for the Korean Yuan, currency translation is not expected to have a material impact through reported sales and EPS for the second quarter. We now expect organic net sales for our second quarter to decrease 6 to 8% compared to the prior year period largely due to the ongoing challenges in mainland China and in Asia travel retail we have discussed as well as persistent low conversion rates by traveling consumers in Hong Kong SAR. In terms of gross margin, we expect expansion in the second quarter compared to last year although it is not expected to be at the same magnitude as the level of expansion we saw in the first quarter. Recall that last year's first quarter gross margin was the lowest of the fiscal year as it was more affected by high obsolescence charges and discounts than in the other three quarters and it did not reflect the benefits of the strategic actions we implemented later in the year to address these pressures and improve gross margin. We now expect our second quarter effective tax rate to be approximately 43% compared to .7% last year. The increase primarily reflects the unfavorable impact of previously issued stock based compensation which tends to have a disproportionate effect in the second quarter due to the timing of equity award vesting and our estimate of lower earnings compared to last year. We now expect second quarter adjusted EPS of 20 to 35 cents for a decrease between 60 to 77% versus prior year. This has undoubtedly been a challenging period for our teams and all of us to manage through. However, as Fabrizio mentioned we are encouraged by some bright spots that we are starting to see from proactive measures we have taken previously. There is clearly more to be done and we have confidence in our teams including our new leadership team to continue to drive progress forward. As I close this earnings call I want to express my sincere gratitude to our dedicated employees. Your steadfast commitment, hard work, incredible passion for our brands and resilience have been vital to our success over these years and certainly will be in the future. And reflecting on my past 12 plus years with the company I am immensely proud of the many things that we have accomplished together. To our valued investors thank you for your continued support. Your patience and confidence in our long term growth strategy and initial PRGP actions have been instrumental as we navigate through this intense period of volatility and the resulting impact it has had on our performance. I am optimistic in the company's ability to continue to take the appropriate decisive actions to manage through this prolonged period of volatility and supported by the PRGP and the strong resolve of our employees to progressively return to more consistent and sustainable sales, growth and stronger profitable recovery. Thank you and that concludes our prepared remarks so we will be happy to take your questions at this time.
Ladies and gentlemen we will now begin that question and answer session. To ask a question you may press star and then one using a touchtone telephone. If you are using a speaker phone we do ask that you please pick up your handset before pressing the keys. To withdraw your questions you may press star and two. Once again that is star and then one to join the question queue. Our first question today comes from Dara Mosenian from Morgan Stanley. Please go ahead with your question.
Hey good morning. So clearly the external circumstances have worsened in the beauty category particularly in China and Asia travel retail as you mentioned. I just wanted to get your perspective on the internal reaction to that. You know A just from a productivity standpoint is there more you can do beyond the PRP program? Tracy you alluded to that in your prepared remarks but just with the significant pressure on the business and the dividend cut today can you give us a bit more detail on how much more aggressive you can get on cost structure, the potential areas you are looking at and then B just the other side of that is how much reinvestment might be needed going forward to drive a top line recovery. So any thoughts there in light of the industry conditions at this point would be helpful.
Sure Dara. So obviously given the situation and I discussed this a little bit in the prepared remarks we are evaluating additional actions related to the PRGP and beyond given the continued pressure on the business. So we have identified some additional cost savings to offset some of the volume pressure that we saw in the first quarter. There are more plans under discussion as it relates to the PRGP. As it relates to investment we did protect some investment in the first quarter. We actually did experience a bit of de-leverage in more of our consumer facing areas like marketing, advertising and promotion as well as selling. We will do that again in the second quarter so that is some of what is embedded in the guidance and obviously Stephane and Akhil will be communicating going forward what the plans are in process right now being worked on in terms of the new actions that might be incorporated under the PRGP as well as other growth areas as well. But we are very much focused as we have communicated previously under the PRGP to free up costs obviously not only to improve our margin but importantly to fuel additional growth for our brands and more to come on that.
I want to just add that on the reinvestment on top of the amount of funds that we need to reinvest is the improvement of the quality of these investments and on the return on these investments where we are doing as part of the PRGP a lot of work and this means for example what we call the strategy of increasing our precision marketing and our consumer focused on precision marketing which is basically the recognition of the improvements we need to do in the digital social media part in the way we go to market in every market of the world in this area and there are some exciting progress happening as demonstrated by some results in the market share that some new innovation created while using these precision marketing techniques. And then is also the acceleration of winning fast in growing channels is obviously a big part of that because when you are present in the growing winning channels with our brands faster and with more services and clarity like we are doing as I explained in my preparing remarks in many markets, this makes the return on the investment that we are doing better and more productive. So it is a combination of investing more as Tracy explained and making every dollar count more.
Our next question comes from Steve Powers from Deutsche Bank. Please go ahead with your question.
Thank you very much and good morning. I was hoping we could step back a little bit just amidst all this volatility get some perspective on how you see your market shares standing across key markets, your expectations for how those market shares should trend into TQ and over the balance of the fiscal year and to the extent possible how you see different regions contributing to the negative six to negative eight organic growth call for second quarter. That would be helpful. Thank you very much.
Yeah, so in terms of the regions and Steve you know we normally don't give regional guidance, just our overall guidance but obviously with down six to down eight we would expect as we said continued pressure from China and travel retail. We have also seen and I think Fabrizio would touch on this point on the market share. We have seen slowing in other markets as well. When you think about last year first quarter we had double digit growth in several markets in North America and APAC and we've seen that progressively decelerate still positive and I'm talking market now but progressively decelerate throughout the four quarters. Part of the uncertainty is whether or not those markets will decelerate again in the second quarter but we are expecting that China and travel retail will be down meaningfully in the second quarter as they were in the first quarter and the rest of the business which Fabrizio talked about what the results were in the first quarter being a bit of a pickup in the second quarter but you know resulting obviously in the Q2 guidance that we gave.
Yeah and in market share I mean maybe I should we can speak about the market share plans in every single region of the world but let me focus on what will make a big difference with China, US, Japan so the big markets and so in China I think this quarter in a declining market we had the proof that when we focus on the strategy that we just discussed meaning focusing on skin care in the case of China, the night skin care, focusing on winning in the growing channels, focusing on improving our precision marketing and focusing on leveraging very strong innovation. We can get market share growth in a very difficult market situation. In China the growth we got in skin care which is more than one full point of market share growth in skin care is very very strong and this is driven by this innovation for example the La Mer brand and their own innovation. We grew also market share make up where the activity for example was less than in skin care, our activity was less than in skin care, we still we grew market share. This shows at least the clear strengths of our brand equities that when activated correctly create market share growth. So in China we are optimistic on the opportunity in the future. Japan was another great example where we focused particularly in the case of Japan on our fragrance portfolio with the new Le Labo store and with the new Jo Malone stores in Tokyo that are flagship stores and the results has been extraordinary, frankly 200 points on market share gain in fragrance becoming the number one fragrance company in Japan in only one quarter. Again shows that the focus when we put the focus on the activation of these strategy reset drivers we get extraordinary results. So those are frankly green points that shows how the underlying brand equity is strong and when activated correctly we get what we need to get. And finally on America I want to say that is our retail trends in America was stronger, was accelerated from 2% the quarter 4 to 3% this quarter so improving and improving in a declining market growth as Tracy just explained. So the market growth went from 9% to 5%. So in a still growth but declining level of growth we were growing better and accelerating retail which means practically in America we are reducing the market share gap growth and as I said in my previous remark we look forward to a stabilization and the tactics which are working here are again very visible in what is the reaction of our clinic brand which is obviously a classy brand, a brand which is there for many years, is the market leader in skincare in the market and is growing now market share for five months in a row driven by the big repositioning and leveraging the trends in derma skincare particularly but also leveraging the huge success in make up in this moment as we explained in the prepared remarks and also has been driven obviously by the Amazon distribution but I want to notice that at the same time the success of Clinique in Ulta has been very very strong showing that the Amazon is bringing new customers, is not just speaking to the same customer, is adding market share, adding new customers and allowing all our new channels partners like Amazon or historical strong partners like Ulta to get success on the same brands and this is happening also in fragrances and many other activities we have in the market so we are focused on continue accelerating market share gains in markets like China and Japan and focus on achieving first the stabilization and then again market share also in the US and there are many other markets of the world emerging markets or specific markets where when we look at the last 12 months we did progress market share and we will continue to accelerate together with the answer that Tracy and I gave to the previous question which is the increase investment and increase precision of these investments. I hope you see the full picture of what we are trying to do even in a moment where the bottom of the markets in China and travel retail are dropping under us we are keeping the focus on this recovery of market share in every single market.
Our next question comes from Lauren Lieberman from Barclays, please go ahead with your question.
Great thanks, good morning everyone. I wanted to talk a bit about the dividend cut both in terms of timing and kind of the message. So first is in terms of timing, why not clean this up back in August? I know that China worsened during the quarter but I would argue it is not to the degree that dividend should have come into question and then the second thing is just on the message. Should we be thinking here about it because of timeline and magnitude of earnings recovery when we think out over the next several years? Should we be thinking about cash and reinvestment needs because there is hardly a leverage problem, there is not a balance sheet problem but this is a pretty big change. So timing and sort of the message and how we should be thinking through this beyond there just being in a quote room for new leadership. Thank you.
Yeah, thanks Lauren for the question. Well, reducing our dividend is not an indication at all of what we think about our long-term growth opportunities. You know, given the not only in the first quarter which to your point we expected but in the second quarter which is a difference obviously than where we were in August. As we looked at recognizing the level of uncertainty that we are experiencing for the balance of the year which caused us to pull our guidance, we thought it appropriate at this time as well to look at the dividend. When you think about paying a 66 cents dividend with the earnings, the 14 cents that we had in the quarter and obviously what we guided for the second quarter, it was appropriate for us to right size the dividend at this time to make sure obviously we don't have a liquidity problem to your point but recognizing the prolonged situation in terms of pressure in our markets, right sizing the dividend is still a very good dividend yield for investors but right sizing it was the appropriate thing to do to protect the cash that will be needed obviously for additional actions that we may take under the PRGP as well as additional investments we may make to support growth. So really looking at it in totality in terms of total shareholder return and figuring out what's the best way for us to invest back in the business as well as obviously continue to return a nice yield in terms of dividend to our shareholders.
Our next question comes from Brian Spillane from Bank of America. Please go ahead with your question.
Sure, thanks operator. Good morning Tracy. Good morning Fabrizio. I guess my question is more related to the management change and the qualities and skill sets that both you and Tracy were looking for in terms of replacements and I asked that in the context of you both have been around this company as it was effectively turned around and brought it to a very amazing peak and the landscapes changed a little bit for sure maybe that understates it and so just you know I think people are trying to understand you know what comes next and not asking about the people specifically but just the qualities the skill sets you were looking for and I guess how it informs like what you think needs to be different right as the company kind of charters through these next few years relative to maybe what you all brought to the party over the last you know 10 plus years.
Yeah, first of all let me say for sure what has to be different in the business. As you know we have announced what we believe is the strategy reset and we are working hard to rebalance the growth model of the company and avoiding in the future over exposures to areas of the global world that becoming too volatile and more uncertain and so is the rebalancing for the certainty of growth. Just to make an example of this because this is a concept of balance growth better exposing to the company to the growth trends of the world is referred to countries but is also referred to channels referred to consumer segments in a very broad way and obviously in this moment is referred to the overall Asia travel retail and overall China market volatility where we have rebalanced 10 points in only two years already and this year more rebalance will happen and then these refer to channels where the proportion for example of global department stores versus the other channels which in this moment are growing faster is changing in favor of the winning channels and etc. So all this work by the way on consumers obviously the penetration of young consumers to So all these important strategic rebalancing elements is something that we believe we need to continue to do and we need leadership that has the characteristic that can really look at the business in this way and so big understanding of the global market dynamics and understanding on the global consumers and continuing the work that we have started of focusing the company on the consumers and on the big consumer changes that are happening around the world leadership that will focus on with a good understanding of the global business and being able to leverage global growth wherever growth happen and also we are a company of brands and it is very important that our leadership team continue to be an outstanding brand builder and being able to build brand equities but also innovation and the quality of a brand of responding to different around the world and the ability of brands to adapt to the various market consumer segments around the world with the concept that we called in the past local relevance that is becoming even more important for example the actions that correspond to this intention are building in China research centers in Shanghai or building factories in Asia that will bring balance to our portfolio in the future so those are the part of the strategy that needs to be continued and there is then the need of accelerating these strategies and there is the need also as talked as part of the PLGP to make the organization faster in reacting to trends but also faster in making decisions across the globe and aligning on the changes that are needed to react so what we call the increase of speed and the increase of agility which are just two words but behind those two words there is a lot of specific changes that new leadership will intend to bring in the organization is already frankly working on it and need to be capable of doing this that's why I'm personally very happy that the board at the end selected internal succession because internal succession in that area of the ability to bring this organization fast to important changes with the right speed and also the ability to understand what has to be changed in order to increase agility frankly this ability is stronger in very talented internal leaders that would be external but again that's my point of view and then the understanding of how to better allocate our resources to the big change in trends of the world is also a characteristic that the new leadership needs to have and that is by the quality obviously of what the board chose for future leadership but also by the knowledge of these people about the internal systems and where we are so net we believe we need brand builders but we need also people that will act with urgency speed courage to make the needed changes I will support this courage this change in my transition work with the team and we are looking forward to for the new team to have a fast impact in what has to change but also for the new thing to recognize the strengths that you mentioned in your question there was the other strengths not only the traits and I built in the last many years together in the company but also the strengths that always been in this company the values of this company the long-term quality of the brands and the strengths the part of the heritage of this company so this historical strengths will be retained but there will be some fast change in reacting to the new realities and I personally believe that the new leadership team will be able to bring the kind of improvements and acceleration that obviously all of you are expecting from us in the next years
our next question comes from Rupesh Parikh from Oppenheimer please go ahead with your question
good morning and thanks for taking my question so I just wanted to go to the casual statement so just want to get a sense of if there's opportunities to further reduce capbacks to better align with the weaker earnings part of the business currently and then you know just want to also get your thoughts on the health of inventory as you see it today
yeah so and and I'll start with capex we have already reduced capex from you know from what we had initially expected to invest this year and and that is certainly one of the areas that we're looking at as it relates to to cash along with obviously improvements in working capital we made some big improvements last year as it relates to inventory so our inventories are in pretty good shape but obviously given the further sales declines that is something that we are very much focused on in terms of making sure we are faster to react and respond to you know to sales declines in our markets and and keeping the obsolescence you know and discounting under under tighter controls so we've gotten much more agility in our in our planning processes and and the connection with certainly our our supply chain to to make sure that we're making the right taking the right decisions as it relates to production as well as you know the overall management of of the network
our next question comes from bonnie hersaugh from goldman sax please go ahead with your question
all right thank you good morning everyone I am I actually wanted to circle back to asia travel retail with a question you mentioned the lower replenishment replenishment orders so could you give us a sense of maybe where retail inventory levels are currently you know maybe versus a year ago and how much further de-stocking you expect I guess ultimately you know how do you expect sell in sell out trends to evolve throughout the balance of the year thank you
yeah we definitely have lower levels of inventory in the trade relative to last year and even last quarter so we have made progress you know as I said in the prepared remarks as it relates to bringing down the inventory and trade in asia travel retail because of the deceleration of the market we didn't make as much progress as as we had expected so it is taking a little bit longer but you know again we're not giving guidance for the second half of the year but we do expect even in q2 to be able to make assuming no more significant change than what we've reflected in our q2 guidance some more progress in terms of inventory in the trade right now it's really a function of the market volatility you know some of the trade that had built up or the inventory had built up during the pandemic years we have we have managed that down and now it's a matter of the current market fluctuations that's impacting the levels of inventory that we have in the trade but we're in a much healthier place than we were certainly a year ago given the the significant actions that we took particularly in the first half of the year to to bring our inventory levels and
and to give it that dimensionalization just to add what tracy's saying is we actually have the lowest level in the in the last several years but the market is lower than it was in the in the previous year so the we should need to continue doing some work but definitely there's been extraordinary progress and i would like everyone to know that the team is very focused in this and also our vision of course to reflect the need of continued these and not never let pass more than few months when we decided to reflect the market trend also in the level of inventories
okay thank you
and our next question comes from olivia kong from raymond james please go ahead with your question
great thank you um i wanted to ask more about the q2 outlook more so for profit than sales and whether you could talk about what's embedded from a deleveraging aspect versus maintaining investment versus perhaps more difficulty in achieving savings as part of the prgp effectively just helping us bridge from sales to eps as it looks like a much bigger sequential dollar increase than in years past and up pretty considerably on a -over-year basis as well so essentially what's driving up so much in q2 to help us assess what that you know pressure looks like in the second half of the year when you when you're not giving us um additional color thank you
okay so i'll i'll give it a shot olivia um so i would start with gross margin we expect that gross margin will continue to improve in the second quarter um you know as i said in the prepared remarks not as much uh -over-year as in the first quarter but from first quarter to second quarter we will expect we do expect even on declining sales a further improvement in in gross margin um you know on a six to eight percent decline in sales and you know that being in china and travel retail and travel retail in particular that does put pressure on our expense base you know we have talked in the past about both china and travel retail being profitable you know quite profitable areas for us given the productivity per door in that region and so um you know so that is putting some additional pressure on our expense base but we also are protecting some investments very selectively in areas of the business that are working and so you know it's a big quarter for us obviously with holiday we do have some new innovative advertising that we are doing behind some of our um you know faster growth areas um in order to make sure that we do set up you know the business to have the best holiday possible in light of the declining sales um and 11-11 as well as obviously going forward into the second half of the year so advertising is one area that is continuing to be leveraged selling as well making sure that we have the right staff in our brick and mortar distribution in order to to execute the sales and then you know the the other area that we've protected strategically this year and continue to do so obviously you know rationalizing that as we see performance come through is store investments and so you know we have brands like Lalibot and Joe Malone you know who are you know freestanding store brands in addition to other channels of distribution but doing quite well and growing and we are investing in their store base as well and so those are the areas predominantly that we are protecting from an investment standpoint as it relates to the PRGP you know what we had said previously and again I'll reiterate it is we expected the first half of this year and really this year to see PRGP benefits in our gross margin which we're obviously seeing and more benefits starting in the second half of the year as it relates to some of the restructuring activities that we are taking under the program and so the cadence of when to actually see some of those expenses reflected obviously being offset with some of the sales declines in the first half of the year would be in the second half of the year but again you know be mindful that you know the you know when you have you know mid single digit declines in your business it does create a de-leverage on the rest of the business that's that you know is the PRGP is helping but it's still de-leveraging
and the only things I want to add again for perspective to what Tracy explained is the the fact that there is a mixed factor because where the markets are declining the majority of the change we are proposing is as we explained China market and travel retail Asia market these are two markets where we have big market shares and with big market share comes scale and with scale come profitability so those are important profitable markets with us where the decline is happening and these important decline of markets where we have scale market share and profitability obviously is more painful in terms of mixing but on a single quarter by quarter two that if the decline was more average around the world which is not in this case is very focused on those two issues.
And ladies and gentlemen with that we've reached the end of the allotted time for today's question and answer session and today's conference call we do thank you for attending today's presentation you may now disconnect your lines.