11/19/2024

speaker
Operator
Operator

Good morning, ladies and gentlemen, and welcome to the Energizer Holdings Inc. fourth quarter and FY 2024 results conference call. At this time, all lines are in a listen-only mode. Following the presentation, we will conduct a question-and-answer session. If at any time during this call you require immediate assistance, please press star zero for the operator. This call is being recorded on Tuesday, November 19, 2024. I would now like to turn the conference over to John Polden, Vice President, Treasurer, and Investor Allegiance, you may begin.

speaker
John Polden
Vice President, Treasurer, and Investor Relations

Good morning, and welcome to Energizer's fourth quarter and fiscal 2024 conference call. Joining me today are Mark Levine, President and Chief Executive Officer, and John Dravik, Executive Vice President and Chief Financial Officer. A replay of this call will be available in the investor relations section of our website, energizerholdings.com. In addition, a slide deck providing detailed financial results for the quarter is also posted on our website. During the call, we will make forward-looking statements about the company's future business and financial performance, among other matters. These statements are based on management's current expectations and are subject to risks and uncertainties, which may cause actual results to differ materially from these statements. We do not undertake to update these forward-looking statements. Other factors that could cause actual results to differ materially from these statements are included in reports we file with the SEC. We also refer in our presentation to non-GAAP financial measures. A reconciliation of non-GAAP financial measures to comparable GAAP measures is shown in our press release issued earlier today, which is available on our website. Information concerning our categories and estimated market share discussed in this call relates to the categories where we compete, and it's based on Energizer's internal data, data from industry analysis, and estimates we believe to be reasonable. The battery category information includes both brick and mortar and e-commerce retail sales. Unless otherwise noted, all comments regarding the quarter and year pertain to Energizer's fiscal year. And all comparisons to prior year relate to the same period in fiscal 2023.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

With that, I would like to turn the call over to Mark. Good morning, everyone, and thanks for joining us today.

speaker
Mark Levine
President and Chief Executive Officer

The hard work and dedication of the Energizer teams paid off as we achieved a great deal in 2024. Specifically, we delivered organic net sales within our originally guided range, bolstered by second half top line momentum. We improved adjusted gross margins by 190 basis points. We delivered free cash flow of nearly $340 million, and we paid down $200 million of debt, reducing leverage to below five times. Let me expand on each of these. First, advancement of our strategic top line growth initiatives coupled with steadily improving category trends came through in our back half results. As we enter the new fiscal year, we are well positioned to drive both top and bottom line growth. Second, gross margins and earnings continue to improve. We achieved adjusted gross margins of 42.2% in the fourth quarter and nearly 41% for the full fiscal year. We also generated adjusted earnings per share of $3.32, exceeding the top end of our original outlook, Third, cash flow remains healthy. Fiscal 2024 was another very good year with free cash flow of nearly 12% of net sales, enabling another $50 million of debt reduction in the quarter and a total of $200 million in the fiscal year. With the progress we have made over the past two years, we are carrying a lot of momentum into the year ahead. For fiscal 2025, we expect to deliver 1% to 2% organic sales growth across both batteries and auto care, adjusted EBITDA in the range of $625 to $645 million, and adjusted earnings in the range of $3.45 to $3.65 per share. John will provide a bit more context on the outlook, but first I wanted to touch on those areas where we expect to drive consistent top-line growth. First, distribution. We are expanding our footprint with retailers where we do not currently have distribution, and we are also expanding the space we have with existing customers. This is a strength of our organization, and based on the recent customer decisions, we expect to expand distribution in both batteries and auto care in 2025. Second, we are accelerating our growth in e-commerce, both in the U.S. and in key international markets. During fiscal 2024, we grew e-commerce by roughly 15%, and our goal for fiscal 2025 is even more ambitious. To drive this outsized growth, we have expanded our internal capabilities, enhanced external partnerships, and invested in the right product assortment across our categories. Third, we are expanding our presence in developing markets. As we look to 2025, we are investing for growth in markets where population and GDP growth are healthy, where we believe that we can become the market leader. We expect developing markets to continue to drive outsized growth in the years ahead. In addition to expanding our footprint, we are also investing with our customers to drive velocity of our products while remaining committed to ongoing margin improvement. We have expanded the capabilities of our pricing and revenue management teams to maximize the effectiveness of our trade spend and to optimize our pricing. This group leverages data-driven insights to highlight and emphasize those promotions that are most meaningful to consumers and that will maximize category value for our customers. Finally, we are very excited about the role innovation will play in our growth. In batteries, we have recently talked about the introduction of the world's first three-in-one coin lithium child shield, which is in the market today and designed with secure packaging, bitter taste to deter ingestion, and a new color alert technology, which is activated when it comes into contact with saliva. The consumer reaction to this innovation has been very positive and demonstrates our leadership in this fast-growing segment of the category. We have invested further in batteries in the form of plastic-free packaging. We have transitioned our European markets, and over the next few years, nearly 90% of our products sold in the North American market will be converted to plastic-free packaging. In AutoCare, on our last earnings call, we mentioned exciting innovation. Today, I am very pleased to introduce our newest and most innovative product line, the ArmorAll Podium Series, developed in partnership with Oracle Red Bull Racing. Armor All became the official auto cleaning and care partner of the team in 2021. Since then, Oracle Red Bull Racing and Formula One have seen tremendous success with a global TV audience in excess of 1 billion race fans. Oracle Red Bull Racing's unparalleled performance on track and global brand recognition, combined with the legacy and expertise of Armor All, makes this an ideal evolution of the partnership. Podium Series will include a full portfolio of automotive appearance and air freshener products at the premium end of the category. We believe the new product line positions us well to capitalize on this fast-growing segment of the market. This type of innovation, combined with our leading brands and global platform, will enable us to continue scaling this business into a meaningful growth engine for Energizer. In summary, we are proud of our performance in 2024, a year in which we executed our plan, achieved significant milestones, and delivered on our financial expectations as we closed out the year. As we move into 2025, we are squarely focused on driving growth while growing earnings and generating stable, class-leading free cash flow. Let me now turn the call over to John to provide additional details about our financial performance and fiscal 2025 guidance. Thanks, Mark, and good morning, everyone. I will provide an update on the fourth quarter and full year results before turning to our expectations for our 2025 performance. We delivered a strong end to the year. Organic net sales were up slightly in the quarter. Combined with strong gross margins, we delivered adjusted earnings and free cash flow in excess of our outlook for the quarter. Fourth quarter organic revenue was positively impacted by improved category trends and new distribution globally. partially offset by planned pricing and promotional investments. Adjusted gross margin increased 220 basis points to 42.2%, driven by $18 million of savings from project momentum and favorable commodity input costs. These benefits were partially offset by planned pricing and promotional investments. Adjusted SG&A as a percent of sales was 15.3%, or an increase of $7.5 million mainly driven by an increase in digital transformation depreciation, higher travel expense, and an increase in wages and benefits. This was partially offset by project momentum savings. A&P as a percent of sales was 4.6%, up 50 basis points, and consistent with the increased investment in our long-term growth initiatives. Interest expense decreased $3.8 million due to lower average debt outstanding and lower interest rates. Project Momentum delivered almost $25 million of total savings in the quarter. These savings, combined with strong operational performance, resulted in adjusted EBITDA of $187.3 million and adjusted earnings per share of $1.22. We also generated $143.9 million in free cash flow or 17.9% of sales in the quarter and paid down $50 million of debt. For the full year, Organic net sales declined 2.2%, in line with our original guide. Battery and lights organic sales declined 3.4%, mainly driven by the timing of holiday orders, which benefited the fourth quarter of 2023, and planned pricing and promotional spend. These headwinds were partially offset by distribution gains and improved category trends. In auto care, organic sales increased 2.3%, driven by distribution gains. partially offset by planned promotional spend. Adjusted gross margin was up 190 basis points to 40.9%, as savings from project momentum and lower commodity costs more than offset planned pricing and promotional spending. Adjusted EBITDA grew 2.5% to $612.4 million, and adjusted earnings per share grew 7.4% to $3.32. Free cash flow for the year was $339 million, or 11.7% of net sales. We deployed this cash flow to pay down $200 million of debt and ended fiscal 2024 with a net leverage ratio of 4.9 times. And for the year, project momentum generated almost $90 million of savings. Looking forward to fiscal 2025, as Mark stated, we expect to generate organic top line growth in the range of 1 to 2%, driven by new and expanded distribution as well as product launches across both our battery and auto care businesses. We expect gross margin expansion of roughly 50 basis points, which will put us above 41% for the full year. We expect SG&A on a dollar basis to be up between $15 and $20 million year over year. Through our top line growth initiatives, gross margin improvement, and project momentum savings, we expect solid growth in our earnings again next year, resulting in an outlook for adjusted EBITDA in the range of $625 million and $645 million, and adjusted earnings per share in the range of $3.45 to $3.65. Project momentum savings of between $40 million to $60 million are included in our outlook. We intend for 2025 to be the final year of project momentum, and we project total savings of the program to be between $180 million and $200 million. This program has been tremendously successful for the company, and these results are a testament to the organization's ability to drive productivity, allowing us to invest for growth in the years ahead. We expect to pay down between $150 and $200 million of debt in 2025, resulting in reduced interest expense of roughly $8 to $10 million. We project capital expenditures to be in the range of $80 to $90 million, driven by investments across operations, digital enablement, and plastic-free packaging, as well as one-time momentum costs. Due to some of these incremental investments, we expect to generate free cash flow between 8% and 10% of sales. I would also like to provide additional color on our expectations for the first quarter. We expect organic nut sales to be up between 2% and 3%. In addition to continued solid category growth, The beginning of the quarter benefited from the demand related to two named hurricanes, which drove approximately $10 million of incremental sales, providing a strong start to our year. Slightly offsetting these organic tailwinds is a sharp appreciation of the U.S. dollar, which has been rallying versus a basket of our largest foreign currency exposures to start the year. Net, we anticipate reported revenue to be up 1% to 2% for the quarter. Adjusted gross margins are expected to be up between 50 and 100 basis points. We expect adjusted earnings per share in the range of $0.60 and $0.65, up mid-single digits versus the prior year first quarter at the midpoint. And lastly, I would like to provide some color on our capital structure and capital allocation priorities. Over the last two years, our organization has been heavily focused on the recovery of gross margins and a return to consistent free cash flow generation. We are ending fiscal 2024 with gross margins roughly in line with pre-pandemic performance and have been able to utilize strong free cash flows to pay down almost $500 million of debt, reducing our total outstanding debt by roughly 13%. Looking ahead, we will continue to focus on debt pay down as our number one priority for capital allocation. We believe this continued transition of value from debt to equity holders, combined with our projected earnings growth and meaningful dividends, offers a compelling return proposition for our shareholders.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

I would now like to turn the call back over to Mark for closing remarks. Thanks, John.

speaker
Mark Levine
President and Chief Executive Officer

Our results in 2024 are further proof that our strategies are working. We have meaningfully strengthened our operating foundation and financial position, enabling continued investment in our long-term growth objectives. We entered 2025 in a position of strength, and I am confident in our ability to deliver our financial algorithm, anchored by consistent growth and class-leading free cash flow.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

Now let's open the call for questions.

speaker
Operator
Operator

Thank you. We will now begin the question and answer session. If you would like to ask a question, simply press the star followed by the number one on your telephone keypad. If you would like to withdraw your question, simply press the star followed by the number two. We ask that you please limit yourself to one question and one follow-up. One moment, please, for your first question. And your first question comes from the line of Lauren Lieberman with Barclays. Please go ahead. Great. Thanks. Good morning.

speaker
Lauren Lieberman
Analyst at Barclays

I was curious if we could talk a little bit about gross margin trajectory long term, because you called out the accomplishment of getting back to pre-pandemic levels. We've made a lot of structural and underlying changes to business, all the work with momentum. So Maybe as we look out over the next, like, three to five years, let's call it, how should we think about gross margin trajectory and kind of, you know, if we're talking about a new benchmark level? Thanks.

speaker
Mark Levine
President and Chief Executive Officer

Sure. So if we've gotten back to where we started at the pandemic, we've done a lot of work to get there. We're calling for about 50 basis points next year in 2025. And then I think we'll go back to more algorithmic growth, which is probably more of that $25 know plus basis points every year we've got a number of programs teed up beyond momentum that we'll continue to lean into so i think we've got a good pipeline to continue to drive that year after year but i think we'll get back to that more algorithmic growth level okay great and if i can squeeze in another um i was just curious if you could talk a little bit about tariff impacts you know steel cans where do you produce product that's sold in the us just a little bit about the um

speaker
Lauren Lieberman
Analyst at Barclays

of the global supply chain as we think about potential tariff risks broadly. Thanks.

speaker
Mark Levine
President and Chief Executive Officer

Sure. You know, that's one good thing about Project Momentum as well, with that we've really leaned into in market for market production, which has, you know, helped minimize some of that exposure to tariffs. So, you know, we're starting to look at that. We'll continue to evaluate as things progress over the next couple of months. But as we stand today, less than 5% of our global cost of goods sold dollars the China sourcing. So we think that we've really minimized that exposure pretty well and feel pretty good going into next year.

speaker
Lauren Lieberman
Analyst at Barclays

Okay, great. I'll pass it on and get back in the queue. Thank you.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

Thanks, Lauren.

speaker
Operator
Operator

And your next question comes from the line of Bill Chappell with TruViz Securities. Please go ahead.

speaker
Bill Chappell
Analyst at TruViz Securities

Thanks. Good morning.

speaker
Operator
Operator

Hello.

speaker
Bill Chappell
Analyst at TruViz Securities

Just a little bit more talk on, I guess, the battery category and why you think we're in a better place going forward and maybe the level of pricing you're seeing over the next year from both you and the whole category.

speaker
Mark Levine
President and Chief Executive Officer

Well, I think the battery category has proven to be a very resilient category. It's certainly a need-based product for consumers. We went through a lot of peaks and valleys over the last three to four years with surges in demand. And then you had a COVID recovery in pricing. And we're really achieving, you know, a stability within the volume elements of the category. So as you look at the category, we're expecting kind of that, you know, 1% growth trajectory in 25. And we would expect that to be the new baseline. You are seeing in the U.S. and globally very healthy volume trends. You're seeing kind of mid-single-digit volume in the 4% to 5% from a volume standpoint. So the slightly elevated promotion that you're seeing both in the U.S. and certain international markets is driving demand in the category that you would expect. I think over time, you'll see volume and value trend more in line with one another. But I think with the pricing that was taken, then the slightly increased promotional, we've continue to invest to keep consumers engaged in the category and continue to drive demand. It's working, and we're expecting growth in 25. Got it.

speaker
Bill Chappell
Analyst at TruViz Securities

And just to follow up on your comment on distribution gains, I think that meant you were talking about North America, and maybe you could help us understand where that is. Is that holiday sets for the upcoming quarter, or is this kind of more spring reset shelf space gains?

speaker
Mark Levine
President and Chief Executive Officer

It's global. So we do have distribution gains around the world. We do have distribution gains in the U.S. You are going to see some expanded space in certain retailers. You are going to see us pop up in new retailers in the sort of second half of the year. So it's going to be sprinkled in throughout the fiscal year, but it will be a net positive for us throughout 25, both in the U.S. and in international markets.

speaker
Bill Chappell
Analyst at TruViz Securities

So it's not holiday-weighted. It's full year.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

It is full distribution-weighted.

speaker
Bill Chappell
Analyst at TruViz Securities

Gotcha. Thanks so much.

speaker
Operator
Operator

Your next question comes from the line of Rob Ottenstein with Evercore. Please go ahead.

speaker
Rob Ottenstein
Analyst at Evercore

Great. Thank you very much. I think I heard you said that you grew e-commerce 15% in 2024, and you expected to do more than that in 2025. Was that the right number?

speaker
Mark Levine
President and Chief Executive Officer

That is correct.

speaker
Rob Ottenstein
Analyst at Evercore

Great. So can you give us a sense of how large e-commerce is as a channel for you? and then given your success there, how that may or may not change your overall retail channel strategy, and does it give you more leverage with some of the brick-and-mortar retailers? Thank you.

speaker
Mark Levine
President and Chief Executive Officer

Let me dig into that, Robert, and then we can see if it's answering your questions. I think what I would say is if you look at the size of e-commerce within the battery category in the U.S., you're probably in that north of 20% range. I think it's maybe it can peak mid-20s, maybe not that high. So that's roughly, I think, the size. And that includes both Amazon as well as a lot of other online sites that are omni-channel sites from retailers. It has been an area that we've been investing in for a number of years. We put people resources behind it, financial resources behind it. We're a gate. We have the right partnerships externally. We're making sure we have the right product strategy for online. So it's becoming a center of excellence for us. We did grow 15% in 24. We do expect to grow meaningfully more than that in 25. So it's going to provide a nice tailwind from a growth rate standpoint for us. What that does, Robert, it makes us just a better partner for all of our retailers. I mean, certainly this is an area of emphasis for brick-and-mortar retailers. It's an area of emphasis for pure play online retailers. And the better we can be at navigating that channel, the better partner we'll be all around.

speaker
Rob Ottenstein
Analyst at Evercore

And what you say you're going to grow meaningfully greater than that – Can you give us some thoughts on what underscores that confidence?

speaker
Mark Levine
President and Chief Executive Officer

I would be disappointed if we didn't double that growth rate next year.

speaker
Rob Ottenstein
Analyst at Evercore

And that's because you're going to be spending more investment on online promotions or just trying to get a sense of why it should accelerate?

speaker
Mark Levine
President and Chief Executive Officer

Well, it'll accelerate because of the investments we've been able to make because of Project Momentum. So if you remember, so in Project Momentum, we took a step back. We got gross margins in a better place. We reinstilled free cash flow generation, paid out of debt. That was points of emphasis for Momentum. What all of that hard work has done is allowed us the flexibility to invest in those growth areas. So we've been able to redeploy some of those savings from Momentum back into people resources, investment in financial resources, digital spending, digital content, product assortment, and all of that investment, which you've seen and, John, provided in terms of the outlook of 25, are paying off in terms of that growth rate going forward.

speaker
Rob Ottenstein
Analyst at Evercore

Great. And then just finally, is e-commerce, that channel for you at this point, margin profitability neutral, or is it accretive or a detriment?

speaker
Mark Levine
President and Chief Executive Officer

You know, Robert, I think that you'd have to get into it on a very product-specific basis. But overall, I would say we're neutral in terms of overall profitability. But, you know, obviously there's some areas where it would be margin accretive. There would be some areas where it would be margin dilutive. But on balance, you know, we're agnostic in terms of brick and mortar online.

speaker
Rob Ottenstein
Analyst at Evercore

Perfect. Thank you very much.

speaker
Operator
Operator

And your next question comes from the line of Peter Grom with UBS. Please go ahead.

speaker
Peter Grom
Analyst at UBS

Thanks, operator. Good morning, everyone. So I was just looking to get some color on the top line phasing, strong start to the year. And I apologize if I missed this, but it's kind of interesting. Most TPG companies are more or less assuming the opposite, slower start and stronger growth in the back half. Is that just simply a comparison thing, or is there something you're seeing quarter to date where the trends have been stronger. And then just within the organic sales outlook, can you maybe just unpack what you're expecting in terms of volume, including distribution gains and price, as well as anything we should be aware of from a segment standpoint? Thanks.

speaker
Mark Levine
President and Chief Executive Officer

Peter, on the first point, so as we're looking at the full year, we see pretty stable growth quarter to quarter as we're projecting it right now. We did have the benefit of hurricanes to start in the beginning of October for us. So that was 10 million of incremental sales, and that's going to drive, you know, 100 to 150 basis points of top line growth. So when we say 2% to 3%, we've got good underlying growth within the categories, but we've also got that that's kind of kickstarting it. We still expect to then see growth throughout the second, third, and fourth quarters, more than that, you know, 1% to 2%, kind of like we call it for the full year. And I apologize. I kind of missed the last part of your question, if it was a problem.

speaker
Peter Grom
Analyst at UBS

Yeah, yeah. No, yeah. Yeah, no, just anything, like, just in terms of, you know, when we think about the year, you know, what are you anticipating volume? Like, maybe unpack how much you're embedding from the distribution gains and then, you know, just anything we should be aware of, you know, auto care versus kind of batteries as we think about our model. Yeah.

speaker
Mark Levine
President and Chief Executive Officer

Yeah. So on a consolidated basis, I'd say volumes, we're looking at 200 to 300 basis points. We're looking at probably pricing offsetting that by about 100, a little bit more than 100 basis points, and that really gets you to the one to two. It's consistent between both battery and auto. Battery is going to drive pretty solid growth this year through some distribution that we're going to get that Mark was talking about. And then auto, you've got the podium series that we're going to launch in the second quarter with a fair amount of investment behind it and feel really good about that launch.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

segments as we go throughout the year. Awesome. Thanks so much. I'll pass it on. Thanks, Peter.

speaker
Operator
Operator

Your next question comes from the line of Andrea Teixeira with JPMorgan. Please go ahead.

speaker
Andrea Teixeira
Analyst at JPMorgan

Thank you. Good morning. I was just hoping, just following up to Peter's question on the pricing you mentioned, a bit of a headwind of 100 basis points is that something you're investing back in promo. I mean, assuming some of the commentary you made on innovation and definitely you're going to have some nomination to reinvest back from project momentum. So just thinking about a combination of pricing and then also how, if you can explain the investments back, I did a quick math on the implied EBITDA margin. So obviously you have Margin is expanding for fiscal 25, so I would expect that to be mostly flowing through, but I was just thinking how to think about investments in marketing and how to think about pricing as we go price and mix. And if I can squeeze one other question, we got obviously the first quarter impact of effects from the implied top line growth against organic growth. but just hoping to see what we should expect for FX. What are you embedding in your guidance for FX for the full year? Thank you.

speaker
Mark Levine
President and Chief Executive Officer

Matt, do you want to talk FX first, then I cover the? Yeah. So you're right, Andrea. You know, we entered the year, currency was pretty stable. Last couple of weeks, the dollar has really strengthened throughout, you know, November. So what we called out first quarter, we're expecting that to be kind of a top line drag of about 100 to 150 basis points. And we're viewing that as about 3 to 5 cents of an EPS drag. That's embedded in the outlook. We had assumed some currency headwinds in our full 25 guide. We believe we're still covered. I think as we kind of go through the first quarter and see where things settle, we'll give a better update on the full year FX outlook. And, Andrea, on your pricing question, we did talk about, you know, roughly 100 basis points of headwind from pricing for the year. As you look at the promotional environment in the U.S., you know, I would say in the latest 13 weeks, the end of September, you're seeing it below the promotionals. The promotions are below what they were a year ago, but they're still elevated from what you would have seen historically. I think that continues to be a symptom of the pricing that has been taken over the last two to three years. We and our competitors are continuing to invest to engage consumers, work them up to the higher price points in temporary promotions. You're not seeing pricing rollbacks in any degree, so you are seeing elevated investment in promotions. We're seeing that. It was below a year ago. I wouldn't say that's a trend that's going to continue necessarily just because I think that's a symptom of timing with the way the holidays have fallen and the way that the planning is going. So I think those are smart investments to make in this time period. And, you know, as John alluded to, we have volumes that are positive with a little bit of headwind from pricing. I think we're finding that right balance between both of those dynamics. And we'll continue to explore what's the right way to toggle promotional activity to drive growth and volume. The only thing I'd add is on the investment side, we're looking at advertising next year a little over 5%. So consistent with what we've done historically.

speaker
Andrea Teixeira
Analyst at JPMorgan

Mm-hmm. Okay. No, that's super helpful. Thank you. I'll pass it on.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

Thanks, Andrea.

speaker
Operator
Operator

Your next question comes from the line of Carla Casella with JP Morgan. Please go ahead.

speaker
Carla Casella
Analyst at JP Morgan

Hi. You commented on the holiday timing shift. Can you just remind us exactly the amount and kind of what that shift was?

speaker
Mark Levine
President and Chief Executive Officer

Yeah, well, this shift would have been explaining 24, so it was last year. So, this year, we're not, we're just comping it. There's no significant impact. Okay, great.

speaker
Carla Casella
Analyst at JP Morgan

And then?

speaker
Mark Levine
President and Chief Executive Officer

It was probably points or so. I think that went back into fiscal 23.

speaker
Carla Casella
Analyst at JP Morgan

Okay, great. So, you just made the compare this year a little more difficult. Okay, and then I'm just wondering on, As you spend behind the brands and as you gain additional shelf space, are you seeing any change in what retailers are asking for in terms of either marketing support or trade spend?

speaker
Mark Levine
President and Chief Executive Officer

Yeah, I think we work with our individual retailers to make sure we tailor our programs to meet the needs for their particular shopper. So I would not say it's a change in terms of how we're doing business or they're doing business, but each retailer is going to have their own specific approaches, and we make sure that we meet them. where they are and invest appropriately.

speaker
Carla Casella
Analyst at JP Morgan

Okay. I guess I was more wondering, is there like an industry shift one way or another or anything going on there between marketing and trade spend in general?

speaker
John Dravik
Executive Vice President and Chief Financial Officer

Nothing meaningful, no. Okay. Great. The rest of my questions were answered. Thank you.

speaker
Operator
Operator

And your next question comes from the line of Ryan McNamara with Canaccord Genuity. Please go ahead.

speaker
Ryan McNamara
Analyst at Canaccord Genuity

Hey, good morning, guys. Thanks for taking the questions. I guess first I was hoping you could touch on auto care. Organic growth there has been elusive, but the business's kind of significant exposure to new and used car sales are depressed relative to recent memory, especially in appearance. Profitability was hit hard, and you've had a nice recovery there. I believe when the business was acquired, it was roughly low 20s in EBITDA margins versus today, call it high teens. So what should investors expect from that business in 2025 and on a longer-term basis?

speaker
Mark Levine
President and Chief Executive Officer

I think we had a really solid year in auto care. We grew over 2% in 24. We're going to have 1% to 2% growth in auto care. We continue to expand that business internationally. We have a fantastic launch with Podium Series, with Armor All going forward in 2025. We're continuing to expand our presence online with our online platform teams that we have here and driving incremental growth with auto care in that direction. So I think, and on top of it, we've been meaningfully improved gross margins over the last couple of years with Project Momentum. So I think we feel great with where auto care is sitting today, the growth prospects and the ability to continue to improve margins going forward.

speaker
Ryan McNamara
Analyst at Canaccord Genuity

Great. And then secondly, I mean, despite the progress, leverage remains a key sticking point for many investors we speak with that are yet to be involved in the stock. Is that half-turn reduction in that leverage annually still the right way to think about it?

speaker
Mark Levine
President and Chief Executive Officer

Yeah, that's what we're still targeting. We talked about $150 to $200 million of pay down in 2025. We've paid down almost $500 million over the last two-plus years, so we're making really good progress.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

Thanks a lot, guys. Appreciate it.

speaker
Operator
Operator

And once again, if you would like to ask a question, simply press the star 1. Your next question comes from the line of William Reuter with Bank of America. Please go ahead.

speaker
William Reuter
Analyst at Bank of America

Good morning. I just have two. The first, in terms of your outlook for input costs for fiscal year 25, I guess zinc prices have moved up a little. Steel is still down. As a whole, is there any meaningful change in your kind of cost basket?

speaker
Mark Levine
President and Chief Executive Officer

Yeah, I think on the material side specifically, we're thinking it's slightly positive going into 25. And like you said, some of the headwinds are coming from zinc, copper, nickel, some corrugate product is a headwind. But we've got some offsets in lithium, silicone, and some of the gas we buy for the refrigerant business. So net-net slightly positive going into next year.

speaker
William Reuter
Analyst at Bank of America

Got it. And then your commentary around deleveraging and use of free cash flow for debt reduction has stayed pretty consistent here. You talked about transferring value towards shareholders. What would have to change or what are the targets that you would be looking for where you would start to allocate more free cash flow towards either M&A or something shareholder-friendly?

speaker
Mark Levine
President and Chief Executive Officer

Well, I think we're going to continue, like you said, number one priority is paying down debt. So we'll continue to shore up the balance. I think as we continue to go down, we got below five times, which was our target for the year. We're going to try to keep making progress to drive that down, like we said, a half a turn a year. And I think that'll just create more flexibility. So as we get into a better position, we can consider some of those other options for capital allocation.

speaker
John Dravik
Executive Vice President and Chief Financial Officer

I don't know that we have such targets, but we'll continue to make good progress towards those. Got it. All right. That's all for me. Thank you.

speaker
Operator
Operator

Thank you. And I'm showing no further questions at this time. I would like to turn the call over to Mark Levine for closing remarks.

speaker
Mark Levine
President and Chief Executive Officer

Thanks for joining us today, everyone, and your interest in Energizer. Hope everyone has a great rest of the day.

speaker
Operator
Operator

Thank you, presenters. And ladies and gentlemen, this concludes today's conference call. Thank you all for participating. You may now disconnect.

Disclaimer

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