GoDaddy Inc.

Welcome to GoDaddy's second quarter 2026 earnings call. Thank you for joining us. I'm Christie Masoner, VP of Investor Relations, and with me today are Aman Bhutani, Chief Executive Officer, and Mark McCaffrey, Chief Financial Officer. Following prepared remarks, we will open up the call for your questions. If you'd like to ask a question on today's call, please use the raise hand feature in the webinar to be added to the queue. On today's call, we'll be referencing both GAAP and non-GAAP financial measures and other operating and business metrics. A discussion of why we use non-GAAP financial measures and reconciliations of our non-GAAP financial measures to their GAAP equivalents may be found in the presentation posted to our investor relations site at investors.go.edu.net or in today's earnings release on our Form 8-K furnished with the SEC. Growth rates represent year-over-year comparisons unless otherwise noted.

The matters we'll be discussing today include forward-looking statements, such as those related to future financial results and our strategies or objectives with respect to future operations. These forward-looking statements are subject to risks and uncertainties that are discussed in detail in our periodic SEC filings. Actual results may differ materially from those contained in forward-looking statements. Any forward-looking statements that we make on this call are based on assumptions as of today, July 30th, 2026, and except to the extent required by law, we undertake no obligation to update these statements because of new information or future events. With that, I'm happy to introduce Aman.

Good afternoon and thank you for joining us. At GoDaddy, our purpose is to make opportunity more inclusive for all. Our strategy is to serve our customers' needs across the entrepreneur's wheel. And AI is fundamentally changing how our customers create and grow their businesses and how we execute on our strategy. We have built and positioned Arrow as an agentic operating system for small businesses. Aero is the centerpiece of GoDaddy's largest initiative, our AI transformation. The AI transformation will enable us to continue to build on our significant track record of delivering value for both our customers and shareholders. When we introduced Aero almost three years ago, it was an AI-powered experience that helped our customers discover, engage, and adopt more of our products. Last quarter, Aero AI Builder took a significant step beyond that as a distinct agentic experience. Today, we have unified Aero and Aero AI Builder into a single platform as an agentic operating system for small businesses simply called Aero. Aero can build out the comprehensive experience of whatever a small business needs to operate, from storefronts and booking systems to client portals, and it helps our customers run their businesses day to day. Everything our customers relied on before lives inside this singular immersive AI experience. Eero for small businesses is our biggest focus and source of excitement and customers are loving it. I work directly with Eero customers every week and their response tells me we are building exactly what they need to succeed. customers are choosing Aero at a rate that is exceeding our expectations annualized bookings run rate has increased 5x to 50 million versus the 10 million we shared just one quarter ago and engagement continues to build among our high intent customers The momentum behind Arrow is undeniable and just as important, the quality has improved as we have scaled. Nearly all of this growth has been organic, demonstrating strong customer interest even before we have meaningfully leaned into marketing. Customer satisfaction also remains high, giving us confidence heading into the second half of the year. We are actively testing Arrow in the domain's purchase path, which is a high bar since it is our largest funnel and one that has been optimized for conversion and attach with our existing products for years. With a number of enhancements already underway, we expect to scale marketing and deliver continued strong traction for Arrow. Thank you for joining us. Thank you for joining us. More broadly, as AI reshapes how small businesses create and manage their online presence, we expect the need for traditional products like do-it-for-you services and template-based website builders to narrow and evolve over time. As the transformation unfolds, GoDaddy is well positioned with an earned right to win, grounded in a value creation strategy that remains consistent. Building a business online takes more than a layer of AI. It takes secure hosting, payments, customer engagement tools, and dozens of other jobs. Most small businesses lack the time or expertise to stitch together themselves. Thank you for watching. Our AI transformation is how we are putting those trends to work. Our vision for Aero is to deliver all of that as one integrated, immersive experience. And that completeness is what differentiates GoDaddy. We remain focused on generating profitable growth by attracting high intent customers who adopt more of our technology and in turn drive higher lifetime value. The mechanisms may evolve through AI or pricing or merchandising or other means, but the model remains remarkably durable. In addition to Aero, there are three other connected work streams in the AI transformation at GoDaddy, and I'm excited to briefly touch on these today. First, we are reinventing our own operations to be AI native to improve customer outcomes and increase the speed of innovation. In care, Aero continues to improve resolution rates across both chat and voice with the 24-hour repeat contact rate for customers served by our voice bot dropping by over 16 percentage points in Q2. Thank you for watching. Scaling Arrow at this pace comes with investment, and managing it carefully matters, as does the innovation itself. We anticipated the rise in AI compute costs and took actions early to offset them, giving us room within our financial framework to support both greater AI usage and increased marketing behind Arrow. We continuously test across multiple models to make sure we are creating the expected customer experience while using the most effective and efficient options for each job. That discipline gives us confidence in our ability to manage compute and token costs as Aero scales over the long term. The second and newest workstream in the AI transformation is doubling down on GoDaddy APIs being better designed for consumption by agents, including LLMs. This quarter we launched the GoDaddy Developer Platform, a new generation of domain APIs that allow developers and AI systems to search, purchase, configure, and manage domains directly within the tools where they are already working. LLMs are increasingly becoming a large surface for creating software and businesses, and this enables our platform to be equally accessible to both people and AI. This is our first step. Today, these APIs focus on the domain lifecycle, but over time, we see the opportunity to expand this approach across more of our platform, making it easier for AI systems to securely interact with a broader set of GoDaddy capabilities, including hosting and commerce. On ANS, our third work stream intended to help shape the infrastructure of the agentic web, we achieved strong new alliances this quarter. Identity and discovery are essential layers of the open agentic web, and domains are the natural foundation for both as the web moves towards an agentic future. To that end, GoDaddy enhanced the agent name service standard, launched it in production, and this quarter announced our intent to contribute it to the Linux Foundation. On Discovery, we co-developed the Agentic Resource Discovery Specification, or ARD, alongside many of the world's leading technology and AI companies. ARD helps solve agent discovery, making it possible to locate tools, skills, agents, and other resources instantly. Together, ANS and ARD point to the same conclusion. Domains are and will remain a trusted foundation for identity and discovery in an AI-driven Internet, and that trust enhances and extends the value and demand for domains well into the future. Our Q2 financial performance and the work we have shared today showcases a company executing on both the business we have today and the business we are building for the future. We stay focused on the fundamentals and what we can control. Our core initiatives, pricing and bundling, seamless experience, and commerce continue to perform well, strengthening our high-intent customer base and reinforcing the durability of our model. At the same time, the momentum in Aero is giving us greater confidence in the role GoDaddy will play as AI reshapes how small businesses are created and grown. We will host an investor night in December, which will give us the opportunity to connect the AI transformation work underway across the company with the value it can create for our customers and our shareholders. There is much more ahead, and we look forward to sharing it with you. With that, here's Mark.

Thanks and good afternoon, everyone. and expanded our normalized EBITDA margin by over 200 basis points. We generated strong free cash flow of $443 million with trailing 12-month free cash flow of $1.73 billion. Total Revenue and many more. Thank you. Segment EBITDA margin expanded roughly 250 basis points to 46.8%. Core platform grew 4% to $783 million on strength in primary domain registrations and renewals led by both .com and higher-priced non-.com TLDs, alongside a strong aftermarket quarter driven by higher volume. Segment EBITDA margin expanded to 33.4%. Total bookings grew 6% to $1.4 billion. Core platform bookings grew 5% representing acceleration from Q1 as we move past the peak of our promotional offer. Applications and commerce bookings grew 7%. These are solid results against a dynamic environment with AI driving rapid changes to customer expectations and engagement patterns. While our ANC bookings from traditional products is moderating during this period of transition, we are moving quickly to anticipate and meet these changing expectations. Moving forward, we expect Arrow's scope to broaden, taking on capabilities that today live in separately priced products such as traditional do-it-for-you services and template-based website builders. We are encouraged by what we are already seeing, higher engagement and stronger free-to-paid conversion rates on Arrow. Over time, we expect this combined offering to be even more valuable than the separately priced products that our customers engage with today. Through this transformation, as always, we will remain disciplined in how we invest in growth, ensuring that we earn attractive returns as we drive growth. This approach positions us to continue generating strong free cash flow and shareholder value well into the future. Thank you for joining us. Once customers are within the GoDaddy ecosystem, we can surface the best next product at the right moment, shortening the time it takes customers to engage, publish, and derive incremental value with more of the platform. These underlying fundamentals are continuing to strengthen alongside our transformation. More than 50% of our customers have at least two paid products with us, and that percentage continues to grow with the adoption of Arrow. What's even more encouraging is that over 70% of our customers who have used Arrow this year have two or more products, which is higher than our non-Arrow cohorts. Retention continues to improve above an already enviable 85%. ARPU increased 9% to $250, and the number of customers spending more than $500 annually continues to become a larger part of our customer base. This is what a durable self-funding model looks like. Expanding margins and strong cash conversion. Funding our AI transformation while still returning capital to shareholders. Normalized EBITDA grew 14% to $434 million. With margin expanding more than 200 basis points to 33.4%. Free cash flow grew 13% to $443 million, with normalized EBITDA continuing to convert to free cash flow at better than 1 to 1. Our strong free cash flow, low leverage, and high liquidity provide us the flexibility to keep investing in our AI transformation while aggressively returning capital to shareholders. Thank you for joining us. Year to date, through July 29th, we have repurchased almost 10 million shares for $852 million, reducing fully diluted shares outstanding by 7% since the beginning of the year. Turning to our outlook, we are narrowing our full year 2026 revenue guidance to a range of $5.215 to $5.255 billion. representing 6% growth at the midpoint. For both the third quarter and the full year, we expect ANC revenue growth in the low double digits and core platform growth in the low single digits. Absent any FX impact, we expect bookings and revenue growth rates to be at or above parity for the remainder of the year. We are projecting a normalized EBITDA margin of approximately 33% for Q3 and reaffirm our full-year margin target of over 33%, reflecting continued operating leverage and AI-driven productivity alongside rising investments in AI products, platform marketing, and compute. Q2 normalized EBITDA benefited from the timing shifts of certain costs, some of which we expect to be incurred in the second half of the year. We reaffirm our full-year free cash flow target of approximately $1.8 billion, with normalized EBITDA conversion greater than 1 to 1. On capital allocation, we operate within a disciplined, returns-based framework and have deployed greater than 95% of our free cash flow over the last four years toward share repurchases. Our continued commitment to returning capital reflects our confidence in the strength of our cash flow and the long-term value we are creating. Thank you for joining us. Finally, I would like to formally invite you to our investor night on December 1st, 2026 at our Tempe, Arizona headquarters. We will expand the programming of our typical investor dinner and use that evening to provide a more comprehensive view of our strategy, how the work streams you heard about today come together, and what they mean for our customers, our business, and our shareholders. As the world is evolving, we are launching the experiences to match the moment. As we transform, the principles behind our strategy and model are focused on profitable growth, compounding free cash flow, and disciplined capital allocation are staying firmly in place. We look forward to seeing many of you there. With that, I'll turn it back to Christie for your questions.

Thanks, Mark. As a reminder, if you'd like to ask a question, please use the raise hand feature at the bottom of the webinar screen to be added to the queue. Our first question comes from the line of Vikram Kassavutla from Baird. Vik, please go ahead.

Hey, can you hear me okay?

We can.

Hey, everyone. Thanks for taking the questions. Hey, my first one is on the domains business. And Aman and Mark, it'd be great to hear your perspective on your current competitive position within primary domains. And specifically, when we think about the emergence of AI agents as part of the customer journey. and some of the different strategies taking shape across the industry. I'm curious if you're seeing any changes in that business one way or another and from a high level it'd be great if you could talk about some of the steps you're taking to ensure that GoDaddy remains successful in primary domains as customer behavior and discovery patterns evolve. And then separate from that, I also wanted to ask about the A&C segment. You referenced in the prepared remarks that bookings from some of your traditional products are moderating as you go through this transition. Can you help us understand the magnitude of some of the headwinds coming from those products? And going forward, when do you think the ramp in aero monetization will reach the point of offsetting some of those headwinds? Thanks.

Thanks, Vic. We'll start with domains and then we'll come back to ANC. On the domains business, for over a couple of decades, GoDaddy has been the leader in domains and many, many business models and sort of changes in technology have happened during that time. So we feel very good about GoDaddy's overall position with AI and Thank you very much. Those APIs can work very well for LLMs and AI. This is how they work for our partners today. That's going to allow us to handle some of the changes that are happening in the domains business and actually put more competitive and innovative products in the market. GoDaddy has an advantage because we have so many of our own products that we can bundle together and put into the API that we really think that's an area we can address. I think overall, Mark can maybe comment on a little bit on our overall position. We've continued to maintain a very healthy share in terms of overall primary domains. Obviously, Q2 was a strong quarter, but I'll leave that to Mark.

Yeah, and just on the domains element, our market share around domains continues. is consistent with prior periods, right? And that's the broader term of domain. So it includes all the TLDs, including non.com DLDs out there as well. And Vic, going to your ANC comment, no doubt we are in a dynamic environment. Our customers are broadening their use of the AI. We couldn't be more excited about the transformation we're entering into with Arrow and the strong early growth signs. We believe this is going to be faster as we start to increase the purchase paths around Arrow in the coming quarters. We're expecting bookings on ANC to be in the high single digits for the remainder of the year. We'll probably have more information as we get further throughout the year as to when we think those inflection points will happen, but we couldn't be more happier with the growing adoption of Arrow today.

Yeah, and just to touch on the strategy behind the overall ANC segment, our strategy with ANC has been to attach products across the entrepreneur's wheel for our customers. With Arrow, we've greatly accelerated that strategy. What we thought of as a five, seven-year strategic product roadmap can now be seen as one or three-year roadmap. We can use AI to very quickly integrate our products with Arrow, and Arrow does a great job in terms of product discovery and attach, and it beats our existing web-based attach funnels. The overall vision for Aero is to cover a majority of the jobs to be done for small businesses, effectively creating a competitive AI operating system for those small businesses. And our focus is to optimize it for our customers. Like I said, since we have so many products ourselves, we can bring them to Aero much faster than others. Just in the last four months, we've put Aero AI Builder, Out there about four months ago, we've added GoDaddy Payments, we've added Customer Communication, and multiple other capabilities to Arrow just in the last four months. And as we look at the next few months, we're going to introduce a host of commerce capabilities. We'll even get into things like customers being able to have business telephone numbers and IVRs and voice and video capabilities that will all work within the AI immersive Arrow experience. I work with Aero customers all the time, and I'm amazed at what they can do themselves. And that delight that they have with the product, that's the path to greater attach. That's the path to greater ANC, and that's the path to getting strong lifetime value for GoDaddy.

Just to add to that, the trade-off is we used to have separate SKUs for commerce, but now it's all the capabilities are included within Arrow. We will see the transaction value related to that, but the reality is that becomes a second or third-touch product. When we get to second or third-touch products with our customers, as we have always said, the retention goes up. The retention goes up. The LTV goes up over time. We believe this is going to be more valuable over time than our existing products out there.

Okay, great. Thanks for all the color. Thanks.

Our next question comes from the line of Ken Wong from Oppenheimer. Ken, please go ahead.

Fantastic. Thanks for taking my question. I wanted to dig in a little more on the AI disruption angle. Aman, are you able to share perhaps where you're seeing some erosion? Is this by channel? Is this up market, down market? How does it impact the domain funnel, which you guys obviously are highly dependent on? And then Mark, just on the guidance, good to see an acceleration in Q4, but I guess considering you're lapping the The disruption and go-to-market comps and also the domain, the GTLD comp. I would have assumed a little more of an uptick. Just would love any color on what type of conservatism is baked into that number. Thank you.

On the domains funnel, we continue to see very healthy domain funnel economics and traffic and conversion. In Q2, we continued at a healthy rate. Now, things are dynamic and evolve over time, so new stuff is happening. There's no doubt that the LLMs are playing a part, and we see that shift in search traffic. We've talked about it in the past, and we're continuously improving GoDaddy's services to work better with the LLMs. What we see where we particularly see the changes with the API domains. And this is new services and new business models that are sort of getting attention. And like I said, over the last couple of decades, we've seen other similar plays. And over time, our strategy remains the same, but we have to evolve. We have to provide more competitive products, which is why we relaunched GoDaddy's APIs, especially in the domain space. And you'll see us launch APIs for our other products too, because we want to be able... bring forward a very competitive offering to LLMs so that we rank better in LLMs so we get better traffic from them. And as we see the shift between search and LLMs, that Godaddy is there and is able to be competitive over the short, medium, and long term.

Ken, on the guidance and what we're looking at for the back half of the year, keep in mind while we're lapping the $499 offer, that's a bookings impact we'll see immediate, but the revenue still rolls out throughout the year, so we'll still have some headwinds related to the revenue from the discount that we offered in the first part of the year. That coupled with the fact we don't include the high value transactions in our guidance, that is our standard practice. That gets you to where we are with the range right now.

Our next question comes from the line of Mark Zagudowitz from the Benchmark Company. Mark, please go ahead.

Thanks, Christie. Hi, Aman and Mark. Maybe just a couple on Arrow. You indicated that Arrow will absorb capabilities currently sold under separately priced products. While you're seeing your A&C bookings moderating, I'm just curious how much of your existing bookings are attached to those products that you mentioned earlier. are being de-emphasized, if you will, and at what level will ARL subscription and token revenue, what level is that required to sort of replace those economics? And then a separate question on the exposure to domain path traffic. What percentage of domain traffic is being exposed to ARL today, and what are you seeing in terms of initial conversion, product attach, and bookings relative to legacy traffic? W plus M and then the last one just related is how much marketing actually occurred related to Arrow in 2Q and what do you have planned for the second half just trying to get a sense of how much of the Q2s you know I guess I'd call it a cost timing benefit or how much of that reverses into 3Q and 4Q. Thanks.

I'll take the first part of it, and then maybe you can get into the domains and where we stand with that. Thanks, Mark. When we look at the products impacted, there'll be a few capabilities in there. I won't go through the entire list, but some examples. We talked about commerce already. Again, commerce is not going to go away per se, but some of the capabilities that were in separate SKUs now will be built in, right? Another example is Do It For You. Our professional services used to be transactions around a couple thousand dollars. Now our customers are coming in and doing most of that work themselves. Some of it is going through care as well, but the need for professional services is narrowing as we go further. So the impact on that business will start to wane over time. We're quantifying each specific area. I think we're early in the process here as we're going through that, the way I would look at it at a high level. probably was about a point to our total bookings this quarter. And obviously the growing impact of Arrow and the adoption is still early stage. We're seeing some great traction. We're seeing our customers convert over from WAM to the Arrow to do a lot of their work. But we still have some work to do around the purchase paths, what we're offering, the attach process. and all that, which we'll be doing in the second half of the year. So the transition period, I would say, we put the numbers out there for the rest of the year. As we get more data points and talk to you on December 1st at our investor dinner, we'll give more guidance as to what that means for the future period.

Dan, the second and third point are actually related, question are actually related, Mark. So when we actually tested Arrow in the domains path in Q2 as well, as I talked about last quarter, and it performed quite well. But websites plus marketing, as you know, is very deeply integrated into all our attached funnels. So what Arrow has to be does not just All of it, all of the attached capability that it has. And that's what Mark just referenced. We still feel good about being able to replace that in the second half of this year. As you will remember, we talked about it sort of a year's journey. Thank you so much for joining us. Thank you so much for joining us. Thank you so much for joining us.

and just to follow up on that, we called out that some costs would be moving from the quarter to the second half of the year and marketing is an example of some of those costs.

Got it. Thanks, guys.

Our next question comes from the line of Elizabeth Porter from Morgan Stanley. Elizabeth, please go ahead.

Great. Thank you so much for the question. It was really impressive to see Arrow's bookings run rate increase from 10 to 50 million in one quarter. So could you just help us unpack some of the bigger drivers of growth factors between things like new paying customer additions, kind of the higher RP with the tax, and then the incremental token consumption? It'd be helpful just to understand within the cohorts, where are you seeing the bigger momentum? Is it more by new customers or some of those existing customers? Thanks.

Yeah, thanks, Elizabeth. So, as you know, we have only about four months of data. And I would say for the first two and a half, three months, we mostly saw only existing customers. The large majority of customers, even engaging with Aero, were existing customers. But as we start to put even a little bit of marketing spend behind it and started to surface Aero products, Thank you very much. We've talked about how we're approaching Aero. Our goal is to create a fantastic outcome for our customers while also having a profitable product. And we do that by just how we approach customers, what we spend to get them. We do that by what AI costs we deliver, what models we use, and we deliver that by how we add attach to the product, again, within the Aero experience. So all of it's very seamless for the customer, and we keep a very close eye. In terms of tokens, we continue to see good results there. Customers engage with Arrow. A percentage of them are very, very engaged and they buy a lot of tokens and they continue to build what we think are just fantastic, not just websites, but full-on web applications that they're building and they're able to do it themselves.

Yeah, just to call out, we're seeing better free-to-paid conversion with Arrow than we were seeing prior to Arrow.

Great. And then you previously talked about the pricing and bundling contribution just being paused as websites and marketing transition upgrade occurs. I just wanted to give a sense for kind of where we are on that transition. When do you think pricing and bundling can resume to contribute to ARPU and bookings? Is this something where websites and marketing, once it reaches customer metric parity, we expect pricing to resume immediately? Or is there any sort of additional lag period as you Look to validate economics and retention. Just some of the key factors you're monitoring there as respect to pricing. Thank you.

Yeah, so I'll start. Pricing and bundling continues to be a contributor to our growth in the underlying products that we have out there. Even as we're making this transition, you know, we've called out in the past the WebFlex's marketing pause that we made. And now we're pointing to the fact that we're we're we're Great, thank you.

Our next question comes from the line of Arjun Bhatia from William Blair. Arjun, please go ahead.

Hi team, I'm Willow on for Arjun Bhatia. Thanks for taking our question. I have a pricing question as well. Given the dynamic environment, just to use your words, is GoDaddy offering more promotional pricing now versus previously? For example, when I go on the website, I can see a free trial for the higher tier of the website builder in addition to a pop-up for that $5 one-year domain promo that I believe you've called out in the past. Essentially, I'm just hoping to better understand your pricing strategy with promotional pricing. Thank you.

Yeah, the only change to pricing or promotions that you're seeing on the homepage, Willow, is related to Arrow. Because we have a new product, we're giving 50 free credits for people to come in and try the product. There's no actual new promotional pricing. In fact, as you probably remember over the years, we have really reduced the viral promotions, and we continue to maintain a very low level of promotional pricing. The two core pricing promotions that we have is the $4.99, and that's one per customer, and then what we launched with Arrow. And one per new customer. One per new customer, yeah.

Okay, thank you so much.

Our next question comes from the line of Alexi Gogola from JP Morgan. Alexi, please go ahead.

Hi, this is Ella Smith on for Alexi. Thank you for taking our question. So we have two. First, historically, at your last Investor Day, you cited that pricing and bundling was the largest lever to your forward revenue growth. As you look ahead, what do you think the largest lever would be? Is it Aero? Is it product partnerships? Or is it something else?

We absolutely feel very good about Aero. The way Aero is growing and customers are engaging with it, the way we see free-to-pay conversion, we think this is a massive opportunity for our customers to really build what they want and get Their brand and their experience out there in a manner that just wasn't possible with previous tools. So, you know, a lot of things are going to point to Aero and super excited about that. In terms of pricing and bundling, you know, given our large portfolio of products and 20 million customers, you know, pricing and bundling will continue to evolve, but be no doubt part of our strategy, part of what we're going to do over the next few years.

And then, you know, you asked about partnerships and you threw that in there. We think that is a great opportunity. We've been very successful with some of our partnerships, but being Arrow as an operating system, it allows us to integrate partnerships a lot more going forward. So we think that will be a contributor as we continue to grow ANC and other products within the entrepreneur's wheel.

Very clear. Thank you. And for a follow up, your customer base as it stands is largely solopreneurs. Do you see the composition of your customer base changing as you build out agentic web offerings? In other words, would you sell to larger SMBs or enterprises?

You know, we're still pretty focused on small businesses and there's a lot of time and opportunity there. So that's what we're focused on. You know, over time, we'll keep you informed as things evolve.

Great. Thank you.

Thank you.

Our next question comes from the line of Robert Colbreth from Evercore. Robert, please go ahead.

Hi, thanks for taking the question. I was just wondering, you know, maybe you could sort of contextualize how, you know, the quarter went versus your expectations. It seems like, you know, Core, you know, did quite well from Booking's perspective. I was just wondering, was there a rapid shift in, you know, customer behavior where more customers are coming to you, you know, just for domain? They're like, okay, well, you know, I've already got a completed project or something that I'm Just trying to find a domain for it. Was there a dramatic shift in attach for presence or is it more just about that pause on pricing and bundling and websites and marketing? This was more or less to how you thought it was going to play out. Just trying to understand it a little bit better. Thank you.

Robert, thanks. There are always puts and takes in any quarter. This quarter, I would say, we started to enter the phase of transformation. Probably the biggest shift we saw was the customers engaging in Arrow faster and more than we anticipated, and the acknowledgement that they wanted everything in a simple-to-use, one-platform status, so things like websites and marketing. Thank you for joining us. close to 28%. Our normalized EBITDA margin, you know, 33%. We converted over free cash flow on a greater than one-to-one basis. You know, we showed the acceleration in bookings coming out of Q1 into Q2. And our revenue obviously was above the midpoint of the guide. So our expectations were pretty much in line while there were, you know, I would say different moving parts within that a little bit. We were largely very happy with the performance this quarter.

Got it. And on the ramp in the ARR arrow, was that, you know, I understand that you're testing now in the domains funnel, but was there any other change in terms of your placement of arrow in the funnel or is it just purely organic? People say, OK, I see both the traditional websites and marketing path and I see the arrow path in front of me and more people that then perhaps anticipate going into the arrow path. Maybe just a little more color there. Thank you.

Yeah, a number of organic placements, you know, landing pages for GoDaddy, just search SEO traffic, finding it, and basically large majority of it being organic. There is some testing on the domains path, but that's only for a limited amount of time because the test runs only for a certain period for us to gather the data. But very large majority of what you see is organic. That's what gets us very excited. Customers just coming to GoDaddy using the product. They just love the product. If I haven't said it already, customers love the product. We get really good feedback from customers for for a product that's new, that's launched just a few months ago. It's a really good number, so pretty excited about it.

Great. Last quick one, just on the API endpoint distribution. If you could talk a little bit about maybe what you're seeing from the MCP integration with Anthropic, how do you broaden that distribution to other LLMs, and how finally do you think the LLMs will be incentivized, or how ultimately will the customer get to your endpoints versus someone else's? Thank you.

Yeah, we've worked to optimize against the LLMs, and we went down a path a little while ago to say, look, we should just rethink our API strategy because the LLMs use APIs. People are building apps using LLMs, and the LLMs have to be able to natively consume GoDaddy products. So that was the rebuild. for domains. Again, super excited about that. It's very new. You might have seen the press release, I think, just last week. And we're very quickly going to bring other products online too. What these APIs do is they provide the LLMs with the key information the LLMs need to be able to automatically consume those products. And that, we think, is a good step up from what we had earlier. So again, super excited about that too. That's pretty early, but hopefully in a quarter or two, I'll be talking about that with Equal excitement as I am with Arrow today.

Great. Thank you so much.

Thank you.

Our next question comes from the line of Kishan Patel on for Josh Beck at Raymond James. Kishan, please go ahead. Kishan, we'll put you on mute for now. Our next question comes from the line of Navid Tan. Navid, please go ahead.

Thank you very much. You called out a few things over there, but maybe a hundred basis point is, if I heard you correctly, I think is attributable to maybe the fact that do it for me, maybe shifting over or transitioning into aero led Enablement. But are there some other things to call out here? Because if I look at the comp, year on year, you had an easier comp. In spite of that, we saw the 200 base point decel. Just trying to understand what are the components of that. Thank you.

Yeah, thanks, Navid. And not going through all the capabilities we're moving into Arrow, I think the biggest examples you can look at are the ones you pointed out, the professional services around Do It For You. As an example, we're seeing narrow pipelines related to our customer needs for complex websites or us creating them for them. But then websites with marketing also is another example where we've moved those capabilities in and you've seen a drop off in the need for websites with marketing within our ANC portfolio. So those are two examples, probably a few out there at the end of the day. But as we continue to ramp Arrow and we see the engagement over time, Arrow will become a bigger part of the growth story as it starts to fall off. Just one point of clarification there, Navid, the 100 basis points, that was for our total bookings number, not specific to A&C. So just FYI as you try to reconcile the numbers back.

Okay, so, and then, you know, the, I guess the 150 million ARR growth in the app builder, is that counted in the ANC as well, or is that somewhere else? I should understand that in terms of its impact in the bookings. And maybe just, you know, staying on this bookings topic, Should I just maybe understand that maybe Aero is maybe sort of deflationary because DIFM may be a higher priced product and Aero can maybe doesn't need to necessarily cost as much. What's your thoughts on that?

On the Do It For You product, that's typically a couple of thousand dollars in terms of bookings when we're building with someone. And with Arrow, it's a smaller number and it's a subscription plus token-based product. And what we find is that Arrow is so much easier for customers to use that they can just talk to a guide and build it themselves very quickly. So that's the main thing about the Do It For You product. and I think Mark can confirm, but I think your other question was that is Arrow counted in ANC and I believe that would be yes.

Yes, Arrow is counted within ANC, that's right.

So with that, why shouldn't we have a pickup in ANC bookings in the back half if Arrow is seeing an acceleration and you're probably going to put some marketing dollars also behind it?

We're looking at this as a transformational period as we start to engage our customers in different channels. It's new into the market, so the period of time that we expect for it to start to be a bigger part of our growth is still something we're working through. Right now, we expect ANC bookings to be high single digits for the remainder of the year. And obviously, we'll update everybody as we get more data points as to how the other channels are working when we get to December 1st.

Understood. Thank you. Thank you.

Our next question comes from the line of Egal Aronian from Wedbush Securities. Egal, please go ahead.

Hey guys, good afternoon. I just want to understand the LLM traffic shift a little bit better and exactly what's going on. So can you explain what that traffic shift is and what are people going to use different products? Are they coding directly in Anthropic and OpenAI? What's happening in that shift? Where are they going instead of GoDaddy? It sounds like it's not yet a one-to-one replacement on websites plus marketing versus Arrow. Does all this change your approach? I think you were planning on rolling out a new website plus marketing or an update. Does your focus shift on where you're building from here? I'm going to have a follow-up.

Yeah, just to go very quickly, the LLM comment is related to APIs and newer models for people offering APIs that LLMs can consume directly. And those end up being very low cost providers on the domain side. And again, we've seen many models of that over the years. and we're updating our APIs to be able to compete and have better bundles and sort of offerings for customers. It's just that in this case, LLMs would consume that on behalf of the customers. And on the upgrade of websites plus marketing, we actually, as I talked about it, we had tested a new product that updated Websites Plus Marketing. Over the last quarter, we actually found that Arrow could beat all those products that we were looking at. So in fact, just over the last few weeks, we've launched a much stronger editor and templating capability within Arrow, and that's just going to get stronger. We now feel very good about Arrow actually being The one operating system, the one tool that can build your websites in different ways, that can do customer communications for you, that can do payments, it can do commerce, and many, many other things. So you're actually seeing a convergence of what we were talking about earlier.

Okay. Sorry, to be clear on the API functionality or the API usage, that means people are building websites online? The way that they would through GoDaddy in the LLMs. And then just the follow up on margins. And so with all of this, I mean, we've talked about this a lot and we've seen and other places and competitors as they've rolled out more vibe coding products. And as you maintain your margin guidance for the year, even as the ARR is growing and you're seeing some of these shifts in behavior, has anything changed in terms of how you can balance the cost side on compute as you build out this product? Do you still have this The way you've had it over the last year where you haven't seen margins erode. Thank you.

Gal, I'll comment on the margins real quick. We feel really good about our positioning around our margins and anticipating the costs that we will incur related to higher compute costs, higher token and all that. We are very focused on making sure where we're spending our time is getting the right ROI like we've done in the past. We have the same approach to what we've done everything. And we've gone into productivity gains in our operating model right now that we're starting to see. Think about it from... Our headcount and our headcount costs are remaining flat. We're seeing benefits in care. We're seeing benefits in T&D. We're seeing benefits in G&A. All those benefits translate into our ability not only to continue to expand our margin, but also reinvest in the business around these areas like Arrow that we're going to see the return. And we feel really good about the data points that show us those returns right now. So we feel we're in a great position to continue to focus on profitability, expanding margins. At the same time, handle the costs associated with new products. Obviously, when we get to December 1st, we'll talk a lot more about what that will look like going into 2027. But we feel good about our ability to not only maintain profitability, but to increase and continue to expand profitability going forward.

Our next question comes from the line of John Bayoun on for Brent Thill at Jefferies. John, please go ahead.

Hi, can you hear me okay?

We can't.

Great, thank you. So I have two questions. One is something that's come up earlier, but I just want to see if I can maybe ask a little bit differently. I mean, the transition period with the era, I mean, and I know it's still very early and this is still evolving, but I mean, are you thinking that that's something that's like a two to three quarters type of transition or could this last... More than a year, well into 2027. And then my second question was around the WordPress community and the professional web developers and website creators and partners. How are you thinking about the impact of what's happening now to your customers on that side? Thank you.

I'll take the first part. John, not putting a timetable on this. We've talked about what we expect to see for the rest of the year. And as we gather data points, we'll ship more of what we think the outlook will be when we get together on December 1st in Tempe. We are excited about the growth in Arrow. We've talked about the $50 million run rate. Having said that, we are still in the process of launching it into the domains purchase path. We're looking at and connection clients for more attached. So there's still a lot of data to gather for us to really hone in on the timing of this transition and when we will see Arrow contributing more to our growth going forward.

And just on the WordPress side, we do have Aero for WordPress and it continues to get traction with those customers. But that world is evolving too. We're seeing some traction with Aero with that world as well. But it's too early, John, to be able to talk about it, to say where it's really going. Our focus is to create an operating system for small businesses. Whether that's used by the customer directly or through a developer, it kind of shouldn't matter to us.

Thank you.

Our next question comes to the line of Chris Jong from UBS. Chris, please go ahead.

Hi, thanks for taking my question. So the first one is on the international revenue, which continued to outpace the overall company or the U.S. on a constant currency basis. Maybe can you help us unpack the drivers across the segments and also in terms of the price and actions versus top of the funnel and What portion of that you see is more durable going forward and just to get a little more color on the international? And then I have a follow up.

Yeah, on the international, nothing really call out there.

It's performing well. We're seeing traction in the markets we are focusing on came in at 8%. I would say there's nothing specific to call out in any region one way or another. We're just very happy with the performance internationally as we are with the performance in the U.S.

All right, I appreciate it. And just a quick follow up on the core platform bookings. I think you mentioned the outlook for the rest of the ENC bookings for the rest of the year, but sorry if I missed it. But what are you expecting for the core platform bookings growth for the second half of this year?

Yeah, we should see a little bit of strength. I know we've talked about on a long-term basis that Booking's growth and core platform will be low single digits. You might see that lean a little towards more mid single digits for the remainder of the year as we lap the 499 at the back half.

Got it. So roughly stable versus the second quarter. Yes. All right. Thanks so much.

We'll try again for Kishan Patel on for Josh Beck at Raymond James. Kishan, are you there?

Hey, yeah.

Hi. Keishon, we can't hear you. All right, I am going to hand it over to Aman to close this out. Please go ahead.

Thank you. Thank you all for joining. Again, I'll leave you with a couple of takeaways. One, super excited about Aero and its fast growth and how much customers love it and the engagement we're getting. And to the questions on the AI transformation, I just want to point out that our strategy, our financial discipline, our approach to investment remains unchanged. We're very happy with how we're approaching this business, and we want to meet our strategy of meeting small businesses where they are and offering them a ton of services. So a huge thank you to all GoDaddy employees, and thanks for joining.