Canada Goose Holdings Inc

answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone keypad. And if you'd like to withdraw that question, again, press star one. Thank you. And I would now like to turn the conference over to Neil Bowden, Chief Financial Officer. Neil, you may begin.

Good morning, everyone. With me today are Danny Reese, our chairman and CEO, Kerry Baker, President of Brand and Commercial. Beth Clymer, President of Finance, Strategy, and Administration. Today's presentation will contain forward-looking statements that are based on assumptions and therefore subject to risks and uncertainties that could cause actual results to differ materially from those projected. We undertake no obligation to update these statements except as required by law. You can read about these assumptions, risks, and uncertainties in our press release issued this morning, as well as in our filings with the U.S. and Canadian regulators. These documents are also available on the investor relations section of our website. We report in Canadian dollars, so all amounts discussed today are in Canadian dollars, unless otherwise indicated. Please note that the financial results described on today's call will compare third quarter results ended December 29th, 2024 that the same period ended December 30th, 2023, unless otherwise noted. For today's call, Danny, Kerry, Beth, and I will deliver prepared remarks, following which we will open the call to take questions. With that, I'll turn the call over to Danny.

Thanks, Neil, and good morning, everyone. I'll start my thoughts on our third quarter performance and progress before turning it over to the team to review our results in greater detail. The third quarter marked solid progress towards our three operating imperatives leading to favorable momentum throughout the month of December and into the new year. Our third quarter revenue was slightly lower year over year, primarily due to the expected decline in wholesale revenue. The direct-to-consumer business showed positive momentum. We delivered a negative 6% DTC comp, which, while below our expectations, was an improvement from our year-to-date comp. More importantly, we saw very significant improvement in the month of December, particularly in North America, where comp sales grew 22%. We are particularly encouraged by this performance as it validates the inherent strength of our business when we execute well across product and marketing. Third quarter results witnessed continued progress across our three operating imperatives. First, setting the foundation for the next stage of our brand and product evolution. A major highlight was the launch of our first capsule collection from creative director, Heider Ackerman, under their heritage label, Snow Goose, which happened in November. The Snow Goose capsule reimagines our heritage through a new lens while staying true to our performance roots. The launch was amplified by an integrated global launch featuring influential talent and a coordinated suite of activations around the world. We set records in earned media, over 30 billion impressions, representing our highest launch in recent history. Our purposeful and strategic efforts around this launch drove significant impact across key brand heat metrics, and establishes a foundation for our marketing strategy in the future. The commercial results were equally impressive. Twenty-five percent of people who purchased Snow Goose also bought mainline products, while nearly two-thirds of existing customers were returning to the brand. We also hit a three-year high in U.S. search interest and exceeded our customer acquisition targets. All of this validated the more intensive, mature approach we took with our marketing and organizational alignment to reach both loyal fans and new customers. Our evolving marketing strategy this quarter included increased investment behind snow goers and peak holiday activities. Our mainline collection resonated well beyond our traditional channels, showing up on the film set of Wicked and on the screen in Baby Girl. Having a robust prevalence across the film and entertainment industry has always been a hallmark of our brand and demonstrates our broad cultural relevance. Key fashion capitals like Paris, London, and Italy drove significant follower growth as well. In our brand ambassador, Shea Gildas Alexander, the NBA MVP frontrunner, continued to perfectly embody our combination of style and performance. The breadth and caliber of these campaigns, alongside the extraordinary reach of the Snow Goose campaign, showcases the growing global relevance of Canada Goose as a lifestyle brand. We are incredibly proud of what the team has accomplished. Now turning to our second operating imperative, implementing best-in-class retail execution. Here, our precise focus on inventory management, labor optimization, and boosting sales training, growth improvements, and store conversion rates year over year, particularly in North America and EMEA. Third, simplifying the way we operate. We continue to streamline operations while maintaining strategic investments in key growth areas. We diligently managed our operating expenses and our inventory position improved significantly year over year, marking our fifth consecutive quarter of decreases. During the third quarter, while macro factors influence consumer behavior in certain markets, overall we saw strong performance as operational improvement and marketing initiatives gained traction. As we continue our transformation journey, we are energized by the strong execution of our strategy and increasing global resonance of our brand. positive response to initiatives like Snow Goose, the related marketing campaign, and our expanded product offering demonstrates how we are building and sustaining our momentum with consumers worldwide. And now I'll turn it over to Kerry to discuss our commercial performance in more detail.

Thanks, Danny. Q3 marked a foundational transformation for Canada Goose as we executed with focus, discipline, and strategic intent. We saw meaningful progress across our operating imperatives, particularly in December, and I'm excited to share the results. So first, let me start by discussing our first operating imperative, setting the foundation for the next stage of our brand and our product evolution. Our performance in the third quarter was shaped by our strategic decision to fully support the Snow Goose launch at the end of November, our biggest brand moment for the year. To do that, we deliberately concentrated our marketing investments in the second half of the quarter, which meant that we were quieter than we normally would be in October and early November. As Danny mentioned, once we activated, Our efforts delivered a remarkable improvement in brand momentum and commercial results across all regions, and this continued through the end of the year. Our Snow Goose launch marked a sea change. It was a defining moment for us, not just for the quarter, but for how we move forward. Our campaign creative set a new standard. We showed up differently in all markets, bolder, louder, and yet unmistakably true to our brand. And in doing so, we've built a new muscle of executing engaging, immersive, and fully integrated global campaigns that drive real results. On a product front, our mix continued to evolve in the third quarter with lighter downfield outerwear revenue growing year over year, particularly in December. At the same time, we saw robust growth in our apparel offering, which demonstrates our accelerating brand heat, confirms our relevance beyond extreme cold weather moments, and reinforces our position beyond outerwear. Best sellers included the Grandview Crop Jacket and Vest, part of our new Fall Winter 24 collection, and the beloved Chilliwack Fleece Bomber, which was a top seller within apparel. That product evolution continued this month with our expansion into eyewear, representing another milestone in our product journey. Eyewear is a natural next step for us, and we are bringing a uniquely Canada Goose perspective to the category, inspired by nature, designed with purpose, and delivering function and style. The launch complements the momentum we saw in lighter down-sealed outerwear and apparel during peak season, and it underscores our transformation into a brand with year-round relevance and assortment for any market. Lastly, we strengthened our product leadership team in January, welcoming Judith Benkes as our new SVP of Merchandising. With nearly 20 years of luxury and fashion experience, Judith will oversee our global merchandising and pricing strategies from our London office. She will work closely with Heider Ackermann in partnership with our design and product development teams to bring his vision to life while guiding the expansion and the evolution of our product roadmap. One of the other key elements of our brand evolution is our wholesale strategy. Bottom line is it's working. We intentionally limited allocations. We invested with strategic partners with brand aligned values, and we executed brand first activations. This drove higher sell-through rates year over year, particularly in North America. It increased appetite for in-season reorders, and it means cleaner markets overall. Across the entire channel, we also saw wholesale partners holding to our full price positioning much more consistently in Q3 than last year. This is exactly where we want to be, and this progress sets a strong foundation for our strategy going forward. Now, let me share some more detail about our second operating imperative, delivering best-in-class retail execution. As Danny mentioned, our DTC performance accelerated notably throughout the third quarter, with December delivering improvement in both brand momentum and commercial results, which have carried through through present day. The intensity of our actions to improve conversion and productivity started to pay dividends, despite the headwinds of lower traffic and macroeconomic pressures. In North America, we saw encouraging results with DGC comparable sales growing 3% in Q3, driven by strength in the US market. Our focus on streamlining retail operations, weekend staffing optimization, and the introduction of host positions across key locations drove meaningful improvements in customer engagement, UPT, AUR, and conversion. During the busiest shopping season when people's expectations are highest and their time is at a premium, our hosts were critical in not only managing queue wait times, but in making sure customers were served with Canadian warmth and also were guided quickly and expertly to find the product they desired. In EMEA, our focus on improved execution delivered meaningful improvements in conversion rates, but not enough to offset the more challenging traffic trends. While broader market conditions led to slower foot traffic, particularly in the UK, I'm proud of how our teams capitalized on every selling opportunity, driving higher conversion, UPT and AUR year over year. This is a direct outcome of our retail initiatives and training programs. In Asia Pacific, we saw positive momentum during key shopping periods, including Golden Week and Singles Day, despite slower traffic in some markets. This momentum has carried into Q4 with positive trends around Lunar New Year. In Japan, we opened two more department store concessions, and DTC for the quarter improved significantly year over year as we continue to build into the demand in this important global market. Looking at our online business, while e-commerce faced headwinds in Q3 that impacted conversion, global traffic saw substantial year-over-year growth. We continue to believe this is a channel that can deliver stronger results and are actively implementing initiatives to enhance the digital experience, improve site speed, and drive improved performance. We are seeing some bright spots, though. We launched live shopping on Douyin in September, and despite facing challenges in mainland China, it continues to show promise as a new channel for us. And in North America, branded search demand increased approximately 20% in December, pointing to the considerable growth potential as we continue to enhance our digital capabilities. This quarter was a defining moment for us and goes beyond strong commercial performance. We have proven our ability to execute complex global initiatives like Snow Goose, driving meaningful retail improvements and strengthening our position in the wholesale channel, all while maintaining brand discipline and full price positioning. This demonstrates not just the power of our strategy, but our increasing capability to deliver against it. As we look ahead, it's clear these foundations will continue driving both brand heat and commercial momentum across all our channels. I'll now turn it over to Beth.

Thanks, Carrie, and hello, all. As a reminder, our third operating imperative for fiscal 2025 is to simplify and focus the way we operate. We are doing this through internal operating excellence and focused capital deployment. I'm pleased to share our progress in the third quarter, starting with achieving operating excellence. As you have heard me say each quarter, we remain ruthlessly focused on prudently managing our headcount and third-party cost base. We are making critical hires in key areas of our business. For example, design and product development talent to support our brand and product evolution and welcoming Judith to the team. Even with these investments, our corporate headcount has not grown since our March organizational changes. and we are continually making changes where required to ensure our organization is fit for purpose. Additionally, we have been working to make our operations capabilities more flexible and nimbler to support the business. We demonstrated this with the Snow Goose capsule. These products included new fabrics, trims, and design features, yet we brought them from design conception to consumers in record time. This required new ways of working across our organization. We are also now manufacturing in season small quantities of mainline product in response to consumer demand signals. For example, our human nature Chilliwack fleece bomber, a very popular product and one of my personal favorites, is manufactured in Winnipeg. And in response to strong consumer demand, we've produced more of that style in season. This has enabled us to capture incremental revenue opportunities and maintain strong sell-through rates. We have done this despite all of the teams involved in this work being smaller in Q3 this year than they were at the same time last year. This is about being simpler and more effective. As you will recall, the metric we look at to measure success of this operating imperative is SG&A expenses as a percentage of revenue. This metric, as reported, improved by 40 bps year-over-year in Q3 fiscal 2025. However, After accounting for the EBIT adjustments from last year's transformation program investments, SG&A's percentage of revenue unfortunately remains higher year over year for both Q3 and year-to-date. Let's break that down. SG&A deleveraged by 110 BIPs, primarily driven by 230 BIPs of higher direct costs associated with expanding our store base, and our year-to-date comp sales performance not being as strong as we had hoped to give us greater leverage on those costs. This was, however, offset by approximately 120 bps of efficiency in our overhead costs. These were driven by corporate savings from our two workforce reductions and our continued focus on optimizing headcount and third-party costs. We are proud of this overhead cost leverage, but we are, of course, not satisfied with our aggregate SG&A as a percent of revenue and remain committed to improving efficiency in SG&A independent of top-line performance. Turning to capital deployment, I'll first speak to our focused capital expenditures. You'll recall we are opening fewer stores in fiscal 25 as we concentrate on optimizing our existing footprint. This, along with a general focus on prudent capital allocation, has resulted in a significant year-over-year decline in CapEx for the third quarter. At the same time, we continue to invest in critical areas that drive revenue and fortify the foundation of our business. Next, inventory. We remain proud of our progress here. Our Q3 inventory decreased 15% year over year, marking our fifth consecutive quarter of reduction. Our inventory turns were 0.95 times, a 16% increase versus last year. Both of these reductions are an acceleration in improvement from prior quarters. Similar to prior quarters, this was due to the temporary reduction in production levels, reducing aged inventory through responsible exit channels, and an improvement in our planning and operations processes. Given our progress in inventory, we are re-ramping our production capacity from the temporarily lower levels at which we started the year. We intentionally remain below historical levels and will maintain our disciplined approach to inventory management while also planning effectively for the next fiscal year. This progress on our third operating imperative reflects our commitment to simplifying our organization and driving greater efficiency while maintaining strategic investments in key areas. We believe the foundation we are building positions us well for sustainable and profitable growth. I'll now turn it over to Neil to review our financial performance and outlook.

Thanks, Beth. I'll now review our third quarter financial results and provide an update on our outlook. Revenue for the third quarter was $608 million, slightly below last year's $610 million. This reflects revenue growth in the DDC channel, offset by the anticipated decline in the wholesale channel. Here's a breakdown of our channel performance on a year-over-year constant currency basis. From a channel perspective, DTC revenue increased to $518 million from $514 million last year, reflecting sales from our 74 permanent stores, up from 65 in Q3 fiscal 2024. While comparable DTC sales declined 6%, we saw promising results in North America, with comparable sales up for the third quarter. While we recorded positive comparable sales growth in both October and December, these were not enough to overcome a very challenging November. As we noted in our Q2 earnings call and what was repeated today, we chose to be quieter on marketing leading to the Snow Goose launch in late November, a massive grand heat moment. Since then, with marketing spend more in line with historical levels, we have seen positive results with both North America and APAC delivering positive comparable sales growth in January. Specifically, in APAC, we've been encouraged by the consumer response to our brand during Lunar New Year. Wholesale revenue declined 8% on a reported basis and constant currency basis, aligning with our strategy to reduce wholesale order volume over the year. For the first nine months of the year, wholesale revenue is down 17%, tracking toward our full-year expectation of a 20% decline. Channel inventory improved significantly year over year, an outcome that we welcome as we turn our attention towards next year's order book. Other revenue rose to $14.4 million, essentially flat from $14.1 million last year. We expect full year revenue from this segment to align with fiscal 2024 levels. Now some color on regional performance. North America revenue declined 2%, driven by a planned reduction in wholesale order volume. This was partially offset by strong D2C performance in both the U.S. and Canada, which continued to show momentum into January. North America Q3 D2C comparable sales was up 3% year over year. In APAC, revenue fell 2%, primarily due to macroeconomic factors impacting D2C in Greater China. However, wholesale revenue grew due to timing shifts from Q4 to Q3 and higher travel retail sales. Including Greater China, APAC saw robust growth, particularly in Japan. In EMEA, revenue was down 4%, as the UK was weaker compared to the rest of EMEA, impacting D2C results. Wholesale revenue also declined slightly year over year, as expected. Now let's turn to gross profit. Gross margin expanded by 70 basis points to 74.4%, driven by favorable pricing and reduced inventory provisions. partially offset by a greater mix of apparel, accessories, and everyday product. We see this product growth as a major positive, as these categories are clearly resonating with consumers. Adjusted EBIT for Q3 was $205.2 million, representing a margin of 33.8%, compared to $207.2 million and a margin of 34% last year. SG&A expenses decreased to $248 million from $251 million a year ago. We have mentioned several ongoing initiatives aimed at driving top line while also demonstrating discipline in managing our cost base. SG&A as a percentage of sales was 40.7%, down 40 basis points year over year. You have heard the details on this from Beth, but it is worth underlining a few key points. First, Margin compression from D to C comparable sales decline is a function of our business model and why we are so focused on the activities that drive those metrics positively. Specifically, traffic generation and conversion. Second, as we simplify the business, we are seeing real gains in corporate costs that are holding. And finally, marketing expense. particularly related to snow goose, but also demand generation activities in Q3 were significantly higher year over year as we capitalized on this key brand moment and consumer interest during the period. Beyond these three items, the year over year improvement on a reported basis reflects favorable foreign exchange impacts and transformation program costs incurred in fiscal 2024 that did not recur this year, as well as investment in the store network during Q3 year over year. We remain committed to enhancing efficiency and overhead costs regardless of top line performance. Adjusted net income attributable to shareholders was 148.3M or $1.51 per diluted share, up from 138.6M or $1.37 per diluted share in Q3 Fiscal 24, driven in part by share repurchases in the last fiscal year and a more favorable effective tax rate for this quarter. Inventory decreased 15% year over year, driven by reductions primarily in finished goods and raw materials, which drove strong cash generation in the quarter relative to the same period last year. As a result, net debt at quarter end was $546 million compared to $587 million last year. Net debt leverage was down to 1.9 times adjusted EBITDA from 2.1 times EBITDA a year ago and is expected to end the year below historical levels. Our capital allocation priorities remain focused on driving shareholder value in the medium and long term. First, investing in organic growth opportunities, such as brand and product development, and expanding our retail network. Secondly, enhancing businesses' foundational needs, including upgrading our technology. And third, maintaining an efficient capital structure. Turning now to our fiscal 2025 financial outlook. We are maintaining our full-year revenue guidance to a range between a low single-digit increase to a low single-digit decline compared to fiscal 24. Considering our year-to-date D2C performance was below our expectation, in particular comparable sales growth, and we had a quieter October and November in marketing ahead of the Snow Goose campaign, we have adjusted our full-year D2C comp sales outlook. We now expect DTC comparable sales to range between flat growth to a mid single digit decrease compared to our previous range of a low single digit increase to low single digit decrease. Our wholesale revenue outlook remains unchanged with an expected decrease of approximately 20% year over year. Similarly, we continue to expect gross margin to stay consistent with fiscal 24. Based on our performance in the first nine months, and revised outlook for D2C comparable sales and a higher investment in marketing activities. We now expect the adjusted EBIT margin to range between flat to down 100 basis points compared to the prior year. This is a revision from our previous range of an increase of 60 basis points to a decline of 60 basis points. As a result, We expect non-IFRS adjusted income per diluted share to range between low single digit increase to flat compared to last year with approximately 98 million weighted average diluted shares outstanding. As a reminder, we continue to expect revenue distribution between the first half and second half of fiscal 24 to follow our historical pattern of approximately 25% and 75% respectively. To close out today's remarks, We are seeing clear signs of progress against each of our strategic priorities. The Snow Goose launch demonstrated the power of our brand to captivate consumers, and we are excited about this next phase for Canada Goose. In our channels, we are pursuing best-in-class retail execution and have seen evidence that our plans are working, both in the consumer response but also in the growth capabilities of our team. As we look ahead, we remain focused on what we can control. elevating our brand, driving operational excellence, and nurturing deeper connections with our customers around the globe. On behalf of the senior leadership team, I want to thank our teams around the world for everything they are doing to navigate the current environment while evolving the brand and delivering for our consumers on a day-to-day basis. With that, let me turn the call over to our operator for questions. Operator, you can open the line.

Thank you. And we will now begin the question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad to raise your hand and join the queue. And if you'd like to withdraw that question, again, press star 1. We also ask that you limit yourself to one question and one follow-up. Your first question comes from the line of Alex Perry with Bank of America. Please go ahead. Hi.

Thanks for taking my questions here. Just first, I wanted to ask about the revenue guide. So you kept the top line the same, but lowered the DTC comp sales forecast with no change to the wholesale guide. What are the puts and takes there to sort of get you in the same revenue range? Does it sort of assume a higher other revenue line? That's my first question. Thanks.

Sure, Alex. Thanks for your question. Yeah, so I think a couple of things. As it relates to, you know, obviously we know where we are on the 1st of February or so. And so we've got, you know, clearly a handful of weeks under our belt in performance in January, which we're happy about. I think our issue is that with not enough time left in the year, we didn't think that we could deliver our original expectation around D to C. And so we probably put a little bit of conservatism in that in that comparable sales forecast. And where there may be upside in terms of performance that we've seen today, we'll happily take that. As it relates to other, we're not anticipating really to be materially different than last year, which is where the guide is. And the same thing is true about wholesale, although that's a channel where there's a possibility of some upside if the rest of the year goes better than expected.

Perfect. And then just my follow-up, I wanted to ask about the 22% comp in North America in December, if I heard that correctly. Can you just talk about what you think drove that? Was that mostly the shift in the marketing activation? And then in terms of the momentum you're seeing in January, I think you spoke to some positive comps in January. Was that overall DTC comps in January are positive at the company level? And what do you think is driving the January momentum as well? Thank you.

Thanks, Alex. I'll take the first one. So 22% comp in December, yes, for North America. Really, that's driven strength of the US. And there's a few reasons for that. Of course, it absolutely was about the initiatives that we put in place. Our teams were, you know, well-trained. They knew how to capitalize on all the traffic that was coming. They knew how, you know, they had inventory. The marketing, though, component, I think, is a big thing. So if you remember, we were intentionally quiet in October and November to really support the Snow Goose launch. And so once that we fully turned that on and started activating, that really... drove strong momentum around the world, but saw the results of that in North America and stores in particular, and that has continued. So I think, you know, of course, in certain markets it was a little bit colder, and so that always is an added benefit, but primarily it's the combo of our teams knew what they had to do, they executed really well against our imperatives, and then turning on the marketing just drove the momentum and gave us the reach we were looking for.

In January, I think your question really is about, you know, some color on where positive comps are. So we are seeing at a consolidated level or at least consolidated D to C positive comp stores are particularly outstanding and that's across the world. So we're really happy about that. Now it's a little bit of a timing shift in Asia in terms of having earlier Lunar New Year. And so as we get into the comp component of that for last year's Lunar New Year, which was a little bit later, it's possible we're going to see a little bit of slowing in performance in Asia in the first few weeks of February. continued acceleration. And I'll just underscore the point Kerry made, and this goes a little bit to where the EBIT guide is as well. We have continued to spend on demand generation and marketing activities, both top and bottom funnel, as we come through January, because we know and see that it's working. And so we recognize that it might have a little bit of short-term pressure in terms of our ability to deliver EBIT for the year, but we know that it's working.

Perfect. Very helpful. Best of luck going forward. Alex.

Again, if you'd like to ask a question, please press star one on your telephone keypad. Your next question comes from the line of Jonathan Comp with Baird. Please go ahead.

Yeah, hi, good morning. Thank you. Maybe just first to follow up there, Neil, could you give any more color? I know that implied fourth quarter, given the seasonality of the business, there's a pretty wide range on outcomes yet implied by the full year guidance. So just any other detail or color you can share on some of the assumptions you're making in the fourth quarter?

Yeah, I mean, I think the math kind of squares with the full year guide, but I think the one thing I'd point to is that we're anticipating to be just a little bit better on gross margin year over year, and so that may not be completely clear in the guide because the full-year guide is flat on gross margin, but the Q4 number is likely to be a little bit better, and that's going to translate to some benefit. And as I just said, we continue to expect to spend in marketing while those numbers are delivering. And so down the P&L, that's going to put some pressure on operating income. And of course, if revenue outperforms, then that's also a help.

Okay, thanks for that. And then maybe just a bigger picture takeaway question. As you step back and look at the performance of the new product and merchandising initiatives, the shift in marketing strategy, but also some of the short-term pressures, what are you taking away in terms of factors that are unique to the quarter versus – you know, any changes or implications for both the future growth of the business as well as the profitability, just as we think forward beyond the fourth quarter here?

Yeah, so I'll take that. I think the biggest thing for us is, you know, we know we, again, it was intentional, but starting later obviously has an impact on it from a short-term basis on Q3. So really not activating our marketing until, end of November, that has an impact, and that wouldn't be our plan moving forward. I think the thing to take away from that, though, is this was really such a foundational moment. So it has an impact short-term, but when you think about that long-term, and we're seeing the impacts of that throughout the quarter and into Q4s, this was such a different way to come to market. It was a different creative level. It was a different execution level in terms of the quality of the boldness of the events that we did, whether it was in APAC or whether it was in EMEA, whether it was in North America. So that is like a new way forward for us. And that will continue to pay dividends, you know, in Q4, Q1, Q2, Q3, forever. And so that's how we're thinking about that. In terms of just the strategic or the timing and the strategy around marketing, of course, we would always want to be pulling that earlier. And so that's reflected in our plans as we look at FY26.

I think I'd add to that that what's really encouraging to us is the proportion of the business that's happening outside of downfield underwear. And so really strong performance in apparel and fleece in the other categories. And so as we move away from, you know, in terms of the retail footprint, away from sort of traditional colder weather spots, we love what we're seeing in terms of adoption rate for those other categories. And clearly that's an area where we expect to lean into.

Your next question comes from the line of Brooke Roach with Goldman Sachs. Please go ahead.

Good morning, and thank you for taking our question. I was hoping we could dive a little bit deeper into the brand resonance that you're seeing with the Chinese consumer. I know there's some noise with marketing timing shifts and a shift of the Lunar New Year, but as you spent more money marketing in the market and launched new products, specifically Snow Goose, Can you talk a little bit about the consumer response you saw with the Chinese consumer, as well as what you view as the current competitive and macro environment leading to potential for growth in that market on a go-forward basis? Thank you.

Sure. Thanks for your question, Brooke. So the response was, it's pretty consistent globally in terms of just how people are responding to snow goose as a capsule collection. But in China, you've got to remember, it's one of our healthiest markets in terms of brand awareness, brand strength. And so the addition and all the energy and the marketing investments that we made in that market only amplified that. And so we continue to see that, as I said, in January, their activation, I can't remember the exact date, but it was close to mid-December. And so that really started to turn on and we've just seen that momentum build week over week. So the response has been really strong. They love the newness. As Danny mentioned, I think in his remarks, you know, it didn't just bring in new customers, it also really appealed to existing customers. So two-thirds of the purchasers globally of Snow Goose were existing customers. So it did the job that we needed to do, and we saw that in China, we saw that in India, we saw that in North America. So very happy with those results. In terms of the macro view, I mean, it continues to be pressured. When you look at Hong Kong, Macau, Taiwan, those markets, you know, we're still seeing lower traffic levels. Mainland China is a little bit more mixed. We had really strong performance on Douyin, as we talked about. Golden Week was strong. Lunar New Year, we're really happy with what we're seeing there. So it's still a tough market, but we're seeing the momentum in the places that we are investing in. And so those commercial moments, we're really happy with the results that we're seeing.

Just as one quick follow-up, if we could pivot to the outlook for wholesale Great to see some improving sell-throughs in North America wholesale. Can you speak to how those conversations with your wholesale partners are trending for fall and winter 2025? What is your outlook for stabilization in the wholesale channel into the next fiscal year?

So wholesale, as I said in my remarks, the strategy is working. So we're having very positive conversations with our partners. us being very selective on the ones that we're investing with, the ones that are brand aligned, that see the future, that see the potential for us to be a 360 relevant brand, those are going really well. So the partnerships that we've done, you've heard us talk about the PBI activation at Selfridges, those are working. So not only just in the quarter of driving stronger sell-through, so they've all have lower inventory, but they're seeing stronger sell-through results, which is exactly what we want to see. Because of that, there's cleaner markets, And they're holding price. And so that is voting well for future conversations. They're really excited about Haider and what he's bringing and the energy and the newness and sort of the bold color palette. So it feels like there's a renewed energy and a trust there that goes both ways, that we're really excited about what that means for the future. So we saw most of that in Q3 in North America, but having strong conversations in EMEA as well. and saw ATS orders in both of those markets. In APAC, it's much more of a growth from a travel retail perspective, and so that obviously you know that goes into our wholesale channel, but similar response. Very excited, understand the future, see what we're doing with the investments, and it's starting to pay off.

As far as 26 goes, we're in the middle of our process, so we'll update that outlook on the next call as we normally do.

Great. Thanks so much. I'll pass it on. Your next question comes from the line of Oliver Chen with TD Cowan. Please go ahead.

A lot of the Hyder product has been exciting. What have been key learnings and also your thoughts on launch cadence and the interplay with the new design and product development talent you mentioned? A second on traffic. How has that trended digitally and physically in terms of store traffic or any major call-outs? by geographies would be helpful as well. And third, longer term on pricing, what do you see happening across the portfolio? Perhaps like for like and mix as you think about modernization of the assortment. Thank you.

Hey, Oliver. Thanks for the questions, Danny. Key learners from the first capital provider, we were really happy with how it performed. we validated and revalidated that this new energy at the top of the brand and the new way we're launching Snow Goose really brought new customers, existing customers, and also there was lots of cross-selling that went on. So it really did what it was supposed to do in terms of cross-selling and bringing more customers. I think, you know, I think that the product was, we got some amazing product feedback, amazing feedback on the campaigns that we did. I think that, I think that we're entering a whole new place now with, you know, with regards to the way our brand is being perceived again. And I think that Hydra, Hydra as our career director has really, catalyze that. And I'm really excited for the next few seasons to come up. We're going to double down and it's going to be even better.

And I think I'll add to that, Oliver, that some of the product development and operations insights you heard me say in the remarks, how new and different this was for us. These products look very different. The materials are very different. The elevation design and the speed at which we executed it was also really different. And so that just required new muscles across the organization, the way design, product development, manufacturing supply chain all linked together, the way we migrate product from the floor of the factory to the stores in a much faster period of time. We experimented with a lot of new things there, and those will have paid future dividends both in future Snow Goose capsules, but more importantly, we're taking a lot of those learnings about how to be more nimble into the mainline. And with Judah joining with an additional investment making in design product development resources, our capabilities there are only going to grow.

As far as traffic goes, just on the sort of second theme, Oliver, I'll start with e-commerce. I think that dovetails nicely with the answer Danny gave around how much interest there has been from the Snow Goose moment and, you know, sort of the rest of the particularly digital marketing spend that we've had. We're way up on traffic to the e-commerce site over in the third quarter, which is exciting. If I carve out a little bit of that, there's some benefit to Douyin, which I'm sure you understand has maybe a much higher number of sessions, but that's also encouraging that new channel, new type of commercial experience, new way to touch our customers has also been met with some real interest. I think as it relates to the store traffic, it's maybe a little bit more of an indication of macro environment that we experienced throughout the quarter. And so, traffic was down a little bit across the entire portfolio within the individual regions, you know, US and Canada in particular as the quarter wore on, much improved and over the quarter was up. In Asia, flat on the quarter, but again, early part of the quarter challenged and good in markets like Japan, where there continues to be an influx of tourism, a little bit softer in China. And again, as January, as the calendar has turned and January has unfolded, it's been pretty good as well. Europe's a market where it's sort of a tale of two halves. The UK is a spot where we have experienced and seen more macro headwinds than we have in continental Europe, where traffic's up and we're really happy that continues to be challenging. That's not a surprise, I don't think, given the news. I'll just make a real quick comment on the pricing. I think we haven't really done a lot of different things on pricing. We continue to look at it across the categories, across the world, but mainly focused on what the consumer value proposition is and exactly what we are delivering for the consumers. And as Judith gets her arms around what the merchandising is, plan looks like, and we introduce more things from the snow goose collection, we'll continue to evolve what that pricing looks like.

I can just add one quick point just on pricing. The one thing that we're encouraged by is we're not seeing it as a limiter. So when you look at the moments, like whether it's Black Friday, whether it's holiday, price is not an issue. And so that is obviously a factor. So you know that snow goose is already at the top of the pyramid, and that will continue. But as Neil said, we're researching that, and it's always about meeting that consumer demand with the right price point with the right product.

Very helpful. Thanks. Best regards. Thanks, Oliver.

And that concludes our question and answer session, and I will now turn the call back over to management for closing comments.

Thank you, operator, and thank you, everyone, for your continued interest in Canada goose. To the extent that there may be additional questions, we're always here, either myself or the IR team, to handle those. Take care and have a great day.

Ladies and gentlemen, this does conclude today's conference call. Thank you for your participation, and you may now disconnect.