Grindr Inc.

you know, slowly launch it in a few more markets to kind of parallel test and get user feedback in those as we work on scaling this product through the end of next year. And next year is not going to be focused on monetization with right now. It's going to be very much focused on scaling engagement and getting as much as good of a product experience as possible set up for the user. And then I'll turn over to Vanna for the last question.

Hi, Nick. Just to follow up on the ads, so yes, we've had a strong quarter across really all of our business lines, including indirect revenue, which grew at 43% year over year. As you know, ads are a differentiator for us because of our robust premium offering and our ability to really monetize here. We also have fairly nice margins on this because there's really no third-party payments to the App Store or Google. And so when we joined, I'd say the ad business had been a little underinvested, both from a tech Susy King, perspective and from a sales talent perspective, both of those have been addressed and are in the process of being being addressed we've opened up more third party ad partners that demand has been able to be filled by us. Susy King, And we've also enhanced our ad formats and what I mean by that is really native ads we're starting to think about rewarded video and we're also having more interstitials and those interstitials. are slightly more complicated and therefore drive a little bit higher CPM. So we're still really early in our journey, I'd say, for ads, but we feel pretty confident that we'll be able to continue to show some real returns here.

I mean, even little things like the ordering of what would appear in the ad, so our order had been set up where a house ad would appear first and then an external ad would appear second, which obviously does not make sense from the perspective of making money on the ad. And so we switched that, which is obviously not a major thing, but actually had a very positive impact. So it's just an area where huge opportunity and not a lot of attention had been paid. And so we did a lot of work last year to set up the business well for this year and a lot more work is being done this year to move us into a successful growth year for ads into 2025. Thanks, George.