W.W. Grainger, Inc.

Greetings and welcome to the WW Granger second quarter 2025 earnings conference call. At this time, all participants are in a listen-only mode. The question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note that this conference is being recorded. I will now turn the conference over to your host, Kyle Bland. Vice President, Investor Relations. Thank you. You may begin.

Good morning. Welcome to Grainger's second quarter 2025 earnings call. With me are D.J. McPherson, Chairman and CEO, and D. Merriweather, Senior Vice President and CFO. As a reminder, some of our comments today may include forward-looking statements that are subject to various risks and uncertainties. Additional information regarding factors that could cause actual results to differ materially is included in the company's most recent Form 8K and other periodic reports filed with the SEC. Results for the second quarter of 2025 are consistent on both a reported and adjusted basis, but will be compared to adjusted results from the prior year period, which were normalized for restructuring costs incurred in the second quarter of 2024. Definitions and full reconciliations of our non-GAAP financial measures with their corresponding GAAP measures are found in the tables at the end of this presentation and in our earnings release, both of which are available on our IR website. We will also share results related to Monotaro. Please remember that Monotaro is a public company and follows Japanese GAAP, which differs from U.S. GAAP and is reported in our results one month in arrears. As a result, the numbers discussed will differ from Monotaro's public statements. Now, I'll turn it over to DG.

Thanks, Kyle. Good morning, everyone, and thank you for joining today. In the second quarter, the external environment continued to present a degree of uncertainty. What we're observing in the field, though, is largely business as usual, with a sharp focus on execution. Customers are seeking reliable partners who can help them manage the current complexity, and Grainger is proud to be that partner. I recently spent some time with manufacturing and industrial customers in Salt Lake City, These conversations consistently focused on how Grainger can help them drive efficiencies, lowering their purchasing costs, and improving inventory management. In times of uncertainty, our role becomes even more important, and we are uniquely positioned to help our customers strengthen their purchasing processes and overall operations. To that end, we continue to collaborate closely with our supplier network to uphold our standard of getting customers the right products when and where they need them. We build a strong foundation anchored by a world-class supply chain and enhanced by strategic investments in product information and digital capabilities. These efforts combined with our scale, deep supplier relationships, and ability to provide alternative product solutions allow us to deliver unmatched value in any environment. Beyond serving our customers' operations, we also recognize our broader responsibility to the communities we serve. In times of need, we remain steadfast in our commitment to supporting local communities with emergency response and recovery efforts. It's a part of who we are and how we show up every day. I am proud of the resilience and dedication demonstrated across our organization and remain confident that our team will continue to deliver value for our customers, our communities, and our shareholders. In the second quarter, we delivered solid results that, in total, were largely in line with our May verbal guide. Total company reported sales for the quarter were nearly $4.6 billion, up 5.6% or 5.1% on a daily, constant currency basis. Operating margins for the company were 14.9%. and diluted EPS finished the quarter up 21 cents to $9.97. Operating cash flow came in at $377 million, which allowed us to return a total of $336 million to greater shareholders through dividends and share repurchases. Importantly, while the headline results for the second quarter played out largely as expected, they do reflect our estimate of tariff-related LIFO inventory valuation headwinds. As Dee will discuss, without this LIFO impact, our operating margin would have been flat year over year in the period. As we look ahead, we anticipate that continued LIFO headwinds, along with further price-cost timing pressures, will impact our performance in the back half of the year. And as a result, we are updating our earnings outlook for 2025, which Dee will detail in a moment. Importantly, these accounting and timing effects are mostly transitory, and our expectation is the gross margin will begin to recover over time as we work back toward our price-cost neutrality target. And with that, I'll turn it over to Dee to go through the details.

Thank you, DG. Turning to slide seven, you can see the high-level second quarter results for the total company, including $4.6 billion in sales, up 5.1% on a daily constant currency basis. Within the period, we saw gross margin softness from segment mix and from the aforementioned tariff-related impacts within the high-touch business, including noise from LIFO inventory accounting. This led to total company operating margins of 14.9% for the quarter, down 50 basis points compared to 2024, but roughly in line with our communicated expectations. Diluted EPS for the quarter of $9.97 was up 21 cents, or 2.2% higher compared to the prior year period. Moving to segment level results. The high-tech solution segment delivered solid growth in the quarter. In total, sales were up 2.5% on a reported basis or up 2.8% on a daily constant currency basis, with growth across all geographies and local days, local constant currency. Results were driven by continued volume growth and modest price inflation in the segment. From an in-market perspective, our indicators suggest the MRO market remained muted but was softer than expected. We saw strong performance with contractor and healthcare customers, which helped to offset slower growth in other areas of the business. For the segment, gross profit margin finished the quarter at 41%, down 70 basis points versus prior year. In the quarter, we saw negative price cost spread as we progressed negotiations with suppliers and elected to not pass any off-cycle price increases onto our customers. This caused timing-related lumpiness in the period. However, as pricing catches up, starting with our regular September cycle, we expect price costs will begin to recover. Further, because we are on LIFO, we had to pull through the current estimated impact of all effective cost increases known to date putting further pressure on margins in the quarter. These two tariff-related impacts were only partially offset by favorable mix and freight in the period. And I would note that if we were not on LIFO, our gross margin rate would have been flat compared to the prior year quarter. On SG&A, we slightly delevered in the quarter as we continued to invest in marketing. These costs along with our annual merit increases that went live to start the quarter were only partially offset by productivity gains and sales leverage. Taking all of this together, operating margin for this segment finished at 16.6%, down 90 basis points versus the prior year quarter. Now focusing on endless assortment segment. Sales increased 19.7% or 16.3% on the daily constant currency basis, which normalizes for the FX tailwinds realized in the period. Zorro US was up 20%, while Monotaro achieved 16.4% growth in local days, local constant currency. At a business level, Zorro continues its strong momentum, driven by growth from its core B2B customers, along with improving customer retention rates. At Monotaro, sales growth remained strong with continued growth from enterprise customers, coupled with solid acquisition and repeat purchase rates with small and mid-sized businesses. On profitability, operating margins for the segment increased by 200 basis points to 9.9% with both businesses contributing to the favorability. Monotaro's margins remained strong at 13.2% as they continue to gain operating leverage. At Zorro, operating margins accelerated sequentially and were up 380 basis points year-over-year to 5.8%, aided by gross margin flow-through and strong top-line leverage. As sales comps become more pronounced for Zorro in the back half of the year, we do anticipate this margin outperformance will moderate slightly as the year continues. Beyond the results, you will see in the appendix that the team took steps in the period to optimize Xero's assortment. Specifically, net SKUs declined by $1.1 million in the quarter, driven by the elimination of some low-volume, low-service items. This near-term reduction is part of an ongoing effort to further improve the customer experience at Xero and has no impact on our go-forward strategy or expected financial performance. Looking forward, our optimization efforts will continue over the next several quarters, but we expect net assortment growth for the business over time. Overall, we had an exceptional first half across endless assortment, and we remain confident in the team's ability to continue delivering strong results going forward. As we look to the back half of the year, I thought it would be helpful to share a brief update on where we are with tariffs. As we shared during our first quarter earnings call, we took initial pricing actions in May primarily related to Section 232 and the first wave of announced tariffs on China. These initial pricing actions only apply to a small portion of our products, largely those where Grainger is importing the product directly. As part of this initial wave, we did not take any pricing action on the reciprocal escalations. Consequently, we expect our initial pricing actions to hold as they relate to tariff levels that remain in place today. At this point, it's a bit early to get an accurate elasticity read, but as the full competitive set takes price through the cycle, we still expect these May price actions will approach the previously discussed 1 to 1.5% net annualized price inflation run rate for the high-touch business. On the vast majority of our remaining products, where Grainger is not the direct importer, we continue to work with our supplier partners regarding tariff-related cost increases. We finalize the negotiations on a number of impacted SKUs but expect conversations to be iterative throughout the balance of the year as the tariff environment remains highly fluid. Looking ahead to the third quarter, we expect to adhere to our regular cycle with our next pricing action slated to go live in early September. This round will include some further increases on products directly imported by Grainger to reflect current tariff rates, which are higher than what we passed in May. The September cycle will also include initial pricing actions on supplier imported products where we have finalized negotiations. The past price from this round is expected to result in net annualized incremental price of 2% to 2.5% on a run rate basis for the high touch business. Note that these run rate price figures are annualized and on a cumulative basis will lay across the full year 2025 to deliver close to 1% price in total for the high touch business. As we wait on pricing actions until September, We do anticipate continued headwinds from price costs and further LIFO inventory valuation impact in the third quarter. But as we pass price, we expect gross margin will recover to more normal levels over time. The team continues to stay nimble as the cost environment evolves, and we take actions as needed over the remainder of the year and into 2026. Despite the anticipated lumpiness, we remain focused on adhering to our two core pricing tenets, to remain price competitive and to achieve price cost neutrality over time. Now, moving to the updated outlook for the remainder of 2025. First, we're adjusting our sales outlook to reflect both the latest FX rates and the aforementioned pricing actions. the latter of which we expect will contribute around 1% in total for the high touch business in 2025. These tailwinds are partially offset by the softer than expected MRO market we've seen to date, which we don't expect will recover in the back half of the year. More notably, as DG mentioned at the beginning of the call, we're updating our outlook to reflect the tariff-related price cost timing headwinds and our current full-year estimate for the LIFO valuation impact. Consequently, we've lowered our gross margin guide with the total company now expected to be between 38.6% and 38.9% or down 80 to 50 basis points year over year. Our SG&A outlook remains largely unchanged, And therefore, this gross margin pressure will flow through to operating margins, where we now expect the total company will finish between 14.7% and 15.1%. This all translates to earnings per share between $38.50 and $40.25, roughly 1% year-over-year at the midpoint. Updates were also made to our supplemental guidance, which included a $100 million increase in expected capital expenditures due to timing of DC network investments and a related offset to our share repurchase outlook. This updated outlook assumes no changes to the effective tariff schedule as of July 31st. The third quarter is off to a solid start with preliminary total company July sales up slightly north of 6% on a daily constant currency basis, aided by softer comps in the prior year period. We expect growth will moderate as the quarter goes on and anticipate total company sales for the third quarter to be up north of 5% on a daily constant currency basis. As discussed, growth margin will see further pressure in the quarter, driving a sequential decline in total company operating margin to around 14.5%. With that, I'll turn it back to DG.

Thanks, Dee. Overall, I'm encouraged by how the team continues to manage through this uncertain and evolving environment. Although we did slightly lower our 2025 outlook, it is primarily the result of a softer-than-expected market and transitory impacts on gross margin, neither of which change our view of how the business is operating overall. I remain confident in our strategy and our ability to drive long-term value for all stakeholders. And with that, we'll open it up for Q&A.

Thank you. And ladies and gentlemen, at this time, we will conduct our question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate that your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Once again, to ask a question, press star 1. And your first question comes from David Manthe with Baird. Please state your question.

Thank you. Good morning, everyone. First question on LIFO accounting and the operating income impact. Looks like it was about, I don't know, 50 basis points or something. And I guess the question that's out here is, if you were on average costs for accounting here in book, would your second half outlook have changed at all? Or is this just a timing factor of the LIFO and price increases, et cetera?

So our performance, if we were on FIFO, would have been different. as you noted. However, as it relates to the outlook, our outlook would not have included the negative impacts of LIFO, but our underlying operations, I will say, are still very similar when you look at our ability to estimate the price increases outside of the LIFO impact and the timing of our cost changes. Those things I believe will remain the same. So the only real difference is that we would not have had this LIFO accounting impact flow through COGS and through the P&L in the way it is flowing through today. So when you look at specifically our EPS year-over-year, just comparing ourselves to ourselves, instead of being up two, EPS would have been up north of six.

Yeah, that makes sense. And then... As we're looking forward, Dee, you gave us some insight into third quarter. I think you said gross margin would step down again in the third quarter and operating income would come in at 14.5%, if I heard you correctly. Could we think about the progression from there? So I know operating income usually takes a step down seasonally in the fourth quarter. but not necessarily gross margin. So anything directionally you can talk to us about how the P&L is going to move from the third quarter to the fourth quarter, just so we incorporate that correctly?

Yeah, I do believe, you know, seasonally stepping from Q3 to Q4, we will still see the revenue trend through normal seasonality. But the point you make related to pricing, pricing will continue to build. with our September pricing change heading into the fourth quarter. And so we will start to see improvement in gross margins and expect to exit the year with improved price costs. And that's what helps with Boeing operating earnings at the end of the year.

Great. That's very helpful. Thanks a lot, Dee.

Your next question comes from Tommy Moll with Stevens. Please state your question.

Good morning, and thank you for taking my questions. Hi, Tommy.

Hi, Tommy.

It sounds like there was a judgment call made on the timing of when you're going to push through the second batch of inflationary factors here. And I think you referenced that you're just going to take it on the normal cycle in September. I'm just curious, what went into that decision-making process? Did you consider pushing in a more real-time fashion? Have you seen others do that in the marketplace? What were some of the gives and takes there on arriving at the decision you did?

Yeah, so we considered all kinds of different options here. We decided to keep our price increase on a normal schedule. We think it's the best thing from a customer stability standpoint, and we're hearing very good things from our customers about that decision. You know, we will be a little bit upside down in price-cost, but there are other factors that are actually moving sort of positively as well. And as Dee discussed, really the LIFO impact is the biggest impact on our GP right now. And so, you know, we felt like at stat we could manage this by going to 9-1 and away to 10-1.

Following up on Zorro, good update this quarter. It sounds like you did – some pricing optimization, and then also reduced the SKU count. If you can bring us into that decision-making process, how long have those initiatives been under consideration, and what's the lay of the land there as we go forward? Thank you.

Yeah, I think the pricing decision's been in the works for the better part of a year. We've been considering that and made some changes and have learned our way into what we actually did. It's a bit different tilt on pricing, which provides a better experience for customers. The SKU count one, you know, when you have millions and millions and millions of products, 12 million, 13 million products, it's healthy to go through and say which products are actually noise and not creating a great customer experience. So we basically identified a set of products, a fairly large set of products that we got rid of. We will continue to expand the assortment, but want to make sure we do it in ways that actually improve the customer experience. So that's really what that was all about.

Thank you for the insight. I'll turn it back.

Your next question comes from Chris Snyder with Morgan Stanley. Please state your question.

Thank you. DG, in your opening remarks, you talked about how in times of uncertainty, customers lean more heavily on Grainger. And we certainly saw that through COVID and all the supply chain disruption that followed. But it doesn't seem like we're seeing that same impact here, you know, in this current period of disruption. You know, outgrowth remains sluggish. You know, there seems maybe a little bit of less conviction in pushing price to get, you know, value for that, you know, supply chain partner status. So, I guess, I mean, maybe you would disagree with that. But why do you think, you know, maybe we're not seeing those tailwinds that we saw in other times of disruption?

Well, I think the pandemic disruption was very much a supply disruption, which is less the case this time. I think there hasn't been as many challenges getting supplies, so we may have seen some tailwinds there. You know, I would say a couple things. One is I don't think we have any lack of confidence in passing price. I think we're just trying to time it correctly for customers and marry it up so it actually makes sense. And so we still feel like we're going to be able to pass price through this period. We may not see as much cost as others as well, so our headline prices might not be as big, but there's mixed issues and all kinds of things that drive that. And in terms of share gain, actually the second quarter looked better from a high-touch share gain, and we continue to see significant disruption between our internal metric and the one-unit metric, the external one. And the internal one would suggest we gain quite a bit of share in the second quarter, and there's been surveys from your peers that suggested the market was down two or three even in the quarter. So I think actually share gain we feel pretty good about, again. So I don't know that we feel like we're not gaining share. We do. We do feel like we're gaining share.

Thank you. Appreciate that. And then I guess just on the gross margin, the 50 basis points guide down, Could you just kind of maybe talk about how that splits between the LIFO pressures, which it sounds like are higher than we're expecting in April, despite general de-escalation, versus how much of that pressure is just from price-cost timing into the back half? Thank you.

I just want to step back a little bit. So thanks for that question. I think it ties back to the last question, too, a little bit, which is back in Q1 when we were looking at the guide, there was information in the market related to tariffs. One piece of information was like China tariff was like at 135%, which it is nowhere near today. And so when DG talks about being really prudent about the timing of when we're going to take price, this is what we mean. Like if we would have taken that assumption which was very high level, very hard to measure at that point in time, and then roll that through our estimates, we would have had some jarring changes to guidance then, and then now, having had a whole quarter of better information, a little bit more certainty around tariffs, and then being able to actually estimate their near-term impacts, I think has put us in a better position And then that has also allowed our pricing team to take that information and then make better pricing decisions with our customers at this time. Back to your question related to how much is LIFO versus how much is price cost. The vast majority of, you know, the impact to us or like as an example to high touch, you know, in this quarter is, the LIFO impact, like 80 basis points. And so there is impact to price cost, but much smaller than the impact of LIFO. And we believe that will continue to be the case as we move through the year, because as we've noted, we will in September be then updating for the incremental increase that had been announced you know, on aluminum and steel plus some of the other changes that have occurred. And so that will also continue to flow through as subsequent LIFO adjustments. But as it relates to gross margin, none of that reverts unless we have deflation, which we don't see any coming. But gross margin will improve since we're on LIFO. because pricing will start to take hold. And so if there's one thing to walk away with, those of us that are on LIFO, you know, have a hotter impact or more negative impact of gross margin at the beginning of these cycles because we restate our entire inventory to the latest price or cost of goods and that flows through the P&L immediately. Over time as pricing takes hold and that LIFO impact normalizes, our gross margin starts to recover and improve. Different than those on FIFO who have the opportunity to flow through their lower cost inventory while they're taking price leading to higher gross margin that then starts to mitigate through the cycle So over time, our growth margins will become much more comparable to others based upon the differences in our accounting treatment. So we expect our growth margin and specifically our price cost, which is not the biggest impact here, it is a timing difference, to moderate as we go through the end of 2025 and into early 2026 as we continue to take price.

Thank you. I appreciate that.

Your next question comes from Jacob Levinson with Malleus Research. Please, your question.

Hi. Good morning, everyone.

Good morning. Good morning.

I realize these tariffs are a moving target, but if you've got, you know, if you have a 30% tariff on China today and obviously different rates than some of the other major manufacturing centers, is, is the economics of, of private label really changing versus the branded side? Cause I assume it's probably not necessarily straightforward cause you've got branded stuff that's also being made in China or Vietnam, but I'm just trying to get a sense of, of whether there's been a real shift in terms of the economics of private level.

Yeah. So I guess, um, you know, first of all, I would say, I would say that, you know, we, we do have a lot of us private label production, so that isn't, is not affected. certainly the China component of private brand could be impacted. It really depends. Without sort of giving you a direct answer here, it really depends on the SKU level analysis. So there are some SKUs for which a 30% tariff might make them much less competitive to the national brand. And there's many where it doesn't matter. You're still more competitive coming from China. So really, it's happening at the SKU level. We're watching it very closely. I suspect once we get through the next quarter, we'll have a lot more to say about what we're seeing. It's still really, really early in terms of what we're seeing from the cost increases on a private brand. But it's going to vary dramatically by SKU, and we'll have a better perspective over time.

Okay. That makes sense. And just on a brighter note, Azura seems to be heading in stride there. I know Tommy asked about it as well, but can you just help us understand, like, what's What's really changed in that business? I know there's been a lot of cross-pollination with Monotara, but it seems like they're finally kind of getting the flywheel going there.

Yeah, yeah. I think, you know, I'd point to a few things. One is I think they've done a nice job of improving who they target to acquire and then getting to repeat business with those customers. And that includes how they think about what products they promote, how they think about evaluating customers initially and then how they think about basically marketing to those customers that are attractive. And so a lot of what Monotaro has done to be successful, they built and ported over the logic. It's a little bit different in this context, but to basically get to that repeat business. And that repeat rate is really, really important. That's up about 200 basis points year over year, which is a big deal to that business. The other thing I'd say is as they grow, they had already built out a lot of the capabilities. They get really good leverage when they grow. at this point because they don't need to add nearly as much cost. So those two things are really working in their favor.

All right, good color. Thank you, DJ. I'll pass it on. Thanks.

Your next question comes from Ryan Merkel with William Blair. Please state your question.

Thanks. Hey, all. So it sounds like a key message here on gross margin is that the update is more about LIFO than it is price-cost. So my question is, the new 50 basis point headwind to gross margin for the year, how much of that is LIFO and how much of that is price cost timing?

I will say the majority of that is LIFO. And again, I think we'll really start to see the price cost portions of that unwind into 2026. There is a component there, but as I noted, I kind of noted the impact of high touch in this quarter is significant. You know, it is the main event when you look at the year-over-year decline to high touch gross margin.

Yeah, I would just say, you know, we've said this a few times, RGP would have been flat year-over-year, which is actually better than we expected to start going into the year if we didn't have LIFO. So while we have some price-cost headwinds, we have other things that have been positive as well. And so LIFO on the math basis is the entirety of what we're seeing right now.

Okay. That's helpful. And then my follow-up, this might be kind of a hard question, but there's new tariffs being announced today, and one of the questions I'm getting from clients is, is there going to be more price-cost risk now in the second half if you have more tariff-driven inflation?

Hard to tell. So, I mean, clearly China is the most significant trade partner we have at this point. So some of the countries that are being announced have much smaller impacts than China does. And Mexico hasn't changed. They are a significant trade partner as well. So it just depends which countries have that happen to them. And right now there's obviously risk depending on what happens or opportunity as well depending on what happens going forward. But, you know, China is the biggest one we have to watch. And so, so far, I don't think the things that have been announced today would have a huge impact on us based on what I know.

Got it. All right. Thanks. Let's pass it on.

Your next question comes from Christopher Glenn with Oppenheimer and Company. Please state your question.

Hey. Good morning, DGT. Good morning. So you mentioned a great description of the decision-making process with deferring on price a bit, and you talked about the customer benefits and the good feedback there. I wanted to talk about maybe what long-term strategic goals you might have had in mind there along the way as well as this sort of a nice arrow in the quiver as you go through next rounds of contract negotiations and does it play into the wallet strategy? Share strategy.

I think our long-term share strategy is based much more on providing exceptional service, helping customers take out costs, helping them with their purchasing process, helping them manage inventory. But we do recognize that winning the tariff transition is not really a thing for us. For us, it's are we doing the right things for the customers and making sure we continue to build loyalty and trust. And so that's a big part of what we do, and we think that does help us in the long term. This wasn't really a specific point we were trying to make around share gain, but we do think it does help. We do think it helps us over time.

Okay, great. And just to follow up on Zorro, it's had tremendous sequential momentum the last few quarters. I think the high India guidance has kind of flattished through the back half. Is that just conservatism? You know, relative to 2Q on it.

Yeah, you know, last year they're cycling some tough comps, so it's just some modest deceleration, but, you know, nothing to worry about. We're still very bullish on their outlook.

Okay, thank you.

And your next question comes from Dean Dre with RBC Capital Markets. Please state your question.

Thank you. Good morning, everyone. Good morning. I'd like to circle back on the Zorro SKU pruning. You know, consider this to be a very healthy process, but I'd love to hear just a bit more detail on the algorithm, the approach here. Is it simplification? Do you look at returns by SKU, the volume that's being done? and the frequency of ordering. It's probably all of the above, but what is the net impact?

The net impact is basically nothing. These are skews that basically weren't moving. And frankly, we're probably not helping searchability on the website. And so these are very low risk, like no risk financial decisions that were made in the core.

Great. Would you be following a similar practice with the core Grainger offerings? Have you done any meaningful culling of the SKUs and maybe just kind of size that process for us?

Yeah, we do that on an ongoing basis. That is not new for us. We probably have 80,000 SKUs fall out every year roughly or something like that, and then we add a little bit more than that to get to the net assortment number. But that is a very well-trod path, and the analytics to make those decisions are very clear and have been in place for a long time. I think with Zorro, the difference is you've added so many so fast. We've added things that we didn't know if they were going to sell or not, and so if they didn't, then we made the decision.

That's real helpful. Thank you. Thank you.

Your next question comes from Chris Danker with Loop Capital Markets. Please state your question.

Morning. Thanks for taking the question. I guess, and sorry to come back to pricing here again, but just on high touch pricing specifically, you'd flag one to one and a half points of target price for the quarter. We came in basically flat. Was that fully offset by negative mix or was it a measure of weak realization on the price front there?

You know, when we laid out what we thought we would realize the one and one and a half, that was on an annualized run rate basis. And so you're right. In the quarter, you know, you'd have to look at how much of that the next quarter you would actually realize. Well, one, the actions were taken in May, so we didn't have the full quarter, so that's an impact. And then when you compare it to prior year 2024 actions, There's no offset there year over year because last year's increase was larger than the one we took this year. That explains a portion of it. The rest of it, though, we believe has to do with the fact that ourselves and others are taking price on different SKUs at different times, and it's really hard to read elasticity. Based upon what we continue to see, even including in this month, that is improving. And so we have conviction that on a run rate basis, we will get on an annualized basis to the 1% to the 1.5%. And as it relates to September, with that continued conviction and then the new and additional pricing of tariffs and other negotiated costs, we plan to pass enough to realize an additional 2% to 2.5% on an annualized run rate basis to cover those increases. And then as we stated in our prepared remarks, when you look at that across all of 2025, we expect to realize about 1%, you know, the combination of those two with the timing because we do, we are starting to see, you know, competitors take more price. And so we feel like we'll be in a more normalized environment and realization we'll get back to what we have seen historically.

Got it. Thank you so much for that, Dee. I guess just as a follow-up here, noticed you moved about $100 million from the buyback towards CapEx investment in the guide here. Just maybe some color on what we're spending on, what kind of projects are moving forward here that look more attractive today?

Yeah, what I would say is the vast majority of that is in the supply chain investment, and there was an opportunity to make an investment for the future. It's not going to be near-term, but it's longer-term. And it's important to give it a longer-term network evolution, and there was just an opportunity to add some money to the budget.

Yeah, thanks so much.

Thank you. And just a reminder to the audience, to ask a question, press star 1 on your phone. To remove yourself from the queue, press star 2. Our next question comes from Sabrina Abrams with Bank of America. Please state your question.

Hey, good morning, everyone.

Good morning.

Apologies. I'm also going to go back to pricing. But if I look at, like, the government pricing data for non-durable wholesalers, like the smaller machinery equipment and supplies wholesalers. The industry data is closer to like mid single digits up year over year. And I just want to understand maybe it's something in the definition of how you report pricing, but just want to understand like maybe the difference between what the government data suggesting inflation is running at versus reported pricing for you guys. Thank you.

Yeah. I mean, I think it's, that's, that's an interesting view. You know, obviously we, We look at, first of all, we think we've got better scale and opportunity to not have the cost increases maybe that others might take. And so we tend to match, try to match our cost with our pricing. And that's what you'll see us do over the next few years. What Dee did talk about, though, is we will be run rate 3% to 4% at the end of the year for this year. So you will see us increase prices, but we're not having to take them maybe as soon as others do. That's not unusual for us when there's an inflationary environment. That's been the history.

Thank you. Then just on the high-touch volumes, they were better, I guess, than what I had in my model in the quarter. I think we have the monthly sales. I think July, you said, came in a little bit better on easier costs. Anything to call it on cadence of demand in the quarter? I understand you guys don't have a ton of You guys don't really have big capital project exposure, but I think what we're hearing from some of the other manufacturers is you did feel a little bit better about the macro in July, so just any color there.

Yeah, I mean, it's hard to talk about the macro. I think the macro has been one of the days. I do think we've, like I said before, we are doing better on share gain, and volume share gain was pretty solid in the quarter, and, again, we'd expect that in July. So it doesn't feel like a huge change, frankly. It feels like the demand environment is still relatively – muted, but we do feel like we're doing reasonably well in that environment.

Thank you. I'll pass it on.

Your next question comes from Ken Newman with KeyBank Capital Markets. Please state your question.

Hey, good morning, guys. Thanks for squeezing me in. Maybe to piggyback Hey, morning. Maybe to piggyback on that last question, you know, look, it does sound like you feel confidence around the net price realization of the back half on all the negotiations that are already finalized. I guess, is the confidence that volumes don't have another or don't have a negative response as you introduce these price increases really just driven by net customer ads? Or is it that you think there's also a stickiness to your current customers as it relates to volumes today?

Well, I mean, I guess what we would say is we think that price increases in general and inflation in general is going to have an impact on market demand. So we do have the market demand not doing as well on the back half as we had in the first half. So that's where you see that impact. We don't think we are uniquely exposed. We think everybody's doing the same thing, and so we feel confident in our ability to realize prices with that lower market demand.

Got it. Okay. And then just for my follow-up, switching gears to endless assortment, I think the total revenue guide kind of implies endless assortment grows similar on a total sales, maybe like in that high teen, a low 20% in the back half, but maybe the incrementals are slightly lower than what we saw in 2Q. V, is that right? And if so, just any comments on what's driving that deleverage?

Yeah, you do have that right. And again, we talked a little bit earlier about the fact that some of it is the comp that Zorro is cycling through because they had, you know, a stronger back half last year after some of the actions they took the prior year. And so when you look at it on a two-year basis, we feel like the numbers are, you know, in the right realm. So it's really a comping issue for EA.

Okay, understood. Thanks for the clarification.

And your next question comes from Patrick Bauman with J.P. Morgan. Please state your question.

Oh, hi. Good morning. One quick one on gross margin. So it looks like the exit rate on gross margin in the fourth quarter is maybe in the high 38% range. Given the timing of the price increases coming through, which I think you said we're going to annualize at 3% to 4%, maybe that hits at some point in 26%, but starting in late 25%, I guess. And then also the lifeway impacts to 25. Do you think 2026 will be a year of gross margin expansion back to that 39% level, just based on all those things and this lifeway dynamic that sounds like it's timing related?

I would say that would be reasonable, all things equal, and no other dramatic changes around there and things like that are announced.

Today we would say that would be very likely, you know, obviously things would change. But, yes, that is a way this should flow.

I mean, I'll take that as an encouraging sign because I actually wasn't really expecting a response from you on that. The next question was on government customer dynamics. it looks like things are relatively stable in the quarter after slowing a bit in the first quarter. Can you talk about, you know, whether you've seen, you know, contract cancellations at all impact your business there and whether you've been able to backfill that with other activities, just any dynamics within government, customer, federal versus state, local versus military, however you want to talk to it.

Yeah, I mean, so certainly the place we've seen We don't have contracts canceled. We typically are transacting in small orders with our customers, basically. But the non-military federal business certainly has been struggling. It's down. The military business has been good. State and local has been okay. Some states are doing well, some not. So it really, other than that, the small portion, we're 70% state and local, 30% federal. Most of our federal is the military. We aren't that impacted by this. It's a very small portion that has some impact.

Thanks a lot. Thank you, and there are no further questions at this time, so I'll hand the floor back to management for closing remarks.

All right, thanks for joining us today. We really appreciate it. You know, it's an interesting moment. From our perspective, obviously, MSS Arment had a really good quarter, had a lot of momentum. We feel like the high-tech model is gaining share, and the volume looks pretty healthy, and our underlying performance would have been pretty good, and quite good, actually, had it not been for LIFO, but We are on LIFO. So the reality is we have altered our guide based largely on that, as we discussed. And that will cycle through. And it's going to be several quarters until that cycles through. And that goes away as an issue. And also, we do believe that market demand is going to be relatively muted. And we've taken that down as well. And that's just a reflection of what we think tariff price increases are likely to do for the market. We also think that's temporary. Neither of those things changes the way we think about the business or run the business, and like I mentioned, we run it for long-term health and success. So we feel pretty confident about what we're doing and how we're doing it, and appreciate you joining today. Thank you.

This concludes today's conference. All parties may disconnect. Have a good day.