8/5/2026

speaker
Operator

Hello and welcome to Hagerty's second quarter 2026 earnings call and webcast. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask the question during the session, you will need to press star 11 on your telephone. You will then hear an automatic message advising your hand is raised. To withdraw your question, please press star 11 again. I would now like to hand the conference over to Jay Koval, head of investor relations. Sir, you may begin.

speaker
Jay Koval
Head of Investor Relations

Thank you, operator, and good morning, everyone. And thank you for joining us to discuss Hagerty's results for the second quarter of 2026. I'm joined this morning by McKeel Hagerty, chief executive officer and chairman, and Patrick McClymont, chief financial officer. During this morning's conference call, we will refer to an accompanying presentation that is available on Hagerty's investor relations section of the company's corporate website at investor.hagerty.com. Our earnings release slides and letter to stockholder covering this period are also posted on the IR website as well as our 8-K filing. Today's discussion contains forward-looking statements and non-GAAP financial metrics as described further on slide two of the earnings presentation. Forward-looking statements include statements about our expected future business and financial performance and are not promises or guarantees of future performance. They are subject to a variety of risks and uncertainties that could cause the actual results to differ materially from our expectations. For a discussion of material risks and important factors that could affect our actual results, please refer to those contained in our filings with the SEC, which are also available on our investor relations website and sec.gov. The appendix of the presentation also contains reconciliations of our non-GAAP metrics to the most directly comparable GAAP measures that are further supplemented by this morning's AK filing. And with that, I'll turn the call over to McKeel.

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Thank you, Jay, and good morning, everyone. Summertime in the Midwest is something special. The days are long, the roads are open, and the fun cars are out. Our 1.9 million members have been making the most of this year's driving season from Sunday morning canyon runs and cars and caffeine gatherings to track days and vintage car events. And one team, Hagerty, has been right there with them delivering the service, coverage, and community that define what we uniquely do. We report our second quarter results this morning, and let me give you the headline. The first half of 2026 was the best in Hagerty's history as measured by gains in policies in force, written premium, earned premium, and adjusted EBITDA. These are the metrics that best reflect the true vibrancy of our business. We blew through the 3 million vehicle insured milestone in the second quarter as we added a record 279,000 new members. Importantly, we are delivering high rates of growth while simultaneously investing in our teams, technology and member experience that will sustain growth as our compounding machine shifts into overdrive. Written premium growth of 19% came in well ahead of our prior full-year expectations for 15% to 16% growth. Our written premium growth is powered by new business count rather than rate, unlike the broader industry that fluctuates with the pricing cycle. Earned premium jumped 42% due to the strong written premium gains combined with the increase in economics under the new Markel fronting arrangement to 100%. And adjusted EBITDA grew 32% to $160 million due to the benefits of increasing scale combined with cost discipline. Reported gap revenue in the first half was down 6%, and our gap net loss was $5 million, reflecting the accounting mechanics from the new Markel fronting arrangement that we have discussed on previous calls. While the gap presentation of revenue and net income in 2026 continues to look different from prior years due to this new Markel fronting structure, The underlying business performance is stronger than ever. The key metrics above, policy count, written and earned premium, and adjusted EBITDA, are all running well ahead of expectations, causing us to increase our outlook for the year. More on that in a moment. Let me run through some of the first half highlights in more detail, shown on slide three, and Patrick will focus on the second quarter. The 279,000 new members added in the first half was a record for any comparable six-month period, boosted by State Farm conversions. The breadth of vehicles joining the Hagerty family continues to expand. Our classic cohort, Mustangs, Camaros, C10 pickups, and Porsche 911s, to name a few, is growing quickly. But the fastest-growing segment is the modern enthusiast vehicles, 1980s to 2000 sports cars from Japan, Germany, and the U.S., as well as off-road vehicles. The incremental demand is coming from the rising generation of younger collectors that grew up coveting these fun vehicles and now they have the disposable income to acquire them. This is the Enthusiast Plus target demographic and it is arriving as the demand from Gen X and Millennials and Gen Z quickly ramps up. Year-to-date quote volume from these younger generations now exceeds 60% of total demand. Our Enthusiast Plus program in Colorado is performing in line with revised pricing assumptions, and we are applying those learnings as we expand it into three additional states in July. Our high rates of PIF growth and industry-leading retention of 88% powers consistent compounding growth and provides us with excellent visibility into future revenue streams, particularly as we unlock our partnership opportunities by deepening existing relationships and adding new ones. The rollout of the highly integrated State Farm Classic Plus program is exhilarating. As of the end of the second quarter, State Farm agents are selling new Hagerty policies in 37 states. New tranches of states are coming online as planned and on budget. The conversion of State Farm's existing 525,000 collector car policies to the Hagerty platform is also progressing well, with 14 states in motion, and we remain on pace to complete the transition by 2028. We are also excited about our new partnership with Liberty Mutual, as well as the progress made on securing larger cohorts of vehicles with Progressive and trial programs with other national carriers that are performing very well. In our independent agency channel, we believe we have an opportunity to better inform and activate these 54,000 agents. We are investing in straight-through processing, and automated identification tools that enable agents to spot enthusiast vehicles already sitting in their daily driver books. We are also improving the educational resources that help agents understand what Hagerty can do for their customers, including enhancing customer retention. The addressable market of 36 million vehicles expands every year, and most of these cars are currently insured at generic daily driver rates by carriers that neither understand nor value them the way that Hagerty can. Omnichannel distribution is a key competitive advantage to drive outsized growth, and we deliver these high rates of growth with exceptional underwriting discipline. Hagerty-Rees combined ratio for the first half came in at 88%, with a loss ratio at 41%. Forty years of proprietary data on 48,000 makes and models combined with members that treat their cars with exceptional care is a combination that others cannot replicate. Let me turn now to our buy and sell business, Hagerty Marketplace, where total sales grew 17% to $65 million. Broad Arrow, our high-end live auction business, was the key driver of growth, with a first-half sales increase of 74% and an exceptional 91% sell-through rate. Private sales were down against the prior year period, which benefited from the sale of a large single-owner collection. The depth of demand we are seeing from buyers across multiple continents tells us something important about the health of our market. Great cars continue to appreciate in value, and buyers who care about provenance, condition, and expertise are choosing Broad Arrow because they trust our process and our team. I want to remind investors of something fundamental about our marketplace business. It is not just a revenue line. It is a customer acquisition machine. Every car that trades hands is a potential Hagerty insurance policy, and every auction catalog that circulates through our global community of members reinforces the Hagerty brand as the most trusted name in collector cars. The flywheel is self-reinforcing, and it grows more powerful with every member-centric interaction. Slide 4 is a useful reminder that the results we're reporting today aren't accidental. They are the output of a deliberate multi-year investment in distribution, technology, and the member experience. And the progress across each of these is exactly why we're raising our 2026 outlook. Let me close by stepping back to the bigger picture. We are now halfway through 2026, our structural transition year with the new Markel fronting arrangement, and the business is performing well above the high end of the ranges we shared last quarter. Given the strength of our first half and robust business momentum, we are raising our expectations for full year written premium growth to 16 to 17%. With better than expected flow through, we now expect GAAP net income of 18 to 30 million in 2026 and adjusted EBITDA of 270 to 280 million. Let me now turn it over to Patrick to run through the second quarter in more detail.

speaker
Patrick McClymont
Chief Financial Officer

Thank you, McKeel, and good morning, everyone. I will start by sharing some additional color on the second quarter's excellent momentum shown on slide five and six. We delivered written premium growth of 19% in the second quarter and 19% during the first six months of the year, marking an acceleration from last year's 14% growth due to record growth in new members. Adjusted EBITDA jumped 32% during the first half. This is what a healthy, compounding specialty insurer looks like when firing on all cylinders. As McKeel mentioned, the 2026 GAAP presentation reflects the Markel fronting transition. Starting January 1, 2026, Hagerty reassumed 100% of the underwriting risk on our U.S. book, a great economic outcome for Hagerty thanks to the 25% step-up in underwriting profits and investment income. Under the new structure, MGA commission revenue and the associated seating commission expense eliminate against each other in consolidation. That is why first half reported GAAP revenue of $667 million declined 6%, even as written premiums grew 19%. Let me break down our second quarter revenue. Earned premium grew 42% to $252 million, reflecting the PIF count-driven written premium gains combined with the increase to 100% quota share in our U.S. book. This is the structural improvement in our reinsurance economics, that we've been working toward for a decade with Markel. Commission and fee revenue for the quarter was $24 million. As noted, this line is no longer comparable to prior periods given the elimination of Markel-related commissions and consolidation. As state farm conversions ramp over the next two years, commission revenue inflects upward. Second quarter marketplace revenue was $40 million, up 48%, thanks to strong gains for both auction and private sales. Particularly at the high end of the market and for modern cars, demand has inflected higher since the start of the year and shows little sign of slowing. Membership and other revenue came in at $21 million, reflecting 10% growth in Hagerty Drivers Club paid memberships. And net investment income was $11 million during the quarter, benefiting from our larger Hagerty reinvestment portfolio and the steady returns from our predominantly fixed income allocation. Turning to profitability, shown on slide seven and eight, Hagerty-Ree's combined ratio came in at 90% in the second quarter, despite inflationary pressures. We believe the investments we are making in our underwriting team and in-house claims capabilities result in better outcomes for members and lower loss costs for Hagerty-Ree. Adjusted EBITDA in the second quarter was 75 million, resulting in first half EBITDA of 160 million, up 32% year over year. GAAP net income was $8 million in the quarter and includes the $64 million amortization of deferred seating commissions for 2025 policies. First half GAAP net loss was $5 million. During the first half of 2026, we incurred approximately $57 million in new acquisition expenses that were capitalized, of which only $16 million was recognized on the P&L. This resulted in a $41 million cumulative benefit in the first half 20 million of which was realized in the second quarter. We expect this benefit to diminish to 15 million in the second half with none in the fourth quarter as the new policy season and amortization catches up with costs. This is incorporated in our full year 2026 bottom line outlook and we anticipate that 2027 should reflect a clean, steady state P&L as these acquisition expenses normalize. Back to the second quarter. Net loss attributable to Class A common shareholders was $2 million. GAAP basic and diluted loss were both $0.02 per share. Adjusted loss per share based on approximately 361 million weighted average shares of Class A common stock outstanding was also $0.02. We recorded an income tax benefit of $6 million in the second quarter versus an expense of $6 million in the prior year period. The change in tax benefit period over period is driven by non-reversing differences between taxable income and pre-tax book income related to the Markel fronting arrangement. Chiefly, the Seeding Commission Hagerty-Reed deducts on its tax return, but that we eliminate in consolidation. Operating cash flow during the first six months was $186 million, almost double the cash flow from the first half of 2025. and a clear indicator of the vibrancy and improved economics of the new Markel fronting arrangement that also drove the accelerated movement of written premium to Hagerty Rhee under the new structure. As of June 2026, we had $298 million in unrestricted cash and total debt of $216 million, which includes $88 million of back leverage for Broad Arrow's portfolio of collector car loans. After the quarter ended, we announced that we had acquired Bennett, and the second largest specialty motorcycle insurer in the United Kingdom for £34 million. Our UK team has done a great job improving the performance of the business and returning to growth, and this opportunistic acquisition immediately triples our scale in an exciting market with a strong, member-focused business model. We are excited to welcome the Bennett's employees and members to the Hagerty family and are looking forward to what the combined entity can do over the coming years. A few investors have asked how we think about capital allocation following last year's secondary, so let me share some thoughts. Our first priority is to make investments that create additional value for our members and generate high returns for Hagerty. This means initiatives that expand our policy count, deepen the flywheel, improve unit economics, and create a compounding cash flow machine. Our second priority is to evaluate strategic acquisitions, such as Bennett's, that expand our presence in the ecosystem. These tend to be modest in size and infrequent. The third priority is to return capital shareholders. This is not on the agenda over the near term, given the high returns we can generate investing in our business. Let me close with our increased 2026 outlook shown on slide nine. The metrics that best reflect our operating momentum, policy growth, written premium, earned premium, and adjusted EBITDA are all tracking above expectations. Given the strength of our first half results, and visibility into the second half, we are significantly increasing our full year 2026 guidance. We now anticipate rent premium growth of 16 to 17%. We are also increasing our expectations for GAAP net income to 18 to 30 million and adjusted EBITDA of 270 to 280 million. Investors who are following GAAP revenue and net income will get a cleaner picture with every passing quarter as we move toward normalized results in 2027. We expect 2027 GAAP revenue should more closely track our mid-teens written premium growth, and GAAP net income and adjusted EBITDA will be powered by our compounding profit machine that is no longer masked by the 2026 Markel fronting transition expenses. The investments we are making in distribution, technology, and product, State Farm conversions accelerating, Enthusiast Plus scaling to additional states, and Doug Creek Delivering Cost Efficiencies are designed to sustain premium growth and steadily expand margins in the years to come. That wraps up our prepared remarks. Operator, we can open the line for questions.

speaker
Operator

Thank you. Ladies and gentlemen, as a reminder to ask the question, please press star 11 on your telephone, then wait for your name to be announced. To withdraw your question, please press star 11 again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Tommy McJoyant with KBW. Your line is open.

speaker
Various Analysts
Analyst

Hey, good morning. Thanks for taking our questions.

speaker
Tommy McJoyant
Analyst, KBW

The first one here is heard your comments around pitching to independent agents. Has your strategy around that shifted at all as you think about getting more of the 54,000 agents integrated into helping sell Hagerty policies?

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Hey, Tommy, good morning. Thank you for the question. We think the independent agent channel is a really key piece of our growth strategy. The challenge is 54,000 that we've accumulated over a long period of time is a very large group. So we've really put an incredible team together. Jeff really brought in Adam Van Loon to lead this whole effort and really is expert at thinking about how we're going to focus on the ones that will help us produce the most. How do we think about the ones that we can sort of move the zero to one strategy on the front end? And then how are we going to just take advantage of the fact that we have this larger ecosystem where we need to be communicating to agents that the idea of a classic car, sometimes the perspective that these are just very, very old cars has really shifted. That's a big part of our strategy. So it's data, it's communications, it's education, it's all of the above. And we want to be that partner in an agent's office when somebody like this comes in, not just with a really vintage car, but with one of these enthusiast vehicles that they need to send it to us.

speaker
Various Analysts
Analyst

Got it. Thanks for that.

speaker
Tommy McJoyant
Analyst, KBW

A question around thinking about the transition into next year once we have cleaner accounting. Obviously, there's a lot of accounting noise this year around the Markel transition, especially around the $199 million of transitional costs add back and the accounting for policy acquisition costs. Right now, just to help us with modeling, is it your expectation that adjusted EBITDA growth in 2027 can sort of keep pace with the written premium growth that you guys are contemplating. Just kind of helping us think about the impacts of this accounting noise this year. Thanks.

speaker
Various Analysts
Analyst

Sure.

speaker
Patrick McClymont
Chief Financial Officer

Obviously, we don't give guidance for 2027 until we get into 2027. What I would say is once we get through the complexity of this year, then the economics of the business are largely driven by insurance, and that will continue to grow in the mid-teens. and so that's the starting point. And then we'll figure out and communicate how much of our ability to drive margin expansion flows to the bottom line and how much of it we're going to invest back in the business. When I look at what's out there in terms of consensus, that's a reasonable starting point and then we'll kind of give your own point of view early next year.

speaker
Various Analysts
Analyst

Thank you.

speaker
Operator

Thank you. Please stand by for our next question. Our next question comes from the line of Charlie Lederer with BMO. Your line is open.

speaker
Charlie Lederer
Analyst, BMO Capital Markets

Hey, thanks. Maybe just following up on that last question, if you think about the moving pieces just from the accounting noise, I guess, would the only kind of dynamic next year from a comparison standpoint be that You have the increase in deferred acquisition costs, amortizing in the P&L, particularly, I guess, in the first half.

speaker
Patrick McClymont
Chief Financial Officer

Thanks. The two things that will be different will be, one, the transition cost, $199 million, is gone, right? So that's fully amortized by the end of this year. And so we don't have to worry about that next year. And the other is this dynamic on You know, the deferred acquisition costs that we're putting on the balance sheet this year. So we kind of started from scratch and we're building up that balance over the course of this year. That's been an add back. You know, it's been, you know, that's been a good guy, right? Because we're capitalizing that as opposed to running it through the P&L. But as we build that up and the amortization starts kicking in, it normalizes. And so that dynamic goes away pretty much by the end of this year. And next year will be a steady state. It'll grow, right? So you'll continue to build up that balance. But the relationship between what we're actually spending on a cash basis and what we're amortizing through the P&L will be much more consistent. Is that helpful?

speaker
Charlie Lederer
Analyst, BMO Capital Markets

Thanks. Yeah, sorry. I guess I was thinking from an adjusted unit standpoint. So the DAC is in the adjusted unit, but the transition costs are not, I think. They are this year.

speaker
Patrick McClymont
Chief Financial Officer

They will not be next year. Yeah, they are this year. Those transition costs are in there this year. What you'll see next year is zero under 2027. And then, you know, for a year or two, we'll have to have the prior year number in there, and then it just goes away entirely. It's truly a moment in time issue. Okay.

speaker
Charlie Lederer
Analyst, BMO Capital Markets

Thank you. And then I guess just as for my follow-up, McKeel, you cited the Enthusiast Plus quote volume driving demand. So I guess is that what's driving the upside to guidance and the results in the quarter? I guess can you give us some color around the contribution between Enthusiast Plus, kind of legacy Hagerty, and then State Farm in the quarter? Thanks.

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

No, thanks. Thanks. It's a good question. I mean, this is just overall demand. You know, we came into this year with a lot of momentum. We know that When you get a lot of momentum building in the back half of the year, it tends to carry through. We've seen this certainly through the first half, and it's across the board. Of course, we're absorbing this massive amount of state farm business right now, which I mentioned is on pace in terms of both the new states that we're turning on for new business as well as the conversion states, and those will kind of continue through a cadence. and then on through the next year. And what we hope is that we're fully, fully live with State Farm by 2028. But it's really across the board. Almost every channel is firing on all cylinders. And Eplus is a piece of it, but it's still very, very new to us. We were in Colorado for a long time. We've turned on a few more states. We'll be turning on a few more this year. And that's still very much, while the program itself is functioning, almost been a The startup mode, it's based on the fact that we get a lot of this demand for this business in the core program already. So it's not like a brand new thing for us. It's just an extension of what we already know. So all cylinders are firing here, and that's the bulk of what's attributing to the growth and the raised guidance.

speaker
Various Analysts
Analyst

Thanks.

speaker
Operator

Thank you. Our next question comes from the line of Elise Greenspan with Wells Fargo. Your line is open.

speaker
Elise Greenspan
Analyst, Wells Fargo Securities

Hi, thanks. Good morning. You guys highlighted progress. I think you said you made unsecuring larger cohorts of vehicles with progressive and then trial programs with other national carriers that I think you said were performing well. Can you just expand on those relationships and just kind of put some numbers on that if possible?

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Well, so we've had a number of these relationships up and running for a long time. Progressive is one that we're very proud of. If you go to Progressive today and try to get a quote on their website for some sort of vintage car, that works through a work stream that we've built together with Progressive. Progressive is obviously growing very, very fast. They're a huge insurance company, and they've turned on even more, a wider spigot, I guess you could put it to us. So we're seeing really, really successful growth. And then in terms of some of the other partnerships we mentioned earlier, we have the Liberty Mutual Partnership that we launched before and we're starting to turn that on and we'll be piloting more programs in the months to come that we'll be talking more specifically about. But I guess what we're trying to say is our whole world is not just State Farm and turning on these great State Farm states. We have a lot of new partnerships that we're working on and that will be part of our growth picture in the years ahead when we talk more specifically about it.

speaker
Patrick McClymont
Chief Financial Officer

Just to give you on progressive, one of the big changes recently is historically we were only seeing volume for those pre-1981 cars because of the VIN issue that we've talked about. So it was a static group of cars that we could see quotes on. We've evolved that relationship so now it's 25 years old and older. So we picked up just through that alone 17 years of additional cohorts that are out there and now just kind of roll forward on a go-forward basis.

speaker
Elise Greenspan
Analyst, Wells Fargo Securities

Thanks. So then as we think about just do business and just overall policy-enforced trends in the back half of the year, is there any seasonality that we should be considering?

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Well, the normal seasonality that we've talked about before, at least, is still in play. So, you know, there's a kind of a big bell curve to our growth, you know, kind of starts in March and April and kind of starts tapering off in October. That pattern remains the same. You know, even though there are sunny weather states that that shouldn't be the case, it just seems it has been the historic pattern of this business going back for decades. So, It remains, and it kind of reflects, the pattern is reflected in all of our past year numbers that you have available to you, and we'll continue to see that happen the same. And even as we've turned on some of these new partnerships, when large groups of policies become available for us, that same seasonality exists. So kind of, it's a springtime to falltime activity, and that's when people buy cars, and that's when they need their policies incepted.

speaker
Elise Greenspan
Analyst, Wells Fargo Securities

Thanks. And then just quickly, you guys... Oh, go ahead.

speaker
Patrick McClymont
Chief Financial Officer

So I was going to say, you know, under the new accounting, it's evolved a bit, right? Because it used to be that the commissions were showing up on the face of the P&L, and those were seasonal, right? Our big seasons were second and third quarter. Now that we're eliminating those commissions, and what's really dominating the revenue is the earned premiums, That turned out over the life of the policy, so it has a smoothing effect relative to history.

speaker
Elise Greenspan
Analyst, Wells Fargo Securities

Thanks. And then just on capital, right, you guys mentioned the recent Bennett's deal, and it sounds like, right, deals, I think you said, tend to be modest and infrequent. Are there other, like, I guess, how would you characterize, I guess, the pipeline of potential transactions today as you think about just the M&A component of your capital strategy? Thank you.

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Well, thank you. And I think, you know, that language is about as specific as we can be at this point. Bennett's was actually, you know, not something that had been long on our radar. And, you know, we've long wanted to find the right kind of acquisition that could help boost the scale of our UK business, which we've had for a long time, but it's never been huge for us. And so Bennett's kind of came onto our radar and we moved quickly at it and we were able to make it happen. and while we have a team that's very capable of analyzing and looking at these deals and making them happen, I was taking the approach of being very cautious for all the integration issues that companies see with absorbing employee groups and books of business and all that sort of thing and we'll look very carefully out into the future. We're not scrubbing the world looking for acquisitions but when they come up, we want to be able to act on them and our performance in the last year and what we think will be in the next couple of years will make it Thank you. Thank you. Our next question comes from the line of Mitchell Rubin with Raymond James. Your line is open.

speaker
Mitchell Rubin
Analyst, Raymond James

Hey, good morning. This is Mitch on for Greg. Retention went down 50 basis points year over year and 30 basis points sequentially. Can you talk about the trends you're seeing there and how much of that is on the core book versus a mix from the state farm book coming on?

speaker
Patrick McClymont
Chief Financial Officer

From a mix standpoint, the state farm book is so young. It's converting at a very high rate because we're deep into conversions now in a bunch of states. and the new business that we did place over the last year plus is also, your retention on that is quite high. And so it's a little bit of a downtrend in the core book. As we look at it, there's nothing, it's within the range of where we've been historically. So there's nothing about it that gives us particular pause.

speaker
Mitchell Rubin
Analyst, Raymond James

Thanks, I appreciate the color. And on the non-reversing tax difference you called out on the Seeding Commission deduction, does that benefit carry into 27 or should that run off?

speaker
Patrick McClymont
Chief Financial Officer

We're always going to have this dynamic, just the nature of how the consolidation accounting works. It will be less impactful over time. It will start to normalize as we get towards the end of this year. And then next year, it'll still flow through, but it's not going to be as evident here. And then the other thing that's going on is when you're in the neighborhood of break even, from a rate Thank you. Please stand by for our next question

speaker
Operator

Our next question comes from the line of Kevin Regentra with JP Morgan. Your line is open. Hi.

speaker
Various Analysts
Analyst

This is Kevin . Thanks for taking my question.

speaker
Charlie Lederer
Analyst, BMO Capital Markets

So the first is in relation to the guidance you issued. It looks like the increase in revenues versus EBITDA implies very high incremental EBITDA margin.

speaker
Various Analysts
Analyst

What's the driver of this?

speaker
Patrick McClymont
Chief Financial Officer

There's a few things going on. One, the overall performance year to date, obviously, has been quite strong and ahead of our internal expectations. And so that's reflected in the increase in guidance. And then part of what's going on is, from a cost standpoint, relative to our own internal plans, we're in a better spot. We've done a good job in terms of utilizing efficiencies. And so that is going to result in more flow through, the point you're making. and then also the marketplace business is also contributing, again, better than what we had expected year to date and some big sales coming up in the second half of the year and that business comes through. We had sort of planned for that, as you've seen in the disclosure, it kind of hovers around break even and now it's actually producing more profitability and so that impacts it as well.

speaker
Various Analysts
Analyst

Great, thanks. And then for my follow-up, there was a meaningful bump in new business count this quarter from $100K to $160K. What was the driver of that? Was there a discrete roll-up?

speaker
Patrick McClymont
Chief Financial Officer

Yeah, so the traditional business continues to grow at a strong rate, and then the incremental, the big bump is State Farm. So we are now into the conversion phase. I think it's 15 states that we're doing conversions in. So recall that with State Farm, we launch a new state, and initially we're just doing new business. And then after a period of months, once everybody's comfortable that everything's working, then we switch over and we start converting. And we've talked about the fact that it's north of 500,000 vehicles that they have on their current program that end up getting converted over to Hagerty. And so that's what's driving that big increase in new business count. That continues for the balance of this year. and into 2027. It's not until late 27 or even a little bit into 28 for some states that we finalize that conversion process.

speaker
Various Analysts
Analyst

Thank you.

speaker
Operator

Thank you. Our last question comes from the line of Mark Hughes with Truist. Your line is open.

speaker
Various Analysts
Analyst

Yeah, thank you. Good morning. The modern enthusiast business Could you refresh me on any differences there, premium for policy or the loss ratio?

speaker
Patrick McClymont
Chief Financial Officer

What do you mean by modern enthusiasts, Marc?

speaker
Various Analysts
Analyst

Well, just the more recent vehicles. Drives have had good success in the marketplace. That's a separate topic, but the younger cars, newer cars, but still... still falling in the vintage category. Just a modern enthusiast business as opposed to your more traditional older vehicles. Is there any difference in premium for policy? I think you made the point. Some insurance companies just look at them as old cars, but you look at them differently. And that being said, is there any difference in premium for policy versus your legacy business, let's call it, or in the loss experience.

speaker
Patrick McClymont
Chief Financial Officer

Okay, so the way to think about the current business that we've always been in, that will be driven largely by value, right, what the agreed value is up front, and then our underwriting. And so it kind of depends, right? If we're talking about something that is truly that special car, then The rates are going to be pretty consistent with what we've talked about. And again, it really depends on value. I think what you're kind of headed towards is Enthusiast Plus. And there, what we're talking about is cars that are typically going to be utilized more, and we're also having different underwriting around storage. Those are going to come with higher premiums. As McKeel described, that's a startup, and so it's in its early stages. Over time, that will start to flow through into the P&L.

speaker
Various Analysts
Analyst

Yeah, very good. On your existing relationships with carriers, is the productivity there or the flow-through rate, your experience, has that improved? Obviously, you've got benefits in terms of new business with State Farm, but how is your experience with your other relationships, other referral relationships?

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Hey, Marc. You know, as I might have mentioned earlier on a previous answer, I mean, we're really firing on all cylinders. All of our partnerships are being really well managed, and those carriers are seeing the same opportunities that we are. So not only do new cohorts of cars kind of come into view each year, but in many cases, we're just getting greater penetration into their distribution networks year over year. And a lot of that is just Call it the kind of ground war or time on task or just, you know, reps of us getting out there, meeting with their field teams, meeting with their territory managers, you know, activating at agent events, all of that sort of thing. So, you know, both the independent agency side of the house and the kind of carrier partnership side of the house, I mean, they're all contributing to our great growth trajectory right now. And, you know, really grateful for these partnerships. And they're very sticky. Our oldest partnerships are over 20 years old. and yet we're still turning new ones on and, you know, that's a pattern that we're going to work really hard to keep going.

speaker
Various Analysts
Analyst

Okay, appreciate that. Thank you. Thanks, Marc.

speaker
Operator

Thank you. Ladies and gentlemen, I would now like to turn the call back over to McKeel Hagerty for closing remarks.

speaker
McKeel Hagerty
Chief Executive Officer and Chairman

Thank you, operator, and thanks to everyone on the call for your continued support. I want to close by repeating where we started this morning. Hagerty has never been better positioned to serve the community of auto enthusiasts who trust us to protect their special toys. We have the fastest growing specialty insurance franchise in the collector market with a powerful recurring revenue model, low volatility combined ratios of 90%, and consumer-friendly rates. Our business is rapidly scaling as we work toward 3 million policies by 2030. The path is clear. The team is exceptional. The market is ours to win as we are creating something genuinely unique in the insurance world. Thank you, One Team Hagerty. These results are the product of your passion, your excellence, and your hard work. I cannot wait to see what this team is capable of delivering over the next decade. We look forward to seeing some of you in California next week where we will host our inaugural auction at the Quail Motorsports Gathering. and also at the Pebble Beach Concours and our Motorlux gathering and the Laguna Seca historic races will be all over the Monterey Peninsula. And we hope that you might be there to join us during Monterey Car Week. Until then, never stop driving.

speaker
Operator

Ladies and gentlemen, that concludes today's conference call. Thank you for your participation. You may now disconnect.

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