4/29/2021

speaker
Operator

Good morning and welcome to the Hilton Grand Vacations first quarter 2021 earnings conference call. A telephone replay will be available for seven days following the call. The dial-in number is 844-512-2921 and enter PIN 13714033. At this time, all participants have been placed in a listen-only mode and the floor will be open for your questions following the presentation. If you would like to ask a question, please press star 1 on your touch tone phone to enter the queue. If at any point your question has been answered, you may remove yourself by pressing star 2. If you should require operator assistance, please press star 0. If using a speakerphone, please lift your handset to allow the signal to reach our equipment. Please limit yourself to one question and one follow-up to allow the opportunity for everyone to ask questions. You may then re-enter the queue to ask additional questions. I would now like to turn the call over to Mark Melnick, Vice President of Investor Relations. Please go ahead, sir.

speaker
Mark Melnick

Thank you, operator, and welcome to the Hilton Grand Vacations first quarter 2021 earnings call. Before we get started, please note that we've prepared slides that are available to download from a link on our webcast and also on the main page of our website at investors.hgv.com. We may refer to these slides during the course of our call or question and answer session. As a reminder, our discussions this morning will include forward-looking statements. Actual results could differ materially from those indicated by these forward-looking statements, and these statements are effective only as of today. We undertake no obligation to publicly update or revise these statements. For discussion of some of the factors that could cause actual results to differ, please see the risk factors section of our 10-Q, which you expect to file after the conclusion of this call, and in any other applicable ICC filings. We'll also be referring to certain non-GAAP financial measures. You can find definitions and components of such non-GAAP numbers, as well as reconciliations of non-GAAP and GAAP financial measures discussed today in our earnings press release and on our website at investors.asgv.com. As a reminder, our reported results for both periods in 2021 and 2020 reflect accounting rules under ASC 606, which we adopted in 2018. Under ASC 606, we're required to defer certain revenues and expenses related to sales made in the period when a project is under construction and then hold off on recognizing those revenues and expenses until the period when construction is completed. To help you make more meaningful period-to-period comparisons, you can find details of our current and historical deferrals and recognitions in Table T1 of our earnings release. For ease of comparability and to simplify our discussion today, our comments on adjusted EBITDA on our real estate results will refer to results excluding the net impact of construction-related deferrals and recognitions for all reporting periods. Finally, unless otherwise noted, results today refer to first quarter 2021, and all comparisons are accordingly against first quarter of 2020. In a moment, Mark Wang, our President and Chief Executive Officer, will report highlights from the quarter in addition to an update of our current operations and company strategy. After Mark's comments, our Chief Financial Officer, Dan Matthews, will go through the financial details for the quarter. Mark and Dan will then make themselves available for your questions. With that, let me turn the call over to our President and CEO, Mark Wang. Mark?

speaker
Mark Wang

Morning, everyone. I'm happy to share with you our first quarter results, which showed sequential improvements for the third straight quarter. We've seen a lot of progress over the past few months on vaccine rollouts, which has brought a steady recovery of domestic leisure travel trends, including in some of our largest markets. We saw sequential improvements in our key operating metrics each month of this quarter, leading into a strong March, and that trend continues into this month. This positive trend leaves us optimistic about our core business and even more excited about what the future holds regarding our recently announced transaction with Diamond Resorts which I'll touch on more in a moment. Let me first get into some of our results for the quarter. In open markets, our total contract sales for the quarter were up 6% sequentially to $138 million. We saw a strong pace of improvement through the quarter with system-wide occupancy of nearly 70% for the month of March and a tour flow pace that more than doubled over the course of the quarter. And our reservation activity showed strong improvement, with net bookings per day in the first quarter more than doubling from what we saw in Q4 and to nearly the same pace we had in 2019. VPGs in our open markets remained strong and helped us to capitalize on improved tour flow. Close rates were again the driver here at just over 20%. I think that's a testament not only to seeing increased demand for travel and our high-quality HCV products, but also to the process and execution improvements that our teams have made over the past year. The high flow-through of our VPG strength, coupled with our cost savings program, enabled us to drive significant margin expansion for the quarter to a level on par with those in the first quarter of 2019. As we move through the year, we'll face some difficult VPG growth comparisons, but our process improvements should allow us to sustain VPG levels this year above where we were in 2019. Turning to our markets, as you can see in the slides, our regional markets rebounded strongly with contract sales for the quarter nearly 15% higher than 2019's levels. Our largest markets, Orlando and Las Vegas, have continued to make steady progress. Orlando grew 16% sequentially on a surge in bookings and activity and solid execution. In Las Vegas, despite the market's 50% capacity restrictions, our properties recovered to nearly 40% of their 2019 contract sales levels for the quarter with a strong acceleration in March. And with the recent announcement that the City of Las Vegas will lift capacity restrictions on June 1st, we're optimistic that we'll see further improvements in trends. In Japan, our first quarter contract sales came in at 70% of 2019's levels. As we discussed last quarter, our tour flow in Japan has been impacted by a recent series of lockdowns and extensions of travel restrictions. Our teams did a great job of adapting to the environment. They focused on driving targeted tours through our network of local sales centers, which, coupled with the strong reception of our recently launched project in Okinawa, produced strong VPGs with exceptional close rates. We believe that the restriction in environment is likely to remain in place through the Olympics this coming summer, but having a new local resort option in Okinawa should allow us to maintain our sales momentum. Turning to Hawaii, we've continued to ramp after reopening our properties at the end of the year. Waikoloa saw improvements in each month of the quarter and March recovered to more than 50% of 2019 sales levels with 70% occupancy rates on a strong improvement in domestic traffic. Oahu's sales have ramped more slowly due to the travel restrictions I just mentioned along with reduced air capacity. limiting the arrivals of Japanese visitors to the islands. We've been working to fill some of that business with U.S. guests, and as those restrictions are lifted and airlift returns, we expect to see improvements in occupancy and tour flow. Finally, we've been pleased with the traction that we've had in presales for our upcoming Maui project and expect to open that property and sales center for occupancy later this year. So to summarize, Our drive-to markets with no restrictions are showing strong, great momentum and are back above peak sales levels. And we're very encouraged in our largest markets, which are making steady progress and are set to benefit from further loosening of capacity restrictions. Hawaii is expected to continue ramping and show sequential improvements with increased domestic travel, but we won't fully recover in that market until Japanese visitations resume And we expect we'll have our urban resorts in New York and Chicago back in full operation in the second half of this year. Turning to our customer segmentation, we're really pleased with behavior we're seeing out of both our owners and new buyers. From a recovery standpoint, owners are coming back more quickly. Tour flow levels have jumped higher each quarter since reopening. And we've continued to close nearly one out of every three owners who tour with us, driving strong contract sales. New buyers are returning at a slower pace, but there's been some very positive signs in the quarter. Our new buyer close rates improved again from the fourth quarter to the highest level we've seen since the global financial crisis. We also saw another strong quarter of marketing package sales conversion rates. And we've seen improved activation of those packages as well. They're up over 60% since the start of the year, indicating that more people are committing to travel in the near term. Those activations drove the mix of book packages to approach historical levels this quarter, which is a substantial improvement from the trends we've seen since the beginning of COVID. Our resort and club business also improved in the quarter as incremental activity drove growth in our revenue per member for the first time since the end of 2019. And the cost controls helped to drive growth in segment profits on a year-over-year basis with strong margin expansion. Looking ahead, we expect that our owner arrivals will reach 2019 levels in the second half of the year, supporting further improvements in activity levels revenue, and segment profit. Our NOG reflects four quarters of COVID-impacted results. Since our member base has grown each quarter since the initial fall-off in Q2 of 2020, we expect to return a positive NOG in the quarters ahead as we lap that fall-off. And finally, in our rental and ancillary business, increased leisure activities drove strong sequential improvement in revenue and a return to positive segmented profitability. And as we look further out, we remain optimistic about our rental trends with our rentals on the books in the back half of the year at nearly 150% of what we saw at this same point in the year during 2019. So overall, Trends are moving in the right direction. We expect to continue seeing favorable buyer behavior and vaccine rollouts should drive further improvements in our forward booking activity. We expect this will drive improvements in our tour flow and support higher close rates, driving our contract sales. And as Japan restrictions ease, we believe that Oahu will recover and set us up for a strong second half of the year. And most of all, the positive trends that we're seeing make us very optimistic about our combination with Diamond Resorts. With respect to the timing of the proposed transaction with Diamond, things are proceeding as planned. We filed our initial antitrust regulatory submission in the U.S. and internationally, as well as our preliminary proxy a few weeks ago. We're currently in the process of arranging our permanent financing for the transaction and we expect to complete that process along with our regulatory requirements and shareholder vote in time for a targeted closing this summer. In the weeks since our announcement, I've had the opportunity to speak with many of our owners, shareholders, and team members, and have been struck by the level of enthusiasm around the transaction. And I can tell you that we share that same level of enthusiasm. This transformational combination will bring a significant scale in product diversity with a complementary footprint that strengthens our regional presence and enables us to drive meaningful revenue and cost synergies, ensuring that we're well positioned to be the leader in the timeshare industry for years to come. We look forward to welcoming Diamond owners and team members to the HEV family and introducing our brand, culture, processes, and level of service to the entire Diamond organization. While I can't say much about the results, I can say they've continued to demonstrate very strong recovery trends. And we think that the timing of this transaction coupled with the recovery path that we're both seeing should leave HCV very well positioned going forward to capitalize on the return of travel. So to conclude, we're encouraged about the trends we're seeing and have a lot of momentum exiting the quarter. The U.S. has made steady progress with the vaccination, and many jurisdictions have solidified their plans to transition to a full reopening if they haven't done so already. While we aren't completely out of the woods yet, we feel confident that as we move through the year, things will continue to improve and set us up for a strong exit to this year. At the same time, we're making progress toward closing the diamond acquisition, and our teams have been working diligently to prepare to hit the ground running once we close the transaction and begin the integration process in earnest. So it's been an extremely busy time for us here, but it's also been an extremely exciting time, and I look forward to what's to come. Before I turn it over to Dan, I'd like to give a special thanks to all of our corporate and operational teams who've been sprinting flat out for the past several months on executing the diamond transaction while simultaneously navigating this difficult environment. With that, Dan will walk you through our financial details.

speaker
Okinawa

Dan. Thank you, Mark, and good morning, everyone. As Melnick mentioned in his introduction to our call, our results for the quarter included $32 million in sales deferrals impacting reported revenue and net deferrals of $18 million impacting both adjusted EBITDA and net income. All references to consolidated net income, adjusted EBITDA, and real estate segment results on this call for current and prior periods will exclude the impact of deferrals and recognitions. A complete accounting of our historical deferral and recognition activity can be found in Excel format on the financial reporting section of our investor relations website. Let's review the results for the quarter. Total first quarter revenue was $267 million, up 15% sequentially from the fourth quarter. We saw sequential improvements in our real estate, club and resort management, and rental and ancillary segment revenues partially offset by lower financing revenue due to a smaller receivables portfolio balance. Q1 reported adjusted EBITDA was $60 million, reflecting sequential top-line improvement and a material improvement in EBITDA margins from our cost-saving efforts. As we noted in our press release, however, there was also a $4 million COVID benefit in the quarter related to employee retention credits granted under government assistance programs in the U.S. and Japan that were included in adjusted EBITDA. Removing this benefit would put our comparable adjusted EBITDA for the quarter at $56 million. That income for the quarter was $11 million. Within real estate, Q1 contract sales were $139 million, or 57% of the prior year, and tour flow was 42% of the prior year. VPG was up 33% year-over-year and improved sequentially by 8%. Close rate drove the VPG improvement and was very consistent with Q4. Our expectations remain that VPG will decelerate over the coming quarters as our owner mix normalizes, particularly as we lap very difficult comparisons from the strong VPGs produced in 2020. Owners continue to show signs of faster recovery than new buyers, and our mix of contract sales to owners remained similar to the fourth quarter at roughly two-thirds of the total. Our fee-for-service mix for the quarter was 40%. On the consumer lending side, our provision for bad debt was $16 million, and our overall allowance on the balance sheet was $270 million, or 18% of the gross financing receivables. Real estate SMG&A was $63 million for the quarter, and real estate segment profit was $21 million. In our financing business, first quarter segment profit was $24 million, with margins of 65% versus a profit of $31 million and margins of 71% last year. Profit was lower based on declining receivable balance versus last year limiting portfolio income. Our gross receivables balance was $1.1 billion. Our average cash down payment year-to-date is 9.3 percent, and our portfolio average interest rate increased to 12.6 percent from 12.5 percent last year. Over the past three months, we have seen continued sequential improvement in our delinquency rate to 2.7 percent of our receivables portfolio versus 3.0 percent at the end of 2020 and is only slightly ahead of the 2.5% at the end of 2019. Our annualized default rate was 6.6% versus 6.3% at the end of 2020. We still believe we are adequately reserved at this time, and we will continue to monitor our portfolio trends closely. Turning to our resort and club business. Our member count was up sequentially again to nearly 328,000 members, although NOG was down 10 basis points as we analyzed four full quarters of COVID-impacted trends. Revenue of $45 million was up 2% from the prior year as we saw improvement in our revenue per member during the quarter. Segment profit was $37 million with margins of 82% versus profit of $32 million and margins of 73% last year. Rental and ancillary revenues, were $32 million, up 60% from Q4 due to an improvement in travel activity, including a sharp uptick in March trends that have continued into April. Looking ahead, as Mark mentioned, our current on-the-book arrivals for the remainder of the year are nearly 50% above what we saw at the same point in 2019. We've also seen a strong uptick in the pace of booking activity, with our first quarter daily bookings more than doubling from the rate we saw in the fourth quarter. Rental and ancillary expenses were $31 million in the quarter, and our expense controls allowed us to return to positive segment income during the quarter despite the increase in expenses related to unsold intervals. These developer maintenance fees will remain elevated in the near term from a combination of recently and soon-to-open projects and will weigh on our margins, but we believe will be solidly profitable for the year. Bridging the gap between segment adjusted EBITDA and total adjusted EBITDA, corporate G&A was $16 million, down $3 million, or 16% versus the prior year. License fees were $14 million, and JV income was $3 million. Our adjusted free cash flow in the quarter was a positive $3 million, which included inventory spending of $23 million. As of March 31st, our liquidity position consisted of $400 million of unrestricted cash, $139 million of availability under our revolving credit facility, and $450 million of capacity on our warehouse. We currently have $118 million in timeshare receivables available for collateralization. On the debt front, we have corporate debt of $1.2 billion and non-recourse debt of $698 million. Turning to our credit metrics, at the end of Q1, our first lien net leverage for covenant compliance purposes stood at 2.75 times, Our interest coverage ratio for covenant compliant purposes at the end of the quarter was 3.58 times. We will now turn the call over to the operator and look forward to your questions. Operator?

speaker
Operator

Thank you. We'll now be conducting a question and answer session. Once again, if you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you'd like to move your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for your questions. Our first question comes from the line of David Katz with Jefferies. Please proceed with your question.

speaker
David Katz

Hi. Morning everyone and thanks for taking my questions. Number one, you know, congrats on the quarter. I wanted to just look at all of the positive data points that you've discussed and frankly, you know, we've been hearing broadly. And, you know, I'd like your help in just making sure as we model the back half of the year or the remainder of the year that we don't get too carried away. And, you know, just help us balance the puts and takes around, you know, Torflow and VPG, et cetera, and, you know, be thoughtful and circumspect and not, you know, model you too high, frankly. Because I think it's easy to see how positive all of this really stacks up.

speaker
Mark Wang

Yeah, David, this is Mark, and good morning. Yeah, so, you know, first, you know, I think you've heard from our prepared remarks. We are really pleased, you know, with the quarter, but really for the first time in a long time, you know, we can sit here and tell you that we're seeing a material recovery for me. But, you know, that being said, you know, we do have some – you know, we do have some high comparisons on the BPG side, and we're going to be ramping up our new buyers. But I think the inflection point for us really happened and coincided with the vaccine rollout and happened in February. You know, forward-looking bookings are very, very strong and low cancellations. So all of this is making us feel like this is much more permanent. And, you know, we've touched on you know, the domestic travel focus of our business, and that's going to bode well for us. We do have some reliance on international inbound from Japan. You know, that being said, the back half of the year looks good from a booking standpoint, but we're still not certain when the government of Japan is going to relax their quarantine requirements. requirements on, you know, coming back. So clearly, we're going to have to watch that. But, you know, recent trends, you know, in our largest market in Las Vegas and Orlando have been very, very solid. In particular, Vegas, it's like somebody turned the light switch on and suddenly Vegas was booming again. So we're pleased with that. Our drive-to markets have already fully recovered. So we do have some risk in Hawaii in the back half of the year. And we're going to be ramping new buyers. And we saw a big surge in activations from our pipeline. It went up 60% from Q4 to the end of Q1. So new buyers are starting to come back, which is really good for us. But that will carry lower VPGs and higher costs as we We bring them back into the system, but important for the long-term health of our business. And then we've got the urban markets where we have about a 10% exposure with New York and Chicago. And while we expect those to open the back half of the year, again, they will be a ladder for us. All in all, I think very optimistic about what's happening. We need a few more light switches to go on. I don't know, Dan, if you had anything else you wanted to cover on that?

speaker
Okinawa

Yeah, no, I think so. And, David, thanks for the question. As Mark alluded to, it's definitely a very volatile environment. Things have been slow pretty rapidly. Mark mentioned we did have quite the ramp in March. And when I look at the balance of the year, what I would take into consideration is in Q1 we had, you know, Some things really working our way. Clearly, cost control has been a discipline we've implemented forever and excessively, I would say, since COVID impacted us. And you saw that in Q1. We diligently decide when to bring labor back. So labor in Q1 – was depressed. We're starting to bring more people back, so we did get a benefit on the margin side from that. Mark already alluded to the VPG benefit. which provides really solid flow through. But as we bring the new buyers back, get packages dated in the back half of the year, what we do expect is that PPG to scale down, materially down, from where they are now because we view those levels to be elevated. So from a margin perspective, I would not play the balance of the year as an expansion. It's probably more in line with where it is today. We also had some benefit on the flow-through side from, you know, one-time items such as the – we highlighted it in our prepared remarks – benefit from the CARES Act, both in the U.S. and there's a similar benefit in Japan. For real estate, it was about three all in. It was about $4 million. And then we also had favorable cost of products just based on the mix that we were selling. That mix is most likely going to shift back to a more normalized mix, so your cost of be closer to 27% rather than the 20% that we were able to print this quarter. So all in, when we look at 2021 from a cadence perspective, we would look at from a bottom line perspective, we would expect Q2 to be modestly better than Q1 because we did get, you know, the trend that we saw in March has continued in April. So that's good. So we believe we'll have a modestly better trend. Q2, then you'll start to ramp in Q3 and sharper in Q4. By the end of Q4, we would not quite be back. We don't anticipate being back to 2019 levels, but about to hit that runway rate. So when we think about how things are playing out, there's a lot of positives, but it's still very much back-end loaded. And we're looking at 2021 being a true recovery path year. And 2022 is where we really start hitting the ground and getting back to those 2019 levels. Hopefully that's helpful.

speaker
David Katz

That is supremely helpful. Thanks very much.

speaker
Operator

Thank you. Our next question comes from the line of Stephen Grambling with Goldman Sachs. Please proceed with your question.

speaker
Stephen Grambling

Hey, good morning. I guess one follow-up on those comments. Is there any rule of thumb to think about for how a point of conversion may correspond to, you know, basis points of margin improvement or impact to EBITDA?

speaker
Mark Wang

Yeah, no, that's a good question. I don't know that – I'm not sure that we could probably articulate that right now. I can tell you – I mean, if you look at – You know, our VPG and our close rate, you know, our VPG was up $1,000 from 19Q1 level. So if you think about just the flow through we got from that, we had around 28,000 tours for the first quarter, and we generated $28 million more in contract sales with the same amount of tours. right? So there's considerable flow through from that. But we'd be happy to follow up with you and give you a more accurate number on that, Stephen, but just don't have, unless Dan, you've got it.

speaker
Okinawa

No, Stephen, we'll circle back with you. I mean, the issue here is I don't want to give you a blanket rule of thumb just given the current environment, because there are a lot of variables going in multiple directions. And we talked about the environment being a a bit volatile. In our prepared remarks, Mark discussed Japan. Restrictions kick in. That has an impact. California is also a great example. In the month of January in California, we had one tour. Then in March, it was 80% of the highest tours that we've ever experienced. That kind of volatility will offset the flow through from a VBG lift, especially as we start to bring labor back at a more normalized level.

speaker
Stephen Grambling

That's helpful. And then, you know, the proxy you filed on the transaction, there was kind of a five-year revenue outlook. You kind of gave some of the assumptions, it sounds like, in response to David's questions. I guess as we look a little bit further out, you know, what else should we be thinking about in those estimates? It looks like, in particular, as we get a little bit further down the line, there could be a pretty big step up in uh, free cash flow and EBITDA. So is there anything else that we should be thinking through as it relates to the inventory progression, um, longer term and, and how, you know, maybe even that, that longer term outlook could be pulled forward or what might, might, what might alter the, the, the cadence of it?

speaker
Okinawa

Yeah, no, great question. So, you know, the proxy disclosure for ourselves, I assume you're talking about the HDV standalone numbers. Um, Correct, correct. So the answer that I responded to David on, very consistent, right? 2021 recovery year, 2022 getting back to 2019 levels. Then you have more normalized growth in the out years. The big sensitivity to that is obviously how this recovery plays out. I mean, obviously things are looking very positive right now. I mean, if you look at the rentals that we have on the books for the balance of the year, those are very strong. Packages are coming back. There's a lot of positive notes on that front, but that's a huge sensitivity. The other one is really inventory spend. I think we've discussed this before. This year we have contractual inventory amounts of $225 million, so all in we'll be most likely north of $250 million on inventory spend. The contractual amounts get cut in half. next year, where they're closer to $110 million, and then they drop further the years out. In those proxy materials, the inventory spend assumption is consistent with what we've said on previous calls, that on a more normalized rate, we'll be between $250 million, $300 million, probably closer to $300 million on an average spend. That's what's built into those numbers. But that's clearly a sensitivity, too. We've talked about Kahaku on many occasions, but, you know, there's an opportunity to potentially pause inventory, you know, assuming the transaction closed, Kahaku being the best example because it's in Waikiki, and Diamond happens to have the Modern, which is also in Waikiki, so do we actually need to build that in the timeframe that the proxy suggests? You can see under the combined figures that it moves, but, you know, the acquisition gives us an excellent opportunity to reassess, uh, inventory, uh, spend strategy.

speaker
Stephen Grambling

Fair enough. And one last one just on, on the acquisition. Um, I can't remember if you mentioned this on the last call about the acquisition itself, but diamond had a lot of open marketing that they were pursuing historically. You don't really go through that channel. Um, You know, any updated thoughts as you get further along the process in terms of, you know, how you think about altering the, you know, the marketing channels and anything else maybe you've learned as you've looked under the hood a little bit more here?

speaker
Mark Wang

Yeah. So, you know, we're excited about what we're seeing then. You know, Diamond's doing some really great work when you think about, you know, the performance that they've been achieving without a brand. And, you know, some of the open marketing that they're doing, we're doing ourselves in select markets, right? So there are some select markets where, you know, they're performing very well. And I think one of the biggest opportunities for us is our ability, once we put the brand across, the Legacy Diamond brand and then rebrand under Hilton Vacation Club, we should be able to improve the performance both from a closing and a BPG standpoint so that we think there's some real opportunity there. And we also talked about some of the great work they're doing with their innovative events of a lifetime marketing that should be create some really good lift internally for HGV's business. So all in all, we think, you know, combining these two businesses is going to create some, not only some great synergies, but some great opportunities for revenue growth.

speaker
Diamond

Awesome. Thanks so much.

speaker
Operator

Thank you. Our next question comes from the line of Patrick Schultz with Truist Securities. Please proceed with your question.

speaker
Diamond

Hi. Good morning, everyone. Morning. Good morning. When I look at your preliminary proxy statement for the Diamond deal, certainly some large assumed EBITDA growth rates for the standalone company for next year and 2023. How should I think about what locations or states or specific projects are really contributing to that outsized growth rate? Thank you.

speaker
Mark Wang

Yeah, that's an interesting question. I think, Patrick, I think what you're probably looking at is we have – We've got some ramp in Maui and Cabo, and Diamond happens to be in both of those markets and are doing fairly well in those markets, and they're much more mature. We've just opened there, so there's some real opportunity to accelerate what we had originally thought we were going to be able to do in those two markets. You know, I think what else you're seeing there is just some of the things I just mentioned around just the synergy opportunities and our ability, number one, having a much larger distribution network, which is going to allow us to leverage the Hilton platform better and reach more customers and reach customers that we haven't been able to reach before with our footprint. And And on top of that, also, you know, by providing, I think, a more reasonable entry-level pricing structure, this should also provide some opportunity for Lyft across both of the customer sets today.

speaker
Okinawa

Yeah, and Patrick, I think the only thing I'd add to that is, you know, when you look at the proxy materials and how they evolved from 21 to 22 – both the HGV standalone as well as the HGV adjusted diamond financial forecast. It's the same mindset, right? 2021 is a recovery year. 2022, you get back to your 2019 levels-ish, slightly better, and then you have more normalized growth in the out years. What you do see is, you know, from a recovery to 19 in 2021, we're, you know, $305 million versus the $453 we did in 2019, so roughly just south of 70%. Diamond, on the other hand, is at $253 versus their $304 of 2019 levels, which is closer to 85%. So we do expect them to continue to outperform and recover slightly faster than we do in 2021, and it becomes more normalized as we get into 2022.

speaker
Mark Wang

And I think that a good part of that is the, I think, the footprint that the regional drive-to, they have a higher percentage of regional drive-to markets.

speaker
Diamond

Okay, thank you. And then just a question on clarification. Mark, in the prepared remarks, you had talked about significant growth in rentals, I believe, for the rest of the year. Is that the same as your net reservations And if not, how are your net reservations tracking for the rest of the year and into 2022 versus 2019 levels? Thank you.

speaker
Mark Wang

Yeah, actually, the rental sits within the net reservations, and we are tracking almost on par with what we did in 2019. I can tell you a rental has – is that our rental teams have done a great job. One of the things that our teams have done is they do a really good job driving yield off of our inventory. So while marketing is still recovering, rental is accelerating because we've been able to add more supply into the rental market. you know, component from a supply standpoint, and we continue to benefit from, you know, our relationship with Hilton and being able to monetize those rooms off of Hilton.com. But on that, you know, that being said, we're really pleased with the way our marketing packages are picking up right now. But all in all, our rental activity has been very, very strong. As our owner activities also come back to the back half of the years, has come back to 2019's levels, and we're seeing this acceleration in our marketing activation. So very pleased with what we're seeing going forward.

speaker
Okinawa

And, Patrick, just to add a little color to that, when you look at those net reservations by month, just to highlight the uptick that we've seen, January net reservations compared to 2019 levels were actually down significantly. We saw that turn positive in February and even more positive in March, and the trends continued through April. It's mid-single-digit type figures, but to see that turn a corner is very encouraging. The one thing that we will see from a headwind perspective in our rental business is as we start to open more properties this year, Maui, Sissoko, et cetera, there's going to be an increase in developer maintenance fees, which, you know, is going to compress margins where they have been historically in the rental segment until sales obviously pick up.

speaker
Diamond

Okay. Okay. Well, thank you very much for the call.

speaker
Operator

Thank you. Our next question comes from the line of Brant Montour with JPMorgan. Please proceed with your question.

speaker
Brant Montour

Hey, good morning, everyone. Thanks for taking my questions. Hoping to follow up on Patrick's first question on the 2022 standalone HGV, adjusted EBITDA number 469 in the proxy. I was just getting, and Dan, your comments are well understood, you know, the overall sort of the overall absolute, you know, profit recovery strategy. looking like 19. I guess the question is, how much of that is coming from properties that opened in 20 and 21? And trying to get to the, you know, the answer or trying to understand, right, how much of the core business is expected to have fully recovered by then.

speaker
Okinawa

Thanks, Brent. With regards to the core business and recovery. What I think you're going to see in 2022, it's going to take a little bit of time. I'll start outside of real estate real quick. It'll take a little bit of time for the portfolio to rebalance itself, so to speak. As you've seen since COVID started, our portfolio balance went from a little bit north of $1.3 billion to now it's right about $1.1 billion. So your financing segment will continue to trail historic in 2022. From a destination perspective, what is doing well, et cetera. We have historically seen bumps when we open new properties. So we do believe there's a halo effect with Maui. SoCo is doing really well now. Cabo is doing well. All those destinations, those properties are actually outpacing our expectations currently. So we believe we're going to have That will continue. And then locations such as New York we think are still going to be in the recovery mode in 2022. We've seen a nice recovery in the destination locations, such as Vegas and Orlando in particular. We saw them start to perform better in Q1 than they have during COVID. But the core business that I think is still in the full recovery – not full recovery mode, but still in the recovery mode is going to be those urban markets, most notably New York and, to a lesser degree, Chicago and D.C. I don't know, Mark, if there's anything you want to add to that. No, I think you've covered that well.

speaker
Brant Montour

Thank you. And that was exactly what I was looking for. So my follow-up question is just on diamonds. And, Mark, you know, I think you referenced or you mentioned the exciting opportunity on the revenue synergy side. Just want to understand, you know, how you think about the way that might show up in financials, right, since diamonds, VPGs, you know, were already very strong. And so I assume revenue synergies, the bulk revenue synergies would have to show up in that number. And, you know, you're going to improve close rates as well as, you know, as well as overall BPGs. But I think, you know, there's also maybe some shift away from existing owner sales toward new owner sales. So just any thoughts on what's going to go on in the way that's presented eventually?

speaker
Mark Wang

Yeah, look, I think when you think about this opportunity, you know, we have the, you know, we've stated the $125-plus million in And cost synergies, but what really I think is the key driver for us on this opportunity that's going to create a tremendous amount of value is going to be the revenue synergies. And so, you know, again, the biggest opportunity here is the rebranding to Hilton Vacation Club of Diamonds Legacy Business. And that in itself is going to create a new level of value. I would say, trust and credibility that's hard to gain when you're on a non-branded, in the non-branded world. And so, and we continue to make really good progress with that branding, working very closely with Hilton on finalizing the standards. And our expectations is we'll begin converting some of those properties later this year. And we're really prioritizing the conversions around properties that are closest to meeting the standards today. But most importantly, those properties that are driving the majority of the contract sales. And with that, we're going to be rebranding all the sales centers and redesigning those. And our expectations is that we're going to be able to start selling the new product as we begin 2022. So, again, the real opportunity comes across, you know, improved owner sales, the ability to cross-sell across the two product forms. And additionally, on top of that, we're working on a new membership concept that's going to allow us to connect the programs together, which is going to provide access to new markets, new features. It's going to help us expand the value proposition with new tiering. And So there's a lot of things that are going to really allow us to ratchet up our revenue from both an owner and a new buyer standpoint. So I know that's probably a bit of a broad answer for you, but I can't provide any of the details or components that really make up the build here.

speaker
Brant Montour

Got it. All right. Thanks for your thoughts. I appreciate it.

speaker
Operator

Thank you. Our next question comes from the line of Ben Chaiken with Credit Suisse. Please proceed with your question.

speaker
Ben Chaiken

Hey, how's it going? Just two for me on the transaction. Can you remind us what percent, and I think this is probably followed the same line of thinking as you were just discussing, but can you remind us what percentage of the Diamond customers you think fit into an income or FICO score that would make sense to buy existing HGV product, if possible? And then number two, as you think about maybe the mid-scale or maybe even economy brands at Hilton, do you know what percentage that would represent of the Hilton loyalty-based member pipeline that you draw from to feed your new owner growth? Um, I'm asking as it seems, you know, clearly relevant into plugging in the diamond. If that didn't make sense, I can try it in a different way, but.

speaker
Mark Wang

Sure. Yeah. So I'll, uh, let me take a shot at this. And then Dan, if you have any thoughts on follow, you know, from a FICO score standpoint, uh, diamond is, uh, especially over the last five years under, uh, Apollo Apollo's sponsorship has really improved their credit, uh, And so their FICO scores are just a bit below our current FICO scores. So the quality of their customers is – it's a good quality customer. It's a customer that's paying. So, in fact – I think they're at $726,000, and we sit around $740,000, $750,000, so not too far off below where we're at. From an income standpoint, the income is a bit lower. We tend to trend closer to $150,000. They tend to trend closer to $100,000. on a household income standpoint. So, uh, all in all a good customer, um, as far as the mid scale and what the database looks like for Hilton, uh, not at Liberty to be able to provide any color on the makeup of, uh, their database because they own it, and we have a license that allows us to use it, which we're very happy with, and we want to make sure we keep that relationship strong. But I think if you look at it this way, Ben, you just kind of look at how Hilton has grown over the last decade, and you look at their portfolio expansion, it really has been in the select service space. And it ranges from, you know, all the way from mid-scale to upscale. And so you can only imagine that as their base of honors members has grown and they've attracted new customers to these new brands, that our sense is that the percentages of customers that are moving into their loyalty base probably mirrors a lot what their new brands have grown, too. Hopefully that's helpful.

speaker
Ben Chaiken

Yes, very. Thank you very much.

speaker
Operator

Thank you. We have reached the end of our question and answer session. I'd like to turn the call back over to Mr. Wang for any closing remarks.

speaker
Mark Wang

Well, thanks, everyone, for joining us this morning, and thanks again to all of our team members for their hard work and dedication to providing to our guests and providing safe and memorable experiences when traveling with us. We look forward to speaking with you over the coming weeks and updating you on our next call. Have a great day.

speaker
Operator

Thank you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation and have a wonderful day.

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