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Holley Inc.
5/8/2024
Good morning, ladies and gentlemen, and welcome to the conference call to discuss Holly's first quarter 2024 earnings results. At this time, all participants are in a listen-only mode. Later, we will conduct a question and answer session, and instructions for asking questions will be provided at that time. We ask that participants limit themselves to one question and one related follow-up during the Q&A period. Please be advised that reproduction of this call in whole or in part is not permitted without written authorization of Holly. As a reminder, this call is being recorded and will be made available for future playback. I would now like to introduce your host for today's call, Anthony Rasmus with Investor Relations. Please go ahead.
Good morning and welcome to Holly's first quarter 2024 earnings conference call. On the call with me today are President and Chief Executive Officer Matt Stevenson and Chief Financial Officer Jesse Weaver. This webcast and the presentation materials, including non-GAAP reconciliations, are available on our investor relations website. Our discussion today includes forward-looking statements that are based on our best view of the world and our businesses as we see them today and are subject to risks and uncertainties, including ones described in our SEC filings. This morning, we will review our financial results for the first quarter and share our guidance for the second quarter and full year 2024. At the conclusion of the prepared remarks, we will open the call up for questions. With that, I'll turn the call over to CEO Matt Stevenson.
Thank you, Anthony, and good morning to everyone on the call. We appreciate you taking the time to join us. It's our pleasure to share the latest on Holley's transformation and the exciting developments we have in store. As I approach the one-year mark with Holley, I'm proud of the many improvements we've made. Even as the market finds its new normal, it's important to recognize the significant progress happening behind the scenes at our company. We're elevating the level of professionalism and enhancing the capabilities within our organization. our efforts have yielded substantial improvements in a remarkably short timeframe. We've also been diligent in eliminating non-value-added costs, which has meaningfully impacted our bottom line. At the same time, we're building a robust growth engine to secure Holly's future success and to leverage the strength of her brands. To achieve this, we've welcomed top talent with expertise from premier companies who share our enthusiasm for the automotive performance aftermarket and have the vision and know-how to take Holley to the next level. During our call today, we'll also discuss the key developments in our transformation, show you some of the recently launched innovative new products, and give you a sneak peek at the ones to come later in the year. Let's move on to slide five, which shows some of the key highlights for the quarter. Despite a year-over-year decline in sales, we've maintained robust margins, showcasing our team's skill in managing costs while still investing in growth areas. Our strong free cash flow has allowed us to reduce our debt by an additional $15 million, totaling $65 million since September, reaffirming our dedication to lowering leverage. We've also observed notable EBITDA contributions from our Cost to Serve program. which is an internal continuous improvement program launched last fall. This program's success directly results from the extensive collaboration happening across various functions within our organization. Additionally, the quarter saw a reduction in past dues and continued improvement in inventory management, underscoring our advancements in forecasting, inventory planning, and other operational improvements. As I mentioned, we significantly strengthened our leadership team with new members who will be instrumental in driving the development of our organic growth engine. Let's turn to slide six and delve into the quantitative highlights for the first quarter. Net sales decreased 7.9%. This was due to elevated inventory levels at the end of 2023. due to the modest holiday demand and a weakening consumer environment, which Jesse will discuss in more detail in his remarks. Despite the dip in sales, we generally maintained our adjusted gross margins with a slight decrease of 40 basis points from the prior year, ending the quarter at 38.9%. Our adjusted EBITDA followed suit at 19.3%. Free cash flow continues to remain strong as we instill greater discipline in our operations. We also launched several impressive products this quarter. We've kept our focus on growth areas, specifically in the modern truck and off-road segments. The midsize truck market is on fire, with the latest models offering the performance and price points that full-size trucks did a decade ago. We're seizing this opportunity by rolling out a comprehensive performance exhaust lineup within our Flowmaster brand for midsize trucks, starting with the Chevy Colorado. The Ford Bronco has been a success, and as more hit the road, owners are getting bolder with their modifications. We're meeting this demand with advanced suspension and chassis components from our ADS brand. Furthermore, the off-road trend extends beyond trucks and SUVs to UTVs. And we responded by introducing a new line of robust safety seats for these vehicles through our citizen brand. Later in the call, we'll delve into additional exciting products we're preparing for the market. We're also allocating resources to elevate brand recognition for our company and the distinguished brands in our portfolio. Last quarter, our public relations efforts resulted in over 786 million media impressions, highlighting the impact of our communication strategies. The significant rebranding from Holley Performance products to Holley Performance brands was a key milestone, better representing the wide-ranging and in-depth offerings of our portfolio. This strategic move has resonated positively in the market. We also recently inaugurated our event season with LS Fest West in Las Vegas. Throughout the year, we aim to engage with over 500,000 enthusiasts through various events, fostering grassroots connections with our enthusiast community. Our operational focus continues, particularly through a comprehensive cost-to-serve program. This initiative has already yielded over $3 million in savings for the quarter, primarily by optimizing our freight policies. We also improved our in-stock rate for the top 2,500 SKUs by 5%. and have strategically removed approximately 12,000 slow-moving or low-revenue SKUs from our portfolio. These actions help relieve a strain on our resources and streamline our business operations. On the left of slide seven, we present the three core steering principles that guide our company. These principles are the foundation which drive our focus on the four main areas depicted on the right. The first area emphasizes our commitment to our team, ensuring Holley is an exceptional workplace. The second area is dedicated to refining our operations, not only to eliminate non-value-added activities that inflate costs, but also to improve product availability and drive appropriate inventory levels that align with market demand. Furthermore, it is imperative that our operations offer enthusiast consumers and distribution partners the premier omni-channel customer experience in our industry. The third critical area is optimizing acquisitions. Holley has integrated several remarkable brands and businesses in recent years, each with its own unique attributes. Fostering these distinctions is essential to ensuring their success in their respective categories. Lastly, our focus on steadfastly prioritizing our customers, encompassing both our value consumer base as well as our devoted distribution partners. We're exploring avenues to expand and enhance our sales channels, aiming to connect with and serve a broader spectrum of enthusiasts. In this call, we'll share our latest achievements on the path towards our transformation goals. Since our last earnings call just two months ago, we have made significant strides, particularly in cultivating a high-performing team. Slide 8, which we previously discussed, illustrates our transformative journey and the four building blocks that are instrumental in making this transformation a reality. Initially, we established the core elements of accountability and empowerment, such as enhanced communication and functional KPIs. We implemented a daily rhythm of reporting and reviewing results and harmonized major project and program reviews. We also outlined the fundamental expectations of our leaders. Subsequently, we refined the organization's focus by segmenting the market and prioritizing opportunities with the highest growth potential. We introduced more discipline into our operations and leveraged various data points that pinpoint straightforward wins and concentrate on key opportunities. Specific projects and programs were initiated to capitalize on these areas. We also began collaborating with our distributors to expand our mutual business and introduced an initial wave of new talent to facilitate change. Now, we are currently at the crux of the transformation. As discussed in the previous quarter, we executed a restructuring event that positioned us to elevate our organizations. This restructuring created the bandwidth to recruit key expertise in vital leadership roles, essential for driving our transformation and unlocking elements of our growth strategy. Today's call will showcase that significant progress we've made in this domain, including the introduction of exceptional leadership talent. Growth remains a focal point of our endeavors, and shortly we'll discuss advancements in four key growth elements. But first, let's examine the remarkable progress we've made on a foundation component for driving growth, a high-performing team. So let's turn to slide nine. We are experiencing an exciting period, and the aspect that excites me the most is the leadership team we are assembling. We have cultivated a dynamic executive team, renowned for their expertise in fostering growth and implementing best practices. These individuals are not only skilled in their respective functions, but are also hardcore enthusiasts. Their passion for our daily endeavors is infectious and the vigor they have infused into our organization is truly remarkable. Allow me to highlight Jordan Musser, a former professional race car driver who intimately understands the perspective of our customers. Following his racing career, Jordan excels in the electronics and lighting sectors, scaling businesses as an entrepreneurial leader within global organizations. He will spearhead our safety division, encompassing the brands Simpson, Stihl, Hans, and Racequip, as well as our electronics segment, which includes fuel injection, ignition, and tuning. Chet Baker is our newly appointed head of sales, overseeing all of Holley's B2B sales. which includes our distribution partners, national retailers, OEM, and international markets. Chet's background features experience in executive sales roles with prominent companies like Ocean Spray and Avid. A hands-on leader, Chet has also immersed himself in the startup space in recent years. Coming from a family of hardcore automotive enthusiasts, Chet has a lifelong connection with cars. He is well acquainted with our brands and products, and his passion for our industry is so deep that he describes his new role as his dream job. Now, digital engagement is a critical component of our organic growth strategy, encompassing not only direct-to-consumer platforms and third-party marketplaces, but also the enhancement of data and content quality for our valued distribution partners. We required a leader to with a profound digital transformation background, and we're fortunate to secure Charlie Taylor to spearhead our digital initiatives. Charlie brings a wealth of experience from his tenure at Volkswagen, where he led their digital efforts, and from Publicis, where he accelerated digital engagement for numerous clients. A longtime tuner and installer of parts from our APR brand, Charlie is yet another valuable addition to our team. Innovation remains at the heart of our growth and our continued leadership in the industry. Will Robbins joins us from Bridgestone, where he's the head of consumer product strategy. Will's extensive experiencing in harnessing consumer insights and market data to drive innovation positions him perfectly to lead our product strategy across our entire portfolio. His team will collaborate closely with business unit leaders to introduce platform solutions to the market. Will's background and world-class product strategy is complemented by his personal passion for modifying and racing cars on the weekends, making him a seasoned user of our products. We have assembled a formidable leadership team, poised to unlock growth through their vast experience and servant leadership approach. Their expertise is matched only by their enthusiasm for our industry, ensuring that our company remains at the forefront of innovation and customer engagement. The keys to unlocking growth that we highlighted in our previous call are detailed on slide 10. These keys include product innovation, promotional excellence, strategic pricing, and targeted M&A. Let's examine the progress we've made in each of these areas. In terms of product innovation, we have conducted a thorough market segmentation to identify growth verticals and categories. We're now focusing on developing consumer insights by category, pinpointing key product features and benefits, and identifying unmet needs. Rationalizing SKUs is paramount as it removes non-value-added items that distract from driving innovation. Significant strides have been made in SKU rationalization, not only through one-time initiatives, but also by developing a detailed process for the ongoing pruning of our portfolio. This will minimize the need for extensive rationalization exercises in the future. It is important to ensure that our innovations receive the necessary support and acceleration within our organization. Aligning resources with a robust development process is essential, and we have successfully implemented a comprehensive phase gate system now that is in daily practice within our organization. All business units are engaged in this rigorous process, which we will continue to refine over time. To ensure the success of our exceptional products, it is imperative to foster market awareness. This endeavor requires meticulous coordination across our consumer engagement channels, encompassing events, websites, and social media platforms, as well as collaboration with our distribution partners. Presently, we're in the formative stages of an overhaul of our product launch process. This strategic move is directed at hastening the adoption curve of our products, guaranteeing that they swiftly resonate with and captivate our target audience. By refining this process, we aim to bolster the speed and efficiency with which our new products are introduced to the market, thus propelling them towards rapid acceptance and success. Regarding promotional excellence, our goal is to be industry leaders in all facets, particularly in the realm of digital marketing. We've made significant strides under the guidance of Philip Dobbs, our head of marketing, who has now been with us for over six months. Our recent advancements include launching a new cloud-based product information management system that ensures a single source of truth for our data. This system not only feeds content to our digital platforms, but also our distribution partners, enhancing consistency and accuracy across channels. Additionally, in the quarter, we implemented HubSpot across our business, a leading CRM solution, which will allow us to optimize our customer engagement and outreach efforts. We have also made significant progress in organic and paid search strategies to increase top-of-funnel awareness of our products. We recognize the importance of third-party marketplaces in driving promotional excellence and ensure that our products are well represented on these platforms. This is a part of a broader strategy to make our products readily available and visible to consumers wherever they shop. Consumer engagement, whether online, at events, or through our Customer Experience Center, remains a core aspect of our business as the leading consumer platform in aftermarket performance. We are committed to making incremental improvements in all these areas to expand our customer reach. Furthermore, we are dedicated to partnering closely with our distributors on key promotions and product launches. We value their partnership and are working to develop even closer relationships to ensure mutual promotional success for our brands. These initiatives are part of an ongoing effort to maintain and enhance our position as a front runner in the industry. ensuring that our promotional strategies are as effective and far-reaching as possible. Next, strategic pricing is critical to our organization's growth. It involves setting prices based on our product's value propositions to consumers and the competitive dynamics, rather than solely on production costs. We are enhancing our resources and analytical tools to further develop this competency within the organization. Lastly, progress has also been made in shaping our future M&A strategy, which is guided by our consumer market segmentation and target growth categories where we see gaps in our portfolio. But one of our top near-term priorities is reducing leverage. We know that the M&A cycle can be lengthy. Therefore, we must ensure we stay active in the market should the right targets become available. Now, as you can see, In the brief span of two months since our last earnings call, there has been notable advancements across the company in the pivotal areas that are instrumental in driving growth. Before I hand it over to Jesse, I'd like to spend a few more minutes on product innovation and highlight some of our exceptional products. As a reminder, please refer to slide 11, where we have strategically aligned our growth functions, including product strategy, product management, sales, and marketing around our consumer verticals. These verticals encompass domestic muscle, modern truck and off-road, your own import, and safety in racing. While Holley boasts a significant presence in the domestic muscle segment, it is also important to note that we have acquired exceptional brands and product lines in recent years. These acquisitions provide robust platforms for expansion in each respective vertical. Slide 12 provides a small glimpse into some of the innovative products we have recently launched or are slated to release in the upcoming quarters. In domestic muscle, we expanded the leading Sniper 2 platform by introducing a new Bluetooth module. This baseline kit offers full control from a user's phone, enhancing convenience and lowering costs. We also launched Bear Classic Brakes, a direct bolt-on for early GM, Ford, and Mopar applications. allowing owners to enjoy modern braking capabilities while retaining their original 13-inch wheels. Furthermore, the Holley EFI Terminator X2 marks the next generation of Holley's class-leading EFI system, boasting enhanced features and an improved customer interface. This evolution of our Terminator line includes a more modern and readily available microchip set. Moving to modern trucking off-road, we introduced the GM midsize truck exhaust by Flowmaster, catering to the growing midsize truck market. Then there's the Predator X-Tuner, our new Bluetooth OBD2 tuning module for trucks that is accompanied by a complimentary phone app for seamless tuning. Additionally, the Behr Big Claw Brake Kit offers improved braking performance for modern trucks, featuring a simple installation that utilizes OE calipers with a relocation bracket to accommodate larger rotors. In the Euro and import sector, we're proud to present APR, Ultralink, and Dining Connect. These are OBD2 tuning solutions that enable VW, Audi, Porsche, and BMW drivers the luxury of tuning at home without the need to visit a dealer. Then in our import brand AEM, we released an EV vehicle control unit that represents a significant leap in integrating EV systems, unifying the tuning and conversion experience with a modern, high-feature, and customizable interface. And finally, in safety and racing, we've unveiled the new Simpson premium printed suits, employing next-gen printing technology that enables full customization of premium automotive racing suits. In addition, we launched off-road Simpson seats for UTVs, prioritizing comfort, containment, and safety in a convenient package. Lastly, there are two new Simpson helmet offerings, the Devil Ray, which is the next evolution of one of our workhorse motorsport helmets, and the exciting new Adventure motorcycle helmet series, the brand's first dedicated helmets for the popular on-off-road segment. Now, this is just a small glimpse of products to come from all our great brands in the future. I would now like to turn the presentation over to Jesse, who will discuss our Q1 results in more detail and reiterate our outlook and guidance for 2024.
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