8/7/2024

speaker
Operator
Conference Operator

Good morning, ladies and gentlemen, and welcome to the conference call to discuss Holly's second quarter 2024 earnings results. At this time, all participants are in a listen-only mode. Later, we will conduct a question and answer session, and instructions for asking questions will be provided at that time. We ask that participants limit themselves to one question and one related follow-up during the Q&A period. Please be advised that the reproduction of this call in whole or in part is not permitted without written authorization of Holly. And as a reminder, this call is being recorded and will be made available for future playback. I would now like to introduce your host for today's call, Anthony Rasmus with Investor Relations. Please go ahead.

speaker
Anthony Rasmus
Investor Relations

Good morning, and welcome to Holly's second quarter 2024 earnings conference call. On the call with me today are President and Chief Executive Officer Matt Stevenson and Chief Financial Officer Jesse Weaver. This webcast and the presentation of materials, including non-GAAP reconciliations, are available on our Investor Relations website. Our discussion today includes forward-looking statements that are based on our best view of the world and our businesses as we see them today and are subject to risks and uncertainties, including the ones described in our SEC filings. This morning, we will review our financial results for the second quarter and share our guidance for the third quarter and full year 2024. At the conclusion of the prepared remarks, we will open the call up for questions. With that, I'll turn the call over to our CEO, Matt Stevenson.

speaker
Matt Stevenson
President and Chief Executive Officer

Thank you, Anthony. I extend a warm welcome to everyone joining us on the call. Today, I'm eager to convey the advancements we've made in activating Holly's growth engines. Your steadfast support and interest are crucial as we navigate our transformation journey, even amidst a market that often conceals our significant progress. We've also made considerable strides in streamlining operations, cutting non-value-added costs, and improving inventory management, all which are key to strengthening our cash flow and ensuring predictable financial performance. As we have stated in the past, A pivotal aspect of our transformation is our dedication to elevating and enhancing the organizational capabilities at Holley. Central to this endeavor has been recruiting top-tier talent to spearhead various functions. Our approach of strategically hiring the right individuals has consistently led to measurable performance improvements in their respective areas. We are pleased to announce that the final leadership appointments have been made to complete an exceptionally dynamic team poised to drive highly toward our ambition of becoming a multibillion-dollar enterprise. Further details on the enhancements in our key transformation areas, as well as insights into the innovative products emerging from our leading brands, will be discussed later in the call. However, let's touch on some of the key highlights for the second quarter of 2024 on slide five. The overall performance aftermarket continues to be soft. driven by the slowdown in consumer spending attributed to the persistently high price of goods, services, and housing, plus the higher for longer interest rates, all culminating to a reduction in growth of real disposable income. Plus, economic uncertainty, combined with an election year and a cooling labor market, is contributing to restrained spending habits. In a market that's showing signs of slowing, we remain confident in our ability to gain market share. anchored by the pillars of our ongoing transformation. Our roadmap to increasing share is built on the strength of our esteemed brands, bolstering our digital capabilities, refining our promotional strategies, launching innovative new products, and optimizing our pricing. We've already seen promising growth, specifically in our direct-to-consumer channel, which has experienced significant sales growth year over year. driven by the progress in these essential facets of our transformation. We aim to mirror this success with our distribution partners by fostering stronger collaboration. Working closely with distributors is key to expanding our market presence, and by enhancing their involvement in our promotions and product launches, we strive to achieve comparable growth in all our channels. Through operational improvements and the implementation of various cost reduction programs, we have maintained margins, and provided healthy free cash flow even as industry sales volume has declined. Our multiple cost reduction programs alone have yielded more than 6 million year to date. We have reduced inventory levels by 44 million year over year and improved terms from 1.9 times to 2.2 times, a testament to the hard work and sacrifice of our teammates. We ended the quarter in a strong liquidity position. with over $53 million in cash after proactively paying down another $10 million in debt. Our operational improvements and solid financial performance have not gone unnoticed. In June, S&P upgraded our credit rating, reaffirming our company's financial well-being and stability. This collective progress, coupled with significant advancements in pivotal aspects of our transformation, has been instrumental in igniting our growth engine. and propelling our organization forward with momentum. Let's turn to slide six, which features the quantitative highlights for the second quarter. Net sales decreased 3.3%. This is a significant improvement compared to the nearly 8% sales decline in the first quarter. Despite the modest dip in sales, our adjusted gross margins are up 170 basis points year over year at 41%. And adjusted EBITDA margins are up 50 basis points versus the prior year at 22.1%. Free cash flow remained robust for the quarter at $24.4 million. And year-to-date, we are $10 million better than prior year. Last quarter, we initiated the launch of 30 key products, spanning our brand portfolio and our four principal consumer verticals. I will delve into more detail regarding some of these notable innovations later in the presentation. We continue to elevate our efforts to engage with enthusiasts and promote our fantastic products. Our famed LS events continue to gain recognition, and our LS Fest West, held at the end of April in Las Vegas, was named one of the 10 best auto races in the country by USA Today. At LS Fest West, we hosted over 30,000 enthusiasts from nearly all 50 states for a thrilling lineup of events, including a sold-out grand champion competition and the largest off-road race participation in the fest's history. We also hosted LS Fest Texas in Maine. Between the two events, we directly engaged with nearly 50,000 enthusiasts in just two months. These types of events, coupled with our focused public relations campaigns, generated over 1.7 billion media impressions for the quarter. As we touched on last quarter, we have improved the precision of our promotional planning and execution to focus on periods of heightened consumer spending. In collaboration with our distributors, we have engaged in highly synchronized promotions that have significantly elevated our overall sales. Notably, our Memorial Day promotion resulted in year-over-year sales increase that exceeded 100% through our direct-to-consumer channel. The results of our operational improvements can be seen in many of our key performance indicators. Through our dedicated cost-to-serve continuous improvement program, we have realized savings of $4.2 million thus far in 2024. Furthermore, by refining our forecasting and demand planning processes, we have achieved a 2% increase in the in-stock rates of our top 2,500 products alongside a .3 times improvement in inventory turns year over year. On slide seven, to the left, we outline our organization's three fundamental steering principles. These tenets form the bedrock that directs our concentration on our four primary areas, which are illustrated to the right. The first one is our pledge to our team members to ensure Holly is synonymous with an outstanding work environment. The second area is the refinement of our operations, which aims not only to eliminate non-value-added costs, but also to enhance product availability and drive inventory levels that are in sync with market demand. Furthermore, it is imperative that our operations offer enthusiast consumers and distribution partners a premier omni-channel customer experience in our industry. The third area is the optimization of our acquisitions. Holley has acquired several distinguished brands and businesses in recent years, each possessing unique characteristics. Nurturing these unique traits is vital for their success in their respective categories. Lastly is our unwavering focus on prioritizing all our customers, encompassing both our value consumer base and our devoted distribution partners. We are actively working to expand and enhance our sales channels, aiming to connect with and serve a broader spectrum of enthusiasts. Slide 8 highlights the areas of our transformation that catalyze growth, which we have discussed during prior calls. These areas include the development of a high performing team, the modernization of our digital strategy, and the optimization of our customer experience marketing initiatives. They also include the enhancement of our B2B sales capabilities, the pursuit of best in class product management and innovation, and the implementation of strategic pricing. Nearly a year ago, we embarked on the challenging journey of creating and instituting a high-performance leadership team. I'm delighted to announce that we have completed this mission. The final pieces of the puzzle were the appointments of a seasoned head of operations and supply chain with an extensive background in automotive and a head of pricing with vast experience in the automotive aftermarket. We are indeed fortunate to have incredible leaders now in these crucial roles. Alex Buccelli is the newly appointed head of operations in the supply chain. He brings a wealth of experience from Genie, the industrial equipment manufacturer, coupled with an impressive 17-year stint at PACCAR. Alex has a proven track record of leveraging Fortune 500 experience to improve operations, elevate quality, reduce costs, and improve product availability. Victor Aguilera is the new leader of Holley's pricing team. Victor joins us from Mann and Hummel, where he played a key role in shaping their pricing strategies for the automotive aftermarket. He is skilled at optimizing pricing structures to drive growth and profitability, particularly with a complex product range that includes a vast array of SKUs. At the heart of any successful digital strategy lies the quality of data. It's not an area which Holly has traditionally excelled, and historical data quality issues have hindered the adoption of and expansion of our product lines with our distribution partners, particularly in the national retailer channel. However, we have made a concerted effort across the company to enhance our data quality, and we are making significant progress on this initiative. A major milestone in this project is set for the end of the third quarter, where we are targeting a step function change in our data quality, and we'll introduce a cloud-hosted solution that will feed both our digital properties and those of our distribution partners, ensuring seamless integration. We are propelling growth by launching new digital platforms that offer an enhanced consumer experience. A prime example is our newly unveiled Stilo website. Stilo is a premium brand within our portfolio and is renowned for delivering the utmost style and safety in automotive racing helmets. The introduction of this fresh digital platform has led to a remarkable surge in direct-to-consumer sales for the brand, which were up over 150% for the quarter year-over-year. As previously mentioned, we are improving our execution of key quarterly promotions and increasing distributor engagement. We're also directing our marketing efforts to bolster the efficiency of our B2B sales team during major product launches to improve distributor adoption. Concurrently, we're enhancing our B2B expertise through targeted training and initiatives aimed at augmenting the team skill set. The strategic enhancement of talent is enabling us to tailor partnerships with key distributors. representing a substantial advancement in strengthening our relationships. We are not only enhancing engagement with our distribution partners through promotions, we are also collaborating with key distributors on launching new products via our Jump Start program. This initiative boosts awareness and accelerates the adoption of new product offerings. Beyond the strides we've made in the B2B channel, we are also discovering new customers and Mark is eager to partner with us and represent the Holley performance brand's portfolio. This expansion is a testament to our appeal and the potential for even greater market penetration. As we continue to broaden our customer base and explore new opportunities, we are also enhancing our product development and pricing capabilities to drive profitable growth. Through the first half of 2024, our new product revenue is up over 25% compared to 2023. This is a direct result of the product management innovation processes we have implemented. We now have coordinated launch groups that work closely with our distribution partners to plan and drive mutual engagement and adoption of our new products. We are also improving the volume of consumer insights to drive the right innovations and line extensions. Now, pricing strategy is crucial to any consumer-oriented business. blending analytical rigor with market intuition. With the appointment of our new head of pricing, we are leveraging enhanced data and insights to fuel growth. We are revising and reinforcing essential policies, including our minimum advertised price and dropship program. Furthermore, we are undertaking initiatives to position our products strategically, ensuring they reflect their total value while optimizing overall profitability. Slide 9 serves as a strategic map illustrating the alignment of our growth initiatives with our principal consumer segments, domestic muscle, modern truck and off-road, euro and import, and safety and racing. While the Holley name is a dominant force in the domestic muscle arena, our product portfolio has been significantly enriched with outstanding brands and product lines, many of which were integrated through recent acquisitions. These strategic acquisitions have both strengthened our foundation and positioned us for substantial growth in markets not traditionally dominated by the Holley brand. On slide 10, I am thrilled to present a suite of product advances that underscore our commitment to innovation and market expansion. In domestic muscle, we begin with a pair of classic brakes, a seamless integration for early GM, Ford, and Mopar modelers. which enabled the modernization of brakes while maintaining the classic aesthetic of the original 13-inch wheel. Next to bearer, Eratos V Plus rotors represent a leap forward for domestic muscle platforms, offering upgraded two-piece rotors and enhanced cooling, reduced weight, and elevated appearance. Also, the Holley EFI Terminator X2 marks the evolution of a class-leading EFI system, boosting enhanced features and improved customer interface and setting a new standard for the industry. For the modern truck segment, the Flowmaster F-150 expansion extends our exhaust solutions to the F-150 hybrid and other premium F-150 trims, further solidifying our presence in this growing market. Next up, the Arizona Desert shocks, Mesa shocks, deliver unparalleled ride handling and performance, leveraging race-proven US-made technology and a bolt-on 2.5-inch shock for popular truck applications. And enhancing braking power for modern trucks, the Behr Big Claw Brakes offers a straightforward installation using OE calipers with the relocation bracket to accommodate larger rotors. Our important EV brand, AM, now has an EV vehicle controller unit that integrates EV systems and unifies the tuning experience with features ready for motorsports and conversions, all through a modern customizable interface. Expanding into the tuning realm in the Euro segment, DynaConnect provides BMW drivers with an OBD2 tuning solution that allows for convenient at-home tuning without the need for a dealership visit. Our Volkswagen chassis solutions bring brake kits and coilover suspension systems to popular Volkswagen Audi platform, ensuring comprehensive support with APR components. We are extremely excited about the growth prospects of our safety and racing vertical with the amazing brands of products that we have in our portfolio. As an example, in helmet innovation, the Simpson Devil Ray helmets are the next evolution of Simpson's trusted motorsports helmets, while the Simpson Adventure motorcycle helmets breaks new ground for us, the first dedicated helmets for the adventure segment, tapping into this $4 billion plus motorcycle safety space. Now, the Hans IV introduces a revised design as a global leader in frontal head and neck restraints, enhancing driver comfort without compromising safety. Together, these products reflect our dedication to quality and performance, as well as our strategy to diversify and lead in key market segments. Now, I would like to turn the presentation over to Jesse. who will discuss our Q2 results in more detail and our revised outlook and guidance for the remainder of 2024.

speaker
Jesse Weaver
Chief Financial Officer

Thank you, Matt, and good morning, everyone. Turning to slide 12, I'd like to begin by providing an update on the progress we've made on our four financial priorities for the year, which include restoring historical profitability, improving free cash flow, optimizing working capital, and reducing debt. First, we've made excellent progress restoring Holly profitability and working towards our long-term goal of consistently delivering 40% gross margin and at least 20% EBITDA margin on an annualized basis. For both metrics, Holly achieved those levels in the second quarter of 24. After realizing another $500,000 from our cost-to-serve efforts in the quarter, our cost savings now total $4.2 million year-to-date. We now expect to deliver at least $6.5 million in savings which is in the range of our initial guidance of $5 to $10 million for the year. As Matt previously mentioned, the performance aftermarket continues to be soft, so we are taking a cautious approach in order to actively manage our cash. After observing these trends in the market during this past quarter, we promptly implemented temporary cost-cutting actions with the furlough, which contributed about $2 million in savings for the quarter. The furlough is extended into July, and we expect additional savings from the suspension of the 401 match for the last two quarters of the year. Combined, these temporary cost cuts are expected to contribute about $1.2 million in savings during the quarter, which I will address in more detail in the Q3 guidance. Next, we continue to stay focused on generating significant free cash flow. Year to date, we delivered roughly $42 million of free cash flow, a $10 million improvement versus the first six months of 2023. This improvement in free cash flow is through a combination of continued strong EBITDA and inventory management. Inventory was reduced to $174 million in the second quarter, versus $218 million at the end of Q2 in 23, an improvement of $44 million. Inventory turns also improved to 2.2 turns at the end of the second quarter versus 1.9 turns a year ago at the end of Q2, 23. Finally, we are committed to decreasing our debt and strengthening our balance sheet. After repaying $10 million of debt in the second quarter, our cash stood at $53 million by the end of the period. Additionally, our net leverage ratio has continued to fall, reaching 4.02 times this quarter. Though we've managed to continue making progress on our financial priorities, the health of the consumer is still struggling with numerous challenges in the current environment. In June, inflation eased slightly, but it's still an issue and not abating as quickly as the Federal Reserve had anticipated. We anticipate that slow wage growth coupled with increasing debt will keep pressuring consumer spending for the rest of the year. In the performance aftermarket, we believe we're gaining share, but the market is down overall. Our estimates suggest a 5% overall market decline year to date, while our out-the-door direct-to-consumer and B2B sales figures show a smaller decline of 2.8%. It's clear that there's a shift happening in consumer spending habits that we believe will continue throughout the balance of the year. Given this trend and the end-of-the-quarter out-the-door sales, we've lowered our 24 guidance to account for a range of outcomes that are dependent on the overall macro consumer environment. With that backdrop, I'd now like to spend a few minutes discussing our financial results for the second quarter. Turning to slide 13, we've highlighted our second quarter 24 results and key financial metrics. Net sales in the second quarter of 24 were 169.5 million compared to 175.3 million in the same period a year ago. This result is in line with the guidance we provided previously and consistent with our previous expectations as distribution partner inventory levels were elevated coming into the quarter. Past due order balances remained low in the second quarter at $9 million. The past due fulfillment couldn't provide the tailwind of sales like it did in Q2 of 23 when the team made meaningful progress on shipments related to EFI chip availability. Going into the back half, we historically see past due balances decline and anticipate leveling out long term around $5 million by the end of the year. Gross margin for the quarter was 41.5% compared to 39.8% in the same period a year ago. Adjusted gross margin for the quarter was 41% compared to 39.3% in the same period a year ago. Due to our continued efforts to improve operational efficiencies, we were able to protect margin compression downside on softer sales and experienced margin expansion of 170 basis points on an adjusted basis. SG&A, including R&D expenses for the second quarter, was $38.9 million versus $35.3 million from the prior year. The increase in SG&A was predominantly driven by $2.6 million in transformation-related one-time advisory costs to execute on the strategic initiatives. Net income in Q2 of 24 was $17.1 million, an increase of $4.1 from 13 million in the second quarter of 23. Similar to our past calls, our results discussed in this call will be on an adjusted non-GAAP basis in order to better focus on the operational and performance of the company during the period. And despite the headwinds in sales due to market conditions, we delivered strong second quarter adjusted EBITDA at 37.4 million, with adjusted EBITDA margin expanding by 50 basis points to 22.1% versus a year ago. As shown on page 14, we once again delivered strong free cash flow of $24.4 million in the quarter and roughly $42 million year-to-date compared to $32 million a year ago. And as you can see on slide 15, our remarkable cash flow has enabled us to continue reducing our leverage. We continued deleveraging during the quarter by proactively paying down an additional $10 million of debt, which brings our total in prepayments to $75 million in principal against our first lien term loan since September of 23. This has allowed Holly to recognize up to an estimated $3 million in annualized net interest savings. With these efforts and continued improvements in business performance, we ended the quarter with a net leverage ratio of 4.02 times, which continues to be meaningfully below our original covenant of five times. And I'm proud to announce that after 18 months, we have successfully exited our amended covenant relief period. Now I'd like to turn to slide 16 to discuss our outlook for Q3 and the full year. We've consistently prioritized meeting our commitments over the past year. Given the uncertain consumer outlook for the remainder of the year, we will continue to adhere to this philosophy of transparency and accountability and are therefore adjusting our guidance to align with market conditions. For the full year 24, we are reducing our guidance for net sales to be in the range of $605 million to $645 million. and modifying our adjusted EBITDA to be in a range of $117 million to $132 million. As we work to manage cash flow, we now expect 24 results to include capital expenditures of $6 to $8 million, depreciation and amortization between $24 and $26 million, and interest expense, excluding the mark-to-market on the collar, in a range of $50 to $55 million. And as noted earlier, we remain committed to deleverage, but given the revision to the we anticipate year-end leverage to be slightly higher than previously discussed and in the range of 3.75 times and 4.25 by the end of the year. Moving on to our outlook for the third quarter, inventory levels remained elevated at our distribution partners at the end of Q2 due to lower than expected out-the-door sales. Therefore, we are expecting net sales in the range of $133 million to $153 million and adjusted EBITDA in the range of $20 to $30 million. The midpoint on revenue for Q3 does imply year-over-year growth deceleration, in part due to substantial progress on past dues in the third quarter of last year. We continue to believe that our sales and marketing initiatives, including distribution partner participation and quarterly promotions, along with efforts around clearance and overstock inventory, and improvements in our ability to launch innovative new products, will continue helping us offset headwinds in the market, allowing us to gain share. And based on our latest guidance, while our second half seems to be softer than originally expected due to the challenged consumer, we are confident in the resilience of this enthusiast-based industry long-term and have made excellent progress on our organizational transformation to incubate our organic growth while simultaneously generating strong free cash flow and paying down our debt. This concludes our prepared remarks. We would now like to open up the line for questions.

speaker
Operator
Conference Operator

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. The first question is from Christian Carlino from JP Morgan. Please go ahead.

speaker
Christian Carlino
Analyst, JP Morgan

Hey, good morning. Hi, good morning. Thanks for taking our question. You'd previously talked about, I think, 3% to 4% price realization this year after, I think it was 2% in the first quarter. So could you speak to what it was in 2Q and if you're thinking about that number any differently?

speaker
Jesse Weaver
Chief Financial Officer

Yeah, in Q2, it was about the same in Q1 with that roughly 3%. And going into the back half, I mean, we're continuing to do you know, price increases because we're lapping a price increase last year. It's just what's great is we've started that process of being more strategic about it. And so, you know, same pricing but just on a different approach on products that, you know, are lower volume products that higher cost to serve and we feel will not impact the consumer as much given that our high runners, you know, we don't feel like can sustain a price increase at this time.

speaker
Christian Carlino
Analyst, JP Morgan

Got it. Makes sense. Could you help us bucket out, I guess, the drivers of the gross margin? You mentioned the second quarter. Was it pricing, product or channel mix? Is it the fixed cost leverage? And just how you're thinking about gross margin for the year.

speaker
Jesse Weaver
Chief Financial Officer

Yeah, I think there's certainly some fixed cost deleverage on the lower sales. Pricing was a part of it because we did some price taking in Q1 that flowed into Q2 over last year. And then just our cost-to-serve initiatives certainly have been really helpful when it comes to the freight piece. Freight, returns and allowances, and warranty that all impact that have really helped. And then a bit of the furlough that we called out as well, because the furlough impacts both ops and SG&A. Got it.

speaker
Christian Carlino
Analyst, JP Morgan

Thank you very much. Good luck.

speaker
Operator
Conference Operator

Sure. The next question is from Joe Altobello from Raymond James. Please go ahead. Hey, good morning, Joe.

speaker
Joe Altobello
Analyst, Raymond James

Good morning, guys. So I guess the first question, if you look at the second quarter, it was in line with guidance and expectations generally, and it looks like order trends also got better. So is there something that you're seeing here in July and August that's getting worse? Is it the consumer slowing down, or is it distributors getting a little bit more conservative on inventory?

speaker
Matt Stevenson
President and Chief Executive Officer

I think, Joe, a little bit of both to your point there. And we follow the out-the-door trends very closely, not only of our products, but the overall out-the-door sales of our distribution partners and, of course, watch our D2C business. And so, you know, after Memorial Day, we saw really that beginning to slow relative to consumer demand, and we saw that in June and also saw it in July. So we're just being prudent on the guidance for the back half of the year, but we're still confident in our initiatives that are, you know, critical to our transformation to take share.

speaker
Joe Altobello
Analyst, Raymond James

Got it. Okay, just to follow up on that, it looks like R&D spending – at least in the first half, is down significantly from where it was last year. Is that going to pick up in the second half and how should we sort of interpret that since innovation is a big part of the story here?

speaker
Jesse Weaver
Chief Financial Officer

Yes, I'll answer that in two parts. So the way we like to look at the SG&A is I would look at both the R&D spending and the SG&A combined. It really is partly just a classification of the different roles that people are classified internally that would move one to the other. You know, as we did the initial as we did the initial reallocation of resources in the first half. Some of that came from R&D, but what we talked about is we're seeing much more efficient launch of products coming into the year. We're seeing three times the revenue per SKU, and so a lot of those efforts we did on SKU rationalization, phase gate determination of what products we launch, they really are playing out the way that we would expect. And so that R&D bucket should not necessarily grow, and there should be no impact on that as we're actually seeing new product revenue up about 25% year over year.

speaker
Joe Altobello
Analyst, Raymond James

Okay, got it. Thank you.

speaker
Operator
Conference Operator

The next question is from Mike Schwartz from Truist Securities. Please go ahead.

speaker
Matt Stevenson
President and Chief Executive Officer

Good morning, Mike.

speaker
Mike Schwartz
Analyst, Truist Securities

Hey, guys. Hey, good morning. Just maybe a question on guidance. I mean, it's a pretty wide range of outcomes you've laid out for us for the full year. Could you give us a sense, Jesse, maybe a little bit of what's predicated in the high end of the guidance versus what's predicated in the low end of guidance?

speaker
Jesse Weaver
Chief Financial Officer

Sure. And I think the range of the guidance does capture the fact that it is a bit broad at this moment still. A bit of the range of what we're seeing in the macroeconomic impact, the impact on our consumer health, and the bottom end and the top end really largely depends upon just overall industry trends. I think as Matt and I pointed out, we feel confident that we're gaining share. The initiatives that we're launching here in the back half, we think will continue to help us in that regard. So it really does come down to our trends in the consumer environment and our distribution partners, frankly, their response to it with the stocking and prepping for the following year going to impact us in some way. And it's still too early to tell one way or the other. So hopefully that range, we feel pretty confident that range will capture the range of outcomes in the back half.

speaker
Mike Schwartz
Analyst, Truist Securities

Okay, great. And I think you did just reference, in response to Joe's question, some softening in consumer DTC or out-the-door sales that you track in June and July. Is there any way to frame maybe what that looked like relative to, I think you said in the first half of the year, at least the business you have visibility into was down about 3%. Any quantification of maybe what that looked like in June or July? Okay.

speaker
Jesse Weaver
Chief Financial Officer

Yeah, I think as it relates to D2C, Michael, we're trying not to get back into the world of reporting on the specific D2C numbers, but we saw some continued strength in D2C going into May and June. And then in the more recent time period, we've seen a bit of softness on that growth, but it's still been in the positive territory relative to what we're seeing in the B2B business and their relative out-the-door sales. That's the number to compare, out-the-door versus D2C. Great. Thank you.

speaker
Operator
Conference Operator

The next question is from Brett Jordan from Jefferies. Please go ahead.

speaker
Brett Jordan
Analyst, Jefferies

Hey, good morning, guys. Good morning. Could you talk about the distribution partner health? I guess, you know, given a sustained slowdown, do you see any substantial shrinkage in door count out there, the speed shops, or is that channel largely down but healthy? Okay.

speaker
Jesse Weaver
Chief Financial Officer

Yeah, I'll take that, Brett. I would say that overall the industry with our top customer in particular and the national retailers, the ones that you're very familiar with, they seem to be pretty strong. I mean, we continue to monitor our receivables and make sure that we're in good standing or they're in good standing with us when it comes to payments. I mean, certainly the industry is a bit soft in some pockets and you know, we're staying very close to those customers to make sure that we're not in a position to where, you know, our receivables are at risk. I think in some areas, if there is any softness, it's likely that those sales will just kind of shift over to a stronger, less levered, you know, customer, frankly, because, you know, we work with a lot of, you know, all of the top ones, and I think that they're just taking share from each other in some ways.

speaker
Brett Jordan
Analyst, Jefferies

Okay, great. And then I guess within the verticals, Are there any relative outperformers? Is the Euro consumer higher socioeconomic than a domestic muscle? Are there sectors that are doing relatively better or worse within your verticals?

speaker
Matt Stevenson
President and Chief Executive Officer

Yeah, Brett. Relative to the verticals, when we look across those four that we called out, we're really seeing that strength in safety and racing. You know, I think that is just such a lifestyle for those people, you know, out on the track every weekend, as well as where we support professional teams within that. But also it's a testament to our product innovations. You know, the great products we have in Simpsons, D'Lo, Hans, Racequip, you know, continue to lead the market, and it shows in those year-over-year sales trends.

speaker
Brett Jordan
Analyst, Jefferies

Okay, great. Thank you.

speaker
Operator
Conference Operator

The next question is from Philip Lee from William Blair. Please go ahead.

speaker
Philip Lee
Analyst, William Blair

Hey, good morning, Philip. Good morning, Matt. Morning, Jesse. Thanks for the question. So I just want to talk a little bit about how potential interest rates coming in the near term could impact the business, including directly on the financials, but then also from a consumer sensitivity standpoint, what your business has seen historically there. That'd be great. Thanks.

speaker
Jesse Weaver
Chief Financial Officer

Sure. This is a great question. And I think, obviously, directly on our financials, with our debt level, A 100 basis point decline in interest rates generally would impact our business $5 to $6 million in free cash flow benefit. The good news though for us overall in the past year is we've had a collar in place, so we won't feel the full benefit of that. We'd probably feel about 50 basis points of it as the rate floats below our collar ceiling of 5%, and then anything below that will participate in the benefits all the way down to 2.8% of the base rate. we should be benefiting pretty soon on that. As it relates to the consumer specifically, certainly the things that we've outlined in consumer health related to credit card balances, interest rates, slowing wage growth and higher unemployment, those are putting pressure on the consumer and we would anticipate that a lowering of the interest rates would help take some of that pressure off. But in terms of exactly how that would flow through to consumer confidence and how they think about their pocketbooks, We don't have good intel on exactly how long that takes to flow through the industry. I can just tell you that it will help.

speaker
Philip Lee
Analyst, William Blair

Okay, great. That's great color. And then you recently hired the new head of operations and supply chain. Can you just talk a bit more about what the biggest opportunities are there to professionalize the business? And then can you remind us around your sourcing structure and then whether or not you have much exposure to the recent increase in ocean freight costs? Thanks.

speaker
Matt Stevenson
President and Chief Executive Officer

Yeah, I appreciate that question. So, yeah, Alex is really focused on kind of in the short term, you know, increasing our in-stock rates of our top 2,500 as well as, you know, reducing past dues that still hang around, you know, that 8 to 10 million. So really focused on improving our SIOP processes and ensuring we have our fast movers in stock at all times. Then longer term, Alex will look at our operational footprint, how we continue to make products better at a lower cost, and outline that future relative to our manufacturing and sourcing strategy. Currently, sourcing, we make about 50%, purchase about 50% relative to our product mix. We've done a great job locking in long-term rates on containers with our logistics partner. So we've been able to navigate the ups and downs of that as, you know, those Middle East conflicts have driven some, I'd say, short-term ups and downs of container rates, nothing sustainable, nothing like we saw back, you know, post-pandemic.

speaker
Philip Lee
Analyst, William Blair

Excellent. I appreciate it. Best of luck. All right. Thank you.

speaker
Operator
Conference Operator

The next question is from Joe Feldman from Telsey Advisory Group. Please go ahead.

speaker
Joe Feldman
Analyst, Telsey Advisory Group

Yeah, thanks, guys, for taking the questions. I wanted to go back to kind of the demand in the industry. And, you know, I'm just a little curious because it seems like your DTC business was quite strong. You get – it sounds like the enthusiasm at the LS Fest remains very high. And then the largest, you know, resellers seem to be holding up okay. So, like, I guess I'm curious what – where is it down the line that you're seeing the pressure – And does it mean, you know, does it mean maybe rethinking the reseller network that you have?

speaker
Matt Stevenson
President and Chief Executive Officer

Joe, appreciate that question. Just, you know, I think just to double down our D2C business, you know, we brought in Philip Dobbs really over a year ago now to really drive our performance relative to kind of the critical parts of our consumer marketing experience, right? And that's Everything from our consumer engagement events in different initiatives to our digital strategy, SEM, SEO. We talked about the performance of our new digital properties. So what you're seeing in that D2C business is really us just getting better with what we do. And so that's driving some meaningful share growth from our competitive manufacturers. Now, our distributors are still a critical part of our long-term strategy. And that softness they're seeing in their out-the-door sales is really what's going on in the macro consumer environment. So I think you've got to kind of separate us getting better with what we do versus kind of what's going on in the macro consumer market.

speaker
Joe Feldman
Analyst, Telsey Advisory Group

Got it. That's helpful. Thank you. And then just a sort of separate topic, but on the inventory side of things, you guys have done a great job you know, trimming inventory and improving turns. I guess, do you guys have a turn target in mind, or how should we think about maybe inventory levels in the second half of the year as we kind of go through this environment?

speaker
Matt Stevenson
President and Chief Executive Officer

Yeah, Joe, I think, you know, we don't want to call it a specific turn number, but we definitely see opportunities as we, you know, refined our product mix, right? Just as a reminder, you know, we took out 45% of our SKUs that were less than 3% of our sales over the last 18 months. And so some of that inventory is still moving out, and as we really focus on products that the consumers want and continue to bring out great innovations that have high adoption, we feel that there's just definitely a lot of room for improvement on the turn side. Got it.

speaker
Joe Feldman
Analyst, Telsey Advisory Group

That's good to hear. Thanks, and good luck this quarter, guys.

speaker
Matt Stevenson
President and Chief Executive Officer

All right, thank you.

speaker
Operator
Conference Operator

The next question is from Brian McNamara from Canaccord Genuity. Please go ahead.

speaker
Brian McNamara
Analyst, Canaccord Genuity

Hey, good morning, guys. Thanks for taking the question. So, you know, turnarounds are always difficult to time, but it sounds like there's some good things happening under the surface there, but not yet showing up in results. You know, DTC sales sound pretty good. New product sales are up. So are your distributor partners like the weakest link? Or is it just continue to repair and kind of nurture those relationships? You had mentioned strengths with your Memorial Day promotion. Thanks.

speaker
Matt Stevenson
President and Chief Executive Officer

Yeah, I'd say, you know, Brian, it's just our distribution partners relative, you know, to feeling that kind of macro impact of the consumer. And really that's a main focus for us is, as you said, continue to nurture and take those partnerships to the next level. I mean, the things we're implementing with our distribution partners in terms of promotional planning, launch planning, and just closer collaboration were things that never existed before. So we're really optimistic about our ability to win share in our distributors by really professionalizing our approach and being better partners.

speaker
Brian McNamara
Analyst, Canaccord Genuity

That's helpful. I guess, you know, a big debate for investors that we speak to on the stock is if or when sustainable growth will return and I know guidance this year was hardly a layup, but with h2 now expected to climb roughly 5% versus your prior expectation of six. What has changed, I guess, in your view over the last 90 days outside of the macro presumably a return to growth is now pushed out at least, you know, two quarters, but any thoughts there would be helpful.

speaker
Matt Stevenson
President and Chief Executive Officer

Brian, it really centers on what Jesse commented on, really, that macro health of the consumer, what the feds do with interest rates. There's a tight correlation to credit card balances and interest rates. How does that play out relative to the macroeconomic position in the back half of the year? We're really focused internally on outperformance, meaning we want to outperform the market. as the market, you know, stabilizes and starts to grow, we want to be growing above market rates. And so, really, that's where we're focused is continuing to take share if this market, you know, continues to remain soft and, you know, continue to focus on the key elements of our transformation, which are yielding results, you know, as you indicated in some of the areas that we called out in our prepared remarks.

speaker
Brian McNamara
Analyst, Canaccord Genuity

And then just if I could squeeze one last one in here. You mentioned you're confident in the resilience of the auto enthusiast long term. With macro cited today, that turns that on its head a little. Is there a historical precedent here with maybe folks pulling back early in a downturn and adjusting their spending and perhaps cutting other discretionary areas later? Is there any historical precedent?

speaker
Matt Stevenson
President and Chief Executive Officer

Brian, the best data the industry has is relative to the indicator SEMA outlines. And this industry has fared very well through all the economic cycles. And so I think just right now there's a lot of things culminating with geopolitical election year, the interest rates. There's just a lot I don't think we've seen for a long time. We'll get past this, and we're still confident in the resiliency of this industry. It's a lifestyle. It's a passion for folks. And this is how people unwind. They spend time on their vehicles, or they race them on the track, and we're really confident how this lifestyle industry performs.

speaker
Brian McNamara
Analyst, Canaccord Genuity

Great. Thanks very much, guys.

speaker
Operator
Conference Operator

Thank you. The next question is from John Lawrence from The Benchmark Company. Please go ahead.

speaker
John Lawrence
Analyst, The Benchmark Company

Good morning, guys. Hey, good morning, John. Would you comment just a little bit? I mean, obviously, tough top-line environment. We've looked at the model for several years, and we've talked about 40 gross, 20 adjusted EBITDA, and you're making real strides and beating some of those numbers. Can you talk a little bit about that model? That idea of as you get some revenue increases over the next several quarters, you know, what could that bandwidth look like as you continue to get some leverage on the top line and some of these productive initiatives that you've got? I don't know if you're willing to commit today, but what could that bandwidth, can we see that adjusted EBITDA number in the 25 zone?

speaker
Jesse Weaver
Chief Financial Officer

John, you're putting out a big target out there for me at 25. I would say that you can see, appreciate the challenge. Hopefully you can see in the guide that even in spite of the headwinds on the top line, that we've been able to maintain something close to 20% on the EBITDA. And that really is a testament to the work the team's doing on driving efficiencies and getting more efficient, frankly, on the SKUs that we put out so that we're not eating as much on the E&O and optimizing the distribution and supply chain all the way through. But I think that until we start to see growth, it'll be tough to kind of see that expand. And what that expands to, I think, is just going to be a function of where we see investments might need to be made in order to drive growth sustainably higher than that mid-single digits that we're targeting. I think it's one of those things where you would expect to see some leverage, on the fixed cost, and we'll do everything we can to reap the benefits of that. But if we need to make some additional investments in key areas to help drive sustainable growth, we'll be looking at that and making those business cases accordingly, because we anticipate growing this business for a long time. But I think as you're modeling, I think that 40-20 is the right way to think about the long-term model of this.

speaker
John Lawrence
Analyst, The Benchmark Company

Great. Thanks. Another initiative, obviously, is looking at companies. With this slowdown across the board, I assume a lot of the companies you might be interested in at some point, obviously, they're having lower EBITDAs at these prices, I mean, environment as well.

speaker
Brian McNamara
Analyst, Canaccord Genuity

Absolutely. Absolutely.

speaker
John Lawrence
Analyst, The Benchmark Company

Great. Thanks, guys. Good luck.

speaker
Matt Stevenson
President and Chief Executive Officer

Thanks, John. All right. Thanks, John.

speaker
Operator
Conference Operator

The next question is from Michael Baker from DA Davidson. Please go ahead.

speaker
Michael Baker
Analyst, DA Davidson

Okay, great. Thanks. Two questions real quick. Can you talk about your distribution partner's inventory? Where does it stand? How heavy is it today versus where it was three months ago? And then a second question. I'm just curious on the impact of the election. Looking back on your data historically, have you seen electioneers have an impact on sales before, or is this election maybe more contentious and therefore unique? Because I don't really see it in macro data and companies are citing it, but I'm just wondering if you see that internally and then does that come back therefore after elections? Thank you.

speaker
Jesse Weaver
Chief Financial Officer

Yeah. Great question, Michael. I would say on the inventory levels, I mean, they've tended to hang in to where they were at the end of Q4, quite frankly. It's almost like a replenishment of what the out-the-door was. I think part of our guide here, obviously, is just based on what we're seeing and what we're seeing in out-the-door, distribution partners really de-stocking quite a bit here in the back half as they prepare themselves for really trying to get a read on what the consumer's going to do. I think we've quoted in the past 10 to 15 million above where they were at the prior year, same time, and that's kind of where we were sitting at the end of June. In terms of the election, the impact on the consumer, I mean, it's a really tough thing to kind of tease out in the data. I think the main thing that we're seeing just is all those other things impacting the consumer. An uncertain election with a lot of uncertainty in general just impacting consumer confidence. And when consumers need to make large spend decisions, they'll often kind of wait on some of the things that would be impacting their lives to make those decisions.

speaker
Michael Baker
Analyst, DA Davidson

Okay, fair enough, thank you.

speaker
Brett Jordan
Analyst, Jefferies

Thanks, Michael.

speaker
Operator
Conference Operator

There are no further questions at this time. I would like to turn the floor back over to Matthew Stevenson for closing comments.

speaker
Matt Stevenson
President and Chief Executive Officer

All right, thank you, Satya, and we appreciate all the questions. Now, turning to slide 19, it underscores why we believe there is a compelling investment narrative surrounding Holley. This market, propelled by automotive enthusiasts, extends beyond a mere pastime. It's a passion. It's a way of life for our customers. We command a vast addressable market approaching $40 billion, and Holley is at the forefront of the industry with a collection of storied brands that have a legacy of innovation. Additionally, our history is marked by successful acquisitions and value creation through strategic integrations. Plus, we are presented with the unique opportunity to forge new digital frontiers that will transform how our consumers and our distribution partners engage with our brands, providing us with competitive edge and fostering growth. When we emerge from this transformation, we have a clear commitment. We will deliver stable, organic, top-line growth of at least 6%. We will maintain 40% gross margins and greater than 20% adjusted EBITDA margins. We will generate sustainable free cash flow, and we will establish a platform that facilitates the unlocking of value in strategic acquisitions. The combination of the allure of our automotive enthusiast marketplace and Holley's distinguished brand portfolio presents an exceptional investment opportunity. In closing, I wish to express my sincere appreciation to our teammates for their dedication to serving our customers daily, to our remarkable consumers who support our brands, and as well as to our distribution partners, many of whom have been integral to our success for decades. I also thank you for your attention today and look forward to providing free providing updates on our progress in subsequent quarters. Thank you and have a great rest of the day.

speaker
Operator
Conference Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.

Disclaimer

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